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Year:15 • Number: 2014/3 • marCH 2014 • Yıl:15
turizm aktüel
Year:15 • Number: 2014/3 • MARCH 2014 • Yıl:15 • Sayı: 2014/3 • MART 2014 • ISSN: 1301 - 4587 • Fİyatı: 8 TL
EDITOR
turizm aktüel
Year:15 - Number: 2014/3 - MARCH 2014
Yıl:15 - Sayı: 2014/4 - MART 2014
ISSN: 1301 - 4587
Publishing Center
Yayın Merkezi
Kent Turizm Araştırmaları ve Yayıncılık
Yerebatan Cad. No: 43 Hüdaverdi İş Merkezi
K. 3/8 Cağaloglu İSTANBUL
Tel: +90 212 511 25 61
Fax: +90 212 513 63 59
e-mail: [email protected]
www.turizmaktuel.com
Owner and Managing Editor
Sahibi ve Sorumlu Yazı İşleri Müdürü
Hasan Arslan
Academic Tourism Consultants
Akademik Turizm Danışmanları
Prof. Dr. Muzaffer Uysal
Virginia Polytechnic University
[email protected]
Prof. Dr. Ercan Sırakaya
University of South Carolina
[email protected]
Project Coordinator
Projeler Koordinatörü
Dr. Volkan Altıntaş
Rheinische Friedrich-WilhelmsUniversity of Bonn
[email protected]
Photograph Editor
Fotoğraf Editörü
Halil Tuncer
Genel Koordinatör
General Coordinator
Özcan Mutlu
[email protected]
Editorial Coordinator
Yayın Koordinatörü
Hakan Yılmaz
[email protected]
Associate Editors
Yardımcı Editör
Celil G. Basdemir
[email protected]
Meditteranean Area Manager
Akdeniz Bölge Temsilcisi
Halil Öncü
Güvenlik Mah. 260. Sokak. 9/1
Muratpaşa / Antalya
+ 90 242 335 49 07
+90 542 437 90 04
[email protected]
Baskı Print
Aktif Matbaa ve Reklam Hizmetleri
Publication Type: Local Periodical - Monthly Magazine
Yayın Türü: Yerel Süreli Yayın - Aylık Dergi
© Turizm Aktüel Dergisi T.C. yasalarına uygun olarak
yayımlanmaktadır. Dergide yayımlanan yazı, fotoğraf, harita,
ilüstrasyon ve konuların her hakkı saklıdır. İzinsiz kaynak
gösterilerek dahi alıntı yapılamaz.
© Turizm Aktüel, Basın Meslek İlkelerine uymaya söz vermiştir.
ISSN: 1301 - 4587
Welcome to the
ITB special edition
of Turizm Aktüel
A
nother year has passed and once again we are in Berlin.
During the year left behind, many things have changed in
Turkey and all over the world. As a dynamic branch of
economy tourism is influenced by these changes. We experienced
hard times but managed to overcome them. 2013 has been an
exciting year in many aspects. It has been a year of changing values
and changing balances…
But 2013 brought along nice things as well. Turkey has moved up to
the sixth rank in global tourism, with close to 35 millions of visitors
from abroad, resulting in a growth rate of 9.8 percent compared to
2012. If people of Turkish origin living abroad are added, the number
of visitors from abroad amounts to more than 39 millions of people.
This resulted in 383 millions of hotel nights, with a growth rate of
3.4 percent.
Figures like the ones mentioned above might appear boring, but for
tourism professionals in Turkey they are of high importance, because
they represent our success in 2013, and they even shed light on
our future, indicating that following the interest of foreign visitors
in Turkey also the interest of potential investors will increase. As a
matter of fact most international hotel chains are present in Turkey
now, and quite a lot of investments are being realised right now.
Developments of this kind give us hope for the future of our branch
of economy.
As far as we are concerned, we are happy to show ourselves with
a new ITB special edition in Berlin. We offer you news from our
branch, information on the newest hotel investments, hunches and
valuations from professionals in the wake of the new season and
some interviews. Our next special edition will be presented for the
Arabian Travel Market in Dubai in May. We are looking forward to
meet again in Dubai…
Hasan Arslan
White House Hotel Istanbul is located in the heart of the historical peninsula and it is within walking distance to Hagia
Sophia, Blue Mosque, Topkap Palace, Archeology Museum, the Basilica Cistern, Grand Bazaar, Spice Bazaar, the Millennium
Stone and Byzantine Hippodrome, which are the most important landmarks of the city. White House Hotel Istanbul is the
ideal starting place for exploring this Ottoman capital city’s endless historical sites, museums, restaurants, clubs and shops.
[email protected]
4 • turizm aktüel
Alemdar Mah. Çatalçeşme Sok. No:21 Old City - Sultanahmet / İstanbul, Tel: +90 212 526 00 19 Fax: +90 212 526 09 14 E-mail: [email protected]
RE S AR C H
German operators
welcome extra
capacity
Tour operators in Germany have welcomed the
current massive expansion of hotel capacity in Turkey.
A
s many as 16 new hotels with 6,000 rooms will open
on the Turkish Riviera this year after 10 properties with
4,500 rooms already opened their doors in 2013. Alanya
will see six new hotels this year, Belek three, Kemer three and Side
four. Virtually all the new properties have five stars. Experts believe
this boom will not necessarily lead to over-capacity and the kind
of price war that would inevitably break out in other destinations.
For tour operators, the boom represents a general improvement
Eyüp Kökce
in the overall hotel quality on the Turkish Riviera. “A broad quality
improvement is taking place on the Riviera at present,” said Altan
Tarakci, Turkish Riviera product manager for Öger Tours, the
Thomas Cook brand. “Because of the pressure created by the
new buildings all the others have to improve as well. The whole
region is benefiting as a result, he explained. The days of small,
family-run hotels are over. “Both service and hardware have to be
top, he said. Two of the new hotels have even named themselves
“Platinum”, he noted. “Gold doesn’t seem to be good enough
Kadir Ugur
today.” Kadir Ugur, managing director of Turkey specialist Bentour,
agreed. “If I had my way, then even twice as many new properties
would be built,” he declared. “The good ones aren’t afraid of competition and
the others are eliminated.” He also predicted that hotels on the Riviera would
start to segment themselves according to source markets and customer needs,
partly for language reasons. “I believe there will be four big different landscapes
in future: for Western Europeans, for Russians, for Asians and for Muslims.”
Among hoteliers, Crystal Group is focusing on large luxury properties, including
the 886-room Crystal Waterworld and 584-room Crystal Sunset, which both
opened in Belek last year, and the forthcoming Nirvana Lagoon in Kemer. The
company will even open its own VIP area at Antalya airport and transfer guests
in VIP shuttles to the new hotel, Eyüp Kökce, sales manager Europe, said.
6 • turizm aktüel
Germans want to travel more
About 45% of Germans will definitely take a holiday this year, 2% more than at the same
time last year, according to the long-running Tourism Analysis from the BAT Foundation for
Future Topics. Although one third are still unsure if they will travel, experience shows that
at least 10% of this group normally opts for a trip. “Overall, we can expect a further rise in
travel intensity,” said the organisation’s head of research Ulrich Reinhardt.
In 2013, 57% of the German population went on a holiday of five days or more, the
representative survey of 4,000 consumers aged 14 or more conducted last month found.
This was the fifth year in a row with a rising figure.
Germany itself remained by far the most popular destination with about 37% of holiday trips
last year. Spain was the clear leader among foreign destinations, with a slight rise to 13.2%
of all trips by Germans, according to the survey. Second-placed Italy lost market share slightly
while Turkey, in third place, saw stable demand. Austria, France, Croatia, Benelux, Greece,
Scandinavia and Poland were the other top destinations in Europe. Both Spain and Italy can
expect further growth this year but prospects for Turkey are less clear following the recent
unrest in the country, according to Reinhardt.
Among overseas destinations, North Africa suffered from political turbulence but Asia
proved more popular and North America staged a slight comeback.
Spending dropped back slightly last year to c1,063 on average per person per trip. In
addition, the average length of the main annual holiday dropped to 12.1 days last year from
14.8 days in 2000, partly due to the growth of short trips in recent years. (Fvw)
7 • turizm aktüel
Fly Royal
Feel Royal
ROYAL BALON VE HAVACILIK ěĞLETMELERě TURěZM TěC. A.Ğ.
Cappadocia-Türkiye
Avclar Mahallesi, Eski BaÚ Yolu Sokak, No: 2-2, Göreme / NevÜehir
Tel: +90 384 271 33 00 Fax: +90 384 271 33 03
[email protected] - www.royalballoon.com
Your
new
gate
to the
old
times
Ebusuud Cad. NO: 31
Sirkeci / İstanbul
P: +90 212 519 10 19
F: +90 212 519 10 29
www.levnihotel.com
[email protected]
This luxury hotel has a total of 75 beautifully furnished
South Gate: Ebusuud Caddesi No: 31 Sirkeci-İstanbul
rooms and suites.
North Gate: Ankara Caddesi No: 12 Sirkeci - İstanbul
The hotel is easy to reach on foot from the train station.
Phone:
+90
10 19 - Fax
212the
519hotel
10 29is
Located
close
to212
the519
motorway
(2.0: +90
km),
[email protected]
www.levnihotel.com
relatively simple to reach by car.
The hotel team at reception is available around the clock,
and also offers a wake-up service. Safes are available
at reception and in your room to hold your valuables.
The hotel provides Internet access in your room or
via a wireless connection in public areas. For extra
requirements please contact room service. The friendly
team at reception will provide you with more information
on the hotel’s own car rental offer.
Standard room facilities include air conditioning, a
minibar and a hairdryer. You will find a TV, telephone
and a kettle among the facilities in your room. Towels
and bathrobes are naturally available for your trip to the
sauna. Do you want to book a non-smoking room? Are
you travelling with your family and do you need a cot?
We will gladly cater for your wishes - please indicate
them when booking your room. Every room has its own
private bathroom and some have a balcony - please state
your preference when booking your room.
Enjoy your leisure time in the indoor swimming pool or
fitness room. Forget the worries of the day as you enjoy a
relaxing massage.
All kinds of delicacies are available to savour in the hotel’s
restaurant, with specialities for vegetarians and diabetics,
too. In the evening we will welcome you to the hotel bar.
The hotel has its own bistro providing light snacks. The
hotel has a cosy wine/beer pub.
