2010 PAZARLAMA DİNAMİKLERİ KONFERANSI 21 Haziran

2010 PAZARLAMA DİNAMİKLERİ KONFERANSI 21 Haziran

2010 PAZARLAMA DİNAMİKLERİ KONFERANSI
21-23 HAZİRAN 2010
ÖZYEĞİN ÜNİVERSİTESİ
21 Haziran Pazartesi
12:00 - 13:00
Özyeğin Üniversitesi’nde Kayıt ve Öğle Yemeği
13:00 - 14:30
Prof. Dr. Philip Hans Franses’in eğitim semineri
14:30 - 15:00
Kahve Arası
15:00 - 17:00
Prof. Dr. Philip Hans Franses’in eğitim semineri
17:00
Özyeğin Üniversitesi’nde Resepsiyon
19:00
Akşam Yemeği
22 Haziran Salı
8:00 - 8.45
Kahvaltı
8:45 - 9:45
Nobel Ödüllü Prof. Dr. Dan McFadden’in açılış konuşması
9.45 - 10:00
Kahve Arası
10:00 - 12:00
Olağan Oturumlar
A) SÖZLEŞMELİ ORTAMLARDA FİYATLANDIRMA
When Talk Is "Free": An Analysis Of Subscriber Behavior Under Two- And Three-Part Tariffs
Eva Azcarca, Anja Lambrecht ve Naufel Vilcassim
The Impact Of Tariff Structure On Customer Retention, Usage And Profitability Of Access Services
Raghuram Iyengar, Skander Essegaier, Kamel Jedidi, Peter J. Danaher
Dynamic Targeted Pricing In B2b Settings
Jonathan Zhang, Oded Netzer, Asim Ansari
Testing For Asymmetric Information In Pricing Contracts: The Role Of Firm's Policy Functions
Harikesh S. Nair, Anita Rao
B) REKABETÇİ PİYASALARDA KALİTE VE MARKALAŞMA
The Role Of Branding Strategy In Postmerger
Isaac Dinner, Richard Ettinson, Jonathan Knowles, Natalie Mizik
The Impact Of Competition And The Legal Costs Of Overstating Quality On Optimal Quality Claims,
Quality, And Price Of New Products
Praveen Kopalle, Donald R. Lehmann
Understanding Dynamic Competitive Intensity In Concentrated Grocery Retail Markets And Its
Implications On Retailer Performance
Geunhye Yang, Katrijn Gielens, Jan-Benedict E.M. Steenkamp
Copycat Private Labels: Friend Or Foe? Quality Perception Spillovers And Choice Share Effects For
Imitating Retailer And Imitated National Brands
By Maciej Szymanowski, Els Gijsbrechts
12:00 - 13:00
13:00 - 14:30
Öğle Yemeği
Olağan Oturumlar
A) PAZARLAMA HARCAMASI VE STRATEJİSİ
Consumer Attitude Dynamics And Marketing Spending Rules
By Shuba Srinivasan, Dominique M. Hanssens, Koen H. Pauwels
The Interconnected Enterprise: Dynamic Interplay Between Inventory, R&D, Advertising, And Sales
By Raji Srinivasan, Sriram Narayanan, Shrihari Sridhar
From Birth Through Maturity: An Investigation Into The Evolution And Dynamics Of A Market
By Mayukh Dass, Piyush Kumar, Srinivas K. Reddy
B) SÖZLEŞMELİ OLMAYAN ORTAMLARDA FİYATLANDIRMA
Brand Loyalty Induced Price Promotions: An Empirical Investigation
By Polykarpos Pavlidis, Dan Horsky
Moderating Factors Of Immediate, Dynamic, And Long-Run Cross-Price Effects
By Csilla Horvath, Dennis Fok
Details And Big Pictures: Consumer Use Of Actual Prices And Price Images When Choosing A Store
By Carlos Lourenço, Els Gijsbrechts
14:30 - 14.45
14:45 - 16:45
Kahve Arası
Olağan Oturumlar
A) SOSYAL AĞLAR
Modeling Preference Dynamics In A Social Network
By Anocha Aribarg, Jing Wang, Yves Atchade
The Social Value Of Word-Of-Mouth Programs: Acceleration Versus Acquisition
By Barak Libai, Eitan Muller and Renana Peres
Quantifying The "Social Dollar" In Online Brand Communities
By Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah
Impact Of Social Network Structure On Content Propagation: A Study Using Youtube Data Check
By Hema Yoganarasimhan
B) MÜŞTERİ İLİŞKİLERİ YÖNETİMİ
Customer Complaints, Defection And Lifetime Value
By George Knox, Rutger van Oest
An Empirical Examination Of Customer Portfolio Dynamics
By Glenn B. Voss, Zannie Giraud Voss
Effects Of Direct Mail On Customer Financial Product Portfolios And Life Time Value: Latent
Markov And Hidden Markov Decision Tree Analyses
By Anita Prinzie, Leo Paas, Dirk van den Poel
Valuing Customer Portfolios With Mass And Direct Marketing Endogenous Interventions
By Mercedes Esteban-Bravo, Gokhan Yildirim, Jose Vidal-Sanz
17:15
18:00
Teknede Akşam Yemeği için Otobüslerin Kalkış Saati
Teknede Akşam Yemeği
23 Haziran, Çarşamba
7:30 - 8:30
Kahvaltı
8:30 - 10:30
Olağan Oturumlar
A) TÜKETİCİ DAVRANIŞI
Consumer Path Dependence In High-Tech Markets
By Alexandra Langer
Uncertainty, Learning And Quantity Dynamics
By Sridhar Narayanan
A Dynamic Model Of User Behavior In A Social Network Site
By Dae-Yong Ahn, Randal Watson
Modeling Television Audience Behavior Using Aggregate Ratings Data
By Peter Danaher, Tracey S Dagger, Michael S Smith
B) BELİRLİ SEKTÖRLERDE PAZARLAMA DİNAMİKLERİ
Does The "Rule Of Three" Hold For All Industry And Strategic Groups?
