Sempozyum programı.

10th International Symposium
Communication in the Millennium (CIM)
May 24-26, 2012
Hosted by Istanbul University, TURKEY
Organized by:
Association of Turkish and American Communication Scholars
(ATACS)
In Cooperation with:
University of Texas at Austin (USA)
Anadolu University (Turkey)
Istanbul University (Turkey)
Venue: Istanbul University Rectorship Building / Beyazıt,
Blue Hall and Doctorate Hall, second floor
1
1ST DAY,
Thursday, May 24, 2012
08.00 – 09.00: Registration & Coffee
09.00 - 09.30 (Doctorate Hall)
Opening Remarks & Speeches
10th CIM, The Past & Present
Prof. Dr. Serra Görpe, Istanbul University, Turkey
Prof. Dr. Erkan Yüksel, Anadolu University, Turkey
Prof. Dr. Werner J. Severin, USA
Prof. Dr. Maxwell E. McCombs, Jesse H. Jones Centennial Chair, Professor Emeritus,
University of Texas at Austin, (Online address)
09.30-10.30 (Doctorate Hall)
1.OPENING SESSION
Moderator: Prof. Dr. Erkan Yüksel, Anadolu University, Turkey
Keynote speech: Prof. Dr. Frank Kalupa James Madison University, USA
21st Century Professional Expectations and Preparation of Future Public Relations
Practitioners for Strategically Managing Social Media
Keynote speech: Prof. Dr. Judith K. Litterst, St. Cloud State University, USA
Essential Skills For Teaching Media Literacy: Evaluative Listening And Questioning
Keynote speech: Prof. Dr. Werner Severin, USA
Social Media in the Political Process
10:30-10.45 : Coffee Break
10.45-12.00: MEDIA RESEARCH (Doctorate Hall)
2.1.SESSION
Moderator: Prof. Dr. Roseanna Ross, St Cloud State University, U.S.A.
Invited Presentation:
Prof. Dr. Çiler Dursun, Ankara University, Turkey
Structural Tendencies of Science News in Turkish Newspapers and Prelimanary Remarks for An
Audience Research
Lecturer Hande Demiroğlu, Anadolu University, Turkey & Prof. Dr. Erkan Yüksel, Anadolu
University, Turkey
Panic Factors in the Swine Flu News
Associate Prof. Dr. Ece Karadoğan Doruk, Istanbul University, Turkey & Associate Prof. Dr. Seda
Çakar Mengü, Istanbul University, Turkey
Reading The Dystopian Media Texts within the Context of Globalization: An Analysis of the News
About Swine Flu
2
Research Assistant Pelin Öğüt, Anadolu University, Turkey & Prof. Dr. Erkan Yüksel, Anadolu
University, Turkey
Healthcare Journalism: What do the Public Get?
Instructor Asuman Kaya, Anadolu University, Turkey & Birgül Güler, Anadolu University, Turkey
‘Organ Transplantation’ News on the Press
10.45-12.00 : ADVERTISING & PUBLIC RELATIONS (Blue Hall)
2.2.SESSION
Moderator: Prof. Dr. Serra Görpe, Istanbul University, Turkey
Invited Presentation:
Prof. Dr. Joseph Phelps, The University of Alabama, USA
The Power of a Great Story: Explaining Narrative Persuasion
Invited Presentation:
Prof. Dr. Mircea Constantinescu, University of Bucharest, Romania
Is the Accession of Turkey to the European Union only a Communication and a Public Relations
Problem? A Perspective
Associate Prof. Dr. R. Ayhan Yılmaz, Anadolu University Turkey
Seven Sins of the Memory and Recall of the Advertising
Research Assistant, Mustafa Özgür Seçim, Izmir University of Economics, Turkey
Nationalism in the Advertisements: A Research on Ottoman Empire Period Advertisements
