fashıonıst 2014 tanıtım dosyası

Fashionist Fashionist Is
Büyüyor Growing
Teflekkür…
5-7 Aral›k 2013 tarihleri aras›nda ‹stanbul Kongre Merkezi’nde ilki gerçeklefltirilen Fashionist
Abiye, Gelinlik ve Damatl›k Fuar› ilk y›l›nda çok iyi sonuçlar elde ederek, ‹stanbul’un moda
alan›nda dünyada cazibe merkezi haline gelme yolundaki rolünü baflar› ile üstlendi.
Genel Müdür / General Manager
Didem CILGA
Uluslararas› ‹liflkiler Direktörü
International Relations Director
Ecehan SOFUO⁄LU
M. Obai SE‹F
Sat›fl Müdürü / Sales Manager
Seda KESER
Sat›fl Temsilcisi / Sales Executive
Ece AKKOYUN
Dilara YILDIRIM
Sanat Yönetmeni / Creative Director
Emir KOÇ
Grafik Tasar›m / Graphic Designer
Mehtap ALTUNKAYA
Finans / Finance
Özgür ATALAY
Lojistik / Logistic
Murat ÖZER
PAT‹KA FUARCILIK LTD. fiT‹. / Organized By
fiehit Muhtar Cad. Gayret Apt.
No. 20/4 Taksim 34420 ‹stanbul / Turkey
T. +90 0212 297 04 17
F. +90 0212 297 04 28
web: www.fashionist.com.tr
e-mail: [email protected]
Türk moda sektörünü dünya pazar› ile buluflturmak ve farkl› ülkelerden yeni iflbirliklerine ilham
yaratmak amac›yla bafllayan fuar›, dünyan›n 47 farkl› ülkesinden sat›n alma yetkilileri ziyaret
etti. ‹stanbul’da uzun y›llard›r beklenen fuar ilk senesinde 150 milyon dolar›n üzerinde ticari
hacim yaratarak, özgün, dünya trendleri ile kendisinde var olan de¤erleri harmanlayarak
‹stanbul’u moda baflkenti statüsüne tafl›yaca¤›n›n ilk sinyallerini verdi. Bu baflar›, 1 y›l› aflk›n
süre boyunca devam eden yo¤un çal›flmalar s›ras›nda Patika ekibi ile hareket eden birçok kifli,
kurum ve kuruluflun deste¤i ile oldu.
Öncelikle Patika ekibi ile birlikte yo¤un emek veren Otiad fuar komitesi baflkan ve üyelerine,
sektörün önemli birliklerinden ‹HK‹B ve ‹TH‹B’e , ‹stanbul Ticaret Odas›’na, 2014 couture
koleksiyonlar›n› sergileyen tasar›mc› Elif C›¤›zo¤lu ve Ezra+Tuba’ya, defileleri ile fuar›
zenginlefltiren Alchera, Favore, Fouad Sarkis, Kenzel, Muzaffer, Priamos ve Rengin’e teflekkür
ederiz. Konumu itibariyle ve son y›llarda özellikle abiyede h›zla geliflen, üretim ve kalitesi ile
dikkatleri çeken ‹stanbul, Fashionist 2014 Fuar› için hedeflerini büyüterek çal›flmalar›na bafllad›.
Bu organizasyonda yerini alarak Ortado¤u’nun, Rusya’n›n ve Orta Asya’n›n dünyaya aç›lan
kap›s› ‹stanbul’da, sektör profesyonelleri ile buluflarak firmas›n› temsil etmek isteyen tüm
kat›l›mc›lar›m›zla 21-23 Kas›m 2014 tarihinde Fashionist’te görüflmek dile¤iyle...
Thank you...
The first Fashionist Evening Gowns, Wedding Dresses and Suits Fair, which was held during
December 5-7, 2013 at Istanbul Congress Center, had very good results and played its part in
making Istanbul a center of attraction in the fashion world successfully.
Purchasers from 47 different countries have visited the fair in order to bring Turkish fashion together
with the world market and to inspire new collaboration from different countries,.
In its first year, the fair which was expected to be in Istanbul for a long time, has created commercial
volume of more than 150 million dollars, harmonized world trends with its own values and provided
its initial sign for carrying out Istanbul to be the world’s capital for fashion.
