developing monetisation strategies for the connected home

“An extremely useful event –
both for generating business
opportunities and creating
awareness on new approaches
for serving this market”
• OVER 200 ATTENDEES
• 80% C-LEVEL
• 44% OPERATOR
ATTENDANCE
£8ly50
ONiteLY
d time on
FOR SERVICE
PROVIDERS
Divisional Director for Technology Standards,
Sony Europe
*Lim
DEVELOPING MONETISATION STRATEGIES FOR THE CONNECTED HOME
Hear from 40+ industry leading speakers including:
Alvaro Gallardo
Director
Smart Home Services
& Assistance at Home
Orange France
Jürgen Hase
Vice President
M2M Competence
Center
Deutsche Telekom
Marco Romero
Global Head
Product Marketing,
M2M
Telefonica
Marianne Tamborini
CMO
Smart Home Product
Swisscom
Adrian Thurlow
Director
Creative Technology
BT
Robert Franke
Head of Content
Magic Internet/
ProSiebenSat.1 Media
Emma Scott
Managing Director
Freesat
Paweł Fecko
Sales and Customer
Care Director
INEA
Vince Maret
Director, E-Lab
Bouygues
Jean-Paul Krivine
Project Director
Smart Energy - Smart
Home
EDF
Antonio Rodríguez
del Corral
Business Development
Director
Mundo-R
ASSOCIATE SPONSORS:
DIAMOND SPONSOR:
www.digitalhomeworldsummit.com
Sébastien Marché
Director for Strategic
Operations
Orange Healthcare
PRE-CONFERENCE
WORKSHOP:
CREATING A
DIGITAL PROFILE
FOR CONSUMERS
Mustafa Khanbhai
Co-Founder, Virgin Digital Help
PLUS
PARTNERSHIPS:
THE KEY TO
UNLOCKING
SMART-HOME
SUCCESS
SILVER SPONSOR:
ANALYST REPORT
EXCITING NEW PROGRAMME
it!
Welcome to Digital Home World Summ
the leading industry event
Now in its 4th year, it’s firmly established as
nces in connected home to
delivering the future of compelling experie
globe.
operators and cable companies across the
e the next big technology
The connected home industry has becom
ent and innovation from
revolution and a dynamic market for investm
ent to education, home
a variety of markets ranging from entertainm
racting with government
automation and security to healthcare, inte
and controlling our energy use.
ing, technologies are evolving,
Consumers are becoming more demand
innovations are emerging.
services are more sophisticated and new
mit provides a unique
With this in mind, Digital Home World Sum
and cable companies to join
opportunity for forward-thinking operators
services and develop innovatogether and discuss how to enhance their
new revenue streams.
tions which offer differentiation and open
and networking experience,
The event will provide an unmissable learning
n Hase, Vice President - M2M
with inspiring keynotes from the likes of Juerge
aro Gallardo,
Competence Center, Deutsche Telekom; Alv
at Home, Orange France
Director - Smart Home Services & Assistance
art Energy - Smart Home, EDF.
and Jean-Paul Krivine, Project Director, Sm
about ‘go-to-market’
Expert sessions include panel discussions
lysis and extensive survey
strategies for multiplay services, in-depth ana
s, plus a series of
results on consumer uptake of smart service
ds in the industry.
networking opportunities with leading min
19 June 2013.
We look forward to welcoming you this 18-
?
WHO WILL YOU NETWORK WITH
• Telecom operators • Energy providers • Analysts
• Cable operators
• Satellite providers • Consultants
• Content providers • Broadcasters
ASSOCIATE SPONSORS:
✔ Build value to your marketing campaigns and develop a ‘go-to-market’
strategy through a dedicated pre-conference tutorial based on
consumer knowledge from co-founder of Virgin Digital Help and
founder of consultancy agency, Seamlessly
✔ Gain holistic insight about opportunities in bundling entertainment,
security, healthcare and other smart services
Join me
on Twitt
e
@Kam r
elijaS
Kamelija Stefanova
Research Manager
Informa Telecoms and Media
DIAMOND SPONSOR:
WHAT’S NEW FOR 2013?