RE S AR C H
Wealth-X
reveals the
world’s most
exclusive
hotel suites
Here are the top five exclusive suites
1. Royal Penthouse Suite at
the Hotel President Wilson
Geneva, Switzerland
Average price per night:
US$67,000 1,800 square metres
6. Royal Suite,
Hotel Plaza Athenee
Paris, France
Average price per night:
US$27,000 450 square metres
2. Ty Warner Suite,
Four Seasons Hotel
New York City, USA
Average price per night:
$41,000 400 square metres
7. Presidential Suite,
Mandarin Oriental
Pudong, Shanghai, China
Average price per night:
US$26,450 788 square metres
3. Hilltop Estate Owner’s,
Laucala Island Resort
Laucala Island, Fiji
Average price per night:
US$40,000 1,200 square metres
8. Shangri-La Suite,
Shangri-La Bosphorus
Istanbul, Turkey,
Average price per night:
US$26,385 366 square metres
4. Penthouse Suite, Grand
Hyatt Cannes Hotel Martinez
Cannes, France
Average price per night:
US$37,500 180 square metres
9. Presidential Suite,
Hotel Cala di Volpe
Porto Cervo, Italy
Average price per night:
US$26,000 450 square metres
5. The Royal Villa,
Grand Resort Lagonissi
Athens, Greece
Average price per night:
US$35,000 410 square metres
10.The Apartment at
The Connaught Hotel
London, UK
Average price per night:
US$23,500 285 square metres
The list was compiled initially on the basis of average price per
night, with one suite per city. Taste, style and exclusivity were
also taken into account when evaluating the shortlist. Geneva’s
Lakeside Hotel takes top spot with US$67,000/night suite.
W
ealth-X reveals the world’s most exclusive hotel suites for lovers with deep
pockets. “For the world’s most demanding ultra wealthy individuals, only the
best will do, regardless of cost,” said Tara Loader Wilkinson, editor in chief
at Wealth-X and editor at large at sister publication Billionaire. “With the help of travel
consultants Kiwi Collection and Elite Travel International, we have ranked these hotel
suites top in taste, opulence and amenities.” The list was compiled initially on the basis of
average price per night, with one suite per city. Taste, style and exclusivity were also taken
into account when evaluating the shortlist.
10 • turizm aktüel
I N V E S T ME N T
Fairmont Hotels & Resorts plans to
debut in Istanbul, Turkey in 2016
Fairmont to Debut
in Istanbul in 2016
Fairmont Hotels & Resorts plans to open a 210 - room hotel together with branded residences here in
2016 as part of the Quasar Istanbul complex, a new mixed-use development in the Sisli district.
T
he project is being developed through a joint venture
between Viatrans-Meydanbey. Viatrans is a Geneva,
Switzerland-based company specializing in shipping logistics
and insurance as well as commercial real estate. The Quasar Istanbul
complex is in the central business district whose showpiece is the
former Mecidiyeköy Liqueur and Cognac Factory. Built in the 1930s
on then-undeveloped land, the factory was designed by Robert
Mallet-Stevens, who, with Le Corbusier, was among the influential
modern French architects of that era.
Two 41-story towers will sit above a four-story office podium
with fitness facilities and luxury retail stores. The towers will house
a Fairmont Hotel and Fairmont Residences as well as Quasar
Residences and offices that will be managed by Fairmont.
The hotel will feature Fairmont Gold, the brand’s hotel within a
hotel lifestyle offering, a number of lounges and several restaurants,
function space and a Willow Stream Spa.
The two residences are whole-ownership, private homes and
will offer studios, one and two-bedroom apartments and threebedroom duplexes. While in residence, owners will have access to
a private lounge and a number of services and amenities, such as
24-hour concierge, wine cellar, preferred pricing for various hotel
offerings, including dining, spa and fitness, meeting facilities, hotel
guestrooms and other services. Owners also will be awarded VIP
status and privileges when they travel to any Fairmont hotels or
resorts worldwide. The former distillery, located adjacent to the
hotel, will undergo al restoration echoing the Modern style of its
French designer to become a culture, fashion and arts center for
events and exhibits. Open space also is planned for the development
of a city park and recreation area. “Istanbul is an exciting, dynamic city
that will appeal to our business and leisure guests,” said Jennifer Fox,
president of Fairmont Hotels & Resorts. “As well as complementing
our other developments in the region, it is very exciting to be
partnering with Viatrans on this amazing project blending hotel,
residential and community space.” Fairmont Quasar, Istanbul is the
most recent project to be announced by the brand in the region and
joins Fairmont Kyiv, Ukraine; Fairmont Baku, Azerbaijan (2013) and
Fairmont Pekin, Moscow (2016).
The hotel will be joined by branded residences
and is part of the Quasar Istanbul complex, a
mixed-use development in the Sisli district.
14 • turizm aktüel
D E S T I N AT I O N
310.000 VISITORS IN SKIES OVER
CAPPADOCIA
In 2013, 310,000 visitors enjoyed hot air ballooning over
Cappadocia, a well-known Turkish tourist destination of
unique underground cities carved into the rocks.
C
appadocia, located in the Anatolian
province of Nevsehir, is famous
for its spectacular geography of
minaret-shaped sedimentary rocks, called
peri bacaları, or ‘fairy chimneys’, formed by
ancient volcano eruptions. The Nevsehir
Representative of the Turkish Civil Aviation
Directorate (SGHM) reported that the
number of people taking hot air balloon
rides increased from 235,000 in 2011 to
310,000 in 2013, with the number of
balloons increasing to 220.
The region is one of the top three sites in
the world for hot air ballooning, boasting
excellent air conditions for flights. Balloons
drift over the chimneys, houses carved into
unique rock formations, and magnificent
valleys. Hot air balloon tours can be arranged
any time of year and cost approximately
c110-130. Tours are usually arranged two
to three hours before sunset when winds
are typically lighter, thus avoiding extreme air
currents.
Cappadocia’s main attraction is the relative
lack of wind and the bird’s eye view of
breathtaking landscapes. Now with a
tougher inspection schedule, the Civil
Aviation General Directorate is aiming to
make the experience even safer and more
comfortable.
SGHM’s Nevsehir representative reported
that there has been a serious increase in
ballooning activity in the Cappadocia region,
with the number of companies
operating hot air balloons rising
from just eight in 2006 to 22 in
2013. In line with such an increase,
the number of pilots licensed
to operate hot air balloons has
increased from 43 in 2006 to
above 200.
SGHM representative Sinan
Cetinkaya stated that although hot
air ballooning is one of the safest
forms of flying, with the number
of companies and clients steadily
increasing stricter safety measures
should be taken. In order to ensure
safe and secure flights, SGHM has
launched its Nevsehir Office in June
2013 and will be publishing more
advanced and detailed regulations
complimented by more regular
inspections.
Cetinkaya also said that in order to
monitor problems and be aware of new
developments in hot air ballooning, a team
has been established to arrange meetings
with local agencies and companies and
provide reports to SGHM. Since balloons
are only used for entertainment and not
for transportation, any kind of incident
or problem, no matter how small, would
be considered disastrous for the tourism
industry.
Some of the new regulations regarding hot
16 • turizm aktüel
air ballooning focus on limiting the number
of passengers in a balloon. “In order to
prevent overloading of the balloons above
the maximum number allowed, we will
determine the maximum capacity for each
type of balloon and make sure that the
number is visibly displayed on the balloon.
Thus, the passengers would be able to see
the capacity before they enter the balloon.
In the past, balloon companies allowed up
to 28 to 30 people on a single balloon, but
with new regulations in place, the maximum
number allowed will be 20,” Cetinkaya said.
I N T ER V IE W
GM Grand Haber Hotel:
The European Market Grows
Metin Peltek stresses the fact that the European Market grows, but
thinks that the growing demand will not fill the new beds. Halil ÖNCÜ
A
ccording to Metin Peltek, “the
European Market is growing. I would
like to express the opinion that the
information we received on the European
trade fair shows indicate a positive atmosphere
in Europe. We also witness increasing
bookings. On the other hand this increase in
demand will not be able to fill all the new beds.
Because of this the growth on the European
market is not very important. We´ll have to
wait and see what will happen during the
season.
Peltek stresses the influence of political
unrest in a lot of countries all over the world
on tourism and states: “Personally I am a bit
worried because of the political developments
in some countries and their possible outcome
on tourism. There is serious trouble in Ukraine,
18 • turizm aktüel
the Middle East and in Thailand. If you take
all these into account as a whole this might
cause problems. And there is political unrest
in Turkey as well from time to time, and this
has to be taken into account as well. Thus this
season does not provide a net picture for me.
In Kemer, our biggest market is Russia. With
the devaluation of the rouble we experienced
a serious slowing in early reservations, and we
have not been able to achieve the booking
numbers we had in December and January.
There was a sudden cut to be witnessed. If the
rouble should regain its value the season will
be as good as the last one, but not a really very
good one. On the other hand facilities with high
quality and good service and thus satisfying their
guests will always keep up good booking rates
and even achieve growth rates in any year.”
leave the rest to us
•
•
•
•
•
108 rooms, 2 suites and 207 beds
deva spa
color restaurant
terrace cafe & bar
5 meeting rooms which 4 of them gets sunlight
Receppaşa Cd. No: 15 34437 Taksim - Istanbul / TURKEY
T: +90 212 238 54 60 • F: +90 212 238 51 51
[email protected] • www.ramadaistanbultaksim.com
RE S AR C H
Tourism up 9.8 pct
in 2013 nearing
35 million visitors
The number of foreign tourists visiting Turkey increased by 10 percent in 2013 compared to the
previous year, despite the high tensions in neighboring Syria and Iraq and the political turmoil.
T
he Culture and Tourism
Ministry said 34.9 million
foreign tourists visited Turkey
last year, while the number was 31.7
million in 2012.
“We are one of the top countries in
the world with potential for tourism,”
Culture and Tourism Minister Ömer
Çelik said, adding Turkey’s tourism
is on the rise, despite the regional
and local crises. The numbers include
Turks living in Europe who spend their
holidays in Turkey. More than 4.5
million Turks residing abroad visited
Turley in 2013. Turkey was the sixth
most popular destination in the world last
year and Turkey’s southern city Antalya beat
all records by attracting 12 million visitors,
according to figures from the U.N. and
Turkey’s Culture and Tourism office.
Three million Russians and two million
Germans visited Antalya, a city of one million
last year.
Fifty-two million more people travelled
the world in 2013 when compared to
2012 according to the U.N. World Tourism
Organization (UNWTO), an organization
which monitors trends in international
tourism. France attracted more tourists
than any other country in the world, while
the United States came in second place,
with China, Spain and Italy completing the
top five most visited countries. Germany,
20 • turizm aktüel
Russia and the United Kingdom are the top
three sources of Turkey’s tourists. In 2013,
Germany sent 5.4 million, Russia sent 4.5
million and the UK sent over 2.5 million
tourists to Turkey. Antalya was the number
one destination, attracting 11.1 million
tourists, while İstanbul came second, with
10.5 million. Muğla ranked third, with over
3 million.
I N V E S T ME N T
Hilton Worldwide
adds 50th hotel to growing
Turkey portfolio
The newest property, owned by Ever Kocaeli Turizm
Ticaret A.S, will be branded under the Hampton by
Hilton brand and plans to open to guests in early 2016.