This success has been achieved with the support of many persons, organizations and institutions,
which act along with the dense work of Patika team all through the year.
First, we would like to thank Otiad fair committee president and members who worked with Patika
team, ‹HK‹B and ‹TH‹B which are important associations of the sector, Istanbul Chamber of
Commerce, designers Elif C›¤›zo¤lu and Ezra+Tuba, who displayed their 2014 Couture collections,
and Alchera, Favore, Fouad SArkis, Kenzel, Muzaffer, Piramos and Rengin, who enriched the fair
with their fashion shows. Istanbul, which has attracted attention in evening gowns in recent years
with its location and rapidly improving manufacturing and quality, has started to work for Fashionist
2014 Fair with greater goals. We would like to meet all participants and sector professionals during
November 21-23 2014 in Fashionist, who will represent their companies in istanbul, the world’s
gate to Middle East, Russia and Central Asia by participating in this organization.
Fashionist Fashionist
2014 2014
‹lk y›l›nda beklentilerimizin çok üzerinde bir baflar› ile gerçeklefltirdi¤imiz
Fashionist'in ikincisinin çal›flmalar›na bafllad›k. Bu dosya önümüzdeki fuarda
yapacaklarimizin bir k›sm›n› içeriyor. 2014'te hedefimiz geçti¤imiz y›l›n çok
üzerinde bir performans ile ziyaretçi ve kat›l›mc› say›lar›m›z› artt›rarak çok
daha büyük ticari bir hacim yaratmak. Rusya'n›n, Türk’i Cumhuriyetler'in ve
Orta Do¤u'nun dünyaya aç›lan kap›s› olan ‹stanbul’da gerçekleflecek abiye
gelinlik ve damatl›k alan›nda tasar›mlar›n ilk kez görüldü¤ü yer olmas›n›
amaçlad›¤›m›z Fashionist 2014'ü flimdiden ajandan›za not ediniz. 21- 23 Kas›m
2014'te ‹stanbul'da buluflmak dile¤iyle...
Patika Fuarc›l›k
Didem C›lga
Genel Müdür / General Manager
We have already started studies for second Fashionist fair, which was more
successful then expected in the first one. This file includes some part of what
we will do in the next fair. Our target for 2014 is a much higher performance
for exhibitor and buyer numbers which will create a higher level of trade
volume. We aim to make Istanbul the place where designs of evening gowns,
wedding dresses and suits meet people from all over the world for the first
time. Istanbul is the gate for Russia, Turkic republics and Middle East which
opens them to the world. Note down Fashionist 2014 date to your agendas
now. Hope to meet on 21-23 November in Istanbul…
OT‹AD
Ali Ulvi Orhan
Baflkan / President
Rakamlarla Fashionist
Fashionist 2013 2013 in Numbers
2013 y›l›nda ‹stanbul Kongre Merkezi’nde ilki
gerçekleflen Fashionist, 2014 y›l›nda Lütfi K›rdar
Kongre ve Sergi Saray› Salonlar›’n› da bünyesine
katarak 25.000 m2 de gerçekleflecek.
Rakamlarla Fashionist 2013
Fuar 17.500 m2’de düzenlendi.
Fuar kat›l›mc› firma say›s› 115’ti.
Tasar›mc›lar için oluflturulan Trend Area’da 23 tasar›mc› yer ald›.
Fuarda yer alan yabanc› kat›l›mc› say›s› 14’dü.
3 günlük süre zarf›nda 18.270 kifli fuar› ziyaret etti.
Bu ziyaretçilerin %
66’s› yabanc›, % 34'ü yerliydi.
Fuar s›ras›nda Patika Fuarc›l›k taraf›ndan 5 y›ld›zl› otellerde 378 al›c› a¤›rland›.
Fuarda 6’s› yabanc› olmak üzere 20 yay›n grubu yer ald›.
Fuarda 2 tasar›mc› defilesi ve 7 firma defilesi gerçekleflti.
42 m uzunlu¤unda defile podyumu kuruldu, tüm defileleri 7000 'in
üzerinde konuk izledi.
Fuar sonras›nda yap›lan anketlerde kat›l›mc› firmalardan % 87’si önümüzdeki
y›l da fuara kat›lacaklar›n› belirtti.
Fashionist, which was organized in Istanbul
Congress Center in 2013, will be held in an area
of 25,000 m2 by incorporating Lutfi K›rdar
International Congress and Exhibition Hall in 2014.