✔ Hear from the biggest names in the industry, with 80% Director/
CXO Level attendance, including companies such as Telefonica,
Swisscom, BT, Turkcell, EE, BBC and Bouygues
✔ Learn everything you need to know about the progress in
unifying standards and achieving interoperability between devices
✔ Get vital insight into consumer behaviour: we reveal results from
6,500 respondents in France, Germany, Italy, UK and US
SILVER SPONSOR:
MEDIA PARTNERS
ATTENDING COMPANIES FROM 2012 INCLUDE: 24-7 Entertainment ApS 3 Vision ABOX42 Accedo TV ACCESS Amdocs Analysys Mason Antix Labs Arthur D. Little Asoka Association of Hungaria
Deutsche Telekom T-Com Digisoft.tv Digital TV Group DLNA DOMOTIQUE News Dot Media E&T Magazine E.ON AG EDF Envivio Espial Etisalat ETSI representative Euro Tech News Euskaltel Experien
Kaon Media KC Landor Travel Publications Last Mile Sp zoo Magnet Networks Marvell Semiconductor Mediaset Mesiniaga mLIST / AViSpace Mobile Marketing Multichoice Africa myStrom Nepalban
Rethink Technology Research RNIB Sagemcom Broadband Samsung Electronics Samsung Electronics Europe Saudi Telecom Company Servei de Telecomunicacions D'Andorra Sharp Laboratories of America Sigm
DAY ONE – TUESDAY 18TH JUNE 2013
08:30 REGISTRATION AND COFFEE
09:00 INFORMA WELCOME & SPEED NETWORKING SESSION
12:30 CISCO JUNGO: SETTING THE SCENE FOR THE
FUTURE OF CONNECTED DEVICES
12:40 PANEL DISCUSSION: MANAGING CONNECTED MULTIPLE ENDDEVICES IN THE DIGITAL HOME
09:05 CHAIRMAN’S INTRODUCTION
Karim Taga, Managing Partner, Global Practice Leader TIME,
• Managing multiple end-devices/screens:
Will one for all solve all challenges for seamless connectivity?
• What is the controller/cool UIs/controlling UIs/inter-operability
between these devices?
• Security/rights protection of the media movement between devices
• Will various gateway points be beneficial in the future connected home network?
• Is a Unified box to manage the connected home a good solution to all challenges?
Eran Rom, Jungo CEO, Cisco-Jungo
Neale Foster, VP Sales and Business Development, ACCESS
Mirek Smyk, Managing Director, MSCG
Alex Yesayan, Executive Director, Ucom Telecom
Arthur D. Little Austria
PROLIFERATION OF MULTI-PLAY SERVICES IN THE HOME
EXCLUSIVE
09:10 THE SMART HOME MARKET: GLOBAL
OPPORTUNITIES – LOCAL PREFERENCES
• Building consumer awareness though educational marketing campaigns about the
smart home systems and services
• Assessing the size of the market: Who is interested in AND willing to pay
for these capabilities?
• Exclusive summary of results of a survey of more than 6,500 respondents
in France, Germany, Italy, the UK and US
• Identifying key market segments most likely to be early adopters of
smart home capabilities
• Differences in regional preferences will be described followed by Strategy Analytics’
global market forecast
Bill Ablondi, Director, Smart Home Strategies, Strategy Analytics
09:30 INTERCONNECTING DEVICES AND APPLICATIONS
LAUNCH
OF ALL BRANDS TO INVENT NEW BUSINESS
OPPORTUNITIES FOR NETWORK SERVICE PROVIDERS
• How to bring the Internet of Things to the next level
• Using a common language that makes the flow of content and devices/applications
data available and usable everywhere, in a publish/subscribe model
• The benefits of avoiding today’s devices and applications to run in a
closed environment
• Creating new scenarios to invent “intelligent homes” that care
about the users with ambient operations
Benoît Joly, SVP Marketing, Technicolor
09:50 MONETISING THE DIGITAL HOME ENVIRONMENT AND CREATING
VALUE FOR CONSUMERS
• Integrating solid marketing strategy to offer additional connected services
• Estimating the perceived value of new services: how much is the user prepared to pay
for added value services?
