abdullah demirel - Isenberg School of Management

DEMIREL
1
ABDULLAH DEMIREL
University of Massachusetts-Amherst, Isenberg School of Management
121 President Drive
Amherst, MA 01001
Mobile: (413) 801-7971 | Email: [email protected]
EDUCATION
Ph.D.
May 2018 (Expected)
University of Massachusetts-Amherst
Isenberg School of Management
Major: Sport Management
Minor: Marketing
M.A.
June 2014
Marmara University
Faculty of Economic and Administrative Sciences
Production Management & Marketing
B.A.
June 2011
Bogazici University
Faculty of Economic and Administrative Sciences
Management
RESEARCH INTERESTS
Sport Marketing, Consumer Behavior, Sponsorship, Acculturation and Social Media
Consumption
MANUSCRIPTS
Demirel, A., & Erdogmus, I. E. (2014). Corporate Investment in Sport Sponsorship and its
Evaluation. Athens Journal of Sports, 1(3), 173-188
Demirel, A., & Erdogmus, I. E. (2015). The Impacts of Fans’ Sincerity Perceptions and Social
Media Usage on Attitude Toward Sponsor. Sport, Business and Management: an
International Journal, 5(4), (accepted for publication)
DEMIREL
REFEREED CONFERENCE PROCEEDINGS AND PRESENTATIONS
Demirel, A., & Erdogmus, I. E. (2014), Corporate Investment in Sponsorship and Its
Evaluation. Paper presented at 14th Annual International Conference on Sports: Economic,
Management, Marketing & Social Aspects, Athens, Greece. (abstract published)
Erdogmus, I. E., & Demirel, A. (2014), Fans’ Response to Sport Sponsorship and its
Evaluation. Paper presented at European Association for Sport Management, Coventry, UK.
(abstract published)
Demirel, A. & Fink, J. S. (2015), Employee Related Sponsorship Outcomes. Submitted to
North American Society for Sport Management, Ottawa, Canada.
Demirel, A. & Fink, J. S. (2015), Acculturation, Consumer Affinity and Identification with
American Football. Submitted to North American Society for Sport Management, Ottawa,
Canada.
2