NGM Rate 2012 - World Media Co., Ltd.

To Inspire People to
Care About the Planet
National Geographic
Magazine Mission
yy National Geographic magazine is the global leader in empowering people to navigate the world, providing authoritative, unbiased content that addresses today’s complex issues, while uncovering the wonders of our time.
yy Each issue captivates millions of curious readers with award-winning photography and world-class reporting that inspire them to make informed decisions and effect positive change.
yy As part of the world’s largest non-profit scientific, education, and entertainment organizations, National
Geographic has unmatched reach to a global audience that influences opinions in governments, in the board
room,
and beyond.
WATCH BIG CAT WEEK STARTING SUNDAY, DECEMBER 11, AT 8 P.M. ON NAT GEO WILD
NGM.COM
NGM.COM
DECEMBER 2011
MAY 2011
NGM.COM
OCTOBER 2011
we’re not
as crazy
as you think
ABOVE
The
King
James
Yosemite
BIBLE
Like Never Before
Making a Masterpiece
THE NEW SCIENCE
OF THE
Teenage
Braın
Australia’s Great Barrier Reef 34
How We Can Save Wild Tigers 62
Images of Japan’s Nuclear Zone 92
Upstart Galaxies Flirt With the Milky Way 114
The City Solution to Earth’s Problems 124
King James Bible
First edition, 1611
Quayle Bible Collection
Unsinkable Spirit of Bangladesh 58
Why Weaver Ants Rule the Forest 84
The Magic of Camera Obscura 118
Happy Hour at the Ochroma Tree 130
LOST IN AUSTRALIA’S SLOT CANYONS 60
A WHALE OF A SHARK 82
EARTH BEFORE THE ICE 90
GENGHIS KHAN’S URBAN CLAN 110
THE MOUNTAINS THAT MADE ANSEL ADAMS 128
Elephants have miles of unbroken
savanna to roam inside Uganda’s
Queen Elizabeth Park, where their
numbers total 2,500, a dramatic rise
after heavy poaching in the 1980s.
Outside the preserve villagers kill
elephants that trample and eat crops,
though attacks have diminished with
the digging of trenches to protect
fields from wild trespassers.
JOEL SARTORE
yy

nat i o na l g e o g r a ph i c • n ov e m b e r    
EDITORIAL
a l b e rt i n e ri f t

Our Urban Planet:
Editorial Content 2012
Special Yearlong Series
| REBIRTH
New York, New York
Stephen Wilkes
The liveliest show in
town, Times Square
buzzes with reborn
energy. A 30-year
redevelopment project
turned a seedy stretch
of Broadway into today’s
neon-lit shopping and
entertainment walkway.
Some dislike the themepark commercialism
of the redo, but almost
all applaud that the
streets are alive with
a city’s most valued
resource—people.
For his “Day Into Night”
image, Wilkes shot for ten
hours from a single point
and digitally blended the
stills to make a time-lapse
scene within one frame.
| STREET LIFE
| TOGETHERNESS
Istanbul, Turkey
Martin Roemers
New York, New York
Reinier Gerritsen
By foot, rail, and
automobile, people
Commuters kvetch about
crowded trains, but New
pass through Taksim
Square, animating the
York’s subway system
helps account for a rela-
modern hub of Istanbul.
Schemes to restrict
tively low per capita
energy use. For density
the area to foot traffic
worry planners who
and diversity—hallmarks
of a vital city—look no
fear the famous crossroads could lose
further than rush hour on
the line from Grand Cen-
its creative energy.
tral to Wall Street (right).
Gerritsen’s “Wall Street
Stop” images are assembled from photos taken
in rapid succession with
different focal points. He
combines the results on
a computer so most faces
appear equally sharp.
National Geographic’s editorial team will produce a thought-leader series about cities, appearing as both gatefolds
in the front-of-book department, NEXT; high-profile well features; and a city-themed Your Shot photo contest series.
yy February: Feature about Astana, the new capital of Kazakhstan, and its brash architecture
yy August: Feature about East London, a neighborhood
with a large, diverse immigrant population
yy March: Feature about Marseille, which is predicted to be Europe’s first major Islamic city
Your Shot, Your City—consumer-submitted photos from around the world
yy September: City Solutions Gatefold showcasing Medellin
and how public spaces have made the city safer
Your Shot/Your City—consumer-submitted photos from around the world
yy April: City Solutions Gatefold featuring bicycle-friendly cities
yy October: Feature about the independent city-state of Hong Kong at the edge of a new empire
yy June/July: City Solutions Gatefold showcasing innovative
plans to connect urban sprawl in Paris
Feature about Rio de Janeiro as it prepares to host the 2014 World Cup and 2016 Summer Olympics
Your Shot/Your City—consumer-submitted photos from around the world
EDITORIAL
yy December: City Solutions Gatefold shows how Chicago’s
Willis Tower (formerly the Sears Tower) will be retrofitted
to produce its own electricity
Your Shot/Your City—consumer-submitted photos from around the world
The Editorial
Layout of the Magazine
The Story of Our World
National Geographic’s editors, journalists, and
photographers are the world’s best storytellers­.
Through their award-winning images and reporting,
and a comprehensive, unbiased presentation of
complex issues, National Geographic is able to
establish a dialogue with readers that makes them
think about their role in the world. That power
to strike a chord makes National Geographic an
essential vehicle that enables advertisers to reach a
receptive audience that will embrace and act
on their message.
Pre-Editorial Well
Each month the following vibrant departments appear
in the front of the magazine and provide multiple entry
points for advertisers:
yy Opening with a two-page table of contents
yy Editor’s Note from Chris Johns, Editor in Chief
yy Masthead
yy L etters: Letters to the Editor provide insight into
editorial relevancy and readers’ personalities
yy N ational Geographic on TV: Single-page spotlight of
the month’s programming of interest on the National
Geographic Channel and the Nat Geo Wild Channel
yy Visions: This department consists of 100% photographic content and includes Your Shot—the magazine’s reader -contributed photosection, and Photo Journal­—a first-
person account from one of National Geographic’s expert photographers about a project that is personally significant
yy N ow: Covers current topics that highlight what’s
happening now around the world, and is complemented
by stunning photography, maps, and charts
yy Next: Displaying beautiful art that only National
Geographic can provide, this department provides a
forward-thinking look at the world, with a focus on
innovation and technology
EDITORIAL
The Editorial
Layout of the Magazine
The Story of Our World
Editorial Well
The editorial well features a compilation of stories that focus on
three or four main topics such as global issues, culture, and the
environment—all vividly brought to life by National Geographic’s
world-class photography and storytelling expertise.
Post-Editorial Well
The following departments run after the editorial well:
yy NG Connect: Every month this page features staff picks of
National Geographic Society products and events
yy The Moment: Tells the story of various photographers on assignment
yy Flashback: Provides a brief yet poignant look at the story behind a
selected photo from the National Geographic archives
Map Supplements
A long-standing tradition in National Geographic magazine, and
one of readers’ favorites, large-format, freestanding, blow-in map
supplements complement related articles with stunning graphics
and illustrations, making these collectibles readers not only save,
but often display.
Map supplements also present a unique advertiser-branding
opportunity: A 11/2 -inch strip can be created along the bottom of
the map for sponsor’s logo and message.
