Kalıp

BirleSik Metal Diinyaya a$lryor
BirleSik Metal 0pens to the world
Demirkaya, "Tilrkiye'deki pazarda Demirkaya, "We llave co{y'tg ta a
qelmek istediqimiz noktaya qeldik, gu an
p*Fnt tfzat we have wanted
Fn
Turkey's market. N*w expanding of
da qeligerek ihracat potansiyeli >ur exports p*'tentfai is the mast
artrmamrz en 1nemli hedefimiz."
important tarqe{ Gf Gtss-s"u'
6zel Eeliklerdeki stokEuluqumuzun daha
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Rciportaj - Fotolraf: Tacettin Ekinci
l{rterview - Photo: Taeettin Ekinci
Avrupa'da stok igin yer aragtrrdrklannr belirten Birlegik Metal
Genel Muduru lsmail Demirkaya, hedeflerinin 30 ulkeye ih-
Indicating that ihey were investiEating a place for stock in
Europe, ismail Demirkaya., Directer General of Birlegik Metal, said that their objectives were to expotl to 30 countries
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racat yapmak oldu$unu soyledi.
bir
gegrnige sahip olan birlegik
metal Firmas rm braz tanryabilir mlyiz?
Turkiye'deki takrm qeligi sektorune baktr$rmrzda yeni kugak
Qelik sektdriinde uzun
takrm qelikgilerin en eskisiyiz diyebiliriz,
Sektordeki etkinli$imizden dolayr firmamlz tantnan bir firmadrr. Ozellikle ozel takrm qeliklerinde sektorde gok iyi bir unu-
miz var. Ayrrca kritik kalrplara yonelik
malzeme tedarikinde
de>eald
fuczs re
we kn*pL,
stwpze
ab*ett
Ei.r!.egi.k
Met*! f,iran tbrnt
lawg ls,i.stat3t iti tbe steel sect&r'?
I can say that we are the oldest of the new generatton tool
steel produeer when we look at the sector of tool steel in
Turkey.
Our firm is a ttrell-known flrm due to our efficiency in the
sectar. There is a very well preduct of ours in the sector
sertoustJ/ a
,:Jartlcuiar!\,/ it speciai !aa! ltlel5' in additian' we are
Stok yeri 4 qube ' 30
supptyinE ciirected tawards criitcai
Son preferred firn is the material
firmaytz'
bir
olan
portfoyu
yakrn mugteri
fat,gun, ile 3000 e
hiqbir yabanct firmayla or- ncldeVy'ehavesome30a0eusiomers'portfoliosvlith6siock
La'stly' adding this will be
oiur"n Uun, eklemek do$ru olur bence'
places, 4 branehss and 3a employees'
yerli
sermayeye
%100
sieqeli$i
sektorundeki
taklr!r olmayan taktm
10A?'o natiite capital in the taol
true in ny apinion, vv7 possess
any t'oreign firm'
sahip bir tirmaYv'
el seclor hav!ng ne partnership with
de ciddi olarak tercih edilen bir firmayrz
6
i9 rAKIM QELiGi
"stcAK i9 TAKIM gELiGi VEYA socuK
6ruenivonuz"
iirtin yelPazenizde neler var?
baktr
berilyum wolfram
Yart mamul ozel taKlm qelikleri' bakrr
titanyum alaqlmlarl ve
ozel
aluminyum
gibi ozel alaqrmlar sert
Ktsaca sac'
ozel nikel bazlr alagrmlar urun yelpazemizdedir'
bilgisi gequbuk, lama ve blok formunda bulunan m0hendislik
bizim konumuzu tegrektiren tiim yarl mamul metal alagrmlarr
qelikleri 6000 serisi
kil eder. Ornegin saf elektrolit bakrr imalat
yer almaz Qunaluminyum gibi konutara iirun yelpazemizde
ticari kalemlerdir'
kii bunlar muhendislik bilgisi gerektirmeyen
gerektiren yart maBizim portfoyiimiizde muhendislik bilgisi
etkinligimiz ve tekmul malzemeler yer atrr' Kritik kalrplardaki
odaklanmamtz sayenolojik qeliklerdeki liderligimiz bu konuya
ig takrm geligi veya sosinoeoii. gu an en gok alternatifli srcak
Meialdir'
ig takrm qeli$i oneren firma Birleqik
$uk
Hangi firmamn iirtinlerini satlyofsunuzt
vermeden once kapasite tanlmlnl
$imdi bakrn bu soruya cevap
firmantn yapabilece$i ve
uzerinde konugmak gerekir' Her uretici
5tdGs55T
"eiv€
FfufT
tr{*ft€SEggt CR CfiLfr W*ffiK SrF€L"
{lt'e !lsrve !,c 1{;dt}'l}r'&dlati rtetage?
special ailoys as capper
Semi'menufactured special tooi steels'
speetal titanium alloys
beryllium, waifram eopper' hard alurninum
prcdLrci range' Shortly' all
ani speeial niekel based alloys are our
inforffieiai altoys, whieh necetssitate engineering
""\'!.iJ.!
