fashıonıst 2014 tanıtım dosyası
Transkript
fashıonıst 2014 tanıtım dosyası
Fashionist Fashionist Is Büyüyor Growing Teflekkür… 5-7 Aral›k 2013 tarihleri aras›nda ‹stanbul Kongre Merkezi’nde ilki gerçeklefltirilen Fashionist Abiye, Gelinlik ve Damatl›k Fuar› ilk y›l›nda çok iyi sonuçlar elde ederek, ‹stanbul’un moda alan›nda dünyada cazibe merkezi haline gelme yolundaki rolünü baflar› ile üstlendi. Genel Müdür / General Manager Didem CILGA Uluslararas› ‹liflkiler Direktörü International Relations Director Ecehan SOFUO⁄LU M. Obai SE‹F Sat›fl Müdürü / Sales Manager Seda KESER Sat›fl Temsilcisi / Sales Executive Ece AKKOYUN Dilara YILDIRIM Sanat Yönetmeni / Creative Director Emir KOÇ Grafik Tasar›m / Graphic Designer Mehtap ALTUNKAYA Finans / Finance Özgür ATALAY Lojistik / Logistic Murat ÖZER PAT‹KA FUARCILIK LTD. fiT‹. / Organized By fiehit Muhtar Cad. Gayret Apt. No. 20/4 Taksim 34420 ‹stanbul / Turkey T. +90 0212 297 04 17 F. +90 0212 297 04 28 web: www.fashionist.com.tr e-mail: [email protected] Türk moda sektörünü dünya pazar› ile buluflturmak ve farkl› ülkelerden yeni iflbirliklerine ilham yaratmak amac›yla bafllayan fuar›, dünyan›n 47 farkl› ülkesinden sat›n alma yetkilileri ziyaret etti. ‹stanbul’da uzun y›llard›r beklenen fuar ilk senesinde 150 milyon dolar›n üzerinde ticari hacim yaratarak, özgün, dünya trendleri ile kendisinde var olan de¤erleri harmanlayarak ‹stanbul’u moda baflkenti statüsüne tafl›yaca¤›n›n ilk sinyallerini verdi. Bu baflar›, 1 y›l› aflk›n süre boyunca devam eden yo¤un çal›flmalar s›ras›nda Patika ekibi ile hareket eden birçok kifli, kurum ve kuruluflun deste¤i ile oldu. Öncelikle Patika ekibi ile birlikte yo¤un emek veren Otiad fuar komitesi baflkan ve üyelerine, sektörün önemli birliklerinden ‹HK‹B ve ‹TH‹B’e , ‹stanbul Ticaret Odas›’na, 2014 couture koleksiyonlar›n› sergileyen tasar›mc› Elif C›¤›zo¤lu ve Ezra+Tuba’ya, defileleri ile fuar› zenginlefltiren Alchera, Favore, Fouad Sarkis, Kenzel, Muzaffer, Priamos ve Rengin’e teflekkür ederiz. Konumu itibariyle ve son y›llarda özellikle abiyede h›zla geliflen, üretim ve kalitesi ile dikkatleri çeken ‹stanbul, Fashionist 2014 Fuar› için hedeflerini büyüterek çal›flmalar›na bafllad›. Bu organizasyonda yerini alarak Ortado¤u’nun, Rusya’n›n ve Orta Asya’n›n dünyaya aç›lan kap›s› ‹stanbul’da, sektör profesyonelleri ile buluflarak firmas›n› temsil etmek isteyen tüm kat›l›mc›lar›m›zla 21-23 Kas›m 2014 tarihinde Fashionist’te görüflmek dile¤iyle... Thank you... The first Fashionist Evening Gowns, Wedding Dresses and Suits Fair, which was held during December 5-7, 2013 at Istanbul Congress Center, had very good results and played its part in making Istanbul a center of attraction in the fashion world successfully. Purchasers from 47 different countries have visited the fair in order to bring Turkish fashion together with the world market and to inspire new collaboration from different countries,. In its first year, the fair which was expected to be in Istanbul for a long time, has created commercial volume of more than 150 million dollars, harmonized world trends with its own values and provided its initial sign for carrying out Istanbul to be the world’s capital for fashion. This success has been achieved with the support