Meltem Moral

Meltem Moral
Head of Digital @ Mindshare Turkey
14 years of experience in Media at different agencies.
After 3 years of experience at Zenith Media and Optimum Media ,working for Mindshare Turkey since
2003.
Handled major multinational accounts like Nike,Oral B, Duracell, Braun, Samsung, Turkish Airlines as
an Account Director and worked on every part of the media communication planning process including
strategic planning, buying, implementation, research and analysis.
Currently running the digital marketing unit (Mindshare Interaction - A team of 30 specialists) in Turkey
since January 2007 and responsible for all Mindshare clients' digital marketing activities. (including
overall digital strategies and detailed display, social,search, mobile, creative production, digital ooh,
data management, performance marketing, e-commerce, e-crm activities and implementations.)
Head of Digital
MindShare
Ocak 2007 – Günümüz (8 yıl 3 ay)
Responsible for Mindshare's overall digital service offer , leading the digital team and serving all Mindshare
clients with creation and implementation of digital marketing strategies including all digital platforms
(strategy,search,display, mobile, iooh, social,gaming and creative solutions)
(Açık) 1 proje
Content and Entertainment Manager
MindShare
Ocak 2006 – Ağustos 2010 (4 yıl 8 ay)
Working with all Mindshare clients when they need to create content related projects, event activations and
efficient media partner deals.
Client Leader
MindShare
Ocak 2006 – Aralık 2009 (4 yıl)
Business Group Director for multinational brands ( Nike & Samsung)
Responsible for all media strategies,relations with the central teams, buying, implementation and reporting.
Business Group Manager
MindShare
Ocak 2003 – Aralık 2006 (4 yıl)
Responsible for overall media strategies and media plans for Gillette brands ( Duracell & Oral B) and Nike.
Planning and Buying Specialist
Zenith Media
Temmuz 2001 – Aralık 2002 (1 yıl 6 ay)
TV & Cinema planner for new telcoms operator Aria.
Planning and Buying Specialist
Optimum Media
Eylül 2000 – Temmuz 2001 (11 ay)
TV planning and buying for Optimim Media Clients (Turk.net, VW, Osmanlı Bankası)