ef serni'product
lama and block constitLlte our
matton in Ihe forn sn1et metai, bar'
pure eleetralyte copper na'
utork a,rea For example' the su'*^lecil
do naf ta-ke in
nutacturing steeb 6AiJt) series stjeh as aluminurt
items
eommercial
tney are th€
aur praduet range Because ef
mate'
Serrti-produetion
that de nai require engineering knawlsdge
rialsthatnecessftaleengineeringknow|eelgetakeplaceinaur
Ieadership
portfolie Our eiiectit'eness in eritieat moids a'ne|
in
ta facusing on this subieet'
ieehnalogica! steels happen thanks
mast alternattve hot wark
Novr Bitlegik Meta.l is the firm tha't affers
ioal eteet or colei wark tcol stsel
Elts 3rtsvl
seEl lat"*lecetts +tf eulei'tls -fdr*e?
is neeessary io speak on
Now before rlsponding ihis question it
proaucer firm
definitian There are things that every
demir gelik fab- fi€ eapaciiy
up iran-steel
take
let's
yapamayacaQl geyler vardrr' Orne$in Turkiye'deki
abie to niake sr riat For exarnple'
malzemeleri srntflartyla ean be
produee
Uretecekleri
they
bunlara
which
alaltm
ele
materia-ls
rikalartnt
define the
Pazarda piants in Turkey, these
tantmlarlar'
make
arallklartyla
They
boyut
sizes
programlarlyla
and
programs
uretim
v,tiih their elasses, produciion
Bu kapasite gerqevesinde sithe
yaparlar'
within
orders
tanlmlarlnl
take
They
kapasite
kendi
flreir capacity definition in the marKet'
v'rarld
Gntire
the
iri
pariglerini alrrlar. Tum dunyada bu boyledir'
is
sc
eapacity lhls
bu kural tama- framevtark of this
in
Takrm geliginde bir Uretim prosesi oldu$undan
vitia regarcting production proeess exrsts
ls
eompleiely
rule
This
olan firmanln boyutdtas
ltmits
prorJtieiion
has
producer
men geqerlidir. Her taKlm qelili ureticisi
tocl stee!
uretim stntr- taet stee! Every
main
.at oLrux teknoloji olarak malzeme crnsi olarak
me'teriai type Naw in Turkey' this
iecnnotogy,
ntensianal,
geliginde bu ana gerqeklik
had
event
th€
af
dirnension
larr vardrr.$imdi Turkiye'de takrm
ffiarketing
reality had been forgoften;
qtkmtg
durumplana
one
produ'
firm is shown as if
unutulmug, olayrn pazarlama boyutu
put ferward ta thc fareironi Namely X
Europe' there are firms
ln
However'
da.YaniXfirmasthermalzemeyiuretebiliyorgibisunuluyor'
eing every kincl of ttieterial
haddeciuretenler
sac
var
in the
Oysa Avrupa'da d0vmeci firmalar
metal, rcllers' bright sfeel' namely
yani Dun- proCueing fotging, sieel
var'
firmalar
ureten
steel
ler var blokqular var oright
,llorleithereisnota.firintDproclae,196|g|.ge|ineverysize'Theqeli$ini uretsin Dolayada bir firma yok ki her olqude takrm
pafiners in this ntatter according ta the
ou- refor€, ti/e havc cnosen
seQml9
partnerler
gore
baztna
their flexibility
y,.,yta biz bu konuda urijn
prr}duei t,ase, !n the speeiai sieels' regardi.ng
Edelstahlwerk
dolayr
ln additian'
esnekli$inden
iuiO^yrr' Ozel qeliklerde
Qssenberg is a gooa partner af ours'
Amerikan Crucible fir- Eeletsta.niwsrk
worla in poruder
Ossenberg iyi bir partnerimizdir' Yine
erucibie fiin is a teading firm of the
firmadtr ve ot- the American
lider
dunyadaki
geliklerde
In
copper berylli'
masl toz metalurjik
ancl is attr parlner in Turkey'
Amerikan metallurgieai steets
berilyumda
partnerimizidir'Bakrr
zim Turkiye'deki
Almanya ve Amerika un,tfi€AmerlcanNGKisourpartner'W6aansaythet|uoeaun.
re56urce6'
r.rC6 o"ttn"rimizidir. iri utt<e sayabiliriz
trtes, Germany anrJ A'merica are aur
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dflf FS#C' SF€EA fff
"T!4EFE e#E & S€trt$#S CGFt'I:PETtTtGfd
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WGftLfr"
E1est <lec,el<j7c?ce:tts
o
se{t{>?""
p
lse=wer
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Mdt?gl
{lfe
Fse:ieeg
ezats*Ee sezee'gdetg
zc)€Ec Ese.Elae
ztp'
Ekscs;
e:ti:terietaced"
dte
tke
za*s"!a| stee|
detis'i'q# u:it{l 'Ls'tek>t a*sl a aeetu
tbis
$a>es Eirdegik Met&! elolerfite
eeted i:,e t|:se ca{}e"ld saee!
