aarjsh - Asian Academic Research

AARJSH
VOLUME 2
ISSUE 7
(DECEMBER 2015)
ISSN : 2278 – 859X
A Peer Reviewed International Journal of Asian
Academic Research Associates
AARJSH
ASIAN ACADEMIC RESEARCH
JOURNALOFSOCIAL
SCIENCE&HUMANITIES
THE ROLE OF SOCIAL MEDIA IN TURKISH HEALTH SECTOR
SAMI ONUR ERARSLAN1; DR. GONCA TELLI YAMAMOTO2
1
2
Yayabeyi sok. 30/4 Kavacik/Istanbul Turkey
Yayabeyi sok. 30/4 Kavacik/Istanbul Turkey
Abstract
The use of social media in the healthcare industry in Turkey is in the early stages with a
rapidly rising trend and there are some good examples in this respect. The literature review
method is used for this research which is conducted in a heuristic manner. The conclusion of
the research, which intends to guide those physicians, hospitals, patients or entities in the
healthcare industry in Turkey, is that all the parties involved with the healthcare industry are
aware of the power of the social media and actively using it. It is believed that it would be
appropriate for the countries to support the social media which is gradually growing and exert
efforts to enhance the use of social media in the healthcare industry by leveraging the
infrastructure.
Keywords: Health, Health Sector, Social Media, E-Marketing, Turkey
Asian Academic Research Journal of Social Sciences & Humanities
www.asianacademicresearch.org
AARJSH
VOLUME 2
ISSUE 7
(DECEMBER 2015)
ISSN : 2278 – 859X
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AARJSH
VOLUME 2
ISSUE 7
(DECEMBER 2015)
ISSN : 2278 – 859X
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Asian Academic Research Journal of Social Sciences & Humanities
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