Research Assistant, Nermin Orta, Marmara University, Turkey & Assistant Prof. Dr. Duygu Aydın,
Selçuk University, Turkey
The Reality behind Women Images in Advertisements for Fighting Violence Against Women
12.00 : GROUP PHOTOGRAPH FOR THE 10th SYMPOSIUM
Doctorate Hall
12.15 -14.00 : LUNCH (House of Professors)
14.00-15.15 JOURNALISM (Doctorate Hall)
3.1.SESSION
Moderator: Prof. Dr. Suat Gezgin, Istanbul University, Turkey
Invited Presentation:
Prof. Dr. Şermin Tekinalp, Girne American University, TRNC
Communication on Headwear: Men’s Quest for Dominance and Concealment Hypothesis
Prof. Dr. Ahmet Yalçın Kaya, Selçuk University, Turkey & Dr. Sevil Yıldız, Selçuk University, Turkey
Legislation or Punishment
Adem Ayten, Ph.D. Istanbul University, Turkey
Self-Regulation in Turkish Press and the Ethical Codes
3
Uğur Gündüz, Ph.D. Istanbul University, Turkey, Assistant Prof. Dr. İnci Çağlayan, Istanbul Kültür
University, Turkey & Associate Prof. Dr. Nilüfer Pembecioğlu, Istanbul University, Turkey
Future of Journalism: Dissemination of Innovations and Social Media Horizons
Tang Mui Joo, Ph.D., Tunku Abdul Rahman College, Malaysia & Chan Eang Teng, Tunku Abdul
Rahman College, Malaysia
Unity in Diversity: 1 Malaysia Concept through the Movie Nasi Lemak 2.0
14.00-15.15 NEW MEDIA (Doctorate Hall)
3.2.SESSION
Moderator: Prof.Dr. Uğur Demiray, Anadolu University, Turkey
Invited Presentation:
Assistant Prof. Dr. Shawn Powers, Associate Director, Center for International Media Education,
Georgia State University, USA
Political Economy of Internet Freedom
Chan Eang Teng, Tunku Abdul Rahman College, Malaysia &. Tang Mui Joo, Ph.D., Tunku Abdul
Rahman College, Malaysia
Political Blogging, Youth Engagement and Participatory Democracy
Research Assistant Behlül Çalışkan, Marmara University, Turkey
The Role of Social Networks in Recalling of Collective Memory: Remembering Assasinated
Journalists
Prof. Dr. Halil İbrahim Gürcan, Anadolu University, Turkey
What Columnists Share on Twitter?
Burcu Akkaya, Ph.D. Candidate, Istanbul University, Turkey
Which one has more Impact: The Differences between the Newspaper Circulation of Traditional
Journalism or Unique Visitor Numbers of On-Line Journalism
15.15-15.30 : Coffee-Break
15.30-16.45 PUBLIC RELATIONS (Blue Hall)
4. SESSION
Moderator: Prof. Dr. Haluk Gürgen Bahçeşehir University,Turkey
Invited Presentation:
Amanda Succi, University of Catania, Italy
Euro-Med PR: Enhancing Common Opportunities through Growth and Development of the
Profession in the Area
Associate Prof. Dr. Billur Ülger, Yeditepe University, Turkey
The Outburst of Consumption and Upward Social Mobility through the Diderot Effect
Assistant Prof. Dr. Ebru Uzunoğlu, Izmir University of Economics, Turkey, Assistant Prof. Dr. Sema
Misci Kip, Izmir University of Economics, Turkey & Burcu Yaman, Izmir University of Economics,
Turkey
How Brand Messages are Disseminated through Blogger Endorsement: A Comparative Case Study
from Food Sector
4
Assistant Prof. Dr. Ali Korkmaz, University of Erciyes at Kayseri, Turkey & Expert Elif Üzüm,
University of Erciyes at Kayseri, Turkey
Motivation-Efficiency Relationship in the Management of Hospitals