H
ilton Worldwide today announced that it has reached an
agreement to operate its 50th hotel in Turkey. The newest
property, owned by Ever Kocaeli Turizm Ticaret A.S, will
be branded under the Hampton by Hilton brand and plans to open
to guests in early 2016. Turkey attracts more than 30 million visitors
each year and Hilton Worldwide has maintained rapid growth in the
country since 2007, when it had fewer than 10 hotels in operation. In
the last month alone it has announced two new projects in Izmir with
a further hotel planned in Istanbul, while recent openings include the
new Hilton Istanbul Bomonti Hotel and Conference Centre in the heart
of the capital. The stylish new hotel, which is the largest in Istanbul,
includes 12,000 square metres of state of the art events space and
829 guest rooms and suites.Jim Holthouser, executive vice president,
global brands, Hilton Worldwide said, “Our brands have proven popular
in Turkey, whether they are opulent, large scale properties with
sophisticated conference and events facilities or friendly, focused service
hotels in prime leisure locations. Turkey’s enduring popularity represents
a great opportunity for our hotels, and as tourism and business travel
continues to gather pace, we will look for further locations in which to
introduce our great value, quality brands.”
Hampton by Hilton Kocaeli will be located near the centre of Kocaeli,
one of Turkey’s most affluent cities and a powerhouse of industry and
manufacturing. The hotel will have 147 guest rooms, a breakfast area
and 24/7 snack bar, in addition to a work zone and fitness centre. As
with all Hampton by Hilton properties, breakfast will be included in the
hotel’s room rate and guests at the hotel will be subject to Hampton
by Hilton’s 100% Satisfaction Guarantee.
Patrick Fitzgibbon, senior vice president, development, Europe &
Africa, Hilton Worldwide said, “This agreement marks an important
milestone in our European growth story. Istanbul’s flight connectivity is
growing faster than any other global city and there is a clear correlating
demand for business and leisure accommodation in Turkey’s best
locations. These new hotels reaffirm our long term commitment to
one of Europe’s most exciting markets.”
Hampton by Hilton has a global presence, and has proven popular with
value conscious travelers, offering a friendly welcome and competitive
room rate. The new hotel joins two hotels in Turkey currently
operating under the brand: Hampton by Hilton Bursa, located 20km
from the Sea of Marmara and Hampton by Hilton Ordu, situated on
the Black Sea.
22 • turizm aktüel
UP FRONT
The Official Website of
Istanbul has been launched!
Howtoistanbul.com is the
official website of Istanbul,
established by Istanbul
Governorship and supported by
Istanbul Development Agency.
H
owtoistanbul.com is a result of the
Istanbul Digital Platform Project
which continued for 10 months,
while the actual web/content production
took approximately 6 months to complete. Therefore, many partners have put a great
deal of effort to establish the official website
of Istanbul in such a limited time. Istanbul’s
legal institutions, museums, travel agencies
and many other sectoral representatives
contributed to the creation of this Digital
Platform, which extensively reflects the social
and cultural life of Istanbul as well as aims to
increase the quality and accessibility to tourism
services.
The Official Destination Portal of Istanbul,
Howtoistanbul.com has 6 coordinator
partners ;
Everything about Istanbul at one point…
With more than 70 contributing partners.
Among them are, 16 municipalities of
Istanbul, historic landmarks, modern
museums, art museums and art centers,
Turkish Airlines, AtlasJet Airlines, event
module Biletix (Ticketmaster), top 3 football
clubs, Century Old Brands Association,
Istanbul Foundation of Culture & Arts,
Expedia hotels, Team Parks, Natural Parks,
Istanbul Birds Associations, means of
transportation in Istanbul, Turkish Leather
Brands, Turkish Society of Travel Agencies,
TURSAB Museum Enterprises, Turkish Baths,
Mosques and Churches, etc. Howtoistanbul.
com is the only official website of Istanbul
with rich, trustworthy and original content of
the city.
Howtoistanbul.com includes historic
landmarks, museums and many other
attractions of Istanbul such as Topkapi Palace,
Haghia Sophia Museum, Blue Mosque,
Unesco World Heritage sites, Bosphorus
Shores and Villas, towns and neighbourhoods
of the city, recreational areas with Bird
watching information, forests, beaches,
restaurants, hotels, street food in Istanbul,
events in Istanbul, local ferry, bus and metro,
traditional Bazaars and modern shopping
malls, shopping streets and districts...
The website is user- friendly and will be multilingual soon (4 more languages beside English
will be added) It will be introduced and
26 • turizm aktüel
promoted in 42 Turkish Tourism Information
Offices worldwide. All Social Media channels
of Howtoistanbul.com are new, vibrant
and active; Facebook, Youtube, Pinterest,
Google+, FlickR, Twitter, etc. Many TURSAB
member travel agencies and their tours are
also included in Howtoistanbul.com Mobile
application of Howtoistanbul.com will soon
be ready. Howtoistanbul.com aims to provide
useful, user-friendly and valuable information
to all visitors to Istanbul, before their visit,
during their visit and after their visit to Istanbul
by social media.
AIR P O R T
Turkish aviation exceeds 150
million passengers in 2013
Turkey’s civil aviation had a record-breaking year as the passenger number jumped
to over 150 million in 2013, the country’s transportation minister has announced.
T
he number of passengers has been posting remarkable
rises steadily since the liberalization of the sector in 2003
but the numbers climbed to a record high in 2013 with
a 14.6 percent rise from the previous year, Turkish Transportation
Minister Lütfi Elvan said. Most of the growth was driven by the
domestic passenger traffic across the country that has jumped
17.6 percent to 76.1 million, Elvan said. “While the number of
passengers flying on domestic lines was 8 million in 2002, today
the number of domestic passengers exceeds Turkey’s population,
which is around 76 million,” he stated. “This situation shows people
from every section of the country can use airlines.” Elvan also
noted the number of international flight passengers approached
73.4 million last year, surging by 11.8 percent from 2012.
Istanbul Atatürk Airport, which is located on the European side
of the city, also kept its top place as the busiest airport with 17.2
million domestic and 34 million international flight passengers,
marking 12 and 14 percent increases, respectively.
On the internal flight basis, Istanbul’s second airport located on the
Asian side, Sabiha Gökçen ranked second with a 23 percent rise to
11.9 million, while Ankara Esenboğa Airport followed them with
9 million passengers, despite a 22 percent jump on an annual basis.
28 • turizm aktüel
I N T ER V IE W
Spa Hotel Colossae Thermal Hotel is not only
serving accomodation comfort and also giving an
opportunity to visit historical sites of the region.
Şeref Karakan:
We integrated
Congress and
Thermal tourism
Spa Hotel Colossae Thermal gives an opportunity of two different thermal
water for the usage of their guests. It is difficult to find two different
thermal water together which is useful for multi diseases in other locations.
HASAN ARSLAN
Şeref Karakan always kept Spa Hotel Colossae
Thermal at its success position since 1996.
S
pa Hotel Colossae Thermal Hotel is
located on land of generous of Turkey.
Turizm aktüel interviewed with Şeref
Karakan General Manager of the Hotel from
the opening of the hotel 1993 .
We would like hear opening story of Spa
Hotel Colossae Thermal Hotel?
Spa Hotel Colossae Thermal hotel was the
first five star Hotel in the region which was
opened in 1993. After a couple of years in
1997 the Hotel opened health center by
completing documents from the Ministry of
Health in order to operate as Thermal Hotel
establishment. In 2004 , we added a soccer
stadium for our multi sport activities which
we realised opening with the ceremony
National Soccer team. In our Health Center
, the Hotel has been given the services of a
number of different massages , herb baths,
peeling, skin and body cares packages which
30 • turizm aktüel
supplies to their guests in order to purify the
guests stress. In 2010, the Hotel was totally
renovated and continues to give services
todays modern face. The Hotel continues to
get all the certificates like Green Star License
in 2013 from the Ministry of Culture and
Tourism of Turkey. Beside this, the Hotel just
opened a helicopter landing field for their
guests.
Spa Hotel Colossae Thermal Hotel is located
in a special location. Could you tell us more
about the advantages of this region to your
guests?
Our Hotel is not just offering accomodation
comfort to our guests. There is also possibility
to see the historical sites of the region. Like
the miniature image of Pamukkale of Kaklık
Cave, one of the famous seven churches of
Little Asia Laodikya, Aphrodisias was named
after Aphrodite, the goddess of love, ancient
ephesus which covers one of the ancient
wonders of the world named Artemis. Besides
this, Buldan and Babadaglılar Business Center
and within the Old city culture, handicrafts and
special weaving.
Do you have care units within the Hotel ?
Within the Hotel; it exits Health Center
Complex specialists with the cerfificates from
the Ministry of Health, thermal pools, private
thermal baths, sauna, Turkish bath,jacuzzi,
steam baths, fitness hall, semi Olympic open
pool, soccer, volleyball, basketball area, squash,
tennis court, billiard, ping pong, trekking,
jogging areas for sporting activities.
Heath care programmes are applied after the
doctors check ups at Health center for the
applications of massage types,mud therapy and
also exercises. Anti stress programmes are the
major and mostly used when you think of a
number of care programmes.
Spa Hotel Colossae Thermal Hotel, was
totally renovated in 2010 and also giving
high standards service to its guests.
31 • turizm aktüel
MEE T I N G
Turkey and Neighbours
Hotel Investment Conference
Returns to Istanbul in 2014
The Turkey and Neighbours Hotel Investment Conference (CATHIC), the region’s
leading hospitality conference, will return to Istanbul for the fourth year running 9-10
June 2014 at the newly opened Hilton Istanbul Bomonti Hotel & Conference Center.
T
he event will showcase
investment opportunities
available in Turkey and
provide an opportunity to
meet the industry’s top-level
executives with a wide range of
knowledge from both the local
and international perspective.
“Turkey is a key market for
investors seeking growth
opportunities. CATHIC provides
the perfect venue for both the
local and international market to
come together to listen, learn
and network” said Mehmet
Önkal, Managing Partner, BDO
Hospitality Consulting. According to the
World Tourism Organization (UNWTO)
2013 report on global tourism, Turkey
ranked third in terms of increasing tourism
revenues for the first eight months of 2013,
an increase of 22 percent compared with
the same period in the previous year. The
CATHIC Advisory Board, composed of
high-level investors and industry experts,
recently convened in Istanbul to discuss
opportunities and challenges facing the
region’s burgeoning tourism and hospitality
sector. Board members include A. Murat
Ersoy, President, Turkish Tourism Investors
Association (TYD); Ömer Isvan, President,
Servotel Corporation; Emre Narin, Vice
President, Marti Hotels & Marinas and Marti
Gayrimenkul Yatirim Ortakligi AS, a Turkeybased real estate investment company; and
Mehmet Önkal, Managing Partner, BDO
Hospitality Consulting. “The advisory board
is instrumental in developing a well-rounded
and balanced programme with topics and
regional issues to be presented and discussed
at the conference, ensuring that CATHIC
remains an event created by the industry,
32 • turizm aktüel
for the industry,” said Marilyn
McHugh, Vice President of global
events for Questex Hospitality
+ Travel. This year’s event, which
attracted more than 300
delegates from 23 countries,
highlighted the need to alter the
current perceptions surrounding
investment in the Turkish market
as well as instigating more open
and in-depth conversations
between the government and
the investment community. The
advisory board also identified
an opportunity in the CATHIC
programme for a focus on the
resort market and plans are already underway
to include a steam dedicated to this important
segment of the Turkish hospitality industry.
A selection of other key issues from the
meeting include: the role transportation
and air linkages play in hotel and tourism
investment, opportunities for development in
the luxury market, how to minimise unused
hotel capacity, the development of extendedstay and mixed-use products including
residential complexes and the paradigm shift
to social platforms within the hospitality
industry.
