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paylaşmak istedim. Airties tarafından yayınlanan bu araştırma, radyo
dalgalarının insan üzerindeki etkilerine dair birçok konuya açıklık getiriyor
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—ŽŽƒÇ…ǐǐ‡†‹•‹‡ƒ‹––‹”Ǥ
Radyo Dalgaları Nedir? Kanserojen Etkisi Var
mıdır?
ƒ†›‘†ƒŽ‰ƒŽƒ”Çǡ†òçòˆ”‡ƒ•–ƒ˜‡ƒ–‘›ƒ†ƒ‘Ž‡òŽŽ‡”‹‹›‘Žƒç–Ç”ƒƒ›ƒ…ƒ†ƒŽ‰ƒ„‘›—†ƒœƒ›Çˆ‡Ž‡–”‘ƒ›‡–‹†ƒŽ‰ƒŽƒ”†Ç”Ǥ
—‰ò‡ƒ†ƒ”›ƒ’ÇŽÇ瑎ƒ„‹Ž‹•‡Ž†‡‡›˜‡ƒ”ƒç–Ç”ƒŽƒ”†ƒǡ”ƒ†›‘
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”ƒ†›‘†ƒŽ‰ƒŽƒ”Ç‹Ž‡ƒ•‡”ƒ”ƒ•Ç†ƒ‡•‹Ž‹Ž‡Š‹­„‹”‹Ž‹ç‹›‘–—”†‹›‡„‹Ž‡‹­‹›‡–‡”Ž‹†‡º‹Ž†‹”Ǥ—‡†‡Ž‡ǡ…‹ŠƒœŽƒ”ǐǐ—ŽŽƒÇÇƒ›Ú‡Ž‹‘Žƒ”ƒWiFi Alliance, WHOȋò›ƒƒºŽÇY”‰ò–òǦ‘”Ž†
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›ƒ›ÇŽƒÇçǡ”ƒ†›‘†ƒŽ‰ƒŽƒ”ǐǐ—ŽŽƒÇÇ†ƒÇ•Ç–Žƒ”‰‡–‹”‹çŽ‡”†‹”Ǥ
…‹ŠƒœŽƒ”Çǡò›ƒƒºŽÇY”‰ò–ò–ƒ”ƒˆÇ†ƒ‘ƒ›ŽƒÇ瑎ƒ
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„‡Ž‹”Ž‡‡–‡†‹”Ǥ
SAR Nedir?
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—”‡›•–‡•ǡ—œƒ„ò–òŽ‡ç–‹”‹Ž‹ç•‹•–‡Ž‡”‹ò­–‡‡Ž‹–‡Ž‹º‹‘Žƒ›‡”Ž‡ç‹—œƒŽÇǡ
–ƒ•ƒ”Ǐ†ƒ‰‡Ž‡„ò–òŽ‡ç‡˜‡„ƒ•‹–Ž‡ç–‹”‹Ž‹ç†‡‡›‹‹•ƒºŽÇ›‘”Ǥ
ÇŽŽÇ‹Ž‹ç‹ǯ‡‰‹†‡›‘Ž†ƒò–òŽ‡ç‹
‹•–‡Ž‡”‹Ž‡•‹ǯ‹Ú‡‹‹ƒŽƒ–ƒ
›•–‡šŽƒ–ˆ‘”‹”‡–Ú”òƒ”ƒ
‹‹Dz—‰òç‹”‡–Ž‡”‹‡„ò›ò’”‘„Ž‡Ž‡”‹†‡„‹”–ƒ‡•‹†‡„ò–­‡Ž‡”‹‹›òœ†‡
ͽͶǯ‹‹›ƒ†ƒ†ƒŠƒˆƒœŽƒ•ÇÇ„ƒ•‹–‘’‡”ƒ•›‘Žƒ”ƒ˜‡„ƒÇƒŠƒ”…ƒƒŽƒ”ǘ‡†‘Žƒ›Ç•Ç›Žƒ
†ƒ‹‘˜ƒ•›‘ƒ­‘ƒœ„‹”„ò–­‡ƒ›Ç”Ç›‘”‘ŽƒŽƒ”džǔǤƒ”ƒç–Ç”ƒŽƒ”ǐƒ‰Ú”‡ǡ—”—•ƒŽ›Ú‡–‹…‹Ž‡”‹‹ò­–‡‹‹•‹„ò–­‡Ž‡”‹‹
ƒçƒŠƒ”…ƒƒŽƒ”›ƒ’Ç›‘”Žƒ”˜‡’”‘‰”ƒŽƒ”ǐǐ‰‡”‹•‹†‡ƒŽÇ›‘”Žƒ”Ǥ—”—•ƒŽ
†‡’ƒ”–ƒŽƒ”ǐ†ƒ­‘ƒœÇ‹‘˜ƒ•›‘ƒ˜ƒ‹–
˜‡„ò–­‡ƒ›Ç”ƒ„‹Ž‹›‘”ǤŽƒ„‘”ƒ–—ƒ”Žƒ”ǐ†ƒ
ͻǤͶͶͶǯ‹òœ‡”‹†‡—œƒǡ†Ú”–›ÇŽ„‘›—…ƒ
—”‡›•–‡•­Úœòƒ‹Ž‡•‹‹–ƒ•ƒ”Žƒƒòœ‡”‡­ƒŽÇç–ÇŽƒ”Ǥ—”‡›•–‡•—œƒ„ò–òŽ‡ç‹
•‹•–‡Ž‡”­Úœòƒ‹Ž‡•‹ǡ‡•‡Ž‹º‹ǡ„ƒ•‹–Ž‹º‹˜‡
†òçòƒŽ‹›‡–Ž‡”‹„‹”ƒ”ƒ†ƒ•ƒºŽÇ›‘”Ǥ—ƒ
‡‘Žƒ”ƒǡŠƒ”…ƒƒŽƒ”ǐLJ‘‘‹„‹”
­‡”­‡˜‡†‡–—–ƒ›Ç˜ƒƒ–‡†‹›‘”Ǥ†ò•–”‹Ž‡”
˜‡‹çˆ‘•‹›‘Žƒ”Ç‹­‹Úœ‡Ž‘Žƒ”ƒ–ƒ•ƒ”ŽƒÇçǡ†‡”‹†‡„ò–òŽ‡ç–‹”‹Ž‹ç•‹•–‡Ž‡”
•—ƒ”ƒ—”—Žƒ”ǐ„‹Ž‰‹–‡‘Ž‘Œ‹Ž‡”‹‹
„‡‹•‡‡ƒçƒƒŽƒ”ǐ†ƒƒ”çǎƒç–ǍŽƒ”Ç
I
26
haziran’12
ƒ”ƒçǍŽÇºÇ‘”–ƒ†ƒƒŽ†Ç”Ç›‘”Ǥ—”‡›•–‡•„‹”­‘‹çŽ‡–‡›‡‰‡Ž‡‡•‡Ž˜‡”‹
‡”‡œŽ‡”‹‹ƒ”–ƒƒŽ‹›‡–Ž‡”‹˜‡’‡”•‘‡Ž
‹Š–‹›ƒ­Žƒ”ǐ‡†‡‹›Ž‡˜ƒ‹–˜‡’ƒ”ƒƒ›Ç”ƒƒ†ÇŽƒ”Çǡ‘†ƒŽƒƒŽƒ”lj‡”‡‡‘—Žƒ”ƒ˜‡
‹‘˜ƒ•›‘ƒ›Ú‡Ž‡Ž‡”‹‡›ƒ”†Ç…Ç‘Žƒ…ƒǤ
‘Žƒ”ƒ„—–‡‘Ž‘Œ‹‹Ž‡ƒÇŽŽÇ˜‡„ƒ•‹–„‹Ž‰‹‹çŽ‡ƒ†ÇƒÚ‡Ž‹„‹”•Ç­”ƒƒ‘–ƒ•Çƒ
‰‡Ž‹†‹º‹‹‹††‹ƒ‡†‹›‘”—œdz†‡†‹Ǥ
ǯ‹›‡‹‰‹”‹ç‹‹‹†‡º‡”Ž‡†‹”‡˜‡
—”‡’’Ž‹…ƒ–‹‘›•–‡—›‰—ŽƒƒŽƒ”ǐ†ƒ
„ƒŠ•‡†‡”–ƒ˜‡‘º—˜”—’ƒƒœÇŽÇ
ƒ–Ç狆‡”‹ƒ†‘˜ƒ”惖ƒ‹•‡Dzò–òŽ‡ç‹
—œƒŽÇŽƒ”‹ç›òŽ‡”‹‹„‹”Ž‡ç–‹”‡›‹ǡƒŽ–›ƒ’Ç›Ç
‘Žƒ›Žƒç–Ç”ƒ›Ç˜‡Š‹œ‡–Ž‡”‹ŠÇœŽÇ„‹”燍‹Ž†‡
•ƒºŽƒƒ›Ç‰ƒ”ƒ–‹‡†‹›‘”Ǥ—”‡’’Ž‹…ƒ–‹‘
›•–‡ƒ†ÇÇ˜‡”†‹º‹‹œ—œƒ„ò–òŽ‡ç‹
’Žƒ–ˆ‘”•‹•–‡‹Úœ‡ŽŽ‹Ž‡‹çŽ‡•‡Ž™‡„˜‡
°=(/+$%(5
“PureSystems çözümü,
bugünkü teknolojinin
gerektirdiğinden üçte
bir daha az zamanda
kurularak devreye
alınabilecek”
˜‡”‹–ƒ„ƒÇ—›‰—ŽƒƒŽƒ”Ç‹­‹–ƒ•ƒ”ŽƒÇ瘇
ƒ›ƒ”ŽƒÇç–Ç”ǤG•–‡”‰‡Ž‡‡•‡Ž„‹”‘”–ƒ†ƒǡ
‹•–‡”Úœ‡Ž„—Ž—–‘”–ƒÇ†ƒˆƒƒŽ‹›‡–‰Ú•–‡”‹›‘”
‘Ž—ǡǯ‹„—­Úœòò—ŽŽƒÇ…ÇŽƒ”ƒò•–ò„‹”
‡‘‘‹•‹•—ƒ”Ǥ—”‡’’Ž‹…ƒ–‹‘—œƒŽÇºÇ—›‰—Žƒƒ‰‡Ž‹ç–‹”‡‰‹„‹–‡‡Ž•ò”‡­Ž‡”‹
‘–‘ƒ–‹Ž‡ç–‹”‡”‡„‹”ƒŽ–›ƒ’ǐǐ›Ú‡–‹‹‹­‹
‰‡”‡‡œƒƒÇ˜‡ƒŽ‹›‡–‹›òœ†‡͹ͻ‹Žƒͻͻǯ‡
ƒ†ƒ”ƒœƒŽ–ƒ„‹Ž‹”ǡ‡‹›‹—›‰—ŽƒƒÚ”‡Ž‡”‹
ƒ”ƒ…ǎǺǛŽƒ’ŽƒŽƒƒÇ獇•‹–‹•ƒ›Ç•ÇÇ›òœ†‡
ͿͶ›ƒ†ƒ†ƒŠƒˆƒœŽƒ‘”ƒ†ƒƒœƒŽ–ƒ„‹Ž‹”˜‡›òœ†‡
ͺͶǯƒƒ†ƒ”†ƒŠƒˆƒœŽƒ­‘‹çŽ‡‹†‡•–‡Ž‡‡
‹ƒÇ–ƒÇ”dz†‹›‡‡Ž‡†‹Ǥ
ǯ‹›‡‹—”‡›•–‡•­Úœòƒ‹Ž‡•‹‹
‡”‡œ‹†‡‘’‡”ƒ•›‘‡Ž‘™Ǧ‘™˜‡
—œƒŽÇŽƒ”ǐ•‹•–‡Ž‡”‡†‘º”—†ƒ‹çƒ
‡†‹Ž‡•‹‹•ƒºŽƒ›ƒ›‡‹›ƒœÇŽÇÚœ‡ŽŽ‹º‹
„—Ž——›‘”ǤœƒŽÇçƒ„Ž‘Žƒ”ǃ†Ç˜‡”‹Ž‡
–ò”òò‹ŽÚ”‡º‹‘Žƒ›ƒŽƒçǏǡ–‡‘Ž‘Œ‹
—œƒŽÇºÇÇ›‡‹†‡—ŽŽƒÇŽƒ„‹Ž‡˜‡‹†‹”‹Ž‡„‹Ž‡’ƒ‡–Ž‡”‡†Úòç–ò”ò›‘”Ǥf—ƒ†ƒ–‹’‹
„‹”‡„—›‰—Žƒƒ•ÇƒŽ–›ƒ’Ǖǐǐ‹ƒ”‹•‹ǡ
—”—Ž——˜‡†‡˜”‡›‡ƒŽÇƒ•Ç‹­‹‰‡”‡Ž‹
‘Žƒœƒƒǡ‡•ƒ‹˜‡„‡…‡”‹Ž‡”ƒŽ–ǃ›˜‡›ƒ
†ƒŠƒˆƒœŽƒ•ò”‡„‹Ž‹›‘”‡ǡ—”‡›•–‡•
„ò–òŽ‡ç‹•‹•–‡ƒ‹Ž‡•‹‹Ž‡ƒ›Ç‰Ú”‡˜ͳͲ
‰ò†‡†ƒŠƒÇ•ƒ„‹”œƒƒ†ƒ–ƒƒŽƒƒ„‹Ž‡…‡Ǥ‡‹†—›—”—Žƒ”Ç‹Ž‡ǡ„—‰òò
˜‡”‹‡”‡œ‹‹­‹‰‡”‡Ž‹”‹–‹’ƒ”­ƒŽƒ”ǐ
Š‡’•‹‹Ǧƒº—”ƒǡ†‡’‘Žƒƒǡ„‹Ž‰‹‹çŽ‡ǡ
›Ú‡–‹ǡ˜„ǤǦ„ò–òŽ‡ç–‹”‹›‘”˜‡‘Žƒ›…ƒ
—”—Žƒ„‹Ž‡˜‡„ƒÇÇ­‘†ƒŠƒƒœƒŽ‹›‡–Ž‹
‘Žƒ„‹”•‹•–‡›ƒ”ƒ–Ç›‘”Ǥ
—Žƒ”ƒ‡‘Žƒ”ƒ—”‡›•–‡•‹Ž‡ǡ
ڜ‡Ž„‹”„—Ž—–•‹•–‡‹‹•ƒ†‡…‡†ƒ‹ƒŽƒ”
‹­‡”‹•‹†‡Šƒ›ƒ–ƒ‰‡­‹”‡‹­‹‹Š–‹›ƒ­
†—›—Žƒ–ò–‡‘Ž‘Œ‹„‹Ž‡ç‡Ž‡”‹‹
„ò–òŽ‡ç–‹”‡ǡ‡ç‹‰Ú”òŽ‡‹ç„‹”ƒ†Ç†ƒ
ƒ–Ç›‘”Ǥ—”‡›•–‡•ǯ‹‹­‡”‹•‹†‡„—Ž—ƒ
•ƒƒŽŽƒç–ǔǎÇ畗—…—Žƒ”Çǡ†‡’‘Žƒƒ›Ç˜‡
ƒºŽƒ”Ç„—Ž—–›Ú‡–‹›ƒœÇŽÇÇ‹Ž‡„‹”Ž‡ç–‹”‡”‡ǡ‘”‰ƒ‹œƒ•›‘Žƒ”ǐƒ—ŽŽƒÇƒ
ŠƒœÇ”dzkutuda bulut sistemidz•——›‘”˜‡
‰‡‹çŽ‡›‡„‹Ž‹”„‹”Úœ‡Ž„—Ž—–‘”–ƒÇ•ƒºŽÇ›‘”Ǥ
ڛŽ‡…‡•‡Žˆ•‡”˜‹••‡­‡‡º‹›Ž‡†‡’ƒ”–ƒŽƒ”ǐǐ›ƒ”†ÇÇƒ‹Š–‹›ƒ­†—›—Žƒ†ƒ
„—Ž—–‘”–ƒÇÇ›ƒ’ÇŽƒ†Ç”ƒ‹ƒÇ–ƒÇÇ›‘”Ǥ—”‡›•–‡•­ƒŽÇ烐—›‰—ŽƒƒŽƒ”ǐ˜‡
Š‹œ‡–Ž‡”‹‹Š–‹›ƒ­Žƒ”ǐǃŽ‰ÇŽƒƒ˜‡…‡˜ƒ’
˜‡”‡Úœ‡ŽŽ‹Ž‡”‹‡•ƒŠ‹’Ǥƒ•‹—
˜‡”‹Ž‹Ž‹ǡ’‡”ˆ‘”ƒ•˜‡‘–”‘Žò‰ƒ”ƒ–‹
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‡†‡”‡ƒ›ƒŽƒ”ǐǐƒ•ÇŽ‡‹›‹ç‡‹Ž†‡
—ŽŽƒƒ„‹Ž‡…‡º‹‡ƒ”ƒ”˜‡”‡„‹Ž‹›‘”Ǥ—Ž—–
•‹•–‡‹‡ŠƒœÇ”ǡ†ƒŠƒ‰ò˜‡Ž‹˜‡‡„ƒçǐ†ƒ„—›ƒƒ„ò–òŽ‡ç‹‘Žƒ”ƒ­ƒŽÇ珃
òœ‡”‡–ƒ•ƒ”ŽƒÇ瑎ƒ—”‡›•–‡•ƒ›Ç
‡ƒ†ƒʹƒ–†ƒŠƒˆƒœŽƒ—›‰—Žƒƒ›‘º—Ž—º—ǡ›Ú‡–‹…‹ȋ†‹‹•–”ƒ–‘”Ȍ˜‡”‹‹†‡
›òœ†‡ͷͲ†ƒŠƒˆƒœŽƒ‹›‹Ž‡ç–‹”‡˜‡›‡‹
–‡‘Ž‘Œ‹Ž‡”‡‘Žƒ›…ƒ‰ò…‡ŽŽ‡‡„‹Ž‹”Ž‹
ڜ‡ŽŽ‹Ž‡”‹›Ž‡†‹ƒ–­‡‹›‘”Ǥ
ǯ‹—”‡›•–‡•„ò–òŽ‡ç‹•‹•–‡
ƒ‹Ž‡•‹„—‰ò‡ƒ†ƒ”‹Ž‰‹‡‘Ž‘Œ‹
‹”‡–Ú”Ž‡”‹˜‡›Ú‡–‹…‹Ž‡”‹‹œ‘”Žƒ›ƒ͹‘–ƒ†ƒǦƒ”ƒçǍŽÇǡ›‡–‡‡
‡•‹Ž‹º‹ǡœƒƒ˜‡’ƒ”ƒ•ÇÇ–Ç•ÇǦ‹­‹
­ÚœòŽ‡”•—ƒ…ƒǤ—­ÚœòŽ‡”‹ƒçƒºÇ†ƒ‹Úœ‡Ž‡–‘†Žƒ”Žƒ•ƒºŽƒ›ƒ…ƒǣ
1.ƒ•‹–—”—Ž——›ŽƒǢ—–—›—ƒ­ǡϐ‹ç‡–ƒǡ
­ƒŽÇç–Ç”˜‡‘–‘ƒ–‹‘Žƒ”ƒ‡†‹‡†‹‹
ƒ›ƒ”Žƒ”ǤȋG率…‹ǡ†‡’‘Žƒƒǡƒºǡ—›‰—Žƒƒ
•——…—•—ȌǤÇŽŽÇ–‡Ž‡ˆ‘Žƒ”ǐ˜‡–ƒ„Ž‡–Ž‡”‹”ƒŠƒ–ŽÇŽƒ—”—Žƒ„‹Ž†‹º‹˜‡—ŽŽƒÇŽƒ„‹Ž†‹º‹‰‹„‹Ǥ
2.‡†‹‡†‹‡‹œŽ‡‡›ƒ’ƒ„‹Ž‡›‹
•ƒºŽƒ›ƒ‰‡”­‡œƒƒŽÇƒƒŽ‹–‹–‡
ˆƒ›†ƒŽƒÇ›‘”Ǥ‹œ‡–†òœ‡›‹ƒŽƒçƒŽƒ”ǐƒ†ƒ›ƒƒ”ƒƒ‹‡Ž‡”ǡ‘–‘ƒ–‹‘Žƒ”ƒ
ڎ­‡Ž‡†‹”‡›ƒ’ƒ„‹Ž‹›‘”˜‡‡˜…—–ƒ›ƒŽƒ”‡ò•–Ž‹‹–‹‡—Žƒçǐ…ƒ‡ƒ›ƒ
–ƒŽ‡„‹†‡„—Ž——›‘”Žƒ”Ǥ‡‹†—›—”—Žƒ”
ƒ’•ƒÇ†ƒŠƒœÇ”‘Žƒ”ƒͺͲǯ†‡ˆƒœŽƒ—›‰—Žƒƒ›‡”ƒŽƒ…ƒǤƒ‹ǡ„‹”›Ú‡–‹…‹•‹
‘Ž‹‡ƒ–ƒŽ‘‰†ƒ•‡­‡”‡ǡƒ‹‡Ž‡”‡
—›‰—Žƒƒ‹†‹”‡„‹Ž‡…‡Ž‡”Ǥ‡˜”‡›‡ƒŽƒ
•ò”‡Ž‡”‹Šƒˆ–ƒŽƒ”†ƒƒ›Žƒ”ƒ‹†‹”‹Ž‹›‘”Ǥ
ò–òŽ‡ç‹•‹•–‡ƒ‹Ž‡•‹‹Ú‡Ž‹ÇŽƒ
†‹º‡”Úœ‡ŽŽ‹Ž‡”ƒ”ƒ•Ç†ƒǣ
1.‡”ƒ‹‡•–ƒ†ƒ”–‹ƒ”‹˜‡–‡‡Ž‡
†ƒ›ƒÇ›‘”Ǥ‘—­‘Žƒ”ƒǡ狔‡–‹­‹–‡‘Ž‘Œ‹
˜‡ÇŽŽÇ—Ž—–—›‰—ŽƒƒŽƒ”ǃ”ƒ•Ç†ƒ
•‘”—•—œ„‹”‰‡­‹ç•ƒºŽƒƒ„‹Ž‡…‡ǤƒŠƒˆƒœŽƒ
„‹Ž‰‹‹çŽ‡ƒ’ƒ•‹–‡•‹‹•–‡›‡Ž‡”ǡŠƒˆ–ƒŽƒ”†‡º‹Ž
†ƒ‹ƒŽƒ”‹­‡”‹•‹†‡†ƒŠ‹Ž‹‘”–ƒŽƒ”ǐǐ„‹”
‘’›ƒ•ÇÇ›ƒ”ƒ–ƒ„‹Ž‡…‡Ž‡”Ǥò疇”‹‹˜‡”‹
‡”‡œ‹˜‡„—Ž—–ƒ”ƒ•Ç†ƒ‹‡•‹–‹•‹œ„—Žƒ†Ç”ƒǡ„—Ž—–—–ò˜ƒƒ–‡––‹Ž‡”‹‹•——›‘”ǡ
—›‰—Žƒƒ„‹Ž‹”˜‡ƒ–ǍŽÇŠƒŽ‡‰‡–‹”‹›‘”Ǥ
2.‡‡Ž’‡”ˆ‘”ƒ•‰Ú•–‡”‰‡Ž‡”‹‹„‡Ž‹”Ž‡›‡”‡˜‡‹çڎ­òŽ‡”‹‹‘–‘ƒ–‹‘Žƒ”ƒ
•‹•–‡Ž‡”‹‹†‡˜”‡›‡ƒŽƒ„‹Ž‹›‘”Ǥ‹”Š‹œ‡–
•‡˜‹›‡•‹˜‡›ƒÚ‡Ž‹„‹”’‡”ˆ‘”ƒ•‰Ú•–‡”‰‡•‹‡—Žƒçǎ†ÇºÇ†ƒǡƒ‹‡ǡ„‡Ž‹”Ž‹„‹”
„‹–ÚŽ­‡Ž‡†‹”‡›‹›ƒ’ƒ„‹Ž‡…‡–‡‘Ž‘Œ‹›‹
•ƒºŽƒ›ƒ…ƒœ‡Ÿ›ƒ•ƒŠ‹’Ǥ—”‡›•–‡•­Úœò
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haziran’12
27
+DVDQ6HOPDQ
5°3257$-
OHZHU'P[HK]PZVYJVT[Y
NetApp ve Datacore Yeni
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IT ile iş dünyası arasında köprü görevi gören entegratörler, yeri geldiğinde
pazar dinamiklerini hatta firmaların kaderlerini bile değiştirebilirler.
Bunun en iyi örneklerinden bir tanesi de Datacore ve NetApp işbirliği
A
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28
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5°3257$-
Datacore Genel Müdürü Serdar Özçelik
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ò”‹›‡’ƒœƒ”ǐǐŽ‘‘‘–‹ˆ•‡–Ú”òòò
ƒ—‘Ž†—º——•Ú›Ž‡›‡„‹Ž‹”‹œǤ‘ʹ›ÇŽ†ƒ„ò›ò„‹”›ƒ–ǔǏ•ò”‡…‹„ƒçŽƒ†Ç˜‡„—›ƒ–ǔǏŽƒ”
ƒ”–ƒ”ƒ†‡˜ƒ‡†‹›‘”Ǥ
S.Ö.:‡Š­‡–„‡›‹•Ú›Ž‡†‹Ž‡”‹‡–ƒƒ‡
ƒ–ÇŽÇ›‘”—˜‡„‹”ƒ­ç‡›‡Ž‡‡‹•–‹›‘”—Ǥ
ò”‹›‡ǯ†‡„—‹ç‹ŠƒÇ›Žƒ›ƒ’ƒ‹‹–ƒ‡•‡–Ú”˜ƒ”ǣ‹ƒ•˜‡–‡Ž‡‘Ǥ.òò‰‡”­‡–‡
˜‡”‹­‘œƒ”—”‹Ǥò–ò‘’‡”ƒ•›‘Žƒ”Ç‹­‹
˜‡”‹›‡ǡ˜‡”‹‹†‘º”—‘”—ƒ•Çƒǡ†‘º”—‘•‘Ž‹†‡‡†‹Ž‡•‹‡˜‡‹ç•ò”‡Ž‹Ž‹–ƒÇŽƒ”ǐǐ
‘—Žƒ•Çƒ‹Š–‹›ƒ­Žƒ”ǘƒ”Ǥ
G–ƒ”ƒˆÇ†ƒ…‹††‹„‹”›ƒ’ÇŽƒƒ˜ƒ”ƒƒ
ŠƒŽƒ„‡ŽŽ‹–ƒÇŽƒ”Ç–ƒ‘–—”–ƒƒÇ熗”—†ƒ›ÇœǤǯ‹‘Žƒ”ƒ•—ƒ…ƒºÇˆƒ›†ƒŽƒ”†‘º”—
ƒŽƒ–ÇŽƒÇ›‘”ǡ„—„‹Ž‰‹‘Žƒ”ƒ–ƒçǐƒÇ›‘”Ǥ
.òò„—›ƒ–ǔǏǛƒ’ƒ”Žƒ”‹•‡„‹”­‘ç‡›‡
Šƒ‹‘Žƒ„‹Ž‡…‡Ž‡”Ǥ‡’ç—Ú”‡º‹˜‡”‹›‘”—ǣ
—‰òŠ‡”Šƒ‰‹„‹”Gǯ›‡‰‹†‹ǡƒ’džƒ‡”…‡†‡•›ƒ†ƒƒ”ƒ„ƒŽƒ”‰Ú”ò”•òòœǤ
‡‡Ž
ò†ò”‡„—ƒƒƒ”ƒ„ƒ•ÇÇƒŽƒ…ƒŽƒ”ǐƒǡ
–òƒŽ–›ƒ’ÇŽƒ”ǐǍ—”ƒ„‹Ž‹”Ž‡”ǤY–‡›ƒ†ƒǡ„‡
„‹”­‘Gǯ‹˜‡”‹•‹‡„ƒƒ”ƒǡ‡ƒ†ƒ”
’ƒ”ƒ•Ç˜ƒ”ǡ‡ƒ†ƒ”ƒŽÇ•–‘–ƒ†—”—›‘”ǡ‡
ƒ†ƒ”˜‡‡”‡†‡ƒŽƒ…ƒºÇ˜ƒ”‰‹„‹•‘”—Žƒ”ƒƒŽÇ›ƒÇ–Žƒ”˜‡”‡„‹Ž‡…‡º‹‡‹ƒÇ›‘”—ǤG疇
„—˜‡”‹›Ú‡–‹‹•‹•–‡Ž‡”‹‹—”ƒǡ‘Žƒ”ƒ
Š‡†‡ϐŽ‡”‹‡—ŽƒçƒŽƒ”Ç‹­‹›ƒ”†Ç…Ç‘Žƒ…ƒ˜‡
…‹††‹–ƒ•ƒ””—ˆ•ƒºŽƒ›ƒ…ƒŽƒ”Ǥ
‡Ž‡…‡–‡„—‹ç„‹”Ž‹º‹ƒ•ÇŽ
燍‹ŽŽ‡‡…‡ǫ‹”Ž‹–‡‡Ž‡”›ƒ’ƒ
‹•–‹›‘”•——œǫ
S.Ö.:‡–’’ǯ‹˜‹œ›‘—ǡŠ‡†‡ϐŽ‡”‹˜‡
‹•›‘—­‡”­‡˜‡•‹†‡ǡ„‹œ†‡‡†‹‹œ‹
‡–’’‹Ž‡’ƒ”ƒŽ‡Ž‰Ú–ò”‡›‡­ƒŽÇçǛ‘”—œǤ‡–Ú”‘Žƒ”ƒ„ƒƒ”•ƒÇœǡò”‹›‡ǯ†‡
‡–ƒ›–‡ǯŽƒ”ǐ‘—ç—Ž†—ƒŽƒ›ƒ›Ç…ǎǍǤ
ƒ›Ç…ǎǍ•‡–Ú”ò‡…‹††‹„‹”„ƒÇ热Ǐǜ
˜‡›ƒŽƒçǏǏǜ˜ƒ”Ǥ›ƒ›ÇŽƒ”˜‡›‡‹
‡†›ƒ–”‡†‹‹Ž‡„—–ƒ”ƒˆ–ƒ‹ƒÇŽƒœ„‹”
˜‡”‹ƒ”–Ççlj‡”­‡Ž‡ç–‹Ǥ‹‰ƒ–ƒǡƒ”狘Ž‡‡˜‡›ƒ›Ç…ǎǍ•‡–Ú”òòƒ†”‡•Ž‡‡
‹•–‹›‘”—œǤò”‹›‡ǯ†‡Š‡òœ­‘‰‡Ž‹ç‡•‡
†‡ǡ•ƒºŽÇƒŽ–›ƒ’ǕǃŽƒÇ›Žƒ†ƒ‹Ž‰‹Ž‡‹›‘”—œǤ
…ƒ‡›ƒœÇ‹ç—ƒ‹­‹„—•‡–Ú”†‡
’‡„‹”’‘–ƒ•‹›‡Ž‰Úœòò›‘”Ǥ
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ƒ’•ƒ›ƒŽƒ•‹˜‡”‹†‡’‘Žƒƒ­ÚœòŽ‡”‹†‡•ÇÇ”•Çœ˜‡‡•‹–‹•‹œƒŽ–›ƒ’Çòœ‡”‹†‡
­ƒŽÇçǛ‘”—œǤ‡–’’ǯǐ„—‘—›Žƒ‹Ž‰‹Ž‹
‡†‹–‡‘Ž‘Œ‹Ž‡”‹˜ƒ”Ǥò”‹›‡ǯ†‡„—•‡‡
ƒ–ƒ…‘”‡‹Ž‡„‡”ƒ„‡”†ƒŠƒ­‘„—ƒŽƒ†ƒ
ˆƒƒŽ‹›‡–‰Ú•–‡”‡›‡­ƒŽÇ烅ƒºÇœǤ
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9HULOHULQL]L3DUD\D
*ÖFHYH3UHVWLMH
'ÐQÖíWÖUÖQ
Yeni nesil iş dünyasında rekabete katılmak isteyen tüm
şirketlerin odağında veri olmak zorunda. İşte bu nedenle, veri
odağında faaliyet gösteren şirketin kalbi verinin muhafaza
edildiği, depolandığı ve kullanılmaya hazırlandığı yerdir.
