sale of mackolik to perform group

SALE OF MACKOLIK TO PERFORM GROUP
Transaction Summary
• In June 2012, Mackolik, the market leader in digital sports media in Turkey announced the
sale of 51% of its shares to Perform Group, one of the leading digital sports media
companies in the world based in London, UK
Overview of Mackolik and Perform Group
• Mackolik is the market leader in digital sports media in Turkey, operating ten sports
dedicated websites including Turkey’s top two most visited sports sites mackolik.com and
sahadan.com which in 2012 averaged over 9.3 million and 8.7 million monthly unique users,
respectively
• Mackolik's mobile application is currently one of the most downloaded Turkish mobile apps
in Google Play
• The Company commercializes multimedia sports content across internet-enabled digital
platforms, driving revenues through a mix of content distribution, advertising & sponsorship
and developing subscription platforms
• Perform Group is one of the world’s leading digital sports media companies listed on the
FTSE (ticker: PER.LN; market cap: USD 2.0 bn) with 22 international offices and 900+
employees
Odin Financial Advisors Team
Odin Financial Advisors’ Role
Omer Unsal – Managing Director
Onur Kurugol – Senior Associate
• Odin managed a competitive auction process including full documentation (teaser, info
memo, financial models, management presentation) and increased binding offers by
approximately 35% vs. initial non-binding offers
• Odin coordinated financial, legal and operational due-diligence processes in detail and
played an active role in negotiations with Perform Group
• Transaction was closed in June 2012 valuing Mackolik at USD 48,600,000 with an implied
multiple of 23x 2011A sales and 33x 2011A EBITDA
• Believing in the rationale of the transaction and its strong growth potential, Odin invested in
Mackolik as part of this transaction