• Churn reduction exercise or a new stream of revenue?
• Spotting most profitable vertical – remote healthcare vs remote education
Alvaro Gallardo, Director - Smart Home Services and Assistance at Home,
Orange France
10:10
STRATEGIC PANEL: DEVELOPING THE GO TO MARKET
STRATEGY: BEST PRACTICE FOR PUSHING SMART HOME
NEW
SERVICES TO CONSUMERS
• Why are some players successful in selling services while others aren’t?
• Which case studies have made an impact worldwide?
• Assessing the difference to selling phone services to selling Value add services
• Smart home services as a standalone business
Marianne Tamborini, CMO Smart Home Product, Swisscom
Alvaro Gallardo, Director - Smart Home Services Assistance at Home,
Orange France
Marco Romero, Global Head, Product Marketing, M2M, Telefonica
Senior executive, Sigma Designs – to be announced!
Michel Arrede, Marketing Director, Amdocs
13:10 NETWORKING LUNCH BREAK
ARCHITECTURE FOR FULLY AUTOMATED HOMES
14:40 COMPANION SCREEN IN THE CONNECTED HOME
• Defining “Companion Screen”and usage scenarios, current support technologies &
standardisation and BBC and Companion Screen
Jerry Kramskoy, Mobile and Dual-Screen Research, BBC
15:00 OFFERING ACCESS TO BOTH PREMIUM & USER GENERATED
CONTENT IN THE DIGITAL HOME
• New technologies and architecture to enable the speedy delivery of private videos to
handheld devices like tablets, smart phones, and laptops; Outlining the differences
between connectivity technologies and how these communicate between each other;
Staying connected with the home network when away
Komang Aryasa, AVP Convergent Product , PT Telkom Indonesia
15:20 ACHIEVING SUCCESSFUL CONTENT CONSUMPTION ANYWHERE
THROUGH ROBUST NETWORK
• The role of the mobile operator for connectivity in the house
• TV content or not for a Mobile and Fixed provider?
• Talking about the robust ‘Network’
Sylvain Thevenot, Marketing Director, Home, EE
15:40 PANEL DISCUSSION: THE VALUE OF STANDARDS IN THE
CONNECTED HOME
• Interoperability between devices as a future strategy for standards alliances
• Exploiting the gateway as a key enabler in the smart home
• Counting the devices in the house – how many are enough?
How to make them connect seamlessly?