of many persons, organizations and institutions, which act along with the dense work of Patika team all through the year. First, we would like to thank Otiad fair committee president and members who worked with Patika team, ‹HK‹B and ‹TH‹B which are important associations of the sector, Istanbul Chamber of Commerce, designers Elif C›¤›zo¤lu and Ezra+Tuba, who displayed their 2014 Couture collections, and Alchera, Favore, Fouad SArkis, Kenzel, Muzaffer, Piramos and Rengin, who enriched the fair with their fashion shows. Istanbul, which has attracted attention in evening gowns in recent years with its location and rapidly improving manufacturing and quality, has started to work for Fashionist 2014 Fair with greater goals. We would like to meet all participants and sector professionals during November 21-23 2014 in Fashionist, who will represent their companies in istanbul, the world’s gate to Middle East, Russia and Central Asia by participating in this organization. Fashionist Fashionist 2014 2014 ‹lk y›l›nda beklentilerimizin çok üzerinde bir baflar› ile gerçeklefltirdi¤imiz Fashionist'in ikincisinin çal›flmalar›na bafllad›k. Bu dosya önümüzdeki fuarda yapacaklarimizin bir k›sm›n› içeriyor. 2014'te hedefimiz geçti¤imiz y›l›n çok üzerinde bir performans ile ziyaretçi ve kat›l›mc› say›lar›m›z› artt›rarak çok daha büyük ticari bir hacim yaratmak. Rusya'n›n, Türk’i Cumhuriyetler'in ve Orta Do¤u'nun dünyaya aç›lan kap›s› olan ‹stanbul’da gerçekleflecek abiye gelinlik ve damatl›k alan›nda tasar›mlar›n ilk kez görüldü¤ü yer olmas›n› amaçlad›¤›m›z Fashionist 2014'ü flimdiden ajandan›za not ediniz. 21- 23 Kas›m 2014'te ‹stanbul'da buluflmak dile¤iyle... Patika Fuarc›l›k Didem C›lga Genel Müdür / General Manager We have already started studies for second Fashionist fair, which was more successful then expected in the first one. This file includes some part of what we will do in the next fair. Our target for 2014 is a much higher performance for exhibitor and buyer numbers which will create a higher level of trade volume. We aim to make Istanbul the place where designs of evening gowns, wedding dresses and suits meet people from all over the world for the first time. Istanbul is the gate for Russia, Turkic republics and Middle East which opens them to the world. Note down Fashionist 2014 date to your agendas now. Hope to meet on 21-23 November in Istanbul… OT‹AD Ali Ulvi Orhan Baflkan / President Rakamlarla Fashionist Fashionist 2013 2013 in Numbers 2013 y›l›nda ‹stanbul Kongre Merkezi’nde ilki gerçekleflen Fashionist, 2014 y›l›nda Lütfi K›rdar Kongre ve Sergi Saray› Salonlar›’n› da bünyesine katarak 25.000 m2 de gerçekleflecek. Rakamlarla Fashionist 2013 Fuar 17.500 m2’de düzenlendi. Fuar kat›l›mc› firma say›s› 115’ti. Tasar›mc›lar için oluflturulan Trend Area’da 23 tasar›mc› yer ald›. Fuarda yer alan yabanc› kat›l›mc› say›s› 14’dü. 3 günlük süre zarf›nda 18.270 kifli fuar› ziyaret etti. Bu ziyaretçilerin % 66’s› yabanc›, % 34'ü yerliydi. Fuar s›ras›nda Patika Fuarc›l›k taraf›ndan 5 y›ld›zl› otellerde 378 al›c› a¤›rland›. Fuarda 6’s› yabanc› olmak üzere 20 yay›n grubu yer ald›. Fuarda 2 tasar›mc› defilesi ve 7 firma defilesi gerçekleflti. 