White Goods - Electrical Electronics and Services Exporters

Transkript

TURKISH
A COMPLIMENTARY COPY FROM TET
ISSUE: 02 MARCH 2014
&White Goods
PRODUCTS
AWARDED
FOR THEIR
DESIGNS
The Biggest
Factory in Europe
For software export, the
goal is 1 billion dollar!
Award winning
designs and
designers
A “Smart” Turkish
Project at Solar
Decathlon
Edito >>>
Dr.Fatih Kemal
Ebiçlioğlu
ELECTRICAL ELECTRONICS
AND SERVICES EXPORTERS’
ASSOCIATION (TET)
Chairman of the Board
Welcome to the new edition of Turkish Electronic and White Goods;
The last months have been a very busy time for the ELECTRICAL ELECTRONICS AND SERVICES EXPORTERS’ ASSOCIATION
(TET). First of all, we began preparations for the TET R&D Project Spring event, with the aim of bringing representatives
of industry, universities, R&D centres, technopark workers and researchers together in order to turn creative ideas and
unique projects into reality. For this edition of the event we have received the support of Michigan State University in the
US and the TET R&D Project Spring, which will be held on 26 March 2014 at the Istanbul Congress Centre (ICC), has taken
an international dimension through collaboration with EUREKA. Our preparatory work continues for the tenth edition of
the İMMİB Industrial Design Competition, to be held in 2014. The themes of the competition have been determined as
“Industrial Kitchen Equipment” for the metal category, “Rattan Design Plastic Goods Sets” for the plastics category and
“Design for a Sustainable Environment” for the small electric appliances category. Perhaps the most significant category
of the competition, however, will be the Concept 2014 since, with the theme of Educational Toy Design, it can influence the
future of children not only from Turkey but also from the entire world! This alone is enough to get all of us to look forward
to the competition date of 19 March 2014 with excitement.
For TET, 2013 was also a year full of fairs, trade mission visits and projects. First of all, within TET’s national participation
strategy, 46 companies participated in the Middle East Electricity Fair in Dubai. Turkey will again take part in the Dubai
Middle East Fair from 11-13 February 2014 with 52 companies. We promoted the Turkish electrical and electronics sector
at WETEX 2013 with informative documents from TET members. We closely followed. USA, the world’s biggest cable
importer with a market volume of 5 billion dollars. We sent our trade missions to New York and Chicago in March 2013
and to Houston and Dallas from 10-17 November 2013. With the aim of increasing our electrical and electronics exports,
we visited nine different countries and participated in five important trade missions, developing important collaborations
with Morocco, Algeria, Vietnam, Thailand, Australia, Chile, Peru, Angola and South Africa. TURKHAS, established under
the leadership of TET and composed of 21 white goods producers, was in Brazil from 24-29 November 2013 in the first
TURKHAS trade mission. We expect to hear even more good news from our white goods producers in the near future.
&White Goods
Turkish Electronic
PUBLISHER
ELECTRICAL ELECTRONICS AND SERVICES
EXPORTERS’ ASSOCIATION (TET)
REPRESENTATIVE OF THE PUBLISHER
Coşkun Kırlıoğlu, on behalf of TET
HEADQUARTERS / MANAGEMENT
DIŞ TİCARET KOMPLEKSİ - A BLOK
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Yenibosna - Bahçelievler/ İstanbul Turkey
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www.immib.org.tr [email protected]
BOARD OF PUBLISHING
Fatih Kemal Ebiçlioğlu, Atilla Eren, Hüsamettin Kavi,
Mehmet Kavaklıoğlu, Sami Yılmaz, Melih Reçber,
Coşkun Kırlıoğlu, Ümit Koşkan, Hamit Özgenç,
Kutad Alptürkan, Kübra Kudun Güner, Murat Tuncel
PRODUCTION&PUBLISHING
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Publishing Coordinator
Nevzat Çalışkan (Responsible)
[email protected]
Publications Director
Şah Yaycı [email protected]
Creative Director
Halil Özbayrak [email protected]
Managing Editor
Yaşar Burak Meriç [email protected]
Art Director
Müjgan Eroğlu
Photographer Hakan Aydoğan, Erhan Tarlığ
Editor Zekiye Yaraş Meriç
Translation Maya Communication Translation
Kate Ferguson
ADVERTISING
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PUBLISHING DATE AND PLACE
Istanbul, March 2014
TYPE OF PUBLICATION
International Periodical
Turkish Electronic & White Goods is published semiannually
by Maya Artı Yayıncılık İletişim ve Tasarım Hizmetleri Ltd. Şti. In
whole or in part of any material in this publication without prior
written permission from Maya Communication and Design
Services is expressly prohibited. The written materials are the
sole responsibility of each of the writers, and the advertisements
published in the magazine are the sole responsibility of each
advertiser. A complimentary copy from TET.
Content>>>
In Demand
>>>
6
LATEST AND FLASH NEWS FROM
TURKISH TECHNOLOGY COMPANIES.
Enterprise 10
>>>
FOUR LEADING TURKISH COMPANIES
WITH THEIR HISTORY, PRODUCTION
CAPACITY, EXPORTS AND FUTURE
TARGETS: DE-KA, GENÇLER KABLO,
38
>>>
“TURKISH TECHNOLOGICAL
PRODUCTS CROWNED WITH VARIETY
OF PRIZES FROM IF DESIGN TO RED
DOT DESIGN AWARDS…
42
>>>
Mentor
YASAD CHAIRMAN DOĞAN UFUK GÜNEŞ
EXPLAINS WHY TURKEY SHOULD BE
TECHNOCAST AND TURAŞ GAZ.
A COUNTRY OF PRODUCERS BUT NOT
14
CONSUMERS IN SOFTWARE INDUSTRY.
Design
>>> TWO BRILLIANT KNIGHTS OF TURKISH
INDUSTRIAL DESIGN: ATIL KIZILBAYIR
AND METE MORDAĞ.
Vision
>>>
Most Wanted
30
EUROPE’S BIGGEST SINGLE-SITE
FACTORY: VESTEL CITY, WITH AN AREA
OF ONE MILLION SQUARE METERS.
46
Interests
48
Zoom
>>> METU’S SOLAR DECATHLON TEAM TURKEY.
>>>
CLOSE UP TO LATEST PRODUCTS.
51 Contact file
>>>
A TO Z CONTACT LIST OF
TURKISH ELECTRONICS COMPANIES.
4>
In Demand>>>
30 Million TL in Exports by Arnica
Arnica, one of the leaders of Turkey’s small household
appliances sector, has achieved an important success by
exporting products to a value of 30 million TL to around
40 countries. Arnica has a sales network that covers
Europe to the Middle East and even the Far East, and
income from exports made up 25% of its total turnover.
The brand operates from a fifty thousand square meters
factory in Istanbul and mostly exports electric kitchen
appliances, vacuum cleaners and irons. Arnica’s goal for
this year is 40 million TL…
KEEP IN TOUCH
WITH GOLDMASTER TABLET
GoldMaster introduces its new tablet TAB-728 HD
with dual core processor and Android operating
system. The tablet has an 8 GB hard drive and
will fulfil all your needs, such as gaming, checking
e-mails and using office programs and map
applications. The GoldMaster TAB-728 stands out
from the crowd with its high quality touch screen,
processor speed, display card and HDMI output.
The tablet will also enable you to video chat with its
front and rear cameras.
Foamy Coffee with
Homend
The unrivalled flavour of traditional Turkish coffee comes
to your kitchen with Homend’s stainless steel Pottoman
1801 Turkish coffee pot. Even when preparing coffee for
four people, with its 350 Watt power the Pottoman 1801
slowly brews your drink to perfection, letting you enjoy a
wonderfully foamy coffee. The concealed element of the
Pottoman 1801 will enable you serve delicious Turkish
coffees that will have your guests begging for the secret
to your foamy coffees.
6>
VED
MPRO
I
D
N
A
EW
THE N
PHILIPS MARATHON
Philips Marathon Ergo FC9238’s ergonomic
design lets you stand in an upright position,
making it less tiring to use. Moreover the
remote control on the ergonomic handle
brings suction control right to your fingers
so that you don’t have to bend down while
vacuuming. The vacuum’s suction power is
ensured mainly by Philips’ ‘cyclonic filter’
technology. Marathon is also unmatched
amongst competitors on the market, with
a 2200W motor that generates 440W of
suction power for a perfect cleaning.
A 24/7 tea robot from Arzum
Enjoy your tea at any time of the day with Arzum’s
24/7 tea robot. This product stands out with its front
LCD panel and time adjustable boiling function. Once
you have set the time, the Arzum 24/7 tea robot
prepares your tea, giving four beeps to let you know
when your cuppa is ready. It keeps your tea piping hot
with its 800 watt power and lets you enjoy your brew
for a longer time.
Waffles and toasties in
one machine
Korkmaz let you make your children’s favourite
waffles and toasties in the same. The Vertex
Tost&Waffle machine is a compact design that takes
up very little room, while its removable, easy-toclean, 100% cast aluminium grills
allow you to make toasties
and waffles whenever
you want.
>7
In Demand>>>
4 new washing machines from Siemens
Siemens Home Appliances introduce the new IQ300 series washing
machines. The A+++ energy class new Siemens WM10K201TR,
WM10K20STR, WM08K200TR and WM10K200TR washing machines
save a huge amount of electricity and water, while also standing out
from the competition with programs such as speedPerfect, Wavedrum
and Outdoor. The machines’ Wavedrum tumbler allows you to give your
clothes a better and gentler wash. The speedPerfect function is ideal for
those who are always busy or who want to wash their clothes as quickly
as possible. Finally, Outdoor is the perfect function for washing clothes
that are difficult to clean, such as ski outfits.
DESIGN AND
TECHNOLOGY IN ONE
With its LCD monitor and wireless connection,
Samsung’s four-door refrigerator introduces new
technologies to the sector. The LCD monitor serves
as your notepad in the kitchen, while also allowing
you to store your photos and share them with other
devices using the AllShare app. The Grocery Manager
app tells you how much space you have in your
refrigerator and helps to remind you of the expiry
dates of the foods you have.
For hygienic and healthy environments
Vestel Fırtına traps more dust by preventing dust
in the dust bin from clinging to the water surface
with its ‘surf technology’. With this technology
the Vestel Fırtına will catch even the finest dust,
promising efficient cleaning. Its high suction power
and dust collection capacity ensure that you will
share a hygienic and healthy environment with
your loved ones. Vestel Fırtına provides a longlasting and effective filtration with its HEPA filter,
while its engine unit is safeguarded against water
leakage thanks to its special safety system.
8>
TOSHIBA O
F
FERS 3D AT
AFFORDABLE PRIC
ES
Toshiba has just introduced its L5 series
widescreen television with 3D Full HD
resolution, Edge LED lighting technology.
L5 series televisions are available in
102cm (40”), 126cm (50”) and 146cm (58”)
models and are perfect for families looking
for the 3D visual-audio experience at an
affordable price. The L5’s AMR 200 (Active
Motion & Resolution) offers smoother
images and detailed close-ups while
watching fast-moving programmes such as
action films and sports.
Regal brings the nobility
of black to your kitchen
Regal introduces its cooker with oven, stove
and stove hood to those who want to bring
the nobility of the black to their kitchens. The
Regal built-in cooker will add elegance to your
kitchen and flavour to your food. The oven
has six separate cooking functions, letting
you cook different dishes at the same time.
Its digital timer will make your life easier by
helping you to follow the cooking times.
Enjoy your tea with Gurme!
Arçelik’s new tea maker Gurme has a special
tea brewing design with its filter sense
technology. Thus, the freshness and aroma
of tea will be kept for a long time. Gurme is
also Turkey’s the one and only automatic tea
maker. With its 1750 w power, 0.9 liter teapot
capacity, 1.7 liter water heater capacity, self
cleaning function and temparature adjusted
kettle Gurme is also a perfect choice for
brewing different types of tea.
>9
Enterprise >>>
BIGGEST IN
WITH A PRODUCTION CAPACITY OF
OVER 50 MILLION, DE-KA IS EUROPE’S
BIGGEST POWER CORD PRODUCER;
NOW THE COMPANY AIMS TO USE
THE STRENGTH IT HAS GAINED WITH
TWENTY YEARS OF EXPERIENCE TO
BECOME THE BIGGEST IN THE WORLD.
S
ince its foundation in 1993 DE-KA has, in
what could be considered a short period of
time, become Europe’s biggest power cord
producer. Today the company continues to
develop confidently along this same path.
De-Ka currently works for nine of Europe’s
ten largest white goods producers, and
exports to 28 countries in five continents. We
spoke about the success of De-Ka with the company’s founding
partners Atilla Eren and Coşkun Demirsoy.
COULD YOU TELL US THE STORY OF HOW DE-KA
CAME INTO BEING?
We are friends from university; we studied electrical
engineering together. We founded De-Ka Elektroteknik in
1993. We have provided services to the white goods sector
for 32 years, 12 of those professionally. During the early years
our main aim was to establish local production of electrical
components that were mainly imported in the sector. As part
of this vision, from the first year that De-Ka was established,
we have focused on our engineering and production strength
by creating a professional structure using our experience in
the sector and our key industry support, and during this time
we brought many new developments to the sector. Today our
company, in its 20th year, has reached the position of Europe’s
biggest power cord producer. It is in this way that we offer
our thanks to our key industries that have provided valuable
contributions in the creation of our corporate culture.
10 >
Europe
Interview: Yaşar Burak Meriç
HAVE YOU INTRODUCED ANY NEW DEVELOPMENTS
TO THE SECTOR?
• 1993 – The first international certificate (VDE) to be
awarded in Turkey for electrical components,
• 1996 – The first ISO 9000 Quality Management System and
14001 Environmental Management System certificates in
the sector,
• 1999 - The first TSE-HAR Brand (CENELEC Harmonization
Document) to be awarded for cables in Turkey,
• 2012 – First Turkish brand to be a European sectorial leader.
WHAT KIND OF PRODUCTS DO YOU SUPPLY AND TO
WHICH COMPANIES? WHICH COUNTRIES DO YOU
EXPORT TO?
We generally produce power cords, cables and electrical
components for the White Goods and Consumer Electronics
sectors. With our wide product range and international
product certification, we work with nine of Europe’s ten
biggest white goods producers. Other than Europe we also
export to markets in Australia, South Africa, Argentina,
Singapore and Israel. We aim to enter the North and South
American markets in the near future. We export to a total of
28 countries on five continents.
> 11
Enterprise >>>
WHICH INTERNATIONALLY RECOGNIZED STANDARDS
CERTIFICATIONS DO YOU HOLD?