Ruth Wilson, Member Board of Directors, HGI
Susan Schwarze, Board Member and VP Marketing, OSGi Alliance
Joerg Eggink, Senior representative, DLNA
Oliver Maiwald, Member of the Board, DECT Forum
Danny Lousberg, Director of Software, Technicolor
16.10
NETWORKING COFFEE BREAK
THE FUTURE OF CONNECTED SERVICES
16:40 ADDRESSING FUTURE CHALLENGES FOR CABLECOS IN THE
DIGITAL HOME
10:40 NETWORKING COFFEE BREAK
• Real life scenarios for future use of connected homes
• Outlook at latest trends in consumer consumption
• The role of the operator in the Digital Home
• Battle or partnership with OTT
Paweł Fecko, Sales and Customer Care Director, INEA, Poland
DEVELOPING THE CROSS-DEVICE STRATEGY
11:30
11:50
12:10
BENEFITING FROM INCREASED USAGE OF MULTIPLE SCREENS IN
THE HOME
• Consumers driving the need for create and consume media content on a multitude
of connected devices
• User behavior to spearhead the development of new solutions in the home network
• Looking at the pros and cons for telecom operators delivering broadband and
media services
Yaman Alpata, Director, Digital Media Marketing, Turk Telekom
DEVELOPING PERFECT CROSS-DEVICE USER EXPERIENCE
• The importance of unified branded look and feel across different devices
• Transferring content without infringing rights
• Tackling limitations with content licensing
Robert Franke, Head of Content, Magic Internet /ProSiebenSat.1 Media
STRATEGIES FOR UPSELLING SERVICES IN THE MULTISCREEN
CONNECTED HOME
• Using multiscreen and apps on mobile devices
• Using your smart devices/phones as remote to improve the large screen experience
• Play games with smart phones as controllers
Hairi Soewarso, Vice-President, Business Development and Strategic Partnership,
BesTV International
@DIGITALHOMEWS
EXCLUSIVE
DIGITAL HOME WORLD SUMMIT
17:00 COOPERATION BETWEEN CE MANUFACTURERS AND SERVICE
PROVIDERS TO DELIVER MULTI-SCREEN EXPERIENCE TO
LARGE AUDIENCES
• Offering appealing interactive content discovery solutions
• Outlining the differences between connectivity technologies and how these
communicate between each other
• CE Manufacturers helping to take service providers’ business from a quad-play to a
five-play or multi-play service provider
Vassilis Seferidis, Director, European Business Development, Samsung Electronics
17:20
ENABLING FUTURE SCENARIOS FOR FULLY CONNECTED WORLD
• Technology to sustain change and increase ARPU for service providers
• Determining the future services in the digital home
• Evolution of the products offered
• Increasing the customer’s quality of life via new proposals
Mirek Smyk, Managing Director, MSCG
17:40
CLOSE OF DAY ONE
IP&TV WORLD SERIES
IP&TV WORLD SERIES
an Scientific Editors AVG Netherlands Axesstel Inc Belgacom Belgacom Bouygues Telecom BT BT Vision C21Media Cable & Satellite International Cabot Communications Casacom Solutions CCS Insight CEA Ch
nceLab eZECOM final multimedia Fortum Oyj France Telecom F-Secure F-Secure Funke Digital TV Futuresource Futuresource Consulting GreenPeak Technologies GVT HGI Huawei Hubble Media IET Standards Lim
ni Radio Network Nominum Novi list Orange Orange Healthcare OSGi Alliance OTR Global Pace plc PacketVideo Corporation Parks Associates Philippine Long Distance Telephone Philips Platform PR Point Top
ma Designs SK Telecom Smart Design Sony Europe Strategy Analytics Suttle Swisscom TabTimes Tanzania-East Africa Telecom Italia Telefonica TEO LT The Daily Times of Bangladesh The Diffusion Group The IET The
DAY TWO – WEDNESDAY 19TH JUNE 2013
IMPROVING LIFE QUALITY THROUGH REMOTE HEALTHCARE
08:30 REGISTRATION AND COFFEE
09:00 INFORMA WELCOME AND SPEED NETWORKING SESSION
14:10
09:05 CHAIRMAN’S INTRODUCTION
Nick Thomas, Principal Analyst, Informa Telecoms & Media
LAUNCHING NEXT-GEN DIGITAL HOMES
09:10 CONVERGING ENERGY, SMART GRIDS AND TELECOMS
• The necessity for new homes to achieve a truly smart environment
• Looking at the Smart Meters Penetration rates and its Influence in Service Uptake
• The opportunities for increased revenues for telecom operators if they include
smart services and partner with energy companies
• Achieving future smart environments through joint efforts
Vince Maret, Director, E-Lab, Bouygues
09:30 CREATING NEW CUSTOMER RELATIONSHIPS THROUGH
THE SMART HOME FOR ENERGY COMPANIES
09:50 DIGITAL HOME DEPLOYMENT BY SMALL
TELECOM OPERATORS
NEW
• Creating the multimedia home, automated home and health home strategy
• How to offer neat and simple service?