C EREM O N Y
The hotel’s restaurant serves locally
sourced produce and offers both
traditional and modern Turkish
menus, as well as international dishes
Yoo Hotels Opens
First yoo2 Hotel in
Turkey
Yoo Hotels opened its first yoo2
hotel, yoo2 Taksim Square, here HALİL TUNCER
Y
oo2 is a departure from its
sister-brand, yoo, a global design
brand. Its entire ethos “is about
creating extraordinary living spaces and
positions itself as a playful and vibrant mix
of creative design that is locally tuned for
a global trendsetting crowd,” attracting
visitors who are fashion-conscious and
lead the way in cultural change and
creativity, according to the company.
Marco Nijhof, CEO of yoo Hotels, stated,
“We are excited to launch the first yoo2
hotel in Istanbul, a vibrant city rich in
culture and heritage. Yoo2 Taksim Square
appeals to those interested in both design
Yoo Hotels opened its
first yoo2 hotel, yoo2
Taksim Square, here.
34 • turizm aktüel
and modern lifestyle, looking for a great
stay and a sense of local culture, whether
traveling for business or leisure.”
With views of the Bosphorus and
positioned on the steps of Gezi Park, yoo2
Taksim Square’s design and technology
highlight the 59 rooms and suites, which
include a Family Suite, Classic Double,
Classic Twin, Park Superior, Corner
Bosphorus or Bosphorus Deluxe Room.
Recycled materials have been used
throughout the hotel public areas and
rooms, including walnut tree casings and
natural stone floors. The hotel’s restaurant
serves locally sourced produce and offers
both traditional and modern Turkish menus,
as well as international dishes Yoo Hotels, part of yoo Ltd., is a design
brand owned by Philippe Starck and John
Hitchcox. With views of the Bosphorus
and positioned on the steps of Gezi
Park, yoo2 Taksim Square’s design and
technology highlight the 59 rooms and
suites, which include a Family Suite, Classic
Double, Classic Twin, Park Superior, Corner
Bosphorus or Bosphorus Deluxe Room.
LOUNGE
Reveal of new
Turkish Airlines
Lounge Istanbul
The lounge combines both modern and traditional
design, a space able to provide traditional Turkish
hospitality in a setting that offers the most modern
conveniences, such free Wi-Fi access through the lounge.
Following new global brand positioning, Turkish Airlines’ flagship destination lounge is relaunched to
showcase its worldwide reach and mark its place as the airline’s hub city and the place to be when travelling.
T
urkish Airlines Lounge Istanbul,
already a world-class facility, has
added another 2400 m2 to its
existing 3500 m2, increasing the size by
over 40% in order to meet the needs of
growing passenger numbers. Located in
the departure area of Ataturk Airport,
Istanbul, the expanded lounge adds a
second floor to the existing space and
connects them with a spiral staircase that
integrates a global sphere, representing
the worldwide reach of Turkish Airlines.
The new addition creates additional
space and increases the capacity of
the lounge to over 1000 guests. The
existing facility, which included a children’s
playground, library, billiards area, prayer
room and teleconference section, has seen
an expansion of the rest and shower space
as well as additional massage beds. The
enhanced lounge caters to virtually every
passenger need - whether that is to sit
36 • turizm aktüel
quietly or find activities that help to pass the
pre-flight time. The lounge concept provides
a wide range of activities and services that
will bring additional satisfaction to customers
with diverse requirements.
The lounge is operated by Turkish
Airlines’ catering partner, Turkish
DO&CO, a group that has repeatedly
won awards for providing Turkish
Airlines’ passengers with the best
meals in the sky. The same attention
to detail and variety is evident in the
multiple and changing varieties of food
available to the lounge guests. Meals
and snacks are provided as appropriate
to the time of day and many items are
cooked on site to ensure maximum
flavor and freshness. Equally varied is the
selection of beverages which provide
something for every passenger’s needs.
The spiral staircase connects the two sections
of the lounge and its design represents the
connectivity that Turkish Airlines provides to
its global customer base. It incorporates a tea
garden reminiscent of those found in Istanbul
and provides an experience similar to places in
the city where both residents and visitors can
enjoy a Turkish tea and bagel. If you wish to
have heartier fare or wish to learn a bit about
Turkish cuisine, the lounge provides unique
tastes of Turkish and World dishes with
a twist not found in other airline lounges.
For instance, it includes pastries prepared
according to the recipes from Vienna’s
famous pastry shop, Demel. And there is a
local corner where chefs prepare regional
Turkish delicacies that appeal to both the eye
and the taste buds under a classically designed
copper range hood-including ‘Mant?’ and
‘Gozleme’. In another corner guests can
sample famous specialties such as ‘Turkish
Pide’ and ‘Borek’; newly roasted in its special
oven. Plus, throughout the lounge there are
offerings of fruit, salads, appetizers and nuts as
part of Turkish hospitality. For those wishing
a bit more excitement, there is a miniature
model of Istanbul through which guests may
experience a virtual car rally as well as other
game consoles and electronic diversions. In
keeping with Turkish Airlines’ ongoing support
of golf related events as ‘Turkish Airlines
37 • turizm aktüel
Open’, the lounge includes a realistic golf
simulator for passengers interested in trying
their skills while awaiting a flight. In short,
the refurbished and expanded lounge offers,
depending on one’s mood and needs, a place
of quiet relaxation, a place to shower and
revive, a place to snack, dine or watch food
presentations, a spot for children to play and/
or an arcade full of exciting and challenging
electronic diversions. These are all integrated
into a space that reflects both Ottoman
and Seljuk architectural roots with different
activities available in each colonnaded
section. The wide range of activities and
services transforms preflight or connecting
time into its own special experience, unique
to Turkish Airlines.
I N V E S T ME N T
60 MILLION DOLLAR
INVESTMENT OF
ELITE WORLD STARTS
TO PROVIDE SERVICE
Elite World Business Hotel, the most luxurious hotel of
Florya that is one of the most strategic points of business
life has been put into service with the participation of
Efrem Harkham, CEO of Luxe Worldwide Hotels.
T
he first guest of Elite World Business Hotel that has been put into service
with 60 million dollar investment by the Elit Turizm Yatırım A.Ş became
Efrem Harkham who is the CEO of Luxe Worldwide Hotels and came to
Turkey for the opening ceremony. Efrem Harkham, the CEO of Luxe Worldwide
Hotels which is one of the significant international hotel chains all over the world
came to Turkey for the opening ceremony held on January 23rd, Thursday of Elite
World Business which is the new investment of Elite World Hotels, the only
member of Luxe Worldwide Hotels in Turkey. While Efrem Harkham, the CEO of
Luxe Worldwide Hotels visiting Turkey for the opening ceremony of Elite World
Business Hotel that has started to provide service by 60 million dollar investment
was expressing his appreciation as being the first guest stayed at the hotel, he
presented his compliments to the management of Elite World Hotels about the
successful Business Hotel concept. Elite World Business Hotel that is the member
of Luxe Worldwide Business which incorporates 200 hotels especially business
hotels in 64 cities on five continents and that is among the program partners of THY
Miles& Smiles will open a new era with such features as being a point linking the
whole world to Istanbul. Elite World Business Hotel will offer a different alternative
with its quality and unique service towards the business and tourism intended
accommodation and meetings in terms of its convention halls and area of activity.
Target is to have 8 hotels within 5 years Elite World Hotels presenting the 4 star
“superior” Elite World Prestige in Istanbul Taksim having 102 rooms capacity; 5 star
Elite World Istanbul having 245 rooms; and 5 star Elite World Van Hotel having 230
rooms will continue to grow with the new rings of the chain. Elit Turizm Yatırım A.Ş.
that puts Elite World Business Hotel into service with 60 million dollar investment
on January 23rd 2014 will increase the number of hotels to 8 within 5 years.
38 • turizm aktüel
RE S AR C H
European hotel
prices drop to
three-year low
H
Hotel Prices at Three-Year Low
Most notable is Poland, down 57% from the most expensive month
(June 2012), when one night cost an average of £106. One night
in Poland this month will cost just £46 on average. Also showing
large percentage decreases are Southern Cyprus (down 52 per cent
from £128 per night during August 2011) and Turkey (down 51 per
cent from £143 during May 2013). One night in Southern Cyprus
Hotel Prices at Three-Year Low Poland
Southern
Cyprus
Turkey
Italy
Portugal
France
COMFORT, PLEASURE & HOSPITALITY
Based on the 23 most popular European countries on trivago, hotel prices
have decreased by an average of 7 per cent year-on-year. One night this
month will cost an average of £82, compared to £88 during February 2013.
otel prices in France, Italy, Poland, Portugal, Turkey and
Southern Cyprus have dropped to the lowest average
price per night since January 2011, according to the
February trivago Hotel Price Index (tHPI) reported monthly by hotel
comparison website trivago.co.uk. Based on the 23 most popular
European countries on trivago, hotel prices have decreased by an
average of 7 per cent year-on-year. One night this month will cost an
average of £82, compared to £88 during February 2013.
Country
ISTANBUL DORA HOTEL!
Price
Feb 2014
£46
Most Expensive
Month
£106 (June 2012)
Percentage
Decrease
-57%
£61
£128 (August 2011)
-52%
£70
£83
£60
£100
£143 (May 2013)
£135 (May 2011)
£94 (August 2011)
£149 (June 2011)
-51%
-39%
-36%
-33%
will cost an average of £61 this month and one night in Turkey £70.
When looking at individual cities, Rome, Vienna and Istanbul are
displaying the cheapest hotel prices since January 2011. One night
during February will cost on average of just £79 in Rome (compared
to £158 during May 2011), £83 in Vienna (compared to £125 in May
2011) and £71 in Istanbul (compared to £159 in May 2013).
Hotel Prices Down 7% Year-on-Year
Compared to this time last year, European hotel prices have
decreased by an average of 7 per cent to £82 per night. The most
notable countries are Norway (down 15 per cent to an average of
£123 per night), Bulgaria (also down 15 per cent to £46 per night),
France (down 12 per cent to £100) and Sweden (also down
12 per cent to £130). Individual cities with the largest Y-O-Y
percentages decreases are Oslo (down 14 per cent to £125), Sofia
(down 13 per cent to £47) and Munich (down 11 per cent to £98).
Denise Bartlett, UK Public Relations, says: “Although it is normal
to see huge price differences between summer and winter,
particularly during January and February, it is unusual to see a
year-on-year drop in hotel prices of more than a few per cent.
This suggests a general trend of decreasing hotel prices, and it
will be interesting to see how hotel prices this summer compare
to the summer of 2013. It is also surprising to note that the
highest hotel prices over the past three years occurred primarily
during the month of May, followed by June and August - with
little appearance of July. With the debate on prices during school
holidays compared to prices during term time continuing, it is clear
that hotel prices are at their highest during the May half term and
August summer holiday.”
42 • turizm aktüel
400 METERS TO TAKSIM SQUARE.
ALL ROOMS LUXURY DESIGNED FOR COMFORT, FREE MINIBAR IN THE ROOMS.
