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YOUR COMPLIMENTARY COPY
ExclUSIVE INTERVIEW
Ahmet Davutoğlu, Minister of
Foreign Affairs, told The Turkish
Perspective how his politcal
strategies worked to reposition
Turkey on the international stage
MARCH-APRIL 2011 ISSUE 3
ECONOMY BUSINESS FOREIGN TRADE ANALYSIS
AN EXPANDING
SPHERE OF
INFLUENCE
Each diplomatic experiment
by Turkey expands the boundaries
of economic relations and
increases exports
Ma^MnkdblaI^kli^\mbo^
01
Contents
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28—ECONOMIC RELATIONS TO
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Over 23,000 international companies have
already invested in Turkey. How about you?
• A population of 73 million, half of which is under
the age of 28.8
• 60% of the population is under the age of 35
• Approximately 450,000 students graduated from
around 150 universities and other higher education
institutions in 2009
• Over 25 million young, well-educated and motivated
labor force
• Highly competitive investment conditions
• A country that offers 100% and more tax deductions
on R&D expenditures
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• Access to Europe, Caucasus, Central Asia, the Middle
East and North Africa
• 16th largest economy of the world and the 6th largest
economy as compared to the EU countries in 2009
(IMF-WEO)
• 15th most attractive FDI destination for 2008-2010
(UNCTAD World Investment Prospects Survey)
• Average annual real GDP growth of 6% between
2003 and 2008
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23
SUBSIDIES FOR ORGANIC AGRICULTURE
Ma^`ho^kgf^gmblbg\k^Zlbg`ma^Zfhngmh_ln[lb]b^l_hk
hk`Zgb\\nemnk^r^Zkho^kr^Zk
2005
2006
Number of Subsidy Per Unit
Farmers
Z`8B777(9[
1,042
3
1,536
3
Area Subsidized
Z8B777(9[
43,758
Subsidy Amount
Z[
131,275
117,188
351,565
2007
1,615
5
130,747
653,733
2008
5,467
18
368,581
6,634,464
2009
4,976
20
351,825
7,036,498
14,807,535
Total
Data : Ministry of Agriculture
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THE SECTOR’S STRENGTHS
• The natural resources and rich biodiversity brought by Turkey’s
geographical location and ecology
• Legislation that conforms to EU directives
• High potential in agricultural production, both in terms of product
diversity and human resources
• The presence of unpolluted fields and water sources that can easily
be transitioned to organic agriculture
• Producers who regard alternatives warmly due to issues occurring in
traditional agriculture
• The government’s exports-oriented development strategy as well
as serious potential in the domestic market, thanks to a young and
informed population
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DESIGNERS’ INSPIRATIONS
• Özgür Masur, who set off to feel
the time between the past and
the future, based his newlyreleased collection called “Ten
Dökümü” (Skin Shedding) on the
season of winter
• Jale Hürdoğan, taking
Nietzsche’s statement that “one
must have chaos within oneself,
to give birth to a dancing star” to
heart, took her brand – Janucha –
to the catwalk with her collection
titled “Dancing Star.”
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celebrities, Turkish television
actors also took part in the
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fashion week. Another thing that
was at least as talked about as
the brands and celebrities were
the designs and their unusual
sources of inspiration. Atıl
Kutoğlu’s collection, which bore
traces of English director Alfred
Hitchcock’s film “The Birds,” drew
some of the most attention.
• Tuvana Büyükçınar calls
everyone to listen to her story
with the collection she titled
“The Storyteller.” The influence
of 19th century Tsarist Russia
and the English monarchy on the
collection is also visible.
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VOLUME
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40 DAYS AND 40 NIGHTS
KANYON
With events set to take place at centers all over the city, Istanbul Shopping Fest
is sure to entertain shoppers both local and foreign.
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HEADLINES FROM THE SUMMIT • Turkey’s New Role and Its Regional Effects
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International?
• The Future of the Global Economy
• Is Peace Possible in The Middle East?
• A New Finance Center-Istanbul
• A New Perspective on Development
• Different Beliefs, Common Values
• Thinking Green, Economy Strategy for 21st Century
• Global Changes and New Balances
• Historical Changes in The Middle East-Whats’s
Next?