• Avoiding big platforms that take years to deploy
• Overview of real customer focused scenarios
Antonio Rodríguez del Corral, Business Development Director, Mundo-R
10:10
M2M - ENABLING THE CONNECTED HOME - INNOVATIONS,
TRENDS AND M2M APPLICATION SCENARIOS
• Driving M2M innovation for the connected home
• Enabling and orchestrating the M2M ecosystem in the smart home market
• Innovative and flexible business models to create end-to-end solutions and value
• Increasing productivity and efficiency through secure and complete M2M solutions
Jürgen Hase, Vice President M2M Competence Center, Deutsche Telekom AG
10:30 NETWORKING COFFEE BREAK
APPLICATIONS MAXIMISING USABILITY
11:30
11:50
12:10
CREATING A CONNECTED PRODUCT THAT CONSUMERS WANT
AND NEED
• Overcoming challenges of complex SDK
• How to achieve a service that really works?
• Making money from ad based VoD on connected devices
• Integrating OTT to overcome availability challenge
Jakob Bøgh Sørensen, Head of On Demand, YouSee
LAUNCHING SECOND SCREEN APPS TO OFFER
NEW
INTERACTIVE VOD
• Maximising returns for content providers by offering increased VoD services to the
consumer
• How Freesat enabled increased VOD and apps on <free time>
• How VOD and apps support watching linear TV
• Second screen apps enabling recording and managing channels remotely from home
Emma Scott, Managing Director, Freesat
NEWS, RADIO AND DIY APPS TO CREATE IMMEDIATE
CONSUMER UPTAKE
• Convenient TV app services to create value for consumers
• News about public transport updates, weather and music in the morning setting the
scene for consumers’ trip to the office
• DIY app to help retailers engage the consumer and teach them how to do things in
the house by which enticing them to buy the products from the store
Bruno Perreira, Director and Founder, TV App Agency
12:30 UTILISING APPS IN THE CLOUD TO DELIVER AN ENHANCED
ENTERTAINMENT EXPERIENCE TO CONSUMERS
• Innovation – Offering services via multiple devices and channels such as cloud
based apps enables digital content providers to stay ahead of the curve
• Gaining competitive advantage and reduce customer churn
• Device expansion – how availability of more connected devices and better
connectivity, including the launch of 4G, is driving demand to access music
streaming services from any device at any time
• How cloud computing is paving the way for more sophisticated apps with more
processing power and memory
Alex Vlassopulos, Vice President, Commercial, Omnifone
12:50 NETWORKING LUNCH BREAK
@DIGITALHOMEWS
14:30 THE GAME-CHANGING POTENTIAL OF HOME-BASED PATIENT CARES
• Facilitating growth of home-based patient care and turning it into reality
• Chronic disease remote management is quickly developing in US and changing the
nature of care coverage partly due to re-admission penalties
• In many other countries medical device manufacturers are moving from a oneshot “medical devices” strategy to “connected medical devices” strategy, primarily
because reimbursement schemes are becoming available for these kinds of solutions
• Enabling the automatic flow of patient data from patient to caregiver via connected
medical devices based on wireless and machine-to-machine technologies holds enormous
promise, not only for changing healthcare systems, but for saving them altogether
Sébastien Marché, Director for Strategic Operations, Orange Healthcare
NEW
• Assessing the smart home opportunity for energy companies
• Enabling active load management by gathering data on consumer consumption and
customer behaviour
• Assessing the prerequisites for achieving profitability: interoperability, reliability,
cost of infrastructure, smart appliances, market and regulation conditions.