As countries generally have their own standards organizations
and norms, the items we produce have certification from the
relevant country. The national certificates that we currently
hold are:
CERTIFICATE
COUNTRY
TSE
Turkey
VDE
Germany
KEMA
Netherlands
ASTA
Great Britain
SABS
Rep. of South Africa
IRAM
Argentina
STANDART SII
Israel
QUEENSLAND
Australia
IMQ
Italy
SEV
Switzerland
WHICH PROCEDURES DO YOU FOLLOW DURING
PRODUCTION? WHICH CRITERIA DO YOU PRIORITIZE?
With a production capacity of over 50 million, we are Europe’s
biggest power cord producer. Having reached this point, our
company plays an important role as a solution partner for our
customers. Our corporate culture, our scale-economy production
structure and the high level production technology that we use
and our position as an expert supplier have made our company
a respected firm with a high brand value. Our company
follows social responsibility and environmental policies and
is committed to following the continuously changing and
developing environmental, health and safety rules.
HOW DID THE GLOBAL ECONOMIC CRISIS AFFECT
YOU? HOW WAS BUSINESS THIS YEAR COMPARED TO
LAST YEAR? WERE YOUR EXPECTATIONS MET?
The global crisis in the world financial markets that began in
12 >
2008 affected the whole world and every sector, including
our sector and our company; however, thanks to the
country’s dynamic growth, we overcame the worrying
impacts of the crisis with no lasting damage. While we
are on this topic we will never forget the negative stance
of the private banking sector and the negative conditions
they created in the markets during that time; we will also
never forget the absolutely vital export credit support
that the Turkish Eximbank provided at that time to its
exporters. We owe a debt of gratitude to the Turkish
Eximbank for this. Today the effects of the crisis continue
in Europe. We are directly affected by the fact that Europe,
our export market, is in crisis; however, we managed
to overcome the negative aspects of this situation by
developing our market diversity and competitiveness, and
we managed to achieve growth. In the first ten months of
2013 our company, in line with our aims, grew by 25% in
quantity compared to 2012.This figure equals 18% in terms
of turnover.
WHERE WOULD YOU LIKE TO SEE YOUR
COMPANY IN THE NEXT FIVE YEARS?
Our aim for the next five years is to move from European
leader in the sector to world leader. To achieve this vision
we are planning company restructuring and investments.
During this period, the most important factor will be for
the country to show steady growth.
WHAT ARE YOUR PREDICTIONS FOR THE FUTURE
OF THE SECTOR?
In recent years the global economy has been undergoing
rapid changes and as such in the white goods sector
global players are entering different markets, and we are
witnessing many brand and company takeovers, closures
and mergers. While the winds of change are blowing
throughout the world, the Turkish white goods sector,
an increasingly important sector in the country, has,
with a production output reaching 25 million, become
Europe’s white goods production centre, and this position
is strengthened every year. The contribution of every
intermediate goods producer and expert subsidiary
industry to the success that has been achieved in the
sector is huge. In order to ensure sustainable growth
in the sector, a move to high value-added products is
very important. R&D/innovation/university/ industry
collaborations and key industry/subsidiary industry
partnerships are essential and have brought important
developments in this area. On the other hand, in a
sector where export figures and markets are diversified,
our companies face serious risks. The increase in
diversification of export risk insurance instruments is
of particular importance for SMEs that export to foreign
markets and face different risks.
> 13
Design >>>
A designer
since his school days
WHILE ATIL KIZILBAYIR’S DESIGN
CONCEPT IS FOUNDED ON
BASIC PRINCIPLES, HE IS ALSO
BRAVE ENOUGH TO FACE THE
CHALLENGES OF A DIFFICULT
AND OFTEN EMOTIONAL
PROFESSION. IT IS WHAT MAKES
ALL DIFFERENCE.
A
by: Yaşar Burak Meriç
tıl Kızılbayır is so committed to his
profession that he started designing during
high school – not for a living, just for the
sake of creating. Design entered his life
on the sly, to a great extent thanks to his
family, who are also involved in design.
Kızılbayır is brave enough to face all the
challenges of what can be emotional work.
Having studied at Mimar Sinan Fine Arts
University, Kızılbayır has made a name for himself as a designer.
His project for a sliding toaster entitled Fırrın – probably his
most well-known work – came first out of 170 entries in a design
contest organized by İMMİB (General Secretariat of Istanbul
Mineral and Metals Exporters’ Association). The toaster,
produced by Arzum, will soon be available for sale both in
Turkey and abroad, and has received a great deal of positive
feedback. In this interview Kızılbayır discusses his process,
design philosophy, and approach to products.
SIMPLE, INNOVATIVE AND CREATIVE
“The starting point for my designs depends on basic design
principles. Although this places the product on a firm
foundation, what makes the difference is the way you perceive
14 >
My Motto
“Everything that we see and
hear, including the things we
can’t perceive, has a form. I am
not only talking about objects
or photographs. A melody,
a film, even an idea has a
form. Everything has a form
And a form follows its its own
creator and every form can be
designed.”
the design criteria. When you detach yourself from the piece
and look at the criteria that are set up via correct evaluations,
you will see that you haven’t designed what needs to be
designed but that you have determined what it is actually
needed.
I am sure that all my colleagues produce really valuable
designs, but what separates me is the fact that I demonstrate a
design philosophy that reflects a new point of view, creating a
simple, innovative product that puts forward simple solutions
with new functions.
Arzum was a judge at that year’s contest, which meant they
could contact me right away with their intention to produce
my design. Thus began the process that led to my design
appearing on shelves today. The exciting period leading up
to the production stage is now replaced by a different kind of
excitement. I’m looking forward to finding out how my design
will be received in Turkey and around the world. It is possible
to say that the road is less tough for designers and the industry
as a whole today.”According to Kızılbayır, the kitchen today is
much more than simply a room in which you cook a pot of stew.
Considering the amount of time people, especially housewives,
spend in the kitchen – and the transformation of cooking from a
chore into a hobby – Kızılbayır certainly seems to be correct.
FROM FURNITURE TO TOYS, KITCHEN PRODUCTS
TO GLASSWARE
“These days, when we think about the kitchen we picture a
fun place full of many decorative products. As a designer I
believe that we still live in the age of invention. Since they
took their first steps on this earth, human beings have needed
to eat in order to survive. But the products and utensils that
are used for food preparation today were invented after the
industrial revolution. In recent years, companies like Tefal
and Electrolux have combined design and innovation. This is
exactly what needs to be done. The kitchen is a rich and fun
source for a designer, and I don’t think any designer would
be able to leave a kitchen without a new idea forming in their
minds.”
So far Kızılbayır has designed products for a variety of
industries, from furniture to toys, kitchen products to
glassware. This diversity has made him a stronger and more
dynamic designer. “Getting to know different materials,
different functions and different production methods are
a few of the things that a designer should do in order to
improve. You need to be open to all the new developments
and innovations as much as possible. Most of all you need to
be hungry for it.”
> 15
Design >>>
BECOMING AN INTERNATIONAL POWER
“I believe that there are no limits to design and in
my work I like to see function and design in equal
measure,” says Kızılbayır. “Although the subject of the
object you’re designing is essential, I always feel a great
deal of incompleteness in a design that has no function.
A designer may choose to fill that gap by creating a
story for that design. And yes, a story behind a product
can add value to the design. But I believe that attaching
a story to a design is a mistake that many designers
make. A good design is which emerging along with
a story.”
Kızılbayır thinks that Turkey still has a long way to go
in terms of design, but he is nevertheless fairly hopeful
about recent developments.
“Until a few years ago, the laws protecting the ideas
and work of designers were really insufficient,” he says.
“It is clear that we are in a period of development, a
period that we cannot avoid. In order to become an
international power, to forge our own brands, to create
added value and to strengthen our economy, we need
to produce. We need to introduce new things to the
world. Government agencies and industrial actors all
know that the first step lies in design.” In his opinion,
though, this knowledge is not enough. “If you do not
make progress, everything you have learned so far is
totally pointless. We need to speed up. Moving from the
days in which investing in design required courage, to
days in which projects that do not involve design are
considered risky, is not actually so difficult.”
Mool Edge
This product operates on the
same principle as Fırrın. It
is designed to diversify the
potential customer base with
an alternative form that uses
a different color, material and
shape than Fırrın. The aim
is to introduce the “sliding
toaster” concept to a
wider audience.
16 >
Kefit
This product provides a simple way to prepare
‘kefir’ at home, with an integral design.
The product has low production costs and
combines multiple steps into one simple
system by using the thermos principle without
the need for electricity. Kefit transforms
‘kefir’ from a regional specialty into an
everyday product, presenting it in a modern
way to anyone interested.
>> “UNTIL A FEW YEARS AGO, THE LAWS
PROTECTING THE IDEAS AND WORK OF
DESIGNERS WERE REALLY INSUFFICIENT”.
Seriss
This product aims to provide stain-cleaning
technology by complementing the washing
machines available at launderettes. With
Seriss, clients can remove tough stains
from their clothes while waiting for their
regular laundry to be washed.
>> “I BELIEVE THAT THERE
ARE NO LIMITS TO DESIGN
AND IN MY WORK I LIKE TO
SEE FUNCTION AND DESIGN
IN EQUAL MEASURE”.
Yoğun
This specially-designed glass freezes the
moment that a drop of the drink that
represents the brand comes into contact
with a surface, underlining the power of
that drop.
> 17
Enterprise >>>
“We have reached
European
standards and more…”
18 >
”
SAYAT ÇAKIR, SALES
EXECUTIVE OF GENÇLER
KABLO, SAYS THAT
THE COMPANY HAS
EXCEPTIONALLY MODERN
FACILITIES FOR EUROPE
AND TURKEY.
E
stablished in 1979 on an area of 150 square
metres, GENÇLER KABLO has put its
name to important successes in both the
white goods subsidiary industry and in
cable production in its modern facilities
in Eskişehir. Gençler Kablo exports
throughout the world in the white goods
sector, while also gaining a reputation
for itself, particularly in Europe, in the cable sector. Knowing
that it is impossible to be competitive without changing and
developing, Gençler Kablo’s new objective is the continent of
America. We hear about Gençler Kablo’s success story from
the company’s Sales Executive, Sayat Çakır.
COULD YOU TELL US THE STORY OF GENÇLER
KABLO?
Gençler Kablo was founded in 1979 as a personal enterprise
of Faruk Çakır, on an enclosed area of 150m2 in the Çağlayan
district of Istanbul. The aim at that time was to offer low
resistance and coaxial cable services to the domestic market.
When the white goods sector began to work with subsidiary
industry at the end of the 1980s, it was the chance for Gençler
Kablo to branch out and focus on the white goods sector.
> 19
Enterprise >>>
THE BUDGET OF EUROPEAN PRODUCERS
FOR TECHNOLOGICAL INVESTMENT IS
NOT AS LARGE AS OURS.
developed through experience. Like a living organism, these are
constantly being updated and revised according to the conditions
of the time. You cannot be competitive without changing and
developing. Our main criteria is to have confidence in the product
that we send. For this reason we invest in human resources and
technology. By maintaining our existing quality we can respond
to the needs of our company and our customers in terms of
satisfaction.
CERTIFICATIONS DO YOU HOLD? WHERE ARE YOU IN
TERMS OF EUROPEAN UNION STANDARDS?
As well as the TSE and TSE HAR certificates, we also have
standards certification from world-recognised institutes such
as the VDE from Germany, ISO – again awarded by the VDE
Institute, KEMA from the Netherlands, SII from Israel and the
TSEK. Now what we need to look at is where the EU standards
lie according to our production. As companies that import
technology from Europe we make a great deal of investment and
bring this know-how to our country. The budget of European
producers for technological investment is not as large as ours.
This enables the products produced in our country to meet
European standards and even for us to find ourselves at the top
levels of the existing index. With an investment of around 5
million euro in 2013, we completed the establishment of a facility
of a quality rarely seen in Europe. In the near future we plan to
obtain the UL standard and export to the continent of America.
WHAT KIND OF PRODUCTS DO YOU HAVE IN YOUR
PRODUCT RANGE?
Although at the beginning our main field of activity was cables,
with the investments made in the PVC Granule facility in 1991
and the power cord production facility in 2001, we now carry out
production under three main categories. We produce a wide
range of low voltage cable products, with single core and twisted
wire products, and in terms of PVC we produce customer-focused
products resistant to 70, 90 and 105 degrees. Although our
power cord department may appear to be our youngest branch,
thanks to investments made in this area Gençler Kablo has one
of the rare facilities of its kind in Turkey and in Europe. At the
beginning we produced European-plug power cords and then we
started to produce British and Israeli-plug power cords. As such
we can respond to different criteria.
COULD YOU TELL US ABOUT THE PROCESSES YOU
FOLLOW DURING PRODUCTION?
During the production process, as well as the ISO 9001:2008
criteria, we also follow our internal procedures that have been
20 >
WHY SHOULD COMPANIES CHOOSE YOUR PRODUCTS?
WHAT SETS YOU APART FROM THE COMPETITION?
Many criteria, such as price, quality, familiarity, bilateral
relations, brand recognition, can be the reason for choosing a
certain company. As we are not producers of finished products
that address key industry or the end user we do not have
the possibility of reaching a very wide audience in terms of
recognition or brand value, or of creating awareness. However,
in all the areas in which we work, we have one characteristic
that sets us apart: mentality. We carry out all of our activities
according to the philosophy “make changes, be flexible, teach.”
It is precisely because of this vision that we are one of the family
businesses that have remained open since 1979.
DO YOU CARRY OUT R&D BEFORE PRODUCING A
PRODUCT? HOW MUCH OF YOUR ANNUAL BUDGET DO
YOU SET ASIDE FOR R&D?
We are constantly working to create the designs of our products
and user-friendly models. We do not have an R&D department
but for years we have worked on our projects in collaboration
with two R&D offices in Germany and China. I would have liked
to speak in detail about our projects but as these are going to be
innovative products, particularly for the white goods sector, I can’t
give any information.
As a company we mainly work with Europe. Our competitiveness
in terms of logistics and price range continues to improve our
position in the European market.
The year of the crisis was our year of investment. In 2009 we
began our investment in Eskişehir, which was completed in 2010.
For companies like us, crises can, under certain conditions, be
an opportunity. The explosion of the crisis caused a fall in our
investment costs. Of course we made losses in terms of turnover
but this remained small next to our gains. As things stand today,
since 2010 our graph has shown a rising trend. This was also the
reason that we made another investment in 2013 after just having
come out of an investment in 2010. Our end of year results were
better than expected, and this was another source of happiness
for us.
>> “WITHIN THE NEXT FIVE YEARS WE WOULD
LIKE TO SEE OURSELVES AS A COMPANY THAT
PROVIDES SERVICES IN DIFFERENT COUNTRIES
AS A GLOBAL SUPPLIER AND THAT HAS MADE IT
ONTO TURKEY’S EXPORT HONOURS LIST.”
