FRANCHISE OPPORTUNITY TURKEY

FRANCHISE OPPORTUNITY
TURKEY
Villa - The Company
• Since 1964 – 46 Years!
• Privately Held Company
• First Store Opened in New York City in 1964 next to
the Ed Sullivan Theatre.
• 350 + Units:
– 55% Corporate
– 45% Franchise
• $200 Million in Revenue
Villa Enterprises – overview
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Operating a Portfolio Of Quick Service Restaurants:
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Villa Fresh Italian Kitchen
Green Leaf’s
Bananas
South Philly Steaks and Fries
Casa java
Casual & fine dining restaurants
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46 years of Operations Experience
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Current Venues:
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Malls
Airports
Street Locations
Casinos
Colleges
350+ stores in 37 States and 5 Countries
Villa Brands
Brands Overview
Quick-Service Restaurant Operations:
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Villa Fresh Italian Kitchen
Green Leaf’s
Bananas
South Philly Steaks & Fries
Casa Java
Points of Distribution:
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Malls
Outlet Centers
Airports
Casinos
Colleges & Universities
Villa – International presence
United Kingdom
Swindon
Italy
Lecce
Italy
Catania
Kuwait
Bus terminal
USA,
Borgata casino
Czech republic
Prague
Mexico
Veracruz
Puerto Rico
(coming soon)
Kuwait
The avenue
Kuwait city
Villa – International overview
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Currently Located In:
UK (3), Italy (10) Kuwait (4),
Czech Republic (3) and Mexico (9)
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International Franchise Support: Our Comprehensive Field
Support Program Includes:
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Market Evaluation
Flexible Adaptation to International Markets
Site Selection Approval
Design and Layout
Action Plan from Construction to Opening
Management and Personnel Training
Pre-Opening Marketing
Operations and Back of House Manuals / Product Sourcing
Minimum Importation with Leveraged Buying power for Imported items
Training Program (3-5 Week Training Program)
Back to the Villa Brands
Villa Fresh Italian Kitchen
Delicious Variety of Pizza
Authentic Italian Entrees
Menu Items Made Fresh Daily
Villa – Menus & products
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Fresh Italian Kitchen
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Everything Made Fresh Daily
3 Styles of Fresh Hot Pizza
Home Style Pastas
Stuffed Stromboli’s
International Salads
Authentic Italian Entrées
Over 100 Proprietary & Time Tested
Recipes!
Our “Made Fresh Daily” Approach
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Pizza dough Fresh NOT Frozen
Salads and Vegetables delivered fresh and
prepped in-store
Strong Devotion to
“Old World” Recipes and
Process means Authentic
Italian Food
VILLA BREAKFAST
 Breakfast Stromboli – Veggie; Deluxe; Egg, Meat & Cheese
 Breakfast Sandwiches – Egg, Meat & Cheese on Corn-Dusted Kaiser Roll
 Full Breakfast – Eggs, Breakfast Potatoes, Pancakes & Toast
 Continental Choices – Yogurt; Fresh Fruit; Cereals; Muffins; Danish; Loaf Cake; Bagels;
English Muffins; Croissants
 Beverages – Coffee, Tea, Juice
VILLA FRESH ITALIAN KITCHEN DESIGN
Villa – Investment Ranges
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Brand:
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Location
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Malls,
Outlet malls
Airports and Train Stations,
Street Locations,
Casinos,
Colleges
Surface
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Villa Fresh Italian Kitchen
70m2 to 150m2
Adaptation to International Markets
Royalty
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6% of Net Sales
EXPENDITURE
AMOUNT
Initial Franchise Fee
Opening inventory
Lease Deposit
Lease negotiation Fee
Utility Installation and Deposits
Leasehold Improvement
Advertising & Marketing
Insurance
Office Equipment & Supplies
Equipment Package
Training Expenses
Professional Fee, License
Pre-Opening Cost
$35,000
$4,000 – $7,500
$2,500 - $10,000
$0- $50,000
$200 - $2,000
$125,000- $300,000
$3,000 + $300 per month
$1,200 - $4,000
$550 - $1,500
$125,000 - $140.000
$3,500- $5,000
$4,000 - $15,000
$4,000 - $10,000
TOTAL*
*Note: All costs are US estimates and will differ from territory to territory
$307,000 - $583,000
GREEN LEAF’S & BANANAS
“Healthy Alternative” Concept