• The importance of partnerships, collaborations, eco-systems and standardization
Jean-Paul Krivine, Project Director, Smart Energy - Smart Home, EDF
DIGITAL HOME WORLD SUMMIT
ACHIEVING HEALTHCARE REFORM THROUGH REMOTE
HEALTHCARE PROJECTS
• Mobile Information and knowledge portals for healthcare practitioners
• Remote monitoring and education of chronic disease (i.e., diabetes, hyper tension,
COPD, arrythmia) patients via mobile communication technologies
• User and patient friendly mobile health technologies
• Cost effective use of latest communication technologies for a
sustainable m-health system
Eda Uluca, Head of Division, Turkcell
EVOLVING THE HOME NETWORK FOR SMART FUTURE
14:50 PLANNING FOR THE EVER INCREASING DEMANDS OF THE DIGITAL
HOME SERVICES ON THE HOME NETWORK
• Overview of current mainstream home networking technologies, their
performance and usage issues: Powerline; Wi-Fi; Wired
• Quick look at other home network solutions not usually used in the U.K.
• Emerging ‘no new wire’ solutions and their potential performance:
- 802.11ac;
- HomePlug AV2
- G.hn
Adrian Thurlow, Director, Creative Technology, BT
15:10
PANEL DISCUSSION: LEADING THE EMERGENCE OF NEW SERVICES
IN THE DIGITAL HOME
• How to create technical services to mimic age old tradition of interacting
• How to evolve the home network to accommodate services like media sharing
across platforms, energy management, security and remote healthcare
• How to invest in the future of creating smart homes as part of a future vision
for smart world
Jürgen Hase, Vice President M2M Competence Center, Deutsche Telekom AG
Pavlina Kvapilova, Executive Director, Czech Television
Tom Gardner, Wholesale Manager, Three
Levente Málnay, CEO, Chello Central Europe
15:40 NETWORKING COFFEE BREAK
16:20 ADDING VALUE THROUGH SECOND SCREEN CONTENT
NEW
• Defining how broadcasters need to evolve with the changing nature of the home
device and the consumer
• Is the second screen an engaging way to reduce churn?
• How useful are the companion devices for content discovery?
• Creating synergies between devices for real timing and social User Experience
Frederic Bonnard, VP New Media, France 24
16:40 PLANNING FOR THE FUTURE: PROVIDING THE
CONSUMER PACKAGES ENABLING FUTURE SERVICES IN
THE CONNECTED HOME
Julia Babkina, Director, Connected Home Products, Rostelecom
17:00 CREATING DIGITAL PROFILES AS A WAY TO PREPARE TARGETED
MARKETING COMMUNICATION
• Different levels of IT literacy to make a difference in how you
communicate to the consumer
• How to prepare the relevant consumer profile: qualifying calls
• Preparing the right customer care tools and reducing costs from computer wizards
Mustafa Khanbhai, CEO, Seamlessly
17:30 CLOSE OF CONFERENCE
DON’T FORGET...
As a delegate you have free access to the ‘Networking
Tool’ before and after the event; allowing you to network
with industry experts over a matter of weeks!
For more information on the ‘Networking Tool’
please contact [email protected]
IP&TV WORLD SERIES
IP&TV WORLD SERIES
hannel 4 ChannelSculptor citywire CJSC ER-Telecom Holding Cogeco Conax AS Connected Living Connectivity CSI Magazine Current Analysis D2D magazine DECT Forum DESS Deutsche Teleko
mited IHS Screen Digest IIC Imagination Technologies IMS Research Infonetics Research Intel Corporation UK Internet Society ISA Intelligent Sensing Anywhere S.A. Iskon Internet Iyogi JT Global Jungo
pic PROTEI PT Telekomunikasi Indonesia PT Telkom Indonesia Qualcomm Qualitynet R Cable y Telecomunicaciones Galicia Rara.com Recombu Recombu Digital Redaktionsbüro DataConsult Renesas
e Wise Rabbit thebrainbehind Turk Telekom Turkcell TV App Agency Twonky (Packet Video) Ucom Universidade Lusofona Cicant UPnP Forum Virgin Digital Help Vodacom Yes Television Z-Wave Alliance
NE
W
!