WHAT IS YOUR ANNUAL PRODUCTION CAPACITY?
With our new investments we have an annual installed capacity
that can produce 550 metres of single core cable, 140 million
metres of sheathed cable and 19 million power cords.
HAVE YOU ACHIEVED ANY FIRSTS IN THE SECTOR?
In 1995 we were the first company to obtain the German VDA
standards certification. This is a very big success story. This
certificate was obtained under the initiative and hard work of
Janin Çakır, one of the company’s owners, and when we consider
the conditions of the time it was very difficult. Following that we
were the first company in Turkey to produce PVC cables that
are heat resistant up to 105 degrees and to have those products
approved by the German VDE institute.
WHICH COUNTRIES DO YOU EXPORT TO?
This question actually has two answers. We export our white
goods key industry products to countries throughout the world.
WHAT ARE YOUR OBJECTIVES FOR 2014? WHERE
WOULD YOU LIKE TO SEE YOUR COMPANY IN THE
NEXT FIVE YEARS?
I would have liked to say “new year, new hopes” but our projects
and commitments for 2014 are already more than just hopes as
we have already almost completed them all. This means that
we are using the correct strategies. Today your innovativeness,
technological infrastructure and continuity are as important as
your brand value. As a subsidiary industry this positive feedback
from our customers has confirmed our strategy for the new year
and the following years as one of “continued growth”. In the shortterm, within the next five years we would like to see ourselves as a
company that provides services in a different country as a global
supplier and that has made it onto Turkey’s export honours list.
WHAT ARE YOUR PREDICTIONS FOR THE FUTURE OF
THE SECTOR?
The sector is constantly developing and moving forward.
When we look at data for key industry production, we can see
that our 2012 exports increased by 24% compared to 2010. As a
country that entered the sector 50 years after production began
elsewhere in the world, the fact that we quickly became Europe’s
biggest manufacturing base for cables is proof of our strength
in the sector. But we mustn’t forget that countries such as Italy,
Germany and France were once the main industrial bases in this
area. Countries such as Bulgaria, Romania and Poland coming
up behind us have the potential to take this sector from our
hands. For this reason steps must be taken within the State-Key
Industry-Subsidiary Industry triangle and future projections must
be carefully drawn up in order to make long-term calculations.
However, as long as no major mistakes are made, I believe that
over the next 10-year period the Turkish white goods industry will
maintain its position.
> 21
Design >>>
that combines art
and engineering
is industrial
design!”
METE MORDAĞ IS AN ARTIST WHO, FOR
THE PAST TEN YEARS, HAS CREATED
INDUSTRIAL DESIGNS IN EVERY
POSSIBLE FIELD. MORDAĞ DESIGN IS
AN ASTONISHING WINDOW DISPLAY FOR
THIS ARTIST. METE MORDAĞ’S STORY
STARTS WITH PAINTING, AND FOR THIS
WE HAVE HIS GRANDFATHER TO THANK!
M
ete Mordağ was born in Istanbul
in 1977. After graduating from the
Alman Lisesi (Deutsche Schule)
and Boğaziçi University Mechanical
Engineering, he received his
master’s degree in Industrial Design
from the University of Southwest
Sydney. Upon his return to Turkey
in 2005, he worked for Vitra and T-Design. It was at T-Design
where, in the artist’s words, he “learnt the craft.”
WHAT LED YOU TO INDUSTRIAL DESIGN?
Actually, it was painting. My grandfather was a painter, and
I am crazy about mathematics and painting. I really liked
studying mechanical engineering, but the smell of oil paint...
There is a unique smell in the house of someone who paints
22 >
with oil paints, and this smell never leaves your mind. I grew
up around the smell of oil paint, and then studied mechanical
engineering. The only field that combined art and engineering
was industrial design.
WHICH CORPORATIONS HAVE YOU MADE
INDUSTRIAL DESIGNS FOR SO FAR?
I worked with Prima Nova and Arzum in kitchen and
household products. I draw Alurad radiators and design diving
computers and watches for Innovasub, which designs scuba
diving equipment. I also offer a lot of technical support to
companies like Asteknik. As a company we also work with
Lugano Glass Systems. We design garden furniture, mainly
pergolas, for Anton Müller. We also offer designs for Palmiye,
the leader of pergola systems in Turkey.
DO YOU HAVE A FAVORITE WITHIN THE SECTORS YOU
DESIGN FOR?
Diving... I am also a scuba diver. Bogaziçi Scuba Diving Club,
BÜSAS, was one of the most special communities I have ever
been a member of. I was president of that club from 2000 to
2001. Murat Egi, the CEO of Innovasub, was president for 10
years before me.
When Mr. Egi said to me, “I’m producing these kinds of
products, let’s design something together,” I started working
with them and produced an iPhone cover that is also a diving
watch, actually a kind of diving computer. Today diving
computers cost somewhere between 500-3000 Euros... But
smart phones have such powerful processors that it is possible
to add different functions to them. I stepped in when it came
to the cover, which needed to be designed in order to enable it
to be used underwater. With the added accessories, the iPhone
became a diving computer that informs the diver of every
movement he or she needs to make.
WHAT KIND OF DESIGNS DO YOU GENERALLY MAKE?
I like to design products that people can use, like chairs, or
tools such as graters, because it gives me an idea of where to
“draw the line.”
WHICH OF YOUR DESIGNS HAS RECEIVED THE MOST
POSITIVE FEEDBACK?
The bathroom cabinet I designed for PrimaNova. After this
product was released, a Spanish company – PrimaNova’s
largest competitor – had to remove a similar product from
the market. Aesthetics aside, PrimaNova put a product on
the market with the same height and the same features as
the product from the Spanish company, but added a mirror.
As a consumer choosing between two bathroom cabinets
with the same function and price, wouldn’t you choose the
one with the mirror?
SO WAS IT SOLD BECAUSE IT WAS THE “SAME
CABINET, BUT WITH A MIRROR”?
That is the exact point where the “industrial” part of industrial
design begins... Companies are satisfied with the profit they
make thanks to your designs, and they like this kind of detail.
This product has a margin of 35 thousand sales a year and,
although they still sell it at the same price, it is 5% more
profitable than previous versions. In industrial design, a product
has to have aesthetic value. But the same product also has to be
profitable for the producer. The manufacturer has the right to
sell a product at any price it wishes due to the brand value, but
the design must always be profitable.
DO YOU NEED INSPIRATION TO DESIGN?
In design, you always need a starting point. That point creates
the story behind the product. For the sofa I designed for
Istanbul Design Week in 2006, the concept was water. This is
one example. For this design, I threw different objects in water
and photographed the surface of the water. When you put these
photographs on your wall and look at the same pictures every
day, you find the design that you have been searching for in the
images.
WHAT ARE THESE ROUND DESIGNS ON YOUR
DESKS FOR?
I designed them for Arzum. Arzum Dropy is a teapot wiping pad
and Arzum Dropy Max is a desktop teapot wiping pad.
The Dropys are designed to keep the steam, which condenses
while pouring tea, off the bottom of the teapot. Murat Kolbaşı,
Arzum’s CEO, wanted to find a solution for this problem. The
first product is placed at the mouth of the boiler. You wipe the
bottom of the teapot on this piece, letting the water drop into the
boiler again. The second product aims to create a kind of drying
surface. The liquid beneath the tea and coffee cups dries on this
surface. It is being sold to tea gardens.
I SEE A PIANO OVER THERE… DO YOU PLAY IT?
I do, but I also use the piano – and music – in my designs. I use it
to create a pattern. For example, Palmiye had some expectations
regarding the cloth over the pergolas. After all, it is a piece of
cloth and has to have some kind of pattern; in order to sell a
pattern to people, you have to tell them the story of that pattern.
On the other hand, we needed a minimum of 150-200 patterns. I
had to figure out how to create the designs for the patterns.
I created an algorithm as well as the story behind this algorithm.
Our story was music, and this is where the piano came in. Music
is a kind of mathematics, so I created the designs through
mathematics. I transferred the three keys played with the right
hand and the long, single key played by the left hand onto
the design. When I placed this design module in linear or
asymmetrical shapes or at 90 degree angles, I mimicked many
> 23
Design >>>
MY MOTTO:
Rationalism. This is the starting point for my all projects and
designs. What I mean is, “If you draw a line, there should always
be a reason behind it.” If you add or erase that line, it means
you are either adding functionality, or simplicity in order to
reduce the cost. When I present a design to a customer, I will
be able to explain every little detail, every small line I have
used. No detail is added without a reason. I continue to work
with the companies when they discuss how to introduce and
market the product, how to place it in the catalog, what sort
of model to use, where to do the photo-shoot and which
marketing tools to use to promote the product. I believe that
the designer should not leave after presenting the design
and technical details. You are discussing a perspective with
the companies, you are sharing life. Therefore it is very, very
important to explain how to introduce and market the product.
patterns from Beethoven’s Piano Sonata No. 14. The company’s
most important marketing tool was created in this way, too:
“I will sell you music, not images.” They can even say: “We can
create a special design for you from your favorite composer”.
ARE THERE ANY CRITERIA FOR SUCCESS IN
INDUSTRIAL DESIGN?
If the company makes money from the design, then the design
is a success. Many very successful designs, even some that
have received Red Dot Design awards, are no longer on the
market. The important point here is not the functionality of
the product, but the number of people who buy the product. It
might be a great design, it might impress everyone, it might
be thought to be groundbreaking, but if it doesn’t sell then it
is the end for that product. However great the design may be,
if no one buys the product it means it is not profitable for the
company.
LET’S SAY SOMEONE GIVES YOU LIMITLESS
RESOURCES, ANY FACILITIES YOU WANT AND THE
GUARANTEE THAT THE PRODUCT WILL SELL. WHAT
WOULD YOU LIKE TO DESIGN?
A metronome. It is an unbelievable product but if you search
for it on the internet you will not find anything different. There
are some electronic versions but their designs are again all
the same... In fact, this is the simplest tool in the world and it
doesn’t even need to have legs; the only important thing is the
sound it makes. I would love to design a metronome, but there
is not a single producer in Turkey.
I would also like to design a monofin. A monofin is a kind of
swimming flipper. You put both your feet in the same hole and
if you move like a dolphin, the monofin enables you to swim
very fast. I would enjoy working on both a metronome and a
monofin.
24 >
Allegro
The Allegro project is one of my favourites in
terms of aesthetics. I guess that’s why it has
such a beautiful name: Allegro is a musical word
meaning a joyful, lively and moderately fast
tempo. The Allegro dish rack, with its cutting
board that can be stored under the main body
and compact size, is an innovative design for
contemporary kitchens.
Twister
The aim of Twister is to change the
basic act of stirring. Designs that
make the user smile are always the
most precious. Twister is designed
for tables. It is like a toy that allows
you to mix your juice with just one
finger, as if you are a 5-year-old kid.
Twister is an ideal mixing carafe for
drinks that need to be stirred or
shaken before serving, such as fruit
juice, lemonade and yoghurt drinks.
The three blender rods placed in
the main reservoir are activated
by spinning the rotating cap with a
finger. Twister has a 1-litre capacity
and its airtight cap allows you to
keep your drinks fresh. With its
easily disassembled parts, it is also
easy to clean.
Sirens
Sirens’ is the project in which I discovered the “design search technique” for
the first time. Now I use it in almost every project. Sirens’ is a seating unit
that was designed by imitating several water surfaces after sinking objects
of various forms. I can describe the “design search technique” like this: when
a designer goes beyond the act of looking and starts to see the details, at
that moment he/she recognizes that every curve, solution, or idea actually
surrounds him/her as images, shades, and even sounds. The first step of
this special design search technique is finding the point of impetus for the
necessary form or idea. Before using a pen and paper, I study every kind
of word, image or text associated with the product or function in question.
Some forms or ideas brought about by one of these may take the project to
unbelievable levels. For example, for a sofa which requires the water theme
in its design, before using a pen and paper, I started by sinking objects in
water and taking photographs of the surface that forms. For a grater, I sliced
and grated dozens of blocks of cheese and archived the photographs of the
forms and surfaces they create. A soup bowl design begins with reading the
history of soup and researching the etymological root of the word “soup”.
Then I found myself pouring boiling water on slices of bread. In order to turn
the surface tension of water into images, I made small ripples in the water
with tweezers.
Rendy
Rendy is a project that exemplifies the
need of the design to reinterpret the
functionality and ergonomics of the
product. If you properly analyse the
features you want to add to the product,
it is inevitable to reach an aesthetic point.
Every line and every detail on Rendy have
clear reasons to be there.
Inspired from the concave surface formed
by thin cheese slices, Rendy’s special wing
design allows it to be easily attached to
bowls and pots of different sizes. This
feature makes it practical and quick to
use, and also reduces the number of dirty
dishes. The special round and nonslip
bottom bowl allows the adjustment of
Rendy’s wings so that it can be used at
the desired angle, and the scale-section
enables the preparation of the exact
amount of ingredients needed. It is easy
to slice vegetables such as cucumbers,
courgettes and aubergines thanks to its thin
and thick slicers, while ingredients such as
carrots, turnips and parmesan are easy to
grate thanks to the thin and thick grater
blades. The removable parts also offer easy
cleaning.
Supbowl
The design process of Supbowl was one of my most
enjoyable times as a designer. After dozens of attempts
with dozens of bread slices, this project introduced me
to a brand new design tool that is different from a pen,
modelling clay and a computer.
“The etymological idea underlying the word soup is that
of soaking. It goes back to an unrecorded post-classical
Latin verb suppare (soak), which was borrowed from
the same prehistoric German root (sup-) as produced
in English sup and supper. From it was derived the
noun suppa, which passed into Old French as soupe.
This meant both piece of bread soaked in liquid and, by
extension, broth poured onto bread.” [An A-Z of Food
and Drink, John Ayto]
> 25
Enterprise
“Our aim is
zero
mistakes”
D
eveloping products according to the
different cooking habits and energy sources
of every country and region… Established
with a production concept of zero mistakes
in line with RoHS and REACH because
human lives are at stake… Constantly
upgrading machinery and laboratories in
light of the latest technology... Making it
into the top 10 companies in Turkey in terms of the highest
number of inventions... Succeeding in being third in Turkey
in terms of patent applications... When it comes to TURAŞ
GAZ, this list could easily go on. Because Turaş Gaz owes its
success in the sector to innovation. Every year Turaş Gaz sets
aside 5% of its budget for R&D and has become one of the top
gas tap and triple burner producers in the country, a success
that we believe is well deserved. We asked Murat Avcı, General
Manager at Turaş Gaz, about developments in the company.
COULD YOU TELL US THE STORY OF TURAŞ GAZ?
Turaş is a family company that began producing various parts
for vending machines in four small workshops in the Şişhane
district of Istanbul. The company continued to grow and at the
end of the 1970s started to produce gas taps, taking its place
among the leading producers in the world. In 2008 we moved
to our factory in Silivri. We upgraded our machinery and
laboratories and our production and testing equipment with
the latest technology.