Şayet kurumlar veri depolama teknolojileri ile geleceklerine,
veriye yatırım yaparlarsa, bu teknolojiler tüm süreçleri
sarmalar ve onları daha da başarılı hale getirmekte en önemli
rolü oynar
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•ò”‡Ž‹Šƒçǔ‡ç‹”‘Ž†—º——œ‘ϐ‹•
†‘òƒŽƒ”lj‡Ž‹”Ǥƒ„‹‹‹„—†‘òƒŽƒ”†ƒ
„‹”‡”˜‡”‹ˆƒƒ–‹ç†òçòòŽ†òºòƒ†ƒ”„ƒ•‹–
†‡º‹ŽǤ‡”‹‹•ƒŽÇºÇ˜ƒ”‘Žƒ•Ç†ƒ„—›ƒƒ
‹•ƒŽƒ”ǐŠƒ›ƒ–ǐǍ‘Žƒ›Žƒç–Ç”ƒ˜‡‹†ƒ‡
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–ò”ò†òçòò˜‡‹•ƒŽƒ”ǐ„—„Úºò”–Ž‡‹›òœ
›ÇŽŽƒ”†Ç”›‡‡†‹º‹‹ǥ—„‹Ž‰‹—œ—›ÇŽŽƒ”ڐ…‡
‹•ƒŽƒ”–ƒ”ƒˆÇ†ƒÚŽ­òŽ‡‹ç˜‡‘”–ƒ›ƒ
­Çƒ˜‡”‹‡•‹Ž†‡‡•‹Ž‡ƒ–ƒ”ÇŽÇçǤº‡”
›ÇŽŽƒ”‹­‡”‹•‹†‡˜‡”‹‹ƒ–ƒ”Ǐǐ†ƒ„‹”•‘”—
›ƒçƒÇ”•ƒ‹•ƒŽƒ”œ‡Š‹”Ž‹„Úºò”–Ž‡–ò”òò
˜ƒ”ŽÇºÇ†ƒŠƒ„‡”•‹œ‘Žƒ”ƒ„—„Úºò”–Ž‡Ž‡”†‡›‹›‡…‡ǡڎ­òŽ‡†‹”‡˜‡˜‡”‹‹
‘Ž—ç–—”—Žƒ•Ç†Ú‰ò•ò›‡‹†‡„ƒçŽƒ›ƒ”ƒ
‡•‹Ž†‡‡•‹Ž‡–‡”ƒ”›ƒ›ÇŽƒ…ƒ–Ç”Ǥ
‡”‹ƒ›„Ç­‡ç‹–Ž‹‡†‡Ž‡”†‡›ƒçƒƒ„‹Ž‹”Ǥ
—”ƒ†ƒ‹Ú”‡–‡›‡”ƒŽƒ˜‡”‹Ž‡”‹‹œ‹•ƒ
ŠƒˆÇœƒ•Ç†ƒ›‡”ƒŽÇ›‘”˜‡˜‡”‹ƒ›„Ǐ—Š–‡‡Ž‡˜‡”‹‹„—Ž—†—º—‹•ƒ–‘’Ž—Ž—º——„‹”
ˆ‡Žƒ‡–‡–‹…‡•‹†‡›‘‘Žƒ•Ç†ƒƒ›ƒŽƒÇ›‘”Ǥˆƒ…Ǎ„‹”˜‡”‹‹ƒ›„‘Žƒ•Ç„‹Ž‡‘
˜‡”‹Ž‡”‹—ŽŽƒÇŽƒ•Ç‰‡”‡–‹º‹†‡•‘”—Žƒ”
›ƒ”ƒ–ƒ…ƒ˜‡„‡Ž‹†‡‰‡”‹†ÚòŽ‡•‹œ‘”
†—”—Žƒ”ƒ›‡”ƒ­ƒ…ƒǤ
V
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›Ú‡–‹‹†‡˜‡”‹Ž‡”ϐ‹œ‹•‡Ž˜‡’ƒ”ƒ•ƒŽ
Šƒ”‡‡–Ž‡”‹ƒ›†‡†‹Ž‡•‹ǡ‹œŽ‡‡•‹˜‡
›Ú‡–‹ƒ”ƒ”Žƒ”ǐǐ˜‡”‹Ž‡•‹‹­‹—ŽŽƒÇŽƒ–ƒ†Ç”Ǥ‡‡–‹˜‡ƒ”ƒ”˜‡”‡•ò”‡­Ž‡”‹‹‡–‹Ž‹º‹„ƒÇÇ†ƒǡ‹çŽ‡–‡…‹Ž‹–‡
˜‡”‹ƒŽ‹–‡•‹Ú‡Ž‹„‹”›‡”–—–ƒ–ƒ†Ç”Ǥ
‡”‹ƒŽ‹–‡•‹ǡ‡‰‡‡ŽƒŽƒ†ƒǡƒ›†‡†‹Ž‡
˜‡”‹Ž‡”‹‰ò˜‡‹Ž‹”˜‡—ŽŽƒÇŽƒ„‹Ž‹”‘Žƒ•Ç
†‡‡–‹”ǤƒŽ‹–‡Ž‹˜‡”‹Ž‡”ƒ‹–‘Ž†—Žƒ”Ç
‹ç‹ǡ‡•‡˜‡‘Ž‰—Žƒ”lj‡­‡”Ž‹„‹”„‹­‹†‡
„‡–‹Ž‡‡–‡†‹”Ǥ—„ƒÇ†ƒ˜‡”‹ƒŽ‹–‡•‹ǡ
˜‡”‹Ž‡”‹–‡‡Ž‘Ž—ç–—”†—º—ƒ”ƒ”Žƒ”Žƒ˜‡
ƒ”ƒ”˜‡”‹…‹Ž‡”Ž‡‹Ž‹ç‹Ž‹„—Ž—ƒ–ƒ†Ç”Ǥ
‡”‹Ž‡”‹‰‡­‡”Ž‹Ž‹†‡”‡…‡•‹„‹”ÚŽ­ò†‡
—ŽŽƒÇƒƒ…ǐƒ„ƒºŽÇ‘Ž†—º—†ƒǡ˜‡”‹
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ڎ­ò–Ž‡”‡•‡Ž‘Žƒ„‹Ž†‹º‹‰‹„‹Úœ‡Ž†‡
‘Žƒ„‹Ž‡–‡†‹”Ǥò•‡˜‡”‹ƒŽ‹–‡•‹ǡ„ƒç–ƒ
—”—•ƒŽœ‡ƒ—›‰—ŽƒƒŽƒ”Ç‘Žƒòœ‡”‡ǡ
—”—•ƒŽƒ›ƒ’ŽƒŽƒƒ•Çǡò疇”‹
‹Ž‹ç‹Ž‡”‹›Ú‡–‹‹ǡ’‡”ˆ‘”ƒ•›Ú‡–‹‹ǡ–‡†ƒ”‹œ‹…‹”‹›Ú‡–‹‹˜‡‡Ž‡–”‘‹–‹…ƒ”‡–
­ÚœòŽ‡”‹‹†‡„ƒçƒ”Ǖǐƒ‘Ž—Ž—ƒ–Ç†ƒ
„—Ž—ƒ–ƒ†Ç”Ǥ—ƒƒ”çǐǡڜ‡ŽŽ‹Ž‡•ƒ–Ççǡ
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‹•‡ǡ‹çŽ‡–‡Ž‡”ƒ­Ç•Ç†ƒ…‹††‹’ƒ”ƒ˜‡‹–‹„ƒ”
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„‡Ž‹”Ž‡‡‘—•—†ƒ‹‡Ú‡Ž‹†‡’ƒ”–ƒ‹•‡‹Ž‰‹G率Ǥ—†‡’ƒ”–ƒç‹”‡–
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ϐ‹”ƒŽƒ”ǐ˜‡”‹‹Ú‡‹‹†ƒŠƒ‹›‹ƒŽƒ†ÇºÇ
˜‡„—‘—†ƒ›ƒ–ǔǏŽƒ”ǐdžƒŠƒ†ƒƒ”––Ç”†ÇºÇÇ‰Ú”‡–‡›‹œǤ——„ƒçŽÇ…ƒ•‡„‡„‹
狔‡–Ž‡”‹ò疇”‹‘†ƒŽÇò”òŽ‡”‰‡Ž‹ç–‹”‡Ž‡”‹˜‡›ƒ•ƒ–Ç璑Ž‹–‹ƒŽƒ”ǐdžòœ‡Ž–‡Ž‡”‹Ǥ
ò疇”‹Ž‡”†‡ƒŽÇƒ˜‡”‹Ž‡”‹•‡–‡œŽ‡‡•‹‹ƒ”†Ç†ƒ‘”–ƒ›ƒ­Çƒ…ƒò”ò
˜‡›ƒ’ƒœƒ”Žƒƒƒ’ƒ›ƒŽƒ”ÇŠ‡•ƒ–Çç
”ƒƒŽƒ”ǐǃ”––ǔǒ狔‡–Ž‡”‹ƒ”ƒ‰‡­‹”‡…‡
„‹”ƒ”ƒ­‘Žƒ…ƒŠ‡†‡ç‹”‡–‹‹œ‹ò”òòò
—ŽŽƒƒò疇”‹Ž‡”‹‡—‹›‡–‹‹ƒœƒƒ…ƒǤº‡”„‹”ç‹”‡–„—‹‹‘—†ƒ„ƒçƒ”Ç›Ç
›ƒƒŽƒÇ畃˜‡”‹Ž‡”‹‡›ƒ’–ǺǛƒ–ǔǏŽƒ”ǐ
•‡‡”‡•‹‹–‘’Ž—›‘”†‡‡–‹”Ǥ
‘›ÇŽŽƒ”†ƒ˜‡”‹‹Ú‡‹‹ƒŽƒ›ƒ
˜‹œ›‘—‰‡‹ç›Ú‡–‹…‹Ž‡”ǡϐ‹”ƒŽƒ”ǐNjŽ‡”‹›‡
–ƒçǏƒ‹­‹‡ŽŽ‡”‹†‡‰‡Ž‡‹‡‹›‹•‹
›ƒ’ƒ›ƒ­ƒŽÇçǛ‘”Žƒ”Ǥ—–ƒ”œ›Ú‡–‹…‹Ž‡”‹
ƒ”–ƒ•Ç›Žƒ„‹”Ž‹–‡‰‡Ž‡…‡–‡„ò›òò­ò
†‡‡†‡–òç‹”‡–›ƒ’ÇŽƒ†Ç”ƒŽƒ”ǐ†ƒ˜‡”‹‹Ú‡‹†ƒŠƒ†ƒ‹›‹ƒŽƒçǎƒ…ƒ
˜‡„—ƒ„ƒºŽÇ‘Žƒ”ƒ›ƒ’ÇŽƒ›ƒ–ǔǏŽƒ”
ƒ”–ƒ…ƒǤ
Kaliteli Veri Olmazsa Olmaz
f‹”‡–Ž‡”‡ŽŽ‡”‹†‡‹˜‡”‹Ž‡”‹‡‹›‹ç‡‹Ž†‡
—ŽŽƒ†ÇŽƒ”ǐ†ƒƒ”ŽÇŽÇ‘”ƒŽƒ”ǐǍ‘Žƒ›…ƒ
ƒ”––Ç”ƒ„‹Ž‹›‘”Žƒ”Ǥ——˜‡”‹Ž‡”‹‡•ò”‡Ž‹
›ƒ–ǔǏ›ƒ’ƒ”ƒ‹çŽ‡˜•‡ŽŽ‹º‹‹ƒ”––Ç”ƒϐ‹”ƒŽƒ”ǐ„‹Žƒ­‘Žƒ”ǐ†ƒ‰Ú”ò›‘”—œǤƒƒ–
„—†—”——–ƒ–‡”•‹‹›ƒçƒϐ‹”ƒŽƒ”†ƒ
„—Ž——›‘”Ǥˆƒ„‹”ƒƒŽ‹œ›ƒ’ÇŽ†ÇºÇ†ƒǡ
„—–ƒ”œϐ‹”ƒŽƒ”ǐ­‘º——‡ŽŽ‡”‹†‡‹
˜‡”‹Ž‡”‹‰ò˜‡•‹œƒŽƒŽƒ”†ƒ•ƒŽƒ†ÇºÇƒǡ
‡”‹ç‹‘—•—†ƒ•‘”—Žƒ”›ƒçƒ†ÇºÇƒǡ
ƒ›Çœƒƒ†ƒ˜‡”‹Ž‡”‹†‘º”—˜‡‹•–‡‹Ž†‹º‹
‰‹„‹ƒ›†‡†‹Ž‡†‹º‹‡çƒŠ‹–‘Ž—›‘”—œǤº‡”
˜‡”‹‹Ž‡‹Ž‰‹Ž‹­ƒŽÇ珃Žƒ”–òŽ‡ç‹˜‡–‡
„‹”­ƒ–ǃŽ–ǐ†ƒ›ƒ’ÇŽƒ†Ç”ÇŽƒœ•ƒ„—–ƒ”œ
•‘”—Žƒ”Žƒƒ”çǎƒçƒòòǤ—”ƒ†ƒ
痐—†ƒ„‡Ž‹”–‡‹œ†‡ˆƒ›†ƒ˜ƒ”Ǥ‡”‹Ž‡”‹
‹çŽ‡˜•‡Ž‘Žƒ”ƒ—ŽŽƒÇŽƒ•ÇÇ•ƒºŽƒƒ
ò疇”‹‡—‹›‡–‹˜‡ƒ”ŽÇŽÇƒ­Ç•Ç†ƒ
狔‡–Ž‡”‡›ƒ”ƒ”•ƒºŽƒƒ•ÇÇ›ƒÇ•Ç”ƒ
狔‡–‹­‡”‹•‹†‡‹‹Ž‡–‹ç‹‹†‡Šƒ–ƒ•Çœ„‹”
燍‹Ž†‡›ƒ’ÇŽƒ†Ç”ÇŽƒ•ÇÇ•ƒºŽÇ›‘”Ǥ
Sanallaştırma Maliyetleri
Düşürüyor
º‡”ò­òÚŽ­‡Ž‹„‹”ϐ‹”ƒ›ƒ’Ǖǐƒ•ƒŠ‹’•‡‹œ•ƒƒŽŽƒç–Ç”ƒ’‡‹ç‹‹œ‡›ƒ”ƒƒ›ƒ…ƒ„‹”˜‡”‹­Úœòò‘Žƒ„‹Ž‹”ǤƒƒŽŽƒç–Ç”ƒǡ
‰‡‡ŽŽ‹Ž‡„ò›òÚŽ­‡Ž‹›ƒ’ÇŽƒ”†ƒƒœ‹ç
›òò–ƒçǛƒ•‹•–‡Ž‡”‹–‡„‹”­ƒ–ǃŽ–ǐ†ƒ
–‘’Žƒƒ”ƒ†ƒŠƒƒœƒŽ‹›‡–˜‡‘Žƒ››Ú‡–‹Ž‡„‹Ž‹”Ž‹•‡­‡‡Ž‡”‹›Ž‡•——Ž†—º—†ƒǡ
狔‡–‹ƒ”ƒ‰‡­‹”‡„‹”›ƒ’ÇŠƒŽ‹‡‰‡Ž‡„‹Ž‹”Ǥ
•ŽÇƒ„ƒƒ”•ƒÇœǡ—œ—›ÇŽŽƒ”†Ç”„‹Ž‰‹•ƒ›ƒ”
†ò›ƒ•Ç†ƒ•Ç­ƒ—ŽŽƒÇŽƒ•ƒƒŽŽƒç–Ç”ƒ
–‡”‹‹–‡‡Ž‹‡›Ž‡ƒŽƒ–ÇŽƒƒ›ƒ…ƒƒ†ƒ”
‰‡‹ç„‹”‹ˆƒ†‡›‹‹­‡”‹•‹†‡„ƒ”ǐ†Ç”Ç›‘”Ǥ
ƒƒŽŽƒç–Ç”ƒ›Ç•ƒ†‡…‡„‹”•——…—‹­‡”‹•‹†‡‹‹çŽ‡–‹•‹•–‡Ž‡”‹‹•ƒƒŽŽƒç–ǔǎƒ•Ç
‘Žƒ”ƒ†òçò‡†‘º”—‘ŽƒœǤƒƒŽŽƒç–Ç”ƒ†‘ƒÇ˜‡›ƒœÇŽÇ„ò–òŽòºò
•ƒºŽƒƒ”ƒ›ƒ’ÇŽƒ†Ç”ÇŽƒ„‹”‹çŽ‡†‹”Ǥ—
•‡„‡’Ž‡•ƒƒŽŽƒç–Ç”ƒÇƒŽ–ƒ–‡‰‘”‹Ž‡”‹‡„ƒ–ǺǏǜ†ƒ’Žƒ–ˆ‘”ǡ›ƒœÇŽÇǡ„‡ŽŽ‡ǡ
†‘ƒÇǡ†‡’‘Žƒƒǡƒº˜‡˜‡”‹–ƒ„ƒÇ
•ƒƒŽŽƒç–Ç”ƒ‰‹„‹ƒŽ–„ÚŽòŽ‡”‹„—Ž—†—º——‰Ú”ò›‘”—œǤ
ƒƒŽŽƒç–Ç”ƒÇ„‹”ƒœ†‡”‹Ž‡”‹‡‹†‹º‹‹œ†‡ǡ‰òòòœǯŽ‡”‹‹–ƒ”‹Š‹†‡„‹Ž‡
†ƒŠƒ‡•‹„‹”‰‡­‹ç‡•ƒŠ‹’‘Ž†—º——‰Ú”ò›‘”—œǤͳͻ͸ͲǯŽƒ”ǐ‘”–ƒŽƒ”ǐ†ƒ–ƒ”ƒˆÇ†ƒ›ƒ’ÇŽƒ„‹”’”‘Œ‡‹Ž‡œƒƒ’ƒ›ŽƒçǏÇ
ȋ‹‡Šƒ”‹‰Ȍƒ†ÇƒŽ–ǐ†ƒ•ƒƒŽƒ‹‡Ž‡”
òœ‡”‹‡—”—Ž—„‹”›ƒ’ÇŠƒ›ƒ–ƒ‰‡­‹”‹Ž†‹Ǥ
ƒƒŽŽƒç–Ç”ƒÇƒ†Ç†ƒ‹Ž‘Žƒ”ƒ„—’”‘Œ‡
“1960’ların ortalarında
IBM tarafından yapılan
bir proje ile zaman
paylaşımı (Time Sharing)
adı altında sanal
makineler üzerine kurulu
bir yapı hayata geçirildi.
Sanallaştırmanın adı da
ilk olarak bu proje ile
önem kazandı”
‹Ž‡Ú‡ƒœƒ†ÇǤ—’”‘Œ‡ƒ’•ƒÇ†ƒ
‹Ž‘Žƒ”ƒ•ƒƒŽŠƒˆÇœƒ›ƒ”ƒ–ÇŽƒ”ƒ­‘Ž—
’”‘‰”ƒŽƒƒ‹çŽ‡Ž‡”‹‰‡”­‡Ž‡ç–‹”‹Ž†‹˜‡
‹Ž‡”‹†‡›ƒ’ÇŽƒ…ƒ•ƒƒŽŽƒç–Ç”ƒ’”‘Œ‡Ž‡”‹‡
ÇçǍ–—––—Ǥ
Neden Sanallaştırma?
ƒƒŽƒ‹‡Ž‡”‰‡‡ŽŽ‹Ž‡ƒœ‹ç›òò„—Ž—ƒ•——…—Žƒ”ǐ†ƒŠƒƒœ•ƒ›Ç†ƒ˜‡Šƒ––ƒ–‡
„‹”†‘ƒÇ•ƒŽ•——…—òœ‡”‹†‡–‘’Žƒƒ•Çƒ‹ƒ•ƒºŽÇ›‘”Ǥ—•ƒ›‡†‡†‘ƒÇǡ
‡Ž‡–”‹‰‹†‡”Ž‡”‹ǡ‘–”‘Ž›Ú‡–‹‹˜‡
•‘º—–ƒ‰‹„‹‡–‡Ž‡”‹†‡–ƒ•ƒ””—ˆ˜‡
‘Žƒ›‡”‹ç‹Ž‡„‹Ž‹”Ž‹‹ƒÇ•ƒºŽƒÇ›‘”Ǥ—ƒ
‡‘Žƒ”ƒ•ƒƒŽƒ‹‡Ž‡”‡•‹›ƒœÇŽÇŽƒ”ǐ
­ƒŽÇç–ǔǎƒ•Ç‹­‹†‡—ŽŽƒÇŽƒ„‹Ž‹›‘”Ǥ•‹
›ƒœÇŽÇŽƒ”­‘º—œƒƒ›‡‹†‘ƒÇŽƒ”
˜‡‹çŽ‡–‹•‹•–‡Ž‡”‹òœ‡”‹†‡­ƒŽÇ珃œŽƒ”Ǥ
.ƒŽÇ畃„‹Ž‡•——…—Žƒ”ǐ˜‡”†‹º‹›ò•‡
’‡”ˆ‘”ƒ•Ç–ƒ‘Žƒ”ƒ›ƒ•Ç–ƒœŽƒ”Ǥ
ƒƒŽŽƒç–Ç”ƒ›Žƒ„‹”Ž‹–‡„—–ƒ”œ›ƒœÇŽÇŽƒ”Ç
†ƒ‘Žƒ›ŽÇŽƒ­ƒŽÇç–Ç”ƒÇœ˜‡„—–ƒ”œ›ƒœÇŽÇŽƒ”ǐ—ŽŽƒÇŽ†ÇºÇ•‹•–‡Ž‡”‡‰‡”‡º‹†‡
ˆƒœŽƒ’‡”ˆ‘”ƒ••ƒºŽƒƒÇ瑎—›‘”•——œǤ
ƒƒŽƒ‹‡Ž‡”‡•‹›ƒœÇŽÇŽƒ”ǐ­ƒŽÇç–Ç-
haziran’12
33
*°5¶ì
KAPAK KONUSU
“Veri artışında yaşanan patlamadan
neredeyse bütün sektörler ciddi
ölçüde etkileniyor”
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”ÇŽƒ•Ç‹­‹—›‰—„‹”‘”–ƒ•—ƒ•ÇÇ
›ƒÇ•Ç”ƒ‰ò˜‡‹Ž‡›‡—›‰—ŽƒƒŽƒ”ǐ
†‡‡›‹Ž‡‡•‹‹­‹†‡—›‰—„‹”‘”–ƒ
•ƒºŽƒ”Ǥ—›òœ†‡•ƒƒŽŽƒç–Ç”ƒ‰ò˜‡Ž‹
ƒ­Ç•Ç†ƒ‰‡­‹–˜‡”‡›‡­ÚœòŽ‡”‹Ž‡‡
„ƒçƒ”ÇŽÇ—›‰—ŽƒƒƒŽƒŽƒ”ǐ†ƒ„‹”‹ƒ„—Ž
‡†‹Ž‹”ǤƒƒŽƒ‹‡Ž‡”ƒ›Çœƒƒ†ƒ
•ÇÇ”ŽÇƒ›ƒŽƒ”Ç„—Ž—ƒ‹çŽ‡–‹•‹•–‡‹
’Žƒ–ˆ‘”Žƒ”ǐǐ‘Ž—ç–—”—Žƒ•Ç˜‡—›‰—ŽƒƒŽƒ”ǐˆƒ”ŽÇ•‡˜‹›‡ƒ›ƒŽƒ”ƒŽ–ǐ†ƒ–‡•–
‡†‹Ž‡•‹‹­‹†‡—ŽŽƒÇŽƒ„‹Ž‹”Ǥ—Úœ‡ŽŽ‹
—›‰—Žƒƒ‰‡Ž‹ç–‹”‹…‹Ž‡”‹‹­‹„‡œ‡”•‹œ„‹”
‘Žƒƒ•ƒºŽƒ”ǤƒƒŽƒ‹‡Ž‡”‡Ž‹‹œ†‡
„—Ž—ƒ›ƒ‹ƒŽƒ”Ç•‹œŽ‡”‡•ƒƒŽ‘Žƒ”ƒ
›ƒ”ƒ–ƒ”ƒ‡„‹”ƒ›ƒ˜‡ƒŽ‹›‡–›ƒ”ƒ–ƒ•ÇœÇ•‹œ‡•—ƒ„‹Ž‹”Ž‡”Ǥ
ƒƒŽƒ‹‡Ž‡”ƒ›Çƒ†ƒ„‹”†‡ˆƒœŽƒ‹çŽ‡–‹•‹•–‡‹‹­ƒŽÇç–ǔǎƒ•Ç‹­‹†‡—ŽŽƒÇŽƒ„‹Ž‹”Ǥƒ”ŽÇ‹çŽ‡–‹•‹•–‡‹•ò”òŽ‡”‹›ƒ†ƒ
ƒ›Ç‹çŽ‡–‹•‹•–‡‹•ò”òòòœ‡”‹†‡ˆƒ”ŽÇ
›ƒœÇŽÇ•ò”òŽ‡”‹­ƒŽÇç–ǔǎƒ„‹Ž‹”Ǥ—•ƒ›‡†‡
˜‡”‹Ž‡”‹‹œ‹‹Ž‡–‡’‡”ˆ‘”ƒ•ÇÇƒ”––Ç”ƒ”ƒ
†ƒŠƒ‹çŽ‡˜•‡Ž˜‡†ƒŠƒŠÇœŽÇ˜‡”‹›ƒ’ÇŽƒ†Ç”ƒ‹çŽ‡Ž‡”‹‰‡”­‡Ž‡ç–‹”‡„‹Ž‹”•‹‹œǤ
ƒƒŽŽƒç–Ç”ƒ‹çŽ‡‹‹„—”ƒ†ƒ‹‹•ƒ–Ç”
‹Ž‡ƒŽƒ–ƒÇœòò†‡º‹ŽǤƒ›ˆƒŽƒ”…ƒ
Arena Bilgisayar Kurumsal
Ürünler Grup Müdürü
&HQN6R\OXRÿOX
‹–ƒ’›ƒœ•ƒ›‹‡†‡‡•‹„‹”燛Ž‡”„—Žƒ„‹Ž‹”‹œǤ—ƒ”džƒ‹–ò‰‡‡Ž‹ˆƒ†‡Ž‡”„‹”Ž‹–‡
—ŽŽƒÇŽƒ…ƒ›ƒœŽÇ˜‡†‘ƒÇŽƒ”‹Ž‡„‹”
ƒŽƒ‹­‡”‹›‘”Ǥ—‘—†ƒ†ƒ™ƒ”‡˜‡
‹…”‘•‘ˆ–ϐ‹”ƒŽƒ”ǐǐ­ÚœòŽ‡”‹›‡”ƒŽÇ›‘”Ǥ
ò„—Žƒ”ǐ›ƒÇ•Ç”ƒ‹çŠƒ›ƒ–ǐƒ‘„‹Ž
­ÚœòŽ‡”‹‰‹”‡•‹›Ž‡„‹”Ž‹–‡•ƒƒŽŽƒç–Ç”ƒ–‡‘Ž‘Œ‹‹ƒÇŽŽÇ–‡Ž‡ˆ‘Žƒ”Ǐǜ†ƒ†ƒŠ‹
—ŽŽƒÇŽ†ÇºÇƒçƒŠ‹–‘Ž†—Ǥ‡‘Ž‘Œ‹‹
–ƒœ‡‘Žƒ”ƒŠƒ›ƒ–„—Ž†—º—ƒÇŽŽÇ–‡Ž‡ˆ‘Žƒ”òœ‡”‹†‡„—Ž—–„‹Ž‹ç‹•‡”˜‹•Ž‡”‹‹
—ŽŽƒÇŽƒ„‹Ž‡•‹‹•ƒºŽƒ›ƒ—›‰—ŽƒƒŽƒ”ǐ
ƒŽ–›ƒ’ÇŽƒ”ǐ†ƒ†ƒ•ƒƒŽŽƒç–Ç”ƒŠ‹œ‡–‹˜‡”‹Ž†‹º‹‹‰Ú”ò›‘”—œǤYòòœ†‡‹•ƒ›ˆƒŽƒ”†ƒ
˜‡”‹‹„—Ž—–„‹Ž‹ç‹•‡”˜‹•Ž‡”‹›Ž‡„‹”Ž‹–‡
ƒ•ÇŽ‹çŽ‡˜•‡Ž—ŽŽƒÇŽ†ÇºÇƒ†ƒŠƒ›ƒÇ†ƒ
„ƒƒ…ƒºÇœǤ
Veriye Ulaşmanın En Hızlı Yolu
f‹”‡–Ž‡”‹–‡‘Ž‘Œ‹ƒ­Ç†ƒ›ƒ’ÇŽƒ†Ç”ƒŽƒ”ǐƒ„ƒ–ǺǏǜ†ƒ•‘›ÇŽŽƒ”ǐ‡’‘’òŽ‡”
‘—Žƒ”ǐ†ƒ„‹”–ƒ‡•‹‹—Ž—–‹Ž‹ç‹‘Ž†—º——‰Ú”ò›‘”—œǤ—Ž—–‹Ž‹ç‹ǯ‹’‡”†‡•‹‹ƒŽ†Ç”†ÇºÇÇœ†ƒ‹•‡ƒƒ‘——˜‡”‹
‘Ž†—º——‰Ú”ò›‘”—œǤ‡”‹‘Žƒ•ÇœÇ—Ž—–
‹Ž‹ç‹–‡‘Ž‘Œ‹•‹–ƒƒ‡‹ç‰Ú”‡œ„‹”
›ƒ’ÇŠƒŽ‹‡‰‡Ž‹›‘”Ǥƒ„‹‹—Ž—–‹Ž‹ç‹Š‡”
狔‡–‹­‹—›‰—„‹”›ƒ’dž‡º‹ŽǤº‡”ç‹”‡–‹‹œ‹›ƒ’ÇŽƒ†Ç”ƒ•Ç•‹œ‹–ò˜‡”‹Ž‡”‹‹œ‡
Š‡”›‡”†‡—ŽƒçƒÇœÇ‰‡”‡–‹”‹›‘”•ƒ—Ž—–
‹Ž‹ç‹„——‹­‹„‹­‹Ž‹çƒˆ–ƒǤ
òòòœ†‡˜‡”‹›‡—ŽƒçƒÇǡ–”ƒ•ˆ‡”‡–‡‹
˜‡˜‡”‹Ž‹—ŽŽƒƒÇ‡ŠÇœŽÇ˜‡†òçò
34
haziran’12
*°5¶ì
KAPAK KONUSU
“Dell veri depolama ve yönetim
çözümleri her tür iş ihtiyacını
çözebilecek durumdadır”
B
VHàOUàNLVSVNMBSTBIJQPMEVLMBS‘
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FOÚOFNMJWBSM‘Ĉ‘OFMMFSJOEFLJWFSJMFS
ÚOMFNMFSJOJBMBSBLHFSFLJĆTàSFLMJMJĈJHFSFLTF
PMEVĈVLPOVTVOEBIFNýLJS&MEFLJ
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JIUJZBÎMBSBBL‘MM‘DFWBQMBSCVMBOCJSNJNBSJ
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PMBOBL‘ĆLBOWFSJNJNBSJTJJMFÎÚ[àNMFS
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ƒŽ‹›‡–Ž‹›‘Ž—‘Žƒ”ƒ–ƒÇŽƒ›ƒ„‹Ž‡…‡º‹‹œ
—Ž—–‹Ž‹ç‹‰‡­‹ç–‡‹–‡‹Ž‡”‡‰Ú”‡
†‡˜”‹›ƒ”ƒ–ƒ…ƒ„‹”›ƒ’ÇŽƒ†Ç”ƒ›ƒ•ƒŠ‹’Ǥ
—Ž—–‹Ž‹ç‹ǡ‰‡‡ŽƒŽƒ†ƒ˜‡”‹Ž‡”‹‹œ‡
Š‡”‘”–ƒ†ƒ˜‡Š‡”›‡”†‡”ƒŠƒ–ŽÇŽƒ
—Žƒçƒ„‹Ž‡…‡º‹‹œǡ˜‡”‹Ž‡”‹‹œòœ‡”‹†‡
‹•–‡†‹º‹‹œ†‡º‹ç‹Ž‡”‹›ƒ’ƒ„‹Ž‡…‡º‹‹œ„‹”
›ƒ’Ç•—ƒ‹­‹–ƒ•ƒ”ŽƒÇ畋•–‡Ž‡”‡
˜‡”‹Ž‡‰‡‡Ž‹•‹Ǥ‘†Ú‡†‡‘Ž†—­ƒ
•Ç—ŽŽƒÇŽƒ„—–‡”‹ƒ•ŽÇ†ƒ‰‡­‹ç†Ú‡†‡Šƒ›ƒ–Ǐǜƒ‰‹”‹ç˜‡„‹”­‘º——œ—
•Ç­ƒ—ŽŽƒ†ÇºÇ›ƒ’ÇŽƒ”†ƒ†ƒ—ŽŽƒÇŽÇ›‘”Ǥ
ʹͲͲͲǯŽ‡”‹„ƒçŽƒ”ǐ†ƒŠƒ›ƒ–ƒ‰‡­‹”‹Ž‡
‘‘‰Ž‡ǯǐ‡Ǧ’‘•–ƒ•‡”˜‹•‹
ƒ‹Ž†‡„‹”—Ž—–
‹Ž‹ç‹–‡‘Ž‘Œ‹•‹‹—ŽŽƒÇŽ†ÇºÇ•‡”˜‹•
‘Žƒ”ƒ‰Úœ‡­ƒ”’Ç›‘”Ǥ
—–ƒ”œ„‹”•‡”˜‹•ǡ狔‡–›ƒ’ÇŽƒ”ǐƒ˜‡
‹•–‡‹Ž‡›ƒ’ÇŽƒ†Ç”ƒŽƒ”ƒ‰Ú”‡—›ƒ”Žƒƒ„‹Ž‹›‘”ǤŽƒ›ƒ…ƒºÇÇœǡ—Ž—–‹Ž‹ç‹–‡‘Ž‘Œ‹•‹˜‡›ƒ•‹•–‡‹ƒŽÇ’Žƒ”ǃ–ÇŽÇ焋”‹çƒƒ–
–‡‡Ž‹†‡º‹ŽǤ—–‡‘Ž‘Œ‹Ž‡”‹—ŽŽƒƒ”ƒ
„‡Ž‹†‡Šƒ›ƒŽ‰ò…òòœò†ƒŠ‹ƒŽƒƒ›ƒ…ƒºÇ
•‹•–‡˜‡›ƒ’ÇŽƒ”—”—Žƒ„‹Ž‹”Ǥ