FREE SHUTTLE SERVICE TO TAKSIM & OSMANBEY.
MEETING AND ORGANIZATIONS SERVICES WITH THE MODERN EQUIPMENT.
WITH OUR AWARD-WINNING EXECUTIVE CHEF, ISTANBUL DORA
RESTAURANT SERVES DIFFERENT KIND OF TASTES.
WWW.ISTANBULDORA.COM • [email protected] • ESKİŞEHİR MAH. DOLAPDERE CAD. NO: 33 34437 ISTANBUL / TURKEY • PHONE: +90 212 233 70 70 • FAX: +90 212 233 99 96
F ILE
This summer
hotels will fill
with dollars
Turkeys travel industry follows the development on the foreign currency market with interest. The
decreasing worth of the Turkish Lira and the end of the economic crisis in Europe make Turkey
more attractive for European tourists. 2014 might become a record year for Turkey´s tourism. Kerem Köfteoğlu
D
evelopments on the foreign
currency market are very important
for tourism managers. If one keeps
in mind that most of the tourists visiting
Turkey come from Europe, the increase
of worth of the Euro against the Turkish
Lira will have positive effects on tourism
in Turkey. We asked the leading tourism
managers in Turkey how the developments
on the foreign currency market will influence
the coming tourism season. The answers
we received indicate that the volatility on
the foreign currency market will boost
the interest of European tourists in visiting
Turkey.
On the other hand the rouble has lost
about 6 percent against the US dollar in
Russia which happens to be the second
most important tourism market for Turkey.
According to the tourism professionals this
loss of the rouble might result in a small
decrease of early bookings. But since the
political upheavals in Egypt and Thailand as
two of the best loved destinations of Russian
tourists keep on going on, Turkey is bound to
weather this storm.
Istanbul, the second most important tourism
destination after Antalya, has started very
good into 2014. The number of visitors from
abroad shows an increase of 19 percent in
44 • turizm aktüel
comparison to January 2013, and this also
indicates that 2014 will be a good tourism
year for Turkey.
But let’s leave the word to the tourism
experts after all…
The apple of the eye for
European tourists
Germany is the pulling locomotive for the
European tourism market, indicating overall
developments for all of Europe. According to
the tourism authorities in Germany, bookings
in January have reached record levels. This
stems from the fact that this year school
holidays in the 16 federal states of Germany
will take place in the relatively short period
of only 71 days. According to Thomas
Cook, FTI and Alltours, three of the leading
German tour operators, booking figures for
Turkey are very high.
Besides, according to the “Holiday Money
Report” by the British Post Office, the
Pound Sterling has won about 22 percent
against the Turkish Lira, thus making Turkey
a much more affordable holiday destination
another point indicating that Turkey might be
Europe´s rising star this year.
Crystal Hotels´ CEO Umman Çetinbaş
expects the developments on the foreign
currency market to result in more money
in the hands of the tourists, which will not
necessarily lead to longer holidays, but: “if
the amount of TL tourists receive when
they exchange their currency increases, they
will spend more on shopping,
and they will consume more.
I expect a decrease in the
number of Russian and an
increase in the number of
European tourists for this
season.”
According to Çetinbaş, the
decrease of Russian tourists
will not be distinct: “I do not
expect a serious decrease
on this market. But even if
it should come to this the
improving relations with Israel
and positive developments on
the internal market will balance
its effects.”
Burhan Sili, the President of
the Association of Tourism
Entrepreneurs Alanya (ALTİD),
concerning the Scandinavian
Market emphasizes that visitors
from this region generally
prefer Alanya as destination
and adds: “We see that the
interest of Scandinavian people
in our region of Alanya is stable.
The number of tourists might
not increase a lot, but it will
not stagnate either.”
45 percent Euro. However,
tourism professionals in Turkey
do not expect the number of
tourists from Russia to drop
considerably. ALTİD´s President
Sili: “The loss of value of the
Rouble might result in a small
decrease in early bookings, but
concerning normal bookings I
expect the figures to get back
Umman Çetinbaş
to their normal levels.”
Yusuf Hacısüleyman, the
general manager of the
Xanadu Hotel and President
of the Union of Tourism
Hotels and Facilities of the
Mediterranean (AKTOB) is also
convinced that the loss of value
of the Rouble will not lead to a
big decrease in the number of
Russian visitors. Hacısüleyman
sees the loss of the Rouble as a
Burhan Sili
“small devaluation” and thinks:
“If at all, this might influence
tourists who prefer economic
tours a little. If there is no
other devaluation we don´t
expect a big decrease from
Russia. Also one has to keep
in mind that destinations like
Egypt and Thailand which are
preferred by Russian tourists
are still in trouble. Thus Russian
Yusuf Hacısüleyman
tourists will decide to spend
their holiday in Turkey. Also the demand for
Turkey in Western Europe is increasing. In
The Federal Bank of Russia indicated that
the light of these facts we expect growth
the Rouble lost about 6 percent against a
rates of about three to four percent.”
currency mix of 55 percent US dollar and
“The Russian
Market will have
no major effects”
45 • turizm aktüel
F ILE
“Losses can be
balanced”
Ramazan Aslan, Chairman
of the Board of the ASKA
Hotels, stresses that there
are tour operators who
plan to expand with Turkey
on the Russian market.
These tour operators have
secured guaranteed hotel
capacities already: “For this
reason the summer season
is very important for the
Russian market. If the plans I
mentioned should succeed,
Turkey will have a very good
summer season. Also the first
signals coming from Western
Europe are positive.”
This positive trend is enhanced
by a growing demand
stemming from the Middle
East. Ramazan Aslan: “I am
convinced that the increase of
the number of visitors from
Middle East countries will
go on in the near future. If
we keep up our high quality,
growth rates will be attained
each year.”
Erkan Yağcı, member of
the board of the Concorde
Ramazan Aslan
Ali Onaran
Erhan Çakay
De Luxe Resort concedes
that further devaluations of
the Rouble might lead to a
decrease in numbers of visitors
from Russia, but also underlines
that: “there might be changes
between different segments of
hotels, there might also be a loss
of accommodation nights, and
in the end a diminishing demand.
But the time is too early to
anticipate this. The rate and the
speed of the devaluation of the
Rouble during the next months
will be crucial.”
Yağcı thinks that the Russian
market will play a leading role
in a further growth of mass
tourism and that Russia could not
be replaced by any other market
if it should fail, but he also states:
“If the decrease of demand on
the Russian market shows a
minor rate, we might be able to
balance it with other markets”.
Ali Onaran, chairman of the
board of Prontotour, due to
economic prices does not
expect Turkey to experience
losses on the Russian Market.
Onaran also expects tourists
from the West to prefer
Turkey because Turkey has
become more economic:
46 • turizm aktüel
“The devaluation of the Turkish Lira is an
advantage for tourists from Europe. Because
the major tour operators are able to obtain
their tours for better prices, they will put
Turkey on the forefront. If there should really
be a decrease on one of our major markets
we can easily balance this with visitors from
Italy, the Netherlands or from Iran. Istanbul
shows high growth rates anyway and might
even reach Antalya. Our company expects
growth rates between 15 and 20 percent
stemming from new operations in France in
relation with the Aegean Coast of Turkey.”
Middle Eastern Market
growing
Erhan Çakay, the General Manager of
Karnak Travel which caters to the Middle
East and Africa market, underlines the fact
that one should not treat Arab tourists on
a short term basis, and emphasizes: “We
have offices in Dubai, Damascus, Beirut,
Casablanca, Tunis, Algeria and in Erbil along
with our head office in Istanbul. This year
we are working with about 2,000 tour
operators from 18 different countries. If
there are no politic problems and if we
invest in tourism and PR during the elections,
we will not experience any problems this
year. We plan to bring 58,000 persons from
our markets to Turkey, creating 125,000
accommodation nights and a cash flow of
about 40 millions of dollars.”
EVENT
Nina and Vural Öger
(centre) with Selim Atas
(left) and Ali Dogan (right).
New Turkey operator
launches in Germany
Vural Öger’s new tour operator V.Ö. Travel has officially launched on the
German market with the presentation of its summer brochure for Turkey.
T
he German-Turkish tourism
entrepreneur surprised the industry
with his announcement of a new tour
operator three years after selling his original
company Öger Tours to Thomas Cook. But
the 72-year-old, who agreed to a three-year
“industry ban” as part of the sale, said he felt
the time was right to return to the business.
However, Öger has admitted that the expiry
of a contract between Öger Tours and his
incoming agency Holiday Plan, run by his
daughter Nina, was a factor in his decision. The
V.Ö. Travel 292-page brochure includes many
well-known hotels on the Turkish Riviera,
Aegean coast and Lycian coast, including the
eight family-owned Majesty hotels, as well as
diverse tours. Flights, on carriers such as Sun
Express, Germania, Germanwings, Atlasjet
and Corendon, have been contracted by his
German flight-only company Öger Türk Tur,
run by Selim Atas, and can be combined
48 • turizm aktüel
flexibly. Overall, V.Ö. Travel is aiming to sell
100,000 to 120,000 holidays this year.
The entrepreneur said the new tour operator
would “not be the cheapest but would offer
quality”. He stressed he did not want to take
customers away from his former company
Öger Tours. “Tourism in Turkey is growing
and the cake is big enough for everyone,” he
commented. There was also potential due to
tour operator insolvencies last year, he added,
in a reference to the collapse of GTI Travel last
summer. Öger said he had already signed up
some 3,000 travel agencies to sell V.Ö. Travel
offers and expected to double this figure once
the new brochure was distributed during the
coming week. Tourism director Ali Dogan
said the tour operator had agreements with
several large cooperation groups such as RTK
and Schmetterling as well as all major online
portals, and could be booked through all major
reservation systems.
I N T ER V IE W
Newly renovated
Sirene Belek Hotel also
changed its image
The physical changes in the Sirene Belek Hotel also
influenced its corporate identity. The “mermaid”
in its name is now stressed in its new logo.
Sirene Belek Hotel, one of the senior hotels in Antalya-Belek, has been
renovated lately. Now it started to change its corporate identity as well.
Volkan Çavuşoğlu,
Marketing Director
of the Akkanat
Holding: We even
changed details
hidden in the walls
and gave this activity
the name “face off”.
T
he Sirene Belek Hotel is located
in Belek, the place where the
wonderful green of pine trees meets
the fascinating blue of the Mediterranean
since 1992. Being one of the best and thus
also best-loved hotels of the region, the
Sirene Belek Hotel strives to offer its guests
the best comfort and holiday experience
possible. As part of this endeavour the newly
renovated facility will start into the new
season also with a new corporate identity.
Being one of the most innovative hotels in
Belek and Antalya for more than 20 years
now, the Sirene Belek Hotel will follow this
way in the future as well.
In a statement, Volkan Çavuşoğlu, Marketing
Director of the Akkanat Holding, stresses
they wanted to make now steps in order to
adapt to the changing dynamics of the time,
and says: “With our renovation activities
which encompassed the entire hotel, we
stressed our basic philosophy of “family,
children, entertainment, recreation and
sports” even more than before. In order to
offer our guests even better services and in
order to rejuvenate our hotel we invested
a sum which would be sufficient to build
a middle class hotel in other destinations.
