Timbuk2 Press Kit - Visit Company`s Website

Timbuk2 Press Kit - Visit Company`s Website

 FOR IMMEDIATE RELEASE:
Timbuk2 Unveils New Performance and Women’s Cycling Offerings Made for a
Cycling Lifestyle this Spring 2014
The original San Francisco bag company introduces a line-up of cycling bags and accessories for both
men and women that easily transition from riding to living
SAN FRANCISCO (September, 2013) - Timbuk2, the original San Francisco bag company, is pleased to
introduce new performance and women’s cycling products made for a cycling lifestyle for Spring 2014 at
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Interbike (Booth #3063). Celebrating its 25 anniversary in 2014, Timbuk2 continues to evolve its cycling
collection by offering bags and accessories for serious and new bike commuters alike, and for both men
and women this Spring 2014. Engineered for a fast, safe and comfortable ride, Timbuk2’s new cycling
bags offer modern, sleek designs paired with functionality while on the back and on the bike.
“Timbuk2 was started by a bike messenger, so bike commuting has always been in our DNA,” said
Timbuk2 CEO Mike Wallenfels. “Today, cycling is not only a sport, but a lifestyle. This Spring 2014, we
are taking our cycling collection to the next level by offering new bags for not only the serious urban
cyclist, but also for the weekday bike commuter that needs a bag that transitions easily from bike to work
to weekend excursions.”
Timbuk2 is a San Francisco based bag company that pioneered the messenger bag and is known for
legendary durability and custom manufacturing. Founded by a San Francisco bike messenger, Timbuk2
brought the world its first online customizer and has continually manufactured outrageously durable,
made to order bags in San Francisco since 1989.
Timbuk2’s new Lifestyle Cycling Collection highlights include:
Timbuk2 Especial Claro Messenger - Our lightest, most weatherproof messenger for serious cyclists.
Available in Hammered Carbon
Retail Price: $129
Especial Claro Messenger design features include:
• Light, bright and water-tight: Tarpaulin and lightweight hammered fabric with integrated reflective
panels for late-night visibility
• Internal drop liner with waterproof seam tape construction, urethane zippers, and bag closure
system keeps water out.
• Plush padded shoulder strap with Timbuk2 Tensionlock for quick on and off body adjustment
• Ambidextrous strap attachment enables universal carry options
• Variable internal volume: adjustable flap construction allows for roll-top or Velcro flap closure
• Internal slash pocket fits up to a 15” MacBook Pro
• Secure internal organization for your smaller stuff
Timbuk2 Especial Vuelo Backpack - Our lightest, most weatherproof backpack for serious cyclists.
Available in Hammered Carbon
Retail Price: $149
Especial Vuelo Backpack design features include:
• Light, bright and water-tight: Farp, lightweight hammered fabric and integrated reflective panels
• Internal drop liner with waterproof seam tape construction, urethane zippers, and bag closure
system keeps water out.
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High density padded backpack straps with cooling mesh for ventilation are optimized for on-bike
wearing.
Backbender flexible cooling panel for superior comfort and ventilation
Removable sternum strap and webbing waist belt
Variable internal volume: main compartment can be secured as a roll-top or quick access flap top
with Velcro
Reflectivity logo hits and high visibility fabric panels for late night visibility
Two external pockets for water bottles or U-Locks
Internal laptop pocket fits up to a 15” MacBook Pro
Secure internal organization for your smaller stuff with external Napoleon access pocket
Timbuk2 Especial Raider Backpack - A small, super light pack for bike commuting that holds all your
essential for a shower and change of clothes.
Available in Black
Retail Price: $79
Especial Raider Backpack design features include:
• Water-resistant and lightweight ripstop nylon with highly reflective hits
• Main compartment is big enough for packing a change of clothes and a pair of shoes
• Internal shoe pocket to quarantine your cleats
• Top zip pocket for securely stashing keys, mobile phone and wallet
• Internal frame sheet doubles as folding board
• Airmesh back panel and shoulder straps to keep you cool
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Timbuk2 Madrone Backpack - A cycling packed designed for women who ride.