›‡”‹‡‰‡­‹ç–‡›‡†‡Ž‡‹ç†‹º‡”˜‡”‹†‹œ‹Ž‡”‹›Ž‡ȋYœ‡ŽŽ‹Ž‡‹Žƒ›†‡†‹Ž‡•ò”òò›Ž‡Ȍƒ”çǎƒç–ǔǛ‘”˜‡˜ƒ”•ƒ†‡º‹ç‡„Ž‘Žƒ”Ç
†‹•‡ƒ›†‡†‹›‘”Ǥ—›ƒœÇ‹çŽ‡‹†‡
•‘”ƒ†‘•›ƒ–ƒƒÇ›Žƒ‘—ƒ„‹Ž‹›‘”˜‡
‹•–‡‹Ž‡‹çŽ‡Ž‡”‡–ƒ„‹‹–—–—Žƒ„‹Ž‹›‘”Ǥ
f‹”‡–Ž‡”›‡†‡Ž‡‡‰‹„‹‘’‡”ƒ•›‘Žƒ”†ƒ
‘Ž†—­ƒ„ò›ò˜‡–‡”ƒ”ŽÇ˜‡”‹Ž‡”‹•ƒŽƒ”Žƒ”Ǥ
—‰‹„‹†—”—Žƒ”ǐò•–‡•‹†‡‰‡Ž‡‹­‹
„ò›òƒ’ƒ•‹–‡Ž‹†‹•Ž‡”‡‹Š–‹›ƒ­˜ƒ”†Ç”Ǥ
‡‹ŽŽ‡ç–‹”‡–‡‘Ž‘Œ‹•‹•ƒ›‡•‹†‡‹•‡†‹•
ƒŽ‹›‡–Ž‡”‹ƒœƒŽÇ”Ǥ.òò„—–‡‘Ž‘Œ‹›‹—ŽŽƒƒ”ƒƒ›Ç˜‡”‹›‹•ƒŽƒƒ‹­‹†‹•ƒŽƒÇ
Veri Depolama ve
ĀĂ*HOLĂWLUPH0GU
āNU(UJU×
Šƒ”…ƒƒ›ƒ…ƒ˜‡‘”ƒŽ†‡†ƒŠƒƒœ†‹•
ƒŽƒÇƒ‹Š–‹›ƒ­†—›ƒ…ƒ•ÇÇœǤ›Çœƒƒ†ƒ
†ƒŠƒƒœ‹–ƒ”†ƒ˜‡”‹ƒÇçǑŽƒ…ƒºÇ†ƒ
›‡†‡Ž‡‡˜‡‰‡”‹†Úòç•ò”‡Ž‡”‹‹Ç•ƒŽƒ•ÇÇ†ƒ•ƒºŽƒÇ”Ǥ——›ƒÇ•Ç”ƒ˜‡”‹Ž‡”‹‹œ‹†‡º‹ç‹˜‡”•‹›‘Žƒ”ǐǛ‡†‡Ž‡‡
‹­‹—ŽŽƒ†ÇºÇÇœ†‹•Ž‡”‹„‡•Ž‡‡˜‡
•‘º—–ƒ‹­‹—ŽŽƒ†ÇºÇÇœ‡Ž‡–”‹‡‡”Œ‹•‹†‡–ƒ•ƒ””—ˆ‡†‹Ž‡•‹‹›ƒÇ•Ç”ƒǡ˜‡”‹
›‡†‡Ž‡‡•Ç”ƒ•Ç†ƒ—ŽŽƒ†ÇºÇÇœ„ƒ–
‰‡‹çŽ‹º‹‹ƒœƒŽƒ•Çƒ†ƒ›‘Žƒ­ƒ”Ǥ
‡‹ŽŽ‡ç–‹”‡‹ƒ•ÇŽ­ƒŽÇç–ǺǍ‘—•—†ƒ
„‹”ƒœ†ƒŠƒ†‡–ƒ›ƒ‰‹”‡…‡‘Ž—”•ƒǡ–‡‹Ž-
Tekilleştirme ile Maliyetlerinizi
Azaltın
‡‹ŽŽ‡ç–‹”‡ƒ˜”ƒÇ›ƒÇ‰‡­‹ç‹‹œ†‡˜‡”‹›‡†‡Ž‡‡–‡‘Ž‘Œ‹Ž‡”‹‹­‡”‹•‹‡
ƒ–ÇŽ†Ç˜‡Ç•ƒ•ò”‡‹­‡”‹•‹†‡†‡‘Ž†—­ƒ
’‘’òŽ‡”‘Ž†—Ǥ‡‹ŽŽ‡ç–‹”‡‹–‡‡Žƒ–ǺǑŽ†—­ƒ„ƒ•‹–ƒ•ŽÇ†ƒǤ‡”‹ƒ›†‡†‹Ž†‹º‹
•Ç”ƒ†ƒ–‡‹ŽŽ‡ç–‹”‡–‡‘Ž‘Œ‹•‹†‡˜”‡›‡‰‹”‡”‡ƒ›Ç˜‡”‹Ž‡”‹–‡”ƒ”†ƒ†‹•‡›ƒœƒ
haziran’12
35
*°5¶ì
KAPAK KONUSU
“İş dünyasında veri yönetimi, ölçeği
veya sektörü fark etmeksizin her
kurumun ana yapı taşını oluşturuyor”
V
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“Bulut Bilişim teknolojisi
kalıpları atılmış bir inşaat
temeli değil. Bu teknolojileri
kullanarak belki de hayal
gücünüzün ötesinde sistem
ve yapılar kurabilirsiniz”
Ž‡ç–‹”‡‹çŽ‡‹›‡†‡Ž‡‡…‡‘Žƒ˜‡”‹›‹
’ƒ”­ƒŽƒ”ƒƒ›Ç”Ç”˜‡Š‡”„‹”’ƒ”­ƒ›Çڜ‰ò
‘Žƒ”ƒ–ƒÇŽƒ”ǤƒŠƒ•‘”ƒ„—’ƒ”­ƒŽƒ”
ڐ…‡†‡›ƒœÇŽÇ璃”­ƒŽƒ”‹Ž‡ƒ”çǎƒç–ǔǔǤ
º‡”‰‡Ž‡’ƒ”­ƒǡ†ƒŠƒÚ…‡†‡ƒ›†‡†‹Ž‹ç‡˜…—–„‹”’ƒ”­ƒÇƒ›Ç•Ç‹•‡†‹•‡
›ƒœÇŽƒœˆƒƒ–‘ƒƒ‹–„‹””‡ˆ‡”ƒ•‘Ž—ç–—”—”Ǥº‡”ƒ›Ç•Ç†‡º‹Ž‹•‡„—’ƒ”­ƒ†‹•‡
›ƒœÇŽƒ”ƒ‹çŽ‡–ƒƒŽƒÇ”ǤY”‡º‹Ǣ„‹”
†‘•›ƒŠƒˆ–ƒŽÇ‘Žƒ”ƒ›‡†‡Ž‡‹›‘”‹•‡„—
‰‹†‡”‡ƒ”–ƒ–‡”ƒ”ŽÇ‘’›ƒŽƒ”‘Ž—珃•Çƒ
‡†‡‘Ž—”Ǥƒƒ––‡‹ŽŽ‡ç–‹”‡‹çŽ‡‹ǡ†‘•›ƒ›Ç’ƒ”­ƒŽƒ”ƒƒ›Ç”ƒ”ƒ‹…‡Ž‡”˜‡•ƒ†‡…‡
†‡º‹ç‡’ƒ”­ƒŽƒ”Ç›‡†‡Ž‡”Ǥ—‹çŽ‡•ƒ›‡•‹†‡ͳͲȂ͵Ͳƒ–ƒ˜ƒ”ƒƒ’ƒ•‹–‡–ƒ•ƒ””—ˆ—
•ƒºŽƒÇ”Ǥƒ‹ͳͲǯŽÇ„‹”˜‡”‹‰‡”­‡†‹•
òœ‡”‹‡›ƒŽƒçǍ‘Žƒ”ƒͳ›‡”ƒ’Žƒ”Ǥ
‡‹ŽŽ‡ç–‹”‡ǦŽ‹‡˜‡›ƒ‘•–Ǧ”‘…‡••
‘Žƒ”ƒ‹‹ç‡‹Ž†‡›ƒ’ÇŽƒ„‹Ž‹”ǤǦŽ‹‡‘Žƒ”ƒ
–‡‹ŽŽ‡ç–‹”‡‹çŽ‡‹‡‡–‹˜‡‡‘‘‹
‘ŽƒÇ†Ç”Ǥ.òò›‡†‡Ž‡‡…‡‘Žƒ˜‡”‹–‡‹ŽŽ‡ç–‹”‡‹çŽ‡‹‡–Ÿ„‹–—–—Žƒ†ƒ†‹•‡
›ƒœÇŽƒœǤ—•ƒ›‡†‡„ƒçŽƒ‰Ç­–ƒ‹Š–‹›ƒ­
†—›—Žƒ†‹•ƒ’ƒ•‹–‡•‹Ú‡Ž‹†‡”‡…‡†‡
ƒœ‹†‹”‹Ž‹”Ǥ›”Ç…ƒ”‡’Ž‹ƒ•›‘‹çŽ‡‹•Ç”ƒ36
haziran’12
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Gözden Geçirin
f‹”‡–˜‡”‹Ž‹Ž‹º‹‹ƒ”–Ç”ƒÇ›‘Ž—˜‡”‹†‡
‰‡­‹›‘”Ǥ‹”ç‹”‡–ǡ˜‡”‹Ž‡”‹‹‡ƒ†ƒ”‹çŽ‡˜•‡ŽǡŠÇœŽÇ˜‡‰ò˜‡Ž‹„‹”燍‹Ž†‡—ŽŽƒƒ„‹Ž‹”•‡ǡ‘†‡Ž‹˜‡”‹Ž‹º‹‹†‡ƒ”–Ç”ƒ„‹Ž‹”Ǥ
—‘—†ƒ˜‡”‹‰‹”‹ç‹‹›ƒ’ÇŽ†ÇºÇ–‡”‹ƒŽŽ‡”†‡–—–—†ƒǡ˜‡”‹Ž‡”‹ƒ›†‡†‹Ž†‹º‹
‘”–ƒǡ’Žƒ–ˆ‘”˜‡‡ƒ‘—•—†ƒ‹
•‡­‹Ž‡”‹†òœ‰ò›ƒ’ÇŽƒ†Ç”ÇŽƒ•Ç烔–Ǥ
‡­‹ç–‡‹Ú”‡Ž‡”†‡†‡”•­Çƒ”ÇŽƒ”ƒ
›ƒ’ÇŽƒ…ƒ›‡‹Ž‹Ž‡”ǡ狔‡–Ž‡”‹›‡‰ƒ‡
ƒƒ…Ç‘ŽƒŸ”ŽÇŽÇºÇƒ”–Ç”ƒ…ƒ‡–‡Ž‡”‹
„ƒçǐ†ƒ‰‡Ž‹›‘”Ǥ
Yòòœ†‡‹†Ú‡Ž‡”†‡›ƒ’ƒ…ƒºÇÇœ
狔‡–›ƒ–ǔǏŽƒ”ǐǜ†ƒǡ˜‡”‹‹Ž‡ƒŽƒƒŽÇ’‘Ž‹–‹ƒŽƒ”‹œŽ‡‡‹œŠƒ––ƒ–òŠƒŽ‡Ž‡”‹‹œ‹
‘†ƒºÇƒ˜‡”‹›‹ƒŽƒÇœçƒ”–Ǥ—•ƒ›‡†‡
”‡ƒ„‡–›ƒ”Ççǐ†ƒ”ƒ‹’Ž‡”‹‹œ†‡„‹”ƒ†Ç
ڐ†‡‘Žƒ„‹Ž‹”•‹‹œǤ
haziran’12
37
6DQDO6XQXFXODUÜQÜ]1H.DGDU
*ÖYHQGH"
Birçok şirket sunucuları üzerinde bulunan sanal sistemlerin güvenliği
konusunda endişe etmez. Fakat sanal sistemler siber suç, kötü amaçlı
yazılımlar ve hedeflenmiş saldırılardan muaf değildir
advertorial
K
ƒ•’‡”•›ƒ„ǯǐ—œ—•ò”‡†‹”›ƒ’–ǺǭƒŽÇ珃Žƒ”‰‡­–‹º‹‹œ‰òŽ‡”†‡
•‘—…——˜‡”†‹Ǥ”–Ǎƒ•’‡”•›
ƒ„•ƒƒŽ‘”–ƒÇÇœÇ‰ò˜‡Ž‹–—–ƒ˜‡
›Ú‡–‹…‹‹‘—‡–‹Ž‹„‹­‹†‡›Ú‡–‡•‹‡‘Žƒƒ˜‡”‡›‡‹‡•‹Ž„‹”‘”—ƒ
•——›‘”Ǥƒ•’‡”•›‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘•ƒƒŽŽƒç–ǔǎÇ畋•–‡Ž‡”‹­‹ƒ”ƒ…Ç•Çœ
„‹”‰ò˜‡Ž‹­ÚœòòǤ—­Úœòǡ™ƒ”‡
˜Š‹‡Ž††’‘‹–‹Ž‡„‹”Ž‹–‡ǡƒƒƒ‹‡›‡–ò‘—ƒ‹‡Ž‡”†‡ƒ–‹˜‹”ò•
‹çŽ‡‡•‹†‡•‘”—Ž—•ƒƒŽ„‹”ƒ”ƒ­Ǥ‡”‹
‡”‡œ‹†ƒºÇ–ǏŽƒ”Çǡ•——…—•ƒƒŽŽƒç–Ç”ƒ
˜‡ƒ•ƒò•–ò•ƒƒŽŽƒç–Ç”ƒ‰‹”‹ç‹Ž‡”‹‹­‹
–ƒ•ƒ”ŽƒÇ瑎ƒƒ•’‡”•›‡…—”‹–›ˆ‘”
‹”–—ƒŽ‹œƒ–‹‘Ú†òŽŽòÚ–òƒƒ­ŽÇ›ƒœÇŽÇŽƒ”ƒƒ”çǃ•’‡”•›ƒ„‘–‘”——
—ŽŽƒÇ›‘”˜‡Š‡•ƒƒŽŠ‡†‡ϐ‹œ‹•‡Ž
ƒ‹‡Ž‡”ƒ•’‡”•›‡…—”‹–›‡–‡”ǯ‹–‡
„‹”‘•‘Ž—†ƒ›Ú‡–‹Ž‡„‹Ž‹›‘”Ǥ
38
haziran’12
Sistemi Yormadan Üst Seviye
Güvenlik
ƒ•’‡”•›‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘ǡÚ–ò
ƒƒ­ŽÇ›ƒœÇŽÇŽƒ”ƒƒ”çǖƒ”ƒƒÚœ‡ŽŽ‹Ž‡”‹‹•ƒºŽƒƒ‹­‹™ƒ”‡˜Š‹‡Ž†
†’‘‹–ǯ‡—ˆƒ„‹”‡Ž‡–‹‘Ž—ç–—”—Žƒ”ƒ
•‹•–‡‡—”—Ž—›‘”Ǥ˜Š‹‡Ž††’‘‹–ǡ
‡–‹Ž‡ç–‹”‹Ž†‹º‹†‡ǡƒ•’‡”•›‡…—”‹–›
ˆ‘”‹”–—ƒŽ‹œƒ–‹‘Šƒ”‡‡–‡‰‡­‡”‡‰‡”­‡
œƒƒŽÇÚ–òƒƒ­ŽÇ›ƒœÇŽÇƒ”çǖǖƒ”ƒƒ›Ç‡–‹Ž‡ç–‹”‡”‡•‹•–‡‹–ƒœƒƒŽÇ
‘Žƒ”ƒ‘”—›‘”Ǥ˜Š‹‡Ž††’‘‹–ǡ†‘•›ƒŽƒ”Ç
†‡‡–Ž‡‡‹­‹ƒ•’‡”•›‡…—”‹–›ˆ‘”
‹”–—ƒŽ‹œƒ–‹‘ǯŽƒ˜’Š‡”‡ͶǤͳ˜‡›ƒͷǤͲ›ƒ’ÇŽƒ†Ç”ƒ•ÇÇ—ŽŽƒÇ›‘”Ǥƒ•’‡”•›‡…—”‹–›
ˆ‘”‹”–—ƒŽ‹œƒ–‹‘ƒ›Çƒƒ„‹Ž‰‹•ƒ›ƒ”ǐ
•ƒƒŽƒ‹‡Ž‡”‹›Ž‡†‘º”—†ƒ‡–‹Ž‡ç‹‡
‰‹”‹›‘”Ǥ—ò”òò–‡‡Ž›ƒ”ƒ”Çǡƒ–‹˜‹”ò•
˜‡Ú–òƒƒ­ŽÇ›ƒœÇŽÇŽƒ”ƒƒ”çNj率‡›‹
†òœ‡‡‘›ƒ•Ç˜‡ŠÇœŽƒ†Ç”ƒ•ÇǤ
Kaspersky Security for
Virtualization’a Neden
İhtiyacımız Var?
˜Š‹‡Ž††’‘‹–†‘º”—†ƒ˜’Š‡”‡ǯƒ‡Ž‡–‹
‘Ž—ç–—”ƒ”ƒ‰ò­Ž‡†‹”‹Ž‹ç‰ò˜‡Ž‹•ƒƒŽƒ›‰Ç–Ç
ȋƒ•’‡”•›˜‡ǯ•‹‰‹„‹™ƒ”‡‹ç‘”–ƒŽƒ”Ç
–ƒ”ƒˆÇ†ƒ˜‡”‹Ž‡ȌǢ†‘•›ƒŽƒ”ǐ‰ò˜‡Ž‹„‹”
燍‹Ž†‡†‘º”—ƒ†”‡•‡–‡•Ž‹‡†‹Ž‡•‹ƒƒ…Ç›Žƒ
•ƒƒŽƒ‹‡Ž‡”‹­‹•ò”ò…ò˜‡•ƒƒŽƒ‹‡
›Ú‡–‹…‹•‹ƒ–ƒÇ†ƒ‹Ž‹‹„‹Ž‡ç‡‹„ƒºŽƒƒ‹­‹™ƒ”‡†’‘‹–•‡…—”‹–›ȋȌ
†‡•–‡º‹•——›‘”Ǥ
˜Š‹‡Ž†ƒ”ƒ…Çǡƒ›ƒ‹œ‹‹‘”–ƒ†ƒƒŽ†Ç”ƒ”ƒ
–‡‡ŽÚ–òƒƒ­ŽÇ›ƒœÇŽÇƒ”çǖNj率˜Ž‡”‹
•ƒºŽƒŽƒç–ǔǎÇçǡ—”…ƒŽƒƒ›ƒ†ƒ›ƒÇŽÇ
‰ò˜‡Ž‹•ƒƒŽƒ‹‡•‹‡ȋ„—Ú”‡–‡ǡȌ
„‘烎–ƒÚœ‡ŽŽ‹º‹•ƒºŽÇ›‘”Ǥ˜’Š‡”‡ǯ†‡‹•ƒºŽƒ
˜‡‰ò˜‡Ž‹•ƒƒŽƒ‹‡›Ú‡–‹…‹•‹‹­‰ÚœŽ‡
ڜ‡ŽŽ‹Ž‡”‹Ú–òƒƒ­ŽÇ›ƒœÇŽÇƒ”çǖNJ‹œ‡–Ž‡”‹–‡ŠŽ‹‡›‡ƒ–ÇŽƒ•ÇÇ‡‰‡ŽŽ‹›‘”Ǥ
Aracısız Güvenlik Çözümü
ƒ•’‡”•›‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘ȋȌ
•ƒƒŽ•‹•–‡Ž‡”‹­‹ƒ”ƒ…Ç•Çœ„‹”‰ò˜‡Ž‹
­Úœò†ò”Ǥ™ƒ”‡ǯ‹˜Š‹‡Ž††’‘‹–‹Ž‡
„‹”Ž‹–‡•——Žƒ„—­Úœòòǡ‡–‹Ž‹†ƒºÇ–ǏŽƒ”•ƒºŽƒƒ˜‡›‘º—Ž—Žƒ”ǃœƒŽ–ƒ
‹­‹ƒƒƒ‹‡†‡‹–ò•ƒƒŽƒ‹‡Ž‡”‹
ƒ–‹Ǧ˜‹”ò•‹çŽ‡‹†‡•‘”—Ž—•ƒƒŽ„‹”
ƒ›‰Ç––ƒ‘Ž—ç—›‘”Ǥ‡”‹‡”‡œ‹†ƒºÇ–ǏŽƒ”Çǡ
•——…—•ƒƒŽŽƒç–Ç”ƒ˜‡ƒ•ƒò•–ò•ƒƒŽŽƒç–Ç”ƒ‰‹”‹ç‹Ž‡”‹‹­‹–ƒ•ƒ”ŽƒÇ瑎ƒ
ǡƒ•’‡”•›ƒ„ǯǐچòŽŽòÚ–òƒƒ­ŽÇ
›ƒœÇŽÇƒ”çǖǏ‘–‘”—†ƒ›ƒ”ƒ”Žƒƒ”ƒ
Š‹œ‡–•——›‘”ǤƒƒŽǡϐ‹œ‹•‡Ž˜‡‘„‹Ž
ƒ‹‡Ž‡”ƒ•’‡”•›‡…—”‹–›‡–‡”ǯǐ–‡
‘•‘Ž—†ƒ›Ú‡–‹Ž‡„‹Ž‹›‘”Ǥ—•ƒ›‡†‡—ŽŽƒÇ…ÇŽƒ”–‡„‹”‘”–ƒòœ‡”‹†‡–ò•ƒƒŽ
•‹•–‡Ž‡”‹òœ‡”‹†‡‹‰ò˜‡Ž‹›ƒ’ÇŽƒ†Ç”ƒŽƒ”ǐljڔ‡„‹Ž‹›‘”˜‡›‡‹›ƒ’ÇŽƒ†Ç”ƒŽƒ”†òœ‡Ž‡›‡„‹Ž‹›‘”Ǥ
ƒ•’‡”•›‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘†‹º‡”
˜Š‹‡Ž†­ÚœòŽ‡”‹†‡ƒ•‹—
•ƒƒŽƒ‹‡›‘º—Ž—º—•ƒºŽƒ›ƒ„‡œ‡”•‹œ‘”—ƒ›Žƒ„‹”Ž‹–‡†‘Žƒ›•Çœ˜‡—ŽŽƒÇÇ
‘Žƒ›„‹”­Úœò•ƒºŽƒƒ•Ç›Žƒƒ›”ÇŽÇ›‘”Ǥ
›”Ç…ƒǡ›Ú‡–‹…‹Ž‡”‹‡†‹Ž‡”‹‹–ò
‘”‰ƒ‹œƒ•›‘Žƒ”ǐǏ‡”‡œ‹‘Žƒ”ƒ›Ú‡–‡„‹Ž‡•‹‹•ƒºŽƒƒ‹­‹•ƒƒŽǡϐ‹œ‹•‡Ž˜‡
‘„‹Ž—­‘–ƒŽƒ”Ç–‡„‹”›Ú‡–‹’Žƒ–ˆ‘”—†ƒ„ƒ”ǐ†Ç”ƒ•Ç‹­‹›Ú‡–‡„‹Ž‹”Ž‹
•ƒºŽÇ›‘”Ǥ
KSV Hangi Sistemlerde
Kullanılabilir
Kaspersky Security for
Virtualization’ın Avantajları
ƒ•’‡”•›‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘ǯǐ­ƒŽÇ珃•Ç‹­‹™ƒ”‡˜Š‹‡Ž††’‘‹–‰‡”‡Ž‹†‹”Ǥ
ƒ•’‡”•›‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘™ƒ”‡
Š›’‡”˜‹•‘”ȀͶǤͳ˜‡ͷǤͲ˜‡›ƒ˜’Š‡”‡
ͷȋ†ƒŠ‹ŽȌ—›—Ž—†—”Ǥ˜Š‹‡Ž††’‘‹–
‡…—”‹–›‡–‹„‹”Ž‹•ƒ•‰‡”‡Ž‹†‹”Ǥ›”Ç…ƒ
ƒçƒºÇ†ƒ‹‹†‘™•‹çŽ‡–‹•‹•–‡Ž‡”‹›Ž‡­ƒŽÇ烐•ƒƒŽƒ‹‡Ž‡”‹­‹ƒ”ƒ…Ç•Çœ‘”—ƒ•ƒºŽÇ›‘”ǣ‹†‘™•‹•–ƒǡ‹†‘™•͹ǡ‹†‘™•ǡ
‹†‘™•ʹͲͲ͵‡”˜‡”ǡ‹†‘™•ʹͲͲͺ‡”˜‡”ǡ
‹†‘™•ʹͲͲͺʹ‡”˜‡”Ǥ
ò„—•‹•–‡Ž‡”‡‡‘Žƒ”ƒ˜’Š‡”‡ǣͷǤͲ
ȋ™ƒ”‡†ƒŠ‹ŽȌǡ˜‡–‡”‡”˜‡”ǣͷǤͲǡ
˜Š‹‡Ž†’’ͳǤͲǡ˜Š‹‡Ž††‰‡ͳǤͲ˜‡™ƒ”‡
‹‡™ͶǤͷǡƒ•’‡”•›‡…—”‹–›‹”–—ƒŽ‹œƒ–‹‘ȋΪ
™ƒ”‡˜Š‹‡Ž††’‘‹–Ȍ‹Ž‡—›—Ž—†—”Ǥ
ƒ•’‡”•›‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘ǡ™ƒ”‡
˜‘–‹‘ǯdžƒ†‡•–‡Ž‹›‘”Ǥƒ•’‡”•›‡…—”‹–›
ˆ‘”‹”–—ƒŽ‹œƒ–‹‘ǡ˜‘–‹‘‹Ž‡„ò–òŽ‡ç–‹”‹Ž‡”‡ǡ–òƒƒƒ‹‡Ž‡”‡ƒ•’‡”•›
‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘ǯǐ†ƒºÇ–ÇŽÇç
‘Žƒ•Çƒ›†Ç›Žƒǡ‘”—ƒ†—”——˜‡‰ò˜‡Ž‹
‹Ž‡Ž‡”‹‹ǡ‹ç›òò„‹”ƒƒƒ‹‡†‡†‹º‡”‹‡
ƒ–ƒ”ÇŽ†ÇºÇ†ƒ„‹Ž‡ǡ•ƒƒŽƒ‹‡›‹•‘”—•—œ
„‹­‹†‡‹œŽ‡‡•‹‹•ƒºŽÇ›‘”Ǥ——›ƒÇ•Ç”ƒ
ƒ•’‡”•›‡…—”‹–›ˆ‘”‹”–—ƒŽ‹œƒ–‹‘ǡ™ƒ”‡
˜‡–‡”ǯdžƒ†‡•–‡Ž‹›‘”Ǥ˜’Š‡”‡’Žƒ–ˆ‘”—˜‡
˜‡–‡”ǯǍ—ŽŽƒƒç‹”‡–Ž‡”‹­‹ƒ•’‡”•›ƒ„
­ÚœòŽ‡”‹ǡƒƒƒ‹‡Ž‡”ǡò‡Ž‡”˜‡ƒ›ƒ
Šƒ˜—œŽƒ”džƒŠ‹Žǡ„‹Ž‹ç‹ƒ›ƒŽƒ”ǐǐŠ‡
ƒ–Ǎ•ƒŽŠ‡†‡ϐ‹œ‹•‡Ž›ƒ’Ǖǐǐ‰Ú”òò”Žòºòò•ƒºŽÇ›‘”Ǥ—­Úœòǡ‰ò˜‡Ž‹º‹
‡‹’Ž‡”‹‡Ú–òƒƒ­ŽÇ›ƒœÇŽÇƒ”çǖljò˜‡Ž‹
‹çŽ‡Ž‡”‹‹‡–‹Ž‹ç‡‹Ž†‡›Ú‡–‡‹­‹
‰Ú”òò”Žò•ƒºŽƒ†ÇºÇǡ‰ò˜‡Ž‹†‡‡–­‹Ž‡”‹‹
ƒ–Ǎ•ƒŽ„‹”„‹Ž‹ç‹›ƒ’Ǖǐƒ†ƒ›ƒŽÇ‰ò˜‡Ž‹º‹
‘Žƒ›…ƒƒŽƒ›Ç’†‡‡–Ž‡‡•‹‡‘Žƒƒ˜‡”†‹º‹ǡ
„‹”•‘”—­Çƒ”•ƒ‰ò˜‡Ž‹‡‹’Ž‡”‹‹ƒ†Ž‹
–ƒÇŽƒƒ˜‡‹›‹Ž‡ç–‹”‡›‹ŠÇœŽƒ‰‡”­‡Ž‡ç–‹”‡•‹‡‹ƒ˜‡”†‹º‹ƒŽƒÇƒ‰‡Ž‹›‘”Ǥ
ƒ•’‡”•›ǯ‹„‹”Ž‡ç–‹”‹Ž‹ç›Ú‡–‹Úœ‡ŽŽ‹Ž‡”‹˜‡Ú–òƒƒ­ŽÇ›ƒœÇŽÇƒ”çǖǏ‘–‘”—ǡ
”ƒ‹’Ž‡”‹‡‰Ú”‡‡ˆƒœŽƒˆƒ”ŽÇŽÇ›ƒ”ƒ–ƒ
–ƒ”ƒˆÇ˜‡”‡ƒ„‡–ƒ˜ƒ–ƒŒÇ‘Žƒ”ƒ‰Ú”òŽ‡„‹Ž‹”Ǥ
ƒ•’‡”•›ƒ„ǯ‹­Úœòò›Ú‡–‹…‹Ž‡”‹•ƒƒŽǡ
ϐ‹œ‹•‡Ž˜‡‘„‹Ž—­‘–ƒŽƒ”ǐ‰ò˜‡Ž‹º‹‹
–‡„‹”„‹”Ž‡ç–‹”‹Ž‹ç›Ú‡–‹‘•‘Ž—†ƒǡ
ƒ•’‡”•›‡…—”‹–›‡–‡”ǯ†ƒ›Ú‡–‡„‹Ž‡•‹‹•ƒºŽÇ›‘”Ǥ
ƒ•’‡”•›ƒ„•ƒƒŽŽƒç–Ç”ƒ’”‘Œ‡Ž‡”‹‹›òŽ‡‡ç‹”‡–Ž‡”‹•ƒƒŽ˜‡ϐ‹œ‹•‡Ž‘”–ƒŽƒ”ǐ
„‹”ƒ”ÇçǏǐƒ•ƒŠ‹’‘Žƒ…ƒºÇÇ˜‡‰ò˜‡Ž‹º‹
’”‘ˆ‡•›‘‡ŽŽ‡”‹‹•ƒƒŽ˜‡ϐ‹œ‹•‡Ž„‹Ž‹ç‹
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‰‡”‹‰‡–‹”‹Ž†‹Ž‡”‹ƒ†ƒ‘”——›‘”Žƒ”Ǥ
haziran’12
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advertorial
•ŽÇ†ƒǡ„ƒœÇ—ŽŽƒÇ…ÇŽƒ”™ƒ”‡‹ç‘”–ƒºÇ
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Ankara merkezli 4S Bilgi Teknolojileri, uzun yıllardır kamu ile sürdürdüğü
çalışmalarının yanısıra, İstanbul operasyonunu güçlendirmeye ve tam
anlamıyla IT danışmanı rolünü üstlenmeye karar verdi
—”—Žƒ”†ƒ‹ç˜‡”‹Ž‹Ž‹º‹‹ƒ”–Ç”ƒ
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40
haziran’12
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‹­‹†‡Ǥ†òœ‡‹­‡”‹•‹†‡ƒ•ÇŽŠƒ”‡‡–‡†‹Ž‡…‡º‹‹„—•ò”‡†‡Úº”‡†‹Ǥƒ—†ƒ‹„‹Ž‰‹Ǧ‹çŽ‡†‡’ƒ”–ƒŽƒ”ǐǐƒ†”‘’”‘„Ž‡‹
˜ƒ”˜‡ƒ—‡†‹•‹‹­‹ò”‡––‹º‹‹ç›ƒ’Ǖǐƒ
†ƒ­‘ò†ƒŠ‹Ž‘ŽƒÇ›‘”Ǥ.òò„—Žƒ”…‹††‹›ƒ–ǔǏŽƒ”ǤƒŠƒƒŽ‹–‡Ž‹‹•ƒǡ†ƒŠƒˆƒœŽƒ
ƒ”ƒç–Ç”ƒǡ†ƒŠƒˆƒœŽƒ›ƒ–ǔǏ›ƒ’ƒÇœ
‰‡”‡‡‘–ƒŽƒ”˜ƒ”Ǥ—ƒŽ‹›‡–Ž‡”‹†‡Š‡”
狔‡–‹­‘”‡ƒ„‡–­‹„‹”•‡–Ú”ò‹­‡”‹•‹†‡–ƒçǛƒ„‹Ž‡•‹òò†‡º‹ŽǤ•ŽÇ†ƒ„‹œ
†‡„—ƒŽ‹›‡–Ž‡”‹‹œ‹ƒ”çǎǺǐǃŽƒÇ›‘”—œǤƒ„ƒœÇ燛Ž‡”‹†‡ƒ—›ƒ”ƒ”ǐƒ