Thus we renovated our lobby, our villas,
52 • turizm aktüel
Hasan Arslan
the main ‘palace’ building, our restaurants,
bars and all the general spaces used by our
guests. The renovation includes also lots of
details which are hidden inside the walls. I
think we managed to rejuvenate the body
without changing the spirit of our hotel.
Most important of all our 450 employees
with their friendly and attentive services are
still the same.”
The change the Sirene Belek Hotel underwent physically also
influenced its corporate identity. Emphasizing the mermaid in its
name as a symbol the new logo of the Sirene Belek Hotel was
created using the hues of blue and green of the Mediterranean Sea.
While the hotel achieved an even warmer and amiable identity it will
offer its guest unforgettable holidays, attracting tourists who care
for the Antalya Golf Club neighbouring the facility, the vast green
areas, the big swimming pools and the special kids club of the Sirene
Belek Hotel.
53 • turizm aktüel
RE S AR C H
Tourism is the most
vital branch in Turkey
According to a study made by the Research Department of the Union of Tourism Hotels and Facilities of the
Mediterranean (AKTOB), looking into the structure, dimensions and contributions of tourism to the general
economy, tourism in Turkey is the branch which has the biggest effects on economy and social life in Turkey.
T
he study with the title “Structure,
Dimensions and Economical
Contributions of Tourism”, made
by the Research Department of the
Union of Tourism Hotels and Facilities of
the Mediterranean (AKTOB Ar-GE) aims
at showing the role played by tourism in
economics and social life and thus to help
establish visions and politics to shape its
future. The study was supported by the
Turkish Institute for Statistics (TÜİK) and
the Faculty for Economics of the Akdeniz
University in Antalya, as well as by original
works of the caricaturist Bülent Çelik.
The study consists of 100 pages which detail
the relations between tourism and other
branches of economy, and its effects on
economic and social life.
According to the results of the study, one
unit of development in tourism creates two
units of development in Turkey´s economy.
Tourism effects a total of 54 economic
branches by buying products, thus creating
a cash overturn of 26 billions of US dollars.
With these characteristics, tourism is ranked
as number 20 amongst the 59 leading
branches of economy in Turkey.
For example the main branch of fishing
sells more than half of its products to
tourism. About 20 percent of the products
of food and beverages are consumed in
tourism. The furniture industry sells about
14 percent of its products to tourism
facilities. On the other hand quite a
few of economic branches earn more
through sales to tourism than they earn by
exporting their goods. According to the
figures obtained by the study, 20 branches
of economy create more income by selling
their goods to tourism than by exporting
their goods.
Some headlines of the study
Effects of tourism on
economic and social life
• Tourism buys goods from agriculture
and husbandry worth 2 billions of dollars
annually.
• Travel organisation receives an income
worth 4.8 billions of dollars from tourism.
• Tourism creates incentives worth 1 billion
of dollars for real estate annually.
• Tourism adds 1 billion dollars of income to
the energy sector.
• Tourism spends 1.3 billions of dollars for
design, branding, trade fairs etc.
• Accommodation facilities spend 9 billions
of dollars annually.
• Accommodation facilities contribute 11
billions of dollars net to the economy.
• In five-star-facilities 150 tons of meat are
consumed per year.
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I N T ER V IE W
The Family at
the “Nirvana” of
Hotel Business
Crystal Hotels Chain owner Kilit Family of Antalya, became the the leader of the
sector with 19,200 bed capacity. Crystal Hotels CEO Mr Tuncay Kilit told about
14 th investment of Nirvana Hotel opening in April. KEREM KÖFTEOĞLU
T
he story of Kilit Family is just like
a short history of Turkish tourism
sector. The family from Antalya
started its business with a small glassware
shop. First of all they started as a supplier to
the various hotels and then they started their
own hotel investment in Antalya. Today, the
family has the biggest bed capacity in Turkey.
The family owns 11 properties out of total
14 establishments. They will increase the
hotel bed capacity to 19,200 with the new
openning Crstal Hotels Nirvana Lagoon Villas
Suites & Spa.
Kilit Group of Companies was established by
father Turan Kilit in 1955 in Antalya in a small
glassware shop. Today the company managed
by the sons Suleyman, Tuncay and Taner. The
group has various sectoral companies such
as Kristal Kimya, Orion Turizm ve Dış Ticaret,
Kristal Endüstriyel Mutfak. Galeri Kristal, Üntar
Tarım Gıda, Ar-Yıldız, Renka, Max Style, Kilit Et
vc Crystal Hotels. The group employs 6,250
staff within the companies. The group has
reached to 500 million dollars turover last year.
THEY WERE HOTEL SUPPLIERS
The Kilit Family hotel invesment stories
goes back to 1980’s, but the family made
the major investment in hotel business in
2005 firsttime. They opened Kilit Hotel
and Can Pension in Antalya after seeing the
development in hotel business in that region.
Growing parallel to the tourism sector in
Antalya, the group opened Crystal Palace
in 2005 but sold out in a short period. They
opened Crystal Admiral Resort and Crystal
Family resort afterwards to grow in this
sector. Crystal Hotels CEO Mr. Tuncay
Kilit said that they know the sector and
analyse properly because they have been
serving to the sector as a supplier for many
years . They used this knowledge as an
advantage and they reached thier goals in
hotel business without any difficulty. He
said that , they learned the hotel business
when they were supplier to the hotels. They
learned the business very well. Today they
are still supplier to the hotels with the brand
Ar-Yıldız producing fork, knife and spoon,
56 • turizm aktüel
Tuncay Kilit
with other brand Max Style producing
hotel textile and with another brand Kristal
Endüstriyel producing kitchenware.
Becoming the biggest in hotel business, Kilit
Family bought a tour operator company
called Time Services which was owned by
Detur, a Russian based company. Owning
the Time Services company they became
the partners with Biblio Globus, the Russian
tour operator. With this new partnership
they had an opportunity to bring tourists
to Turkey said Mr. Kilit the CEO. He also
said that,their partners Biblio Globus
Russia also operates in Dubai beside the
countries like Georgia, Iran, Tailand,Egypt,
Spain and Greece. They aim to bring
around 500 tourists to Turkey together
with their partners. Mr. Kilit mentioned
that total accomodation including child and
adult guests are realised over 300,000 last
year in their 13 hotels in the destinations
Kemer,Side,Bodrum and Cappadocia. He also
added that, the group companies turnover
reached to 500 million dollars. The family is
planning to add a new Crystal hotel to the
chain in İstanbul.
Euro 100 Million for Hotel
Investment
Mr. Kilit shared some information about
the new hotel investment . He said that
the total investment costs of Crystal
Hotels Nirvana Lagoon Villas Suites
& Spa is realised as Euro 100 million.
Afterwards thay are planning new hotel
investments. They are not willing to
increase the number of beds and hotel
establishments, but they are looking for
new opportunities in Egypt, Dubai and
İstanbul. There are some negotiations
continuing. He hopes to finalise those
negotiations in a short period of time
and add new chains to the group. They
are evaluating the investment plans
carefully, considering needs and demands
and they decide to invest with their own
57 • turizm aktüel
capital. He said that,”thats the reason
which carry us to the success”.
Crystal Hotels Nirvana Lagoon Villas
Suites & Spa which will be opened in
April, will have an extremely charming
concept.
There are 115 villas with different
styles in new hotel, the investment
cost euro 100 million. The new hotel
has a beautiful landscape features;there
are 3,200 pine trees, over 300 various
plants, and olive trees almost 300-400
years old.
The hotel has 524 rooms and 115 of
them will be made of wood. There will be
various restaurants serving for 24 hours.
Crystal Hotels CEO Mr. Tuncay Kilit ; “
Total investment cost of Crystal Hotels
Nirvana Lagoon Villas Suites & Spa is Euro
100 million”.
THE BEST HEALTH,
BEAUTY AND
FITNESS...
UP FRONT
Private cultural immersions range from private
jet trips to see the otherworldly landscapes of
Cappadocia, to after-hours shopping experiences
at Armaggan’s two flagship emporiums.
Introducing
The Armaggan
Bosporus Suites
H
Available singly, as three separate houses or as one large residence, the 18
individual Suites celebrate the finest in local craftsmanship and hospitality,
from exquisite textiles and objects d’art by Istanbul’s hottest young
designers to Anatolia’s purest natural and regional cuisine.
aving launched on 28 January
and occupying three immaculately
restored yalis (waterfront mansions)
on the Bosporus’s European shore,
Armaggan Bosporus Suites bring a new
hospitality concept to Istanbul: “Intimate
home-style living finessed by the city’s
most exclusive design house”. Available
singly, as three separate houses or as one
large residence, the 18 individual Suites
celebrate the finest in local craftsmanship
and hospitality, from exquisite textiles and
objects d’art by Istanbul’s hottest young
designers to Anatolia’s purest natural and
regional cuisine. Suites are a masterpiece of
Ottoman symbolism and homely touches,
adorned with antique glass chandeliers, silk
drapes, hand-painted ceilings and original
paintings, while cozy nooks and Bosporusview terraces lend themselves to easy
conversations and lazy afternoons.
But it’s their conceptual celebration of
Istanbul’s rich contemporary culture that
really set Armaggan Bosporus Suites
apart. Conceived as a meeting place
for international aficionados, the Suites
58 • turizm aktüel
draw on the knowledge, expertise
and connections of the Turkish Cultural
Foundation and NAR (Natural and Regional)
Gourmet, transporting guests far from
the homogenised idea of a guesthouse
to a stylish immersion in Istanbul’s thriving
cultural heritage. “Armaggan Bosporus
Suites bring together two cornerstones of
Turkish culture - hospitality and heritage and package them as a gift for international
aficionados and cosmopolitan
sophisticates alike.”
Life at the Suites is based around
a communal sense of living that
celebrates a coming together of
minds. Meals are taken around the 18
seater dining table, in the individual
yali’s dining rooms or on the terrace
with friends from Istanbul’s thriving
arts, media and business worlds
regularly visiting to engage in lively
cultural discourse. Guests can enjoy
bathing and massages in the private Turkish
Hammam; make use of the Suites private
boat and direct water access and mix with
like-minded sophisticates in an atmosphere
of relaxed refinery.
TEL: 90(258) 271 41 56
FAX:90(258) 271 42 50
WWW.COLOSSAEHOTEL.COM
I N T ER V IE W
Along with the renovated rooms, the lobby, the open kitchen and the
restaurant will offer the guests more comfortable services.
Even more
beautiful,
even more
comfortable and
indispensable
The meeting room of
the hotel was renovated
along with its technical
infrastructure and the
wireless system. Until
summer the hotels terrace
and the decoration of
the Turkish Bath will be
finished as well.