WHAT KIND OF PRODUCTS DO YOU MAKE FOR WHICH
COMPANIES AND IN WHICH FIELDS?
As a company we have become an expert in the production of
gas taps and triple burners.
26 >
>>>
SINCE THE 1970S, TURAŞ GAZ, A COMPANY
THAT TAKES ITS STRENGTH FROM INNOVATION
AND R&D, HAS BECOME AN EXPERT IN THE
PRODUCTION OF GAS TAPS.
> 27
Enterprise
>>>
FOLLOW DURING PRODUCTION? WHICH ARE YOUR
MOST IMPORTANT CRITERIA?
In our factory we follow lean production techniques for all
of our production lines. Throughout our supply chain we
minimise waste by ensuring the balance of each production
line according to the product’s takt time. We established the
Turaş Production System (TÜS-TPS).
CERTIFICATIONS DO YOU HOLD? WHAT IS YOUR
MARGIN OF ERROR ON THE PRODUCTION LINE?
WHERE ARE YOU IN TERMS OF EUROPEAN UNION
STANDARDS?
CE, UKRSEPRO, TS EN ISO/IEC 17025, ISO14001, ISO 18001,
ISO 9001. We carry out production according to the RoHS and
REACH directives. As our products affect human lives, we
naturally aim for “zero mistakes” in our production. And 100% of
all of our products are tested with fully automatic equipment.
WHY SHOULD COMPANIES CHOOSE YOUR
PRODUCTS? WHAT SETS YOU APART FROM THE
COMPETITION?
With the independent laboratories that we set up, we can test
and certify all the burners and components of gas devices.
Furthermore, we can carry out joint projects with our customers
and design new products very quickly. We can immediately
test these new products and get them ready for the market.
The knowledge that we have built up over many years helps
us in another important area. As you know, every country,
every region has different cooking habits. Some prefer food
28 >
that is well-cooked; some prefer food that is less well-cooked.
Also, the energy source used for cooking is different in each
region. We have experience of these cooking habits and
range of energy sources. We offer support to companies and
consumers regarding the component distribution and technical
specifications of the energy source used. The most positive
aspect of this is that it helps us to minimise mistakes when we
enter new regions…We have full membership to CEN TC 58 and
TC49. We also carry out joint projects in the energy labelling
of relevant products and components, improving their safety
levels and moving towards environmentally-friendly products.
PRODUCT?
According to the results of research carried out in Turkey in
September 2013, Turaş was seventh in the top ten companies for
R&D and innovation projects. Between 1995 and 2008, we were
We managed to escape the economic crisis by growing thanks
to the innovative works we carried out.
In particular, during the crisis period we significantly expanded
our market share by developing new and competitive models
and products without compromising on quality.
one of the companies that made the highest number of patent
applications in Istanbul and in Turkey. In 2009 we were chosen
as the third company in Turkey by the Turkish Patent Institute
(TPE). We set aside around 5% of our annual budget for R&D
projects and we are very happy with the results.
I can briefly say that we have one of the highest production
capacities in Europe.
I can say that we have achieved firsts in the production of new
generation thermostatic gas valves and triple burners.
Africa, Asia, the Middle East, Europe and Russia form our
important export market.
NEXT FIVE YEARS?
In the next period we particularly want to increase our market
share with products that have a high safety level, increased
energy efficiency and ease of use, by producing smart
products.
WHAT ARE YOUR PREDICTIONS FOR THE FUTURE OF
THE SECTOR?
In the next period our most important products will be those
whose safety standards have been raised to a maximum level.
Furthermore, these products will be more decorative and
will have minimised energy use. In technical terms we think
that companies will move towards the production of more
complex devices and that, besides mechanical devices, electromechanical devices will become more widespread.
> 29
Vision >>>
30 >
The Biggest
Factory
in Europe
WITH AN AREA OF ONE MILLION SQUARE METRES,
VESTEL CITY IS THE BIGGEST SINGLE-SITE
FACTORY IN EUROPE, SHOWING THE LEVEL THAT
TURKEY HAS REACHED IN THE PRODUCTION OF
ELECTRONICS AND DOMESTIC APPLIANCES.
> 39
31
Vision >>>
Vestel City:
Annual production capacity of 35 million.
Built on an area measuring over a million square meters.
Daily production capacity of 76 thousand.
Production of over 4 thousand TVs of different models.
Annual production at maximum capacity of
15 million TVs.
A gigantic factory built on an area of one million square
meters… Exports to over 140 countries… 76 thousand products
for over 500 different brands... And we could easily go on.
Vestel City is the biggest single-site factory in Europe, making
it a brand to be reckoned with not just in Europe but also on an
international level. An important indicator of this is that it was
the only Turkish brand to make it into National Geographic’s
popular documentary series “Ultimate Factories.” In fact it
was the only domestic appliances brand alongside around 70
global giants including Coca-Cola, Ferrari, Boeing, Lego, Ikea
and Lamborghini, making this a striking example of the level
reached by Vestel.
A SOURCE OF PRIDE FOR TURKEY
Turan Erdogan, chairman of the Vestel Company Group
executive committee, says, “To be part of this fabulous
32 >
documentary series is a source of pride not only for Vestel
but also for Turkey” The factory was officially opened in 2003
and Erdoğan says that the company is happy to be opening
the doors of the factory to the whole world on its tenth
anniversary. Erdogan’s words on Vestel City’s production
volume and financial performance sum up Vestel’s success:
“This electronic city has the capacity of producing 76
thousand products daily. In one year it can produce 15 million
electronic products and 7 million domestic appliances. We
export 84% of the products that we produce in Vestel City
to over 140 countries around the world. In LCD television
production we are in second place in Europe, with a market
share of 21%. We alone make 84% of Turkey’s TV exports.
Having made exports to the value of 3.1 billion US dollars in
2012, we are Turkey’s leading exporter of durable consumer
goods of the last 15 years.
A WIDE RANGE OF PRODUCTS FROM LCD TV TO
SMART PHONES
Turan Erdogan says that the company is continuing to make
important investments in 2013, adding, “we are launching a
new production line for LCD/LED module production, which is
the most important part of LCD/LED TVs. Our investments for
super slim TVs also continue.” Speaking of their year-end goals
he said, “We plan to produce 10 million LCD TVs by the end of
the year and to export 9 million of these.”
SMART PHONES ARE COMING
Erdogan states that the company’s experience with smart
boards has been very useful for the production of smart
phones, adding that they will start to sell Turkey’s first locally
designed smart phones as of January next year. Vestel’s future
plans do not end here. Speaking of smart board production
Erdoğan said, “It was very important for us to be a part of
the Fatih project, the world’s most comprehensive education
project that serves as a model for Europe and the Middle East.
We began exporting smart boards to Europe – particularly
to the UK and Germany – and to Japan. We aim to make a
major contribution to Turkey’s export volume with the R&D
knowledge we have built up with this project and with the
business volume that will be created by local production.”
The characteristics that make
Vestel an Ultimate Factory
25 companies, 17 of which are international
Exports to over 140 countries
16 thousand employees
1114 sales points
1804 stores abroad selling the Vestel brand
350 post-sales centre
6 R&D centres around the world and 900 R&D
employees
84% of Turkey’s TV exports
Turkey’s export leader for the last 15 years
Export worth 3.1 billion US dollars in 2012
21% market share in Europe’s LCD TV market
> 33
Enterprise >>>
“Our top priority is production
eﬃciency and quality”
TECHNOCAST’S APPROACH TO
PRODUCTION AND QUALITY HELPS
LOWER COSTS FOR CUSTOMERS IN
THE WHITE GOODS, SMALL HOUSEHOLD
APPLIANCES AND THE AUTOMOTIVE
SECTOR, WHILE THE QUALITY OF
THE PRODUCTS THEY RELEASE
TO THE MARKET BRINGS
IMPROVEMENTS IN THE FIELD.
T
Interview: Yaşar Burak Meriç
ECHNOCAST began life in 2002 trading
in allow wheels; today the company has
two brands, producing both alloy wheels
and also plastic injection products for the
white goods industry in its 10 thousand
square metre facility. With over 150 vendors
in Turkey, Technocast’s Kare Metal (Carre
Wheels) also exports to 15 countries abroad,
mainly in Europe and North Africa. The company also uses
low pressure technology to produce large-scale electric
engine motor bodies, and its ability to act quickly means that
customer requests can be met in a short time. But the thing
that really sets Technocast apart from the competition is their
understanding of production efficiency and quality. With its
supply chain and project management service, Technocast
both succeeds in lowering costs for its customers while
also improving the quality of the final product in the plastic
injection field. We asked Murat Öney, the company’s Assistant
General Manager, about the success achieved by Technocast
over the last 12 years.
COULD YOU TELL US THE STORY OF TECHNOCAST?
Technocast was established by Suat Necat Öney in 2002 to
34 >
“OUR MAIN PRODUCT IN THE FIELD OF
LOW PRESSURE MOULDING IS LIGHT
ALLOY ALUMINIUM WHEELS” SAYS
MURAT ÖNEY, THE ASSISTANT GENERAL
MANAGER OF TECHNOCAST.
trade alloy wheels and provide wheel manufacturing related
consultancy services. The same year the company went into a
joint venture with a Russian company, with whom we had been
collaborating for a long time, becoming the representative
of different brands on the Turkish and Russian markets.
In 2003, in line with our strategic objectives, we continued
to expand the company with the acquisition of Kare Metal
(Carre Wheels), a company producing light alloy wheels in
Istanbul’s Beylikdüzü district. Between 2004 and 2010 we
provided turnkey consultancy services in Russia and Ukraine
for the establishment of two different alloy wheel production
facilities. Again, within our strategic expansion objectives, in
2010 we moved to our 1000m2 new facility in the Çerkezköy
Industrial Zone and made an investment in the field of plastic
injection and moulding. We continue to produce light alloy
wheels (with the Carre Wheels brand, www.carre.com.tr) and
plastic injection products (with the Technocast brand, www.
technocast.com.tr) in the Çerkezköy Industrial Zone.
WHAT KIND OF PRODUCTS DO YOU HAVE IN YOUR
PRODUCT RANGE?
We can provide end to end services in our two primary
production areas: low pressure moulding and plastic injection.
Our main product in the field of low pressure moulding is light
alloy aluminium wheels. We supply 100% to aftermarket under
our own brand, Carre Wheels . We have 150 dealers in Turkey
and export to 15 countries. We also produce large-scale electric
motor bodies using low pressure technology. Of course, we can
also provide special production services to different sectors
according to customer requests. In the field of plastic injection
we provide plastic parts, semi-finished and finished products
to key industries in the small household appliances and
automobile sectors on a global scale. White goods and small
household appliances are our main sectors.
FOLLOW DURING PRODUCTION? WHAT ARE YOUR
IMPORTANT CRITERIA?
If I give our plastic production as an example, we have an
integrated production facility. We can provide a wide range
of services according to customer requests, including the
production and care of moulds, plastic injection, plastic
and metal painting (wet and powder paint), pad printing/
serigraphy/PVD chrome coating and electromagnetic
assembly. In 2013 we established a field automation system
and we are able to follow the manufacturing site in real time on
> 35
Enterprise >>>
an item/process basis and take fast action according to reports.
Our most important criteria are efficient production and high
quality. We have an established system in terms of quality
management. As well as the process and laboratory tests
expected by the white goods and automobile sectors, we also
carry out effective quality control and maintenance activities.
In terms of logistics/storage, we ensure effective logistics
management using the FIFO principle and our smart shelving
system.
CERTIFICATIONS DO YOU HOLD? WHAT IS YOUR
MARGIN OF ERROR ON THE PRODUCTION LINE?
WHERE ARE YOU IN TERMS OF EUROPEAN UNION
STANDARDS?
We hold the ISO 9001, 14001 and OHSAS 18001 certificates;
we also aim to obtain the ISO 16949W certificate in January
2014. As part of our 2014 investment plan we will also acquire
the ISO 13485 for the production of medical devices. We
continue making investments in this area. We work a great deal
with European Union countries and we meet EU standards.
The REACH/RoHS certifications and product harmonisation
requirements, for example, are the top areas in which Turkish
producers must take serious steps in the near future. In
the past months, members of our purchasing and quality
management departments have received specific training in
relation to this and our preparatory work has been completed.
We also continue to work with a consultancy firm regarding CE
certification.
WHY SHOULD COMPANIES CHOOSE YOUR
PRODUCTS? WHAT SETS YOU APART FROM THE
COMPETITION?
Technocast is a system provider engineering company in
plastic injection molding. In other words we ensure significant
improvements for customers in cost and quality as they do
not have to work with multiple suppliers. We also have a
solution-oriented team. To give an example, in 2013 we began
to work with a French small household appliances producer,
one of the leading companies in the world in the field. We
supply finished products to France. During the product supply
process, Technocast carries out all supply chain and project
management operations, and this was the biggest factor in the
customer moving its production from the Far East to us.
MURAT ÖNEY: “WE DO CARRY OUT
R&D PROJECTS. THESE PROJECTS ARE
GENERALLY ON PROCESS AND PRODUCT
IMPROVEMENT IN OUR EXISTING
PLASTICS PRODUCTION.”
36 >
PRODUCT? HOW MUCH OF YOUR ANNUAL BUDGET
DO YOU SET ASIDE FOR R&D?
We do carry out R&D projects. These projects are generally
on process and product improvement in our existing plastics
production. Additionally, in 2013 we had two “Teydeb” projects
in the field of the production of medical devices approved by
TÜBİTAK (Scientific and Technological Research Council
of Turkey). In terms of figures, I can say that we set aside a
budget of around 3-4% for R&D projects.
We can process 6000 tonnes of plastic and 1000 tonnes of
aluminium annually.
In 2014 we are starting to manufacture a product group that
will be a first for the medical field in Turkey.
We export alloy wheels to 15 countries in Europe and North
Africa. We export our plastic injection products to France
and Germany.
>> TECHNO CAST HAS THE CAPACITY OF
PROCESSING 6000 TONNES OF PLASTIC AND
1000 TONNES OF ALUMINIUM ANNUALLY!
YOU? HOW WAS BUSINESS THIS YEAR COMPARED
TO LAST YEAR? WERE YOUR EXPECTATIONS MET?
We continued to grow compared to last year and we expect
2014 to be even better. Information from our customers
shows us that production is tending to move from the Far
East and Eastern Europe to Turkey. Of course, since the
fluctuations in exchange rates affected us negatively in
terms of the raw materials that tie us to foreign countries,
we are now focused on exports. In 2014 we will follow an
aggressive business expansion and export policy.
NEXT FIVE YEARS?