42 m uzunlu¤unda defile podyumu kuruldu, tüm defileleri 7000 'in üzerinde konuk izledi. Fuar sonras›nda yap›lan anketlerde kat›l›mc› firmalardan % 87’si önümüzdeki y›l da fuara kat›lacaklar›n› belirtti. Fashionist, which was organized in Istanbul Congress Center in 2013, will be held in an area of 25,000 m2 by incorporating Lutfi K›rdar International Congress and Exhibition Hall in 2014. Fashionist 2013 in Numbers The fair took place at a total area of 17.500 m2. Total number of exhibitors was 115. 23 Designers took place in Designer’s Trend Area. Number of Foreign Participants in the fair was 14. 18,270 single visitors have visited the fair in 3 days. 66% of the visitors were foreigners, 34% were domestic. 378 people were hosted in 5 star hotels by Patika Fair Company during the fair. 20 Publishing Groups, 6 of which were foreigners, have participated in the fair. 2 Designer’s fashion shows and 7 company fashion shows were held in the fair. 42 m long catwalk platform was arranged and more than 7000 guests have watched all fashion shows. In the questionnaire after the fair, 87% of the participants indicated that they would participate in the next fair as well. Istatistikler Statistics ÖNÜMÜZDEK‹ YIL FUARA KATILMAYI DÜfiÜNÜYOR MUSUNUZ? DO YOU THINK OF ATTENDING THE FAIR AGAIN NEXT YEAR? FUARDAN MEMNUN KALDINIZ MI? ARE YOU HAPPY WITH THE FAIR? %67 %87 %27 %10 %3 EVET / YES %6 EVET / YES KARARSIZ / INDECISIVE KARARSIZ / INDECISIVE HAYIR / NO HAYIR / NO Katılımcı ve Ziyaretçi Exhibitor and Visitor Profilleri Profiles Kat›l›mc› Profili Ulusal ve Uluslararas›; Abiye Üreticisi Firmalar Gelinlik Üreticisi Firmalar Damatl›k Üreticisi Firmalar Moda Tasar›mc›lar› Sektörel Dergiler Ziyaretçi Profili Toptan Al›c› ve Perakendeciler Moda Tasar›mc›lar› Sektör Dernekleri ve Resmi Kurulufllar D›fl Ticaret Firmalar› Bas›n Temsilcileri 2013 Ziyaretçiler Fashionist 47 ülkeden ziyaretçi a¤›rlad› Bu ziyaretçilerin % Exhibitor Profile Local and International; Evening Gown Manufacturers Wedding Dress Manufacturers Suit Manufacturers Fashion Designers Sectoral Magazines Visitor Profile Wholesale Purchasers and Retailers Fashion Designers Sectoral Organizations and Official Institutions Foreign Trade Companies Press Representatives 2013 Visitors Fashionist has hosted visitors from 47 countries 66’s› yabanc›, % 34'ü yerliydi. 66% of the visitors were foreigners, 34% were domestic. Ziyaretçi Al›nan Ülkeler Visitor Countries Afganistan, Almanya, Amerika Birleflik Devletleri, Arnavutluk, Avusturya, Avustralya, Azerbaycan, Bangladefl, Belçika, Birleflik Arap Emirlikleri, Birleflik Krall›k, Bosna Hersek, Brezilya, Cezayir, Çin, Filistin, Fransa, Hollanda, Irak, ‹ran, ‹srail, ‹sviçre, ‹talya, Kazakistan, K›br›s, Kosova, Kuveyt, Kuzey Kore, Liberya, Lübnan, Macaristan, Makedonya, Malta, Meksika, M›s›r, Romanya, Rusya, Suudi Arabistan, Surinam, Suriye, Tayland, Tunus, Ukrayna, Umman, Ürdün, Yemen, Yunanistan Afghanistan, Germany, United States, Albania, Austria, Australia, Azerbaijan, Bangladesh, Belgium, United Arab Emirates, United Kingdom, Bosnia Herzegovina, Brazil, Algeria, China, Palestine, France, Netherlands, Iraq, Iran, Israel, Switzerland, Italy, Kazakhstan, Cyprus, Kosovo, Kuwait, North Korea, Liberia, Lebanon, Hungary, Macedonia, Malta, Mexico, Egypt, Romania, Russia, Saudi