EDITORIAL
National Geographic
Magazine
Interactive Edition
on Your iPad
yyNational Geographic is at the forefront of offering its
avid consumers more ways to connect with the content
they love.
yyNow available on the state-of-the-art Adobe platform,
the Interactive Edition offers readers the opportunity
to experience the National Geographic brand through
multiple touch points and interactivity—bringing the
magazine and its extraordinary content, photographs,
and visual graphics to life.
yyGeo-targeting
• Global
• US
• International
NOW
Shuttles’
Last Trip
After roughly 30 years of
service, the remaining space
shuttles are headed for the
final frontier: retirement.
Museums around the country
have been clamoring for a
chance to take one home.
When the Apollo program
ended, the Smithsonian had
right of first refusal for surplus
NASA artifacts, from astronaut
diapers to lunar landers. But for
the shuttles, NASA issued a
special proposal. Museums that
wanted an orbiter could apply
for one, but they had to say how
the ship would be displayed,
how their exhibit would “inspire
the American public,” and—most
important—how they would raise
the $28.8 million needed for
cleaning and transport.
As a result, the California
Science Center will soon be one
of only four museums to house
a space shuttle (map below):
Endeavour is due to land in Los
Angeles in 2012. “We have the
honor of being stewards of
something that we all hold as
part of our national heritage,”
says the museum’s aerospace
science curator, Kenneth E.
Phillips. “It’s an overwhelming
feeling.” —Victoria Jaggard
ENTERPRISE
New York, NY
ENDEAVOUR
Los Angeles, CA
yyEnhanced Opportunities include:
• Live Links
• Slide Show
• Scrollable Frames
• Video
• Photo 360
• Panorama Overlay
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• Custom Creative Opportunities
For more information, please contact your National Geographic brand manager.
INTERACTIVE EDITION
U N I TED
STATES
DISCOVERY
Chantilly, VA
ATLANTIS
Kennedy Space Center, FL
Discovery is taken
apart for a thorough
cleaning at Florida’s
Kennedy Space Center
before its eventual
display in Virginia.
PHOTO: CHRISTOPHER MORRIS. NGM MAPS
Interactive Edition
Specifications
2012
INTERACTIVE EDITION CLOSING DATES
ISSUE DATES
January
February
March
April
May
June
July
August
September
October
November
December
LANDSCAPE VIEW
ClosING Dates
11/01/11
12/01/11
01/03/12
768 Pixels
02/01/12
03/01/12
04/02/12
05/01/12
06/01/12
07/02/12
08/01/12
09/04/12
10/01/12
1024 Pixels
NGM INTERACTIVE AD SPECIFICATIONS
Page Specs
yy Ads and editorial content are viewable in landscape mode only
yy Static ads or ads with live links only should be submitted in PDF format
yy Ads with video or other interactive elements should be submitted as InDesign files with the elements linked
in the page
yy RGB color
yy 288 dpi is required
yy Dimensions are 1024 x a minimum of 768 pixels (Adobe pages on the iPad can be deeper than the screen size)
yy Document size is approximately
14.2 inches wide x 10.6 inches high
LIVE LINKS
yy Links should not be embedded in supplied PDFs
yy National Geographic will embed links on the back-end
yy Links should click through to sites that are not Flash-based
yy A click-tracker URL can be implemented if supplied by advertiser
yy The total file size of all the advertising assets should not exceed 25MB
ACTION BUTTONS
yy Provide ample “finger tip” space to any links or action buttons
yy Interactive elements should be formatted to seem three
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yy Unlike the web, there are no roll-over states on the iPad
yy Use simple language to indicate interactive elements; do not assume a reader will understand intuitively
Metadata Requirement
Each ad should be accompanied by a text file which includes:
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Advertisers must complete the interactive inclusion
yy Ad description (120 character limit including spaces
form first, and then upload materials to the FTP site.
Example:
URL: ftp-ngm.ngs.org
Canon Power Shot (16 characters)
Your World’s Most Important Magazine
Username: NGEPAdvert
The Canon Power Shot cameras are the most flexible on the Password: Adv3rt!$3
market today. See how they can be turned. (99 characters)
INTERACTIVE EDITION
Interactive Edition
Specifications
2012
NGM INTERACTIVE AD SPECIFICATIONS CONTINUED
PHOTO 360
SLIDESHOW
yy The Photo 360 viewer displays a sequence of images, allowing yy Combine a collection of images to create a slideshow
yy Interactive buttons navigate through the slideshow images
yy Use thumbnail images to jump to a specific slide, or use
you to rotate an object 360 degrees on the iPad
yy While Photo 360 is designed primarily for rotating objects, you can use it as a way of progressing through any sequence of
images
yy The image files should be png or jpg, and they should have the navigation buttons to move forward and backward through
the slides
SCROLLABLE FRAMES
same root name with ascending suffixes, such as Tower001.jpg, Tower002.jpg, and so on
yy Scrollable frames allow for horizontal or vertical scrolling
yy Make the size of the images the same size as they will appear Example:
on the iPad, such as 500 x 400 pixels
yy For best results, use at least 25 images for a 360-degree rotation
yy You may want to display a frame that contains only the first
few steps in a set of instructions and let users scroll down to view a dditional steps
PANORAMIC VIEW
yy A panorama overlay gives the impression that you are viewing a setting from within a sphere
Example:
yy A courtyard panorama can let you pan left and right a full 360 degrees, tilt up to see the cloudless Seattle sky, and zoom in on autumn trees
VIDEO OVERLAY
yy The video must be an MOV file with h.264 encoding
yy Videos should be no larger than 20MB
yy Full frame video (which pops up and runs in a separate window) should be: 1024 x 768 pixels
yy If you plan video to run in-position, make sure you leave room around it so that a reader can swipe the page to move on (or scroll down if your page is deeper than window)
yy Generally please try to keep video length less than 1 minute
yy Avoid auto-running video; allow the user to make the choice NGM INTERACTIVE EDITION PRICING (NET)
Effective with the January 2012 Issue
Regional/Fractional Upgrade$20,000
Full Page Static Inclusion$25,000
Slide Show$35,000
(10 images max)
Scrollable Frames$35,000
(4 pages max)
Video$35,000
(:15 or :30)
Photo 360$35,000
Panorama Overlay$35,000
Audio Overlay$35,000
to view
STATIC SPREAD INCLUDING LINK$35,000
AUDIO OVERLAY
INTERACTIVE SPREAD(1)$35,000
1
yy Place an MP3 file in your document
Interactive features include video, audio, slideshow,
Your
World’s
Most
Important
Magazine
photo
360, panorama overlay
yy You can also add a set of images to create a controller skin that acts as a status bar with play and pause controls
INTERACTIVE EDITION
Sales Offices
National Geographic magazine
NEW YORK office
New York
Claudia Malley,
EVP & Worldwide Publisher
+1 212 610 5513
[email protected]
london OFFICE
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+44 1315 557 400
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+44 1618 288 532
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UK - Inserts
Response One
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+44 1225 480 480
[email protected]
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National Geographic Magazine
Su m m a r y S h e e t
Demographic Editions
2011 Spring MRI
National
Men’s
Age 50+
Family
Gold
Executive
Rate Base 4,100,0002,000,0001,500,0001,200,0001,100,000 850,000
2012 P4C Rate
$225,455
$177,500
$167,955
$127,700
$140,800
$110,500
Total Audience
32,267
8,660
11,700
9,360
8,580
6,581
Total Men
17,927
8,660
6,490
4,954
5,047
3,626
Total Women
14,339
0
5,210
4,407
3,534
2,956
Median Age
46.3
46.2
62.0
38.2
51.2
46.5
Median HHI
$65,921
$68,271
$66,237
$72,035
$130,331
$102,171
Graduated College+
% Composition
Index
36.1%
133
35.2%
130
42.1%
155
32.1%
118
57.7%
212
70.8%
260
Managers/Professionals
% Composition
Index
26.4%
117
26.2%
116
25.3%
112
28.5%
126
41.6
184
98.7%
438
2012 Rate Base
(AUD) 000
2012 P4C
V i t a l St a t i s t i c s Edition
Definition
MRI Code Development
National
4,100,000 32,267 $225,455
Men Positive ID thru Subscriber list 2,000,000 8,660 $177,500 NGM & Men scaled at 48.307%
Age 50+ Positive ID thru Subscriber list 1,500,000 11,700 $167,955 NGM & Age 50+ scaled at 82.9199%
Family Positive ID thru Subscriber list 1,200,000 9,360 $127,700 NGM & CHH1+ scaled at 75.9555%
Gold Acxiom ID of HHI $100,000+ or Net Worth $500,000+
1,100,000 8,580 $140,800 NGM & (72780-y!HHI 100,000+)
scaled at 68.9821%
6,581 $110,500 NGM & (5521-2!805x!7637)
Executive Acxiom ID of C-Suite, 850,000 Top Management, and
Professional & Related Occupations
RESEARCH
Audience Profile
National Geographic Magazine
Total Audience Profile
2011 Spring MRI
RATE BASE: 4,100,000
AUDIENCE (000)
PERCENT COMP.