In 2014, as well as our aims regarding growth within our
existing production fields and product range, we will begin
manufacturing a range of products in the area of medical
devices, for which we have completed our R&D. We will
begin production, again in the Çerkezköy Industrial Zone,
in a 1500m2 enclosed facility with a 500m2 clean room.
We are very excited about this because we know that there
is a significant gap in Turkey in terms of the production
of medical devices. We are holding meetings with certain
foreign representatives regarding the products that we are
going to produce; in other words our expectations in terms
of exports are also high.
WHAT ARE YOUR PREDICTIONS FOR THE FUTURE
OF THE SECTOR?
We have positive expectations for the future of the white
goods sector and its subsidiary industry. Turkey is currently
Europe’s leading producer... However, we can only hold this
position with the correct product and innovation strategies
and with high quality products; these could even make us
one of the top three international players.
> 37
Most Wanted >>>
Prize Winners
TURKISH
TECHNOLOGICAL
PRODUCTS ARE NOW
KNOWN NOT ONLY FOR THEIR
AFFORDABLE PRICES BUT ALSO FOR
THEIR PRESTIGIOUS AWARDS. CROWNED
WITH A VARIETY OF PRIZES
FROM IF DESIGN TO THE RED DOT
DESIGN AWARDS, TURKISH WHITE
GOODS AND ELECTRONIC PRODUCTS
ARE GIVING INTERNATIONAL
BRANDS A RUN FOR
THEIR MONEY.
I
n the past, Turkish electronics and white good
companies would try to compete on the market
simply with their low prices. Today, however, the
situation has changed. Having realised the power
of design, Turkish electronics and white goods
producers no longer return from awards ceremonies
empty handed. Products that have received awards
at various prestigious competitions – from Good
Design to the A’ Design Award, If Design to Red Dot – show
the strength of Turkish producers and designers. These
Turkish products are now reaping the rewards of years of
investment in R&D and design, as they make a name for
themselves on the world stage both for their affordable prices
and for their design.
38 >
Stylish appearance, low
energy consumption
Arçelik In Love
washing machines
Arçelik, www.arcelik.com.tr
At the IF Design Awards Ceremony held
in Munich as part of “Munich Creative
Business Week”, Arçelik’s In Love
washing machine was awarded the IF
Design prize. The Arçelik In Love series
washing machines are one step ahead
of the competition with eye-catching
design and technological quality. The
In Love washing machine doesn’t just
have a colourful and stylish appearance,
it is also easy to use and its automatic
programmes and multiple sensors make
doing the laundry more pleasant, even
fun. With an annual energy consumption
of 135 kWh, the Arçelik In Love series
washing machines use 30% less energy
than even A+++ energy rated products.
product deemed worthy of the High Quality Design
The world’s Another
prize by the jury of the Red Dot Design Awards was Grundig’s
built-in ovens, the GEBM 46000 B and GEZM 47000 B.
quietest top
Grundig’s built-in ovens are leaders in the energy sector,
20% less energy than A rated products. Another
built-in oven using
feature of these ovens is that they are as good as silent when
Grundig Built-In Oven
in use. In fact, they are twice as quiet as Grundig’s previous
Grundig, www.grundig.com.tr model, making them the world’s quietest built-in oven at just
46 decibels. The oven features a removable glass front with a
high-tech “nano” coating that prevents residues accumulating
on the inner door, making it an unrivalled solution in terms of
both hygiene and ease of cleaning.
TURKCELL İletişim Merkezi > 03
The rewarding
pleasurea of tea/coﬀee
Korkmaz ÇayKahve
Korkmaz, www.korkmaz.com.tr
The Korkmaz ÇayKahve (TeaCoffee) maker, which won the “Good
Design” award at the 3rd edition of the “Design Turkey Industrial
Design Awards”, is perfect for tea and coffee lovers. ÇayKahve ensures
that caffeine addicts can drink their brew of choice at the correct
temperature, while also being able to make tea and coffee at the
same time. ÇayKahve offers precise water temperatures, essential for
making a delicious tea or coffee, ensuring that your herbal tea or black
tea can be prepared at just the right temperature. The product has
been designed to keep water at 95ºC for black tea and 80ºC for herbal
tea, promising you the most delicious cuppa. With the functional and
stylish ÇayKahve you can make tea and coffee at the same time. The
Korkmaz ÇayKahve also won the “Good Design” award at the 3rd
edition of the “Design Turkey Industrial Design Awards”.
> 39
Most Wanted >>>
Three Red Dot
prizes in one
for Homend
Homend Royaltea
Talking Tea Maker
Homend, www.homend.com.tr
H
Homend’s Royaltea Talking Tea Maker received the
Red Dot Winner prize, while the Pottoman Turkish
Coffee Machine and Functionall Hand Blender were
awarded an Honourable Mention. Produced together
with the DesignUM company, with which Homend
collaborates on product development, each of these
three products managed to come away with a prize from
this competition in which they participated for the first
time. The Homend Royaltea 1713 talking tea maker has
three functions: heating water to 100 degrees for tea,
80 degrees for coffee and herbal tea, and 40 degrees
for baby formula. For each function the Royaltea 1713
speaks to tell you that your water has reached the ideal
temperature. Its 1.9 litre capacity make it an even more
attractive option. The lid of the Royaltea 1713 fits both
the boiler and the teapot sections, meaning it can be
used as a normal kettle as well as a tea maker.
Combining technology,
aesthetics and efficiency
Silverline Armonia Extractor Hood
Silverline Armonia received prizes
in the High Quality, Design and
Functionality categories of the
2012 Plus-X Awards, one of the
world’s most prestigious awards
organisations. With the Armonia
model, Silverline has put a new
spin on the usual extractor
hoods, focusing on aesthetics
and efficiency. The Armonia is
placed behind or behind the
stove, offering a new alternative
in extraction hoods. With just the
press of a button Armonia can be
lowered into the counter, leaving
only the elegant control panel
on display on the counter top
while closed. A stylish solution
for modern kitchens, when
closed Armonia is in full harmony
with the space as a whole. The
Armonia extraction hood features
a 15-minute high power function
that can immediately remove the
effect of strong food smells from
your kitchen. Armonia blends in
perfectly with electric stovetops,
while the easy-to-clean glass used
in the design is one of the features
loved most by the woman of the
household…Silverline always pays
close attention to user safety in all
of its products, and the Armonia
extraction hood uses a sensitive
magnetic sensor to prevent hands
being jammed, avoiding potential
accidents.
Silverline, www.silverline.com.tr
Low on space,
high on
capacity
Beko WKY 61031 C
washing machine
Beko, www.beko.com.tr
40 >
Red Dot, which every year receives thousands of applications
from various countries, recognises the best in design.
This year 1865 producers, designers and architects from
54 countries applied to the Red Dot Design Awards with
their products and projects. This year the evaluation of the
entrants was carried out by the largest Red Dot jury so
far, with 37 professionals. The jury tested the 4662 entries
in person and in real-life situations before discussing and
evaluating the products. At the awards ceremony held in the
German city of Essen in July, the Beko WKY 61031 C washing
machine was awarded the High Quality Design prize for its
flawless and minimalist design. Thanks to its small body it
can fit easily into narrow bathrooms and laundry rooms,
while still offering a loading capacity of 6 kg. Also, despite its
minimalistic style, the large 50-cm door ensures convenient
and easy loading and unloading.
Vestel 3d Smart
55PF9060 55” Led TV
T
The award-winning designs of Vestel
LED TVs add style to your house
The Vestel 3D Smart LED TVs, which received awards from
two of the world’s most prestigious design competitions,
Good Design and A’ Design Award, bring high performance
and design together with affordable prices. Available in three
different screen sizes – 42, 47 or 55-inch – these stylish
televisions add a special something to the atmosphere of
your house. With the Vestel 3D Smart LED TV, you can access
the internet as well as a wide variety of local content, with
free applications for everything from football to music and
news to weather. Vestel Smart TVs also allow you to hold
video chats with your loved ones via your television screen
and with the Vestel Smart Tablet or Air Mouse control system
you can easily enjoy surfing the net on your television. For
much more, you have to own one.
Vestel, www.vestel.com.tr
Practical and eye-catching
Arzum Fırrın
What makes the Arzum Fırrın a real prize-winner is its out-of-the-ordinary
design that sets it apart from the competition. The Fırrın, which won the IF
Design, Design Turkey and Plus X Award, was designed by young designer
Atıl Kızılbayır. After winning first prize at the Industrial Design Competition in
2007, Fırrın grabbed the attention of the Arzum company.
Arzum began producing Fırrın, the world’s first toaster in which you insert the
bread from the side rather than the top, in 2011 and it soon attracted great
interest from consumers. With a different design from other toasters on the
market, Fırrın was selected from between 70 products to bring the first prize
in the Consumer Product Design Awards to Turkey. The biggest difference
from other toasters is that bread of any size can easily be toasted in the
Arzum Fırrın thanks to the sliding tray.
Arzum, www.arzum.com.tr
Arnica, the prize factory
Arnica Wipe’n Vacuum
Winning the same prize last year for its Bora vacuum cleaner, Arnica once again
won the “Golden Design” prize at the A’ Design Awards for its “Wipe’n Vacuum”
water filter vacuum cleaner, a first for Turkey and not yet available on the
market. In early December 2012, the “Wipe’n Vacuum” also won the “Outstanding
Design” awards at “Design Turkey Industrial Design Awards” held as part of the
TURQUALITY programme. A 100% Turkish brand, Arnica will break new ground
in the sector with this water filter vacuum designed for hard floors that wipes
as well as vacuuming. In 2012 Arnica produced 1 million 900 thousand items in
its factory in Avcılar, Istanbul, both for its own brand as well as for international
giants of the sector. With 94 different items, Arnica expects to produce over 3
million items in 2013. Arnica currently exports to more than 35 countries.
Senur, www.arnica.com.tr
> 41
Mentor >>>
“We should be a
country of producers,
not consumers”
WE DO NOT HAVE THE LUXURY OF MISSING OUT ON THE AGE OF INFORMATION.
THIS IS ONE OF THE MAIN ISSUES THAT WE AT YASAD (SOFTWARE
INDUSTRIALISTS ASSOCIATION) TRY TO POINT OUT. TURKEY NEEDS TO BE A
COUNTRY THAT PRODUCES SOFTWARE INSTEAD OF JUST CONSUMING IT.
42 >
> 43
Mentor >>>
The main goal of YASAD is to develop the software market.
To do this we follow two different paths. The first of these is to
increase domestic software usage in public corporations, while
the second is exports. For the software industry of a country to
develop, the state has to promote the sector. If there is no state
support it is impossible for us to grow in international markets.
We expect the state to take on a supportive approach towards
the domestic software sector. As we always point out, domestic
software usage in public corporations should be increased. We
work very hard to increase public awareness on this issue.
Moreover, the Turkish software industry should work harder
to increase export rates. Our problem in this area was a lack of
collaboration. To find a solution to this YASAD along with the
ELECTRICAL ELECTRONICS AND SERVICES EXPORTERS’
ASSOCIATION (TET) brought together 40 domestic software
companies as a ‘Software Sector International Marketing Team’
conglomerate under the Ministry of the Economy’s Promotion
of International Competitiveness (UR-GE) declaration.
EDUCATION FOR EXPORTATION
We will educate these 40 software companies and increase the
collaboration between them over three years with the support
of important consulting agencies. We will organise several
purchasing and trading committees as part of this three-year
project. The first group in the ‘Software Sector International
Marketing Team’s target markets includes the USA, Germany,
the United Kingdom, the Netherlands, Pakistan, Malaysia,
Azerbaijan, Kazakhstan, Iraq, Saudi Arabia and Qatar. The
second group includes Belarus, Ukraine, Iran, Albania and
Russia. At the moment we are working towards organising a
trade committee to Azerbaijan.
As a result of these efforts YASAD was able to accelerate
export efforts. Again in order to promote software exports in a
different way, we are introducing our ‘Entrepreneur Education
Centre’ supported by the Istanbul Development Agency
(ISKA). In this centre we are going to transform the ideas
of young entrepreneurs into products over a period of eight
months and bring these products to the right places in the
market. We will provide these people with training in a wide
range of areas, from finance to patenting, software to design,
planning to innovation and public relations in an intensive
program of two blocks of 12 weeks. Our aim is quite clear,
creating start-ups from Turkey that will feature in the world
league.
1 BILLION DOLLAR EXPORT GOAL
We believe that these efforts will be an important driving force
for reaching our goal to increase our software export volume to
1 billion US dollars by the end of 2015. I believe wholeheartedly
that ‘software’ will be Turkey’s petrol.
44 >
Doğan Ufuk Güneş
YASAD CHAIRMAN
IT is a strategic sector for many countries around the world.
We need to look at strategic sectors from two different points
of view. Firstly the contribution that they make to within the
country... For instance IT provides a 170% return to the country’s
GNP; this means that if you make an investment of 1 TL, you
will get 1.7 TL back in return. On the other hand, software
changes the way the companies – whether it is an SME, large
company or public corporation – do business, making them
more flexible, improving efficiency and helping them to reach
a wider audience.
The second component of the issue is the fact that information
technologies have an export potential, while added value and
profit margin in this sector is also comparatively higher. A
product that was produced by a software company can be used
anywhere in the world. Where the production cost is 1 unit, this
may become millions, billions even, in the virtual environment.
WE NEED TO CREATE MORE BRANDS
This is why information technologies are at the focal point of
governments’ strategic sectors around the world. We also have
been experiencing dynamic growth in this area over the last
decade. Support from the state has increased. However we are
still behind in terms of branding.
We need to view support for IT exports as an investment. If we
take international examples as a starting point, even if just one
of the many investments bears fruit the result will be measured
in billions.
Although some of our demands to develop the software sector
have been met with support programs and governmental
incentives for the sector, there are still vital steps that need to
be taken. However, if we look closely at the incentives that have
been provided so far, we would list the following:
The Ministry of Transportation, Maritime Affairs and
Communications decided to provide a 300 million TL
incentive to our sector within the R&D fund formed last year.
The Ministry of Science, Industry and Technology runs five
different programs to support R&D and university-industry
collaboration within the scope of two laws and one decree.
ALMOST 15 THOUSAND PROJECTS CARRIED OUT
There are 31 technoparks in service today, and this figure
will soon reach 43. R&D companies operating in these parks
reached 1,730, with 14,626 people working in these companies.
To date 7,677 projects have been completed, with a further 4,861
ongoing. The sector’s export volume reached 540 million US
dollars, there are 65 foreign firms operating in the parks that
have made a total investment of 450 million US dollars and
submitted 301 patents. Moreover a fund of 90,412,200 TL was
granted for these parks. 56% of the projects being run in the
technoparks belong to the software and IT sectors.