›ƒ’ƒ†òçò…‡•‹†‡›‹œǤ†ƒ†‘Žƒ›Ç†ƒ
„—›ƒ–ǔǏŽƒ”Ǐǜdž‡˜ƒ‡––‹”‹›‘”—œǤƒ
‹çœ‡ƒ•ÇÇ•Çƒ‰‡Ž†‹º‹‹œœƒƒ„—›‘Ž†ƒ
†ƒŠƒƒ–‡†‹Ž‡…‡­‘›‘Ž˜ƒ”ǡ­‘›ƒ–ǔǏ
›ƒ’ÇŽƒ•Ç‰‡”‡‹›‘”˜‡„——•‘—­Žƒ”ǐÇ
†ƒ­‘†ƒŠƒ•‘”ƒƒŽƒ…ƒ•ÇÇœǤƒç—ƒ†ƒ
„—ˆƒ”Ç†ƒŽÇºÇ›ƒ”ƒ–ƒŽƒœÇǤ‹œ‹†‡”†‹‹œǡ„‹”ƒ˜”ƒ‘–—”–ƒ„‹Ž‡ǤY”‡º‹ǡ
ƒ—›ƒ‰‡–‹”‡Ž‹ǡƒ—„——ˆƒ”Çƒ˜ƒ”•ÇǤ.Ǎƒ’”‘Œ‡Ž‡”†‡‡Ž„‡––‡‹•‡–Ú”ò
„ò›ò‡•‹›Ž‡„‡”ƒ„‡”„‹œ†‡ˆƒ›†ƒŽƒÇ›‘”
‘Žƒ…ƒºÇœǤ•ŽÇ†ƒ„‹Ž‹ç‹•‡–Ú”òò„ò›ò‡•‹›Ž‡‹Ž‰‹Ž‹„‡Ž‡–‹‹œ„—Ǥ‡”‡•‡†‹•‹‡„‹”‘—•‡­•‹˜‡„—„‹Ž‹­Ž‡†‹”‡›‹
›ƒ’•ÇǤ‹œ‹çœ‡ƒ•Ç‘—•—†ƒ›ƒ’Ç›‘”—œǤ
ƒçƒ„‹”ϐ‹”ƒ˜‡”‹‰ò˜‡Ž‹º‹‘—•—†ƒ
„——›ƒ’ƒ„‹Ž‹”Ǥƒçƒ„‹”ϐ‹”ƒƒƒŽ‹–‹
‘—•—†ƒ„——›ƒ’ƒ„‹Ž‹”Ǥƒ›‡–‡”‹„—
ƒ˜”ƒŽƒ”‹•ƒŽƒ”ƒǡƒ—›ƒ–ƒÇ–ÇŽ•ÇǤ
‹”ƒœ†ƒG•–ƒ„—Ž
­ƒŽÇ珃Žƒ”ǐǜ†ƒ„ƒŠ•‡†‡”
‹•‹‹œǫ
Ͷ‹Ž‰‹‡‘Ž‘Œ‹Ž‡”‹‘Žƒ”ƒ‹ç•ò”‡Ž‹Ž‹º‹˜‡
‹çœ‡ƒ•Çƒ˜”ƒŽƒ”ǐǐ›ƒÇ†ƒ‹ç–‡‘Ž‘Œ‹Ž‡”‹›Ú‡–‹‹‘—•—†ƒ†ƒ­ƒŽÇçǛ‘”—œǤ
G疇‘Ž‘Œ‹Ž‡”‹›Ú‡–‹‹ǡ„—‰ò‡ƒ†ƒ”
†ƒŠƒ­‘G•–ƒ„—Žǯ†ƒǡ›ƒ’–ǺǏǜ„‹”„‹Ž‰‹
„‹”‹‹‹›†‹ǤG疇‘Ž‘Œ‹Ž‡”‹›Ú‡–‹‹›Ž‡„‹”
’”‘Œ‡‹ƒ•ÇŽ›Ú‡–‹Ž‡•‹ǡ’”‘Œ‡›Ú‡–‹Ž‹”‡’‡”ˆ‘”ƒ•Çƒ•ÇŽ›Ú‡–‹Ž‡…‡º‹ǡ
狔‡–‹‹œ†‡˜‡˜‡›ƒ—”———œ†ƒ„ƒçŽƒ––Ǻǐǜ‘’‡”ƒ•›‘Žƒ”Ç„‹”’”‘Œ‡ƒ–ǺǛŽƒ
‡Ž‡ƒŽÇ’„—Žƒ”ǐ„ƒçƒ”Ç›ƒ—Žƒçƒ•Ç‹­‹‡
‰‹„‹‡–‘†‘Ž‘Œ‹Ž‡”‹‹œŽ‡‡•‹‰‡”‡–‹º‹›Ž‡
‹Ž‰‹Ž‹­ƒŽÇ珃Žƒ”Ç›ò”ò–ò›‘”—œǤ—‘—›Žƒ
‹Ž‰‹Ž‹­ƒŽÇ珃Žƒ”Çœƒ–‡ʹͲͲʹ›ÇŽÇ†ƒ„‡”‹
G•–ƒ„—Žǯ†ƒ›ƒ’ƒ–ƒ›†ÇǤf‹†‹G•–ƒ„—Ž
‘”‰ƒ‹œƒ•›‘——œ†ƒ„‹”–ƒÇ†‡º‹ç‹Ž‹Ž‡”‘Ž†—Ǥƒ”ŽÇ„‹””‘–ƒ›ƒ†‘º”—­‡–‹Ǥ—
†‹•‹’Ž‹‹ƒ”ƒǯ†ƒƒ—›ƒ‰‡–‹”‡Ž‡‹Ž‰‹Ž‹
„‹”˜‹œ›‘•ƒŠ‹„‹‘Ž†—Ǥ.òò‹ç•ò”‡Ž‹Ž‹º‹‹•ƒºŽƒƒÇœ‹­‹ƒ•ŽÇ†ƒ‘‹ç•ò”‡Ž‹Ž‹º‹†‡—ŽŽƒ†ÇºÇÇœ•ò”‡­Ž‡”‹›Ú‡–‡„‹Ž‹›‘”
˜‡›ƒ„—›Ú‡––‹º‹‹œ•ò”‡­Ž‡”†‡‡Ž†‡‡––‹º‹‹œ˜‡”‹Ž‡”Ž‡„‹”‹çœ‡ƒ•Ç›ƒ”ƒ–ƒ”ƒǡ„‹”
•‘”ƒ‹ƒ†ÇÇÇœÇ’ŽƒŽÇ›‘”‘ŽƒÇœŽƒœÇǤ
ƒ‹‹­‹­‡‰‹”‡„‹”‹ƒ”‹‹œ˜ƒ”Ǥ
‘”–ˆÚ›’”‘Œ‡›Ú‡–‹‹‘—•—†ƒ—Ž—•Žƒ”ƒ”ƒ•Ç„ƒçƒ”Ç›ƒ•ƒŠ‹„‹œǤ”–ƒ†‘º—˜‡
˜”—’ƒǯ†ƒ­‘Ú‡Ž‹”‡ˆ‡”ƒ•Žƒ”Ǐǜ˜ƒ”Ǥ
ƒƒŽ‡•‡ˆò”‹›‡ǯ†‡‹›ƒœÇŽÇ’”‘Œ‡Ž‡”‹‹
›òœ†‡ͷͲǯ•‹­Ú’‡‰‹†‹›‘”Ǥ—Žƒ”„‘烉‹†‡
‡‡Ž‡”ǡ„‘烉‹†‡›ƒ–ǔǏŽƒ”Ǥ—”ƒ†ƒ–‡•–
›Ú–‡Ž‡”‹›Ž‡‘’”‘Œ‡†‡‹ƒ­ÇŽƒ”Çǡ›ƒŽÇçŽÇŽƒ”Çǡ’‡”ˆ‘”ƒ•Žƒ”Çڎ­‡„‹Ž‡ƒ„‹Ž‹›‡–‹‡
•ƒŠ‹„‹œǤò–‡•–‹ǡ’‡”ˆ‘”ƒ•–‡•–‹ǡˆ‘•‹›‘‡Ž–‡•–‹‰‹„‹„‹”–ƒÇ–‡•–Ž‡”Ž‡†ƒŠƒò”ò
Šƒ›ƒ–ƒ­Çƒ†ƒ‡‰‹„‹•‘”—Žƒ”›ƒçƒƒ„‹Ž‡…‡º‹‹–‡•’‹–‡†‡„‹Ž‡‹ƒÇÇœ˜ƒ”ǤƒƒŽ
—ŽŽƒÇ…ÇŽƒ”‘Ž—ç–—”ƒ„‹Ž‹›‘”—œǤ
‘‘Žƒ”ƒ•‡–Ú”òò‰‡Ž‹ç‹‹
‹­‹‡Ž‡”•Ú›Ž‡‡‹•–‡”•‹‹œǫ
•‡–Ú”ò†‡‰‡”­‡–‡‘Žƒ•ÇÇ‹•–‡†‹º‹
‘—ç—ǣ”–Ǎ•‡–Ú”ò‡†‹•‹‹ˆƒ”ŽÇ
„‹”›‡”‡‰‡–‹”•‹Ǥ‡†ƒ”‹­‹Ž‹–‡­Ç•Çǡ
„‡›ƒœ‡ç›ƒ•ƒ–Ç›‘”—œǤ‡”ϐ‹”ƒƒ†Çƒ
‰‡”­‡–‡„‹”燛Ž‡”›ƒ’•ÇǤ‹œ„——›ƒ’ƒÇ‰ƒ›”‡–‹‹­‹†‡›‹œǤ.‘‹›‹›ƒ’–ǺǏǜÇ
‹††‹ƒ‡–‡•‡„‹Ž‡†ƒŠƒˆƒ”ŽÇ„‹”›‡”†‡
‘Ž†—º——œ—†òçòò›‘”—Ǥ
haziran’12
41
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İstek ve şikayet iletmek amacıyla 1960’larda ABD’de ortaya
çıkan çağrı merkezleri, bugün tüm dünyada var olan dev bir
sektör haline geldi. Şimdi ise yeni nesil çağrı merkezi anlayışı
sektöre hakim olmaya başladı
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‡º‹ç‡’ƒœƒ”†‹ƒ‹Ž‡”‹˜‡ƒ”–ƒ
”‡ƒ„‡–ǡDzgünümüz tüketicisinidz
‡‘‘‹‹‡Ú‡Ž‹—•—”—
ŠƒŽ‹‡‰‡–‹”†‹Ǥ
òòòœ–ò‡–‹…‹•‹‹Ž‰‹Ž‡†‹º‹ò”òŽ‡”Ž‡‹Ž‰‹Ž‹„‹Ž‰‹›‡‡ŠÇœŽÇ˜‡‘Žƒ›
燍‹Ž†‡—Žƒçƒ‹•–‹›‘”Ǥƒ–ǐƒŽƒƒ”ƒ”ǐÇ
˜‡”‹”‡ϐ‹›ƒ–‡–‹‡–‹†Ççǐ†ƒǡŠ‹œ‡–ƒŽ‹–‡•‹ǡ
ƒ”ƒ‹ƒŒÇǡ•‡”˜‹•ƒºÇÇ›ƒ›‰ÇŽÇºÇ˜‡•ƒ–Çç
•‘”ƒ•ÇŠ‹œ‡–‰‹„‹ˆƒ”ŽÇ†‡º‹ç‡Ž‡”‹†‹ƒ–‡ƒŽÇ›‘”Ǥò‡–‡–‡‘Ž†—º—ò”òŽ‡‹Ž‰‹Ž‹
†ƒŠƒ‹›‹‘Ž†—º——†òçò†òºò„‹”ƒŽ–‡”ƒ–‹ˆ
‘”–ƒ›ƒ­Ç–Ǻǐ†ƒ–ò‡–‹ƒŽÇ獃ŽÇŽƒ”ǐÇ
42
haziran’12
ŠÇœŽƒ†‡º‹ç–‹”‡”‡›‡‹ƒŽ–‡”ƒ–‹ˆ‡›Ú‡Ž‹›‘”Ǥ
‡­‡ƒŽ–‡”ƒ–‹ϐŽ‡”‹Š‡”‰‡­‡‰òƒ”–ƒ˜‡
—…—œŽƒ›ƒǡ•ƒ–ǐƒŽƒ…ƒºÇò”ò˜‡Š‹œ‡–Ž‡”‹
­‘„‘›—–Ž—‘Žƒ”ƒƒ”çǎƒç–Ç”ƒ–ò‡–‹…‹Ž‡”‹
‡Ž†‡–—–ƒǡ›Ú‡–‡˜‡•ƒ†Çò疇”‹Ž‡”
ŠƒŽ‹‡‰‡–‹”‡ǡ‰‡­‹ç‡‰Ú”‡†ƒŠƒ›‘º—
˜‡’”‘ˆ‡•›‘‡Ž„‹”’‡”ˆ‘”ƒ•Ç‰‡”‡–‹”‹›‘”ǤG疇­ƒº”Ǐ‡”‡œŽ‡”‹„—’‡”ˆ‘”ƒ•Ç
–—–ƒ”ŽÇǡ•ò”‡Ž‹˜‡‡‘‘‹„‹”燍‹Ž†‡
•‡”‰‹Ž‡›‡„‹Ž‡‹­‹—”—Ž—犋œ‡–
„‹”‹Ž‡”‹‘Žƒ”ƒƒ”çǏǜƒ­ÇÇ›‘”Ǥ
GŽ‘Žƒ”ƒͳͻ͸ͲǯŽƒ”ǐ•‘Žƒ”ǐ†ƒ‹•–‡˜‡
狍ƒ›‡–‹Ž‡–‡ƒ”ƒ…Ç‘Žƒ”ƒǯ†‡‘”–ƒ›ƒ
­Çƒ­ƒº”Ǐ‡”‡œŽ‡”‹ǡƒ”ƒ†ƒ‰‡­‡‘…ƒ
›ÇŽÇƒ”†Ç†ƒ„—‰òƒ”–Ǎ‹ç†ò›ƒ•ÇÇ
‘Žƒœ•ƒ‘ŽƒœŽƒ”ǃ”ƒ•Çƒ‰‹”‡”‡†‡˜„‹”
•‡–Ú”ŠƒŽ‹‡‰‡Ž†‹Ǥ—”—•ƒŽ›ƒ’ÇŽƒ”ǐ
ò疇”‹Ž‡”‹›Ž‡‹Ž‹ç‹Ž‡”‹†‡‡Ú‡Ž‹
’‡…‡”‡Ž‡”†‡„‹”‹‹ƒ­ƒ­ƒº”Ǐ‡”‡œŽ‡”‹ǡ
ò疇”‹Ž‡”Ž‡–‡ƒ•‡–‡ǡ‘Žƒ”ÇŠ‹••‡–‡
˜‡ò疇”‹‡—‹›‡–‹•ƒºŽƒƒ‹­‹‡
‹†‡ƒŽ’Žƒ–ˆ‘”—•—ƒŽƒ”ǐǐ›ƒÇ•Ç”ƒǡ
„—‰ò—”—•ƒŽò疇”‹Ž‡”‹‹ƒ”ƒŽƒ”Ç
‹­‹”‹–‹„‹””‘Žò•–Ž‡‹›‘”Ǥ
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çağrılarına cevap verecek”
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Müşteri İlişkilerinde Yaratılan
Katma Değer
Ǖƒ…ƒò疇”‹‹–‡Ž‡ˆ‘ǡ‡’‘•–ƒǡ™‡„ǡ
ˆƒ•ǡ•‡•Ž‹›ƒÇ–•‹•–‡‹˜‡„‡œ‡”‹›Ú–‡Ž‡”Ž‡›ƒ’–Ǻǭƒº”Ǖǐǐ„‹”‡”‡œ
–ƒ”ƒˆÇ†ƒ‡Ž‡ƒŽÇƒ•Ç‘Žƒ”ƒ–ƒÇŽƒ›ƒ„‹Ž‡…‡º‹‹œ­ƒº”Ǐ‡”‡œŽ‡”‹ǡ狔‡–‹
ƒ›ƒŽƒ”ǐǐ˜‡ˆƒ”ŽÇ‹Ž‡–‹ç‹ƒƒŽŽƒ”ǐǐǡò疇”‹›‡˜‡ç‹”‡–‡†‡º‡”›ƒ”ƒ–ƒ
ƒƒ…Ç‹Ž‡‡–‹Ž‹„‹”燍‹Ž†‡‡–‡‰”‡‡†‹Ž†‹º‹ǡ
‹•ƒŽƒ”†ƒǡ•ò”‡­Ž‡”†‡ǡ–‡‘Ž‘Œ‹Ž‡”†‡
˜‡•–”ƒ–‡Œ‹Ž‡”†‡‘Ž—烐‘‘”†‹‡Ž‹„‹”
•‹•–‡ƒ›Çœƒƒ†ƒǤ
.ƒº”Ǐ‡”‡œŽ‡”‹ǡ‹•–‹Š†ƒ›ƒ”ƒ–ƒÇ
›ƒÇ•Ç”ƒǡò”ò˜‡Š‹œ‡–Ž‡”‹ǡ†‡•–‡˜‡
†‹º‡”•‡”˜‹•Ž‡”‹‹–ò‡–‹…‹Ž‡”‡—Žƒçƒ•Ç†ƒÚ‡Ž‹”‘Ž‘›—›‘”Ǥ”‰ƒ‹œƒ•›‘‹Ž‡
ò疇”‹Ž‡”ƒ”ƒ•Ç†ƒÚ’”ò‰Ú”‡˜‹†‡‰Ú”‡
­ƒº”Ǐ‡”‡œŽ‡”‹ǡò疇”‹‡—‹›‡–‹‹
˜‡•ƒ†ƒƒ–‹‹ƒ”–ƒ•Çƒ‡–‹†‡„—Ž——›‘”Ǥ.ƒº”Ǐ‡”‡œŽ‡”‹•ƒ›‡•‹†‡‹Ž‡–‹ç‹ǡ
‘–”‘ŽŽò˜‡ƒŽ‹–‡Ž‹„‹”„‹­‹†‡•ƒºŽƒÇ›‘”
˜‡—”—˜‡—”——ò疇”‹Ž‡”‹ƒ”ƒ•Ç†ƒ
†òœ‡Ž‹˜‡•ò”‡Ž‹˜‡”‹ƒÇçǐƒ‘Žƒƒ–ƒÇÇ瑎—›‘”ǤڛŽ‡…‡’ƒœƒ”ŽƒƒˆƒƒŽ‹›‡–Ž‡-
”‹‹‡–‹Ž‡ç‡•‹‡†‡‹ƒ–ƒÇÇ›‘”Ǥ
.ƒº”Ǐ‡”‡œŽ‡”‹ƒŽ‹›‡–Ž‡”‡†‡‘Ž—Ž—
›Ú†‡‡–‹‡†‹›‘”˜‡˜‡”‹Ž‹Ž‹•ƒºŽÇ›‘”Ǥ‡Žˆ
•‡”˜‹•Š‹œ‡–Ž‡”‹—ŽŽƒÇŽƒ•Çƒ†‡•–‡
‘Žƒ­ƒº”Ǐ‡”‡œŽ‡”‹ǡ‰‡Ž‹”›ƒ”ƒ–ƒ‹­‹
—ŽŽƒÇŽÇ”‡ǡ‰‡Ž‹”ƒ”–Ççǐƒ†ƒ‡–‹‡†‹›‘”Ǥ
.ƒº”Ǐ‡”‡œŽ‡”‹ƒ›”Ç…ƒǡò”ò˜‡Š‹œ‡–
‹›‹Ž‡ç–‹”‡Ž‡”‹‹­‹‰‡”‹„‡•Ž‡‡•ƒºŽƒ”‡ǡ
狔‡–‹ƒŒÇƒ†ƒ‘Ž—Ž—ƒ–Ç†ƒ„—Ž——›‘”Ǥ
1960’lardan Günümüze Çağrı
Merkezleri
.ƒº”Ǐ‡”‡œŽ‡”‹‹Ž‘Žƒ”ƒͳͻ͸ͲǯŽƒ”ǐ•‘Žƒ”ǐ†ƒ‹•–‡˜‡ç‹ƒ›‡–‹Ž‡–‡ƒ”ƒ…Ç‘Žƒ”ƒ
‘”–ƒ›ƒ­Ç–ÇǤǯ†‡Dzücretsiz hatlardz„‹”­‘ç‹”‡––ƒ”ƒˆÇ†ƒ†‡˜”‡›‡ƒŽÇƒ”ƒǡ„‹”
Š‹œ‡–•–ƒ–ò•ò‘Žƒ”ƒ•——Ž†—Ǥͳͻ͹ͲǯŽ‡”‹
„ƒçǐ†ƒ‘–‹‡–ƒŽƒ˜ƒ›‘ŽŽƒ”Ç‹ŽACDǯ›‹
ȋ—–‘ƒ–‹…ƒŽŽ‹•–”‹„—–‘”Ȃ–‘ƒ–‹
.ƒº”ǃºÇ–Ǐ…Ç•ÇȌ—ŽŽƒ†ÇǤò疇”‹Ž‡”‹Ž‡
–‡ƒ•‡–‡ǡ‘Žƒ”ÇŠ‹••‡–‡˜‡ò疇”‹‡—‹›‡–‹•ƒºŽƒƒ‹­‹‡‹†‡ƒŽ
’Žƒ–ˆ‘”—•—ƒ­ƒº”Ǐ‡”‡œŽ‡”‹„—‰ò
—”—•ƒŽò疇”‹Ž‡”‹‹ƒ”ƒŽƒ”Ç‹­‹
”‹–‹„‹””‘Žò•–Ž‡‹›‘”Ǥ.ƒº”Ǐ‡”‡œŽ‡”‹‹Ž
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—ŽŽƒÇŽƒ›ƒ„ƒçŽƒ†ÇºÇ›ÇŽŽƒ”†ƒò疇”‹Ž‡”Ž‡„‹”–‡ƒ•‘–ƒ•Ç›ƒ”ƒ–ƒ”ƒ”‡ƒ„‡––‡
„—–‡‘Ž‘Œ‹›‹—ŽŽƒƒç‹”‡–Ž‡”‹Ú‡
­Çƒ•Çƒ‡†‡‘Ž—›‘”†—Ǥ—‰ò‹•‡­ƒº”Ç
‡”‡œŽ‡”‹„ò›ò˜‡—Ž—•Žƒ”ƒ”ƒ•Ç„‹”•‡–Ú”
ŠƒŽ‹‡‰‡Ž‡”‡ǡ狔‡–Ž‡”‹‘Žƒœ•ƒ‘ŽƒœŽƒ”ǃ”ƒ•Ç†ƒ›‡”ƒŽƒ›ƒ„ƒçŽƒ†ÇǤ
‹”ƒ­ƒ”ƒç–Ç”ƒ†ƒÚ”‡˜‡”‡‰‡”‡‹”•‡ǡ‡”‹ƒƒ”˜ƒ”†—•‹‡••…Š‘‘Ž
˜‡—”†—‡o‹˜‡”•‹–‡•‹ǯ‹ƒ”ƒç–Ç”ƒ•Çƒ
‰Ú”‡ǡ‡”‹ƒǯ†ƒ‹–ò‡–‹…‹Ž‡”‹›òœ†‡ͻʹǯ•‹
ƒˆƒŽƒ”ǐ†ƒ‹ç‹”‡–‹ƒŒŽƒ”ǐǑ狔‡–‹
­ƒº”Ǐ‡”‡œŽ‡”‹‹Ž‡›ƒçƒ†ÇŽƒ”dž‡‡›‹Ž‡”‡‰Ú”‡„‡Ž‹”Ž‹›‘”Ǥò疇”‹„ƒºÇŽÇŽÇºÇ†ƒ‹
›òœ†‡ͷǯŽ‹„‹”ƒ”–Ççǡƒ”ŽÇŽÇºÇ›òœ†‡ʹͷ‹Ž‡
›òœ†‡ͺͲ‘”ƒÇ†ƒƒ”–Ç”ƒ„‹Ž‹›‘”Ǥ
‹‡ƒ›Çƒ”ƒç–Ç”ƒ›ƒ‰Ú”‡ǡ–ò‡–‹…‹Ž‡”‹
›òœ†‡ͺ͸ǯ•Çò疇”‹–‡•‹Ž…‹•‹‹Ž‡›ƒ’ÇŽƒ
‰Ú”ò珇‡‰ƒ–‹ˆ‹•‡‘ϐ‹”ƒ›Ç—ŽŽƒƒ–ƒ
˜ƒœ‰‡­–‹º‹‹•Ú›Žò›‘”Ǥ—†ƒ—”—Žƒ”ǐ
ƒŒƒ†ƒ•Ç†ƒò疇”‹‹Ž‹ç‹Ž‡”‹›Ú‡–‹‹†‡
­‘”‹–‹„‹”˜‡”‹‘Žƒ”ƒƒ”çǏǜƒ­ÇÇ›‘”Ǥ
ò›ƒ†ƒ”‡ƒ„‡–‰‹––‹­‡ò”‡•‡ŽŽ‡ç‹›‘”˜‡ò”‡•‡ŽŽ‡ç‡„—‘”–ƒ†ƒ”‡ƒ„‡–
‘ç—ŽŽƒ”džƒ‰‹––‹­‡•‡”–Ž‡ç‹›‘”Ǥ—•‡”–
haziran’12
43
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önemli rol üstlenmekteler”
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˜‡ƒ›‰ƒ‡‘‘‹œ‡‹†‡ç‹”‡–Ž‡”‹
ƒ›ƒ–ƒƒŽƒ•Ç‹­‹ò疇”‹›‹–ƒÇƒ˜‡
•‡­‡ǡò疇”‹‹Š–‹›ƒ­Žƒ”ǐǘ‡„‡Ž‡–‹Ž‡”‹‹ƒŽƒƒǡò疇”‹›‹Š‹••‡–‡˜‡‰‡”‹
„‡•Ž‡‡ƒŽƒ„‹Ž‡ǡò疇”‹‹•ƒ†ƒƒ–‹‹
˜‡ƒ”ŽÇŽÇºÇÇ‘”—›ƒ„‹Ž‡ǡò疇”‹ǡ狔‡–
˜‡ƒ”ƒ•Çƒ”ƒ•Ç†ƒ†—›‰—•ƒŽ„‹”„ƒº—”ƒ„‹Ž‡­‘Ú‡Ž‹Ǥ
—‰òò疇”‹‘†ƒŽÇŽÇ–ƒ˜‡‹Ž‡–‹ç‹†‡
„ƒŠ•‡––‹º‹‹œ†‡ƒ•ŽÇ†ƒ•–”ƒ–‡Œ‹ǡ‹•ƒ
ƒ›ƒºÇ˜‡–‡‘Ž‘Œ‹›‹‘’–‹—†ƒŠƒ”ƒŽƒ›ƒ”ƒ›—ƒ”džƒ‹•ò”‡­Ž‡”‹„ƒçƒ”Ç›Žƒ
›Ú‡–‡–‡„ƒŠ•‡†‹›‘”—œǤ
ƒçƒ”ǐǐ•Ç””Ç‹•‡ǡ›‡‹‡‘•‹•–‡†‡
ò疇”‹‹Ž‹ç‹Ž‡”‹‹›Ú‡–‡›‡­ƒŽÇ珃–ƒ
ڐ…‡ǡò疇”‹Ž‡”‹ƒ”ƒŽƒ”˜‡†‘Žƒ›Ç•Ç›Žƒ
„‹œŽ‡”‹Ž‡ƒ•ÇŽ„‹”‡–‹Ž‡ç‹‹­‹†‡›ƒçƒ†ÇºÇÇƒŽƒ›ƒ„‹Ž‡–‡‰‡­‹›‘”Ǥò疇”‹Ž‡”ǡ
Š‡”‡–‹Ž‡ç‹•Ç”ƒ•Ç†ƒǡ—”——„‡Ž‡†‹º‹
˜‡›ƒ„‡Ž‡‡†‹º‹ƒŽ‰ÇŽƒ”‘”–ƒ›ƒ­Çƒ”ƒ„‹”
†‡‡›‹›ƒçǛ‘”Ǥ—†‡‡›‹„‹”†‡ˆƒŽÇ
„‹”‡–‹Ž‹˜‡›ƒ„‹”œƒƒ†‹Ž‹‹‹­‹†‡
‡Ž†‡‡†‹Ž‡„‹”†‹œ‹†‡‡›‹†‡‘Žƒ„‹Ž‹›‘”Ǥ
‡‡›‹Ž‡”†‡”ƒ•›‘‡Ž˜‡†—›‰—•ƒŽÚº‡Ž‡”
„—Ž——›‘”˜‡†‡‡›‹Ž‡”„‡ç†—›—›—‰‡”‡–‹”‡„‹Ž‹›‘”Ǥ
òòòœ”‡ƒ„‡–‘ç—ŽŽƒ”Ç
­‡”­‡˜‡•‹†‡ç‹”‡–Ž‡”ǡ•ò”‡Ž‹‰‡Ž‹ç‹‹
•ƒºŽƒƒ‹­‹ò疇”‹›‡›ƒçƒ–ÇŽƒ‰‡”­‡
†‡‡›‹‹ƒƒŽ‹œ‡–‡†—”——†ƒƒŽÇ›‘”Ǥ
‡‡ŽŠƒ–Žƒ”Ç›Žƒò­ƒçƒƒ†ƒÚœ‡–Ž‡‡„‹Ž‡…‡„—ƒƒŽ‹œ†‡ò疇”‹†‡‡›‹‹•ò”‡…‹‹
ڐ…‡•‹ǡ•ò”‡­˜‡•ò”‡…‹•‘”ƒ•Çƒ›”ǃ›”Ç
44
haziran’12
‹…‡Ž‡‹›‘”Ǥ.ƒº”Ǐ‡”‡œŽ‡”‹†‡„—˜‡„—ƒ
„‡œ‡”‹…‡Ž‡‡Ž‡”†‡˜‡ƒƒŽ‹œŽ‡”†‡ç‹”‡–Ž‡”‡­‘„ò›ò‘Žƒ›ŽÇŽƒ”•ƒºŽÇ›‘”Ǥ
Dünyada Çağrı Merkezi Sektörü
ͳͻ͸ͲǯŽƒ”†ƒ‹Ž‘”–ƒ›ƒ­Ç–ǺljòŽ‡”†‡
‰òòòœ‡†‡˜ƒ•ƒ„‘›—–Žƒ”†ƒƒ–Žƒƒ”ƒ
„ò›ò›‡­ƒº”Ǐ‡”‡œ‹•‡–Ú”òƒ”–Ǎ͵ͷͲ
‹Ž›ƒ”†‘Žƒ”ŽÇ„‹”’ƒœƒ”„ò›òŽòºò‡
—ŽƒçÇ熗”—†ƒǤò›ƒ†ƒŠ‡”ͳͲͲ‹Ž‡ͷͲͲ
‹ç‹›‡„‹”­ƒº”Ǐ‡”‡œ‹­ƒŽÇ烐džò燐˜‡
ͳʹͷ„‹†‡ˆƒœŽƒ­ƒº”Ǐ‡”‡œ‹‹ˆƒƒŽ‹›‡––‡‘Ž†—º—’ƒœƒ”†ƒͻ‹Ž›‘†ƒˆƒœŽƒ­ƒº”Ç
ƒ•ƒ•ÇŠ‹œ‡–˜‡”‹›‘”Ǥ„—Žƒ”ǐ›òœ†‡
͵ͺǯ‹‡•ƒŠ‹’˜‡†ò›ƒ­ƒ’ǐ†ƒ’ƒœƒ”ǐŽ‹†‡”‹‘——†ƒ„—Ž——›‘”Ǥǯ†‡•‡–Ú”ǡ
›ƒŽƒçǍ͵Ǥʹ‹Ž›‘ƒ•ƒƒ’ƒ•‹–‡•‹˜‡͵
„‹ͷͲͲ†‘Žƒ”ƒ•ƒ„ƒçǐƒƒ›ŽÇ‰‡Ž‹”Š‡•ƒ„Ç›ŽƒǡͳͲͲ‹Ž›ƒ”†‘Žƒ”ǃ烐„‹”„ò›òŽòº‡
•ƒŠ‹’ǤG‹…‹‡„ò›òƒ•ƒƒ’ƒ•‹–‡•‹ͷͺ͹
„‹ƒ•ƒ‹Ž‡G‰‹Ž–‡”‡ǯ†‡Ǥ—òŽ‡‹†‡
ʹͲ‹Ž›ƒ”†‘Žƒ”ǐòœ‡”‹†‡‰‡Ž‹”•ƒºŽƒ†ÇºÇ
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.ƒº”Ǐ‡”‡œ‹Š‹œ‡–‹†‡„ƒœÇòŽ‡Ž‡”
‘Ž†—­ƒ›ò•‡‹–ƒ”†ƒ‰‡Ž‹”‡Ž†‡‡†‡„‹Ž‹›‘”Žƒ”ǤY”‡º‹.‹˜‡‹†‹•–ƒǯ†ƒƒ•ƒ
„ƒçǐƒ‰‡Ž‹”†òçòƒƒƒ•ƒƒ’ƒ•‹–‡•‹
ˆƒœŽƒǤƒ•ƒ„ƒçǐƒƒ›ŽÇ„‹†‘Žƒ”‰‡Ž‹”
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Š‹œ‡–†‡‡­‘„—òŽ‡†‡›ƒ’ÇŽÇ›‘”Ǥ
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.ƒº”Ǐ‡”‡œŽ‡”‹†‡›ÇŽŽÇ›ƒŽƒçǍͷ
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Türkiye’de Çağrı Merkezleri
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ʹ͸ƒ”ƒ•Ç†ƒ†‡º‹ç‹›‘”Ǥ——›ƒÇ†ƒ
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ڐòòœ†‡‹†Ú‡†‡ƒ——”—Žƒ”ǐǐ
46
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­ƒº”Ǐ‡”‡œŽ‡”‹òœ‡”‹†‡˜ƒ–ƒ†ƒçŽƒ”ƒ
†ƒŠƒ‡–‹Š‹œ‡–˜‡”‡…‡º‹„‹”†Ú‡‹
›ƒçƒƒ•Çڐ‰Ú”òŽò›‘”Ǥ.ƒº”Ǐ‡”‡œ‹•‡–Ú”òò‡ˆƒœŽƒƒ—Š‹œ‡–Ž‡”‹†‡
„ò›ò‡•‹˜‡Úòòœ†‡‹†Ú‡†‡
ƒ—†ƒ‰‡‹çƒ’•ƒŽÇ­ƒº”Ǐ‡”‡œ‹
‹çŽ‡”‹‹‘Žƒ•Ç„‡Ž‡‹›‘”Ǥ
Çağrı Merkezlerinin Rolü
Değişiyor
ƒ•‹–„‹”‹•–‡˜‡›ƒç‹ƒ›‡–‹Ž‡–‡ƒƒ…Ç›Žƒ
‘”–ƒ›ƒ­Çƒ­ƒº”Ǐ‡”‡œŽ‡”‹ǡ„—‰òƒ”ƒ›ƒ
ò疇”‹›‡†‡›‹›‡”‹†‡›•‡Dzanahtar
teslimdz‹ç›ƒ’ƒ‘’‡”ƒ•›‘‡”‡œŽ‡”‹