Grab-n-Go Snack Concept
Breakfast, Lunch or Dinner
Alternative Meal Replacement
Fresh Food Presentation
Satisfies Food Cravings
GREEN LEAF’S & BANANAS
• Positioned as the “Healthy
Alternative” Concept
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• Featuring Salads, Wraps, Panini
Sandwiches and Side Dishes
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• Caters to All Day Parts
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Health Conscious Menu Items
Snack Concept Featuring Frozen
Yogurt, Frosties, Hand-rolled
Pretzels, Parfaits & Smoothies
Impulse Buy to Delight the Entire
Family
Well Received In High Traffic
Locations:
– Airports
– Malls
– Outlet Centers
– Travel Plazas
GREEN LEAF’S & BANANAS DESIGN
Green Leaf’s
Investment Ranges
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Brand:
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Location
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Malls,
Outlet malls
Airports and Train Stations,
Street Locations,
Casinos,
Colleges
Surface
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Villa Fresh Italian Kitchen
70m2 to 150m2
Adaptation to International Markets
Royalty
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6% of Net Sales
EXPENDITURE
AMOUNT
Initial Franchise Fee
Opening inventory
Lease Deposit
Lease negotiation Fee
Utility Installation and Deposits
Leasehold Improvement
Advertising & Marketing
Insurance
Office Equipment & Supplies
Equipment Package
Training Expenses
Professional Fee, License
Pre-Opening Cost
$35,000
$3,500 – $7,000
$2,500 - $10,000
$0- $50,000
$200 - $2,000
$115,000- $175,000
$3,000 + $300 per month
$3,000 - $6,000
$550 - $1,500
$99,000 - $145,000
$3,500- $5,000
$5,000 - $10,000
$3,000 - $7,000
TOTAL*
*Note: All costs are US estimates and will differ from territory to territory
:
$272,750 - $456,000
Bananas - Investment Ranges
Bananas
The cost to purchase or rent real estate will vary according to the
size and location of your particular unit.
The turnkey cost for a Bananas concept depends upon the site
you choose.
The Bananas concept is mostly offered as a co-branded unit with
one of our core concepts.
SOUTH PHILLY STEAKS & FRIES
Concept for Meat & Potato Lovers
Savory Menu for Breakfast, Lunch or Dinner
Open Kitchen & Grill Setting
SOUTH PHILLY STEAKS & FRIES
• Offering Fresh Cut Fries, Steak & Chicken
Sandwiches and Deli-Style Subs
• Hearty Breakfast Selections
• Open Kitchen & Grill Design
• Expanding Presence - New York, New Jersey,
Texas, South Carolina and Pennsylvania
SOUTH PHILLY STEAKS & FRIES
Investment Ranges
South Philly Steaks & Fries
AMOUNT
Franchise Fee
Equipment & Furnishings
Signs
Building Construction
Insurance
Opening Inventory
Utility Deposits
Business Licenses
Travel, Lodging, Meals Initial Training
Professional Fees
Working Capital
Computer Equipment
Advertising & Marketing
$35,000
$100,000 - $130,000
$9,000 - $15,000
$100,000 - $175,000
$3,000 - $6,000
$5,000 - $10,000
$2,000
$1,000 - $4,000
$3,000 - $5,000
$6,500 - $7,500
$25,000 - $50,000
$10,000 - $20,000
$3,000 - $5,000
TOTAL
$292,000 - $454,500
Professional Brands and
Professional Support
Exceptional Franchisee Support
 Site Selection – Extensive Development Network
 Lease Negotiation – Years of Experience (If needed)
 Construction Guidance and Counsel
 Outstanding Operational Training
 Business Management Training – Operating for Profit
 Marketing, Advertising, Promotion, and Public Relations
 Pre-open, Open, and Post-open Support
 Ongoing Access and Guidance for the life of your agreement
Exceptional Franchisee Support
 Research and Development
 Continuous Improvement Training
 P.O.S. and Ongoing Business Training
 Field Operations Consultant Visitations
 Local and Regional In Store Promotions
 Purchasing and Distribution Network
 Cutting Edge Packaging
 Service and Guest Improvement Programs
VILLA ENTERPRISES
Development, Construction,
Marketing, and Operations
Support
Agreement
Signed &
Executed
Site
Selected
Plans
Approved
• Franchise
• Business
• Design &
Development
Development
Constriction
• Legal Department • Company Network
• Franchise
Operations
VEM
Training
• Training Team
• Villa U
Grand
Opening
Plans
• Operations
• Marketing
Opening
Day
• Field Operations
Consultant and
opening team
Construction
Begins
• Design &
Construction
• Company Counsel
Post
Opening
Plan
• Franchise
Operations
Equipment
Ordered
• Franchisee
• Franchise
Operations
Next Unit
Planning!!