*c*rg'ing? A.{tec" t|:sis, Et)fu{t{ {{tEs isc Fsesgss
seecta p*euee" Erdrlfi€{rt'$r!, f}{a6'r'
se{:t€}s' &"ecti fuc Ta*"kezt ds tEset"e
t€?"e*EEj Pe"{4ie{tP
tool steels Namely' we
Ste€ts inat we seti a.re in ihe area cf
ihousandth of th€ total steel
metttion a maket evcn less than ane
can equal to 50'60
market A.lthough "t-ion metallurgical eleet
it aeeo"
steel aE monetary value' as amount
tans
rnanufa.cttrifig
sectar such as steel So' I
unts far v€ry few t.)finege n a maerc
with steel only via this market
ean look at deveaprneits retatecl
olugturduklarr yaprlarla buyuk pay sahibi olmak istiyor. Bu aqtdan
bakrlrnca devamlt kritik ve stratejik uretici firmalarr sattn altyorlar
geligmekte olan ulkelere buyUk yatrrrmlar aktarryorlar. Bu firmalar
gu an alttn donmelerini yaqlyor, Qunku takrm geli$inde ozellikle
dovme urunlerde kapasiteler dolmuq durumda 18 aya uzanan
terminler var. Yani bu kadar talebin oldu$u ve arztn yeiersiz kaldt!r bir durumda nasrl rekabet olugabiliyor diye sorabilirsiniz Bu 9u
demek ilerde yeni takrm qeli$i uretici firmalar grkacak ve herkes
ilerideki bu buyuk rekabet iqin gimdiden gardtnr altyor. Ayrtca bir
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a seriotts eampetiiion in ihe woild in tool steel, EspeciFrance and Auslria v,"ith their struetures made up
Germany,
aliy,
wan! to have a oig €hare ifi this competitian t\lhen looked at throttgh this respeet, lhsy purchase continuartdy eritieal and slrategic
firms, invest greatly in ihe deveioping countries. lJow these firms
e:<perience ti:eir golci term. Because in the toal sleel especially in
forging pradttets eapaciiies have lseen fuli, there are deadlines exteneling up io 1B months f,lamely, yau ean ask a question hot'+'
the corrpeiiiian ls made up rn a situation in whieh demand haptens ln such amouni and su1:ply is nst sufficient This means'
Ihe,'e is
gok imalat geli$i veya ozel alagrmlar ureten gelik firmalart ktytstnin the future ane! everybody
dan da olsa sekiorun etraftnda geziyorlar. Orne$in aglnma daya- nevr tae! sieei prcdueer frrns emerge
the great competition' ln
for
guard
now
an
frorn
tltetr
yeni
is
ma,king
plastik
qeliklerinde
uretimlere
kalrp
nrmlr levha ureten firmalar
praduee'manufaeturing or alloy
malzemeler tasarlamaya ve pazara sunmaya qoktan bagladtlar' arldition, man,v steel firms, whieh
being a.t the brink For
Butun bunlarr alt alta koyup Turkiye pazarrna baktr!rmrzda soyle steei, stralt sttrrotinding ol Ihe sectar even
praduc€ panels are durable against corrobir manzara ortaya grkryor. Talebin bu kadar yuksek oldugu bir exan'ipie, the firms tha!
plastic molol sfee/*" designing nen'
alanda bile Avrupalt qelik firmalarr bu derece ktran ktrana bir re- slen began for praduciions rn
market vertt long tim€ ago When we
kabete giriyorsa Turkiye takrm geli$i sektor0 bu rekabeti onumUz- materiais encl affering to tiie
putting
ali of these one after the other
deki gunlerde sonuna kadar yagayacak.Biz sektore ilk girdi$imiz- leok at the Turkey's marke!
area where demand
de bu rekabetsizlik kargrsrnda gagrrrp kalmrgtrk' Blraz gaka gibi such a view is appearing Even thaugh in an
Ioughly as much as
eornpete
olacak ama kegke Birlegik Metali bir 5 yrl daha once kursam de- is vety high, if the European firms
to the €nd in the
up
campelition
digim gok olmugtur. Bombog bir alandr ; herkesin baqartlt olabile- tiii6, TLirkey wii! experience this
tae
seeiar, we were
the
entered
when
ce$i bir donemdi. Oysa gunUmuzde her gey gok daha zor. Birle- upcoming clays ln the tirne
is
some
it
non'campetitton'
af
this
ioke, but it
srirpriseci in the face
gik Metalin yakaladr$r bu ganst 9u an kurulacak yeni bir firmantn
fllefal 5
Birledk
establisheei
t
haC
'r,appened
i
wieh
saying,
mttch
yakalamasl qok daha zor, Hele 5 ytl sonra bu imkanstz olacak'
peiod
everybody
was
a
quite
it
arca;
ernpty
vt/ae
a
years
ii
ago
Neden ? Bu konu gok kafa yordu$um bir konu oldugundan 9u 9eis nare difficult
kilde izah edebiliyorum TUrkiye'deki takrm qeligi sektoru Av- eouid be succsssful, However, today everything
diificult to be
is
very
eattght
has
iVieta.t
Birleqik
ihat
chance
rupa'daki stokqulartn yagadr$r sureci aynen birebir yagayacat<' Tl'tis
after
5 years, this
firm
Particuiarly
newiy
eslabtished
by
a
yapmt9eaught
Yani serbest piyasa kogullarr beyaz egya sektorunde ne
I pandewhieh
on
matier
is
a
tssue
Thrs
Why?
