Onalytica - Content Marketing 2016

CONTENT MARKETING
2016
TOP 100 INFLUENCERS
AND BRANDS
inside
Methodology
Comparison
Network Maps
Top 100 Lists
i
Key Insights
methodology
The PageRank based methodology we use to extract
influencers on a particular topic (tweets mentioning
“content marketing" OR contentmarketing in this case)
takes into account the number and quality of contextual
references that a user receives.
These calculations also take ito account a user's
relevance (number of tweets on topic), reach (number
of followers) and reference (how often they appear in
Twitter lists).
If you want to learn more, please read our article that
outlines influencer identification.
take me there
B
BIG
the
data
5
90
days
410,454
tweets
204,398
engaged tweets
Interactions between influencers and
brands in content marketing
This map was created using our Influencer Relationship Management software.
Learn More
Interactions between influencers and
brands in content marketing
This map was created using our Influencer Relationship Management software.
Learn More
Individuals
Top 100
How do they stack up?
INDIVIDUALS - TOP 25
Jeff Bullas
Jay Baer
Joe Pulizzi
Michael Brenner
Neil Patel
Ann Handley
Lee Odden
Mark Schaefer
Steve Cartwright
Rand Fishkin
Sujan Patel
Larry Kim
Gerry Moran
HeidiCohen
Robert Rose
Doug Kessler
Ian Cleary
Barry Feldman
Neal Schaffer
Jason A Miller
Pam Moore
Sam Hurley ➤➤➤➤➤
Brian Honigman
Mari Smith Ⓜ
Rebecca Lieb
0
20
40
60
80
Normalised PageRank
100
INDIVIDUALS 1 - 50
Rank
Name
Twitter Handle
Influencer Score
1
Jeff Bullas
jeffbullas
100.00
2
Jay Baer
jaybaer
79.23
3
Joe Pulizzi
JoePulizzi
73.99
4
Michael Brenner
BrennerMichael
67.35
5
Neil Patel
neilpatel
67.24
6
Ann Handley
MarketingProfs
67.10
7
Lee Odden
leeodden
56.95
8
Mark Schaefer
markwschaefer
45.01
9
Steve Cartwright
FX_Digital
42.29
10
Rand Fishkin
randfish
40.11
11
Sujan Patel
sujanpatel
40.08
12
Larry Kim
larrykim
39.69
13
Gerry Moran
GerryMoran
34.34
14
HeidiCohen
heidicohen
32.40
15
Robert Rose
Robert_Rose
31.70
16
Doug Kessler
dougkessler
30.22
17
Ian Cleary
IanCleary
29.45
18
Barry Feldman
FeldmanCreative
28.63
19
Neal Schaffer
NealSchaffer
28.52
20
Jason A Miller
JasonMillerCA
28.37
21
Pam Moore
PamMktgNut
27.45
22
Sam Hurley ➤➤➤➤➤
Sam___Hurley
27.20
23
Brian Honigman
BrianHonigman
26.76
24
Mari Smith Ⓜ
MariSmith
25.61
25
Rebecca Lieb
lieblink
25.49
26
Kim Garst
kimgarst
25.36
27
Pam Didner
PamDidner
24.01
28
Ann Smarty
seosmarty
23.99
29
Eric Enge
stonetemple
23.66
30
Andy Crestodina
crestodina
21.69
31
Martin Jones
martinjonesaz
21.44
32
Rebekah Radice
RebekahRadice
21.34
33
Arnie Kuenn
ArnieK
21.01
34
Glen Gilmore #SocBiz
GlenGilmore
20.92
35
Marcus Sheridan
TheSalesLion
20.60
36
John Jantsch
ducttape
20.51
37
Bryan Kramer
bryankramer
20.22
38