Fashionist 2013 in Numbers
The fair took place at a total area of 17.500 m2.
Total number of exhibitors was 115.
23 Designers took place in Designer’s Trend Area.
Number of Foreign Participants in the fair was 14.
18,270 single visitors have visited the fair in 3 days.
66% of the visitors were foreigners, 34% were domestic.
378 people were hosted in 5 star hotels by Patika Fair Company during the fair.
20 Publishing Groups, 6 of which were foreigners, have participated in the fair.
2 Designer’s fashion shows and 7 company fashion shows were held in the fair.
42 m long catwalk platform was arranged and more than 7000 guests have
watched all fashion shows.
In the questionnaire after the fair, 87% of the participants indicated that they
would participate in the next fair as well.
Istatistikler Statistics
ÖNÜMÜZDEK‹ YIL FUARA KATILMAYI DÜfiÜNÜYOR MUSUNUZ?
DO YOU THINK OF ATTENDING THE FAIR AGAIN NEXT YEAR?
FUARDAN MEMNUN KALDINIZ MI?
ARE YOU HAPPY WITH THE FAIR?
%67
%87
%27
%10
%3
EVET / YES
%6
EVET / YES
KARARSIZ / INDECISIVE
KARARSIZ / INDECISIVE
HAYIR / NO
HAYIR / NO
Katılımcı ve Ziyaretçi Exhibitor and Visitor
Profilleri Profiles
Kat›l›mc› Profili
Ulusal ve Uluslararas›;
Abiye Üreticisi Firmalar
Gelinlik Üreticisi Firmalar
Damatl›k Üreticisi Firmalar
Moda Tasar›mc›lar›
Sektörel Dergiler
Ziyaretçi Profili
Toptan Al›c› ve Perakendeciler
Moda Tasar›mc›lar›
Sektör Dernekleri ve Resmi Kurulufllar
D›fl Ticaret Firmalar›
Bas›n Temsilcileri
2013 Ziyaretçiler
Fashionist 47 ülkeden ziyaretçi a¤›rlad›
Bu ziyaretçilerin %
Exhibitor Profile
Local and International;
Evening Gown Manufacturers
Wedding Dress Manufacturers
Suit Manufacturers
Fashion Designers
Sectoral Magazines
Visitor Profile
Wholesale Purchasers and Retailers
Fashion Designers
Sectoral Organizations and Official Institutions
Foreign Trade Companies
Press Representatives
2013 Visitors
Fashionist has hosted visitors from 47 countries
66’s› yabanc›, % 34'ü yerliydi.
66% of the visitors were foreigners, 34% were domestic.
Ziyaretçi Al›nan Ülkeler
Visitor Countries
Afganistan, Almanya, Amerika Birleflik Devletleri, Arnavutluk,
Avusturya, Avustralya, Azerbaycan, Bangladefl, Belçika, Birleflik
Arap Emirlikleri, Birleflik Krall›k, Bosna Hersek, Brezilya, Cezayir,
Çin, Filistin, Fransa, Hollanda, Irak, ‹ran, ‹srail, ‹sviçre, ‹talya,
Kazakistan, K›br›s, Kosova, Kuveyt, Kuzey Kore, Liberya, Lübnan,
Macaristan, Makedonya, Malta, Meksika, M›s›r, Romanya, Rusya,
Suudi Arabistan, Surinam, Suriye, Tayland, Tunus, Ukrayna,
Umman, Ürdün, Yemen, Yunanistan
Afghanistan, Germany, United States, Albania, Austria, Australia,
Azerbaijan, Bangladesh, Belgium, United Arab Emirates, United Kingdom,
Bosnia Herzegovina, Brazil, Algeria, China, Palestine, France, Netherlands,
Iraq, Iran, Israel, Switzerland, Italy, Kazakhstan, Cyprus, Kosovo, Kuwait,
North Korea, Liberia, Lebanon, Hungary, Macedonia, Malta, Mexico,