PERCENT COVERAGE INDEX (US=100)
Total Adults
Male
Female
32,267
17,927 14,338 100.0%
55.6% 44.4% 14.1%
16.2% 12.1% 100
115
86
Age
18-24
25-49
25-54
55+
Median Age: 46.3 years
4,237 13,920
17,061 10,969 13.1% 43.1% 52.9% 34.0% 14.6% 13.3% 13.5% 14.9%
103
94
96
106
16.3% 17.5% 19.3%
18.8%
116
124
137
134
15.5% 18.7% 21.7% 110
133
154
15.0% 16.5% 17.5% 17.1% 106
117
125
121
Household Income
$100,000+ 9,375 29.1% $150,000+ 4,173 12.9% $200,000+
2,075
6.4%
Net Worth $1,000,000+
2,946
9.1%
Median HHI: $65,921
Education
Att./Grad. College
6,782
21.0% Graduated College+ 11,657 36.1% Post Graduate Degree
4,802 14.9% Occupation
Mgt./Bus./Fin. Operations 3,134
9.7%
Managers/Professionals 8,514 26.4% Professional/Related Occ. 5,380 16.7% Top Management 1,575 4.9% Household Composition
Married Children in Household Own Home
Median Home Value: $213,200
Influentials®
Super Influentials*
17,912 12,323 22,875 55.5% 38.2% 70.9% 14.3% 13.2% 14.2% 102
94
101
3,945 1,364 12.2% 4.2% 24.1%
27.2% 171
193
*Super Influentials: Participated in 5+ public activities/12 months
Your World’s Most Important Magazine
RESEARCH
National Geographic
Europe Audience Profile
Your World’s Most Important Magazine
Audience Profile
EMS 2011
Totals
Male
Female
AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX
3,114 100.0
7.6100
1,983 63.7
8.1106
1,131 36.3 6.997
Age
Age 21-34
509
16.3
8.1
106
Age 35-44
912
29.3
8.0
105
Age 45-54
851
27.3
7.3
96
Age 55-64
579
18.6
7.1
93
Age 65+
256
8.2
7.7
101
Median Age
45.8
Mean Age
46.6
Education
Secondary education
141
4.5
7.7
101
Further or higher education
119
3.8
12.2
159
Occupation
C-Suite Managers Private Sector
365
11.7
10.6
139
C-Suite Mgrs All Sectors (100+ emp ww)
293
9.4
10.7
140
C-Suite Exec/Dir. (50+ emp. ww)
315
10.1
11.2
147
Any Dept. head
221
7.1
10.1
133
Authorise/Specifiy purch In 1+ areas
835
26.8
11.6
152
Household Composition
1+ children in HH
1,178
2+ children in HH
637
37.8
20.5
7.7
7.8
101
102
Income Personal Income €50,000+
1,695 54.4
9.8128
Personal Income €70,000+
741 23.8 11.9156
Personal Income €100,000+
324 10.4 13.1171
Mean Personal Income
€63,594
Median Personal Income
€53,616
Influential Opinion Leader
520
16.7
12.2
159
Your World’s Most Important Magazine
Source: EMS 2010 Winter (excluding CzeHunPolRus)
RESEARCH
National Geographic
Europe Audience Profile
Your World’s Most Important Magazine
Audience Profile
EMS Select 2011
Totals
Male
Female
AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX
875 100.0 12.0100
672 76.8 11.9100
203 23.2 12.0101
Age
Age 21-34
121
13.8
15.7
132
Age 35-44
250
28.6
12.0
100
Age 45-54
266
30.4
11.1
93
Age 55-64
177
20.3
10.8
91
Age 65+
59
6.8
14.0
117
Median Age
46
Mean Age
47
Education
Secondary education
4
0.5
9.7
81
Further or higher education
1.6
1.8
16.6
139
Occupation
C-Suite Managers Private Sector
228
26.01
12.1
101
C-Suite Mgrs All Sectors (100+ emp ww)
200
22.9
12.8
107
C-Suite Exec/Dir. (50+ emp. ww)
228
26.1
12.9
108
Any Dept. head
101
11.6
11.0
92
Authorise/Specifiy purch In 1+ areas
459
52.5
13.6
114
Household Composition
1+ children in HH
371
42.5
11.8
2+ children in HH
206
23.5
11.3
98
95
Income Personal Income €50,000+
853 97.6 12.1101
Personal Income €70,000+
630 72.1 12.6105
Personal Income €100,000+
323 36.9 13.1110
Mean Personal Income
€106,431
Median Personal Income
€90,607
Influential Opinion Leader
305
34.9
15.2
127
Your World’s Most Important Magazine
Source: EMS 2010 Winter (excluding CzeHunPolRus)
RESEARCH
National Geographic
Pacific Audience Profile
Your World’s Most Important Magazine
Audience Profile
PAX 2011
AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX
Totals
Male
Female
523,523 100
286,270 54.7
237,253 45.3
5.3100
6.1114
4.687
Age
Age 25-34
Age 35-44
Age 45-54
Age 55-64
Median Age
Mean Age
163,977
154,880
142,339
62,326
41
41
5.6
5.2
5.6
4.6
Education
University/Post Graduate
University/Under-Graduate
College but not University
Secondary Education
164,668
31.5
211,842 40.5
89,818
17.2
52,432
10
6.5
123
5.8108
5.6
105
2.3
62
53,998
10.3
48,965 9.4
129,025
24.7
6.9
130
7.2135
7.7
145
3,691
252,551
5.4
7.6
Occupation
Top management
C-suite
Department Head
University Princ/Dean/Professor/
Dean/Prof. Vice Prof./Head Faculty
Authorise any business decisions Business Influentials (3+ actiivites/
12 months)
BDM’s
Income
HHI $120000+
HHI $150000+
HHI $180000+
Median HHI Mean HHI
Personal Income $120,000+
Median Personal Income
Mean Personal Income
Household Composition
Married
Married with Children
RESEARCH
0.7
48.2
94,549
18.1
150,673 28.8
105
97
105
87
101
143
14.3
259
10.4196
111,318
21.3
10.5
197
71,675
13.92
12.48
239
42,821
8.32
13.03
250
$76,7888
$82,032
37,672
7.2
14.7
277
$44,256
$51,576
338,947 64.7
270,682
51.7
Your World’s Most Important Magazine
Source: Pax Q1 2010-Q4 2010- 10 countries)
31.3
29.6
27.2
11.9
4.992
4.4
82
National Geographic
UK Audience Profile
Your World’s Most Important Magazine
Audience Profile
NRS 2011
Totals
Male
Female
AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX
2,149 100.0
1,255 58.4
894 41.6
4.3100
5.1120
3.581
Age
Age 18-24
208
9.7
3.6
84
Age 25-34
383
17.8
4.8
111
Age 35-44
373
17.4
4.4
103
AGe 45-54
397
19.9
4.8
120
Age 55-64
403
18.8
5.1
120
AGe 65+
388
18
3.8
89
Median Age
45.7 years
Mean Age
46.4 years
Social Grade
Social Grade: A
155
7.2
7.8
Social Grade: AB
883
41.1
7.5
Social Grade ABC1
1,580
73.5
5.9
181
174
138
Education
Post Graduate degree
288
13.4
10.1
235
Prof. qualifications of degree status
186
8.7
83
193
First degree
428
19.9
7.9
184
Employment
Employed full time
1,020
47.5
4.8
113
Prof. Occupations
435
20.2
8.5
198
Managers and senior officials
321
15
5.6
131
Associate Prof.& Tech. Occs
318
14.8
5.9
138
Income Informant income: £30.000+ 456
21.2
7.5
Informant income: £70,000+
60
2.8
8.0
Median informant income
£17,115
Mean informant income
£21,580
CIE Income £30000+
657
30.6
7.4
CIE income £50000+
234
10.9
7.8
CIE income £70000+
112
5.2
9.0
Median CIE income
£23,524
Mean CIE income
£28,253
Household Composition
Own Home
1,501
69.9
4.6
Children in HH
578
26.9
4.1
Your World’s Most Important Magazine
2+ children in HH
318
14.8
4.3
Source: NRS January 2010-December2010
RESEARCH
176
187
173
183
210
107
95
101
National Geographic
UK Audience Profile
Your World’s Most Important Magazine
Audience Profile
TGI 2011
AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX
Totals
Men
Women
2,088 100.0
1,237 59.3
851 40.8
4.2100
5.1121
3.380
Age
18+
2,054 98.4
4.3102
18-24
224 10.7 3.789
25-34
362 17.3
4.5108
35-44
280 13.4 3.379
45-54
361 17.3
4.3104
55-64
329 15.8
4.6111
65+
498 23.8
4.9118
25-49
791 37.9 3.892
25-54
1,003 48.0 4.097
Median Age 49.3 years
Mean Age 48.9 years
Social Grade
Social Grade: A
215
10.3
9.1
Social Grade: B
708
33.9
6.5
Social Grade: AB
922
44.2
6.9
Social Grade: ABC1
1,571
75.2
5.7
218
155
166
137
Income
Employed full time
669
32.1
3.8
90
CIE
1,238 59.3
4.4106
HHI £50,000+
340
16.3
6.0
142
HHI £75,000+
98
4.7
4.4
105
Median HHI
£30,878
Mean HHI
£33,833
Median Personal Income
£17,686
Mean Personal Income
£20,281
Education Completed
Secondary Education GSCE/O-Level/CSE equiv 439
21
2.8
High school 211
10.1
3.3
University degree
729
34.9
7.1
Doctorate level or prof. equiv.
147
7.0
13.3
67
80
170
318
Household Composition
Own home outright
1,458
69.8
4.3
Children in HH
479
23
3.2
103
76
Your World’s Most Important Magazine
Source: TGI October 2009-September 2010
RESEARCH
National Geographic
UK Audience Profile
Your World’s Most Important Magazine
Audience Profile
BBS 2011
AUDIENCE (000) PERCENT COMP. PERCENT COVERAGE INDEX
Totals
Male
Female
273 100.0
220 80.4
52 19.2
15100
17113
1067
Age
Age 25-34
60
22.1
16.5
110
Age 35-44
85
31.0
13.8
92
AGe 45-54
84
30.6
14.8
99
Age 55-64
34
12.5
14.5
97
AGe 65+
8
3.0
21.2
142
Median Age
43.7 years
Mean Age
43.4 years
Social Grade
Social Grade: A
154
56.3
15.4
Social Grade: B
117
42.7
15.0
Social Grade: AB
270
99.0
15.2
Social Grade ABC1
273
100
15.0
103
100
102
100
Education
Higher education
104
38.1
16.7
111
First degree
147
53.9
17.2
115
Pro. qualification of degree standard or above 151
55.3
16.9
113
MBA
24 8.6 16.5110
Doctorate/Other higher degree
25
9.2
15.6
104
Degree Status or above
218
79.9
16.4
110
Employment
Managers and senior officials
236
86.4
14.8
98
Prof. Occupations
34
12.6
17.6
117
Senior C-Suite
134
49.2
14.6
97
All Directors 108
39.4
13.0
87
High profile businessmen
96
35.0
16.7
111
Income Personal annual income: £60.000+ 119
43.5
14.5
Personal annual income: £80.000+ 84
30.9
14.7
Personal annual income: £100.000+ 59
21.7
14.8
Personal annual income: £150.000 or more 26
9.6
14.0
Median annual income
£74,800
Mean annual income
£58,000
Your World’s Most Important Magazine
Source: British Business Survey 2011. Weighted by population.
RESEARCH
97
98
99
94
2 0 1 2 R a t e s
Effective January 2012 Issue
WORLDWIDE EDITION
Rate Base: 5,100,000 3X
6X
9X
18X
4 Color
B & 1 Color
B & W
$292,380 263,140 248,520 $286,530 257,875 243,550 $280,685 252,615 238,580 $274,835 247,350 233,610 4TH COVER
All colors
336,235 329,510 322,785 316,060 309,335 302,610
1/2 PAGE
4 Color
B & 1 Color
B & W
183,905 159,345 138,000 180,225 156,160 135,240 176,550 152,970 132,480 172,870 149,785 129,720 169,195 146,595 126,960 165,515
143,410
124,200
$268,990 $263,140
242,090 236,825
228,640 223,670
1X3X
6X9X
12X
18X
ONE PAGE
4 Color
B & 1 Color
B & W
$225,455 202,910 191,640 $220,945 198,850 187,805 $216,435 194,795 183,975 $211,930 190,735 180,140 4TH COVER
All Colors
266,040 260,720 255,400 250,080 244,755 239,435
1/2 PAGE
4 Color
B & 1 Color
B & W
141,810 122,875 106,415 138,975 120,420 104,285 136,140 117,960 102,160 133,300 115,505 100,030 130,465 113,045 97,900 127,630
110,590
95,775
1/4 PAGE
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B & 1 Color
B & W
73,275
63,805 54,335
1/8 PAGE
B & W
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3X
6X
9X
12X
18X
Flexibility of issue dates required on all 1/4 and 1/8 page units.