Shelly Kramer
ShellyKramer
20.21
39
Ted Rubin
TedRubin
19.37
40
Juntae DeLane
JuntaeDeLane
18.96
41
Pratik Dholakiya
DholakiyaPratik
18.86
42
Ardath Albee
ardath421
18.80
43
Steve Farnsworth
Steveology
18.80
44
Michael A. Stelzner
Mike_Stelzner
17.49
45
Andrew Davis
DrewDavisHere
17.34
46
Daniel Newman
danielnewmanUV
17.17
47
Danny Sullivan
dannysullivan
17.10
48
Chad Pollitt
ChadPollitt
17.08
49
Jason Burrows
jasoncreation
17.03
50
Jeff Sheehan
jeffsheehan
16.98
INDIVIDUALS 51-100
Rank
Name
Twitter Handle
Influencer Score
51
Brett Relander
BrettRelander
16.89
52
Marsha Collier
MarshaCollier
16.64
53
Michele Linn
michelelinn
16.59
54
Jay Acunzo
jayacunzo
16.26
55
Anita Campbell
smallbiztrends
16.17
56
Brian Fanzo
iSocialFanz
16.13
57
Ann Tran
AnnTran_
15.87
58
Stanford Smith
pushingsocial
15.83
59
Carla Johnson
CarlaJohnson
15.52
60
Susanna Gebauer
dreckbaerfrau
15.22
61
Scott Abel
scottabel
15.00
62
Ron Sela
ronsela
14.43
63
Ted Coiné
tedcoine
14.39
64
Reg Saddler
zaibatsu
13.74
65
Mitch Joel
mitchjoel
13.72
66
Peg Fitzpatrick
PegFitzpatrick
13.66
67
Ryan Hanley
RyanHanley_Com
13.57
68
Robert Caruso
fondalo
13.48
69
Kerry Butters
kesbutters
13.06
70
Aaron Agius
IAmAaronAgius
12.99
71
Riccardo Scandellari
skande
12.95
72
Aiesya Azaman
aiesyabanana
12.86
73
Nick Kellet
NickKellet
12.41
74
Sean Ellis
SeanEllis
12.30
75
inbound org
inboundorg
11.96
76
Aaron Lee
AskAaronLee
11.51
77
Mark Ragan
MarkRaganCEO
11.36
78
Lilach Bullock
lilachbullock
11.34
79
Lina Wang
2pokerprincess
11.34
80
Pawan Deshpande
TweetsFromPawan
11.32
81
Michael Gerard
michaelgerard
11.25
82
Tom Pick
TomPick
11.23
83
AJ Agrawal
ajalumnify
11.22
84
Meghan M. Biro
MeghanMBiro
11.17
85
Dennis Shiao
dshiao
11.01
86
Erika Heald
SFerika
10.99
87
Carlos Abler
Carlos_Abler
10.99
88
Jose Javier Garde
jose_garde
10.94
89
Cynthia Johnson
CynthiaLIVE
10.76
90
Renilde De Wit
RenildeDeWit
10.67
91
Tim Hughes
Timothy_Hughes
10.67
92
Vala Afshar
ValaAfshar
10.66
93
LoriMoreno
LoriMoreno
10.55
94
Patrice Truong
PatriceTruong
10.50
95
Robert Jones
exodusanalytics
10.45
96
John Paul Aguiar
JohnAguiar
10.31
97
John Gregory Olson
digitaljgo
10.24
98
Tim Fargo
alphabetsuccess
10.14
99
Donna Moritz
SociallySorted
10.09
100
Nichole Elizabeth
NikkiElizDemere
10.02
Brands
Top 100
How do they stack up?
BRANDS - TOP 25
Content Marketing
HubSpot
Inc.
Moz
NewsCred
Business 2 Community
Hootsuite
Copyblogger
LinkedIn SlideShare
Entrepreneur
TopRankMarketing.com
Social Media Today
Contently
Kissmetrics
Econsultancy
Marketing Land
Marketo
SocialMedia Examiner
Curata
SearchEngineJournal®
SEMrush
Search Engine Watch
eMarketer
AdExchanger
Kapost
0
20
40
60
80
Normalised PageRank
100
BRANDS 1 - 50
Rank
Name
Twitter Handle
Influencer Score
1
Content Marketing
CMIContent
100.00
2
HubSpot
HubSpot
84.25
3
Inc.