irnpossible.
be
wilt
sa takrm qeli$i sektorUnde de ayntstnr yapacak. Bu 9u demek nawil! ex'
Turkey
in
sector
Tool
stee!
this.
like
I
can
state
much,
rerl
srl bugun Finlandiya'daki srcak ig qeliginin kg fiyatryla ltalya'daki
srcak ig takrm qeli$inin fiyatr arasrnda 10 -15 centlik bir fark varsa
ve bu farkta lojistik gibi nedenlerden oftaya grkan gayet aEtklanabilir geyse, Bu TUrkiye'de de olacak. O gok eskilerde olan guzel
karlarla kimse malzeme satmayt beklemesin artrk.Bu rekabetten
gekinen ve tatlr karlara alrgan firmalar ellerinden firmalarr qrkarmaya baglarsa hig gagrrmam.Buyuk Avrupalr stokgular pazara
hakim olmaya galrgacak. Piyasa ve bLiyuk takrm qeligi firmalarrnrn
Turkiye'deki satrg ve kar fiyatlarrnr belirleyeceli aynca kalite olarakta aradaki farklarrn kapandrgr bi pazara dogru gidig olacak.
Bu kagrnrlmaz bir gergek. Bunu gimdiden hisseden firmalarr anlryorum Qunku gergek rekabet kolay bir gey degil. Uretimi ve ekonominjn tUm dinamiklerini belirleyen gelik gibi makro bir sektorde
piyasa kogullarrnrn hala tam anlamryla yerlegmemig olmasr gu an
igin soz konusu ancakyann boyle olmayaca$r gok belli.
Gergek piyasa rekabetinin bir getirisi takrm geliQinin kendi iginde
ayrrgmalar ve uzmanlagmalar
perience the process one to one, which the European stack makers are experiencing. Namely what free market conditions did in
the white goods sector, the tool steel sector will make the same
This means that, how today there is a difference of 10-15 cent
between kg price of hot work steel in Finland and ltalian's and this
difference whieh is the thing can be quite explainecl, reveals the
reasons such as logistic, this will also happen in Turkey. From
now on nobady expects to sell with good profits happened in old
times. lf the firms that hesitate from this competition and accustomed to ihe sweet profits, begin ta dismiss the firms, I am not surprised at all. The big European stock makers will try ta dominate
to the market. lt will be a trend that the firms af the market and
big tool steel to determine sabs And prices, besides as quality it
will be alsa a market differenees te clase, This is an indispensable reality. I realize the firms that feel this fram naw. Beeause real
olmasrnr sa$lamasrdrr. Yani
gu firma buyuk blokgudur gu
firma plastik ka|p geliklerinde
E?i#:i"::;;"i"
dynamies of economy, naw
uzmandrr gibi yorumlarr ileride
gok duyaca$rz. Her kes kendi
yerini gimdiden belli etmek zorunda. Biz bunu daha kurulugumuzda ilan ettik, kugaktan
kugaga sermaye aktarrmrnrn
rekabet edemedigi tek alan
bilgi gerektiren ozel qeliklerde
yoQunlagarak krsa surede li-
market conditions are in question that ha.d not settled fully,
but tomorrow ta,ill not be so is
very clear.
A gain of the real market competition is tool steel to provide
clisintegration and expertise
inside of
derli$imizi gosterdik.
Beyaz eEya sekt<iriine ben,
zet bit rekabetten bahsediyorsunuz, Peki siz bu rekabetten nasil etkileneceksiniz? Finans bu rekabeti belirleyen
ana etken olmayacak mr? Bilgi tek bagna yeterli olacak mr?
Oncelikle gunu belirtmek isterim, bizim rekabetten etkilenmemiz
igin bir Birlegik Metal gibi bir firma daha olmasr gerekiyor. Bu sorunun gizli cevabr aslrnda Urun yelpazemizi sordu$unuz sorunuzla
cevaplamrgtrk. Muhendislik bilgi gerektiren yarr mamul malzemeleri satrg porlfoyU olarak belirlemig bi iimayz.
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we
strch as 'that firm is a big bloc-
ker, that firm is an expert' in
pla;tie steel molds in the future. Everybady is obliged to determine their own place from
now. We promulgated this in our establishment date. We showed
our leadership by intensifying on speeial steels that is the single
area on which ca.pital transfer cannot campete from ane generation to other.