16.45-17.00 : EVALUATION OF THE DAY
17:00: SOCIAL PROGRAM
Istanbul University Campus Tour and visit to Beyazıt Tower
18:00- 20:00: OPENING RECEPTION
The Istanbul University Garden with the pool, Süleymaniye Gate
5
2ND DAY,
Friday, May 25, 2012
09.00-09.30: Registration
9:00-9:20
Keynote Speech: Prof. Dr. Peter Blokhuis, Ede Christian University, The Netherlands
Governmental Communication and the Political Body
09.30-10.30 RESEARCH (Doctorate Hall)
5. SESSION
Moderator: Prof. Dr. Murat Özgen, Istanbul University, Turkey
Çağlar Akgüngör, Ph.D. Director of National Center for Research on Risk and Disaster, AKUT
Training and Research Institute
Crisis Communication in Turkey Following Chernobyl Leak: A Public Policy Failure
Assistant Prof. Dr. Merih Taşkaya, Akdeniz University, Turkey & Assistant Prof. Dr. Korhan
Mavnacıoğlu, Istanbul Arel University, Turkey
Usability of New Media Applications on Local Governments as a Communication Channel for
Measuring Satisfaction: The Case of Antalya Metropolitan Municipality
Ebru Karadeniz, MA Candidate Istanbul University Turkey & Zeynep Benan Dondurucu, MA
Candidate Istanbul University, Turkey
Research about Presentation Way of News about Disability in National Turkish Newspapers
because of World Disability Day
Cengiz Erdal, Ph.D. Yeditepe University, Istanbul, Turkey
Human Organization Role of Cyber Communication as a Single Nation in Reaction to a Social
Disaster: İzmit-Gölcük and Van-Erciş Earthquakes as Case Studies
10.30-10.45 : Coffee-Break
10.45-12.00 Cultural/Critical Studies (Doctorate Hall)
6.SESSION
Moderator: Prof. Dr. Nurçay Türkoğlu, Marmara University, Turkey
Invited Presentation:
Drs. Ton Veen, Ede Christian University, The Netherlands
The Right to KNOW? Transparency and Good Governance in Civil Society
Sabrina Page, University of Tennessee at Knoxville, USA, Prof. Dr. Arzev Aydınoğlu, University of
South Carolina, USA.Philip Boutin, Jr., University of Tennessee at Knoxville, USA,Monica ColonAguirre, University of Tennessee at Knoxville, USA, Prof. Dr. Karen Freberg, University of Louisville,
USA, Jeremy Hughes, University of Tennessee at Knoxville, USA &Prof. Dr. Katerina Spasovska,
Western Carolina University, U.S.A
The Hybrid Model of Mediated Public Diplomacy: A Comprehensive Model for Policy Makers
6
Assistant. Prof. Dr. Günseli Bayraktutan, Başkent University, Turkey, Prof. Dr. Mutlu Binark, Başkent
University, Turkey, Tuğrul Çomu, Ankara University, Turkey, Lecturer Burak Doğu, İzmir Ekonomi
University, Turkey, Gözde İslamoğlu, Gazi University, Turkey & Assistant. Prof. Dr. Aslı Telli
Aydemir, İstanbul Şehir University, Turkey
Researching Facebook and Twitter at 2011 Turkish General Elections: A Methodological
Discussion
Professor Dr. William L. Benoit, Ohio University, USA & Jennifer M. Benoit-Bryan, Ph.D. student,
University of Illinois Chicago, USA
A Functional Analysis of the 2010 Australian Prime Minister Debate
Assistant Prof. Dr. Ayşe Tekdal Fildiş, Haliç University, Turkey & Prof. Dr. Ayşe Akyol, Trakya
University, Turkey
Mobilizing Public Opinion by Way of Political Communıcation and Political Marketing: Israel’s
Policies Towards Palestinıians in 1948.
