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Transkript

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Yeni Sermaye
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15
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KURUMSAL YATIRIMCI 2013
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2013 KURUMSAL YATIRIMCI
17
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18
KURUMSAL YATIRIMCI 2013
(VUD$GD9XUDO
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24
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2013 KURUMSAL YATIRIMCI
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26
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32
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34
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2013 KURUMSAL YATIRIMCI
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38
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40
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54
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56
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HFSFLFOEFSTMFSMFCJSMJLUF
60
KURUMSAL YATIRIMCI 2013
,JUBCËOBEË4USFFU4NBSUT
"EWFOUVSFTPOUIF3PBEBOE
JOUIF.BSLFUT$BEEFOJO
"LËMMËMBSË:PMMBSEBWF1JZBTBMBSEB.BDFSBMBS
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*OWFTUNFOU#JLFS"EWFOUVSF
$BQJUBMJTU)PU$PNNPEJUJFTBOEB#VMMJO$IJOBBEMË
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0YGPSE³UBLJzÚSFODJMJLHOMFSJQJZBTBMBSEBOBOËMBSËOËEB
#JUNFLULFONFLCJMNFZFO
NFSBLËOËEFOFZJNFEzO×USNFTJWFmFWSFTJOEFLJ
EOZBZËBOMBNBmBCBTË+JN
3PHFST³ËO8BMM4USFFU³JO×JNEJZFEFLCJMJOFOFOLFTLJO
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IBLLËOEBLJPLVNBMJTUFTJOJO
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2013 KURUMSAL YATIRIMCI
61
EFAMA
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62
KURUMSAL YATIRIMCI 2013
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2013 KURUMSAL YATIRIMCI
63
EFAMA
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64
KURUMSAL YATIRIMCI 2013
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