Yaw tueewtiaca
d4 carcepetit'da)zz
likeres
iae
wbi.te goads, Well Fcau
noktada takrm geli$i gibi spesifik bir alanda bilgi ne derece onemli.
wi.N 1ay6 afJbct fro*c tlxi.s c{}lttpetiti.rn* Will fiaaeapete na!. ta be
t&re t e&ifi Jfdrcto?" to dletee"rltime thd.s c{.}r?El}etitd$ta? Will dztfarewatdant Fse swfficdeazt ezlotae by dtselJ?
Bunu iyi tespit etmek gerekiyor. Bunu bugun teknoloji firmalarrna
bigilen akrl drgr satrn alma rakamlarryla gorebiliriz. Milyar dolarlarrn
dondu$u bir sektor. Amerikanln geng bilgisayar patronlarr bugUn
isterlerse takrm qeliginde kag firma satrn alabilirler. Demek ki bilginin de$ere ddnUgtugu bir pazar var. Firmalarrn degerini afttk oz-
First, I want lo stress this. ln srder to get affection from competition it is necessary to be a firm as Birlegik Metal. This secret answer of the question, actually we responded with the quesfion related with aur preduct range We are a firm that we harte determined semi-product matenals require engineering information as sa-
$imdi gergek piyasa kogullarrna baglr olarak rekabetin olugtugu bir
N
itself. Namely,
utill hear eommends much
varltklarr, stoklan, arsalan, arabalan, banka hesaplarr belirlemiyor.Bilgi Pazar payt firma yaprsr qok daha fazla oneme kazanryor.Biz Takrm geli!inde teknolojik malzemelerde bilgi gerektiren
bir alanda rekabet ediyoruz.
Qelik sektorun kendi iginde bilgi merkezli ufacrk bir atolyede kurulup gu an sektorde lider ve dev firmalardan biri olmamrz bagka
nasrl agrklanabilir ki? Ustelik en gok maldur brrakrlmaya qallgrlan
hakkrnda toplantrlara yaprlan surekli engellenmeye galrgrlan bir
firma olmamrza ragmen teknolojik qeliklerde agrk ara liderligimizi
ilan edebiliyoruz. Bunun nedeni igte takrm geli!ini bilmemiz ve Ulkemize kargr devamlr kendimizi borglu hissederek daha gok qalrgmamrzdrr.. Dolayrsryla biz biraz daha rahat bir alandayrz. Ama
ilerde birlegik metal gibi bir firma daha qrkarsa igte o zaman igimiz zor olacak.
les porlfolio.
Now at a point where competition happened being faithful ts the
real market conditions, how much is information impsrtant in a
specific area such as tool steel. lt is necessary to determine this
well, Today we can see this that is tailored for the teehnalogy
firms via out of mind purchasing figures. A sector in which billions
dollars are circulatecl. The young computer bosses of Ameriea if
want they can buy haw many firms in tool steel. Therefore, fhere
is a rnarket information transforms to assef. From now on. eauities, stocKs, estates, cars, bank accounts are not determined value
of the firms. lnformation-market share firm strueture gets importanee much more. We compete in an area thal requires infarmation in technologic materials in tool steel.
The steel sector inside of it being established in a small atelier,
tarhich is the information eentralized, now hovl is it explain being
ratr aldtTar ve yatrim yaprnay^ bagladdar. Tiirkiye agrsrndan one of a leader and giant firms? Moreover in spite of being a firm
tried to make poor, being helcl me€tings about it, it is tried ta be
bunu nasil defedendiriyorsunuz?
Yine son giinlerde diinya gelik devleri Tiirkiye de yatrnm ka-
Ulkemiz aQrsrndan bunu gu an iqin degerlendirmek gok guq. Bahsetti!imiz firmalar Ulusal sermayemizin birikimleri sonucu olugan
hinderecl continuously, we can declare our leadership vtith a ttrg
clifference in technological steels.The reason af tttis is to knov,r toal
hepimize ait olan de$erler. Yabanct sermayenin gelmesi ekonomi
aqrsrndan her zaman iyi bir gey. Bankalartn el de$igtirmesi sonucu basel kriterleri daha basktn bir gekilde gundeme gelmeye bagladr. Ortak ve herkesin anlayabilecegi bir muhasebe sistemi son-
sfeel and work much mare feelrng aurselves indebted against our
coLtntry, So, we are in an easier area. However, in the future, if a
firm ernerge like Birelig Metal at that time our work will be cilfficult.