ŠƒŽ‹‡‰‡Ž†‹Ǥƒ‹­ƒº”Ǐ‡”‡œŽ‡”‹ƒ”–Ǎ
•ƒ†‡…‡–‡Ž‡ˆ‘Žƒ”ƒ…‡˜ƒ’˜‡”‡Ž‡ƒŽÇ›‘”Ǣ–‡Ž‡ˆ‘†ƒ„‹”ƒ†ÇÚ…‡•‹˜‡„‹”ƒ†Ç
•‘”ƒ•Ç†ƒ†ƒ”‘Ž‘›ƒ›ƒǡ–‡Ž‡ˆ‘‡–”ƒˆÇ†ƒ
†Ú‡‹ç­‡„‡”‹‹†‡ƒ’•ƒ›ƒŠ‹œ‡–Ž‡”‹
˜‡”‡‡”‡œŽ‡”ŠƒŽ‹‡‰‡Ž‹›‘”Ǥ
ò›ƒ›ƒ„ƒ–ǺǏǜ†ƒͳͻ͸ͲǯŽÇ›ÇŽŽƒ”†ƒ„ƒçŽƒ›ƒ˜‡ͺͲǯŽ‹›ÇŽŽƒ”†ƒ‰‡Ž‹ç‡­ƒº”Ǐ‡”‡œ‹
•‡–Ú”òǡƒ”–ƒ‹Š–‹›ƒ­Žƒ”†‘º”—Ž–—•—†ƒ
†‡º‹ç‹‰Ú•–‡”‡›‡„ƒçŽƒ†ÇǤ—‰ò†ò›ƒ†ƒ‹­ƒº”Ǐ‡”‡œŽ‡”‹‹ƒƒŽ‹œ‡––‹º‹‹œ†‡
‹•‡•ƒ†‡…‡ò疇”‹‹–‡Ž‡ˆ‘†ƒ‹‹•–‡˜‡
ƒ”œ—Žƒ”ǐlj‡”­‡Ž‡ç–‹”‡ϐ‹”ƒŽƒ”‘Žƒ–ƒ
­Ç–Ǻǐljڔò›‘”—œǤ.òòò疇”‹Ž‡”ƒ”–Ǎ
­ƒº”Ǐ‡”‡œŽ‡”‹†‡‹çŽ‡”‹›Ž‡‹Ž‰‹Ž‹„‹”ƒ†Ç
ڐ…‡•‹‹›ƒ†ƒ„‹”ƒ†Ç•‘”ƒ•ÇÇ†ƒ–ƒŽ‡’
‡†‡„‹Ž‹›‘”ǤY”‡º‹­ƒº”Ǐ‡”‡œŽ‡”‹ƒ”–Ǎ
ò疇”‹Ž‡”‹‹ò疇”‹Ž‡”‹‡—Žƒçǒƒ„‘‡
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„‹Ž‰‹Ž‡”‹‹ƒŽƒ„‹Ž‹›‘”Ǥ‘”ƒ”‡•‹ƒ„‘‡Ž‹
•ÚœŽ‡ç‡•‹‹­‹•ƒŠƒ‰Ú”‡˜Ž‹Ž‡”‹ò疇”‹‹
ƒ›ƒºÇƒƒ†ƒ”‰‹†‹’ǡǕŽƒ‹œƒ›Ç˜‡ƒŽƒ•Ç
‰‡”‡‡‡˜”ƒŽƒ”Ǐò疇”‹†‡ƒŽÇ’‘’‡”ƒ•›‘—–ƒƒŽÇ›‘”Ǥƒ‹­ƒº”Ǐ‡”‡œ‹‹‹­‹†‡
„‹”ǮƒŽ‘ǯ‹Ž‡„ƒçŽƒ›ƒŠ‹œ‡–ǡ•ƒŠƒ†ƒò疇”‹‹ƒ›ƒºÇƒƒ†ƒ”‰‹†‹Ž‹’ǡ–ò‹ç•ò”‡­Ž‡”‹
–ƒƒŽƒƒ”ƒ„‹–‹”‹Ž‡„‹Ž‹›‘”Ǥ
›”Ç…ƒ‰‡Ž‹ç‡•‡–Ú”†‡˜‡”†‹º‹Š‹œ‡–Ž‡”‹
ƒŽƒÇŠÇœŽƒ‰‡‹çŽ‡›‡­ƒº”Ǐ‡”‡œŽ‡”‹ǡ
ƒ”–Ǎ•ƒ†‡…‡–‡Ž‡ˆ‘ŽƒŠ‹œ‡–˜‡”‹›‘”Ǥ
.ƒº”Ǐ‡”‡œŽ‡”‹ò疇”‹›‡—Žƒçƒ‹­‹
Šƒ„‡”Ž‡ç‡‹–òƒƒŽŽƒ”ǐǍ—ŽŽƒƒ›ƒ
„ƒçŽƒ†ÇǤ—ƒçƒƒ†ƒ–‘’Ž—Ç•ƒ‡•ƒŒƒ”ƒ­Žƒ”ǐǐ›ƒÇ•Ç”ƒ‹–‡”‡–òœ‡”‹†‡‰‡Ž‡
Š‡”–ò”Žò­ƒº”džƒ›ƒÇ–ŽƒÇ›‘”Ǥ
Y”‡º‹„‹”­ƒº”Ǐ‡”‡œ‹‹ò疇”‹•‹
‘Žƒϐ‹”ƒǡ‡†‹ò疇”‹Ž‡”‹‡†òœ‡Ž‡›‡…‡º‹„‹”ƒ’ƒ›ƒ›ŽƒŠ‡†‹›‡˜‡”‡
‹•–‡†‹º‹†‡ǡ­ƒº”Ǐ‡”‡œ‹†‡˜”‡›‡‰‹”‡”‡ǡ
ϐ‹”ƒÇò疇”‹ƒ†ƒ›Žƒ”ǐǐ†‡–ƒ›Žƒ”ǐÇ
‡Ǧ’‘•–ƒǡÇ•ƒ‡•ƒŒ˜‡–‡Ž‡ˆ‘Žƒ–‘’Žƒ›ƒ„‹Ž‹›‘”Ǥ‘–‡”Š—œ—”—†ƒ„‹”­‡‹Ž‹ç›ƒ’ÇŽƒ…ƒ•ƒ­ƒº”Ǐ‡”‡œ‹„——†ƒ‘”‰ƒ‹œƒ•›‘——›ƒ’ƒ„‹Ž‹›‘”Ǥ‡”‹Ž‡…‡Š‡†‹›‡Ž‡”‹
ϐ‹”ƒ–ƒŽ‡„‹‡‰Ú”‡‘Žƒ”ǐƒ†Çƒ–‡‹
‡†‡„‹Ž‹›‘”ǡŽ‘Œ‹•–‹º‹‹•ƒºŽƒ›ƒ„‹Ž‹›‘”˜‡
Š‡†‹›‡›‹ƒœƒƒŽƒ”ƒƒ†ƒ”—Žƒç–Ç”ƒ„‹Ž‹›‘”Ǥ
ƒ‹Úœ‡–Ž‡ƒ”–Ǎ­ƒº”Ǐ‡”‡œ‹†‡‹Ž†‹º‹†‡
ƒŽƒ„‹”„‹ƒ‹­‹†‡ƒ•ƒ„ƒçǐ†ƒ‘–—”ƒ
˜‡–‡Ž‡ˆ‘­ƒº”ÇŽƒ”Ç›ƒÇ–Žƒ›ƒ„‹”ˆ‘–‘º”ƒˆ
‰‡Ž‹›‘”Ǥ
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“Sektörün son
zamanlarda büyümesi
o kadar hızlı oldu ki
Çağrı Merkezleri Derneği
kalifiye eleman sıkıntısını
aşabilmek için bir ‘Gelişim
Akademisi’ kurdu”
„‘‡•ƒ›Ç•ÇʹͲͲ„‹‹òœ‡”‹†‡‘Žƒ˜‡›ƒ
ƒ›†ƒ͵ͲͲ„‹­ƒº”ǃŽƒ–‡Ž‡ˆ‘‹çŽ‡–‡…‹Ž‡”‹˜‡‹–‡”‡–•‡”˜‹••ƒºŽƒ›Ç…ÇŽƒ”ÇŠ‡”
›ÇŽÇ…ƒǡ‹•ƒǡ‡—œ˜‡‹ƒ›ÇÇ
•‘—ƒƒ†ƒ”„‹”ڐ…‡‹†Ú‡‡‹Ž‹ç‹
Š‹œ‡–ƒŽ‹–‡•‹ÚŽ­òŽ‡”‹‹‹­‡”‡„‹””ƒ’‘”
ŠƒœÇ”Žƒ›ƒ”ƒǯ›ƒ‰Ú†‡”‡…‡Ǥ
ǡ„—”ƒ’‘”Žƒ”ǐ†‘º”—Ž—º——†‡‡–Ž‡›‡”‡›òòŽòŽòŽ‡”‹‹›‡”‹‡‰‡–‹”‡›‡
‹çŽ‡–‡…‹Ž‡”‹›ƒœÇŽÇ‘Žƒ”ƒ—›ƒ”ƒ…ƒǤ‹œ‡–
ƒŽ‹–‡•‹‡‹Ž‹ç‹›òòŽòŽòŽ‡”‹‹›‡”‹‡
‰‡–‹”‡›‡‹çŽ‡–‡…‹Ž‡”‹–‡”‡–
•ƒ›ˆƒ•Ç†ƒ‹Žƒ‡†‹Ž‡…‡Ǥ‹œ‡–ƒŽ‹–‡•‹‹
•ƒºŽƒƒ•Ç‹­‹›ƒ’ÇŽƒ—›ƒ”ÇŽƒ”ƒ˜‡˜‡”‹Ž‡
•ò”‡›‡”ƒº‡‰‡”‡Ž‹†òœ‡Ž‡‡Ž‡”‹
›ƒ’ƒ›ƒ‹çŽ‡–‡…‹Ž‡”‡‹†ƒ”‹’ƒ”ƒ…‡œƒ•Ç
—›‰—Žƒƒ…ƒǤ
Ǖƒ…ƒ•Ç‰òòòœò­ƒº”Ǐ‡”‡œŽ‡”‹ò疇”‹Ž‡”‹‡–ƒŠ•‹Žƒ–˜‡ˆƒ–—”ƒŽƒƒǡ–‡Ž‡ˆ‘Žƒ
•ƒ–Ççǡ•ƒ–Ç畑”ƒ•Ç†‡•–‡ǡ’ƒœƒ”Žƒƒǡ˜‡”‹
‰ò…‡ŽŽ‡‡ǡ•‡•Ž‹›ƒÇ–ǡ„‹Ž‰‹•ƒ›ƒ”†‡•–‡Ž‹–‡Ž‡ˆ‘Žƒƒ‡–ǡ­ƒº”ǛڐŽ‡†‹”‡˜‡
ò疇”‹‹Ž‹ç‹Ž‡”‹›Ú‡–‹‹Š‹œ‡–Ž‡”‹†‡
•—ƒ„‹Ž‹›‘”Ǥ
Çağrı Merkezlerine Yeni Düzen
.ƒº”Ǐ‡”‡œŽ‡”‹•‡–Ú”òò†ò›ƒ†ƒ
˜‡òŽ‡‹œ†‡„—ƒ†ƒ”ŠÇœŽÇ‰‡Ž‹ç‡•‹˜‡
„ò›ò‡•‹„‡”ƒ„‡”‹†‡ò疇”‹‡—‹›‡–•‹œŽ‹º‹‘†ƒŽÇ•‘”—Žƒ”džƒ‰‡–‹”‹›‘”Ǥ—‰ò
Š‡‡Š‡‡„ò–ò—”—•ƒŽ›ƒ’ÇŽƒ”­ƒº”Ç
‡”‡œ‹Š‹œ‡–‹˜‡”‹›‘”Ǥ…ƒ„—Žƒ”ǐ
‹­‹†‡„ƒƒ…ǎǍ•‡–Ú”ò†‹º‡”Ž‡”‹‡‘”ƒŽƒ
†ƒŠƒÚ’Žƒƒ­ÇÇ›‘”ǤYœ‡ŽŽ‹Ž‡„ƒƒ…ǎǍ
‰‹„‹­ƒº”Ǐ‡”‡œ‹Š‹œ‡–‹‹­‘›‘º—›ƒçƒ†ÇºÇ•‡–Ú”Ž‡”†‡͹ȀʹͶŠ‹œ‡–˜‡”‡­ƒº”Ç
‡”‡œŽ‡”‹†‡ç‹ƒ›‡–Ž‡”†‡‰ò‰‡­–‹­‡
ƒ”–Ç›‘”Ǥƒ––ƒ„—‘—†ƒ‰‡­–‹º‹‹œƒ›Žƒ”†ƒ
‹Ž‰‹‡‘Ž‘Œ‹Ž‡”‹˜‡GŽ‡–‹ç‹—”——ȋȌ
ƒçƒÇƒ›ˆ—…ƒ”‡”ƒ”ƒ†ÇºÇ„‹”­ƒº”Ǐ‡”‡œ‹†‡–‡Ž‡ˆ‘†ƒ—œ—•ò”‡„‡Ž‡–‹Ž‡•‹›Ž‡
‹Ž‰‹Ž‹‘Žƒ”ƒ‰ƒœ‡–‡…‹Ž‡”‡›ƒçƒ†ÇºÇ•‘”—Žƒ”†ƒ„ƒŠ•‡–‹ç–‹Ǥ
ƒƒŽƒ”„ƒç–ƒ‘Žƒòœ‡”‡ò疇”‹Š‹œ‡–Ž‡”‹‹ƒ”ƒ›ƒŽƒ”ǐ†ƒ‹ƒŽƒ”…ƒ„‡Ž‡–‹Ž‹’ǡ
›ò•‡–‡Ž‡ˆ‘ˆƒ–—”ƒŽƒ”Çچ‡‡œ‘”—†ƒ
ƒŽƒ•ÇŽƒç–Ç”ƒƒƒŽÇºÇǯÇŠƒ”‡‡–‡
‰‡­‹”†‹Ǥ
ƒ–ƒ†ƒçŽƒ”ǐ狍ƒ›‡–‹òœ‡”‹‡Žƒç–Ç”ƒ
ƒƒÇ‹ƒŽ‹ÇŽ†Ç”Ǐǡǯ†ƒ­ƒŽÇ珃
›ƒ’ƒ•ÇÇ‹•–‡†‹Ǥ†ƒǡ˜ƒ–ƒ†ƒçǐŠ‡
œƒƒÇÇŠ‡†‡’ƒ”ƒ•ÇÇƒŽƒ­ƒº”Ǐ‡”‡œŽ‡”‹‡­‡‹†òœ‡˜‡”‡‹­‹Šƒ”‡‡–‡
‰‡­–‹˜‡‰‡­–‹º‹‹œƒ”–ƒ›Ç†ƒ–‡Ž‡ˆ‘‹çŽ‡–‡Ž‡”‹‹Ž‡‹–‡”‡–•‡”˜‹••ƒºŽƒ›Ç…ÇŽƒ”ǐǐ
­ƒº”Ǐ‡”‡œŽ‡”‹‹ƒ”ƒ›ƒŽƒ”ǐǡ—œ—•ò”‡
–‡Ž‡ˆ‘„ƒçǐ†ƒ„‡Ž‡–‹Ž‡•‹‹ÚŽ‡‡
ƒƒ…Ç›Žƒ›‡‹„‹”†òœ‡Ž‡‡›ƒ’–ÇǤòœ‡Ž‡‡›‡‰Ú”‡ǡ­ƒº”Ǐ‡”‡œ‹‹ƒ”ƒ›ƒŽƒ”ƒƒ
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ˆƒœŽƒ„‡Ž‡–‹Ž‡›‡…‡Ǥ
G率–‡…‹Ž‡”ǡ•‡•Ž‹›ƒÇ–•‹•–‡‹‹Š‡”„‹”
ƒŽ–‡ò•ò†‡ǡò疇”‹–‡•‹Ž…‹•‹‡„ƒºŽƒƒ•‡­‡‡º‹‹•—ƒŽƒ›òòŽò‘Žƒ…ƒǤǡò疇”‹–‡•‹Ž…‹•‹‡„ƒºŽƒƒ
‹•–‡›‡Ž‡”‹›‘º—Ž—‰‡”‡­‡‰Ú•–‡”‹Ž‡”‡
†ƒ‹ƒŽƒ”…ƒ„‡Ž‡–‹Ž‡‡•‹‹­‹ƒ”ƒƒŽƒ”ǐ
›òœ†‡ͺͲǯ‹†‡ʹͲ•ƒ‹›‡‹­‹†‡ò疇”‹
–‡•‹Ž…‹•‹›Ž‡„ƒºŽƒ–Ǎ—”—Žƒ•ÇÇœ‘”—Ž—
ŠƒŽ‡‰‡–‹”†‹Ǥ
—ƒ‰Ú”‡­ƒº”Ǐ‡”‡œŽ‡”‹‹ƒ”ƒ›ƒŠ‡”ͳͲ
‹ç‹†‡ͺǯ‹ò疇”‹–‡•‹Ž…‹•‹›Ž‡‰Ú”ò珇
‹­‹–—玃ƒ›ƒ’–Ǎ–ƒ•‘”ƒʹͲ•ƒ‹›‡
‹­‹†‡ò疇”‹–‡•‹Ž…‹•‹›Ž‡‰Ú”ò燄‹Ž‡…‡Ǥ
—‘”ƒÇ–—––—”ƒƒ›ƒ‹çŽ‡–‡…‹Ž‡”‹­‹
›ƒ’–ǔǏ—›‰—Žƒƒ…ƒǤ
›”Ç…ƒ­ƒº”Ǐ‡”‡œ‹‡ç‹ƒ›‡–‹‹‹Ž‡–‡Š‡”
ͳͲ–ò‡–‹…‹‹‡ƒœͺǯ‹‹ç‹ƒ›‡–‹ʹͶ•ƒƒ–
‹­‡”‹•‹†‡­ÚœòŽ‡‡…‡Ǥ
BTK: “Kaliteli Hizmet İçin Sadece
Konuşma ve Erişim İmkanı
Sağlamak Yeterli Değil”
ƒ’ÇŽƒ„—›‡‹†òœ‡Ž‡‡Ž‡”Ž‡‹Ž‰‹Ž‹
‘Žƒ”ƒƒçƒÇƒ›ˆ—…ƒ”‡”ǡ–‡Ž‡ˆ‘
˜‡‹–‡”‡–—ŽŽƒÇÇÇ‰òŽòŠƒ›ƒ–ǐ
˜ƒœ‰‡­‹Ž‡œƒ”ƒ­Žƒ”ÇŠƒŽ‹‡‰‡Ž†‹º‹‹„‡Ž‹”–‡”‡ǡ„—ƒŽƒ†ƒƒ—Žϐ‹›ƒ–Žƒ”ŽƒƒŽ‹–‡Ž‹
Š‹œ‡–•——Žƒ•ÇÇ–ò‡–‹…‹‡—‹›‡–‹
ƒ­Ç•Ç†ƒ„ò›òÚ‡–ƒçdžǺǐǕڛŽò›‘”Ǥ
òœ‡Ž‡‡‹‹çŽ‡–‡…‹Ž‡”‹—Ž—•ƒŽ˜‡
—Ž—•Žƒ”ƒ”ƒ•ÇŠ‹œ‡–ƒŽ‹–‡•‹•–ƒ†ƒ”–Žƒ”ǐƒ
—›‰—‘Žƒ”ƒ­ƒº”Ǐ‡”‡œ‹Š‹œ‡–‹•—ƒŽƒ”ǃƒ…Ç›Žƒ›ƒ’ÇŽ†ÇºÇÇ„‹Ž†‹”‡…ƒ”‡”ǡ
Dzƒ„‹––‡Ž‡ˆ‘ǡ…‡’–‡Ž‡ˆ‘—˜‡‹–‡”‡–—ŽŽƒÇÇ‘—•—†ƒƒŽ‹–‡Ž‹Š‹œ‡–‹­‹•ƒ†‡…‡
‘—珃˜‡‡”‹ç‹‹ƒÇ•ƒºŽƒƒ›‡–‡”Ž‹
†‡º‹ŽǤ›Çœƒƒ†ƒ–‡Ž‡ˆ‘˜‡‹–‡”‡–
—ŽŽƒƒŽƒ”ǐ•‘”—ǡ狍ƒ›‡–˜‡–ƒŽ‡’Ž‡”‹‹
ŠÇœŽÇ„‹”„‹­‹†‡­Úœò‡ƒ˜—ç–—”—Žƒ•Ç
‰‡”‡‹›‘”Ǥ.ƒº”Ǐ‡”‡œ‹‹ƒ”ƒ›ƒ„‹”‹ç‹
†ƒ‹ƒŽƒ”…ƒ„‡Ž‡–‹Ž‹›‘”ǡò疇”‹–‡•‹Ž…‹•‹‡
—ŽƒçƒÇ›‘”•ƒǡŠ‹œ‡–ƒŽ‹–‡•‹‹‹›‹‘Ž†—º——•Ú›Ž‡‡òò†‡º‹Ž†‹”dz†‹›‘”Ǥ
ǯÇ–‡‡Ž‰Ú”‡˜Ž‡”‹†‡„‹”‹‹
–ò‡–‹…‹Ž‡”‹Šƒ˜‡‡ˆƒƒ–Ž‡”‹‹‘”—ƒ
‘Ž†—º—ƒ†‹ƒ–‹­‡‡…ƒ”‡”ǡÇ•ƒ„‹”
•ò”‡Ú…‡†‡444ǯŽòŠƒ–Žƒ”ǐƒ”ƒƒ•Ç†ƒ
—›‰—Žƒƒ…ƒò…”‡–Ž‡”‹ç‡Š‹”‹­‹˜‡Š‡”›Ú‡
’ƒ‡–Ž‡”ƒ’•ƒÇƒƒŽÇƒ”ƒ†òçò”òŽ†òºòò†‡Šƒ–Ç”Žƒ–Ç›‘”Ǥ
haziran’12
47
0HOLK%LOJLQ
MAKALE
TLSPO'P[HK]PZVYJVT[Y
TIER 3 Veri Merkezinde
6WDQGDUWODUÜ%HOLUOL\RU
Veri merkezlerini birçok açıdan değerlendiren TIER 3 sertifikası, bu konuda
dünya çapında kabul gören belki de tek sertifika. Türkiye’de de TIER 3
sertifikalı şirketlerin sayısı her geçen gün artıyor
E
†ò•–”‹†ò›ƒ•Ç†ƒ•–ƒ†ƒ”–Žƒ”
„ò›òÚ‡ƒ”œ‡–•‡†‡ǡ„‹Ž‹ç‹
†ò›ƒ•Çƒ„—†—”—ƒ’‡”ƒ•–ŽƒÇ›‘”—œǤ.òòDz„ƒ…ƒ•Çœ•ƒƒ›‹‹dz‘Žƒ”ƒ
ƒ†Žƒ†Ç”ÇŽƒ„—•‡–Ú”†‡„‹”­‘ƒŽƒ†ƒ
˜‡”‹Ž‡”‹ÚŽ­‡’‡‘Žƒ›‘Ž—›‘”Ǥ—†ƒ
•–ƒ†ƒ”–Žƒ”Ç„‡Ž‹”Ž‡‡›‹˜‡—›‰—Žƒƒ›Ç
œ‘”Žƒç–ǔǛ‘”Ǥƒƒ–•‘†Ú‡†‡„‹Ž‹ç‹‹
–ò†ò›ƒ†ƒ­‘ŠÇœŽÇ„ò›ò›‡„‹”’ƒœƒ”
ŠƒŽ‹‡‰‡Ž‡•‹ǡƒ„—Ž‰Ú”‡•–ƒ†ƒ”–Žƒ”ǐ
†ƒƒ”–ƒ•ÇÇ•ƒºŽƒ†ÇǤ‡òœ‰‹„‹­‘
„‹Ž‹‡˜‡ƒ„—Ž‰Ú”‡•–ƒ†ƒ”–Žƒ”‘Žƒ•ƒ
†ƒǡ„ƒœÇϐ‹”ƒŽƒ”„‡ŽŽ‹•–ƒ†ƒ”–Žƒ”ƒ—›ƒ›ƒ
„ƒçŽƒÇ熗”—†ƒǤ—‘—†ƒ†ƒ‡†‹Ž‡”‹‹Ú˜‡›‹ǡ•‡”–‹ϐ‹ƒŽƒ”ǐ†ƒ„ƒŠ•‡–‡›‹
•‡˜†‹Ž‡”‹‹•Ú›Ž‡›‡„‹Ž‹”‹œǤ
‹Ž‹ç‹•‡–Ú”òò‡Ú‡Ž‹‘—Žƒ”ǐ†ƒ„‹”‹‘Žƒ˜‡”‹‡”‡œŽ‡”‹‹­‹†‡„ƒœÇ
•–ƒ†ƒ”–Žƒ”‡˜…—–Ǥ—Žƒ”ƒ”ƒ•Ç†ƒ‡­‘
ƒ„—Ž‰Ú”‡‹•‡•‡”–‹ϐ‹ƒŽƒ”ÇǤ’–‹‡
48
haziran’12
•–‹–—–‡–ƒ”ƒˆÇ†ƒ˜‡”‹Ž‡„—•‡”–‹ϐ‹ƒŽƒ”
˜‡”‹‡”‡œŽ‡”‹‹Ǣ—›‰—Žƒƒǡ›Ú‡–‹˜‡
–ƒ•ƒ”Ǐ‘—•—†ƒ†‡º‡”Ž‡†‹”‹›‘”Ǥ‡º‡”Ž‡†‹”‡•‘—†ƒ„‡ŽŽ‹†‡º‡”Ž‡”‹›ƒƒŽƒ›ƒ
ϐ‹”ƒŽƒ”†ƒ†‡”‡…‡Ž‡”‹‡‰Ú”‡•‡”–‹ϐ‹ƒ•ÇƒŽƒ›ƒŠƒƒœƒÇ›‘”Ǥ
TIER Sertifikalarının Kapsamı ve
Seviyeleri Neler?
•‡”–‹ϐ‹ƒŽƒ”ǃ•ŽÇ†ƒ˜‡”‹‡”‡œ‹‹
ڎ­‡›‹Š‡†‡ϐŽ‡›‡„‹”›ƒ’Ç›ƒ•ƒŠ‹’Ǥ‡”‹
‡”‡œŽ‡”‹†‡ˆƒ”ŽÇ†‡º‡”Ž‡”ڐ’Žƒƒ
­Ç–Ǻǐ†ƒÚŽ­ò•‘—­Žƒ”ǐdž‡º‡”Ž‡†‹”‡†‡‹ç‹†‡‹ç‹›‡‰Ú”‡†‡º‹ç‡„‹Ž‹›‘”Ǥ—
•‡„‡’Ž‡˜‡”‹‡”‡œ‹•–ƒ†ƒ”–Žƒ”Çòœ‡”‹‡
›ƒ’ÇŽƒ–ƒ”–Ç珃Žƒ”­‘º—œƒƒ•‘—­•—œ
ƒŽÇ›‘”Ǥ•‡”–‹ϐ‹ƒŽƒ”džƒŠƒŽ‡–ƒ”–Ççǎǔ
‘Žƒ•Çƒ”ƒº‡„ƒ•‹–˜‡‡ˆ‡–‹ˆ›ƒ’Ç•Ç›Žƒ
‡‰‡‹çƒŽƒ†ƒƒ„—Ž‰Ú”‡•–ƒ†ƒ”–
‘——†ƒǤ
•‡”–‹ϐ‹ƒ•ÇÇ˜‡”‡—”—Ž—ç‘Žƒ
’–‹‡•–Ç–—–‡ǡڐ…‡Ž‹Ž‡ç‹”‡–Ž‡”‹
ƒŽ‹„”‡•‹‹„‡Ž‹”Ž‹›‘”Ǥ.òò˜‡”‹‡”‡œŽ‡”‹‡ÚŽ­‡º‡‰Ú”‡†‡º‡”Ž‡”˜‡Ú‡
ƒ”œ‡†‡‘–ƒŽƒ”†‡º‹ç‡„‹Ž‹›‘”Ǥ—•‡„‡’Ž‡
•‡”–‹ϐ‹ƒ•Ç†ƒ„‹”†‡”‡…‡Ž‡†‹”‡›‡
‰‹†‹Ž‹çǤͳǯ†‡Ͷǯ‡ƒ†ƒ”•Ç”ƒŽƒ†Ç”ÇŽƒ
•ò”‡­ǡˆƒ”ŽÇ„ò›òŽòŽ‡”‹˜‡›‡†‡Ž‹›ƒ’ÇŽƒ”dž‡º‡”Ž‡†‹”‹›‘”ǤڛŽ‡…‡˜‡”‹‡”‡œ‹‹
„ò›òŽòºòǡ‰ò˜‡‹Ž‹”Ž‹‘”ƒÇǡ–ƒ•ƒ”Ǐǘ‡
›Ú‡–‹‹„‡Ž‹”Ž‹„‹”ÚŽ­‡­‡”­‡˜‡•‹‡•ƒŠ‹’
‘Ž—›‘”Ǥ‡‹ƒ­ÇŽƒ˜‡”‹–‹Ú‡‡•ƒŠ‹’
‡”‡œŽ‡”„‹”„‹”Ž‡”‹†‡ƒ›”ÇŽÇ›‘”Ǥ
•‡”–‹ϔ‹ƒŽƒ”Çç—燍‹Ž†‡†‡”‡…‡Ž‡†‹”‹Ž‹›‘”ǣ
TIER 1:—†‡º‡”Ž‡†‹”‡ǡŠ‡òœ”‹–‹Ú‡‡•ƒŠ‹’‘Žƒ›ƒ•‹•–‡Ž‡”‹­‹
›ƒ’ÇŽÇ›‘”Ǥ—•‡„‡’Ž‡›‡†‡º‹„—Ž—ƒ›ƒǡ
ƒ›ƒ‘—•—†ƒ–‡„‹”›‘Žƒ•ƒŠ‹’‘Žƒ
MAKALE
•‹•–‡Ž‡”„—†‡º‡”Ž‡†‹”‡›‡ƒŽÇÇ›‘”Ǥ‹”
˜‡”‹‡”‡œ‹‹ͳ•‡”–‹ϐ‹ƒ•ÇƒŽƒ„‹Ž‡•‹‹­‹Ǣ–‡„‹”‰ò­˜‡•‘º—–ƒ›‘Ž—ƒ•ƒŠ‹’
‘Žƒ•Çǡƒ–ÇŽ•‹•–‡‹‹„—Ž—ƒƒ•Ç˜‡
ڐ‰Ú”òŽ‡ƒ›ƒ–ƒƒŽƒ‘”ƒÇÇΨͻͻǡ͸͹ͳ
‘Žƒ•Ç‰‡”‡‹”Ǥ—†‡º‡”Ž‡”‹ƒ”–Ǎ‡ò­ò
˜‡”‹‡”‡œŽ‡”‹†‡„‹Ž‡‰Ú”†òºòòœ‹­‹ǡ
‰‡‡Ž†‡ͳ•‡”–‹ϐ‹ƒ•ÇÇƒŽƒ’‡
„‹”ƒŽƒ‹ˆƒ†‡‡–‡œǤ
òòòœ†‡„—
•–ƒ†ƒ”–Žƒ”Ç•ƒºŽƒ›ƒƒ›ƒ˜‡”‹‡”‡œŽ‡”‹ǡ
›ƒçƒÇ›‘”†‡‡–‹”Ǥ
TIER 2:—•‡˜‹›‡ͳ‹­‹‰‡”‡Ž‹
ڜ‡ŽŽ‹Ž‡”‹•ƒºŽƒƒÇ›ƒÇ•Ç”ƒ›‡†‡•‹•–‡Ž‡”‹‰‡”‡–‹”‹”Ǥ‹•–‡‹•‘”—›ƒçƒƒ•Ç
‘Žƒ•ÇŽÇºÇƒƒ”çǎǍ›‡†‡„‹Ž‡ç‡Ž‡”˜‡•‹•–‡Ž‡”„—Ž—†—”—ŽƒŽÇ†Ç”Ǥƒ‹„‹”ç‹”‡–‹
ʹ•‡”–‹ϐ‹ƒ•Çƒ•ƒŠ‹’‘Žƒ„‹Ž‡•‹‹­‹ǡ
–‡„‹”‰ò­˜‡•‘º—–ƒ›‘Ž—ǡ›‡†‡„‹Ž‡ç‡
˜‡•‹•–‡Ž‡”ǡΨͻͻǤ͹Ͷͳƒ›ƒ–ƒƒŽƒ‘”ƒÇƒ•ƒŠ‹’‘Žƒ•Ç›‡–‡”Ž‹†‹”Ǥ—Úœ‡ŽŽ‹Ž‡”‹
•ƒºŽƒ›ƒ•‹•–‡Ž‡”‹•ƒ›Ç•Ç„‹”Šƒ›Ž‹ˆƒœŽƒ˜‡
ʹ•‡”–‹ϐ‹ƒ•ÇƒŽƒ­‘†ƒœ‘”†‡º‹ŽǤ
TIER 3:ƒŠƒÚ…‡‹‹‹•‡˜‹›‡‹–ò
ڜ‡ŽŽ‹Ž‡”‹‡‡’ƒ”ƒ‡–Ž‡”‡Ž‡›‡͵
•‡”–‹ϐ‹ƒ•Çǡ•‡–Ú”†‡‡•Ç‰Ú”òŽ‡•‡”–‹ϐ‹ƒ
•‡˜‹›‡•‹†‹”†‹›‡„‹Ž‹”‹œǤò›òç‹”‡–Ž‡”„—
•‡”–‹ϐ‹ƒÇ‰‡”‡–‹”†‹º‹çƒ”–Žƒ”Ç•ƒºŽƒ›ƒ„‹Ž‹”˜‡„—•‡„‡’Ž‡‰‡‡Ž†‡„ò›ò˜‡”‹
‡”‡œŽ‡”‹„—•‡”–‹ϐ‹ƒ›ƒ•ƒŠ‹’–‹”Ǥ͵
•‡”–‹ϐ‹ƒ•ÇƒŽƒ„‹Ž‡‹­‹„‹”†‡ˆƒœŽƒ‰ò­
˜‡•‘º—–ƒ›‘Ž—‰‡”‡Ž‹†‹”Ǥ—Žƒ”†ƒ„‹”‹
—ŽŽƒÇ†ƒ„‹”‹†‡›‡†‡‘Žƒ”ƒ„‡Ž‡–‹Ž‹”Ǥ
‡†‡‰ò­˜‡•‘º—–ƒ•ƒ›‡•‹‡ƒŽ–›ƒ’Ç
­ƒŽÇ珃Žƒ”Ç‹­‹•‹•–‡‹ƒ’ƒ–ÇŽƒ•Ç‰‡”‡‡œǤ‹•–‡‹­‹ŠƒœÇ”†ƒ›‡†‡„‹Ž‡ç‡Ž‡”
„—Ž—†—”—ŽƒŽÇ˜‡•‹•–‡‹ƒ›ƒ–ƒƒŽƒ
‘”ƒÇÇΨͻͻǤͻͺʹ‘Žƒ•Ç‰‡”‡‡–‡†‹”Ǥ
͵•‡”–‹ϐ‹ƒ•ÇƒŽƒç‹”‡–Ž‡”„——„‹”
’”‡•–‹Œ•‹‰‡•‹‘Žƒ”ƒ•‡”‰‹Ž‡‡–‡†‹”Ǥ
TIER 4:ò•‡˜‹›‡Ž‡”‹„‹”Ž‡ç‹‹‘Žƒ
„—•‡”–‹ϐ‹ƒ›ÇƒŽƒ„‹”Šƒ›Ž‹œ‘”ǤŽ†—­ƒ
„ò›ò›ƒ–ǔǏŽƒ”‰‡”‡–‹”†‹º‹†‡•ƒ†‡…‡
„ò›òç‹”‡–Ž‡”„—•‡”–‹ϐ‹ƒ›ƒƒ†ƒ›‘Žƒ„‹Ž‹-
›‘”Ǥ…ƒ„ƒœÇ狔‡–Ž‡”‡‡”Œ‹˜‡”‹Ž‹Ž‹º‹
•‡„‡„‹›Ž‡„—•‡”–‹ϐ‹ƒ‹­‹›ƒ–ǔǏ›ƒ’ƒƒ›Ç–‡”…‹Š‡†‹›‘”ǤͶ•‡”–‹ϐ‹ƒ•Ç
ƒŽƒ„‹Ž‡‹­‹˜‡”‹‡”‡œ‹‹„‹”†‡
ˆƒœŽƒ‰ò­˜‡•‘º—–ƒ›‘Ž—ƒ•ƒŠ‹’‘Žƒ•Ç
˜‡„—Žƒ”ǐ–òòòŠ‡”Šƒ‰‹„‹”ƒ†ƒ
—ŽŽƒÇŽƒ„‹Ž‹”‘Žƒ•Ç‰‡”‡‹”ǤڛŽ‡…‡•‹•–‡
Š‡”ƒͲŠƒ–ƒ–‘Ž‡”ƒ•Ç›Žƒ­ƒŽÇçǔǤ‹•–‡
‹­‹›‡†‡„‹Ž‡ç‡Ž‡”„—Ž—†—”—ŽƒŽÇ˜‡
•‹•–‡‹ƒ›ƒ–ƒƒŽƒ‘”ƒÇÇΨͻͻǤͻͻͷ
‘Žƒ•Ç‰‡”‡‹”ǤͶ‹­‹—•—”•—œ„‹”
˜‡”‹‡”‡œ‹›ƒ’Ǖlj‡”‡Ž‹†‹”Ǥ
TIER Sertifikalarını Hangi
Kurumlar Veriyor?