By Can Uslay, Z. Ayca Altintig and Robert D. Winsor
Marketing Dynamics In The Premium Car Segment
By Matthias Stoeckl
Demand Dynamics In The Seasonal Goods Industry: An Empirical Analysis
By Gonca P. Soysal, Lakshman Krishnamurthi
Learning-By-Doing And Project Choice: Evidence From The Crowdsourcing Industry
By Anindya Ghose, Nikolay Archak
10:30 -10:45
Kahve Arası
10:45 - 12.15
Olağan Oturumlar
A) ONLINE DİNAMİKLER
Marketing Activity, Blogging And Sales
By Hiroshi Onishi, Puneet Manchanda
A Multiple Spell Duration Model Of Online Navigation Patterns
By Amit Bhatnagar
Entertainment Shopping Auctions: Smart-Shopping Opportunity Or Lottery?
By Jochen Reiner, Martin Natter, Bernd Skiera
B) YÖNTEMLER VE KARAR DESTEK
The Sense And Non-Sense Of Hold-Out Sample Validation In The Presence Of Endogeneity
By Peter Ebbes, Dominik Papies, Harald J. van Heerde
Marketing Decision Support Systems And Firm Performance In The Middle East
By John J. Sailors, Moteb A. Albugami, Iqbal S. Alsaleh
Assortment Planning In Business-To-Business Wholesale Auto Auction Markets
By O. Cem Ozturk, Sriram Venkataraman, Sandy Jap
12:15 - 13:00
Öğle Yemeği
13:00 - 15:00
Olağan Oturum ve Profesyonellere Yönelik Oturum
A) REKLAMCILIK
The Dynamics Of Emotional Engagement To Internet Video Advertisements
By Thales Teixeira, Michel Wedel, Rik Pieters
Effects Of Impatience On The Economic And Financial Values Of Advertising
By Ashwin Aravindakshan, Olivier Rubel
Data Transformation And Aggregation: At Which Level Are Advertising Models Useful?
By Meltem Kiygi Calli, Marcel Weverbergh, Philip Hans Franses
Role Of Advertising And Consumer Interest In The Motion Picture Industry
By Andrei Strijnev, Dongling Huang, Brian T. Ratchford
B) PROFESYONELLERE YÖNELİK OTURUM: AŞAĞIDAKİ SUNUMLAR HAKKINDA 10 DAKİKA
KONUŞMA (+5 DK SORU-CEVAP):
Customer Complaints, Defection And Lifetime Value
By George Knox, Rutger van Oest
An Empirical Examination Of Customer Portfolio Dynamics
By Glenn B. Voss, Zannie Giraud Voss
When Talk Is "Free": An Analysis Of Subscriber Behavior Under Two - And Three-Part Tariffs
By Eva Ascarza, Anja Lambrecht, Naufel Vilcassim
Demand Dynamics In The Seasonal Goods Industry: An Empirical Analysis
By Gonca P. Soysal, Lakshman Krishnamurthi
Details And Big Pictures: Consumer Use Of Actual Prices And Price Images When Choosing A
Store
By Carlos Lourenço, Els Gijsbrechts
Understanding Dynamic Competitive Intensity In Concentrated Grocery Retail Markets And
Its Implications On Retailer Performance
By Geunhye Yang, Katrijn Gielens, Jan-Benedict E.M. Steenkamp
Copycat Private Labels: Friend Or Foe? Quality Perception Spillovers And Choice Share
Effects For Imitating Retailer And Imitated National Brands
By Maciej Szymanowski, Els Gijsbrechts
15:00 - 15:15
Kahve Arası
15:15 - 17:15
Olağan Oturum ve Profesyonellere Yönelik Oturum
A) İNOVASYON
Social Influence in the Adoption Process of Innovative Products: A Dynamic Modelling
Approach
By Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt
A Dynamic Analysis of Innovation Productivity of Global It Clusters
By Nukhet Harmancioglu, Gerard J. Tellis
Reference-Attribute Effect On Forward-Looking Behavior Of Consumer In Innovation-Driven
Market
By Wonjoon Kim, Subrata Sen, K. Sudhir
Does Amd Spur Intel To Innovate More?
By Ron Goettler, Brett Gordonz
B) PROFESYONELLERE YÖNELİK OTURUM: AŞAĞIDAKİ SUNUMLAR HAKKINDA 10 DAKİKA
KONUŞMA (+5 DK SORU-CEVAP)
Consumer Attitude Dynamics And Marketing Spending Rules
By Shuba Srinivasan, Dominique M. Hanssens, Koen H. Pauwels
The Dynamics Of Emotional Engagement To Internet Video Advertisements
By Thales Teixeira, Michel Wedel, Rik Pieters
The Impact Of Competition And The Legal Costs Of Overstating Quality On Optimal Quality
Claims, Quality, And Price Of New Products
By Praveen Kopalle, Donald R. Lehmann
Quantifying The "Social Dollar" In Online Brand Communities
By Puneet Manchanda, Grant Packard, Adithya Pattabhiramaiah
Brand Loyalty Induced Price Promotions: An Empirical Investigation
By Polykarpos Pavlidis, Dan Horsky
Assortment Planning In Business-To-Business Wholesale Auto Auction Markets
By O. Cem Ozturk, Sriram Venkataraman, Sandy Jap
17:15
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