In addition to what we state above regarding the needs
and expectations of the sector, we should state that there
are steps that must be taken for 2013 and for the coming
period for the development of our sector. Almost all of the
companies developing products in the IT sector in Turkey are
independent companies that were created to meet the needs of
the domestic market. This means that it is local market needs
that decide the areas of activity of these companies. Almost
50% of the software companies in the sector offer services in
the fields of manufacture, automation and administration.
In this context, companies should be encouraged to develop
the software sector local software and applications. We believe
that the state should adopt a policy of positive discrimination
for domestic software between equal products.
WE NEED TO OVERCOME OUR DEFICIENCIES IN
STANDARDS AND CERTIFICATES
Firstly domestic software and applications, and tools and
platforms for software development should be encouraged.
Furthermore, the development of domestic software and IT
tools and platforms as well as R&D support mechanisms should
be made easier, while companies that producing software and
software platform operating should be provided with incentives
such as special technopark tax exemptions.
The following steps should be taken in order for the software
sector to grow. The state should adopt a policy of positive
discrimination towards domestic software between equal
products, domestic software should also be accepted as
products and purchased at public biddings, onsite R&D law
should be improved and compulsory employee numbers
should be determined. For example the compulsory number of
50 researchers for an R&D centre to be established should be
reduced to 5.
Although a number of incentives and grants have been
provided for the sector, there are still many things that still
need to be done. Among these is the need to determine quality
certification and standards… Another of our problems is the
lack of an inventory system. We cannot provide exact figures
for the sector. We expect real state support on this matter.
Lastly ensuring the use off-set agreements, already used in
the defence sector, in the software sector we will gain serious
momentum.
> 45
Interests>>>
A “Smart” Turkish Project at
Solar Decathlon
METU’S SOLAR DECATHLON TEAM TURKEY ATTRACTED HIGH PRAISE FOR THE NEW
PERSPECTIVE IT BROUGHT TO SMART HOUSES WITH ITS ECOURT PROJECT.
Y
ou can do anything if you put your mind
to it. After two years of work, fourth year
student in food engineering at the Middle
East Technical University (METU) Elif
Uğurlu and her friends managed to achieve
a first for Turkey with their eCOurt smart
house project. eCOurt is the first Turkish
project to participate in Solar Decathlon, a
competition held by the U.S. Department
of Energy every two years since 2002, held this year in China.
We asked Elif about the story behind their participation in
Solar Decathlon, in which teams from only the world’s most
prestigious universities compete, and about the details of their
project. Despite the fact that technical issues prevented them
displaying their project in China, the eCOurt smart houses have
already made an impression as a project that focuses on comfort
and aesthetics.
COULD YOU TELL US A BIT ABOUT THE STORY BEHIND
YOUR PARTICIPATION IN SOLAR DECATHLON?
In order to participate in Solar Decathlon teams that apply are
asked for a detailed proposal report, and the top 20 teams win
the chance to participate in the competition. The selected teams
46
are then expected to design their houses and build them with
the support of sponsors within two years. The constructed
houses are then moved to be displayed in the city where the
competition is held and are evaluated by special juries in
fields such as engineering and architecture. We, the Solar
Decathlon Turkey Team, were the first Turkish team to win
the right to participate in this world famous competition, held
in the Chinese city of Datong in 2013.
HOW WAS THE SOLAR DECATHLON TEAM TURKEY
FORMED?
The Solar Decathlon Team Turkey was established by
students at the Middle East Technical University, and
during the project period around 50 students and various
academic consultants were involved. Students from different
departments at METU, such as architecture and engineering
came together to work on this project over two years. When
the proposal report that we sent in 2011 was accepted by the
competition committee, we moved to the design stage.
WHAT WAS YOUR MAIN AIM WHEN PREPARING THE
PROJECT? HOW DID ECOURT COME INTO BEING?
As our main aim we chose to design a smart house that
prioritised comfort and aesthetics. In line with this we aimed to
produce an integrated architectural and engineering solution
that reduced the environmental impact to a minimum and
that had high levels of energy efficiency and we combined
creative ideas with traditional Middle Eastern architecture to
design a modular, smart and energy-efficient house. We added
a courtyard to the design of the house in order to promote
traditional Turkish architecture abroad. For this reason we chose
the name eCOurt, in order to reflect the ecological nature of
the house as well as the courtyard. eCOurt has highly energyefficient technical features, such as passive lighting and solar
cooling, water heating, ventilation and electricity production. The
flexible design of the 60m2 house features rooms surrounding
the courtyard. Inside the house is a bedroom, kitchen, living
room and machine room. eCOurt is made of four separate
modules and can be disassembled and rebuilt in one week.
IN YOUR PROJECT YOU USED AN INTERESTING
MATERIAL FOR THE INSULATION. HOW DID YOU COME
UP WITH THIS IDEA?
An important criteria of the competition is that projects should
include innovative and sustainable ideas. When we were doing
our research we learnt that denim can be used as a natural and
recyclable insulation material. We decided to use denim for the
insulation of eCOurt as we thought it was an environmentallyfriendly solution that was appropriate for the concept of the
competition. We collected old jeans to be used for the insulation
through a campaign we organised called “Dress Our House
in Your Jeans.” In this way we were able to include the Turkish
public in our project by asking them to send us their old jeans,
and we received 1500 pairs in a very short time. The first jeans
donation was given to us by Fazıl Say who came to METU to
give a concert. We then turned the jeans we had collected into
insulation material that we used in the roof and walls of eCOurt.
WHAT IS YOUR NEXT OBJECTIVE?
We now plan to use the knowledge and experience that we
gained to promote our house in Turkey. For this promotion we
will first complete the new modifications needed to smooth
out eCOurt’s little flaws and then we plan to exhibit the project
in METU as a living building. After that, our biggest hope is to
be able to take the project to the whole of Turkey with the help
of various sponsors and supporting ideas. Although raising
awareness in Turkey of green energy and energy efficiency is the
main reason for doing this, another important factor is the wish
to see the team’s two years of work and the contribution of our
supporters – our sponsors and particularly our families – during
this period come to fruition in the project.
About Solar Decathlon
Since 2002 Solar Decathlon has;
• Been the stage for competitions between houses designed
by 111 interdisciplinary university teams.
• Created a successful education programme and gained
recognition throughout the world.
• Had an impact on the lives of almost 15,000 students.
The 2011 Solar Decathlon;
• Received over 350,000 visitors over 10 days.
• Held 37 workshops.
• Reached millions of readers and viewers through different
media channels.
WHY WERE YOU UNABLE TO EXHIBIT YOUR PROJECT
IN CHINA?
Firstly there were political developments that negatively affected
the work and planning, and as well as this we experienced
problems with sponsorship for transportation. This all had a
negative effect on the team and we were unable to take our
house to the competition exhibition in China. When we evaluate
the process in general we can see that we were negatively
affected by problems such as lack of experience, various
unexpected hitches and difficulties in finding the necessary
financial and moral support. But leaving these aside, despite the
fact that we were unable to take the house to the competition, we
in the Solar Decathlon Team Turkey represented ourselves well
throughout the competition period. We proved the high level of
success of our team in two workshops held during the two-year
competition period, and, as we were invited to the competition
site we were able to share our experiences with other teams and
look at how the competition was evaluated.
> 47
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SEDUCTIVE RED COMES TO
HOME APPLIANCES
VESTEL WASHER-DRYER
With a 29-minute Wash &
Dry programme for small
loads, Vestel’s washer-dryer
takes the pain out of doing
the laundry.
Vestel has produced Turkey’s
first washer-drying that allows
you to wash and tumble-dry
your clothes in the same
machine, saving you space as
well as time. The Vestel washerdryer dries your clothes in an
anti-allergenic and hygienic
way without exposing them
to the elements. The machine
features the “Finish Time” mode
only available with Vestel, washing and drying your clothes so
For those who care about their
health and their time
ARZUM DUPLEX DUAL-CHAMBER
FOOD PROCESSOR
Arzum makes your life easier with Turkey’s first and
only dual-chamber food processor.
Arzum, a brand that makes life easier with a wide range of functional
and innovative small household appliances, has introduced a brand
new product to the food processing market. The Arzum Duplex Dual-Chamber Food Processor, the first and only of its kind in Turkey,
saves a great deal of time with its two synchronisable chambers. The
Arzum Duplex Dual-Chamber Food Processor, which was designed
to shorten meal preparation times for large families and to offer help
to working women, is taking its place on shop shelves as the next indispensable product for everyone who cares about eating healthily.
The Arzum Duplex Dual-Chamber Food Processor chops a wide variety of ingredients in seconds so that they are ready for you to use,
making cooking easier and more enjoyable. The Arzum Duplex DualChamber Food Processor features stainless steel blades and detachable body, making it easy to clean.
www.arzum.com.tr
48 >
that they are ready at the time
you choose. With a 29-minute Wash & Dry programme
for small loads, Vestel’s new
washer-dryer takes the pain
out of doing the laundry. The
washer-dryer ensures that your
clothes are softer than when
you leave them to dry outside,
making them easier to iron. The
high-resolution smart screen
provides you with all the information you could need about
your wash. The machine weighs
your load to calculate the ideal
wash setting and recommends
the amount of washing powder
to use, offering savings in water,
electricity and washing powder.
www.vestel.com.tr
Your private
cinema at home
A REAL CINEMA EXPERIENCE WITH
CRYSTAL CLEAR SOUND
PHILIPS HTB5570D HOME
CINEMA SYSTEM
Thanks to built-in Wi-Fi you can directly
link this cinema system to your home
network and easily access popular online
services.
Make listening to music or watching a film at home even
more enjoyable with the Philips HTB5570D home cinema
system. With double HDMI connection and Smart TV
support, the new 5.1 system from Philips also features
Bluetooth streaming, promising you the perfect listening
experience.
With 1000W RMS power and Dolby TrueHD / DTS-HD for
high definition surround sound, the Philips HTB5570D is
ideal for watching films or listening to music, promising
you the perfect sound experience with Crystal Clear Sound.
Other important features include a 15mm soft dome,
horn-loaded tweeter and a powerful three times stronger
“Ribbed” Bass Reflex system for ultra-lifelike low notes. The
system has HD 3D Blu-ray for a truly immersive 3D movie
experience as well as Smart TV Plus add-on allowing you
to access online services and multimedia features through
your television.
www.philips.com.tr
MORE THAN JUST A FRIDGE
ARÇELIK 8860 SBS NY FRIDGE-FREEZER
As well as serving its role in the kitchen, Arçelik’s new fridge-freezer offers wireless internet
access via a tablet screen.
The newest member of the Arçelik fridge-freezer series, the 8860 SBS
NY stands out from traditional fridge-freezers. Arçelik’s fridge-freezer
not only offers a cold place to store food but also has various features
that follow modern trends. The four-door No-Frost fridge freezer features a multimedia tablet screen, providing wireless internet access
through which you can watch television or listen to the radio online.
With the 10-inch LCD touch-screen you can make note and easily keep
track of the best-before dates of the food and drink that you store. The
fridge-freezer has an Android operating system that allows you to create a shopping list and offers easy online ordering. The Arçelik 8860
SBS NY has a Cool Control compartment that can be used as a cooler or
a freezer as well as a special fast-freeze compartment. The product has
an A+ energy performance and a ‘Multi-Flow’ cooling system on every
shelf, ensuring that your food is kept fresh for longer.
Arçelik, www.arcelik.com.tr
> 49
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CERAMIC CONTROLLED
BY TECHNOLOGY
HOMEND’S TOASTBUSTER 1313
The Toastbuster’s ceramic plates help to
protect the pure and natural flavours of
foods while also preventing the loss of their
nutritional value.
Homend, the small household appliance producer that
makes life easier with innovative products and stylish
designs, offers us the healthy and attractive Toastbuster
1313. Toastbuster 1313’s healthy ceramic coated plates
are big enough to make toasties for four people at the same
time and are also very practical, as they can be removed
and placed straight in the dishwasher. Toastbuster 1313’s
ceramic plates are both environmentally-friendly and
healthy, helping to protect the pure and natural flavours
of the foods that come into contact with them, while
also preventing any loss of minerals, vitamins and other
nutritional value. The eye-catchingly stylish red design of
the Toastbuster 1313 also features a special safety lock,
helping to prevent possible accidents. Other features of the
Toastbuster 1313 include a “cooltouch” handle that prevents
burns and an adjustable top plate.
www.homend.com.tr
Be online wherever you need
A TABLET AND A NOTEBOOK
Grundig Duo offers a special solution for people on the move
who want to be connected to the internet wherever they are.
The Grundig Duo, star of the Grundig Style Tab series of tablet PCs, can be
used as a tablet or a notebook, making it stand out from the competition.
One of the first examples of the ‘Two in One’ concept, the Grundig Duo
features a third-generation Intel dual core processor, Windows
8 operating system and a 7mm detachable keyboard connected
by magnets. The touchscreen can be used in various ways
with the optional magnetic pen, while the integrated stand
provides ease of use. The product also features
word-processing applications, high image quality
and a dual camera.
50 >
contact
ile>>>
CONTACTf FILE
TET ELECTRIC TURKEY CONTACT FILE
FOR MORE INFORMATION ABOUT
TURKISH ELECTRONIC AND WHITE GOODS
PLEASE CONTACT US
[email protected]
Dış Ticaret Kompleksi-A Blok Çobançeşme Mevkii, Sanayi Cad. 34197
Yenibosna Bahçelievler-İstanbul / TURKEY
Tel: +90 212 454 00 00 Fax: +90 212 454 00 01
e-mail: [email protected] - www.tet.org.tr
Info CONTACT FILE
>>>
AC/DC ELEKTRONİK DAN. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 320 20 07 Fax: +90 (212) 320 20 09
Web: www.acdc.com.tr
Contact: ENGİN ULUBAŞ
e-mail: [email protected]
ALFANORM MİMARLIK MÜHENDİSLİK LTD. ŞTİ.
Tel: +90 (212) 438 18 68 Fax: +90 (212) 438 18 70
Web: www.alfanorm.com.tr
Contact: CEMİLE IŞIK
AGOP HAVLUÇİYAN X RAY GÜVENLİK SİST. LTD. ŞTİ.
Tel: +90 (212) 665 13 28 Fax: +90 (212)665 13 34
Web: www.x-raycenter.com
Contact: SERKAN KARAMAN
ALKANLAR ELEKTRİK SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (216) 561 28 19 Fax: +90 (216) 311 19 48
Web: www.alkanlar.com
Contact: TANKUT TAN/ENİS ALKAN
e-mail: [email protected] / [email protected]
AIRTIES KABLOSUZ İLETİŞİM SAN VE DIŞ TİC. A.Ş.
Tel: +90 (212) 318 62 00 Fax: +90 (212) 318 62 98
Web: www.airties.com
Contact: HİLAL KÖKDEN
ANEL DOĞA ENTEGRE GERİ DÖNÜŞÜM ENDÜSTRİ A.Ş.