Inc
77.09
4
Moz
Moz
72.36
5
NewsCred
newscred
71.63
6
Business 2 Community
B2Community
67.55
7
Hootsuite
hootsuite
64.83
8
Copyblogger
copyblogger
62.48
9
LinkedIn SlideShare
SlideShare
61.86
10
Entrepreneur
Entrepreneur
61.34
11
TopRankMarketing.com
toprank
55.06
12
Social Media Today
socialmedia2day
54.35
13
Contently
contently
51.20
14
Kissmetrics
Kissmetrics
49.52
15
Econsultancy
Econsultancy
45.63
16
Marketing Land
Marketingland
45.49
17
Marketo
marketo
42.12
18
SocialMedia Examiner
SMExaminer
41.26
19
Curata
curata
36.14
20
SearchEngineJournal®
sejournal
35.04
21
SEMrush
semrush
34.48
22
Search Engine Watch
sewatch
34.19
23
eMarketer
eMarketer
32.65
24
AdExchanger
adexchanger
31.36
25
Kapost
kapost
28.92
26
Google Analytics
googleanalytics
28.91
27
Uberflip
Uberflip
27.99
28
Search Engine Land
sengineland
26.89
29
LinkedIn Marketing
LinkedInMktg
26.80
30
ClickZ
ClickZ
26.74
31
Adweek
Adweek
26.37
32
AddThis
addthis
26.36
33
CoSchedule
CoSchedule
25.33
34
Campaign: Brands
MarketingUK
24.69
35
Visually
Visually
24.50
36
BuzzSumo
BuzzSumo
23.98
37
Unbounce
unbounce
23.84
38
Mashable SocialMedia
mashsocialmedia
23.28
39
GrowthHackers
GrowthHackers
22.78
40
Outbrain
Outbrain
22.05
41
Scoop.it
scoopit
21.62
42
Crowdfire
Crowdfire
21.27
43
Convince & Convert
convince
20.24
44
Skyword
Skyword
20.22
45
PR Daily
PRDaily
19.68
46
CMO.com
CMO_com
19.10
47
TrackMaven
TrackMaven
19.10
48
The Social Marketers
TheSocialMs
17.88
49
Relevance
relevance
17.56
50
CMSWire.com
cmswire
17.23
BRANDS 51-100
Rank
Name
Twitter Handle
Influencer Score
51
ArkangelScrap
ArkangelScrap
17.01
52
Sprout Social
SproutSocial
16.96
53
altimetergroup
altimetergroup
16.60
54
SearchMarketingExpo
smx
16.55
55
PR Newswire
PRNewswire
16.52
56
Digiday
Digiday
15.76
57
MediaPost
MediaPost
15.63
58
Marketing Cloud
OracleMktgCloud
15.44
59
Curatti
janlgordon
15.07
60
Colibri IO
ColibriTool
15.00
61
Loyalty 360
Loyalty360
14.88
62
The Drum
TheDrum
14.86
63
WordStream
WordStream
14.65
64
Cision
Cision
14.54
65
SteamFeed
SteamFeedcom
14.04
66
King Content
King_Content
13.70
67
ion interactive
ioninteractive
13.35
68
Pardot
Pardot
13.04
69
Firebrand Talent
FirebrandTalent
12.78
70
Vertical Measures
VerticalMeasure
12.72
71
TSM_B2B
TSM_B2B
12.70
72
Marketing Week Mag
MarketingWeekEd
12.54
73
Eloqua
Eloqua
12.28
74
Brafton
Brafton
11.91
75
Scripted.com
getscripted
11.84
76
ScribbleLive
scribblelive
11.69
77
ClickZ Live
clickzlive
11.68
78
MarketHub
markethubio
11.36
79
Marketme.co.uk
marketme
11.19
80
Simply Measured
simplymeasured
11.12
81
PPC Hero
ppchero
11.07
82
Assist Social Media
DivaBusiness
11.03
83
Project Peach
ProjectPeachUK
10.95
84
OneSpot
onespot
10.90
85
Rainmaker.FM
rainmakerFM
10.74
86
AMA
AMA_Marketing
10.73
87
Acrolinx
Acrolinx
10.71
88
Social Media Club
socialmediaclub
10.66
89
Smart Insights
SmartInsights
10.65
90
iMediaTweet
iMediaTweet
10.60
91
Atomic Reach
Atomic_Reach
10.58
92
Mumbrella News
Mumbrellanews
10.55
93
Nimble
Nimble
10.52
94
CIM
CIMinfo
10.39
95
Resonance
resonancecont
10.32
96
Social Fresh
socialfresh
10.15
97
Social Samosa
Social_Samosa
9.88
98
Team SI
WeAreTeamSI
9.82
99
Red Website Design
Red_Web_Design
9.76
100
Onboardly
Onboardly
9.75
Check out all of our influencer lists on the Onalytica Blog
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