Available in Carbon and Cobalt Full-Cycle Twill
Retail Price: $129 (OS)
The Madrone Backpack design features include:
• Women’s specific back panel fit with quilted panels for comfort
• Reflective hits on front and sides for clear visibility at night
• Swing around side access to main compartment
• Front zip pocket with tricot lining for your sunglasses or phone
• Under-flap zip pocket with tricot lining for gadgets and bangles
• Internal padded slash pocket fits up to a 15” MacBook Pro
• Front U-Lock pocket with Velcro Flap
• Top flap closure with coated liner
• External side pockets fit water bottles or U-Locks
• Water-resistant bottom boot for unexpected puddles
Timbuk2 Moraga Pannier - A feminine and fully functional pannier that converts to a stylish shoulder
bag.
Available in Carbon and Cobalt Full-Cycle Twill
Retail Price: $89 (OS)
The Moraga Pannier design features include:
• Mounts on rear bike rack via Timbuk2 Quick Clip easy-to-use pannier hardware
• Additional Velcro strap for a third point of on-bike attachment when necessary
• Pannier panel zips closed when not in use
• Secure zip top closure keeps your precious cargo in place while pedaling
• Elasticized side pockets for your water bottle or small U-Lock
• Comfort handles snap together for easy on/off bike lifting
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Adjustable shoulder strap can be worn over-the-shoulder or crossbody
Reflective print on sides for on-bike visibility
Coated fabric liner for water resistance
Water-resistant bottom boot for unexpected puddles
Timbuk2 Colby Shoulder Bag - A shoulder bag that happens to love riding on your handlebars.
Available in Carbon and Cobalt Full-Cycle Twill
Retail Price: $49 (OS)
The Colby Shoulder Bag design features include:
• Top flap with Velcro closure
• Sneaky external zipper access to main compartment can be accessed on bike
• Rear slash pocket with hidden Velcro straps for handlebar or crossbar bike attachment
• Reflective print on sides for on-bike visibility
• Adjustable shoulder strap can be worn over-the-shoulder or crossbody
• Top flap closure with coated liner protects against urban residue
As a longstanding supporter of bike commuting and urban cycling events, Timbuk2 will once again
sponsor Bike to Work Day events in various cities across the U.S., the Red Hook Crit in 2014, an
unsanctioned, nighttime fixed gear race in Brooklyn, Milan and Barcelona, and Bike Expo New York. In
addition, Timbuk2 will offer new POP materials for in-store advertising, launch a comprehensive ad
campaign in influential lifestyle cycling-related publications and conduct multiple sweepstakes on their
Facebook page. To stay in the loop on all happenings, follow Timbuk2’s blog www.timbuk2.com/blog or
Timbuk2 on Facebook at www.facebook.com/timbuk2.
The Timbuk2 Spring 2014 line is available at specialty retailers and www.timbuk2.com in February 2014.
For more information about Timbuk2, visit www.timbuk2.com.
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About Timbuk2
Timbuk2 is a San Francisco based bag and accessory manufacturer that pioneered the messenger bag and mass
customization. Started by a bicycle messenger in 1989, Timbuk2 has continuously manufactured made to order,
extremely durable products in San Francisco for 25 years. They’re sold at specialty retailers and online at
www.Timbuk2.com.
MEDIA CONTACT
MADE PR
Defne Altan
[email protected]
415-786-9613
FOR IMMEDIATE RELEASE:
Timbuk2 Commemorates 25th Anniversary with Launch of a New
Classic Messenger Bag for Spring 2014
The category leader in messenger bags advances the category with the launch of their newest iteration of
their hero bag, all grown up
SAN FRANCISCO (September, 2013) - Timbuk2, the original San Francisco bag company, marks its
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25 anniversary in 2014. To celebrate, the pioneer and reining leader of the messenger bag category is
unveiling a new Classic Messenger Bag at Interbike (Booth #3063). Over the past 25 years, Timbuk2 has
dominated the messenger bag category with more than 40 percent of market share in the Sports/Outdoor
Market*. To commemorate its birthday, the company will once again lead the charge of the messenger
bag category with the launch of a completely restyled Classic Messenger featuring a cleaner, more
sophisticated aesthetic, next level functionality never before seen in a messenger bag, and a significantly
lighter fabric that still stands up to Timbuk2’s lifetime warranty.