rasrnda yabancr sermaye bu ortak havuzdan firmalar seQmeye
Eil ?'e{:eelt dctj,s, 66fot6tt zt,oe"!el.'s ste€l gi4E?ats EEecided t{} dsilest
baqlayacak. Her gey sistematik geligiyor,
Te*'Fzey a'n<l lsegaaz
Ancak burada qok ama gok kritik bir nokta var, Yabanct yatlrlm
nasrl geliyor.Yani bugun bizim insantmtza ait olan bir firmantn el
de$igtirmesi yabancrya gitmesini nastl destekleyebilir ki. Oyle yabancr firmalar var ki tek bir kurug yatrrrm bile yapmtyor yani akan
qatryr bile tamir etmeyen yabanct firmalar var. Basttrtyor parayl
alryor firmayr tek yatrnm yok . Bu gekilde bir yabanct yatlrlml
kimse desteklememeli. Buraya gelip devlet Ar-Ge destekleriyle hibe paralarla kendisine tesis kuran yabanct yattrtmct bile var bu ulkede.. Bu yatrrrmlar agtklanmalr. Satrn alarak gelen yabanct firma
birde yatrrrm yapmryorsa bunun adt somurgedir. Ancak buraya
gelen yatrrrm yapan istihdam olugturan yabanct yattrtmtn el ustunde tutulmasr gerekir bu gok onemli bir geydir.igte bu noktada
yabancr yatrrrm desteklenmelidir. Firma sahibini zengin eden yabancr yatrnm bir yatrrrm de$ildir, Bizde kuruldulumuz gunden itibaren bu konuda inantlmaz baskt var, Dedikleri ktsaca gu "lsmail
Demirkaya seni biz qok ama qok zengin edelim, senden sonraki 3
kugak dahi srkrntr qekmesin sen bize qalrg, bize kazan . senin firman bizim limamrz olsun". Buna haytr diyebilecek qok az kigi var-
drr. Biz buna tam 3 kez haytr dedik.Ancak ilerde qok buyuk yattrrm garantileri veren bu ulke iqin bir artt deler olugturan firma ile
birlikte olabiliriz.
"
ilreli
REKABETiN oLU$MASI $ART"
Tiirkiye gelik pazatrnr de$erlendirecek olursanrz neler
s<iyleyebilirsiniz? Tiirkiye'de Birleqik Metal'in konumu
nedir? Sizi di$ederinden Ayran <izellik nedir?
\
o
\
C]
a)
a
E
c.)
o
!o
:
N
O
O
N
E
o
=o
o
54
{E
sl}
{r
ct qf
to
d?au{Jst, Eiq}et) ailt} x,+ae
et:efiuste
tPcds iee
itt
tlce
lElas k ejt ?
evaluating this is very diffieult tn the aspect of our eountry, The
firms ihat we n'tentioned are the assets have happened at th6 end
of national capital accumulation. eomhlg of foreign eapital is a good
thing far every iime in terrns of economy. At Ihe end of changing
hand of the banks, Basel cflterions began ta eorne on the agenda tn
a heavy way. Fereign eapital will begin to chaose firms from this
common pool following common and an account system of whieh
everybocly can realize, Every think is develaping systematieally.
However, here there is a more and more critical point lnvestftient
comes how. Namely, today changing ha.nd of a firm that belongs to
our people how it ean suppari it. There are such foreign firms that
do not invest even a single piastre, namely there are foreign ftrnts
that do not repair even the leaking roof. Wha gives money buys firm
btl there is no any investment. Nobody should support a foreign rn'
vestment, ln this country, even there is fareign investar coming he'
re to eslablish facility via donaiion moneys and state R-D sttppotts.
These investments shauld be explained. The finn that comes by
purchasing firm even does not rnake investment it6 name is imperialisi power. But foreign investment that comes here and tnvest
and make Employment it is necessary to be held on the hand, this is
very impoftant thing. Here in this point foreign investment shoulel be
sunDorted, The invesiment that make awner of the firm enrich is
noi a foreign investment There is an incredible pr€ssure on us since ihe establishing day. Shortly their saying this, "lsmail Demirkaya
we allow you make nch muc|t but mare and more rich, even three
generations following you do not suffer, you work for us, wtn for us,
your firm become our firm." There is vety few people to say no ta
this. We have said no to this truly three ttrnes. But in the future, we
ean tagether with a firm that ma.kes up a positive asset for this country whieh gives very big investment guarantees.
Nov,t
$imdi bu soru taraf olan bir kigi agrsrndan deQerlendirmemesi zor
bir soru. Ben tarafrm. Birlegik metal firmaslndan taraftm. Benim
tUm konugmalartn web sitesinde yazdt$tm tum yaztlar tek bir geye
odaklrdrr. Oda ilkeli rekabetin olugmasr ve sektorde yanltg bilinen "lT iS A fV€CFSSttrAFE Tfr BE A PRWAWLEfr QOMPETIT|O||"
pazarlama ki rlilikleri nin ve bagr bozu klu!un ortadan kalkmasld t r. Ef
;yau eil&hL{tte Turkejt's steel *a*rket, efu{cl cafi ?oc€ ,ell?