The renovation activities of the Orka Royal Hotel were undertaken taking into account the
wishes of the customers. In a way, the guests changed and decorated the hotel themselves. HASAN ARSLAN
O
Mert Okan, General Manager of the Orka Royal Hotel:
We made all the renovations in our hotel according to
guest opinion polls and internet comments.
ne of the most preferred hotels of
the Sultanahmet quarter in Istanbul,
the Orka Royal, has opened its
doors for its guests after an encompassing
renovation. The renovated Orka Royal has
become more comfortable and also more
energetic and is now much more beautiful
and attractive than before. The Orka Royal
Hotel is not content with being a simple
accommodation facility any longer but aims
at becoming one of the marks of the city of
Istanbul. Mert Okan, the GM of the Orka
Royal told Turizm Aktüel about the details of
the changes it underwent.
What does the Orka Royal Hotel offer its
guests after the changes?
We opened the Orka Royal Hotel in 2005,
in March. Our hotel reflects a minimalistic
style of architecture. It did raise the
expectations towards hotels in the quarter
of Sirkeci with the open swimming pool,
the fitness club, the terrace, its conference
and meeting rooms as well as its service
quality. It added a new value to the quarter,
60 • turizm aktüel
attracting new hotels to open in Sirkeci.
Now, 9 years later, I am happy to be the
one to reopen the hotel for a second time
with my friends. It has been designed anew,
taking into account new developments in
the accommodation sector, the wishes and
expectations of the guests, the changes
which came with the opening of the
Marmaray Tunnel, and also the future
tourist profile of Istanbul. With our new
rooms, lobby, open cuisine and restaurant
we will offer our guests better and more
comfortable services.
What are the differences in the rooms of
the hotel?
We took the guest polls and internet
comments of our guests as guideline for our
renovations. We switched from central air
control to individual air control in the rooms.
We managed to have fresh air connection
for some of the rooms on the first floor.
We changed our bath from individual
bathing tubs and showers to combined ones
and also introduced mixed mosaic marble
and ceramic tiles. We changed the fixtures
and water supply technology in the baths,
and illuminated the bath better than before.
We also disposed of the dark colours used
in the room decoration and used lighter
colours fro wallpapers and the wall to wall
carpeting. We even increased the size of
some of the windows and had special beds
constructed for our rooms. I expect guests
will want to take these beds home…
Which changes were made in the lobby
and the restaurant?
In the lobby, the reception and main
entrance were moved to the place where
the bar had been before. The Rocket CafeBar was moved to the place where the
reception had been. We expect the Rocket
Cafe-Bar to be the main incentive for food
& beverage consumption in our hotel. The
Rock Cafe-Bar is expected to become
one of the major
meeting points
in Istanbul and
will be opened in
March. The Rocket
Café-Bar is on the
same level as the
pavement and is
planned as an open
space, so you will
be inside as well
as out in the alley
as well. Also we
moved our kitchen
61 • turizm aktüel
which was in the second basement-floor
up to the lobby-restaurant. It is an open
kitchen which will serve the guests directly.
The decoration, lighting and also the open
buffet of the restaurant were completely
renovated.
After all these changes to the Orka Royal
will there be also changes concerning the
general style and the customer profile of
the hotel?
We are working mainly with groups and
agencies. I suppose that we will be able to
attract a bit more of individual guest and
some bookings via internet. But we will
certainly go on working with groups and
guests from agencies. I expect to experience
a slight change in percentages. Our guests
mainly come from Europe and also from
different corners of the word. We will try
to raise the percentage of guests coming
from far away countries a little. Also the
price adjustment for our renovated hotel will
without doubt help to raise the quality of
our guest profile a little higher.
O N LI N E
Istanbul’s 20 Most Popular
Hotels On Social Media
Turkey is one of the leading countries in the world when it comes to social
media usage. In these days, people share everything they do on social media.
T
hey recommend new places to their
friends, share their locations and
give advice. These posts and shares
make the best promotion medium for
hotels. Location marketing expert Pointro
has created a list of the top 20 hotels in
Istanbul according to the number of social
media posts. Instagram grows almost
exponentially each year. It’s active user
count has reached 150 million. Each day, 55
million photos are shared on it. Users can
mark the place of the photos while sharing
them. We have analyzed these posts. The
amount of posts shared in a hotel is closely
related to its popularity and how many
people recommend it.
Here are the hotels in
Istanbul that have been
shared the most on
Instagram:
• Çırağan Palace Kempinski İstanbul
• Swissôtel The Bosphorus
• Four Seasons Hotel Bosphorus
• Hilton İstanbul
• Shangri-La Bosphorus
• Point Hotel Barbaros
• W Istanbul
• Pera Palace Hotel Jumeirah
• WOW Istanbul Hotels
• Four Seasons Hotel
• Divan İstanbul
• Marriott Hotel Asia
• The Marmara Taksim Hotel
• Le Meridien
• Sheraton İstanbul Maslak Hotel
• InterContinental Istanbul
• The Marmara Pera Hotel
• DoubleTree by Hilton Istanbul
• Conrad Istanbul
• The Sofa Hotel
When we take a closer look at Foursquare,
we see that it has 45 million users all over
the world. Turkey is one of the countries
that use Foursquare the most in the world.
The number of people in a place and its
traffic directly affect the number of checkins made in that venue.
Here are the top 20 venues
with the most check-ins on
Foursquare according to
Pointro Hotel League:
• Çırağan Palace Kempinski İstanbul
• Swissôtel The Bosphorus
• Sheraton İstanbul Maslak Hotel
• Four Seasons Hotel Bosphorus
• Point Hotel Barbaros
62 • turizm aktüel
• Polat Renaissance Hotel
• WOW Istanbul Hotels & Convention
Center
• Hilton İstanbul
• Marriott Hotel Asia
• DoubleTree by Hilton Istanbul
• The Marmara Taksim Hotel
• The Ritz-Carlton, Istanbul
• Dedeman İstanbul
• Titanic Business Hotel Europe
• Conrad Istanbul
• Grand Cevahir Hotel
• Mersin HiltonSA
• The Grand Tarabya
• InterContinental Istanbul
• Le Meridien
Pointro’s project leader Mehmet Ali
Sabuncuoğlu comments on Pointro Hotel
League as follows “No brand in service
industry has the luxury to ignore social
media. Hotels build communication with
their customers carefully, they pay attention
how to showcase themselves. From now
on, they need to pay the same attention
to location based social platforms. Hotels,
first need to claim their digital display cases,
then tidy them while listening to their
customers.” For more details, you can visit
http://pointro.me
EVENT
The Turkish PR-Posters 2014
A group of advertising specialist, mostly living abroad, under the leadership of Emrah Yücel,
has started to plan a campaign to support Turkey´s branding and global awareness for Turkey.
T
he aim of the campaign is to make
Turkey one of the five countries
attracting most tourists until 2023,
the year the republic will celebrate the
100th anniversary of its foundation. The
group is convinced that countries which are
able to manage their perception abroad
positively have greater success in attracting
investors and tourists alike. Thus they believe
that branding actually should concentrate on
perception management.
Turkey campaign for 2014 will be run under
the heading “Home” by the agency Iconisus
& I Mean it, which can boast of offices in Los
Angeles and Istanbul.
Within the scope of the campaign for
Turkey´s branding different posters have
been prepared to promote different cities
according to their authentic cultural heritage.
I N T ER V IE W
Ramada İstanbul Taksim hotel which
combined its rytm with İstanbul, takes
the motto of Top City Hotel.
We renewed ourselves
but our trust and smiles
are remained same
One of the best tourism investments in Talimhane
İstanbul the Ramada Taksim Hotel which expands
the range of services both with ‘Family’ and ‘business
hotel’ concept, also receive green hotel certification.
T
he General Manager of hotel Mr
Ali İmdat Uçar said that the latest
total renovations changed the hotel
positively became like a brand new hotel and
the guests are highly pleased. We are also
proud of getting Greening Hotel Certificate
as a result of our efforts. The biggest change
after renovation was serving with business
concept to our esteemed guests.
Taksim’s Top City Hotel
Ramada Taksim Hotel accepts as a prior duty
to give the best comfort to its guests with
busy business schedule and afterwards. Mr
İmdat also added that, they support their
guests in their business life as well as daily life
that they can feel the comfort and privileges
of Top City Hotel.
Ramada İstanbul Taksim Hotel General
Manager Mr Ali İmdat Ucar said that
Talimhane Region has an significant
role in tourism potantional of İstanbul.
Talimhane region was redesigned as a
tourism project due to the increasing
accomodation demands for both business
and cultural visits gradually within the
Ramada İstanbul Taksim Hotel
General Manager Mr Ali İmdat Ucar
years. We have taken an active role and
supported fully from the beginning to
end, both designing and imlementing
stages of this project. As a result of this,
one of the most remarkable change was
66 • turizm aktüel
creating secure and non traffic region.
Mr.Ali İmdat Uçar mentioned that when
their guests enter to the Hotel lobby, they
feel the refreshing and relaxing ambiance
of the hotel. Our Clourful lobby concept
integrated with the environmental friendly.
We also take the positive feedbacks from
our guests that we keep our confidence
and hospitality after all the changes in the
hotel.
Mr Ali İmdat Uçar said that, Talimhane region
has a significant place in İstanbul tourism. The
demands to Taksim-Talimhane are increased
tremendiously for business and cultural visits
by years.
İstanbul Taksim Hotel emphasizes its
environmentaly friendly image with
Greenings hotel certification.
D E S T I N AT I O N
Kemer: Champion
destination concerning
environment protection
According to a statement of the Union of Tourism Hotels and Facilities
Kemer, visitors from Germany were the third biggest group in 2013 again.
Halil ÖNCÜ
A
ccording to the study published by the
Union of Tourism Hotels and Facilities
Kemer (KETOB), the number of visitors
who will visit Kemer in 2014 from Germany is
expected to increase by up to 10 percent.
Kemer once was “paradise” for German tourists
during the nineties, and also German tourists were
the apple of the eye for tourism professionals in
Kemer. While the latter still is true today, and
while hotel owners and managers in Kemer still
take all the wishes and needs of German tourists
into account, the number of German visitors in
Kemer has dropped. But newer developments are
showing that this could change now.
Knowing that German tourists care a lot for
environment protection, Kemer tries to win back
German visitors also by improving environment
protection in hotel facilities. A project developed by
KETOB in collaboration with BAKA and the Antalya
Tourism Authority aims at increasing the number
of environment-friendly facilities and plans to make
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69 • turizm aktüel
Kemer into a town dominated by “green” hotels.
Kemer also expects to raise the rate of “green”
facilities up to 20 percent for Turkey in general with
this project. Future PR activities will emphasize
Kemer “environmental” role. In his statement
announcing the project, KETOB President Tayyar
Gül underlined the following points: “Kemer is also
struggling to become the securest holiday destination
in Turkey. Thus we are educating our beach guards in
order to provide safety for our visitors and will repeat
a special contest between beach guards first held
in 2012 once again this year. In order to extend the
season with the aim to welcome visitor all through
the year we are developing “nature tourism”, building
trekking paths in the mountains. We collaborate
with official and civil institutions in order to attract
international events and contests to Kemer. We
are convinced that Kemer will be able to succeed
amidst fierce competition amongst an ever increasing
number of new destinations due to its nature and the
high service quality offered by its facilities.”