PRE-CONFERENCE WORKSHOP Monday 17th June
CREATING A DIGITAL PROFILE FOR CONSUMERS
LEAD BY: Mustafa Khanbhai
co-founder, Virgin Digital Help,
active Governor of LSE and founder
of consultancy agency, Seamlessly
KEY TOPICS COVERED INCLUDE:
Knowing the different levels of IT literacy: how do you communicate effectively
to each customer group
Helping customers to help themselves through leverage of self-serve and automation
Mustafa co-founded the Virgin Digital Help, a new start-up for Sir Richard
Branson’s Virgin Group; he developed the company from a simple idea,
raising venture capital and significantly growing the international customer
base in the UK and US.
Enabling agents: Advice on tools, remote access and knowledge base to enhance
agent support
The big ‘Up-sell’: What, when and how to monetise the customer
He orchestrated a successful exit when the company was acquired in 2011. A
personal challenge to champion consumers in the digital home, Mustafa created
Seamlessly, a consultancy helping retailers, telecoms and technology companies
create great services to support their customers.
BENEFITS OF ATTENDING:
The workshop is an interactive session providing essential insight into creating services to
support consumers in the connected world. As an attendee, you’ll achieve the knowledge
required to benchmark your customer support strategy and service proposition, improve
resolution and NPS (net promoter scores), reduce calls and generate revenue, plus gain
understanding into customer behaviour, and how to leverage this information to create
the most accurate and effective marketing campaigns.
Formally trained on the Mars Management Development Program, Mustafa has
proven field experience and a passion for building disruptive start-up opportunities
within emerging consumer markets. He is an active Governor of The London
School of Economics and a mentor to young entrepreneurs and start-ups.
EXHIBITING AT DIGITAL HOME WORLD SUMMIT IS THE MOST EFFECTIVE AND EFFICIENT
MARKETING ACTIVITY AVAILABLE TO YOU – MEET MULTIPLE CONTACTS AND CONDUCT
FACE-TO-FACE MEETINGS ACROSS THE TWO DAYS:
“Digital Home World Summit covers all aspects
of digital home strategies from key industry players”
• Create, maintain and enhance brand awareness with the most relevant audience
• Position your company as a market leader – build confidence in your brand and boost
commercial opportunities
Manager, Strategy and Content, Belgacom
• Generate hot leads - reach your target audience and meet key operator clients
• Network with the industry’s most influential contacts
• Stand out from your competitors
NETWORKING CIRCLE • Gauge market reaction to your services and products
44%
OPERA
T
DELEG OR
A
TE
ATTEN
DANC
E
BRAND NEW FOR 2013!
Running throughout the Summit, enabling
you to break the ice with other delegates
in a fun and structured way.
WHO WILL YOU MEET AT
DIGITAL HOME WORLD SUMMIT?
L
C-LEVE
M
OVER
200
DECIS
IO
MAKER N
S
EE
Senior Level Attendance
M
G
RO
G RO O
N
O
M EETIN
M
Other 2%
TI
M
Press/Analyst 4%
Engineer/Technical
8%
Consultants/
Specialists/
Advisors 6%
80%
EE
TI
N
G
RO
O
CxO/Vice President/
Board 27%
M
M
RESERVED
EE
TI
RO
O
M
TI N
M EE
Full Connected Home Value Chain
DVB/IP EPG
Solutions 0.5%
G
Director/Head/Manager
53%
Design Company
3%
N
CONFERENCE
ROOM
ION
TR AT
S
I
G
R E AR E A
TO
EXHIBITION
M
G RO
NG
E E TI
OM
M
ROO
Cloud-Based Platform
Solutions 2%
DTT Solutions
0.5%
Broadcaster
6%
32
IES
NTR
COU SENTED
E
REPR
The plan is subject to change at the discretion of the event organiser.