TOP 25 MARKETS
$207,420 $202,910
186,675 182,620
176,310 172,475
28,405
ONE PAGE
Top metro markets for NGM
4 Color
B & 1 Color
B & W
$155,925 140,335 132,535 $152,805 137,530 129,885 $149,690 134,720 127,235 $146,570 131,915 124,585 1/2 PAGE
4 Color
B & 1 Color
B & W
98,075 84,980 73,595 96,115 83,280 72,125 94,150 81,580 70,650 92,190 79,880 69,180 Rate Base: 2,100,000
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12X
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NATIONAL EDITION
Rate Base: 4,100,000
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$143,450 $140,335
129,110 126,300
121,930 119,280
90,230 78,180 67,705 88,270
76,480
66,235
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ONE PAGE
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4 Color
B & 1 Color
B & W
4 Color
B & 1 Color
B & W
1X3X6X9X
12X
18X
$177,500 $173,950 $170,400 $166,850 $163,300 $159,750
159,750 156,555 153,360 150,165 146,970 143,775
150,875 147,860 144,840 141,825 138,805 135,790
1X3X6X9X
12X
18X
$167,955 $164,595 $161,235 $157,880 $154,520 $151,160
151,160 148,135 145,115 142,090 139,065 136,045
142,760 139,905 137,050 134,195 131,340 128,485 FAMILY EDITION
Rate Base: 1,200,000
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1X3X
6X9X
12X
18X
4 Color
B & 1 Color
B & W
$127,700 114,930 108,545 $125,145 112,630 106,375 $122,590 110,335 104,205 $120,040 108,035 102,030 1X
3X
6X
9X
12X
18X
$140,800 126,720 119,680 $137,985 124,185 117,285 $135,170 121,650 114,895 $132,350 119,115 112,500 $129,535 116,580 110,105 $126,720
114,050
107,710
1X
3X
6X
9X
12X
18X
$110,500 99,450 93,925 $108,290 97,460 92,045 $106,080 95,470 90,170 $103,870 93,485 88,290 $101,660 91,495 86,410 $99,450
89,505
84,535
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Your World’s Most Important Magazine
RATES
$117,485 $114,930
105,735 103,435
99,860 97,690 I n t e r n a t i o n a l E d i t i o n s
Effective January 2012 Issue
FULL INTERNATIONAL EDITION
Rate Base: 1,000,000
EMEA, Pacific,
Latin America
12X
18X
ONE PAGE
4 Color $136,300 $133,575 $130,850 $128,120 $125,395 B & 1 Color
122,670
120,215 117,765 115,310 112,855 B & W
115,855 113,540 111,220
108,905 106,585 4th COVER
All colors
156,745 153,610 150,475 147,340 144,205 4 Color
85,735 84,020 82,305
80,590 78,875 1/2 PAGE
B & 1 Color
74,285 72,800 71,315
69,830 68,340 B & W
64,335
63,050 61,760 60,475 59,190 $122,670
110,405
104,270
EMEA EDITION
1X
3X
6X
9X
141,070
77,160
66,855
57,900 1X3X6X9X
12X
18X
Rate Base: 650,000
ONE PAGE
British Isles,
Continental Europe,
Middle East & Africa
4 Color
$80,120 $78,520 $76,915 $75,315 $73,710 B & 1 Color
72,110 70,670 69,225 67,785 66,340 B & W
68,100 66,740 65,375 64,015 62,650 $72,110 64,900 61,290 4TH COVER
All colors
92,140 90,295 88,455 86,610 84,770 4 Color
50,395 49,385 48,380 47,370 46,365 B & 1 Color
43,665 42,790 41,920 41,045 40,170 B & W
37,815 37,060 36,300 35,545 34,790 82,925
1/2 PAGE
EUROPE EDITION
Rate Base: 600,000
British Isles,
Continental Europe
ONE PAGE
1/2 PAGE
1/2 pages subject to availability
BRITISH ISLES EDITION
Rate Base: 335,000
Channel Islands,
England, Northern Ireland,
1/2 PAGE
Republic of Ireland,
Scotland, Wales
1/2 pages subject to availability
RATES
1X3X6X9X
12X
18X
4 Color
$75,170 $73,665 $72,165 $70,660 $69,155 B & 1 Color
67,655 66,300 64,950 63,595 62,245 B & W
63,895 62,615 61,340 60,060 58,785 4 Color
47,280 46,335 45,390 44,445 43,500 B & 1 Color
40,970 40,150 39,330 38,510 37,690 B & W
35,480 34,770 34,060 33,350 32,640 1X
ONE PAGE
45,355
39,300
34,035 3X
6X
9X
$67,655
60,890
57,505
42,550
36,875
31,930 12X
18X
4 Color
$43,630 $42,755 $41,885 $41,010 $40,140 B & 1 Color
39,265 38,480 37,695 36,910 36,125 B & W
37,085 36,345 35,600 34,860 34,120 4 Color
27,445 26,895 26,345 25,800 25,250 B & 1 Color
23,780 23,305 22,830 22,355 21,880 B & W
20,595 20,185 19,770 19,360 18,945 $39,265
35,340
33,375
24,700
21,400
18,535 I n t e r n a t i o n a l E d i t i o n s
Effective January 2012 Issue
CONTINENTAL EUROPE EDITION
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Europe Edition
excluding British Isles,
includes Israel
1/2 PAGE
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PACIFIC EDITION
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Australia, India, Japan,
New Zealand, People’s
4TH COVER
Republic of China,
Philippines, South
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Pacific Islands,
Southeast Asia
ASIA EDITION
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Pacific Edition excluding
Australia/New Zealand
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1/2 PAGE
Australia EDITION RATES
12X
18X
4 Color
$35,725 $35,010 $34,295 $33,580 $32,865 B & 1 Color
32,155 31,510 30,870 30,225 29,585 B & W
30,365 29,760 29,150 28,545 27,935 4 Color
22,470 22,020 21,570 21,120 20,670 B & 1 Color
19,470 19,080 18,690 18,300 17,910 B & W
16,860 16,525 16,185 15,850 15,510 $32,155
28,940
27,330
6X
9X
20,225
17,525
15,175
1X3X6X9X
12X
18X
4 Color
$43,035 $42,175 $41,315 $40,455 $39,590 B & 1 Color
38,730 37,955 37,180 36,405 35,630 B & W
36,580 35,850 35,115 34,385 33,655 All colors
49,490 48,500 47,510 46,520 45,530 4 Color
27,070 26,530 25,985 25,445 24,905 B & 1 Color
23,455 22,985 22,515 22,050 21,580 B & W
20,315 19,910 19,500 19,095 18,690 4 Color
$22,690 $22,235 $21,780 $21,330 $20,875 B & 1 Color
20,420 20,010 19,605 19,195 18,785 B & W
19,285 18,900 18,515 18,130 17,740 4 Color
14,270 13,985 13,700 13,415 13,130 B & 1 Color
12,365 12,120 11,870 11,625 11,375 B & W
10,710 10,495 10,280 10,065 9,855 1X
ONE PAGE
1/2 PAGE
1/2 pages subject to availability
3X
$38,730
34,855
32,920
44,540
24,365
21,110
18,285
1X3X6X9X
12X
18X
1/2 pages subject to availability
Rate Base: 125,000
1X
3X
6X
9X
$20,420
18,380
17,355
12,845
11,130
9,640
12X
18X
4 Color
$20,885 $20,465 $20,050 $19,630 $19,215 B & 1 Color
18,795 18,420 18,045 17,665 17,290 B & W
17,750 17,395 17,040 16,685 16,330 4 Color
13,135 12,870 12,610 12,345 12,085 B & 1 Color
11,380 11,150 10,925 10,695 10,470 B & W
9,860 9,665 9,465 9,270 9,070 $18,795
16,915
15,975
11,820
10,240
8,875
I n t e r n a t i o n a l E d i t i o n s
Effective January 2012 Issue
LATIN AMERICA EDITION
1X
Rate Base: 30,000
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Caribbean Islands,
Central America,
Mexico, South America 4TH COVER
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ONE PAGE
Channel Islands,
England, Northern
Ireland, Republic of
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Ireland, Scotland, Wales
1/2 pages subject to availability
1X
3X
AUSTRALIA EDITION (Australian Dollars)
ONE PAGE
1/2 PAGE
1/2 pages subject to availability
9X
12X
6X
9X
12X
18X
$14,335
12,900
12,180
16,485