Egypt, Romania, Russia, Saudi Arabia, Suriname, Syria, Thailand, Tunisia,
Ukraine, Amman, Jordan, Yemen, Greece
2013 KATILIMCILAR / 2013 EXHIBITORS
26 TH EVENING / AKAY GEL‹NL‹K / ALCHERA / ALLURE / AVEN / AYfiE AY / AZARA LINE / BARTHLEY / BELLEZZA AB‹YE / BESIDE COUTURE / B‹SSET
/ BULAVA BY SATEN / BURSA MODA / BUT‹K DAYI / CAPAR‹ AB‹YE / CE LA VIE COUTURE / CH‹FFON / DETUAL / DRESS HOUSE / DRESSCHOLIC SHERRI HILL / ES‹N ARICAN / ESPERA BIG SIZE / EVRO AB‹YE / FAVORE / FIDDA / FOR COSTUME / FOUAD SARK‹S / FUL COLLECT‹ON / GARDO /
GÜLEM AB‹YE / GÜLER B‹JUTER‹ / GÜLFEM MODA MY GOWN / JADORE / JASMINE Ç‹ÇEK / JUST ANGEL / KANEV‹ÇE / KENZEL – BEZZ / KG LEGENDA
/ LA NUIT / LIFE SERRA / MAXRA GOVANA / MISS DEFNE / MK MODA / MUZAFFER / NAR‹N MODA / ODRELLA / ODRICA / ONE STAR TO LOVE BY
MISS TRENDY / ÖVGE MODA / POZDAPOZ / PR‹AMOS / RENG‹N / SABOROMA / SAID KOBEISY / SANF‹ORE / SEÇENEK / SERABELLA / SET MERAL
/ SHALA / S‹SSE GEL‹NL‹K / TARIK ED‹Z / THREE N / TREBIEN / ÜM‹T COLLECTION / VIENNA / VIOL / VIZON
Fashionist
Tanıtım
Çalısmaları
¸
Fashionist
Publicity
Studies
Uluslararas› Fuar Kat›l›m ve Ziyaretleri
Barcelona Bridal Week
Interbride / Düsseldorf
Si Sposaitalia / Milano
CPM Moskova
Who’s Next / Paris ve
Estet FashionWeek fuarlar›nda kat›l›mc› ve ziyaretçi olarak yer al›nacak.
Dergi ‹lan & Advertorial Çal›flmalar›
Ulusal yay›nlarda 42 ilan, uluslararas› yay›nlarda 13
Fashionist ilan› yay›nlanacak,
çok say›da advertoriala yer verilecek.
Azyaa Mode Haute Couture
Azyaa Mode Wedding
Lamasat Wedding
Lamasat Fashion Haute Couture
Snob Fashion
Book Moda Sposa
Collezioni Haute Couture and Sposa
RendezVous De La Mode
Profashion
‹ç piyasada 13 yay›nda ilan ve advertorial çal›flmalar yap›lacak.
International Fair Participation and Visits
Barcelona Bridal Week
Interbride / Düsseldorf
Si Sposaitalia / Milano
CPM Moscow
Who’s Next / Paris and
Estet FashionWeek fairs are attended as visitors and participants.
Magazine Ads & Advertorials
42 ads in local publications and 13 Fashionist ads in
international publications have been published
with many advertorials.
Azyaa Mode Haute Couture
Azyaa Mode Wedding
Lamasat Wedding
Lamasat Fashion Haute Couture
Snob Fashion
Book Moda Sposa
Collezioni Haute Couture and Sposa
RendezVous De La Mode
Profashion
In local market, 13 ad and advertorials were published.
2014 ‹zmir Adnan Menderes Havaliman›
Outdoor Çal›flmas›
2014 ‹zmir Adnan Menderes Airport
Outdoor Activity
2013 ‹zmir Adnan Menderes Havaliman›
Outdoor Çal›flmas›
2013 ‹zmir Adnan Menderes Airport
Outdoor Activity
2013 ‹stanbul Atatürk Havaliman› / 2013 Istanbul Ataturk Airport
Megalight
Outdoor Çal›flmalar
‹zmir Adnan Menderes Havaliman›’nda Ocak ay›nda yap›lan billboard
çal›flmalar› Eylül-Kas›m aylar›nda ‹stanbul Atatürk Hava Havaliman› iç
hatlar ve d›fl hatlar terminallerinde kullan›lacak, ‹stanbul’daki üst
geçitlerde reklam çal›flmalar› yap›lacakt›r.