Encoding/Content
Management Solutions
1%
CONTACT US TODAY TO SPONSOR OR EXHIBIT:
Energy Utility
Provider 6%
Gateway Software 3%
Barry Killengrey, Sales Manager
T: + 44 207 017 5850 E: [email protected]
Telecom Operators 32%
Home Connectivity
Solutions 3.5%
Industry Association 7%
Software Solutions 1%
Network Solutions
Provider 1.5%
New Media Service
Provider 1%
OSS/BSS Solutions
0.5%
Remote Management
Solutions 0.5%
DIAMOND SPONSOR:
Set Top Box/CE
Manufacturer 5%
Research Analyst/
Consultant/Press
10%
Saas 6%
Semi-conductors/
Chipsets/Components 5%
Security Solutions
Provider 5%
www.digitalhomeworldsummit.com
ASSOCIATE SPONSORS:
SILVER SPONSOR:
ANALYST REPORT
PARTNERSHIPS: THE KEY TO UNLOCKING SMART-HOME SUCCESS
A growing number of broadband providers are looking to extend connectivity
to energy, security, white goods and other common household features as a
means to increase average revenue per user and reduce churn. But multiple
problems with the so-called smart home mean operators need to read just their
ambitions, keep prices low and seek out partners rather than going it alone.
Fig. 2: Smart-home market development
Perhaps the biggest stumbling block for any company looking to launch a smart-home
service in the near future is that the market can be described as immature, if not nascent.
There are only a few eager early adopters willing to invest the time and money in making
their homes smart. For operators in particular, the problem lies in convincing users that the
provider of their telecoms and TV will be a capable supplier of such services.
But some operators are succeeding. Verizon is a prime example of an operator
successfully pushing limited smart-home services to its subscribers. However, it has
done so using a very low monthly fee. AT&T’s and Verizon’s cable rivals have been quick
to respond, either by tweaking their own services – often focused on security – or by
launching an equivalent offer. But these rivals are charging a much higher monthly fee. It
remains to be seen whether users will be willing to pay these additional costs.
SOURCE: Informa Telecoms & Media
Offer a smart pipe, not a smart home
Convergence a must for many services
Informa Telecoms & Media remains skeptical about predictions of strong growth in the
smart-home market in the coming years. The market is small and will grow, but at a rate
slower than some operators have forecast. Churn might well be reduced, but if operators
are not careful, the associated costs of rolling out smart-home services could wipe out any
additional revenues.
For many smart-home services, a mobile element will be essential. Health care and assisted
living, where a constant connection will significantly improve the service on offer, are classic
examples. There is, for instance, little need for a heart monitor that can report a heart attack
only inside the home. So operators should be quick to break down any arbitrary divisions
between their home and mobile services and instead focus on offering smart-lifestyle
packages that exploit connectivity everywhere.
Instead of offering their own services, operators should seek out companies specialized
in the building blocks of the smart home, such as utilities, security firms, white-goods
manufacturers and dedicated startups (see fig. 1). This approach enables operators to use
their core assets and knowledge for new revenues, rather than having to heavily invest
in and subsidize new equipment merely to retain new subscribers. In addition, Informa
believes that any closed or “walled garden” services will ultimately be overtaken by open
platforms that let customers pick and choose from an array of third-party smart-home
services (see fig. 2).
This article has been
created by Informa
Telecoms & Media’s
Senior Analysts. For
more information and
to download the Beyond
connectivity - Ten
strategies for competing
in a post-Web world
white paper visit:
www.informatandm.com/
beyondconnectivity
Fig. 1: Smart-home entrants’ strengths scorecard, 2012
SOURCE: Informa Telecoms & Media
For more information please visit our Informa Telecoms
& Media’s Intelligence Centre www.informatandm.com/ic/
© Informa UK Ltd 2013. All rights reserved
For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community
group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm.
GRO
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