Brochure - Bilgi Birikim Sistemleri

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In today’s world, we are all in continuous communication. Improvement of internet
access made everyone to send and receive messages from each other all the time.
Smart cell phones and tablet computers are making this more profound. Social networks
which we all are a part of, are taking more place in our life increasingly.
Social networks which occupy such an important place in our life also change our habits
in life. We are increasingly taking into account the communication made in social
networks for shopping, food & drink, recreational areas, holiday plans. Briefly, we are
becoming SOCIAL CONSUMERS.
Social consumer:
• Gives priority to news and comments made by the people in the communication network.
• Acquires recent information about brands and new products and provides instant feedback,
• Is engaged with technology, does not open unwanted SPAM mails, periodical promotional
tweets; however keeps related information always available,
• Expects that brands are available in social networks and attract attention of the consumers
continuously through different campaigns and up-to-date information,
• Expects brands to be in mutual interaction with him/her.
In the light of these realities we can see that promotions, marketing activities and corporate
communication realized through traditional means are not effective as they were in the past.
Brands require to place more importance to promotion and communication activities on the
internet environment. Search engine advertising such as Google, Yahoo, AdWords, search
engine optimization and mass e-mail sending are favorable options to establish communication
with consumers. However, in order to offer customized services marketing shall be realized via
social networks in a systematical manner.
In conclusion, a brand which has a strong communication with its customers shall
follow and listen the social networks. Additionally, it shall carry out studies to increase
customer satisfaction and measure the marketing activities by following comments in
social networks with regard to organization, products or competitors.
Developed as a social media solution, with
• You can listen,
• You can analyze,
•You can establish connection,
• You can move on.
;
Developed as a social media solution, with
you can learn about questions that
are asked in social networks with regard to your brand and provide immediate feedback to
the concerning person and manage your corporate accounts in social networks.
Developed as a social media solution, with
you can publish marketing events
for your brand in the preferred social networks, gather the comments that are made and
analyze them.
Developed as a social media solution, with dashboards that are offered to you by
you can access any kind of data compiled through social networks, comments
made on subjects that you are concerned with and reports that are supported with
graphics.
Developed as a social media solution,
offers you every tool you need for
carrying out content management and community management activities for social
networks.
Extending Customer Information and Profile through Facebook Application of
What will you gain with
?
Promotional Applications
• You can reach more users by creating any number of Facebook accounts and pages.
• You can ensure that customers follow you by creating any number of Facebook applications.
• You can establish communication with Facebook by making identification for once and without
entering password.
• You can create your campaign and events on Facebook automatically.
• With the authorization granted by users who follow you, you can send invitations for your
events and reach to new potential customers by writing on their wall.
• You can automatically make query for details of people who did or did not participate in
Facebook event and transfer such to CRM.
• You can share links and photos in Facebook wall messages with
.
• You can match the existing people and people who follow you on the social media by
acquiring details of people who accept the Facebook application and relating such with CRM.
Promotional Applications
• You can save time and increase your productivity by managing multiple Twitter accounts and
applications from a single point.
• You can connect to Twitter any time without entering password.
• You can publish your campaign and events which are prepared on
as tweets.
• You can send tweets through
and write replies and send direct messages to people.
• You can automatically shorten long links (URLs) for character limitation purposes.
Detailed Social Media Analysis
Social Search Results Panel
Analysis Applications
• You can realize negative and positive analysis and scoring of results that are obtained, through the
integrated dictionary that contains nearly 1000 negative words
• You can make grouping by creating word knowledge database for negative words.
• You can add or remove the words which are specific for you or for your sector with developable,
modifiable dictionary and libraries.
• You can follow all search results through visual panels in a categorized manner.
• You can display the calculated level of the followed word or category in the query result.
• You can collect and evaluate the comments made for wall messages.
• You can display the followers, followed ones and tweets through the graphical panels.
• You can ensure that the status of reply or retweet to a tweet that is sent can be queried and
noted down.
Negative Findings Analysis Panel
Action Application
• You can ensure fast feedbacks for the found tweets using automatic reply function using
template tweets.
• You can define conditions on the results and commence an automatic action upon realization
of these conditions, you can send tweets, you can post messages on Facebook wall, send
e-mail, send message to message center and take actions such as commencing a specific
workflow and standardize all processes.
• You can create manual workflows for results which require special conditions.
A Complaint That is Revealed Upon Listening
Detailed Information of the Complaint
A Complaint That is Revealed Upon Listening
Automatic Informing the Complainant
Sample screens concerning Facebook and Twitter were shared on the brochure.
You can contact us for other networks, for instance, Linkedin, Friendfeed, Google +.
Kocayol Cad. Kozyatağı Sok.
İsmail Kurt İş Merkezi No:3/B Kat:3 Kozyatağı / İstanbul
Phone: 0216 373 98 00 Fax: 0216 373 99 93
www.bilgibirikim.com