9,015
7,810
6,765
18X
4 Color
£26,010
£25,490
£24,970
£24,450
£23,930
£23,410
B & 1 Color
23,410
22,940
22,475
22,005
21,535
21,070
B & W
22,110
21,670
21,225
20,785
20,340
19,900
4 Color
16,360
16,035
15,705
15,380
15,050
14,725
B & 1 Color
14,175
13,890
13,610
13,325
13,040
12,760
B & W
12,275
12,030
11,785
11,540
11,295
11,050
Available only to those advertisers and agencies located within the United Kingdom buying the British Isles Edition
Rate Base: 125,000
6X
4 Color
15,925 $15,605 $15,290 $14,970 $14,650 B & 1 Color
14,335 14,050 13,760 13,475 13,190 B & W
13,535 13,265 12,995 12,725 12,450 All colors
18,315 17,950 17,580 17,215 16,850 4 Color
10,015 9,815 9,615 9,415 9,215 B & 1 Color
8,680 8,505 8,335 8,160 7,985 B & W
7,515 7,365 7,215 7,065 6,915 BRITISH ISLES EDITION (British Pounds Sterling)
Rate Base: 335,000
3X
1X
3X
6X
9X
12X
18X
4 Color AUD 19,100 AUD 18,720 AUD 18,335 AUD 17,955 AUD 17,570 AUD 17,190
B & 1 Color
17,190
16,845
16,500
16,160
15,815
15,470
B & W
16,235
15,910
15,585
15,260
14,935
14,610
4 Color
12,015
11,775
11,535
11,295
11,055
10,815
B & 1 Color
10,410
10,200
9,995
9,785
9,575
9,370
B & W
9,015
8,835
8,655
8,475
8,295
8,115
Available only to those advertisers and agencies located
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36,860
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CAD 41,590 CAD 40,705 CAD 39,820
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36,635
35,840
35,355
34,600
33,850
I n t e r n a t i o n a l E d i t i o n s
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1X
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British Isles,
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38,330 33,210 28,765 37,565 32,545 28,190 36,795 31,880 27,615 36,030 31,215 27,040 35,265 30,555 26,465 34,495
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1X
3X
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9X
12X
18X
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9X
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11,595 Pr i n t A dver tising
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CLOSING DATES
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May
June
July
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September
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November
December
10/03/11
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11/01/11
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14" x 10 1/4"
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3 9/16" x 10 1/4"
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Now More Than Ever
National Geographic is the global leader in connecting people to their
world, providing unbiased context and clarity for today’s complex
issues while uncovering the wonders of our time. Each issue inspires
readers with the world’s best photography and original journalism—
creating an emotional and intellectual connection that empowers readers to make a difference.
National Geographic has never been so important to its readers,
and its advertisers. Today’s consumers recognize they are part of
an increasingly connected world, making topics like energy,
innovation, and world cultures more top-of-mind than ever before.
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providing the “need-to-know” content and global perspective that
helps people understand the dynamics of their changing world.
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NGM.COM
JUNE 2011
The
BIRTH
Religion
of
The World’s First Temple
Africa’s Super Park 60
The Secret World of Child Brides 78
Crazy Creatures in Tide Pools 100
Can China Go Green? 116
Why Rare Earths Are in Almost Everything 136
Göbekli Tepe, Turkey
circa 9600 B.C.
TV BAND TO COME
NGM.COM
NEXT
Water-cooled
nuclear
power plants
aren’t the
only option.
3
CAN WE FLY?
At the center of each poppy seedsize fuel particle is a uranium kernel.
Layers of carbon and silicon carbide
contain the radioactive material.
MELTDOWN-PROOF NUKES
The next generation of nuclear
plants may be cooled by gas—
helium gas. Such reactors
SEPTEMBER 2011
Pyrolytic carbon
Silicon carbide
Uranium
Porous carbon
were proposed in the 1960s
but rarely pursued; only a few
have ever been built. But that
1
could change. Though issues
such as fuel storage are a
potential concern, gas reactors—which can’t melt down—may
be a way forward in the wake of Japan’s nuclear disaster.
Using helium as a coolant has at least a couple of
advantages. For one thing, it’s inert, so it can’t become
radioactive like the water in water-cooled plants. For
Reactor
core
another, gas reactors are more efficient at generating
electricity than water-cooled ones, because they run much
hotter. That heat, produced carbon free, has gotten the
attention of chemical, fertilizer, and oil companies. Though
it’s still in the developmental stage, “this technology could
be a real game changer,” says Fred Moore of Dow Chemical.
2
At the core of the reactor’s safety is a clever fuel design.
Instead of the uranium fuel rods used in water reactors,
gas-reactor fuel takes the form of uranium bits scattered
among graphite “pebbles.” Graphite is a great moderator,
slowing down the neutrons and keeping their reaction
in the proper temperature range.
Andrew Kadak of MIT, who visited a small prototype
pebble-bed reactor in China four years ago, watched engineers turn off the cooling system. “It naturally shut down,”
he says. “It was incredible. Especially in light of Fukushima,
this is a reactor that doesn’t melt down.” —Juli Berwald
 national geo graphic
• o c tober 
What’s Inside
a Pebble?
Each “pebble” in a pebblebed gas reactor is a graphite fuel sphere the size of
a tennis ball. Nine grams
of uranium are dispersed
among some 15,000
tiny particles within the
graphite. During a recent
three-year test at Idaho
National Lab, 300,000 fuel
particles were heated to
2300°F and bombarded
with neutrons. Not a single
particle leaked radioactive
material—strong evidence
of the fuel’s safety.
3
1
2
3
How It Works
A pebble-bed reactor is made up
of about 400,000 pebbles. Heat
from the fuel spheres is picked up
by helium and can then be used
to generate electricity—or to drive
industrial processes such as oil
refining and desalination.
Blowers move helium
gas through the reactor
and over the pebbles,
where nuclear fission
releases large amounts
of energy, heating
up the helium.
About 5,000 spheres
move through the reactor each day, like gum
balls through a vending
machine. The constant
circulation means no
refueling interruptions.
If a pebble taken
from the bottom can
produce more power,
it goes back in the top.
If it’s spent, it’s stored
as waste, and a new
pebble is added.