Arabia, Suriname, Syria, Thailand, Tunisia, Ukraine, Amman, Jordan, Yemen, Greece 2013 KATILIMCILAR / 2013 EXHIBITORS 26 TH EVENING / AKAY GEL‹NL‹K / ALCHERA / ALLURE / AVEN / AYfiE AY / AZARA LINE / BARTHLEY / BELLEZZA AB‹YE / BESIDE COUTURE / B‹SSET / BULAVA BY SATEN / BURSA MODA / BUT‹K DAYI / CAPAR‹ AB‹YE / CE LA VIE COUTURE / CH‹FFON / DETUAL / DRESS HOUSE / DRESSCHOLIC SHERRI HILL / ES‹N ARICAN / ESPERA BIG SIZE / EVRO AB‹YE / FAVORE / FIDDA / FOR COSTUME / FOUAD SARK‹S / FUL COLLECT‹ON / GARDO / GÜLEM AB‹YE / GÜLER B‹JUTER‹ / GÜLFEM MODA MY GOWN / JADORE / JASMINE Ç‹ÇEK / JUST ANGEL / KANEV‹ÇE / KENZEL – BEZZ / KG LEGENDA / LA NUIT / LIFE SERRA / MAXRA GOVANA / MISS DEFNE / MK MODA / MUZAFFER / NAR‹N MODA / ODRELLA / ODRICA / ONE STAR TO LOVE BY MISS TRENDY / ÖVGE MODA / POZDAPOZ / PR‹AMOS / RENG‹N / SABOROMA / SAID KOBEISY / SANF‹ORE / SEÇENEK / SERABELLA / SET MERAL / SHALA / S‹SSE GEL‹NL‹K / TARIK ED‹Z / THREE N / TREBIEN / ÜM‹T COLLECTION / VIENNA / VIOL / VIZON Fashionist Tanıtım Çalısmaları ¸ Fashionist Publicity Studies Uluslararas› Fuar Kat›l›m ve Ziyaretleri Barcelona Bridal Week Interbride / Düsseldorf Si Sposaitalia / Milano CPM Moskova Who’s Next / Paris ve Estet FashionWeek fuarlar›nda kat›l›mc› ve ziyaretçi olarak yer al›nacak. Dergi ‹lan & Advertorial Çal›flmalar› Ulusal yay›nlarda 42 ilan, uluslararas› yay›nlarda 13 Fashionist ilan› yay›nlanacak, çok say›da advertoriala yer verilecek. Azyaa Mode Haute Couture Azyaa Mode Wedding Lamasat Wedding Lamasat Fashion Haute Couture Snob Fashion Book Moda Sposa Collezioni Haute Couture and Sposa RendezVous De La Mode Profashion ‹ç piyasada 13 yay›nda ilan ve advertorial çal›flmalar yap›lacak. International Fair Participation and Visits Barcelona Bridal Week Interbride / Düsseldorf Si Sposaitalia / Milano CPM Moscow Who’s Next / Paris and Estet FashionWeek fairs are attended as visitors and participants. Magazine Ads & Advertorials 42 ads in local publications and 13 Fashionist ads in international publications have been published with many advertorials. Azyaa Mode Haute Couture Azyaa Mode Wedding Lamasat Wedding Lamasat Fashion Haute Couture Snob Fashion Book Moda Sposa Collezioni Haute Couture and Sposa RendezVous De La Mode Profashion In local market, 13 ad and advertorials were published. 2014 ‹zmir Adnan Menderes Havaliman› Outdoor Çal›flmas› 2014 ‹zmir Adnan Menderes Airport Outdoor Activity 2013 ‹zmir Adnan Menderes Havaliman› Outdoor Çal›flmas› 2013 ‹zmir Adnan Menderes Airport Outdoor Activity 2013 ‹stanbul Atatürk Havaliman› / 2013 Istanbul Ataturk Airport Megalight Outdoor Çal›flmalar ‹zmir Adnan Menderes Havaliman›’nda Ocak ay›nda yap›lan billboard çal›flmalar› Eylül-Kas›m aylar›nda ‹stanbul Atatürk Hava Havaliman› iç hatlar ve d›fl hatlar terminallerinde kullan›lacak, ‹stanbul’daki üst geçitlerde reklam çal›flmalar› yap›lacakt›r. Outdoor Activities Fashionist publicity areas in ‹zmir Adnan Menderes Airport and ‹stanbul Atatürk Airport Domestic and international terminals will be used between September-November. morever ads studies will be done at 0stanbul area overpasses Havayolu Yay›nlar›nda ‹lan Çal›flmalar› Skylife ve Pegasus Magazine gibi yay›nlarda Fashionist reklam çal›flmalar› yap›lacakt›r. Fashionist özel