• Regional Security-Global Energy
• Future of Mankind
• Media That Changes The World
• Paths to Conflict Resolution-Cultural
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Figures
9787DL
M&A ACTIVITY IN 2010 HAS SOARED TO REACH THE HIGHEST NUMBER OF DEALS EVER
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YEAR
DEAL NUMBER*
DEAL VOLUME*
PRIVATIZATIONS / SHARE IN TOTAL
FOREIGN INVESTORS*
FINANCIAL INVESTORS*
AVERAGE DEAL SIZE
LARGEST DEAL VALUE / SHARE IN
TOTAL
2007
2008
2009
2010
160
US$19.3 billion
US$2.3 billion / 12%
70% of deal value
13% of deal value
c. US$120 million
169
US$16.2 billion
US$5.2 billion / 32%
85% of deal value
30% of deal value
c. US$100 million
203
US$29 billion
US$14.6 billion / 50%
36% of deal value
3% of deal value
c. US$140 million***
US$2.7 bn (Oyak Bank) / 14%
US$3.1 bn (Migros Türk) / 19%
102
US$5.8 billion
US$1.8 billion / 32%
38% of deal value
12% of deal value
c. US$55 million
US$606 mn
(Sugar Factories)** / 10%
US$5.8 bn (Garanti Bank) / 20%
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Data: Deloitte
(
FOREIGN INVESTORS’ INCREASING INTEREST
ENERGY COMES FIRST
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3
130
ENERGY
4
73
27.6w
SERVICES
11.6w
5
DEAL
NUMBER
REAL ESTATE
11.3w
9
31
6 6
8
12
16,072
11.0w
6
BANKING
INSURANCE
10.6w
HEALTH
9.6w
1,440
DEAL VALUE
Zo
B
[
RETAIL
8.0w
9,375
406
314
5,838
286
243
676
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MANUFACTURING
5.0w
FOOD & DRINKS
4.3w
OTHERS
1.0w
Data: Ernst & Young
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EXPORTERS ARE HOPEFUL FOR 2011
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Production
Exports
Capacity utilization rate
Stock situation
Input costs
Unit export price
Imported input usage rate
Raw material unit import price
General profit level
Exports profit level
BASE
General
First 500
Second 500
Other
56.2%
56.9%
50.1%
28.8%
74.6%
40.0%
21.7%
57.5%
17.5%
16.3%
527
62.5%
64.4%
59.6%
33.8%
68.4%
39.7%
18.4%
55.1%
22.6%
19.9%
146
64.0%
64.3%
56.6%
27.2%
77.9%
44.3%
25.7%
63.2%
19.3%
19.3%
140
48.1%
48.1%
41.0%
26.8%
76.2%
37.8%
21.3%
55.6%
13.3%
12.4%
241
SECTOR
32.60w
57.90w
56.70w
34.00w
47.80w
76.1%
7.62%
<nkk^gmernl^\k^]bm
19.90w
34.00w
EUROPEAN
ECONOMY
30.9w
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WILL IMPROVE
WILL NOT CHANGE
WILL WORSEN
18.20w
30.6w
36.8%
9.30w
TURKISH
ECONOMY
14.2w
WHITE COLLAR EMPLOYMENT
BLUE COLLAR EMPLOYMENT
R&D PERSONNEL
# $' ./B2#$##. )"*$)"/#-*0"#.*( /0(0'/.*!'/ B
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WORLD
ECONOMY
49.70w
Ma^bg×Zmbhg_hk^\Zlm_hkma^^g]h_
+)**bl0'/+4^qi^\m^]`khpmabl
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Data: TIM Survey of Exporters’ Tendency
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72 Figures
COUNTRIES TO BE ENTERED FOR
THE FIRST TIME IN Q1 2011
8.2%
4.9%
4.2%
5.1%
5.1%
Ma^^o^gmlmaZmaZo^eZm^er[^^g
h\\nkkbg`bgma^Fb]]e^>ZlmZk^ghm
p^Zkbg`]hpgMnkdbla^qihkm^kl'
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6.1%
4.4%
4.7%
6.6%
6.8%
16.7%
9.1%
13.5%
10.8%
5.1%
8.9%
12.5%
7.8%
7.6%
5.3%
8.9%
4.6%
4.6%
Data:0-&$.#3+*-/ -... ('4
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