“We know that consumers have changed over the years and Timbuk2 has evolved with them by
introducing everything from a laptop messenger to a messenger with a power supply unit to a camera
messenger bag, and more,” said Timbuk2 CEO Mike Wallenfels. “For the past 25 years, we’ve listened to
customer feedback, conducted countless focus groups and done endless research to deliver bags and
accessories with the highest quality and functionality paired with style. We’re thrilled to unveil the newest
generation of our tried and true Classic Messenger to celebrate this exciting milestone.”
Timbuk2 is a San Francisco based bag company that pioneered the messenger bag and is known for
legendary durability and custom manufacturing. Founded by a San Francisco bike messenger, Timbuk2
brought the world its first online customizer and has continually manufactured outrageously durable,
made to order bags in San Francisco since 1989.
Born out of customer feedback, rigorous user testing, and 25 years of expertise, the new Timbuk2 Classic
Messenger is designed for both function and style. Highlights include:
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NEW Cordura 940D Endurance Nylon - Timbuk2 is going back to its original fabric after years of
using 1680D Ballistic Nylon. Now offering Cordura fabric featuring higher tear strength and better
water repellency, the new Classic Messenger is 25 percent lighter and twice as strong than the
previous version.
NEW sizing and stylized design are in line with today’s urban aesthetic.
Double-loop CAM Buckle – Easy fit adjustment while eliminating excess webbing.
Better Comfort – Fully adjustable shoulder strap with a permanent, ambidextrous, super
comfortable air mesh strap pad.
Better Weather Proofing – Corner flaps fold in place to keep water and weather out.
Better Organization – Internal organizer pockets distributed throughout the main compartment for
a balanced comfortable carry.
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Smart Pockets - Internal water bottle pocket and internal slash pocket for a laptop, ipad or
documents.
NEW Easier Portability – Low profile top grab handle for easy get-up-and-go.
The Timbuk2 Classic Messenger is available in Black, Night Blue/Pacific/Night Blue, Diablo, Carbon Twill,
Confetti, Dusk Blue Surf Stripe, Dark Brown/Black, Tusk/Dark Brown, Caddyshack, Cobalt Sunset Stripe,
and Tropical Mist Pink. The retail price is $79 (XS), $89 (S), $99 (M), and $109 (L).
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To support the launch of the Timbuk2 25 Anniversary Classic Messenger, Timbuk2 will be hosting a
variety of events and campaigns during 2014, including “25 Years of Messengers,” profiling consumers
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with old and young Timbuk2 messenger bags from all over the world, Facebook photo contests and a 25
Birthday Party in San Francisco. Follow Timbuk2’s blog for more details in the coming months at
www.timbuk2.com/blog or on Facebook at www.facebook.com/timbuk2.
The Timbuk2 Spring 2014 line is available at specialty retailers and www.timbuk2.com in February 2014.
For more information about Timbuk2, visit www.timbuk2.com.
*Leisure Trends, 2012
About Timbuk2
Timbuk2 is a San Francisco original that pioneered mass customization and popularized the messenger bag.
Committed to inspiring responsible, urban mobility, Timbuk2 products are designed to last a lifetime and therefore
known for legendary durability. Born and bred in San Francisco bike messenger Rob Honeycutt’s garage in 1989,
Timbuk2 has continuously manufactured made-to-order, extremely durable products in San Francisco for nearly 25
years. Timbuk2 products are sold at specialty retailers and online at www.Timbuk2.com.
MEDIA CONTACT
MADE PR
Defne Altan
[email protected]
415-786-9613