Outdoor Activities
Fashionist publicity areas in ‹zmir Adnan Menderes Airport and ‹stanbul
Atatürk Airport Domestic and international terminals will be used between
September-November.
morever ads studies will be done at 0stanbul area overpasses
Havayolu Yay›nlar›nda ‹lan Çal›flmalar›
Skylife ve Pegasus Magazine gibi yay›nlarda Fashionist
reklam çal›flmalar› yap›lacakt›r.
Fashionist özel yay›n› “‹STmagazine”
Ads on Airlines Publications
Fashionist ads will take place on Airlines magazines such as Skylife and
Pegasus.
Fashionist Special Publication “‹STmagazine”
Fuar›n ulusal ve uluslararas› alanda destekleyicisi olan ‹STANBUL Moda
ISTANBUL Fashion Culture and Art Magazine “ISTmagazine” which supported
Kültür ve Sanat Dergisi “‹STmagazine” 7000 adet bas›larak ulusal ve
uluslararas› sektör profesyonellerine da¤›t›lacakt›r.
the fair locally and internationally will be published in 7000 copies and
distributed to local and international sectoral professionals.
Davetiye
Invitation
60,000 invitations will be published in Turkish- English- Russian for the
Fuar için Türkçe- ‹ngilizce-Rusça 60.000 adet davetiye bas›larak
y›l boyunca yurtiçinde ve yurtd›fl›nda fuarlarda da¤›t›lacak ve
ulusal, uluslararas› yay›nlarda insert verilecektir.
Sosyal Medya
www.fashionist.com.tr adresinde tan›t›lan Fashionist’in Facebook
sayfas›nda 100.000 üzerinde takipçi bulunmakta.
E-bülten Gönderimi
7500 adrese düzenli elektronik posta gönderimi yap›lmakta.
fair and distributed throughout the year locally and internationally and
inserts will be placed in local and international publications.
Social Media
There are more than 100,000 followers in Facebook page of Fashionist
advertised in www.fashionist.com.tr
E-Newsletter
Emails have been sent regularly to 7500 addresses.
Afifl
3000 adet afifl bas›larak ‹stanbul’un çeflitli ilçelerinde
afiflleme yap›lacakt›r.
Alıcı Programı
Posters
3000 posters will be printed and placed in various
districts of Istanbul.
Buyer Program
Tüm reklam çal›flmalar›n›n yan› s›ra istanbul’un en büyük 30 D›fl
ticaret firmas›yla iflbirli¤i yap›larak onlar›n en büyük al›c›lar›ndan
In addition to the advertorial studies, a buyer collaboration will
400kifli 5 y›ld›zl› otellerde a¤›rlanacakt›r.
The most important 400 buyers will be hosted in 5 star hotels.
oluflan
Gazete ‹lan Çal›flmalar›
Ulusal yüksek tirajl› yay›nlarda ve uluslararas› hedef bölgelerin
gazetelerinde ilan çal›flmalar› yap›lacakt›r.
Pr Çal›flmalar›
Uluslararas› alanda
L’appart ile yap›lan çal›flma kapsam›nda 50 önemli isimden oluflan tasar›mc›
ve editör ile Rusya’da faaliyet göstermekte olan ProFashion arac›l›¤›yla
Rusya’dan 30 al›c› ve bas›n mensubu a¤›rlanacakt›r. Yurtiçinde 3 fark›l›
PR firmas› ile çal›fl›lmaktad›r.
Bas›nda
Fashionist fuar süresince ve sonras›nda 7 farkl› TV kanal›nda 23 haberle
Toplam 2 saat 2 dk 55 sn yer ald›
Fashionist le ilgili 25 yaz›l› bas›n organ›nda 56 farkl› habere yer verildi.
Fashionist Fuar› 110 farkl› haberle internet medyas›nda yer ald›.
be made with the biggest 30 foreign trade firms of Istanbul.
Newspaper ads
Newspaper ad studies will take place especially in high circulation
national publications and international publications of the target areas
PR Activities
In International arena,
50 well-known designers and editors with L’appart and 30
purchaser and press members from Russia via ProFashion will be
hosted. Fashionist has 3 different PR companies locally.
In The Press
2 hours 2 min 55 sec in 23 news in 7 different TV Channels
56 different news in 25 printed media organ about Fashionist
110 different news in internet media about Fashionist Fair
Total of
Katlm Conditions for
kosullar
Exhibitors
.