KAITLIN M. YARNALL, NGM STAFF
ART: STEFAN FICHTEL. SOURCE: ANDREW KADAK, MIT
AWARDS & Recognition
Saving Orphan Elephants
Forever Wild in the Adirondacks
Girl Power in Brazil
Lords of the Sahara
The Race to the South Pole
40
80
96
122
140
National Geographic
Magazine
National Geographic continuously redefines the standard of excellence. Superior editorial product,
world-renowned photography, brand recognition, and consumer trust have earned the magazine the most
prestigious awards and recognition in the industry, and established it as a valued leader in the world of
news reporting.
Editorial
ASME NATIONAL MAGAZINE AWARDS
The preeminent awards for magazine journalism in the
United States.
H 25 years of consecutive nominations, collecting a total
of 24 awards
H 2011: Two wins for Magazine of the Year and Single-Topic Issue
H 2 010: Three wins for General Excellence, Photojournalism,
and Essay
Overseas Press Club of America 2011
Seeks to maintain an international association of journalists
who uphold the highest standards of professional integrity in
news reporting.
H Two awards for Best Photographic Reporting from Abroad in
a Magazine and Best Magazine Reporting from Abroad in
a Magazine
PICTURES OF THE YEAR INTERNATIONAL (POYi) 67th
ANNUAL COMPETITION
One of the oldest, largest, and most highly respected photojournalism contests in the world.
H 1 9 Awards Total: Six 1st place, five 2nd place, four 3rd place,
and five Awards of Excellence
WORLD PRESS PHOTO CONTEST 2010
Offers an overview of how press photographers tackle their work
worldwide and how the press gives the news, bringing together
pictures from all parts of the globe to reflect trends and developments in photojournalism.
H F irst Place, Nature Story four years in a row
CARTOGRAPHY AND GEOGRAPHIC INFORMATION SOCIETY
(CaGIS) 37TH ANNUAL MAP DESIGN COMPETITION
Promotes interest in map design and recognizes significant
design advances in cartography.
HB
est in Show and Thematic Category; Best of Category;
Honorable Mention for Reference Category
NORTH AMERICAN TRAVEL JOURNALISTS ASSOCIATION
(NATJA) 18TH ANNUAL AWARDS COMPETITION
Honors the “best of the best” of travel writing, photography,
and travel promotion.
H F irst Place, Destination Travel, International Magazine
SOCIETY FOR NEWS DESIGN (SND-E) 18TH MALOFIEJ
INTERNATIONAL INFOGRAPHICS AWARDS
Annual competition referred to by some as the “Pulitzer” of the
infographics world.
HM
ost awarded media with 22 medals (2 gold, 10 silver, and
10 bronze)
SOCIETY OF PUBLICATION DESIGNERS (SPD) 45th ANNUAL
PRINT AWARDS
Highlight the highest examples of design, photography, and illustration excellence.
H Two Medal Awards and seven Merit Awards
NORTH AMERICAN NATURE PHOTOGRAPHY ASSOCIATION
(NANPA) 2010 AWARDS
Recognize one’s accomplishments, stature, or length of service in
nature photography.
H Outstanding Nature Photographer Award: Joel Sartore
H Past recipients: Tim Laman (2009), James Balog (2008), Kevin
Schafer (2007), Michael Nichols (2002), Frans Lanting (1999)
COMMUNICATION ARTS 2009 PHOTOGRAPHY ANNUAL
The best photography of the past year, selected by a distinguished
jury, is published in this must-have annual.
H 10 wins (out of the 157 chosen from 8,600+ entries): 9 editorial
series and 1 editorial single
VEOLIA ENVIRONMENT 2009 WILDLIFE PHOTOGRAPHER
OF THE YEAR
An international showcase for the very best nature photography.
H One Winning, one Specially Commended, and five Highly
Commended photos
AWARDS & Recognition
National Geographic
Magazine
Editorial continued
AMERICAN PHOTOGRAPHY ANNUAL 25
From the 10,100 pictures only 360 images are selected to appear
in this award-winning, large-format, printed, hardcover annual.
H “The Man Who Wasn’t Darwin: Alfred Russel Wallace,” Robert
Clark, December 2008
H “Fast Lane to the Future: India’s Superhighway,” Ed Kashi,
October 2008
H “Send Me To Siberia: Oil Transforms a Russian Outpost,”
Gerd Ludwig, June 2008
H “Who Murdered the Virunga Gorillas?” Brent Stirton, July 2008
NATURE’S BEST PHOTOGRAPHY WINDLAND SMITH RICE
INTERNATIONAL AWARDS
One of the most highly respected and visually compelling nature
photography competitions in the world.
H Highly Honored in the Wildlife and Birds categories
Harris Poll
H #1 Most Trusted Magazine, 2010 and 2011
Buyology
H Most Desired Magazine Brand, 2011
ADVERTISING
ADVERTISING AGE EDITOR OF THE YEAR 2008
H Chris Johns, Editor in Chief, National Geographic
ADVERTISING AGE MAGAZINE A-LIST 2011
Recognizes outstanding accomplishment, growth, business,
and buzz among magazines.
H Selected in 2008, 2009, and 2011
MIN TOP 21 MOST INTRIGUING 2009
The magazine industry’s most intriguing personalities who went
above and beyond the clarion call of duty to create a lasting mark
in their sphere of influence.
H Claudia Malley, EVP/Worldwide Publisher, National Geographic
MIN INTEGRATED MARKETING AWARDS
Salute the campaigns, ongoing programs, and innovative people
who’ve raised the bar on magazine marketing programs.
H 2009: Five honorable mentions
H 2008: Won for best special advertorial section, best print/
online bundle, and top integrated marketing team; one
honorable mention
MIN 2008 SALES EXECUTIVE OF THE YEAR AWARD
Salutes those who are the “cream of the crop” and their best practices
serving as guides for the thousands of media sales professionals in
search of stronger strategies.
H Sales Team of the Year, Single Title
NationalGeographic.com
ADWEEK MAGAZINE WEBSITE OF THE YEAR 2010
“Most impressive is National Geographic’s all-encompassing website,
which serves as the umbrella for all the brand’s assets.”
2010 NATIONAL MAGAZINE AWARD FOR DIGITAL MEDIA
Recognizes the outstanding work that appears on magazine-branded
digital platforms.
H Winner for Photography, Digital Media; and for Community
PICTURES OF THE YEAR INTERNATIONAL (POYi) 67th
ANNUAL COMPETITION
One of the oldest, largest, and most highly respected photojournalism
contests in the world.
H Won Best Use Online Publication two years in a row
2009 SOFTWARE & INFORMATION INDUSTRY ASSOCIATION
(SIIA) CODiE
The software industry’s highest honor.
H Finalist for Best Online Reference Service, Best Online Consumer
Information Service, and Best Online News Service
2009 SLATE’S THE BIG MONEY FACEBOOK 50
A ranking of the brands that are currently making the best use
of Facebook.
H Ranked #22
15TH ANNUAL WEBBY AWARDS
The leading international award honoring excellence on the Internet
including websites, interactive advertising, and online film and video.
H Won one Webby Award and two People’s Voice Awards
AWARDS & Recognition
Bonus Space
Carrier Sheet
Let your brand message be the first readers see with the
National Geographic magazine carrier sheet. This onsert
contains the subscriber’s mailing address and is polybagged
with the issue every month. The carrier sheet reaches the
magazine’s full readership circulation, or your message can
run regionally based on your campaign’s objectives. National
Geographic will create your custom message which is featured on
the reverse side of the carrier sheet.