Yani ben tum derdim ve tum kargr Benim kargr qtktt$tm ilkeli reka- a;/h{zf. i.s pasitdow af Edrlegik .E€er&l tua. Tatrlde3'? XVrP}{rd ds t4se chs'
betin onundeki bagtbozukluk bunu da her ftrsatta dile getirlyorum r {ect e n"i s tic t gi {a ! s e}t a.c' {EE e 3, ace jfr' *pn E>t h e e" s ?
zaten. $u firmayla veya bu firmayla hiqbir igim yok. Qeli$i satan Now this question is a- difficult qu€stion-not to be evaluated by a
veya geli$i rsrl iglem yapan rapor haztrllyor. Boyle bir sektordeyiz. sided person I am sideC. I am sided from Birleqik Metal All of
Biraz ironik olacak ama qelili satan kiginin rapor haztrlamast ci- speeches of mine, our artieles on the web page are tocused on a.
nayeti igleyen kiginin zablt tutmastyla aynt.. Masa bagltnda altnan single thing, It is ta farm of the prineiplerl eompetition and io rekararlarrn hiq sorgulanmadan hayata gegirilmesi higbir kontrol me- move marketing pollutions that know wrong in the sector a.nd irreobiection is
kanizmasr olamadan tUm rekabeti hiqe sayarak herkesin dugun- gularity. Namely me, all of troubles of mine and being
I
principled
state
this in
the
competition,
irregularity
in
front
of
the
cesi hayta geqirmeye qalrgtrgr dan duna bir rekabet var. $imdi
that firm or this firm.
to
do
with
There
is
nothing
every
opporiunity,
ben tUm stoku bedavaya da$rtacak olursak ve bunu sUrekli yaparWha sells st€el or make heat treatment prepar€; r€port. We are
sam ve ya bedava rsrl iglem yaparsam bu rekabete ayktrt bir duin such a ;ector lt is same irony, but preparing a report of a per'
rum yatrr ve yasal olarak sugtur.
son that sells steel is the same with a rnurcler that reeord proeee'
Bizim gabamrz gudur ilkeli bagkastna gamur atmayan sektoru ve
dings Letting the decision taken a.t the table put into action withorekabeti ilgilendiren ana konulara bir kurum gergevesinde hareket ut being any control meehanism, there is a competition more than
geligtiren bir anlayrg olugsun. Bizi ayrt tutan bu ayrtcaltkttr.Biz iyi thought of everybody to put into practiee being in defiance of all
olan kazanstn diyerek gUne baglryoruz. Yani sektorde fair play ru- competition, I''lav't if we distrtbute ali of stock free and make this
hu biraz eksik. Ancak buda zamanla oturacak.
eontinuously or make heat treatment free, this make up a €ontrary
Takrm geli$i konusunda bir merkez kurulsun ilk parayt biz verece- condition to competition and became a erime legally. Aur effoft is
giz diye ga$rr yaptrk ama onaylayan ovgu gonderen beraber ya- this, is to be an understanding being pilneipled, not to splash to ot'
palrm diyenler ve bravolardan bagka bir gey duymadtk. Elini cebi- her one, and develaping an action interested in campetition in the
ne atan yok. Bazen Karadeniz inadryla bu igi tek bagrma yapaytm
diye aragtrrma enstituleriyle universitelerin doner sermaye gerqe_
vesinde pay alacagr bir laboratuar kuralrm gop raporlarr tarihe
gomelim diye dugunuyorum ama gerekli zamanr bulamlyorum.
Yeni yatrrlmlar yaprnayr diigiini.iyor musunuz? Anadolu,da
nerelerde varsrrrlz?
Tuzla'daki ana binamlzrn projesi tamam. Anadolu,nun her yerinde
varz. Trabzon, Giresun, Krrklareli, Diyarbakrr adana iskenderun
framework of an organization Thing that keep apart us ls fhrs drstinctiveness. We begin day by saying, whieh one is good, let it wins.
Namely, there is some soul of fair ptay in the sector. But, this wiil fit
well in the course of time. We ealled for to be set up a center in the
matter of tool steel, firstly, we would give money, but we did not hear anrthing other than approval, prizing, making together and well
done. There is not anybody ta put their hand into pocket, Sometime I consider making this work by alone with a Black Sea stubborn,
setting up a laboratory within the framewark of the universities, research institutes to get share, burying the junk reports into history,
but I cannot find the necessary time.
Fethiye Balrkesir Malatya Sinop her yere bizim geligimiz gitmigtir.
lhracatta ise Portekiz Almanya israil Bulgaristan Arap emirlikleri
Urdun Mrsrr Qek Cumhuriyeti Avusturya klsaca 20,nin uzerinde llo jtou plan to tuake netu inuestments? Wheye cl.o
3t6ss exist in
bir Ulkeye ulagtrk.Ozel qeliklerdeki stokumuzu bir gok ulkeye mal- AnstaXia?
zeme satmamrza neden oluyor. Qunku bizde stokta olan malze- Our headquarters building prqect in the distilct of Tuzla is ready. We
melere sadece uretimden siparig verilen gok ozel malzemeler. are available every side of Anatolia. Our steel have gone to everywhere; Trabzon, Giresun, Krklareli, Diyarbakrr, Adana, iskenderun,
Qok acil olarak bu malzemeleri tedarik etmek isteven firmalar
Fethiye,
Balrkesir, Malatya, Sinop. As for exports, we reached over
hangi ulkeden olursa olsun bizi bir sekilde buluvor.