12.00-14.00 : LUNCH (House of Professors)
14.00-15.15 Cinema & TV (Doctorate Hall)
7. SESSION
Moderator: Prof. Dr. Nezih Orhon, Anadolu University, Turkey
İzlem Ali Kanlı, Ph.D. Girne American University, TRNC
Enver Ethemer, Ph.D. University of Surrey, UK
Problematizing Gender in Turkish Cinema (1980-2010)
Associate Prof. Dr. Rengin Ozan, Istanbul University, Turkey
A Cafer Panahi Film ‘Offside’ and its Semiological Analysis
Assistant Prof. Dr. Alper Altunay, Anadolu University, Turkey & Assistant Prof. Dr. Serhat Serter,
Anadolu University, Turkey
The Characteristics of New Cinema Movement in Turkish Cinema
Juliana Abdul Wahab, Ph.D. University Sains, Malaysia
Television Artefacts in Globalization Era: A Case Study of Television Business and Formatting in
Malaysia
Assistant Prof. Dr. Alper Altunay, Anadolu University, Turkey & Assistant Prof. Dr. Elif Gizem
Uğurlu Anadolu University, Turkey
Reproduction of Rural-Urban Migration Discourse: “Istanbul’un Altinlari” TV Series and PeasantCitizen Conflict
15.15-15.30 : Coffee- Break
15.30-16.30 RESEARCH (Doctorate Hall)
8. SESSION
Moderator: Prof. Dr. Şermin Tekinalp, Girne American University, TRNC
Javadi Alimohammad, Social Science Group, Payame Noor University (PNU), Iran & Assistant
Professor Dr.Amir Maleki, Social Science Group, Payame Noor University (PNU), Iran
Mass Media and Social Capital
7
İzlem Ali Kanlı, Ph. D. Girne American University, TRNC
Cultural Communication within the last ‘divided’ City: Nicosia
Fatih Göksu, MA, Istanbul University, Turkey & Mustafa Güçlü, MA Candidate Galatasaray
University, Turkey
An Intercultural Communication Study within the Context of Austrian Erasmus Students in
Turkey
Assistant Prof. Dr. Özge Uğurlu, T.C. Maltepe University, Turkey & Research Assistant Engin Tire,
Maltepe University, Turkey
Revaluation of Ideology Through Fashion “Comparison of Vogue Türkiye and Ala”
16.30-16.45 : EVALUATION OF THE DAY
20:00-23:00 GALA DINNER
Social Club of Istanbul University at Baltalimanı
(The bus will leave from the campus at 18:30 and will return back to Beyazıt)
8
3RD DAY,
Saturday, May 26, 2012
09.00-09.30: Registration
09.30-10.30 MEDIA (Doctorate Hall)
9.SESSION
Moderator: Prof. Dr. Atilla Girgin, Marmara University, Turkey
Invited Presentation:
Associate Prof. Dr. Elena Abrudan, Babes-Bolyai University,Cluj, Romania
Visual Metaphors in Contemporary Culture
Associate Prof. Dr. Seçil Deren Van Het Hof, Akdeniz University, Turkey & Tezcan Durna, Ph.D.
Ankara University, Turkey
Cynicism in Reader’s Comments: Fault-Line in Van Earthquake
Invited Presentation:
Laurie Udesky, Reporter, USA
An Ethical Compass for Reporting on Teenagers and Children
Assistant Prof. Dr. Mete Kazaz, Selçuk University, Turkey & Assistant Prof. Dr. Aşina Gülerarslan,
Selçuk Unıversity, Turkey
Meeting of “Magnificent” Screenagers with their “Magnificent” History
10.30-10.45 : Coffee-Break
10.45-12.00 : MEDIA (Doctorate Hall)
10.1. SESSION
Moderator: Prof. Dr. Halil İbrahim Gürcan, Anadolu University, Turkey
Invited Presentation:
Instructor Roger Norman, Anadolu University, Turkey
Communication and the United Nations
Associate Prof. Dr. Melis Oktuğ Zengin, Istanbul Aydın University, Turkey & Research Assistant
İbrahim Zengin, Istanbul Kültür University, Turkey
The Determinants of the Private Life on Social Networks: A Research About Facebook
Assistant Prof. Dr. Fatma Kamiloğlu, Istanbul Aydın University, Turkey & Emre Erdoğan, Ph.D.