I N V E S T ME N T
General Manager Remco Norden, said,
“It is with great pride that we open
the doors of Hilton Istanbul Bomonti,
welcoming travelers from all over the
world and from across this fine city
Istanbul’s
largest
hotel and
conference
center begins
welcoming
guests
Offering world renowned Hilton service and traditional Turkish hospitality, Hilton Istanbul
Bomonti Hotel & Conference Center brings new scale to Istanbul’s visitor offering.
W
ith 829 guest rooms and suites,
as well as 12,000 square meters
of event space, the hotel builds
on Hilton’s legacy of almost 60 years in
Turkey, extending its world renowned
service to travelers in one of Istanbul’s most
thriving neighborhoods. The stylish hotel,
designed by award winning GA Design of
London, offers significant scale and stretches
a magnificent 34 floors high. Hilton Istanbul
Bomonti is adjacent to a new shopping
and entertainment destination which is
being created from the historic Bomonti
Beer Factory site. The hotel provides guests
with the perfect location to explore tourist
hotspots on the European side of the city, as
well as new retail, entertainment and dining
options set to open on its doorstep.
“We are excited to be expanding our
Hilton Hotels & Resorts footprint in Istanbul
with this magnificent new opening,” said
Rob Palleschi, global head, Hilton Hotels
& Resorts. “Hilton Istanbul Bomonti is
amongst our foremost MICE (meetings,
incentives, conferences and exhibitions)
destination hotels across the world and we
are delighted to showcase our stylish design
and superb Hilton service in Turkey on such
a grand scale.” Simon Vincent, president,
EMEA, Hilton Worldwide, said, “Hilton
Istanbul Bomonti is a superb addition to the
city’s evolving skyline and what is a vibrant
global destination. With its significant
scale, the hotel supports Istanbul as a
rapidly emerging international conference
and events venue to rival locations such as
London, Dubai and Prague.” Opening as
part of the hotel is Turkey’s first eforea:
spa at Hilton, offering more than 3,300
square meters of wellbeing space with
14 treatment rooms, indoor and outdoor
swimming pools, and 500 square meter
gym with studio. eforea: spa at Hilton
Istanbul Bomonti features globally renowned
products such as Kerstin Florian, Vitaman
Hilton Istanbul Bomonti Hotel & Conference Center,
Istanbul’s largest hotel, welcomes guests for the first time.
70 • turizm aktüel
and Alessandro. Guests will be able to enjoy
signature treatments such as the eforea
Signature Correcting Facial and eforea
Signature Full Body Repair, as well as VIP
treatments suites featuring Sweet Memory
and Bomonti Hammam Dream rituals for
couples. A must visit for visitors and residents
of Istanbul will be Cloud 34, a social hub
serving a range of small plates, international
drinks and cocktails throughout the day and
evening. Offering a contemporary and
sophisticated interior on the 34th floor,
guests will be able to relax and socialize
whilst enjoying the breathtaking views
across Istanbul and the Bosphorus. All-day
dining concept The Globe serves an array
of local and international cuisines and
features four live cooking stations with
chefs creating Turkish, Western Grill, Sushi
and Thai cuisine. Executive Chef, Yannis
Manikis, has recruited a brigade of talented
chefs originating from locations such as
France, Greece, India and the USA.
General Manager Remco Norden, said, “
From the moment guests step through the
door they will experience incredible Hilton
service and magnificent surroundings,
making our hotel renowned for its scale,
stylish design, convenience and quality.”
Across its portfolio of brands, Hilton
Worldwide features 24 hotels in Turkey
under its Conrad Hotels & Resorts, Hilton
Hotels & Resorts, DoubleTree by Hilton,
Hilton Garden Inn and Hampton by Hilton
brands.
E X H IBI T I O N
EMITT 2014: A big success!
About 5,000 national and international participants from 71 countries took part in the 18th International
Trade Fair of the Eastern Mediterranean (EMITT), organised on the 30th of January to 2nd of February
in Istanbul with the support of the Ministry for Culture and Tourism of the Republic of Turkey. HALIL TUNCER
T
he doors to the trade fair on
the area of TÜYAP in IstanbulBeylikdüzü were opened on 30th of
January 2014. At the formal opening of the
Trade Fair Show Tourism Minister Ömer
Çelik, the Governor of Istanbul, Hüseyin
Avni Mutlu and the Mayor of Istanbul, Kadir
Topbaş were present, along with a number
of members of parliament, bureaucrats and
-naturally- tourism professionals.
Tourism is the peace project of the world
Turkey´s Tourism Minister Ömer Çelik, in
his opening speech, stressed that “tourism
is the most civil and democratic branch
of economy all over the world, it is the
peace project of the world”. Minister
Çelik also emphasized his belief in tourism
being the only branch of economy which
harms nobody and lets everybody earn
something, and stressed the fact that
Turkey is struggling to become number five
in tourism globally.
The partner country of EMITT was
Argentina. EMITT has attained rank
five amongst the important travel fair
trade shows and gives all participants
the opportunity to present their historic
monuments, natural beauties and economic
as well as cultural values. EMITT closed its
doors on the 2nd of February.
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C O N G RE S S
Istanbul Convention
Exhibition Centre - ICEC
The first and leading congress
center, Istanbul Convention
& Exhibition Centre (ICEC)
is located in the centre of
Istanbul with magnificent
Bosphorus views.
T
he Centre consists of two facilities,
Main Building and Rumeli Fair and
Exhibition Centre, which offer a total
of 45 spacious and recently renovated multifunctional meeting rooms. ICEC is situated
in the heart of the European side of the city
and it is within walking distance to major five
star hotels. Five-star catering services, high
tech A/V and IT solutions are provided by its
experienced team to enable you to organize
meetings, congresses, exhibitions and various
different occasions in Istanbul.
Main Building
The Main Building has 27 multi-functional
meeting rooms in which can be hosted
for intimate gatherings from 6 to grand
performances for 2.000 guests. Foyers
and multi-functional meeting rooms
can be used in variety of combinations.
The two-tier theatre-style Anadolu
Auditorium with 2000 seats can be
accessed through 12 entrances on three
separate floors. In terms of a purpose oriented approach, the auditorium consists
of full back-stage areas, an orchestra pit at
stage level, advanced acoustics and ‘shell
scheme’ stage forming.
Rumeli Building
Rumeli Fair and Exhibition Center, featuring
7000 square meters on two floors meeting
and conference space, provides a huge social
boost for the overall capacity of the Centre by
providing the perfect venue for international
and regional exhibition organizers .
Rumeli Upper Level
With its 2,100-square-meter activity
area, which can be divided into four using
soundproof panels; 1,900-square-meter
foyer; high ceiling; 3,500-person capacity;
backstage rooms; translation rooms; small
meeting rooms; complete set of technical
equipment; convenient entrance and natural
lighting, the upper level is a venue for giant
feasts, important fairs and enchanting
exhibitions.
Rumeli Lower Level
You can create your own meeting rooms
with removable seperators, and this unique
floor’s columns are natural feature of the
parsers. The venue also provides seperate
entrances for guests and organizers. Rumeli
lower level can be converted to various size
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of meeting rooms with specially produced,
sound proof seperators. This feature of the
venue gives the opportunity to organizers
to hold various events simultaneously using
the upper level and lower level together
either seperately depending on the size of
the events, such as conferences, concerts,
exhibition and so on.
Rumeli Terrace
With an eye-dazzling view of Istanbul,
Rumeli Terrace is an excellent choice for
hosting dinners, coctails, weddings and
open-air events. Connecting the Main
Building and Rumeli Building to one another,
Rumeli Terrace can be used for events
being held in the both buildings. In-house
catering is provided by Borsa Restaurant
for meetings, congresses, fairs and special
events up to 15.000 guests. International
and traditional cuisine is provided with its
incomparable view of the Bosphorus.
TÜRKİYE ÖZEL BELGELİ, ÖZEL NİTELİKLİ VE BUTİK OTELCİLER
TURİSTİK İŞLETMECİLER BİRLİĞİ DERNEĞİ
Aksakal Sok. No: 2 Daire: 2 (Küçükayasofya Mah.) Sultanahmet 34400 Istanbul Turkey
Tel:+90 212 516 28 37 • Fax:+90 212 518 25 11
www.historicalhotelsofturkey.org • www.historicalandboutique.org • www.ozbihotels.org
UP FRONT
Cave Deluxe
Otel, the pearl
of Cappadocia
The Cave Deluxe Otel, situated
in the midst of remains of the
oldest civilisations, welcomes
you with its glorious design
and its natural ambience. The
hotel is located in Ortahisar,
a place right in the middle of
Cappadocia and still offering
much of the authentic charms
of this fascinating region.
Swissôtel The
Bosphorus chosen as
“most luxurous hotel”
The Swissotel The Bosphorus won the
“Best Luxury Hotel in Europe Award”
of the “World Luxury Hotel Awards
Contest 2013”. With this award which is
considered
one of
the most
prestigious
awards in
international
tourism, The
Swissotel The
Bosphorus
once more
substantiated
its claims of
superiority.
Business Lunch menu from Buga
Ruga Restaurant with its central location and friendly staff offers a special “Business
Lunch” consisting of natural and organic products to relax and enjoy during noon
breaks. The Ruga Restaurant is part of the Hotel Sürmeli and caters to the employees
and entrepreneurs in its surroundings. The “Business Lunch” was designed by cuisine
coordinator Uğur Alparslan and is a wonderful incentive for successful business lunches.
Germans love the
mountains and
nature of Kemer
KETAV Kemer Yöresi Tanıtım Vakfı
noticed the interest shown by German
visitors in the mountains and the natural
environment of Kemer during the
Hamburg Tourism Trade Fair. Visitors
asked for their preferences answered
that they prefer Kemer because of the
beauty of its mountains and landscapes.
Volkan Yorulmaz, the president of
the KETAV foundation, expressed his
belief that Kemer will witness growing
demand on the German market, also
because of the intensive PR activities undertaken by the
foundation on consumer trade fair shows abroad. KETAV
aims at creating demand for off-season holidays in Kemer.
Lufthansa will start flights
from Munich to Bodrum
Lufthansa announced it will start flights from Munich to Bodrum on the 8th of
June 2014. The connection will be made once per week, and flights will start
on Sundays from Munich at 11:20 h, landing in Bodrum at 15:10 h. Passengers
from Bodrum will start at 15:55 h and land in Munich at 17:45 h. Lufthansa
will employ Airbus A320 airplanes for this trip with a duration of 2:50 h.
78 • turizm aktüel
Best Western Empire Palace hotel
has been awarded for excellence in
service and standards. This S-Class
boutique hotel offers comfort
and pleasure for all travelers. Its
perfect location is within walking
distance of all major historical,
cultural and touristic attractions of
magical Istanbul like Hagia Sophia,
Blue Mosque, Topkapi Palace, the
Egyptian Spice Bazar, the Golden
horn and many others. No matter if
for a business trip or a family holiday,
the loveliest and most convenient
place to stay.
Adress: Hocapasa Mah. Hudavendigar Cad.
No:19 / Sirkeci - Sultanahmet / Istanbul
Phone: 0090 212 514 54 00
Fax : 0090 212 514 54 10
E-mail : [email protected]

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