•‡”–‹ϐ‹ƒŽƒ”Ç’–‹‡•–—–‡–ƒ”ƒˆÇ†ƒ„‡Ž‹”Ž‡‡•–ƒ†ƒ”–Žƒ”òœ‡”‹‡
—”—Ž—ç–—”Ǥ—•‡„‡’Ž‡•‡”–‹ϐ‹ƒ•Ç
˜‡”‡‡„‹Ž‹‡—”—’–‹‡•–—–‡ǯ†—”Ǥ
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‹­‹„ƒç˜—”ƒç‹”‡–Ž‡”„—Ž—†—º—†ƒ
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ϐ‹”ƒŽƒ”Ç’–‹‡•–—–‡‹­‹­ƒŽÇ珃Žƒ”
›ƒ’ƒ–ƒǤ—Žƒ”ƒ”ƒ•Ç†ƒǡ‰‹„‹
ϐ‹”ƒŽƒ”„—Ž——›‘”Ǥ
TIER 3 Bir Sektör Standardı
Haline Gelebilecek mi?
f‹”‡–Ž‡”ǡ˜‡”‹‡”‡œŽ‡”‹‹­‹͵•‡”–‹ϐ‹ƒ•ÇƒŽƒ‘—•—†ƒ‘Ž†—­ƒ‹•–‡Ž‹Ǥ
Yœ‡ŽŽ‹Ž‡„ò›òç‹”‡–Ž‡”„—•‡”–‹ϐ‹ƒ›ƒ
‹ƒÇ牋„‹‰Ú”òò›‘”Ǥ…ƒŠƒŽ‡•‡–Ú”†‡„—•‡”–‹ϐ‹ƒŽƒ”‘—•—†ƒ­‡‹•‡”
‘Žƒ‹•ƒŽƒ”ǐ•ƒ›Ç•ÇŠ‹­†‡ƒœ†‡º‹ŽǤ‡”–‹ϐ‹ƒÇƒ˜ƒ–ƒŒŽƒ”ǐƒ‹ƒƒ›ƒ›Ú‡–‹…‹Ž‡”
‘Ž†—º—‰‹„‹ǡ•–ƒ†ƒ”–Žƒ”LJŽ‡ç–‹”‡Ž‡”†‡
˜ƒ”ǤŽ‡ç–‹”‹Ž‡”‰‡‡ŽŽ‹Ž‡ÚŽ­òŽ‡‡Ž‡”‹
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†‡Dzstandartdz‘Žƒ›ƒ„‹Ž‹›‘”Ǥ—•‡„‡’Ž‡
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ϐ‹œ‹•‡ŽƒŽ–›ƒ’Ǎƒ–ƒÇƒÇ˜‡”‹Ž†‹º‹†‡
–ƒ”–Ç珃‘—•—Ǥ
ƒœÇ—œƒŽƒ”Ç‹•‡•‡”–‹ϐ‹ƒŽƒ”ǐǐ
ŠÇœŽÇ†‡º‹ç‡˜‡›‡‹Ž‡‡•‡–Ú”†‡ƒŽƒÇÇ
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G狐„‹”†‡œ‘”—Ž—Ž—„‘›—–—˜ƒ”Ǥò›ò
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‘Žƒ›Ç•Ç›Žƒ›ƒ•ƒ‹Ž‡œ‘”—Ž—ÇŽÇƒ›ƒ
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„ƒ–ǺǏǜƒ†ƒ›ƒ•ƒ‹Ž‡œ‘”—Ž—ÇŽÇƒ
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ƒ’•ƒŽÇ•–ƒ†ƒ”–Žƒ”ƒ‹Š–‹›ƒ­†‘ºƒ„‹Ž‹”Ǥ
Veri Merkezleri İçin Başka Hangi
Standartlar Öne Çıkıyor?
•‡”–‹ϐ‹ƒŽƒ”džÇçǐ†ƒ˜‡”‹‡”‡œŽ‡”‹‹
Š‡†‡ˆƒŽƒ„‹”ƒ­•‡”–‹ϐ‹ƒ’”‘‰”ƒÇ†ƒŠƒ
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‡‡”Œ‹‘—•—Š‡”‰‡­‡‰ò†ƒŠƒ†ƒÚ‡
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—‘—†ƒÚ‡­Çƒ•‡”–‹ϐ‹ƒŽƒ”ǐ„ƒçǐ†ƒ
‡ƒ†‡”•Š‹’‹Energy and Environmental DesignȋȌ˜‡ASHRAE‰‡Ž‹›‘”Ǥ
ǡ’–‹‡•–—–‡‹Ž‡†‡‘”–ƒ
­ƒŽÇ珃Žƒ”›ƒ’ƒ”ƒÚœ‡ŽŽ‹Ž‡‰‡­–‹º‹‹œ›ÇŽ
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–ò‡–‹‹˜‡˜‡”‹Ž‹Ž‹‘—•—†ƒ‡Ú‡
­Çƒ•‡”–‹ϐ‹ƒŽƒ”†ƒ„‹”‹Ǥ
‹•‡–òò›Ž‡­‡˜”‡…‹Ž‹º‹„‹”„ò–ò‘Žƒ”ƒ‡Ž‡
ƒŽƒ„‹”•‡”–‹ϐ‹ƒ’”‘‰”ƒÇǤ—•‡„‡’Ž‡‹Ž
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†Ú‡†‡„—†òçò…‡†‡„ƒœÇ›——烏ƒŽƒ”
‘Ž†—Ǥ•‡”–‹ϐ‹ƒ•ÇƒŽƒ‹­‹­ƒŽÇ珃Žƒ”
›ƒ’ƒ˜‡”‹‡”‡œŽ‡”‹„—Ž——›‘”Ǥ‘Žƒ›Ç•Ç›ŽƒÚœ‡ŽŽ‹Ž‡˜‡”‹Ž‹Ž‹‘—•—†ƒˆƒ”ŽÇ
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ƒ†ƒ”’‘’òŽ‡”’”‘‰”ƒŽƒ”„—Ž——›‘”Ǥ
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‘Œƒ˜‡„‡œ‡”‹•‹–‡Ž‡”†‡ǡƒ”ƒ†ƒçŽÇ—”ƒ
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ƒ…‡„‘‘ǯ–ƒ‹•‡‘—Žƒ”ƒ†ƒçŽƒ”ǐǐ„‹”„‹”‹‹
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˜‡•‘•›ƒŽƒºŽƒ”‰òŽòŠƒ›ƒ–Ǐǜǐ„‹”’ƒ”­ƒ•Ç
ŠƒŽ‹‡‰‡Ž†‹Ǥ
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‹Š–‹›ƒ­Žƒ”ǐǖ‡•’‹–‡†‡ƒ”—…‡”„‡”‰
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Sosyal Ağların Kültüre Etkisi
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“Sanal dünyada
özgürlüğün karşılığı,
kendini bağımsız bir
şekilde ifade etmektir”
ƒ”ƒ†ƒçǘ‡‹çƒ”ƒ†ƒçlj‹„‹ƒ˜”ƒŽƒ”ƒǡ
ƒ”ƒ†ƒçdžƒ‡Ž‡‹ç‘Ž†—ǤǤǤGŽ‡–‹ç‹
‰‹––‹­‡—˜˜‡–Ž‡†‹–‡•‘”ƒ‹•‡ϐ‹œ‹•‡Ž
‰Ú”ò珇Ž‡”‡„ƒçŽƒƒ”ƒǡ–ƒƒ‡‹–‡”‡–‹‹‡–Ž‡”‹•ƒ›‡•‹†‡‡†‹‹Ž‹ç‰‡”­‡
ƒ”ƒ†ƒçŽƒ”ƒœƒÇŽ†ÇǤǤǤ
G–‡”‡–‹˜‡‹–‡”‡–òœ‡”‹†‡‹•‘•›ƒŽ
’Žƒ–ˆ‘”Žƒ”ǐƒŽÇ…LJ–‹•‹„—燍‹Ž†‡„ƒçŽƒÇ瑎†—Ǥ—‡–‹‹‹ç‹›‡›ƒ•Ç†ÇºÇ‹Ž
ƒ†ƒ‹–‹„ƒ”‡•ƒƒŽ†ò›ƒǡŠƒ›ƒ–ǐ‰‡”­‡Ž‡”‹ƒ”ƒ•Ç†ƒ‹›‡”‹‡›‡”Ž‡ç‹ç‘Ž†—Ǥ”–Ǎ
•ƒƒŽ†ò›ƒ†‹›‡„‹”燛˜ƒ”†Ç˜‡„—燛ǡ
‹ç‹›‡›‡‹‹•ƒŽƒ”˜‡‹­†ò›ƒ•ÇÇڜ‰ò”…‡
›ƒ•Ç–ƒ„‹Ž‡…‡º‹„‹”’Žƒ–ˆ‘”Š‡†‹›‡‡–‹ç–‹Ǥ
Sanal Dünya Ve Özgürlük
DzYœ‰ò”Žòdzǡ•‘•›ƒŽƒºŽƒ”ǐ†ò›ƒ•Ç‹­‹
ƒƒŠ–ƒ”‡Ž‹‡Ǩ‹”ƒ‰òŽòŠƒ›ƒ––ƒ‹•ƒŽƒ”Žƒ
‡–‹Ž‡ç‹Ž‡”†‡†‘ºƒ„ƒ•ÇŽƒ”‡†‡‹›Ž‡„‹”‡›Ž‡”‡†‹Ž‡”‹‹†‹Ž‡†‹Ž‡”‹‰‹„‹Úœ‰ò”…‡‹ˆƒ†‡
‡†‡‡œǤ‹œ‹‹‘”–ƒ†ƒ‹Úº”‡–‡ǡ’ƒ–”‘ǡ
ƒ‹Ž‡„ò›òºò˜„Ǥ„ƒ•Çƒ”ƒ–‡”Ž‡”‹˜ƒ”ŽÇºÇǡ
‹ç‹‹†òçò…‡Ž‡”‹‹‘Žƒ•ƒ„‹Ž‡Šƒ”‡‡–˜‡
ŠƒŽ‡Ž‡”‹‹‘–”‘ŽƒŽ–ǐ†ƒ–—–ƒ•Çƒ›‘Žƒ­ƒ”Ǥ
Šƒ–ƒƒŽŽƒ”Ç›ƒ†ƒ‰‹„‹—›‰—ŽƒƒŽƒ”†ƒ
‹•‡‹ç‹ǡòœ‡”‹‡†ò燐‰ÚŽ‰‡Ž‡”†‡„ƒºÇ•Çœ
‘Žƒ”ƒ‡†‹‹‹ˆƒ†‡‡†‡”ǤƒƒŽ†ò›ƒ†ƒÚœ‰ò”Žòºòƒ”çǎǺÇǡ‡†‹‹„ƒºÇ•Çœ„‹”燍‹Ž†‡
‹ˆƒ†‡‡–‡–‹”Ǥ
Ç烔džƒ‹Šƒ›ƒ–ǐ„—‹ƒÇ˜‡”‡†‹º‹†—”—Žƒ”†ƒ„‹”‡›Ž‡”ǡ•ƒƒŽ‹Ž‡–‹ç‹’Žƒ–ˆ‘”Žƒ”ǐÇ
‰‹–‰‹†‡†ƒŠƒˆƒœŽƒ—ŽŽƒƒ”ƒ˜‡•‘•›ƒŽŽ‡ç‡
haziran’12
51
°=(/'26<$
ƒ˜”ƒÇÇ‹–‡”‡–‹Ž‡‰‡”­‡Ž‡ç–‹”‡›‡›Ú‡Ž‡”‡ǡ„‹”‡˜‹Dzbendz‘Žƒ›‘Ž—†ƒÚ‡Ž‹„‹”
œƒˆ‡”‡Ž†‡‡†‡”Ž‡”ǤǤǤ”–Ǎ„—Ç•‡Úœ‰ò”†ò›ƒǡ›‡”‹‡‘›—Žƒ…ƒ†ƒŠƒÚœ‰ò”„‹”•‡­‡‡
„—Ž—ƒƒƒ†ƒ”˜ƒ”ŽÇºÇÇ•ò”†ò”‡…‡Ǥ
İnternet Hızları Arttıkça, Sosyal
Ağlar da Gelişti
ò•‡ŠÇœŽÇ‹–‡”‡–‹›ƒ›ÇŽÇçǛŽƒ„‡”ƒ„‡”ǡ
‹–‡”‡–•‹–‡Ž‡”‹†‡„‹”Šƒ›Ž‹‰‡Ž‹ç–‹Ǥƒ•‹–
•ƒ›ˆƒŽƒ”†ƒǡ†ƒŠƒ›ò•‡ƒŽ‹–‡†‡˜‡†ƒŠƒ
ˆƒœŽƒ˜‡”‹‹­‡”‡•‹–‡Ž‡”‡‰‡­‹ç›ƒ’ÇŽ†ÇǤ
—ŽŽƒÇ…ÇŽƒ”ǐ‹–‡”‡–ŠÇœŽƒ”ǃ”––Ǎ­ƒǡ˜‡”‹
„ƒœÇ†ƒ†ƒŠƒ›òŽò•‹–‡Ž‡”‹ƒ­ÇŽƒŠÇœÇ†ƒ
‘•‡˜‹›‡†‡ƒ”––ÇǤ—•ƒ›‡†‡‘”–ƒ›ƒ‰òòòœ
‹–‡”‡–•‹–‡Ž‡”‹­Ç–ÇǤ
‘•›ƒŽƒºŽƒ”ǐ‰‡Ž‹ç‡•‹†‡†‡ǡ‹–‡”‡–
ŠÇœŽƒ”ǐ†ƒ‹ƒ”–Ççǐ’ƒ›Ç­‘„ò›òǤ‡
˜‹†‡‘Žƒ”ǐŠ‡”‡•‹Ž‡”‹Š‡†‡­‡ç‹–Ž‹
—›‰—ŽƒƒŽƒ”ǐƒ›Ç•ƒ›ˆƒ›Ç’ƒ›Žƒçƒ–ǺǕ‘•›ƒŽƒºŽƒ”ƒ˜‡”‹Ž‡„‹Ž‡…‡‡‹›‹Ú”‡ƒ…‡„‘‘Ǥ‹”­‘‰ò…‡ŽŽ‡‡›Ž‡ç‹†‹‹ŠƒŽ‹‡
‰‡Ž‡•‹–‡ǡ•ƒ‹„‹Ž‰‹•ƒ›ƒ”ǐǜƒ—”—Ž—ç
„‹”›ƒœÇŽÇƒ†ƒ”‘’Ž‹‡‘Žƒ•Çƒƒ”çǐ
–ƒ”ƒ›Ç…Çòœ‡”‹†‡­ƒŽÇçǛ‘”Ǥ—ƒ”ƒçǍ
›ƒ’Ǖǐƒƒçƒƒƒçƒƒ—Žƒçƒƒ…‡„‘‘ǡ
‰ò…‡ŽŽ‡†‹­‡­ƒºÇ™‡„–‡‘Ž‘Œ‹Ž‡”‹‹
52
haziran’12
‹­‡”‹•‹†‡„ƒ”ǐ†Ç”ƒ›ƒ„ƒçŽƒ†ÇǤ†Ç
ƒ†Ç‰‡Ž‹ç‡•‹–‡ǡ狏†‹Ž‡”†‡–ƒ”ƒ›Ç…ǐǜ
òœ‡”‹†‡­ƒŽÇç–Ç”ƒ„‹Ž‡…‡º‹‹œ‡‘’Ž‹‡
‹–‡”‡–•ƒ›ˆƒŽƒ”ǐǐ„ƒçǐ†ƒ‰‡Ž‹›‘”Ǥƒ”
—…‡”„‡”‰˜‡‰‡Ž‹ç–‹”‹…‹‡‹„‹‡„—‹ƒÇ
˜‡”‡Š‹­çò’Š‡•‹œ‹–‡”‡–•ƒºŽƒ›Ç…ÇŽƒ”†ƒ
„ƒçƒ•Ç†‡º‹ŽǤº‡”‹–‡”‡–ŠÇœŽƒ”Ǐǜ
ŠƒŽ‡ʹͷ͸˜‡†ƒŠƒƒœ•‡˜‹›‡Ž‡”†‡‘Ž•ƒ›†Çǡ
ƒ…‡„‘‘ǯ—ƒƒ•ƒ›ˆƒ•ÇÇƒ­ÇŽƒ•Ç‹­‹
„‹Ž‡ȋ‹–‡”‡–‹„ƒçǐ†ƒ•ÇÇ…Ç„‹”•ò”‡­
‘ŽƒȌ›ƒŽƒçǍʹͲǦ͵Ͳ•ƒ‹›‡ƒ†ƒ”„‡Ž‡‡œ‘”—†ƒƒŽƒ…ƒ–ǍǤŽ„‡––‡‹„‹”ƒ­
‰‹”‹ç†‡‡‡‹œ†‡•‘”ƒ„—•ÇÇ…Ç•ò”‡…‹
„‹”†ƒŠƒ†‡‡›‹Ž‡‡‡‹­‹†ƒŠƒŠÇœŽÇ
ƒ­ÇŽƒ„ƒ•‹–•‹–‡Ž‡”‡›Ú‡Ž‡…‡–‹Ǥ…ƒ
‡‰ƒ„‹–Ž‡”Ž‡–‡Žƒˆˆ—œ‡†‹Ž‡‹–‡”‡–ŠÇœŽƒ”Çǡ
狏†‹Ž‹ƒ…‡„‘‘‰‹„‹‘’Ž‹‡•‹–‡Ž‡”‹­‹
‰ƒ›‡–›‡–‡”Ž‹‰Úœòò›‘”ǤǤǤ
TV ile Seyirci Arasında Köprü:
Sosyal Ağlar
—ŽŽƒÇ…ÇŽƒ”•‘•›ƒŽƒºŽƒ”Ç„ƒçƒ‹•ƒŽƒ”Žƒ
‹Ž‡–‹ç‹—”ƒƒ•ƒ†Ç›Žƒ—ŽŽƒƒ›ƒ
„ƒçŽƒ†ÇŽƒ”•ƒ†ƒœƒƒŽƒ‹çŽ‡”†‡º‹ç–‹ǤY‡•‡‡—ŽŽƒÇ…ǐǐ‡†‹’”‘ϐ‹Ž‹ŠƒŽ‹‡‰‡Ž†‹Ǥ
GŽ‡–‹ç‹—”ƒ–ƒ•ƒǡƒ•Ž‘Žƒƒ„—º—ƒ
­‡‹Ž‹’ǡ’”‘ϐ‹Ž‹‰ò…‡ŽŽ‡‡˜‡†ƒŠƒ’ƒ”ÇŽ-
–ÇŽÇŠƒŽ‡‰‡–‹”‡–‹Ǥ—•ò”‡­ŠƒŽ‡†‡˜ƒ
‡†‹›‘”‘Ž•ƒ†ƒǡ–‡Ž‡˜‹œ›‘Žƒ”ǐ†‡˜”‡›‡
‰‹”‡•‹›Ž‡„‹”Ž‹–‡™‹––‡”˜‡ƒ…‡„‘‘‰‹„‹
•‘•›ƒŽƒºŽƒ”†ƒ‹’”‘ϐ‹ŽŽ‡”‹›‡‹„‹”—ŽŽƒÇ
ƒŽƒÇ‘”–ƒ›ƒ­Ç–ÇǤ
”–Ǎ–‡Ž‡˜‹œ›‘’”‘‰”ƒŽƒ”ǐƒǡò•–‡Ž‹…ƒŽÇ
›ƒ›ÇŽƒƒŽƒ”ƒ•‘•›ƒŽƒºŽƒ”òœ‡”‹†‡‹–‡”ƒ–‹ˆ„‹”燍‹Ž†‡ƒ–ÇŽƒòòǤʹͲͳͳǯ†‡
ƒŽ‡˜Ž‡‡„—›Ú–‡•ƒ›‡•‹†‡ǡ…ƒŽÇ
›ƒ›Ç†ƒ™‹––‡”ǯ†ƒ‰‡Ž‡›‘”—˜‡•‘”—Žƒ”Ç
†‡º‡”Ž‡†‹”‡–‡Ž‡˜‹œ›‘…—Žƒ”ǡ„—•ƒ›‡†‡
•‡›‹”…‹‹Ž‡‹–‡”ƒ–‹ˆ„‹”„ƒº—”—ç‘Ž†—Ǥ
”–Ǎ•‘•›ƒŽƒºŽƒ”•ƒ›‡•‹†‡ǡ’”‘‰”ƒ…ÇŽƒ”
˜‡•‡›‹”…‹„‹”‡˜‹‘”–ƒŽƒçƒ­ƒŽÇ烔ƒǡ…ƒŽÇ
›ƒ›Ç†ƒ‹’”‘‰”ƒ›Ú˜‡”‹›‘”ǤG–‡”‡–‹
›ƒ›ÇŽƒ›ƒ„ƒçŽƒ†ÇºÇͻͲǯŽƒ”ǐ•‘—†ƒǡ–‡Ž‡˜‹œ›‘†ƒ‹ƒ”ƒ–‡”Ž‡”‡‹–‡”‡–˜ƒ•Ç–ƒ•Ç›Žƒ
ò†ƒŠƒŽ‡‡†‡„‹Ž‡…‡º‹‹œ‡‹•‡‹ƒƒœ†ÇǤ
”–Ǎ‡”ƒƒ”çǕǐ†ƒ‰Ú”†òºòòœòŽò
‹ç‹Ž‡”Ž‡‘Žƒ‡•ƒˆ‡‹œǡʹͲͲͲǯŽ‡”‹„ƒçǐ†ƒ‹‰‹„‹›ƒ†ƒ†ƒŠƒÚ…‡•‹ƒ†ƒ”—œƒ†‡º‹ŽǤ
ƒ’–ǍŽƒ”ǐdž‡•–‡Ž‡†‹º‹‹œ›ƒ†ƒ†‡•–‡Ž‡‡†‹º‹‹œ„‹”‹‡ǡ•‘•›ƒŽƒºŽƒ”•ƒ›‡•‹†‡…ƒŽÇ
›ƒ›Ç†ƒ—ŽƒçƒòòǤ‡Ž‹•‘ƒ–ƒ
Š‹­ƒ”çǎƒçƒ›ƒ…ƒºÇÇœ„‹”òŽò›ò•‘”—
„‘„ƒ”†ÇƒÇƒ–—–ƒÇœ†ƒǡ•‘•›ƒŽƒºŽƒ”
•ƒ›‡•‹†‡‰‡”­‡‘Ž—ç„‹”†ò犃Ž‹‡‰‡Ž†‹Ǥ
°=(/'26<$
Şirketler Ve Markalar da Takip
Altında
Markalar ve Tüketiciler Arasında
Köprü: Sosyal Ağlar
‘•›ƒŽƒºŽƒ”›ƒŽÇœ…ƒ‹ç‹Ž‡”‹†‡º‹Žǡ狔‡–Ž‡”‹˜‡ƒ”ƒŽƒ”džƒŠƒŽƒ›ƒŽƒç–Ç”†ÇǤ‘
—ŽŽƒÇ…ÇŽƒ”•‡˜†‹Ž‡”‹ϐ‹”ƒŽƒ”ǃ…‡„‘‘ǯ–ƒ
„‡º‡‹’ǡ
‘‘‰Ž‡Ϊǯ–ƒ­‡˜”‡•‹‡‡Ž‡›‹’ǡ
™‹––‡”ǯ†ƒ–ƒ‹’‡†‡„‹Ž‹›‘”ǥ—†—”—‹ç‹‹
‡‰‘Ȁdz„‡dzŽ‹º‹†‡ƒ›ƒŽƒÇ›‘”Ǥ‡˜†‹º‹ç‡›‹
•ƒŠ‹’Ž‡‡‹•–‡›‡„‹”‡›ǡ—–Žƒƒ‘—’”‘ϐ‹Ž‹‡„‹”燍‹Ž†‡‡Ž‡›‡”‡ǡ‡†‹•‹‹‘Ž—ç–—”ƒ
’ƒ”­ƒŽƒ”†ƒ„‹”‹ŠƒŽ‹‡‰‡–‹”‹›‘”Ǥ
‘…‹ƒŽƒ‡”•ǯǐƒ”ƒç–Ç”ƒŽƒ”ǐƒ‰Ú”‡„‹”…‘Žƒ
ƒ”ƒ•Çǡƒ…‡„‘‘ǯ–ƒ›ƒŽƒçǍͶʹǤͲͲͲǤͲͲͲ‹ç‹
–ƒ”ƒˆÇ†ƒDz‡º‡dz‹Ž‹ç†—”—†ƒǤ—ϐ‹”ƒǡ
ƒ…‡„‘‘ǯ—ƒ”ƒŽƒ”ƒ–‡‰‘”‹•‹†‡‡­‘
„‡º‡‹Ž‡‹•‹†‡ƒ›Çœƒƒ†ƒǤƒƒŽƒ”
‰Ú•–‡”‹›‘”‹ǡ‹Ž›‘Žƒ”…ƒ‹•ƒƒ…‡„‘‘
òœ‡”‹†‡•‡˜†‹º‹ƒ”ƒ›ƒ—ŽƒçÇçǤŽ„‡––‡
‹„‡œ‡”‹Ž‹•–‡Ž‡”™‹––‡”˜‡
‘‘‰Ž‡Ϊ‰‹„‹
†‹º‡”•‘•›ƒŽƒºŽƒ”‹­‹†‡‡˜…—–Ǥò‡–‹…‹Ž‡”
„—’Žƒ–ˆ‘”Žƒ”Ǎ—ŽŽƒÇ’„‹”‡˜‹•‡˜†‹Ž‡”‹
ƒ”ƒŽƒ”ƒ†‘—ƒ‹­‹‡ŽŽ‡”‹‹—œƒ–Ç›‘”Ǥ
‡‹ƒ”çǖƒ”ƒˆ†—”—ƒƒ•ÇŽ›ƒŽƒçǛ‘”ǫ
—†ƒ›ƒŽƒçǍͷ›ÇŽÚ…‡•‘•›ƒŽƒºŽƒ”
òœ‡”‹†‡ƒ”ƒŽƒ”ǐˆƒ•ƒ›ˆƒŽƒ”ǐƒ—Žƒçƒ
‹•ƒŽƒ”ƒ†‡–ƒǡ­‘—œƒ–ƒ‹„‹”ƒ”ƒ’ƒ”­ƒ•Çƒ
›òœ‡›‡­ƒŽÇçǛ‘”Žƒ”†Ç˜‡ƒÇ–ÇŠ‡†‡ϐŽ‡”‹‡
—ŽƒçƒŽƒ”ǐLJ‰‡ŽŽ‹›‘”†—Ǥf—ƒ‹•ò”‡…‹‹•‡ǡ‘
—œƒ–ƒ‹ƒ”ƒ’ƒ”­ƒ•Çƒ†òœ‡Ž‹‘Žƒ”ƒ›ƒ’ÇŽƒ
‰‡‹•‡ˆ‡”Ž‡”‹‘Žƒ”ƒ–ƒ”‹ˆ‡†‹Ž‡„‹Ž‹”Ǥ‹”ƒƒ”–Ǎ
ƒ”ƒ›ƒ‡Ž‹‹—œƒ–ƒ—ŽŽƒÇ…ÇŽƒ”ƒǡƒ”ƒ
–ƒ”ƒˆÇ†ƒ—”—•ƒŽ„‹”‡Ž—œƒ–ÇŽÇ›‘”Ǥ”–Ǎ
ƒ”ƒŽƒ”ǡ•‘•›ƒŽƒºŽƒ”•ƒ›‡•‹†‡„‹”‡›Ž‡”‡
†‘——›‘”ǥ
‡‘Ž‘Œ‹†ò›ƒ•Ç狔‡–Ž‡”˜‡–ò‡–‹…‹Ž‡”ƒ”ƒ•Ç†ƒ‹ƒŽÇ†—˜ƒ”Žƒ”ǍƒŽ†Ç”Ç›‘”Ǥ
•‹†‡‹•ƒŽƒ”•ƒ–ǐƒŽ†ÇŽƒ”Çò”ò˜‡
Š‹œ‡–Ž‡”†‡†‘Žƒ›Ç狍ƒ›‡–Ž‡”‹‘—•—†ƒ
›ƒŽÇœ†ÇǤ‹”ƒϐ‹”ƒŽƒ”ǐ•ƒ–Ç燎‡ƒŽƒ”Ç
Šƒ”‹…‹†‡‹Ž‡–‹ç‹—”ƒ„‹Ž‡…‡Ž‡”‹Š‡‡
Š‡‡‹•‡›‘–—Ǥ…ƒƒ”–Ǎ•‘•›ƒŽ
ƒºŽƒ”Žƒ„‡”ƒ„‡”ϐ‹”ƒŽƒ”‹­‹›‡‹„‹”‹Š–‹›ƒ­
†‘º†—˜‡„—‹Š–‹›ƒ­ǡ–ò‡–‹…‹Ž‡”‹•‘”—Žƒ”ǐǭڜ‡›‡›Ú‡Ž‹Ú‡Ž‹„‹”ƒ†Ç‘Ž†—Ǥ
‘•›ƒŽƒºŽƒ”†ƒ‹ç‹˜‡—”—Žƒ”ŠƒÇ†ƒ›ƒ’ÇŽƒ›‘”—Žƒ”ǡŠ‡”‡•‡ƒ­Çȋ‡º‡”
ڜ‡ŽŽ‹Ž‡›‘”——›ƒœƒ›ƒ†ƒ’Žƒ–ˆ‘”—
•ƒŠ‹’Ž‡”‹–ƒ”ƒˆÇ†ƒ•ƒŽƒƒ†Ç­ƒȌ
‘Ž†—º—‹­‹ǡÇ•ƒ•ò”‡†‡‘„‹Ž‡”…‡Šƒ––ƒ
‹Ž›‘Žƒ”…ƒ‹•ƒÇ‰Ú”‡„‹Ž‡…‡º‹——‹„‹”
ŠƒŽ‡‰‡Ž‹›‘”Ǥ—†ƒ‡º‡”ŠƒŽƒ”ǐ†ƒ‘Ž—•—œ
›‘”—Žƒ”›ƒ’ÇŽ†Ç›•ƒǡ‹ç‹˜‡—”—Žƒ”‹­‹
•‘†‡”‡…‡Ú–ò„‹””‡ˆ‡”ƒ•‘Ž—›‘”Ǥ‹”ƒ
‰‡Ž‡…‡º‹Ž‹†‡”‡†›ƒ•Ç‘Žƒ›‘Ž——ŠÇœŽƒ
ƒ–‡†‡‹–‡”‡–ǡƒ”ƒ‹ƒŒŽƒ”ǐƒ•‘
†‡”‡…‡ƒºÇ”›ƒ”ƒŽƒ”ƒŽ†Ç”ƒ„‹Ž‡…‡ƒ†ƒ”
‰ò­ŽòǤG•ƒŽƒ”ϐ‹”ƒŽƒ”ŠƒÇ†ƒ‡Ž‡ç–‹”‹Ž‡”‹‹„—”ƒ†ƒǡŠƒƒ”‡–‡˜ƒ”†Ç”ƒƒ
ƒ›†Ç›Žƒ†‹Ž‡†‹Ž‡”‹‰‹„‹›ƒ’ƒ„‹Ž‹›‘”ǤƒœÇŽƒ
‘Ž—Ž—Ȁ‘Ž—•—œ‡Ž‡ç–‹”‹Ž‡”ǡ†‹º‡”‹•ƒŽƒ”
–ƒ”ƒˆÇ†ƒ‘—ƒ”ƒǡƒ”ƒŠƒÇ†ƒϐ‹‹”
•ƒŠ‹„‹‘Ž——›‘”Ǥ
Dz—ŽŽƒÇ…Ç›‘”—Žƒ”Çdzƒ†Ç˜‡”‹Ž‡˜‡‹–‡”‡–†Ççǐ†ƒŠ‡‡Š‹­„‹”›‡”†‡„—Žƒƒ›ƒ…ƒºÇÇœ„—†‡º‡”Ž‹„‹Ž‰‹Ž‡”ǡò”ò˜‡Š‹œ‡–
•ƒ–ǐƒŽÇ”‡„ƒÇŽƒ„‹”—ƒ”ƒŽÇ”‡ˆ‡”ƒ•