Istanbul Bilgi University, Turkey
Effects of Social Media on Civil and Political Participation and a Field of Survey over on Facebook
Cheng Ean (Catherine) Lee, Taylor’s University, Malaysia, Yong San, Yap, Taylor’s University,
Malaysia, Ming Ming Chong, Taylor’s University, Malaysia & Raffi bin Affendy Thing, Taylor’s
University, Malaysia
Smartphone Use in the Workplace: Implications for Internal and External Communication In
Malaysian Perspective
9
10.45-12.00 : PUBLIC RELATIONS & JOURNALISM (Blue Hall)
10.2. SESSION
Moderator: Prof. Dr. Emin Doğan Aydın, Girne American University, TRNC
Invited Presentation:
Assistant Prof. Dr. Baiba Petersone, Vidzeme University of Applied Science in Valmiera, Latvia
Societal Transformations and Public Relations: Lessons from the Baltics.
Assistant Prof. Dr. Korhan Mavnacıoğlu, Turkey & Fuat Ustakara, Ph. D. Candidate, Gümüşhane
University, Turkey
Communication Strategies in the Context of Sustainable Development Activities: A Content
Analysis in the Turkey Context
Ozan Adam, Lecturer, Bahçesehir University, Turkey
Cyber Culture, Virtuality, Identity and Media
Research Assistant Mehmet Barış Yılmaz, Selcuk University, Turkey & Assistant Prof. Dr. Mete
Kazaz, Selcuk University, Turkey
The End Of Commoditized News: Tabloid Journalism
12.00 – 12:30: CLOSING REMARKS & CIM 2013 (Doctorate Hall)
Prof. Dr. Serra Görpe, Istanbul University, Turkey
Prof. Dr. Erkan Yüksel, Anadolu University, Turkey
Prof. Dr. Roseanna Ross, St. Cloud State University, USA
Prof. Dr. Judith Litterst, St. Cloud State University, USA
-Best Paper Awards
-Best Presentation Award
-Distribution of Participation Certificates
13:00 – 18:00 LUNCH & SOCIAL PROGRAM
(The bus will leave from the campus at 12:30)
- Lunch at ‘Tent Pavillion’ at Yıldız Park
- Presentation at Promotion and Information Center of Istanbul Metropolitan Municipality
- MINIATURK visit (a miniaturk park of Turkey)
- PANAROMA 1453 HISTORY MUSEUM
(Social Program provided by Istanbul Metropolitan Municipality)
Looking forward to seeing you at the 11th CIM Symposium in the USA in 2013
10
Invited Referees and Scientific Committee for the 10 th Symposium









































Ahmet Kalender, Ph. D. Selçuk University, Turkey
Ahmet Şahinkaya, Ph.D. Marmara University, Turkey
Ahmet Tolungüç, Ph.D. Başkent University, Turkey
Ahmet Haluk Yüksel, Ph.D. Anadolu University, Turkey
Amy Schmitz Weiss, Ph.D. San Diego University, U.S.A.
Arne Westermann, Ph.D. Quadriga Hochschule Berlin, Germany
Asker Kartari, Ph.D. Kadir Has University, Turkey
Aysel Aziz, Ph. D. Istanbul Aydin University, Turkey
Aysun Yüksel, Ph.D Anadolu University, Turkey
Brad J. Hamm, Ph.D. Indiana University Bloomington, U.S.A.
Christine L. Ogan, Ph.D. Indiana University Bloomington . U.S.A.
Corey Hickerson, Ph.D. James Madison University, USA
David H. Weaver, Ph.D. Indiana University Bloomington, U.S.A.
Deniz Taşçı, Ph. D. Anadolu University, Turkey
Don Stacks, Ph.D. University of Miami, U.S.A.
Donald Shaw, Ph.D. University of North Carolina, U.S.A.
Eli Avraham, Ph.D. Haifa University, Israel
Emin Doğan Aydın, Ph.D. Girne American University, TRNC
Erkan Yüksel, Ph.D. Anadolu University, Turkey
Frank Kalupa, Ph.D. James Madison University, U.S.A.