Introducing Nature’s Source™
—a new line of natural cleaning
products from Windex® and
Scrubbing Bubbles®—made
with biodegradable, plant-based
cleaners. Now you can have the
cleaning power you want and
still go natural. With Nature’s
Source™ cleaning products you’ll
enjoy the good feeling that comes
from making a smart choice for
you, your family, and the planet.
Your message is a full-page black and white display ad. Logos
and images are permitted. Page size is 6"(w) X 6-7/8"(h)—
ad can be bleed or non-bleed.
Advertisers should supply the following materials:
Up to 50 words of text, plus logo and image(s). All vector art
(logos) should be provided in black and white with all fonts
converted to outlines; acceptable format is Illustrator EPS; all
raster art (photos) should be provided in black and white, high
resolution (300dpi); acceptable formats are TIFFs or JPEGs.
Visit NaturesSourceCleaners.com
for more details.
Commitment Deadline:Available on a first-come,
first-served basis; reserve at
any time, based on availability
Materials Due:
4 weeks prior to issue close
Program Value: Equivalent to one full black and
white page
The carrier sheet runs with every issue. Advertiser eligibility is
based on a schedule in National Geographic magazine.
Mostplease
Important
For more information Your
on theWorld’s
Carrier Sheet,
contactMagazine
your National Geographic brand manager.
MERCHANDISING
Now More Than Ever
P r o m o t i o n a l Pa g e
World Beat
Bleed:7.125"
Trim: 6.875"
Live: 6.125"
TLC 1"x1"
world beat
world beat
events & opportunities • advertising & promotions
loNGiNeS
Great success for the Grand Slam for Children
eNerGy realitieS
Pioneering map-based Web platform
world beat
NikoN aSia lauNcheS New “i am NikoN”
braNd campaiGN
NatioNal GeoGraphic maGaziNe
On iPad®
Following its successful launch in Europe, Nikon’s new
brand campaign has arrived in Asia. The “I AM NIKON”
campaign aims to connect the brand’s heritage of
professionalism, authenticity, and innovation to aspiring
and mature
photographers at
every level.
Playing on
Nikon’s existing
tagline “At the
heart of the
image,” the
integrated campaign centers on real people in reallife scenarios, who reveal who they are with a Nikon
camera. The diversity of experiences shared by
individuals places the photographer at the heart of
the image and gets to the core of how photography is
used today—as a tool for play, socializing,
and self-expression. To find out more, visit
iam.nikon-asia.com.
Subscriptions
to National
Geographic
magazine are now
available on the
App Store.
Download National
Geographic
magazine on iPad
and you can get a sample issue for free. National
Geographic magazine on iPad showcases each
month’s issue with exclusive content and enhanced
functionality, including extra photo galleries, rollover
graphics that animate features like maps and
time lines, video profiles of photographers who
contributed to the issue, and much more. In the
coming months we will deliver even more innovative
features that will continue
Available on the
to make your experience
more engaging.
25K
50K
75K
100K
25.16.16.00
50.39.39.00
75.63.63.00
100.90.90.00
Template NGM Sep. 2006
Each installment of “World Beat” features exciting
advertising announcements, contests, retail events,
and other promotions in an uncluttered, engaging
environment. Reaching 30.8 million readers, “World
Beat” offers a unique and efficient way to communicate
a special promotional message, add emphasis to a
marketing campaign, and boost brand exposure.
To appear in:
National Geographic Magazine
Issue: September 2011
Bleed: 10.25"
Trim: 10"
Live: 9.25"
Statoil, the international energy company, is
Hosted by tennis legend and Longines Ambassador
collaborating with National Geographic Maps, The
of Elegance Andre Agassi and presented by
Economist
Longines, the 2011 Grand Slam for Children, held
Group, and
on Saturday, October 29, at Wynn Las Vegas, was a
march
2007to
Scientist
advertising & promotions New
greatevents
success. This
event supports the Andre
& annual
opportunities
create a visual
Agassi Foundation’s efforts to transform education
guide to global
and benefits the
energy needs.
Andre Agassi
This pioneering
College Preparatory
map-based
Academy, a
Web platform,
tuition-free public
called “EnergyRealities,” brings together a
charter school in
wealth of interactive maps, video, photography,
Las Vegas that
infographics, and feature articles from all three
provides children
media properties; enabling readers to dive deep
with a first-class
into regularly refreshed, rich and engaging content
education. Helping
that tackles the conundrum of meeting the world’s
disadvantaged
rising energy
needs.
march 2007
advertising
& promotions
children
is in line&
withopportunities
Longines’ tradition and motto
events
Explore now at
“Elegance is an attitude.”
www.EnergyRealities.org.
To find out more, visit www.longines.com.
Extend your in-book advertising message and increase
product awareness with National Geographic’s highDocument Version 1
impact promotional page, “World Beat.”
Editions
A.
1. US
a.
b.
c.
(highlight all that apply):
National
G25
Gold
other demo and
regional editions (specify): Name
2. Canada
B. Latin America
C. Atlantic (EMEA)
1. Europe
a. Cont Europe
b. Brit Isles
2. Mid East/Africa
D. Pacific
1. Asia
2. Australia
3. New Zealand
By taking advantage of “World Beat,” advertisers
connect with National Geographic’s loyal
and highly involved readership1:
Size/Color: 1 Page/4C (CMYK only)
yy 43% of readers read 4 out of 4 issues
yy 42% of readers rank National Geographic as one
File Due to Printer: Date
NGS Advertising Job:
Name_Month_Year
NGS Digital Imaging Services
Job No.:123456
of their favorite magazines
Project Mgr.: Name
Account Mgr.: Rebecca Hill
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Copywriter: Name
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Production Artist: John Lewis
Production Manager: Jennifer Darnell
+1 (202) 775-6783 [email protected]
yy Readers spend an average of 52 minutes
with each issue
Example of promotional page, “World Beat”
Advertisers should supply the following–all art must
be press ready:
“World Beat” is available on a quarterly basis,
appearing in March, July, September, and
December 2011. Advertiser eligibility based
on a schedule in National Geographic
magazine.
Commitment Deadline:4 weeks prior to
issue close, based
on availability
Materials Due:2 weeks prior
to issue close
Program Value: $34,075 net per listing
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or JPEG format
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all fonts converted to outlines
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service, plus website URL, and toll-free number
National Geographic will design advertiser’s World
Beat unit and provide layout for final approval.2
For more information, please contact Rossana Stella,
marketing specialist, at (212) 610-5526,
or [email protected].
2010 Fall MRI
National Geographic reserves the right to final approval on all listings.
Size of listing will depend on final number of advertisers.
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Your World’s Most Important Magazine
MERCHANDISING
Research
Reader Panel
Advertisers can access a panel of 18,000+ highly involved National Geographic readers through
National Geographic Magazine’s Reader Panel. A broad range of topics and advertiser categories
are explored throughout the year, and advertisers have the opportunity to pose customized questions
to panel members.
For example, advertisers can use the panel to:
yy Gauge reader reaction to advertising creative
yy Ask questions about an upcoming product launch
yy Learn about advertising competitors
yy Gain market insight
yy And more!
National Geographic will work with advertiser to develop custom questions, as well as conduct the panel.
Afterwards, advertisers will be provided with a final analysis of panel questions.
Commitment Deadline:
At least six weeks prior to reader panel launch
Value: $10,000 and up (dependent upon scope of project)
For more information, contact your National Geographic brand manager.
Your World’s Most Important Magazine
MERCHANDISING
Now More Than Ever