“İyi bir sosyal ağ
yönetimi, hem marka
kimliği için önem taşıyor
hem de müşteri bazında
marka ile bağları
kuvvetlendiriyor”
‡–‹Ž‡”‹‡ŠƒŽ‹‡‰‡Ž†‹Ǥ‘Žƒ›Ç•Ç›Žƒǡ–‡‘Ž‘Œ‹‰‡Ž‹ç‡Ž‡”‹–ƒ‹’‡†‡˜‡‹–‡”‡–‹Ž‡
„‡”ƒ„‡”‰‡Ž‹ç‡›‡‹†òœ‡‡ƒ›ƒ—›†—”ƒ›ƒ­ƒŽÇ烐Dz­ƒº…ÇŽdz狔‡–Ž‡”ǡ‹–‡”‡–
òœ‡”‹†‡‡†‹Ž‡”‹ŠƒÇ†ƒ›ƒœÇŽƒŽƒ”ƒ
­‘†‹ƒ–‡†‹›‘”˜‡­‘Ú‡•‹›‘”Ǥ
Yœ‡ŽŽ‹Ž‡•‘•›ƒŽƒºŽƒ”ǡ–ƒ„‹”…ƒ†ÇƒœƒÇǤ
f‹”‡–‹‹œ‹ƒ‹Ž‹º‹‹‘”—ƒ‹­‹
ƒ…‡„‘‘ǡ™‹––‡”˜‡
‘‘‰Ž‡Ϊ‰‹„‹•‘•›ƒŽ
ƒºŽƒ”Ç­‘‹›‹–ƒ‹’‡–‡Ž‹•‹‹œǤ—ò­Žò†‡ǡ
‡–‹Ž‡”‡Š‡”‡•‹—Žƒçƒ„‹Ž‡•‹‘—•—†ƒ™‹––‡”ڐ‡­ÇÇ›‘”Ǥ—”ƒ†ƒ›ƒœÇŽƒŽƒ”ƒǡ
‡º‡”—ŽŽƒÇ…Ç–ƒ”ƒˆÇ†ƒ‰‹œŽ‡‡†‹›•‡
ȋ‹­‘º—Ž—‰‹œŽ‡‡œȌǡò›‡‘Žƒ•ƒÇœ„‹Ž‡
—Žƒçƒ„‹Ž‹”•‹‹œǤ‘Žƒ›Ç•Ç›Žƒƒ”ƒÇœ›ƒ†ƒ
ò”ò˜‡Š‹œ‡–Ž‡”‹‹œŠƒÇ†ƒ›ƒœÇŽƒ
‘Ž—•—œ‡Ž‡ç–‹”‹Ž‡”ǡò疇”‹Ž‡”‹‹œ–ƒ”ƒˆÇ†ƒ‘Žƒ›…ƒˆƒ”‡†‹Ž‡„‹Ž‹”Ǥ‡Ž‡‹•‘”—
„ò›ò‹•‡ǡ™‹––‡”ǯǐ‰ò†‡ƒ††‡Ž‡”‹
‘ŽƒŠƒ•Š–ƒ‰ǯŽ‡”‡„‹Ž‡‰‡­‡„‹Ž‹”•‹‹œ‹ǡ„—
†ƒòŽ‡‹œ†‡›‡”ƒŽƒ‹Ž›‘Žƒ”…ƒ™‹––‡”
—ŽŽƒÇ…Ç•Ç–ƒ”ƒˆÇ†ƒ™‹––‡”ǯƒ‰‹”†‹Ž‡”‹
ƒ†ƒ‰Ú”òŽ‡‹œ†‡‡‘Ž—”Ǥº‡”ˆ‡Žƒ‡–‹
„‘›—–Žƒ”džƒŠƒ†ƒ„ò›ò‹•‡ǡ†ò›ƒ­ƒ’ǐ†ƒ
™‹––‡”ǯǐŠƒ•Š–ƒ‰ǯŽ‡”‹†‡†ƒŠ‹‡†‹‹œ‡
›‡”„—Žƒ„‹Ž‹”•‹‹œǥ
haziran’12
53
°=(/'26<$
“Müşteri memnuniyeti
artık online dünyada
da karşımıza çıkan bir
kavram. Eğer sosyal
medyada müşterilerinizi
takip edip sorunlarını
çözerseniz, şirketiniz
hakkında internette
birçok olumlu yorum
okuyabilirsiniz…”
Şirketlere Yeni Personel
òòòœò‘†‡”˜‡ƒŽÇ„ƒçǐ†ƒ
狔‡–Ž‡”‹‹­‹ƒ”–Ǎ›‡‹„‹”’‡”•‘‡Ž‹ç‡
„ƒçŽƒ†ÇȀ„ƒçŽÇ›‘”Ǥ‘•›ƒŽºÚ‡–‹…‹•‹›ƒ
†ƒ‘•›ƒŽºœƒÇ‘Žƒ”ƒ‹–‡Ž‡†‹”‹Ž‡
„—‹ç‹Ž‡”ǡƒ”ƒÇœÇ„‹”‡˜‹‹–‡”‡––‡‹
›Ú‡–‹‹‹ò•–Ž‡‹›‘”˜‡•‹œ‹‹–‡”‡––‡‹
†—”———œ†ƒŠƒ„‡”†ƒ”‡––‹º‹‰‹„‹ǡ‘Žƒ•Ç
’”‘„Ž‡Ž‡”‹Ú‰Ú”ò’ç‹”‡–‹‹œ‹­‹•‘•›ƒŽ
ƒºŽƒ”†ƒ‹œŽ‡›‡„‹Ž‡…‡º‹„‹”›‘ŽŠƒ”‹–ƒ•Ç­Çƒ”ƒ„‹Ž‹›‘”Ǥ—‹ç‹Ž‡”‹‹–‡Ž‹Ž‡”‹„—ƒ†ƒ”Žƒ
•ÇÇ”ŽÇ†‡º‹ŽǤò疇”‹Ž‡”‹ƒŽ†ÇºÇò”ò˜‡
Š‹œ‡–Ž‡”ŠƒÇ†ƒ™‹––‡”˜‡ƒ…‡„‘‘
‰‹„‹•‹–‡Ž‡”†‡›ƒ’ÇŽƒ›‘”—Žƒ”Ç‘—›—’ǡ
‘Žƒ”ƒ‘—›Žƒ‹Ž‰‹Ž‹­ÚœòŽ‡”•—ƒ•Ç‹­‹
狔‡–‹‹œ†‡‹‹Ž‰‹Ž‹†‡’ƒ”–ƒÇ„—Šƒ••ƒ•
†—”—ŠƒÇ†ƒ—›ƒ”ƒ‹ç‹Ž‡”†‡•‘•›ƒŽƒº
•‘”—Ž—Žƒ”Ç‘Ž—›‘”Ǥ
—”–†Ççǐ†ƒ†ƒ‘Ž†—º—‰‹„‹òŽ‡‹œ†‡†‡
ƒ”–Ǎ„—’‡”•‘‡Ž‹˜‡„—’‡”•‘‡Ž‹‹‡–Ž‡”‹‹‰Ú”‡›‡„ƒçŽƒ†ÇǤY”‡º‹ò疇”‹
›ƒçƒ†ÇºÇ’”‘„Ž‡‹™‹––‡”ǯ†ƒ’ƒ›ŽƒçǛ‘”
54
haziran’12
˜‡•‘•›ƒŽƒº•‘”—Ž—•—„ƒ•‹–„‹”ƒ”ƒƒ›Žƒ
狔‡–ŠƒÇ†ƒ›ƒœÇŽƒ‡–‹Ž‡”‡—ŽƒçǛ‘”Ǥ
ò疇”‹‹•ÇÇ–Ǖǐǭڜ‡‹­‹ç‹”‡–‹‹œ‹•‘•›ƒŽƒº’”‘ϐ‹Ž‹†‡‘‹ç‹›‡‡•ƒŒƒ–ƒ”ƒǡ‘ƒ—Žƒçƒ„‹Ž‡‹œ‹­‹‰‡”‡Ž‹„‹Ž‰‹Ž‡”‹
ȋƒ‹Žƒ†”‡•‹ǡ–‡Ž‡ˆ‘›ƒ†ƒç‹”‡–ƒ›Ç–Žƒ”ǐǜ†ƒ˜ƒ”•ƒ‹Ž‹—ƒ”ƒ•ÇǥȌƒŽÇ›‘”Ǥ
”†Ç†ƒ‹•‡‹Ž‰‹Ž‹†‡’ƒ”–ƒŽƒ”ƒ„—Žƒ”Ç
‹Ž‡–‡”‡ǡò疇”‹‹•‘”———­ÚœòŽ‡•‹‹•ƒºŽÇ›‘”ǤoŽ‡‹œ†‡„ƒƒŽƒ”†ƒŠ‹œ‡–
ò”‡–‡ϐ‹”ƒŽƒ”ƒƒ†ƒ”•ƒ›Ç•Çœç‹”‡–ǡ•‘•›ƒŽ
ƒºŽƒ”ǐDŽ—燍‹Ž†‡—ŽŽƒƒ”ƒǡ„‹”‡˜‹
ò疇”‹Ž‡”‹‡„—’Žƒ–ˆ‘”Žƒ”†ƒ†‘——›‘”˜‡­Úœò›‘ŽŽƒ”Ç•——›‘”Ǥ
º‡”•‘•›ƒŽƒºŽƒ”†ƒŠƒÇÇœ†ƒ‡Ž‡”‘—ç—Ž†—º——„‹Ž‹›‘”•ƒÇœǡ狔‡–‹‹œ‹„‹”
‰Úœòƒ’ƒŽÇ†‡‡–‹”Ǥ‹”‰Úœòƒ’ƒŽÇ‘Žƒ
„‹”ç‹”‡–ǡ‰‡Ž‡…‡º‹‹‹›‹–ƒŠŽ‹Ž‡†‡‡œ˜‡‘Žƒ•Ç
’”‘„Ž‡Ž‡”‹­‹†‘º”—ڐŽ‡Ž‡”‹ƒŽƒƒœǤ‹”ƒ
‹–‡”‡–ǡ„—”—Ç˜Ç”Ç’•Ç”–Ǐǜǭ‡˜‹”‡‡›‡…‡º‹‹œƒ†ƒ”Šƒ›ƒ–ǐ‹­‹†‡˜‡ƒ”–Ǎ‹ç
†ò›ƒ•ÇÇ†ƒ–ƒ”–Ççǎƒœ„‹”’ƒ”­ƒ•ÇǤ
ò疇”‹Ž‡”‡•‘•›ƒŽ‡†›ƒòœ‡”‹†‡—Žƒçƒ
狔‡–Ž‡”ǡŠ‡‘Žƒ”Ǐ—–Ž—‡†‹›‘”Š‡†‡
ƒ”ƒ‹Ž‹º‹‹˜‡‰ò˜‡‹Ž‹”Ž‹º‹‹†ƒŠƒ
†ƒ•ƒºŽƒŽƒç–ǔǛ‘”ǤY”‡º‹„‹”ò疇”‹ǡ
狔‡–‹‹œ‹˜‡”†‹º‹Š‹œ‡–‹Ž‡‹Ž‰‹Ž‹‘Ž—•—œ
„‹”‡Ž‡ç–‹”‹•‹‹•‘•›ƒŽƒºŽƒ”†ƒ’ƒ›Žƒç–ÇǤ‘•›ƒŽƒº›Ú‡–‹…‹‹œ„—‹Ž‡–‹›‹„—Ž†—˜‡‹ç‹›‡
—Žƒçƒ”ƒǡ•‘”——­ÚœòŽ‡•‹‹•ƒºŽƒ†ÇǤ—
†—”—†ƒ„ƒŠ•‹‰‡­‡ò疇”‹ǡ›‹‡•‘•›ƒŽ
ƒºŽƒ”Ǎ—ŽŽƒƒ”ƒ›‡‹„‹”‹Ž‡–‹›ƒœƒ„‹Ž‹”˜‡
„—†‡ˆƒ‡—‹›‡–‹‹‡†‹–ƒ‹’­‹Ž‡”‹›Ž‡Ȁƒ”ƒ†ƒçŽƒ”Ç›Žƒ’ƒ›Žƒçƒ„‹Ž‹”Ǥ—†ƒ’‘–ƒ•‹›‡Žò疇”‹Ž‡”‹‹œ‹‰Úœò†‡ǡ›ƒ’ƒ…ƒºÇÇœ
‡‹›‹˜‹”ƒŽ”‡Žƒ†ƒ„‹Ž‡†ƒŠƒ•ƒ‹‹
„‹”†—”—烐ŽƒÇƒ‰‡Ž‹›‘”Ǥ‹”ƒò疇”‹Ž‡”ǡ
ƒœ‡˜˜‡Ž†‡„‡Ž‹”––‹º‹‹œ‰‹„‹Dz—ŽŽƒÇ…Ç
›‘”—Žƒ”Çdzƒ­‘Ú‡˜‡”‹›‘”Ǥƒ”ƒ
–‡Ž‡ˆ‘—ƒŽƒ‹­‹‹•ƒŽƒ”ڐ…‡Ž‹Ž‡„‡Ž‹”Ž‹•‹–‡Ž‡”‡‰‹”‹’ǡ„—ƒ”ƒ–‡Ž‡ˆ‘ŠƒÇ†ƒ
†ƒŠƒÚ…‡†‡•ƒ–ǐƒŽƒŽƒ”‡–ò”„‹Ž‰‹Ž‡”
’ƒ›ŽƒçÇ熋›‡„ƒÇ›‘”ǤŽ—Ž—”‡ˆ‡”ƒ•Žƒ”†ƒ‡—Žƒ”•ƒǡ‰ÚœŽ‡”‹‹‘”—–ƒ…ƒ
‘Ž—•—œ›‘”—Žƒ”Žƒƒ”çǎƒçƒ†ÇŽƒ”•ƒǡ
ƒ”ƒ–‡Ž‡ˆ‘—•ƒ–ǐƒŽÇ›‘”Žƒ”Ǥƒ„‹‹„—
†—”——–ò‡–‹…‹‹…‡„‹‡‰‹”‡ƒƒçȀ
‰‹†‡”–ƒ„Ž‘•—›Žƒ†ƒ­‘›ƒÇ†ƒ‹Ž‰‹•‹˜ƒ”Ǥ
oŽ‡‹œ‰‹„‹›ò•‡˜‡”‰‹Ž‡”Ž‡†‘ƒ–ÇŽÇç
„‹”òŽ‡†‡‹•ƒŽƒ”ǡ‡ŽŽ‡”‹†‡‹’ƒ”ƒ›Ç
—ŽŽƒÇ”‡‹‹—”‹•ƒŽƒ‹•–‹›‘”Ǥ
—†ƒ—ŽŽƒÇ…Ç›‘”—Žƒ”ǐNJƒ›ƒ–—”–ƒ”Ç…Ç
„‹”ŠƒŽ‡‰‡–‹”‹›‘”Ǥ—ŽŽƒÇ…Ç›‘”—Žƒ”ǐÇ
Ž‡Š‹‹œ‡­‡˜‹”‡‹•‡‡Ž‹‹œ†‡ǥ
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o”ò˜‡Š‹œ‡–•ƒ–Ç›‘”•ƒÇœǡ•ƒ–ǐƒŽƒò疇”‹Ž‡”‹›ƒ’–ǍŽƒ”Ç›‘”—Žƒ”Ç…ƒ—ŽƒºÇ›Žƒ†‹Ž‡‡Ž‹Ȁ–ƒ‹’‡–‡Ž‹•‹‹œǤͳͻͷͲǯ†‡„‹”—–—‹„”‹–
•ƒ–ǐƒŽƒ„‹”ò疇”‹ǡ‹„”‹–Ž‡”‹›ƒƒ†ÇºÇÇ
ˆƒ”‡––‹º‹†‡ǡ†—”——ƒ…ƒ‡†‹ƒ‹Ž‡•‹‡
˜‡„‹”ƒ­›ƒÇÇƒ•Ú›Ž‡›‡„‹Ž‹›‘”†—Ǥf‹†‹‹•‡
烔–Žƒ”ͳͻͷͲ‹Ž‡—ƒ›‡•‡‡†‹Ž‡‡›‡…‡ƒ†ƒ”
†‡º‹ç–‹Ǥo”ò˜‡Š‹œ‡–ƒŽ‹–‡‹œ†‡‹•ÇÇ–ÇŽƒ”Ç
•‘•›ƒŽƒºŽƒ”†ƒ†‹Ž‡‰‡–‹”‡„‹”—ŽŽƒÇ…Çǡ­‘
Ç•ƒ•ò”‡†‡›òœŽ‡”…‡‹ç‹›‡—ŽƒçǛ‘”ǤŽƒç–ǺÇ
°=(/'26<$
‹ç‹Ž‡”†‡ǡò”òŽ‡”‹‹œ‹‡Ž‡ç–‹”‹Ž†‹º‹›‘”——
„‡º‡‹”›ƒ†ƒ’ƒ›Žƒçǔ•ƒǡ„‹”†‡„‹”‡ŠƒÇÇœ†ƒ„‹Ž‡”…‡‹ç‹‹‘—ç–—º—„‹”–‘’Ž—Ž—‹Ž‡
ƒ”çǍƒ”çǛƒ‰‡Ž‡„‹Ž‹”•‹‹œǤG狐†ƒŠƒ†ƒÚ–ò
›ƒÇǡ„—„‹”•ƒƒ––‡„‹Ž‡Ç•ƒœƒƒ‹­‹†‡
‡›†ƒƒ‰‡Ž‡„‹Ž‹”ǨڛŽ‡„‹”•ò”‡­–‡•‘”ƒ
ò”òŽ‡”‹‹œ‹ƒ†ÇÇ–‡”ƒ”–‡‹œ‡­Çƒ”ƒ‹•‡ǡ
ƒ…ƒƒ›Žƒ”˜‡„‡Ž‹†‡›ÇŽŽƒ”•ò”‡…‡­ƒŽÇ珃Žƒ”ǐ•‘—…—†ƒ‘Žƒ…ƒ–Ç”Ǥ
oŽ‡‹œ†‡ǡ•‘•›ƒŽƒº—œƒŽƒ”Ç›Žƒ­ƒŽÇ烐Žƒ”ǐ•ƒ›Ç•ÇƒœÇ•ƒƒ›ƒ…ƒƒ†ƒ”ƒ”––ÇǤ
ƒç–ƒ™‹––‡”˜‡ƒ…‡„‘‘‘Žƒòœ‡”‡ƒÇŽŽÇ
狔‡–Ž‡”„—‘–ƒŽƒ”Ç–ƒ‹’‡†‹’ǡò疇”‹Ž‡”‹‹‡—‹›‡–‹‹•ƒƒŽ†ò›ƒòœ‡”‹†‡†‡
‘–”‘Ž‡†‹›‘”Ǥ‘•›ƒŽ‡†›ƒ†ƒ‘Žƒ”Ç„—Ž—’
•‘”—Žƒ”ǐǭڜ†òºòòœ†‡‹•‡ǡ„—†‡ˆƒç‹ƒ›‡–
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›ƒ†ƒŠ‡•ƒ’Žƒ”ǐ›Ú‡–‹…‹Ž‹•–‡•‹‡‘—†ƒ
‡Ž‡›‡”‡ǡò疇”‹Ž‡”‹‹œ‹‹–‡”‡–òœ‡”‹†‡‹›‘”—Žƒ”ǐƒ—Žƒƒ„ƒ”–ƒǤf‹”‡–Ž‡”‹
‹–‡”‡–òœ‡”‹†‡–ò‡–‹…‹Ž‡”‡‡Ž‹‹—œƒ–ƒ•Ç
•ò”‡…‹ǡ›ƒŽƒçǍͳ›ÇŽ†Ç”‰ÚœŽ‡‰Ú”òŽò”燍‹Ž†‡
ƒ”––ÇǤƒŠƒÚ…‡•‹†‡‹•‡–‡–òÚ”‡Ž‡”‹‡
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Š‡òœˆƒ”‡–‡‹ç•ƒ›Ç•Çœ‹–‡”‡–—ŽŽƒÇ…Ç•Ç
˜ƒ”Ǥº‡”ڐ…‡†ƒ˜”ƒÇ’ǡ•‘”—Žƒ”ǐǭڜ‡‹Ž
狔‡–Ž‡”†‡‘Žƒ›Ç„ƒçƒ”Ç”•ƒÇœǡ„——›‰—Žƒ-
ƒÇçƒçÇŽÇºÇ‹Ž‡„‡”ƒ„‡”ŠƒÇÇœ†ƒ•‘•›ƒŽ
‡†›ƒ†ƒ„‹”†‘Ž—‘Ž—Ž—‡•ƒŒ›ƒœƒò疇”‹Ž‡”‹‹œ‹‘ŽƒœÇ—˜˜‡–Ž‡—Š–‡‡ŽǤ‡òœ
ò疇”‹Ž‡”„ƒœÇ†ƒ­‘ˆƒœŽƒ‡çˆ‡†‹Ž‡‹ç„‹”
ƒŽƒ‘Žƒ•‘•›ƒŽ‡†›ƒòœ‡”‹†‡ò疇”‹–ƒ‹„‹ǡ–ò‡–‹…‹Ž‡”‹‰Úœò†‡­‘‘Ž—Ž—„‹”‹ƒŒ
­‹œ‡‹œ‹­‹„—Ž—ƒœ‹‡–‰‹„‹‰Úœòò›‘”Ǥ
ƒœ„‹”•‘•›ƒŽ‡†›ƒ›Ú‡–‹…‹•‹•ƒ›‡•‹†‡ǡ
”‡Žƒ˜‡–ƒÇ–Ǐ‹­‹„ò›ò’ƒ”ƒŽƒ”›ƒ–Ç”ƒÇœƒ„‹Ž‡‰‡”‡ƒŽƒ›ƒ„‹Ž‹”Ǥº‡”ò疇”‹Ž‡”‹‹œ‹•‘•›ƒŽƒºŽƒ”†ƒœƒƒÇ†ƒ›ƒƒŽƒ›Ç’
’”‘„Ž‡Ž‡”‹‹­Úœ‡”•‡‹œǡ•‹œ‹”‡Žƒ˜‡
–ƒÇ–ǏǐǜǏò疇”‹Ž‡”‹‹œ‡†‹’”‘ϐ‹ŽŽ‡”‹
˜ƒ•Ç–ƒ•Ç›Žƒ„‹Ž‡”…‡ǡŠƒ––ƒ„ƒçƒ”ÇŽÇ„‹”’‘Ž‹–‹ƒ›Žƒ›òœ„‹Ž‡”…‡‹•ƒÇ‡†‹‹œ†‡‘Ž—Ž—
燍‹Ž†‡•Úœ‡––‹”‡„‹Ž‹”•‹‹œǤ
Sosyal Ağlarda Müşteri
Memnuniyeti
Dzò疇”‹‡—‹›‡–‹dzǡ‹ç‹Š‡ò”‡–‹…‹
Š‡†‡–ò‡–‹…‹–ƒ”ƒˆÇ‹­‹•‘†‡”‡…‡„‹Ž‹†‹
„‹”ƒ˜”ƒǤf‹†‹›‡†‡„—ƒ˜”ƒÇ‹­‹
‰‡‡ŽŽ‹Ž‡ǡϐ‹œ‹•‡Ž‘Žƒ”ƒ‹Ž‡–‹ç‹˜‡›ƒ–‡Ž‡ˆ‘
˜ƒ•Ç–ƒ•Ç›Žƒò疇”‹‹ϐ‹”ƒ›‡–‹Ž‹•‹‹Ž‡
—”†—º—„ƒºŽƒ–Ç•ƒ›‡•‹†‡†‘Ž†—”—Ž—›‘”†—Ǥ
”–Ǎ„—ƒ˜”ƒƒ•‘•›ƒŽƒºŽƒ”†ƒ‡Ž‡†‹Ǥ‡‡Š‡‡Š‡”ò疇”‹‹Ú›Ž‡›ƒ†ƒ„Ú›Ž‡
‹–‡”‡–‹Ž‡‹ç‹‘Ž—›‘”ǤG­‡”‹•‹†‡›ƒŽƒçǍͳ
‹Ž›ƒ”ƒ†ƒ”—ŽŽƒÇ…Ç„ƒ”ǐ†Ç”ƒƒ…‡„‘‘
‰‹„‹•‘•›ƒŽƒºŽƒ”‹•‡ǡ‹–‡”‡–‹„‹”Šƒ›Ž‹ƒ–‹ˆ
—ŽŽƒÇŽ†ÇºÇÇ”‡•‡†‹›‘”Ǥ‡•‡†‹ƒ–Ž‹…‡
„ƒÇǡͳ‹Ž›ƒ”•ƒ›Ç•Ç†ò›ƒòˆ—•——
›ƒŽƒçǍ͸ǯ†ƒͳǯ‹‡†‹›‘”Ǥ›”Ç…ƒ„—ͳ‹Ž›ƒ”Ç
‡­‘—ŽŽƒƒòŽ‡Ž‡”Ž‹•–‡•‹‡„ƒ–ǺǏǜ†ƒǡ•‘͸ƒ›Ç˜‡”‹Ž‡”‹ÇçǺǐ†ƒò”‹›‡ǯ‹͹Ǥ
•Ç”ƒ†ƒ‘Ž†—º—‰Ú”òŽò›‘”Ǥƒ…‡„‘‘òœ‡”‹†‡
ò”‹›‡ǯ›‡ƒ‹–͵Ͳ‹Ž›‘†ƒˆƒœŽƒ’”‘ϐ‹Ž˜ƒ”Ǩ
—˜‡”‹†‡‰Ú•–‡”‹›‘”‹ǡòŽ‡‹œ†‡•‘•›ƒŽ
‡†›ƒ•‘†‡”‡…‡ƒ–‹ˆ—ŽŽƒÇŽÇ›‘”Ǥ—ƒ–‹ˆ
—ŽŽƒÇÇ‹­‡”‹•‹†‡ƒ”ƒ‹ƒŒŽƒ”Ǎ‘Žƒ›…ƒ
œ‡†‡Ž‡‹’ǡ‘Žƒ›…ƒœ‹”˜‡›‡–Ç”ƒƒ„‹Ž‹”Ǥ
‘Žƒ›Ç•Ç›Žƒ†‘º”—„‹”•‘•›ƒŽƒº›Ú‡–‹‹ç‹”‡–‹‹œ‡ǡò”‹›‡‰‹„‹‹–‡”‡–‹•Ç˜‡›‘º—
—ŽŽƒÇŽ†ÇºÇòŽ‡Ž‡”†‡–ƒŠ‹Ž‡”‹Ú–‡•‹†‡
ƒ”ƒ„‹Ž‹‹”Ž‹º‹‰‡–‹”‡„‹Ž‹”Ǥ
ò–ò”‹•–ç‹”‡–Ž‡”ǡ‹ç‹•‘•›ƒŽƒº–ƒ”ƒˆÇÇ­‘
‹›‹‘–”‘Ž‡†‡”‡ǡ”ƒ‹’Ž‡”‹‡ˆƒ”‡––‹”‡†‡„‹”ƒ­ƒ†ÇÚ‡‰‡­‹›‘”Ǥ‘•›ƒŽƒºŽƒ”†ƒ
ò疇”‹Ž‡”‹‹‡—‹›‡–‹‹ƒ”ƒç–Ç”ƒ
狔‡–Ž‡”ǡ™‹––‡”‰‹„‹ƒºŽƒ”†ƒò疇”‹Ž‡”‹‹
–ƒ‹’†‡‡†‡”‡ǡ‘Žƒ”ƒ‹Ž‰‹‰Ú•–‡”†‹Ž‡”‹‹†‡
Š‹••‡––‹”‹›‘”ǤG–‡”‡–òœ‡”‹†‡›ƒçƒƒ„—
•Ç…ƒ–‡ƒ•ǡò疇”‹Ž‡”„ƒœÇ†ƒ‰ƒ›‡–‘Ž—Ž—
”‡ˆ‡”ƒ•Žƒ”ǐ‘Ž—珃•ÇÇ•ƒºŽÇ›‘”Ǥ
‡Ž‡…‡–‡
•‘•›ƒŽƒºŽƒ”‹ç‹˜‡—”—Žƒ”‹­‹†ƒŠƒ†ƒ
ڐ‡Ž‹„‹”ŠƒŽ‡‰‡Ž‡…‡Ǥ‡Ž‹†‡•‘•›ƒŽ
ƒºŽƒ”òœ‡”‹†‡„‹Ž‡ç‹”‡–Ž‡”•‹’ƒ”‹çƒŽƒ›ƒ
„ƒçŽƒ›ƒ…ƒǤŽƒ…ƒŽƒ”LJÇ•ƒœƒƒ†ƒÚ‰Ú”ò’ŠƒŽ‡›ƒ’ƒç‹”‡–Ž‡”‹•‡ǡ”ƒ‹’Ž‡”‹‹
›ƒÇ†ƒŠÇœŽƒ‰‡­‡…‡ǥ
haziran’12
55
$YíDU°]JHQ
MAKALE
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Hızla yaygınlaşan ve gün geçtikçe genişleyen e-devlet
uygulamalarına bir yenisi daha ekleniyor. Bundan sonra ıslak
imza yerine “elektronik imza” kullanılacak, tahsilatlar tek
hazine hesabından yapılacak
›‰—Žƒƒ›ƒ‰‡­‹Ž†‹º‹‰ò†‡„—›ƒƒŠÇœŽƒ›ƒ›‰ÇŽƒçƒ
˜‡‰ò‰‡­–‹­‡‰‡‹çŽ‡›‡‡Ǧ†‡˜Ž‡–—›‰—ŽƒƒŽƒ”ǐƒ„‹”
›‡‹•‹†ƒŠƒ‡Ž‡‹›‘”Ǥ—›‡‹—›‰—ŽƒƒÇƒ†ÇǢDzKamu
Elektronik Ödeme SistemidzǤǕƒƒ†Ç›ŽƒDzKEÖSdz‘Žƒ”ƒƒ†Žƒ†Ç”ÇǦ
Žƒ„—•‹•–‡Ž‡ƒ—†ƒƒ”–ǍǕŽƒ‹œƒ›‡”‹‡Dzelektronik imza”
—ŽŽƒÇŽƒ…ƒǤƒŠ•‹Žƒ–Žƒ”–‡Šƒœ‹‡Š‡•ƒ„ǐ†ƒ›ƒ’ÇŽƒ…ƒǤY‹Ž‡
†‡˜Ž‡–‹ƒ‹–›Ú‡–‹‹†‡‹‡–‹Ž‹º‹‹ƒ”––ǔǎƒ•ÇŠ‡†‡ϐŽ‡‹›‘”Ǥ
‡˜Ž‡–ǡ›ÇŽ†ƒʹͲ‹Ž›‘ƒ†‡–Ú†‡‡‹çŽ‡‹›ƒ’Ç›‘”Ǥ”–Ǎ„—Ú†‡‡Ǧ
Ž‡”‡Ž‡–”‘‹‘”–ƒ†ƒǡŠÇœŽÇ„‹”燍‹Ž†‡›ƒ’ÇŽƒ…ƒǤ
ƒ—†ƒŽ‡–”‘‹Y†‡‡‹•–‡‹ǯ›Ž‡„‹”Ž‹–‡†‡˜Ž‡–ǡŠ‡Ú†‡‡Ǧ
Ž‡”‹­‹ǡŠ‡†‡‰‡Ž‹”‹­‹–‡„‹”Š‡•ƒ„Ǎ—ŽŽƒƒ…ƒǤƒ‹ǡ‡”‡œ˜‡
–ƒç”ƒ†ƒ‹—Šƒ•‡„‡„‹”‹Ž‡”‹†‡–òÚ†‡‡Ž‡”ǡ†‘º”—†ƒ‡”‡œ
ƒƒ•Çòœ‡”‹†‡Šƒ•ƒŠ‹’Ž‡”‹‹Š‡•ƒ’Žƒ”ǐƒƒ–ƒ”ÇŽƒ…ƒǤ
—›‡‹•‹•–‡Ž‡„‡”ƒ„‡”Ú†‡‡Ž‡”†‡Ç•Žƒ‹œƒŽÇ„‡Ž‰‡›‡”‹‡ƒ”Ǧ
–Ǎ‡Ž‡–”‘‹‹œƒ†Ú‡‹„ƒçŽƒ›ƒ…ƒǤƒŠ•‹Žƒ–Žƒ”–‡Šƒœ‹‡…ƒ”‹
U
56
haziran’12
Š‡•ƒ„ǐ†ƒ„‹”‹‡…‡ǤY†‡‡˜‡–ƒŠ•‹Žƒ–Žƒ”ƒ‹Ž‹ç‹‹çŽ‡Ž‡”‹ƒƒŽ‹œ
˜‡†‡‡–‹Ž‡”‹†‡‡–‹Ž‡ç–‹”‹Ž‡„‹Ž‡…‡Ǥ
‡˜Ž‡–ǡƒ—Ž‡–”‘‹Y†‡‡‹•–‡‹’”‘Œ‡•‹‡­‘Ú‡˜‡”‹Ǧ
›‘”Ǥ
‡­–‹º‹‹œ‰òŽ‡”†‡•‹•–‡‹–ƒÇ–ÇŽƒ•Çƒƒ…Ç›Žƒƒ”ƒǯ†ƒ„‹”
–‘’Žƒ–džòœ‡Ž‡†‹Ǥ‘’Žƒ–Ç›ƒ„ƒç–ƒƒŽ‹›‡ƒƒÇ‡Š‡–f‹ç‡˜‡
ƒç„ƒƒƒ”†Ç…Ç•ÇŽ‹ƒ„ƒ…ƒ‘Žƒòœ‡”‡‡”‡œƒƒ•ÇƒçƒÇ
”†‡ƒç­Ç˜‡­‘•ƒ›Ç†ƒò•–†òœ‡›„ò”‘”ƒ–†ƒƒ–ÇŽ†ÇǤ
ƒŽ‹›‡ƒƒÇ‡Š‡–f‹ç‡ǡYƒÇ–Ǐ‘’Žƒ–Ǖǘ‡
‡Ǧ‡”–‹ϐ‹ƒƒºÇ–Ǐڔ‡‹ǯ†‡›ƒ’–ǺǍ‘—珃†ƒǡYǯòƒ—Ǧ
—‡†‹‹­‹†‡„‹”­Úœò‰‹„‹‰Ú”òŽ•‡†‡ƒ•ŽÇ†ƒ‰‡”‡˜ƒ–ƒ†ƒç
‡œ†‹†‡‰‡”‡•‡ƒŽ‹›‡ƒƒŽÇºÇƒ­Ç•Ç†ƒ­‘ƒŽƒŽÇ„‘›—–Žƒ”Ç