20 countries; Pottugal, Germany, lsrael, Bulgaria, Arabian Emirates,
MiiEterilerinize neler tavsiye
LvDrYt ELetmek istersiniz?
Mugterilerimlze bir gey tavsiye etmek gok yanlrg bir yaklagrm olur..
Ozellikle drizeltici faaliyetler konusunda mu$terilerimizin tavsiyelerini
dinleyen bi lirmaye. MUgterimizden tavsiye allrrz. Hiqbir yabacr firmadan da tavsiye almayv.
-
Jordan, Egypt, Czech Republic, Austria. Because, in us the materials in
stock, only very special materials from
production to order. Firms become
from wherever if want to supply these
materials urgently find us in a way.
* *
YE/hat wauld gau like ta etdaice to
youtn custottters?
Advising something to our customers
is very wrong. We are a firm to listen to
our customers' advices especially in
their corrective activities. We take advice from our customer. We do not ta-
Tiirkiye'de kaLp sekt<iriinii deledendirecek olursanrz neler
sdylemek istersiniz?
Turkiye'de kalrp sektorU Turk insanrn tarihinden gelen el ve yarattcrIrk becerisine yakrn bir sektor oldu-
gundan gok iyi geligme gosteriyor.Bazen firmanrn makine parklna
ve ortaya qrkardr$r ige bakryorum inanrn gagrrryorum. inanrlmaz
bir beceri goruyorum bunu bizim insanrmrzdan bagak higbir Ulkenin insanl yapamaz diye dugUnuyorum. Kalrp fuarlarr kalrp dergileri kahp geliklerinde pazarda etkin olmak isteyen yabancl firmalar hep bunun bir gostergesi. Ben Tiirkiye,de kallp ihracatr agrsrndan qok ama gok ciddi bir potansiyelin oldulunu goruyorum.
Otomotiv sektorundeki canlrlrk ve ig piyasadan gelen iglerlin yo$unlu$u kalrpqr firmalarrn ihracat konusundaki girigimleri ne derece etkiliyor bilemem Ancak Qinin bu konuda bizle rekabet etmesi
gok gug .Buradan Milano 2,5 saat DusseldorJ 3 saat. Bu qok ciddi
bir avantaj. Kahp sektorUnun gelecegini gok iyi gorUyorum.
\
..TURK|YE,
N
DEKi PAZARDA GELMEK isreoiGilvliz NoKTAYA
GELDiK"
Bidegik Metal'in bundan sonraki hedefleri neler?
Turkiye'deki pazarda gelmek istedigimiz noktaya geldik. gu an
ozel geliklerdeki stokqululumuzun daha da geligerek ihracat po-
a)
a
E
C)
o
E
tansiyeli afi.trmamtz en onemli hedefimiz. Meksika ,yla dahi ozel
kalemlerde ihracat gorLigmeleri yapryoruz. Qin,e ve Hindistan mal
o
a
N
O
O
N
satryoruz. Hedefimizde ihracatta O0 Lilkeye grkmak var. Avrupa,da
bir ulke (Almanya veya isviqre) aragttnyoruz ozel geliklere yonelik bir stok kuraca!rz. gu an fizibiliteslnl yaptrgtmtz en onemli qalrgmamtz bu. Tabi bagka yatrrrmlarrmrzda var ancak onlarr gu an
igin agrklamak dogru olmaz.
E
o
:l
-
=o
Y
Son olarak neler eklemek istersiniz?
Qok tegekkur ediyorum Derginizin bagarrlarrnr diliyorum.
tl
l56
l
ke advice from any foreign firm as well,
Whctt woultl 1ou Hhe tet tell if you
Loant to euorhtate the tnald, sector?
ln Turkey, due to being a sector coming from its history being close
to hand and innovative talent, the mold seetor show very well development. I see this, an incredible ability; I think that the people of any
country cannot ma_ke this other than our people. Mold fairs, mold
magazines, foreign firms that want to be effective in the markel of
mold steel are truly display of this, I see there is a very very much
serious potential in terms of mold exports in Turkey. Activity in the
automotive sector and insensitivity of works in the domestic market,
enterprises of the diesinking firms in export mafter how much affect I
do not know. But competing of China with us is veryr difficult. From
here Milan takes 2,5 hours, Dusseldoi takes 3 hours. This is very
serious advantage. I see future of the motd sector very weu.
.WE
HAVE COME TO THE PANT THAT WE WANT IN TIJR.
KEV'S MAHKET''
What are the targets of Bidegita Metal cr.Jter tbis?
We have come to the point that we want in the Turkey's market
Now the most impoftant target of ours rs to expand our exports
potential increasing our stocking furthermore in special steels
We negotiate about expotls in the speciat items even with Mexico.
We sell goods to China and India. There is to go up by S0 countries in our target. We research a countty in Europe (Germany or
Switzeiland) t set up a stock directed towards speciat steels. Now
one of the most important issues is this that we have clone its feasibility. Of course, there are other investments, but it is not riqht
to explain them now.
lastljt, what woukl yatt
Like
to 6tdd?
I thank very much. I wish successes to vour maqaztne.