‹stanbul Kongre Merkezi ve ‹stanbul Lütfi K›rdar
Uluslararas› Kongre ve Sergi Saray› Salonlar›
Otiad Üyesi firmalar
Bofl Alan 125 Euro + KDV
Otiad Üyesi Olmayan Firmalar
Bofl Alan 140 Euro + KDV
Standart Stand ile kat›l›m yapacak firmalar için standart stand
kurulum maliyeti fiyata eklenecektir.
Istanbul congress center and Istanbul Lutfi K›rdar
International Congress & Exhibition Center
OTIAD member firms
Empty space 125 EUR + VAT
OTIAD nonmember firms
Empty space 140 EUR + VAT
Standard stand cost /sqm will be added to the price for exhibitors
who will attend with the standard stand
Tasarmclar Designer’’s
Lounge
Fashionist 2014’te Tasar›mc›lar için yarat›lacak Designer’s Lounge’da 30 tasar›mc› a¤›rlanacakt›r
30 designers will be hosted in Designer’s Lounge Area in Fashionist 2014
Fashionist 2013 Trend Area’’da 23 Tasarmc Yer Ald
23 Designers in Trend Area in Fashionist 2013
Banu Güven
Çi¤dem Ak›n
Elif C›¤›zo¤lu
Ezra+Tuba
‹pek Tohumcu
Merve Bay›nd›r
Serdar Uzuntafl
Songül Sarpbafl
Ayhan Yetgin
Günseli Türkay
Nil Kandemir
Songül Cabac›
2showapp
Begüm Saliho¤lu
Closh Boutique
Db Berdan
Didem’in ‹zi
Elaidi
Evren Kayar
Gamze Saraçoglu
Lug Von Siga
Sade Istanbul
Tu¤ba Ergin
Zeynep Erdo¤an
Designer’’s
Lounge
Designer’’s
Lounge
Fashionist Fashionist
Defileler Catwalk Shows
2013 y›l›nda Lütfi K›rdar Kongre ve Sergi Saray›, Rumeli
Salonu’nda gerçekleflen defilelerde 42 metrelik
podyumu, 800 kiflilik oturma kapasitesi ile Fashionist
ziyaretçileri 3 gün boyunca 2014 koleksiyonlar›n› görsel
flovlarla izleme imkan› buldu. Düzenlenen Gala
defilesinde Elif C›¤›zo¤lu, 1.günde Ezra+Tuba,
Fashionist’e özel olarak haz›rlad›klar› couture
koleksiyonlar›n› cemiyet ve moda dünyas›n›n önde gelen
isimlerine ve yerli yabanc› sat›n almac›lara sundu.
Alchera, Favore, Fouad Sarkis, Kenzel, Muzaffer,
Priamos ve Rengin 2014 koleksiyonlar›n› defile
alan›nda sergiledi.
Catwalk show and foyer areas set by professional
organizations for fashion shows performed in Rumeli Hall
of Lutfi K›rdar Congress and Exhibition Hall have revived
the organization. The Visitors of Fashionist had the
opportunity to watch 2014 collections for 3 days in a 42
m long catwalk with 800 persons seating capacity. In the
gala show Elif C›¤›zo¤lu and in the first day Ezra + Tuba
presented their couture collections prepared specially
for Fashionist to luminary names of the society and fashion
world along with local and international buyers. Alchera,
Favore, Fouad Sarkis, Kenzel, Muzaffer, Priamos and
Rengin presented their 2014 collections in the show area.
2014 Lütfi K›rdar Uluslaras› Kongre ve Sergi Saray›,
Rumeli Salonu’nda gercekleflecek defileler icin alan›nda
uzman kurulufllar taraf›ndan 40 metre podyumu olan
dev bir sahne kurulacak. 1000 kifli izleme kapasitesi
olan defile alan›nda fuardan 1 gün önce tasar›mc› galas›
ile bafllayacak defileler, kat›l›mc› firmalar›n defileleri ile
3 gün boyunca devam edecek.
The catwalk shows of Fashionist 2014 will take place at
Lutfi K›rdar International Congress and Exhibition Center,
Rumeli Hall. 40 meters of catwalk platform with 1000
seating capacity will be created by expert teams. Catwalk
shows will start with the designer gala night 1 day before
the fair starts and will go on during the 3 days of the fair.