„—Ž—†—º——•Ú›Ž‡†‹Ǥ
‹•–‡‹­‡˜”‡…‹„‘›—–—†ƒ„—Ž—†—º——ǡƒºÇ––ƒ•ƒ””—ˆ—•ƒ›‡•‹Ǧ
†‡›ÇŽ†ƒ͸†Úò‘”ƒÇ—”–ƒ”ÇŽÇ瘇›ƒŽƒçǍͺ‹Ž›‘Ž‹”ƒŽÇ
–ƒ•ƒ””—ˆ•ƒºŽƒÇ瑎ƒ…ƒºÇÇ„‡Ž‹”–‡f‹ç‡ǡ•‹•–‡•ƒ›‡•‹†‡
MAKALE
“KEÖS sayesinde yılda 6 dönümlük
orman kurtarılırken, yaklaşık 8 milyon
TL’lik de tasarruf sağlanacak”
”ǐ†ƒƒ”––ÇǤ—­‘…‹††‹„‹””ƒƒǤ‘›ÇŽŽƒ”ƒ„ƒ–Ǻǐǜ†ƒƒŽ‹›‡
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Mükellef Cari Hesabı Geliyor
ƒŽ‹›‡ƒƒŽÇºÇ‘Žƒ”ƒÚòòœ†‡‹†Ú‡†‡ò‡ŽŽ‡ˆ…ƒ”‹Š‡•ƒ„ǐÇ
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‰Ú”òŽ‡„‹Ž‡…‡º‹‹•Ú›Ž‡†‹ǤŽ‡–”‘‹†‡ˆ–‡”—›‰—Žƒƒ•ÇÇƒŽ–›ƒ’ǕǐÇ
ŠƒœÇ”Žƒ†ÇŽƒ”ǐdžƒƒ›†‡†‡f‹ç‡ǡ‡Ž‡–”‘‹†‡‡–‹ƒŽ–›ƒ’Ǖǐǐ
ڐ‡‹‡†‹ƒ–‹­‡–‹Ǥ
Temel Amaç Kayıt Dışılıkla Mücadele
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˜ƒ–ƒ†ƒçǐ†ƒÚ†‡‡Ž‡”‹‹­‘ŠÇœŽÇǡ‘Žƒ›ǡ†‘º”—燍‹Ž†‡ƒŽƒ
‹ƒÇƒ•ƒŠ‹’‘Žƒ…ƒºÇÇ•Ú›Ž‡†‹Ǥ
f‹ç‡ǡƒŽ‹›‡ƒƒŽÇºÇƒ­Ç•Ç†ƒ„—–ò”†‡‹”‘†òœ‡›Ž‹ƒ†ÇŽƒ”ǐǡ
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ŽÇ‘Žƒ”ƒÚœ‡ŽŽ‹Ž‡•‘›ÇŽŽƒ”†ƒ„‹Ž‰‹–‡‘Ž‘Œ‹Ž‡”‹ƒŽ–›ƒ’Ǖǐǐ­‘ŠÇœŽÇ
‰‡Ž‹ç–‹”‹Ž†‹º‹‹ƒŽƒ––ÇǤ
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•‹›‘——‡Ž‡–”‘‹‘”–ƒƒ–ƒçǏƒ›ƒ„ƒçŽƒ†ÇŽƒ”ǐǍƒ›†‡†‡f‹ç‡ǡ
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ƒƒf‹ç‡ǡDzf‹†‹‘—›ƒ›‰ÇŽƒç–Ç”ƒ›ƒ­ƒŽÇçǛ‘”—œǤ—Š–‡‡Ž‡‹Ž‡‹ç„‹”Ž‹º‹•Úœ‘—•—‘Žƒ…ƒǤƒ‹ƒ–‡ͼ†Úò†‡º‹Žǡ
„‡Ž‹›òœ„‹Ž‡”…‡†Úò‘”ƒÇ‘”—ƒ›ƒ‹ƒ•ƒºŽƒ›ƒ…ƒǤ
‡”‡ƒ—†ƒ‰‡”‡Úœ‡Ž•‡–Ú”†‡˜‡”‹Ž‹Ž‹º‹ǡ‡–‹Ž‹º‹­‘…‹††‹ç‡‹Ž†‡
ƒ”–Ç”Ç瑎ƒ…ƒǤ‹œ†‡‡Ž‡–”‘‹†‡‡–‹ƒŽ–›ƒ’ǕǐǑŽ—ç–—”—›‘”—œǤ
.‘„ò›ò˜‡”‹†‡’‘—œ˜ƒ”ǡ­‘…‹††‹ƒŽƒ†ƒƒ——ǡڜ‡Ž
•‡–Ú”òò”‡––‹º‹„‹”­‘˜‡”‹›‹–‘’ƒ”ŽÇ›‘”—œǤ˜‡”‹Ž‡”Ž‡†‡–ƒ„‹‹‹
ŠƒŽÇÇœƒ†ƒŠƒ‹›‹Š‹œ‡–Ž‡”•——›‘”—œdz†‡†‹Ǥ
ƒŽ‹›‡ƒƒÇ‡Š‡–f‹ç‡ǡƒ›Ç–†ÇçǎǍŽƒò…ƒ†‡Ž‡‹‡†‹Ž‡”‹
‹­‹­‘–‡‡Ž„‹”ƒƒ­‘Ž†—º——„‡Ž‹”–‡”‡ǡƒ›Ç–†ÇçǎǍŽƒò…ƒ†‡Ž‡‹
•ƒ†‡…‡„‹”˜‡”‰‹ƒ›„Ǐ‡•‡Ž‡•‹†‡º‹Žǡò”‹›‡ǯ‹ò”‡•‡Ž›ƒ”Ç疃•ò”‡Ž‹
ƒçƒºÇ†‘º”—­‡‹Ž‡•‹’”‘„Ž‡‹‘Ž†—º——•Ú›Ž‡†‹Ǥ
ƒ›Ç–†ÇçǑŽ—†—º—†ƒϐ‹ƒ•ƒƒ‡”‹ç‹Ž‡‡†‹º‹‹ǡϐ‹ƒ•ƒƒ‡”‹ç‹Ǧ
Ž‡‡†‹º‹†‡†‡ÚŽ­‡º‹„ò›ò–òŽ‡‡†‹º‹‹„‡Ž‹”–‡f‹ç‡ǡDz‹”›ƒ†ƒ
˜‡”‰‹„‘›—–—ǡږ‡›ƒ†ƒ˜‡”‹Ž‹Ž‹„‘›—–—ǡ‹‘˜ƒ•›‘„‘›—–—˜ƒ”Ǥf‹”‡–Ž‡”‹‹œƒ›Ç–†ÇçǍƒŽ†ÇºÇò††‡–­‡˜‡”‹Ž‹­ƒŽÇ烏Ǜ‘”ǡ‹‘˜ƒ–‹‘ŽƒÇ›‘””
†‡†‹Ǥ
f—ƒ†ƒͷͲ„‹ƒ—‹†ƒ”‡•‹–ƒ”ƒˆÇ†ƒǡͳͷͲ„‹’‡”•‘‡Ž‹—›‰—ŽƒƒǦ
†ƒ—ŽŽƒ†ÇºÇƒ—ƒ”…ƒƒ—Šƒ•‡„‡‹•–‡‹„—Ž—†—º——ƒŽƒ–ƒ
f‹ç‡ǡDz—•‹•–‡‹òœ‡”‹‡—”—Ž—›‘”ǡƒŽ–›ƒ’ǕǐDŽ—•‹•–‡‘Ž—ç–—”—›‘”Ǥ
‹”–ò”ƒ——‹–‡”‡–„ƒƒ…ǎǺÇǡƒ”ƒ†ƒ„ƒƒŽƒ”ǭǍƒ”Ç›‘”•——œǤ
‡”‡œƒƒ•ÇǯÇ­‘Ú‡Ž‹ƒ–Ç•Çǡˆ‘•‹›‘—˜ƒ”dz†‹›‡‘—ç–—Ǥ
“Kararların Bir Boyutu da Doğru Veriler”
ƒƒf‹ç‡ǡƒ”ƒ”Žƒ”ǐ„‹”„‘›—–——†ƒ†‘º”—˜‡”‹Ž‡”‘Ž†—º—ƒ
‹çƒ”‡–‡†‡”‡ǡœƒƒÇ†ƒ˜‡†‘º”—˜‡”‹Ž‡”‰‡Ž†‹º‹†‡†‘º”—ƒ”ƒ”Žƒ”ǐ
ƒŽÇ†ÇºÇÇǡ†‘º”——›‰—ŽƒƒŽƒ”ǐ›ƒ’ÇŽƒ„‹Ž†‹º‹‹•Ú›Ž‡†‹Ǥf‹ç‡ǡDz—
•‹•–‡Ž‡„—†ƒŠƒ†ƒ‰‡Ž‹ç‡…‡ǡŠƒ–ƒ’ƒ›Žƒ”džƒŠƒ†ƒƒœƒŽƒ…ƒdz†‡†‹Ǥ
ò”‹›‡ǯ‹„—–ò”†‡‹”‘†òœ‡›†‡‹ƒ†ÇŽƒ”Žƒ˜‡”‹Ž‹Ž‹º‹ƒ”–Ç”Ǧ
ƒ•ÇÇǡƒ—†ƒ‡–‹Ž‹º‹ǡƒ—Š‹œ‡–Ž‡”‹‹ƒŽ‹–‡•‹‹ƒ”–Ç”ƒǦ
•ÇÇŠƒ›ƒ–‹Ú‡‡•ƒŠ‹’‘Ž†—º——„‡Ž‹”–‡f‹ç‡ǡDz———ˆƒ
„‹”’”‘Œ‡‘Žƒ”ƒ‰Ú”òŽ‡‡•‹‰‡”‡‹”Ǥ.òò„——ƒŽ–›ƒ’ǕǐNJƒœÇ”Žƒ†ÇºÇ„‹”­‘›‡”ǡˆ‘•‹›‘‰ò†‡‡‰‡Ž‡…‡ǤY‡Ž‹‘Žƒ„‹œ‹
—”—Žƒ”ƒ”ƒ•Ç†ƒ„—‹ç„‹”Ž‹º‹‹‰ò­Žò„‹”燍‹Ž†‡†‡˜ƒ‡––‹”‡‹œ
˜‡„—­ÚœòŽ‡”‹ò”‡–‡‹œdz†‹›‡‘—ç–—Ǥ
“Gerekirse Beyannameyi Sizin İçin Biz
Doldururuz”
“Sistem, Devletin Nakit Yönetimindeki Etkinliğini
Artıracak”
ƒƒf‹ç‡ǡ•‹‰‘”–ƒç‹”‡–Ž‡”‹†‡ǡ„ƒƒŽƒ”†ƒǡ–ƒ’—†ƒǡ„‹”­‘
„‹”‹†‡–‘’Žƒƒ˜‡”‹Ž‡”‹—ŽŽƒƒ”ƒ˜ƒ–ƒ†ƒçǐ‹”ƒ„‡›ƒƒǦ
‡•‹‹Ú…‡†‡ŠƒœÇ”Žƒ†ÇŽƒ”ǐNjˆƒ†‡‡†‡”‡ǡŠƒœÇ”Žƒƒ„‡›ƒƒǦ
‡Ž‡”‹†‡‡Ž‡–”‘‹‘”–ƒ†ƒ•—†—Žƒ”ǐǃŽƒ––ÇǤf‹ç‡ǡ痐Žƒ”Ç
•Ú›Ž‡†‹ǣDz‡†‹‹„—˜‡”‹Ž‡”ǡ„—„‹Ž‰‹Ž‡”†‘º”—›•ƒǡ„—„‡›ƒƒ‡
†‘º”—›•ƒ•‹œ›ƒ’ƒÇœƒ‰‡”‡›‘Ǥ‘º”—†‡º‹Ž•‡†òœ‡Ž–‹Ǥ—‘—Žƒ”†ƒŠ‹­ƒŽƒÇ›‘”•——œǡ‹–‡”‡–‡‡”‹ç‹‹‹œ›‘•ƒ„‹œ‹–‡Ž‡ˆ‘Žƒ
ƒ”ƒ›ÇǤ‹”ƒŽ‹›‡ƒƒŽÇºÇ­ƒŽÇ烐LJ˜‹‹œ‡‰‡Ž‹”ǡ‘„‡›ƒƒ‡›‹
†‘Ž†—”—”ǡ„—燍‹Ž†‡„—ò‡ŽŽ‡ϔ‹›‡–‹‹œ‹›‡”‹‡‰‡–‹”‡‹œ‹•ƒºŽƒ”Ǥ
͸Ͷͷͷ›ÇŽÇ†ƒ‹”ƒ„‡›ƒƒ‡•‹˜‡”‡ò‡ŽŽ‡ˆ•ƒ›Ç•Ç͹ͺͶ„‹…‹˜ƒ-
ƒç„ƒƒƒ”†Ç…Ç•ÇŽ‹ƒ„ƒ…ƒ†ƒǡY”‘Œ‡•‹ǯ‹ǡ†‡˜Ž‡–‹
ƒ‹–›Ú‡–‹‹†‡‹‡–‹Ž‹º‹‹ƒ”–Ç”ƒ…ƒºÇÇǡƒ•ÇŽƒƒ…ǐ„—‘Ž†—Ǧ
º——•Ú›Ž‡†‹Ǥƒ„ƒ…ƒǡY‹Ž‡„‡”ƒ„‡”Ú†‡‡Ž‡”†‡Ç•Žƒ‹œƒŽÇ
„‡Ž‰‡›‡”‹‡ƒ”–Ǎ‡Ž‡–”‘‹‹œƒ—ŽŽƒÇŽƒ…ƒºÇÇǡ–ƒŠ•‹Žƒ–Žƒ”ǐ–‡
Šƒœ‹‡…ƒ”‹Š‡•ƒ„ǐ†ƒ‹›ƒ’džƒ†‡˜ƒ‡†‡…‡º‹‹ǡ‹çŽ‡Ž‡”‹†ƒŠƒ
ŠÇœŽÇ›ò”ò–òŽ‡…‡º‹‹ǡچ‡‡˜‡–ƒŠ•‹Žƒ–Žƒ”ƒ‹Ž‹ç‹‹çŽ‡Ž‡”‹ƒƒŽ‹œ
˜‡†‡‡–‹Ž‡”‹‹†‡„Ú›Ž‡…‡‡–‹Ž‡ç–‹”‹Ž‡„‹Ž‡…‡º‹‹„‹Ž†‹”†‹Ǥ
ƒç„ƒƒƒ”†Ç…Ǖǃ„ƒ…ƒǡ›ƒ’–ǺǍ‘—珃†ƒǡ’‡­‘„ƒǦ
Ç†ƒÚ‡Ž‹˜‡Ú”‡–‡ç‹Ž‡†‡…‡„‹”’”‘Œ‡‹–ƒƒŽƒƒ”ƒ
Šƒ›ƒ–‰‡­‹”‹Ž‡•‹‡Š‡’„‡”ƒ„‡”–ƒÇŽÇ‡––‹Ž‡”‹‹•Ú›Ž‡†‹Ǥ
haziran’12
57
MAKALE
“KEÖS projesine Merkez Bankası’nın
çok önemli katkıları bulunuyor”
—­ƒŽÇ珃Žƒ”ƒ‹Ž‘Žƒ”ƒʹͲͳͳ˜‡ʹͲͳʹƒŽ‹›ÇŽÇƒ‹Ž‹ç‹„ò–­‡
ƒ——‰Ú”ò珇Ž‡”‹†‡†‡º‹†‹Ž‡”‹‹Šƒ–Ç”Žƒ–ƒƒ„ƒ…ƒǡʹͲͲʹ
›ÇŽÇ†ƒ‹–‹„ƒ”‡„ƒçŽƒ–ÇŽƒƒ—„‘”­‹†ƒ”‡•‹‹„‹”„ò–ò‘Žƒ”ƒ
‘†‡”‹œƒ•›‘——ƒƒ­Žƒ›ƒ”‡ˆ‘”­ƒŽÇ珃Žƒ”ǐǐ†ƒ„——
ڐ‡Ž‹„‹”ƒ†ÇÇ‘Ž†—º——ƒ›†‡––‹Ǥ
ƒ—Ž‡–”‘‹Y†‡‡‹•–‡Ž‡”‹”‘Œ‡•‹ǯ‹ǡ†‡˜Ž‡–‹ƒ‹–
›Ú‡–‹‹†‡‹‡–‹Ž‹º‹‹ƒ”–Ç”ƒ…ƒºÇÇƒ•ÇŽƒƒ…ǐ„—‘Ž†—º——
‹ˆƒ†‡‡†‡ƒ„ƒ…ƒǡDz—‰òŽ‡”†‡Úœ‡ŽŽ‹Ž‡­‘†‡º‡”Ž‹‘Žƒǡ†‹ƒ–Ž‹
—ŽŽƒÇŽƒ•Ç‰‡”‡‡ƒ†‹‡–‹„‹”燍‹Ž†‡›Ú‡–‹Ž‡•‹ǡœƒƒÇ†ƒ‰‡”‡–‹º‹›‡”‡—Žƒçƒ•Çǡƒƒ‰‡”‡•‹œ›‡”‡†‡„‹”›‡”Ž‡”†‡„‡Ž‡–‹Ž‡‡•‹ǤǤǤƒ‹‹ç‹‹­‹†‡„ò–­‡˜ƒ”ǡƒ‹–›Ú‡–‹‹˜ƒ”ƒƒ„‹”†‡
„‘”­›Ú‡–‹‹˜ƒ”Ǥò–ò„—Žƒ”ƒ„ò–ò…òŽ„‹”„ƒÇçÇǡ„—•‹•–‡†‡
•ƒºŽƒÇ瑎ƒ…ƒºÇœdz†‡†‹Ǥ
Kurumlar Arasında Güçlü Bir Koordinasyon Var
ƒ„ƒ…ƒǡòŽ‡ƒŽ‹›‡’‘Ž‹–‹ƒŽƒ”Çǡ’ƒ”ƒ’‘Ž‹–‹ƒŽƒ”ǘ‡„‘”­Žƒƒ
’‘Ž‹–‹ƒŽƒ”ǐǐ—”—Žƒ”ƒ”ƒ•Ç†ƒ­‘‰ò­Žò„‹”‘‘”†‹ƒ•›‘Žƒ›òǦ
”ò–òŽ†òºòòǡ—”—Žƒ”ƒ”ƒ•Ç†ƒ„—‘—†ƒ­‘‰òœ‡Ž„‹”‹ç„‹”Ž‹º‹
„—Ž—†—º——„‡Ž‹”–‡”‡ǡœƒ–‡„—’”‘Œ‡‹„ƒçƒ”Ç›Žƒ–ƒƒŽƒƒǦ
•Ç†ƒ—”—Žƒ”ǐ„—‹ç‹•ƒŠ‹’Ž‡‡•‹‹Ú‡Ž‹ƒ–Ç•Ç‘Ž†—º——
‹ˆƒ†‡‡––‹Ǥ
ƒ‹–›Ú‡–‹‹‹ǡƒ‹–‰‡Ž‹”˜‡‰‹†‡”Ž‡”‹‹‰òŽò„ƒœ†ƒ—œ—
†Ú‡Ž‡”‹­‹’ŽƒŽƒƒ•ÇÇ˜‡›Ú‡–‹Ž‡•‹‹‰‡”‡–‹”†‹º‹‹ǡ„——‹­‹
†‡†‡˜Ž‡–‹„ò–òŠƒ”…ƒƒ˜‡–ƒŠ•‹Žƒ–ǐǐƒ‹–‹†ƒ”‡•‹­ƒ–ǕǃŽ–ǐ†ƒ
‹œŽ‡‡„‹Ž‡•‹˜‡›Ú‡–‹Ž‡„‹Ž‡•‹‹Ú‡Ž‹‘Ž†—º——ƒŽƒ–ƒƒ„ƒ…ƒǡ
Dz—›ƒ’lj‡Ž‹ç‹çòŽ‡Ž‡”‹Š‡‡Š‡‡–ƒƒÇ†ƒ›ƒ›‰Ç‘Žƒ”ƒ
—›‰—Žƒƒ–‡Šƒœ‹‡Š‡•ƒ„Ç›ƒ’ǕdžǔǤ‹–‡‹‰‡Ž‹”‹‡˜‡‰‹†‡”‹‡›ƒ‹
ƒ†‹‡Šƒ‹‘Žƒ›ƒ„‹”†‡˜Ž‡–‹ǡ‰ò­Žò„‹”†‡˜Ž‡–ǡ„Ú›Ž‡òŽ‡‹†‡
‰‡Ž‹ç‹ç„‹”òŽ‡‘Žƒ•Çòò†‡º‹Ždz†‹›‡‘—ç–—Ǥ
—ƒçƒƒ†ƒ‰‡Ž‹‡‘–ƒ›Ç†‡º‡”Ž‡†‹”‡„‹Ž‡‹­‹ʹͲͲ͸›ÇǦ
ŽÇ†ƒ‹‘ç—ŽŽƒ”ǐŠƒ–Ç”Žƒƒ•Ç‰‡”‡–‹º‹‹˜—”‰—Žƒ›ƒƒ„ƒ…ƒǡ
çڛŽ‡‘—ç–—ǣDz—†Ú‡†‡ͷͿͽ͸›ÇŽÇ†ƒ‘Ž—ç–—”—Ž—ç„—Ž—ƒ
„‹”ƒ—Ú†‡‡˜‡–ƒŠ•‹Žƒ–•‹•–‡‹—›‰—Žƒƒ–ƒ›†ÇǤ—•‹•–‡†‡
‰‡‡Ž„ò–­‡›‡‹Ž‹ç‹Šƒ”…ƒƒŽƒ”ǐ‰‡”­‡Ž‡ç–‹”‹Ž‡•‹˜‡–ƒŠ•‹Žƒ–Žƒ”ǐ›ƒ’ÇŽƒ„‹Ž‡•‹‹­‹„ƒƒŽÇ‡”‡œ–‡ç‹Žƒ–ǐ†ƒ‹—Šƒ•‡„‡
„‹”‹Ž‡”‹ƒ†Çƒ‡”‡œƒƒ•Çǯ†ƒ‹Ǣ–ƒç”ƒ†ƒ‹—Šƒ•‡„‡„‹”‹Ž‡”‹
ƒ†Çƒ‹•‡‡”‡œƒƒ•ÇǯÇ—Šƒ„‹”„ƒƒ•Ç‘Žƒ‹”ƒƒ–ƒƒ•Çǯ†ƒ‹Š‡•ƒ’ƒ­ÇŽÇç–ÇǤ—Š‡•ƒ’Žƒ”Š‡–ƒŠ•‹Žƒ–Š‡†‡Ú†‡‡Ž‡”
‹­‹—ŽŽƒÇŽƒ–ƒ›†ÇǤƒŠ•‹Žƒ–Žƒ”ǐ–‘’Žƒ†ÇºÇŠ‡•ƒ’Žƒ”Ú†‡‡Ž‡”
‹­‹†‡—ŽŽƒÇŽ†ÇºÇ†ƒ›ƒ’ÇŽƒ–ƒŠ•‹Žƒ–Žƒ”ǡƒ‹–›Ú‡–‹‹†‡
•‘”—Ž——”—‘Žƒƒœ‹‡ò•–‡çƒ”ŽÇºÇŠ‡•ƒ’Žƒ”ǐƒƒ–ƒ”ÇŽÇ›‘”ǡ
›‹‡ƒ——”—Žƒ”ÇŠƒœ‹‡ƒ‹–’”‘‰”ƒÇÇ‰Úœ‡–‡•‹œ‹Ú†‡‡
›ƒ’ƒ„‹Ž‹›‘”Žƒ”†ÇǤƒ––ƒ–ƒç”ƒ†ƒ‹—Šƒ•‡„‡„‹”‹Ž‡”‹ǡŠ‡•ƒ’Žƒ”ǐ†ƒ
›‡–‡”Ž‹ƒ‹–‘Žƒ•ƒ„‹Ž‡‹”ƒƒ–ƒƒ•Çǯ†ƒƒ›ƒ—ŽŽƒƒ”ƒ
چ‡‡›ƒ’ƒ›ƒ†‡˜ƒ‡†‹›‘”†—Ǥ
ƒç”ƒ†ƒ‹—Šƒ•‡„‡„‹”‹Ž‡”‹‹›ƒ’–ǺNj率Ž‡”‹•‘—­Žƒ”ǐǐƒœ‹‡ò•–‡çƒ”ŽÇºÇǯƒ›ƒ•Çƒ•Ç‹•‡ƒ…ƒŠƒˆ–ƒŽÇ‘Žƒ”ƒ‰‡”­‡Ž‡ç–‹”‹Ž‡„‹Ž‹›‘”†—Ǥ‡”‡œ—Šƒ•‡„‡„‹”‹Ž‡”‹‹Ú†‡‡‹çŽ‡Ž‡”‹ǡ–ƒç”ƒ†ƒˆƒ”ŽÇ‘Žƒ”ƒ‰òŽò„ƒœ†ƒ–ƒ‹’‡†‹Ž‹›‘”†—ƒ…ƒ„—„‹”‹Ž‡”‹
›ƒ’–ǍŽƒ”Ç–ƒŠ•‹Žƒ–Žƒ”†ƒƒœ‹‡ò•–‡çƒ”ŽÇºÇŠ‡•ƒ’Žƒ”ǐƒƒ–ƒ”ÇŽÇ›‘”ǡ„—–ƒŠ•‹Žƒ–Žƒ”—ŽŽƒÇŽƒ”ƒ›‹‡ƒœ‹‡ò•–‡çƒ”ŽÇºÇǯÇ„‹Ž‰‹
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58
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Ödemelerde Islak İmzalı Dönem Sona Eriyor
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Başçı: “KEÖS Aracılığıyla 179 Milyar TL Tutarında
Ödeme Emri Yerine Getirildi”
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Resim formatı: 16:9
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Parlaklık: 2700 Lümen
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Teknik Özellikler:
Ekran: 8 inç Multi Touch LCD
Maksimum Çözünürlük: 1024 x 768 piksel
İşlemci: 1.2 GHz çift çekirdekli ARM
Bellek: 512 MB
Dahili Depolama: 250 GB
Bluetooth: 2.1
WLAN: 802.11n
USB 2.0: 1 adet
Kamera: 1.3 MP
Ağırlık: 610 gr
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Teknik Özellikler:
İşlemci: 4 çekirdekli 1.5 GHz NVIDIA Tegra 3
Ekran: 4.7 inç, 1280 x 720 piksel
Kamera: 8MP kamera ve 1080p video kaydı
İşletim Sistemi: Android 4.0 işletim sistemi ve HTC
Sense 4
Bellek: 1GB
Dahili Depolama: 32GB
haziran’12
63
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Teknik Özellikler:
İşlemci: Intel 2. nesil Intel Core i5 2467M işlemci
İşletim Sistemi: Windows 7 Home Premium
işletim sistemi
Ekran: 13.3 inç, 1366 × 768 piksel çözünürlük
Grafik Kartı: Intel GMA HD 3000 grafik
HDMI: Var
Bellek: 4GB DDR3
Dahili Depolama: 320 GB mekanik ve 20 GB
SSD disk
Webcam: Entegre 1.3M (720p HD) kamera
Ağırlık ve Ebatlar: 1.35 kilo ağırlık ve 323 x 219 x
18 (UxGxY) mm boyutlar
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Teknik Özellikler:
Kapasite: 500 Gb
Arabirim: USB 3.0, WLAN
Plaka Dönüş Hızı: 5400 RPM
Boyut: 120 x 90 x 22 mm
Ağırlık: 267 gram
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Teknik Özellikler:
Ekran: 10.1 inç çoklu dokunmatik
Çözünürlük: 1280 x 800 piksel
İşlemci: 1 GHz Nvidia Tegra 2
Bellek: 1024 Mb
Kapasite: 16 GB
WLAN: 802.11n
Bluetooth: Var
USB: 1 adet
Boyut: 259x175x13 mm
Ağırlık: 705 gr
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İşletim Sistemi: Android 3.2 işletim sistemi
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