yay›n› “‹STmagazine” Ads on Airlines Publications Fashionist ads will take place on Airlines magazines such as Skylife and Pegasus. Fashionist Special Publication “‹STmagazine” Fuar›n ulusal ve uluslararas› alanda destekleyicisi olan ‹STANBUL Moda ISTANBUL Fashion Culture and Art Magazine “ISTmagazine” which supported Kültür ve Sanat Dergisi “‹STmagazine” 7000 adet bas›larak ulusal ve uluslararas› sektör profesyonellerine da¤›t›lacakt›r. the fair locally and internationally will be published in 7000 copies and distributed to local and international sectoral professionals. Davetiye Invitation 60,000 invitations will be published in Turkish- English- Russian for the Fuar için Türkçe- ‹ngilizce-Rusça 60.000 adet davetiye bas›larak y›l boyunca yurtiçinde ve yurtd›fl›nda fuarlarda da¤›t›lacak ve ulusal, uluslararas› yay›nlarda insert verilecektir. Sosyal Medya www.fashionist.com.tr adresinde tan›t›lan Fashionist’in Facebook sayfas›nda 100.000 üzerinde takipçi bulunmakta. E-bülten Gönderimi 7500 adrese düzenli elektronik posta gönderimi yap›lmakta. fair and distributed throughout the year locally and internationally and inserts will be placed in local and international publications. Social Media There are more than 100,000 followers in Facebook page of Fashionist advertised in www.fashionist.com.tr E-Newsletter Emails have been sent regularly to 7500 addresses. Afifl 3000 adet afifl bas›larak ‹stanbul’un çeflitli ilçelerinde afiflleme yap›lacakt›r. Alıcı Programı Posters 3000 posters will be printed and placed in various districts of Istanbul. Buyer Program Tüm reklam çal›flmalar›n›n yan› s›ra istanbul’un en büyük 30 D›fl ticaret firmas›yla iflbirli¤i yap›larak onlar›n en büyük al›c›lar›ndan In addition to the advertorial studies, a buyer collaboration will 400kifli 5 y›ld›zl› otellerde a¤›rlanacakt›r. The most important 400 buyers will be hosted in 5 star hotels. oluflan Gazete ‹lan Çal›flmalar› Ulusal yüksek tirajl› yay›nlarda ve uluslararas› hedef bölgelerin gazetelerinde ilan çal›flmalar› yap›lacakt›r. Pr Çal›flmalar› Uluslararas› alanda L’appart ile yap›lan çal›flma kapsam›nda 50 önemli isimden oluflan tasar›mc› ve editör ile Rusya’da faaliyet göstermekte olan ProFashion arac›l›¤›yla Rusya’dan 30 al›c› ve bas›n mensubu a¤›rlanacakt›r. Yurtiçinde 3 fark›l› PR firmas› ile çal›fl›lmaktad›r. Bas›nda Fashionist fuar süresince ve sonras›nda 7 farkl› TV kanal›nda 23 haberle Toplam 2 saat 2 dk 55 sn yer ald› Fashionist le ilgili 25 yaz›l› bas›n organ›nda 56 farkl› habere yer verildi. Fashionist Fuar› 110 farkl› haberle internet medyas›nda yer ald›. be made with the biggest 30 foreign trade firms of Istanbul. Newspaper ads Newspaper ad studies will take place especially in high circulation national publications and international publications of the target areas PR Activities In International arena, 50 well-known designers and editors with L’appart and 30 purchaser and press members from Russia via ProFashion will be hosted. Fashionist has 3 different PR companies locally. In The Press 2 hours 2 min 55 sec in 23 news in 7 different TV Channels 56 different news in 25 printed media organ about Fashionist 110 different news in internet media about Fashionist Fair Total of Katlm Conditions for kosullar Exhibitors . ‹stanbul Kongre Merkezi ve ‹stanbul Lütfi K›rdar Uluslararas› Kongre ve Sergi Saray› Salonlar› Otiad Üyesi firmalar Bofl Alan 125 Euro + KDV Otiad Üyesi Olmayan Firmalar Bofl Alan 140 Euro + KDV Standart Stand ile kat›l›m yapacak firmalar için standart stand kurulum maliyeti fiyata eklenecektir. Istanbul congress center and Istanbul Lutfi K›rdar International Congress & Exhibition Center OTIAD member firms Empty space 125 EUR + VAT OTIAD nonmember firms Empty space 140 EUR + VAT Standard stand cost /sqm will be added to the price for exhibitors who will attend with the standard stand Tasarmclar Designer’s Lounge Fashionist 2014’te Tasar›mc›lar için yarat›lacak Designer’s Lounge’da 30 tasar›mc› a¤›rlanacakt›r 30 designers will be hosted in Designer’s Lounge Area in Fashionist 2014 Fashionist 2013 Trend Area’da 23 Tasarmc Yer Ald 23 Designers in Trend Area in Fashionist 2013 Banu Güven Çi¤dem Ak›n Elif C›¤›zo¤lu Ezra+Tuba ‹pek Tohumcu Merve Bay›nd›r Serdar Uzuntafl Songül Sarpbafl Ayhan Yetgin Günseli Türkay Nil Kandemir Songül Cabac› 2showapp Begüm Saliho¤lu Closh Boutique Db Berdan Didem’in ‹zi Elaidi Evren Kayar Gamze Saraçoglu Lug Von Siga Sade Istanbul Tu¤ba Ergin Zeynep Erdo¤an Designer’s Lounge Designer’s Lounge Fashionist Fashionist Defileler Catwalk Shows 2013 y›l›nda Lütfi K›rdar Kongre ve Sergi Saray›, Rumeli Salonu’nda gerçekleflen defilelerde 42 metrelik podyumu, 800 kiflilik oturma kapasitesi ile Fashionist ziyaretçileri 3 gün boyunca 2014 koleksiyonlar›n› görsel flovlarla izleme imkan› buldu. Düzenlenen Gala defilesinde Elif C›¤›zo¤lu, 1.günde Ezra+Tuba, Fashionist’e özel olarak haz›rlad›klar› couture koleksiyonlar›n› cemiyet ve moda dünyas›n›n önde gelen isimlerine ve yerli yabanc› sat›n almac›lara sundu. Alchera, Favore, Fouad Sarkis, Kenzel, Muzaffer, Priamos ve Rengin 2014 koleksiyonlar›n› defile alan›nda sergiledi. Catwalk show and foyer areas set by professional organizations for fashion shows performed in Rumeli Hall of Lutfi K›rdar Congress and Exhibition Hall have revived the organization. The Visitors of Fashionist had the opportunity to watch 2014 collections for 3 days in a 42 m long catwalk with 800 persons seating capacity. In the gala show Elif C›¤›zo¤lu and in the first day Ezra + Tuba presented their couture collections prepared specially for Fashionist to luminary names of the society and fashion world along with local and international buyers. Alchera, Favore, Fouad Sarkis, Kenzel, Muzaffer, Priamos and Rengin presented their 2014 collections in the show area. 2014 Lütfi K›rdar Uluslaras› Kongre ve Sergi Saray›, Rumeli Salonu’nda gercekleflecek defileler icin alan›nda uzman kurulufllar taraf›ndan 40 metre podyumu olan dev bir sahne kurulacak. 1000 kifli izleme kapasitesi olan defile alan›nda fuardan 1 gün önce tasar›mc› galas› ile bafllayacak defileler, kat›l›mc› firmalar›n defileleri ile 3 gün boyunca devam edecek. The catwalk shows of Fashionist 2014 will take place at Lutfi K›rdar International Congress and Exhibition Center, Rumeli Hall. 40 meters of catwalk platform with 1000 seating capacity will be created by expert teams. Catwalk shows will start with the designer gala night 1 day before the fair starts and will go on during the 3 days of the fair.