Tel: +90 (262) 352 25 20 Fax: +90 (262) 352 32 40
Web: www.dogaentegre.com
Contact: DİLEK ATAÇ
AİSİN OTOMOTİV PARÇALARI SAN. VE TİC. A.Ş.
Tel: +90 (216) 593 21 30 Fax? +90 (216) 593 21 41
Web: www.aisinotomotiv.com
Contact: DAMLA ÖNDEROL
ANELES ELEKTRONİK ÜRETİM SAN. VE TİC. A.Ş.
Tel: +90 (216) 636 20 00 Fax: +90 (216) 636 25 00
Web: www.aneles.com.tr
Contact: TARIK ESKİ
AKFA TEKNOLOJİ SES VE GÖRÜNTÜ SAN. VE TİC. A.Ş.
Tel: +90 (216) 516 02 00 Fax: +90 (216) 462 47 77
Web: www.akfagroup.com
Contact: YASİN İLHAN
ANT TEKNİK CİHAZLAR PAZ. VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (216) 422 67 00 Fax: +90 (216) 422 39 54
Web: www.antteknik.com
Contact: ALİ KEMAL KARAK
AKNOR MEDİKAL DIŞ TİC. LTD. ŞTİ.
Tel: +90 (216) 308 02 27
AR TEKNİK DIŞ TİCARET A.Ş.
Tel: +90 (212) 292 78 78 Fax: +90 (212) 235 61 31
Web: www.armakina.com
Contact: AYHAN KIRCI
e-mil: [email protected]
AKSA ENERJİ ÜRETİM A.Ş.
Tel: +90 (212) 478 66 66 Fax: +90 (212) 657 55 16
Web: www.aksa.com.tr
Contact: NAZMİ ATABAŞ
AKSU TOST MAKİNALARI SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (212) 886 61 69 Fax: +90 (212) 886 69 19
Web: www.aksutost.com
Contact: ÇİĞDEM BAKANAY
ALBİM BİLGİ İŞLEM İTHALAT VE TİCARET A.Ş.
Tel: +90 (216) 469 23 00 Fax: +90 (216) 469 22 90
Web: www.albim.com
Contact: TÜNAY ARSLAN
ALCATEL TELETAŞ TELEKOMÜNİK. ENDÜSTRİ TİC. A.Ş.
Tel: +90 (216) 579 20 00 Fax: +90 (216) 420 75 43
Web: www.alcatel.com.tr
Contact: HAMZA YILDIRIM
ALCE ELEKTRİK SANAYİ VE TİC. A.Ş.
Tel: +90 (0216) 585 42 00 Fax: +90 (0216) 378 26 43
Web: www.alce-elektrik.com.tr
Contact: OZAN ÖNSEL
52 >
ARÇELIK A.Ş.
Tel: +90 (212) 314 34 34 Fax: +90 (212) 314 34 52
Web: www.arcelik.com.tr
Contact: MURAT BÜYÜKERK
ARENA BİLGİSAYAR SAN. VE TİC. A.Ş.
Tel: +90 (212) 364 64 64 Fax: +90 (212) 310 46 80
Web: www.arena.com.tr
Contact: FUNDA KÖSEOĞLU
e-mail:[email protected]
ARK BİLGİSAYAR İNŞ. DAN. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (312) 436 47 12 Fax: +90 (312) 436 47 13
Web: www.arkbilgisayar.com
Contact: GÖKHAN GÖREV
e-mail: gö[email protected]
ARMADA BİLGİSAYAR SİSTEMLERİ SAN. VE TİC. A.Ş.
Tel: +90 (212) 467 38 00 Fax: +90 (212) 493 47 27
Web: www.armada.com.tr
Contact: ONUR AYDIN
e-mail: oaydı[email protected]
ARSİS REKLAM HİZMETLERİ LTD. ŞTİ.
Tel: +90 (216) 518 23 20 Fax: +90 (216) 518 23 66
Web: www.arsisbilisim.com.tr
Contact: TUBA ŞENYURLUSES
CONTACT FILE
ARTESİS TEKNOLOJİ SİST. A.Ş.
Tel: +90 (262) 678 88 60 Fax: +90 (262) 678 88 55
Web: www.artesis.com
Contact: ELİF ŞAHBAZOĞLU
AVKOM BİLGİSAYAR VE ELEKTRONİK SİST. SAN. TİC A.Ş.
Tel: +90 (212) 320 88 20 Fax: +90 (212) 320 88 27
Web: www.avkom.com
Contact: TANZEL KAYABAŞLI
ARZUM ELEKTRİKLİ EV ALETLERİ SAN. VE TİC. A.Ş.
Tel: +90 (212) 467 80 80 Fax: +90 (212) 467 80 00
Web: www.arzum.com.tr
Contact: ALP SONYÜREK
AVNET TECHNOLOGY SOLUTIONS SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 315 49 00 Fax: +90 (212) 315 49 99
Web: www.avnet.com.tr
Contact: ESRA KALENDER
ASBİS TR BİLGİSAYAR LTD. ŞTİ.
Tel: +90 (216) 470 74 40 Fax: +90 (216) 470 74 58
Web: www.asbis.com.tr
Contact: BİLAL ARIKAN
AY SANAT PRODÜKSİYON VE YAPIM ANONİM ŞTİ.
Tel: +90 (212) 259 57 57 Fax: +90 (212) 259 62 81
Web: www.ayyapim.tv
Contact: MİTHAT TOPAÇ
ASEL DIŞ TİC. VE PAZ. LTD. ŞTİ.
Tel: +90 (212) 549 28 00 Fax: +90 (212) 549 28 04
Web: www.asel.com.tr
Contact: HAYRULLAH GÜR
AYGÜN CERRAHİ ALETLER SANAYİ VE TİCARET A.Ş.
Tel: +90 (362) 266 66 80 Fax: +90 (362) 266 98 44
Web: www.aygun.com
Contact: HÜSEYİN TANER
ASELSAN ELEKTRONİK SANAYİ VE TİCARET A.Ş.
Tel: +90 (312) 592 10 00 Fax: +90 (312) 354 13 02
Web: www.aselsan.com.tr
Contact: İRFAN CEYLAN
AYSET PLS. ELEK .GIDA TEM. MAD. SAN. A.Ş.
Tel: +90 (322) 441 12 99 Fax: +90 (322) 441 12 98
Web: www.ayset.com
Contact: MUSTAFA YILMAZ
ASİMETRİK SES IŞIK VE GÖRÜNTÜ SİSTEMLERİ LTD. ŞTİ
Tel: +90 (312) 490 91 01 Fax: +90 (312) 490 91 07
Web: www.asimetrik.com.tr
Contact: TUBA GÖÇER
AYSMED MEDİKAL TURİZM İTH. İHR. LTD. ŞTİ.
Tel: +90 (312) 440 87 51 Fax: (312) 440 34 91
Web: www.aysmed.com.tr
Contact: SENİL KANBAY
ASLAR PRES DOKÜM SANAYİ TİCARET A.Ş.
Tel: +90 (216) 593 25 60 Fax: +90 (216) 593 25 70
Web: www.aslarpres.com
Contact: ZÜBEYDE İDECİ
AYVAZ SINAİ ÜRÜNLER TİC. VE SAN. LTD. ŞTİ.
Tel: +90 (212) 771 01 45 Fax: +90 (212) 771 47 27
Web: www.ayvaz.com
Contact: YEŞİM SARAÇ
ASTAŞ ENDÜSTRİ TEKS. MAK. SAN. VE TİC. A.Ş.
Tel: +90 (212) 630 89 00 Fax: +90 (212) 630 89 29
Web: www.astasjuki.net
Contact: TURGAY AŞÇI
BALÇIK ISI ELEMANLARI SAN. VE TİC. A.Ş.
Tel: +90 (312) 814 51 20 Fax: +90 (312) 814 51 29
Web: www.balcik.com.tr
Contact: BUĞRA CAN BALÇIK
e-mail: bugracan.@balcık.com.tr
ATEK ELEKTRONİK SENSÖR TEKNOLOJİ SAN. VE TİC. A.Ş.
Tel: +90 (216) 457 19 31 Fax: +90 (216) 457 19 30
Web: www.ateksensor.com
Contact: REYHAN SAKALLIOĞLU
BAREM BİLGİSAYAR HIZ. TİC. LTD. ŞTİ.
Tel: +90 (212) 213 68 80 Fax: +90 (212) 213 35 45
Web: www.barem-ltd.com.tr
Cotact: RAHİME KARAKAŞ
ATMACA ELEKTRONİK SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 412 12 12 Fax: +90 (212) 412 14 99
Web: www.sunny.com.tr
Contact: ALPER GÜREL
BARIŞ MAKİNA OTOMOTİV SANAYİ VE TİCARET A.Ş.
Tel: +90 (232) 469 69 11 Fax: +90 (232) 469 73 30
Web: www.barismakina.com
Contact: NİGAR ODABAŞI
AVCI TARIM DIŞ TİC. PAZ. TAAH. VE DAHİLİ TİC. LTD. ŞTİ
Tel: +90 (326) 216 46 79 Fax: +90 (326) 216 26 95
Web: www.avcigroup.com.tr
Contact: MEHMET AVCI
BAYDES DIŞ TİCARET A.Ş.
Tel: +90 (212) 512 30 31 Fax: +90 (212) 513 76 13
Web: www.baydes.com
> 53
Info CONTACT FILE
>>>
BAYKON KONTROL SİSTEMLERİ SAN. TİC. A.Ş.
Tel: +90 (216) 593 26 30 Fax: +90 (216) 593 26 38
Web: www.baykon.com.tr
Contact: NADİR GEZER
BİSAR BİLGİ TEKNOLOJİLERİ SAN. VE TİC. A.Ş.
Tel: +90 (216) 474 43 74 Fax: +90 (216) 474 43 75
Web: www.bisar.com.tr
Contact: ENVER KAYAÇANLI
BAYMES MEDİKAL KOZMETİK TİC. SAN. LTD. ŞTİ.
Tel: +90 (216) 6428280 Fax: +90 (216) 642 82 88
Web: www.baymesmedikal.com
Contact: AKİF GÜZELSEVDİ
BNTPRO BİLGİ VE İLETİŞİM HİZMETLERİ LTD. ŞTİ.
Tel: +90 (212) 272 18 00 Fax: +90 (212) 272 18 01
Web: www.btegitim.com
Contact: SEMİH YÜKSEL
BC YAPI İNŞ. SANAYİ DIŞ TİCARET
Tel: +90 (212) 588 13 97 Fax: +90 (212) 585 00 39
Web: www.bcyapi.com
Contact: ALİ KARHAN
BOĞAZİÇİ BİLGİSAYAR TİCARET VE SAN. A.Ş.
Tel: +90 (212) 331 10 00 Fax: +90 (212) 331 10 10
Web: www.bogazici.com.tr
Contact: MUHİTTİN AKBULUT
BENLİOĞLU DENTAL İTHALAT İHRACAT SAN. VE TİC. A.Ş.
Tel: +90 (312) 468 05 25 Fax: +90 (312) 468 29 19
Web: www.benlioglu.com
Contact: ZÜLAL BENLİOĞLU
BORUSAN MAKİNA VE GÜÇ SİST. SAN. VE TİC. A.Ş.
Tel: +90 (212) 393 55 00 Fax: +90 (212) 653 85 13
Web: www.borusangucsistemleri.com
Contact: MESUDE TAPKAN
BESKOM ELEKTRONİK TİC. LTD. ŞTİ.
Tel: +90 (312) 446 55 91 Fax: +90 (312) 447 38 89
Contact: GÖKÇEN BAYHAN
BOSCH SAN. VE TİC. A.Ş.
Tel: +90 (224) 219 25 00 Fax: +90 (224) 219 23 82
Web: www.trbosch.com
Contact: LEVENT ARSLANGİRAY
BESMAK İNŞ. TEST MAK. SAN. VE TİC. LTD. STİ.
Tel: +90 (312) 815 56 20 Fax: +90 (312) 815 56 25
Web: www.besmaklab.com
Contact: ONUR ÇABUK
BİLGİ SİSTEMLERİ SAN. VE DIŞ. TİC. LTD. ŞTİ.
Tel: +90 (216) 331 35 90 Fax: +90 (216) 331 35 18
Web: www.bilgisistemleri.com.tr
Contact: FATİH MEHMET GÖKSU
BİLGİNOĞLU END. MALZ. SAN. TİC. VE A.Ş.
Tel: +90 (232) 433 72 30 Fax: +90 (232) 457 37 69
Web: www.bilginoglu-endustri.com.tr
Contact: BAŞAK DÖGER
BİLKOM BİLİŞİM HİZMETLERİ A.Ş.
Tel: +90 (216) 554 90 00 Fax: +90 (216) 651 89 00
Web: www.bilkom.com.tr
Contact: HANDE ÇELEBİ
BİLMET OFİS GEREKS. İÇ VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (312) 255 98 90 Fax: +90 (312) 255 97 66
Contact: MEHMET AKYILDIZ
BİMSA ULUSLARARASI İŞ BİLGİ VE YÖNETİM SİST. A.Ş.
Tel: +90 (216) 425 10 50 Fax: +90 (216) 425 10 49
Web: www.bimsa.com.tr
Contact: EMEL AYFER
BİOMET DAĞ. PAZ. İTH. İHR. VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (212) 573 76 65 Fax: +90 (212) 573 76 67
Web: www.biomet.com.tr
54 >
BOZDEMIR İNŞ. VE MÜH. LTD. ŞTİ.
Tel: +90 (312) 442 54 84 Fax: +90 (312) 442 54 43
Web: www.bozdemir.com.tr
Contact: ERSOY AKÇAY
BSH EV ALETLERİ SAN. VE TİC. A.Ş
Tel: +90 (282) 748 30 00 Fax: +90 (282) 726 41 77
Web: www.bsh.com.tr
Contact: BURÇİN POYRAZLAR
BXL-BEXEL DIŞ TİC. LTD. ŞTİ.
Tel: +90 (222) 236 00 93 Fax: +90 (222) 236 14 01
Web: www.bxl-bexel.com
Contact: İSMAİL KARA
CASPER BİLGİSAYAR SİSTEMLERİ A.Ş.
Tel: +90 (216) 528 66 66 Fax: +90 (216) 528 66 69
Web: www.casper.com.tr
Contact: ALİ AŞKIN
ÇELİKHAN ELEK. SAN. TİC. LTD. ŞTİ.
Tel: +90 (212) 444 10 28 Fax: +90 (212) 428 44 99
Web: www.celikhan.com.tr
Contact: İLKAY GÜNDOĞDU
CERAGEM EURASIA MASAJ EKİPMANL. SAN. VE TİC. A.Ş.
