trendence Graduate Barometer 2012

trendence Graduate Barometer 2012 - Turkish Business Edition
© trendence Institut [2012]
The study
The trendence Graduate Barometer is an annual online survey about the expectations and
preferences of students in their first professional position after graduation. Students
are asked which companies they find attractive, how they look for their first professional
position and what factors are important for them in this
Method
Survey period
Oktober 2011 - February 2012
Number of participants in BUSINESS edition
Number of students
Europe
123.479
Turkey
1.561
Overall number of participants
Number of students
Europe
343.796
Turkey
6.545
Rank 2012
1
2
3
4
5
6
7
8
9
10
11
11
13
13
15
16
17
18
19
20
21
%2012
19,7%
19,6%
13,8%
9,4%
8,1%
6,9%
6,7%
6,5%
6,1%
6,0%
5,6%
5,6%
5,5%
5,5%
5,4%
5,1%
3,8%
3,5%
3,2%
3,1%
2,6%
Employer
Koç Holding
Türkiye Cumhuriyet Merkez Bankası
Sabancı Holding
Türk Hava Yolları
Apple
Unilever
Ziraat Bankası
Turkish Airlines
Coca-Cola
Bosch
Turkcell
Türkiye İş Bankası
BMW
Microsoft
Google
Procter & Gamble (incl. Wella, Gillette, Braun)
Volkswagen Group (incl. Volkswagen, Audi, SEAT)
Toyota
Doğan Holding
Akbank
Arkas Holding
Rank 2012
22
22
24
24
26
26
26
29
29
29
32
32
32
32
32
32
38
39
40
41
41
41
41
41
46
46
46
46
46
51
51
53
53
53
53
53
53
59
59
59
59
63
63
63
63
67
67
67
67
Employer
%2012
Doğuş Otomotiv
2,3%
Porsche
2,3%
Garanti Bankasi
2,2%
PwC (PricewaterhouseCoopers)
2,2%
Anadolu Efes
1,9%
CEVA Lojistik
1,9%
Philip Morris International
1,9%
Daimler / Mercedes-Benz
1,8%
IKEA
1,8%
Teknosa
1,8%
Deloitte
1,7%
Ernst & Young
1,7%
GlaxoSmithKline
1,7%
IBM
1,7%
Lufthansa
1,7%
Vodafone
1,7%
Yıldız Holding
1,6%
VakıfBank
1,4%
Beiersdorf AG (e.g. NIVEA, Eucerin, Labello)
1,3%
adidas
1,2%
Air France-KLM
1,2%
Inditex (incl. ZARA, Massimo Dutti, Bershka, Stradivarius...)1,2%
Opel
1,2%
Türk Telekom
1,2%
European Central Bank
1,1%
Finansbank (National Bank of Greece)
1,1%
LVMH (incl. Louis Vuitton, Hennessy, Dior, Séphora)
1,1%
METRO Group
1,1%
Oyak-Renault
1,1%
L'Oréal
1,0%
Sony
1,0%
Boyner
0,9%
British Airways
0,9%
Eti
0,9%
Global Yatırım- Holding
0,9%
J.P. Morgan
0,9%
Nokia
0,9%
Carrefour
0,8%
Hewlett-Packard
0,8%
McKinsey & Company
0,8%
Novartis
0,8%
BIM Birlesik Magazalar
0,7%
Deutsche Bank
0,7%
Kraft Foods
0,7%
Petkim
0,7%
Bayer
0,6%
GE General Electric
0,6%
Johnson & Johnson
0,6%
Sisecam
0,6%
Rank 2012
71
71
71
71
71
71
71
71
79
79
79
79
79
79
85
85
85
85
85
90
90
90
90
90
90
90
90
90
90
90
Employer
Banvit
Denizbank (Dexia)
Enka
European Commission
HSBC
Nestlé
Philips
Selçuk Ecza
ABN Amro
Bain & Company
Danone
Ford
Siemens
Türkiye Şeker Fabrikası
BOTAŞ
Çolakoğlu şirketler grubu
Goldman Sachs
KPMG
Vestel
Allianz
AXA
Barclays
BCG The Boston Consulting Group
Ferrero
Fiat
Heineken International
ING
PPR (incl. Gucci, Puma)
Shell
Türksat
To find out more about trendence research,
please do not hesitate to contact us!
trendence Institut GmbH
Markgrafenstraße 62
10969 Berlin
Germany
Phone: +49 30 259 29 88-0
Fax: +49 30 259 29 88-901
Email: [email protected]
%2012
0,5%
0,5%
0,5%
0,5%
0,5%
0,5%
0,5%
0,5%
0,4%
0,4%
0,4%
0,4%
0,4%
0,4%
0,3%
0,3%
0,3%
0,3%
0,3%
0,2%
0,2%
0,2%
0,2%
0,2%
0,2%
0,2%
0,2%
0,2%
0,2%
0,2%