Funda Savaş Gün, Ph. D. Marmara University, Turkey
Gary Kreps, Ph.D. George Mason University, USA
H. Ibrahim Gürcan, Ph.D. Anadolu University, Turkey
Haluk Gürgen, Ph.D. Bahcesehir University, Turkey
Homero Gil de Zuniga, Ph.D. University of Texas Austin, U.S.A.
Joseph E. Phelps, Ph.D. The University Of Alabama, USA
Judith K. Litterst, Ph.D. St. Cloud State University . U.S.A.
Karin G. Wilkins, Ph.D. University of Texas Austin. U.S.A.
Konca Yumlu, Ph.D. Ege University, Turkey
Lance Holbert, Ph.D. Ohio State University, U.S.A.
Laura Smith, Ph.D. University of Texas at Austin, U.S.A.
Maxwell McCombs, Ph.D. University of Texas Austin. U.S.A.
Michael Goodman, Ph.D. Baruch College/CUNY, USA
Mircea Constantinescu, Ph.D. University of Bucarest, Romania
Murat Ozgen , Ph.D. Istanbul University, Turkey
Nejdet Atabek, Ph.D. Anadolu University, Turkey
Neşe Kars, Ph.D. Istanbul University, Turkey
Nezih Orhon, Ph. D. Anadolu University, Turkey
Özden Cankaya, Ph.D. Galatasaray University, Turkey
Peter Blokhuis, Ph.D. Christelijke Hogeschool Ede, The Netherlands
Peyami Çelikcan, , Ph.D. Marmara University, Turkey
11












Ramesh C. Sharma, Ph.D. Indira Gandhi National Open University, India
R. Ayhan Yılmaz, Ph.D. Anadolu University, Turkey
Roseanna Ross, Ph.D. St. Cloud State University, U.S.A.
Şermin Tekinalp, Ph. D. Girne American University TRNC
Serra Görpe, Ph.D. Istanbul University, Turkey
Sevda Alankuş, Ph.D. İzmir Ekonomi University, Turkey
Sezen Ünlü, Ph.D. Anadolu University, Turkey
Sezer Akarcalı, Ph.D. Kyrgyzstan-Turkey Manas University
Süleyman İrvan, Ph.D. Eastern Mediterranean University, TRNC
Ugur Demiray, Ph.D. Anadolu University, Turkey
Yasemin Giritli İnceoğlu, Ph.D. Galatasaray University, Turkey
Zeynep Tül Akbal, Ph.D. Bahceşehir University, Turkey
12
Organization Committee of 10 th International Symposium
Advisory Board Member:

Prof. Dr. Suat Gezgin, Istanbul University, Turkey
Committee




President: Serra Görpe, Ph.D., İstanbul University, Turkey
Maxwell E. McCombs, Ph.D. , University of Texas at Austin, U.S.A.
Erkan Yüksel , Ph.D., Anadolu University, Turkey
Amy Schmitz Weiss, Ph.D., San Diego State University, U.S.A.
Members


Adem Ayten, PhD, Istanbul University, Turkey
Ahmet Kadri Kurşun, PhD Candidate, Istanbul University, Turkey
Student Members
Elif Yılmaz, Istanbul University, Turkey
Fatih Göksu, Istanbul University, Turkey
Mustafa Çöllüoğlu, Istanbul University, Turkey
Alper Ceylan, Istanbul University, Turkey
Cengiz Yüce, Istanbul University, Turkey
Ceyda Aksu, Istanbul University, Turkey
Elif Kansız, Istanbul University, Turkey
Lorenz Grünewald, Istanbul University, Turkey
Merve Çoban, Istanbul University, Turkey
Mevlüt Kaynar, Istanbul University, Turkey
Soner Bahadır, Istanbul University, Turkey
Zeynep Develi, Istanbul University, Turkey
13