Tel: +90 (212) 212 92 43 Fax: +90 (212) 212 71 83
Contact: HALİT KUT
CONTACT FILE
ÇETİNKAYA AYDINLATMA SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 612 92 72 Fax: +90 (212) 612 87 65
Web: www.cetinkayaregulator.com
Contact: SELDA YAVUZ
ÇETİNKAYA PANO SAÇ TABLO VE PLASTİK SANAYİ A.Ş.
Tel: +90 (212) 252 92 43 Fax: +90 (212) 244 21 77
Web: www.cetinkayapano.com
Contact: CEMİL NALBANT
CONTİ ELEKTRİKLİ EV ALETLERİ SAN. VE TİC.
Tel: +90 (212) 282 98 00 Fax: +90 (212) 282 98 09
Web: www.contivac.com
Contact: ALPER KİRİŞCİLER
DATA MARKET BİLGİ HİZMETLERİ LTD. ŞTİ.
Tel: +90 (212) 337 07 07 Fax: +90 (212) 337 07 08
Web: www.datamarket.com.tr
Contact: MEHMET ACAR
DATAKOM ELEKTRONİK MÜHENDİSLİK SAN. VE TİC. ŞTİ.
Tel: +90 (216) 466 84 60 Fax: +90 (216) 364 65 65
Web: www.datakom.com.tr
Contact: DENİZ HEKİMOĞLU
DATASTAR BİLGİ TEKNOLOJİLERİ SAN. VE TİC. A.Ş.
Tel: +90 (216) 544 12 56 Fax: +90 (216) 317 96 67
Web: www.datastar.com.tr
Contact: EKREM UZUNÖZ
DAYIOĞLU ELEKTRONİK SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 671 33 94 Fax: +90 (212) 671 22 35
Web: www.dayel.com.tr
Contact: KAAN DAYIOĞLU
DEİMA ELEKTRONİK ÜRÜNLERİ İMA. SAN. VE TİC. A.Ş.
Tel: +90 (212) 422 94 94 Fax: +90 (212) 422 03 49
Web: www.sinbo.com.tr
Contact: FEYRUZ RIDVANOĞULLARI
DEKON TAAHHÜT MÜH. İNŞ. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (216) 508 14 40 Fax: +90 (216) 527 52 10
Web: www.dnt-group.com
Contact: SEDA KALYON
DELPHI AUTOMOTIVE SYSTEMS LTD. ŞTİ.
Tel: +90 (216) 528 30 00 Fax: +90 (216) 313 01 39
Web: www.delphi.com
Contact: SERKAN YAVUZ
DELTA TRADE COMPANY MEDICAL TIBBİ. CİH. LTD. ŞTİ.
Tel: +90 (212) 221 57 00 Fax: +90 (212) 221 52 03
Web: www.delta-trade-company.com
Contact: NATALİ TÜLEK
DESER ELEKTRONİK SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 519 85 15 Fax: (212) 519 85 10
DİLMENLER MAKİNE SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 551 18 27 Fax: +90 (212) 639 99 93
Web: www.dilmenler.com.tr
Contact: BÜLENT ÇİMEN
DİNAMO MOTOR SAN. VE TİC. A.Ş.
Tel: +90 (232) 478 18 98 Fax: +90 (232) 478 17 75
Web: www.faz.com.tr
Contact: GÜROL AKŞİT
DİNÇ SİNEMA VE SAN. URU. DIŞ. TİC. PAZ. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 511 48 91 Fax: +90 (212) 511 11 61
Web: www.dincmuzik.com
Contact: GÖNÜL VAROĞLU
DORUK EV GEREÇLERİ SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (222) 236 06 50 Fax: +90 (222) 236 03 14
Web: www.susler.com.tr
Contact: CEM ÇAKIR
DRAEGER MEDİKAL TİCARET VE SERVİS LTD. ŞTİ.
Tel: +90 (216) 469 05 55 Fax: (216) 499 87 25
Web: www.draeger.com
Contact: TÜLAY BÖKE
EDİT ELEKTRONİK SİSTEMLERİ SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (216) 622 62 22 Fax: (216) 622 62 31
Web: www.editelelektronik.com.tr
Contact: NURAY VURAL
EEC ENTEGRE BİNA KONTROL SİST. SAN. VE TİC. A.Ş.
Tel: +90 (212) 320 16 26 Fax: +90 (212) 320 16 36
Web: www.eec.com.tr
Contact: VAHAP DEMİRCİ
EFBA DAYANIKLI TÜK. MAL. SAN. VE DIŞ TİC. LTD
Tel: +90 (212) 486 38 40 Fax: +90 (212) 486 38 42
Web: www.efba.com.tr
Contact: ARZU BİLİCAN
EGESİM BİLGİSAY. SİS. SANAYİ VE TİCARET LTD.
Tel: +90 (232) 433 30 25 Fax: +90 (232) 842 60 81
Web: www.egesim.com.tr
Contact: CAN TOSUN
EGO ELEKT. ALETLERİ SAN. A.Ş.
Tel: +90 (282) 684 68 00 Fax: +90 (282) 684 68 70
Web: www.ego.com.tr
Contact: SAVAŞ GİRİT
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EKİN ELEKTRONİK TİCARET A.Ş.
Tel: +90 (212) 425 26 24 Fax: +90 (212) 425 46 60
Web: www.ekin.tc
Contact: CENK AYDEMİR
ELMED ELEKTRONİK VE MEDİKAL SANAYİ VE TİC. ŞTİ.
Tel: +90 (312) 256 92 22 Fax: +90 (312) 257 06 08
Web: www.elmed-lithotripsy.com
Contact: NURCİHAN DEMİRSOY
EKOGLOBAL EV GEREÇLERİ GIDA İTH. İHR. SAN. TİC. LTD. ŞTİ.
Tel: +90 (212) 567 95 90 Fax: +90 (212) 567 15 92
Web: www.ekosangrup.com
Contact: KAAN KIRÇOVALI
ELOPAR ELEKTRİK VE OTOM. PARÇ. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 875 19 40 Fax: +90 (212) 875 04 73
Web: www.elopar.com.tr
Contact: KEMAL TUTAYSALGIR
EKOM ECZACIBAŞI DIŞ TİC. A.Ş.
Tel: +90 (212) 281 89 39 Fax: +90 (212) 279 25 00
Web: www.eczacibasi.com.tr
Contact: BURCU KARADAĞ
ELSA ORTOPEDİ REH. VE SPOR MAL. İÇ VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (312) 434 27 94 Fax: +90 (312) 434 22 82
Contact: MEHMET KÖKÇÜ
EKSA ELEKTRONİK BİLGİ İŞLEM SAN. VE DIŞ TİC. A.Ş.
Tel: +90 (216) 524 99 96 Fax: +0 (216) 523 00 58
Web: www.eksa.com.tr
Contact: MURAT GENÇ
ELECTRICFIL UNİFİL OTOM. SAN. VE TİC. A.Ş.
Tel: +90 (216) 420 68 00 Fax: +90 (216) 415 65 07
Web: [email protected]
ELİAR ELEKTRONİK SANAYİ A.Ş.
Tel: +90 (212) 274 30 31 Fax: +90 (212) 274 20 30
Web: www.eliar.com.tr
Contact: AYGÜN ÖZTORUN
ELİMKO ELEKTRONİK İMALAT VE KONT. TİC. LTD. ŞTİ.
Tel: +90 (312) 212 64 50 Fax: +90 (312) 212 41 43
Web: www.elimko.com.tr
Contact: AYSUN ÖZDEMİR
ELİPS ELEKTRONİK SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (212) 337 02 00 Fax: +90 (212) 288 37 17
Web: www.elips.com
Contact: TUĞBA LAZARİDE
ELİTE ELEKTRONİK İTHALAT VE TEMSİLCİLİK TİC. A.Ş.
Tel: +90 (312) 472 83 93 Fax: +90 (312) 472 20 67
Web: www.eliteas.com
Contact: ASUMAN ÖZ
ELKOTEK MÜHENDİSLİK VE DANIŞMANLIK HİZM. A.Ş.
Tel: +90 (212) 336 39 00 Fax: +90 (212) 212 29 17
Web: www.elkotek.com.tr
Contact: GÖZDE ÇETİNBAŞ
ELMASLAR İMALAT CİH. İNŞ. TAŞ. İTH. İHR. SAN. VE TİC. A.Ş.
Tel: +90 (312) 394 80 01 Fax: +90 (312) 394 80 04
Web: www.elmaslarmedikal.com.tr
Contact: EYÜP ÖZTÜRK
56 >
EMKO ELEKTRONİK SAN. İÇ VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (224) 261 19 00 Fax: +90 (224) 261 19 12
Web: www.emkoelektronik.com.tr
Contact: CİHAN ÇAKIR
EMPATİ BİLİŞİM EĞİTİM SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (212) 213 82 84 Fax: +90 (212) 213 82 52
Web: www.empati.com.tr
Contact: SELÇUK DURSUN
EMSE MEKANİK END. MÜHEN. VE SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (312) 354 44 00 Fax: +90 (312) 354 10 47
Web: www.emse.com.tr
Contact: SEMA DEMİR ERDOĞAN
EN-KO ELEKTRONİK KONTROL SİSTEML. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (232) 376 78 06 Fax: +90 (232) 376 77 92
Web: www.enkoelektronik.com.tr
Contact: CİHAN YUMURTACI
ENDO PROTEZ ORTOPEDİ LTD. ŞTİ.
Tel: +90 (312) 435 84 89 Fax: +90 (312) 435 97 78
Web: www.endoprotez.com
Contact: LEVENT UZMANOĞLU
ENTES ELEKTRONİK CİHAZLAR İMALAT VE TİC. A.Ş.
Tel: +90 (216) 314 16 15 Fax: +90 (216) 314 1615
Web: www.entes.com.tr
Contact: MEHMET AKİF AK
EPSİLON ELK. LTD. ŞTİ.
Tel: +90 (312) 285 10 40 Fax: +90 (312) 285 10 42
Web: www.epsilontek.com.tr
Contact: ALİ ÇAĞIN EREN
ERBEN KONTROL SİSTEML. SAN. VE TİC. A.Ş.
Tel: +90 (212) 494 38 38 Fax: +90 (212) 697 99 10
Web: www.erben.com.tr
Contact: EMEL BİÇİCİ
CONTACT FILE
EREN HOLDİNG A. Ş.
Tel: +90 (212) 639 89 00 Fax: +90 (212) 654 49 86
Web: www.erenholding.com.tr
Contact: TUNCAY ÖZDEMİR
FAGOR ENDÜSTRİYEL DAY. TÜK. MAL. SAN. VE TİC. A.Ş.
Tel: +90 (262) 751 10 31 Fax: +90 (262) 751 10 32
Web: www.fagor.com.tr
Contact: ONUR ÖNEN
ERGİN ELEKTRİK SAN. VE TİC. A.Ş.
Tel: +90 (212) 220 13 13 Fax: +90 (212) 222 88 20
Web: www.ergin.com.tr
Contact: GÜLAY CEBECİ
FAKİR ELEKTRİKLİ EV ALETLERİ DIŞ TİC. A.Ş.
Tel: +90 (212) 249 70 69 Fax: +90 (212) 243 48 56
Web: www.saruhan.com.tr
Contact: TOYGAR TOLGA ÖRGÖN
ERICSSON TELEKOMÜNİKASYON A.Ş.
Tel: +90 (212) 335 98 00 Fax: +90 (212) 286 87 65
Web: www.ericsson.com
Contact: ERGUN ÖZDEMİR
FANSET ELEKTRİKLİ EV ALETLERİ SANAYİ VE TİC. LTD. ŞTİ.
Tel: +90 (212) 697 57 70 Fax: +90 (212) 548 98 78
Web: www.fanset.com.tr
Contact: HİLMİ KARASU
ERİŞÇİ ELEKTRONİK SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 230 87 06 Fax: +90 (212) 233 09 71
Web: www.erisci.com
Contact: AYLİN ÖZGEN
FER İÇ VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (212) 438 26 38 Fax: +90 (212) 438 26 37
Web: www.simferexport.com
Contact: TARIK YILMAZ
ERNA-MAŞ MAKİNA TİC. VE SAN. A.Ş.
Tel: +90 (212) 866 22 00 Fax: +90 (212) 771 45 00
Web: www.ernamas.com
Contact: EMRE GÜRSEL
FER ISI TEKNOLOJİLERİ SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (312) 395 07 37 Fax: +90 (312) 395 07 39
Web: www.ferisi.com.tr
Contact: BELGİN GÜNEŞ
ERTA ELEKTRO MEKANİK İMALAT SANAYİ VE TİC. LTD. ŞTİ.
Tel: +90 (212) 289 00 99 Fax: +90 (212) 289 03 89
Web: www.erta.com.tr
Contact: ERCAN ASMAZ
FERTER HASSAS MEKANİK İŞLERİ SAN. TİC. A.Ş.
Tel: +90 (232) 472 21 60 Fax: +90 (232) 472 05 04
Web: www.ferter.com.tr
Contact: MERAL ACAY
ERTUNÇ ÖZCAN MÜMESSİLLİK TİCARET SANAYİ LTD. ŞTİ.
Tel: +90 (312) 433 42 26 Fax: +90 (312) 431 91 22
Web: www.ertuncozcan.com.tr
Contact: KERİM GÜNTUTMAZ
FORE İNŞ. TAAH. GID. TEKS. EL. İM. SAN. VE ULUS. TİC. A.Ş.
Tel: +90 (312) 386 26 76
Web: www.foreas.com.tr
Contact: CEM YILMAZ
ESCO DIŞ TİC. A.Ş.
Tel: +90 (222) 236 00 93 Fax: +90 (222) 236 00 94
Web: www.esco.com.tr
GAMBRO TÜRK TIBBİ ÜRÜNLER VE SAĞLIK TİC.
Tel: +90 (312) 440 33 32 +90 (312) 442 57 58
Web: www.gambro.com
Contact: FİGEN ORCAN
ESİT ELEKTRONİK SİS. İM. VE TİC. LTD. ŞTİ.
Tel: +90 (216) 585 18 18 Fax: +90 (216) 585 18 19
Web: www.esit.com.tr
Contact: ALİ AKYÜZ
GANPRO ULUSLARARASI DIŞ. TİC. VE SAN. A.Ş.
Tel: +90 (216) 680 07 07 Fax: +90 (216) 680 07 03
Web: www.ganpro.com
Contact: SERPİL TORTOPOĞLU
EXPER BİLGİSAYAR SİSTEMLERİ SAN VE TİC A.Ş.
Tel: +90 (216) 645 85 00 Fax: +90 (216) 415 32 71
Web: www.exper.com.tr
Contact: MUSTAFA ŞAHİN
GE KLİNİK SİSTEMLER TİC. A.Ş.
Tel: +90 (212) 366 29 00 Fax: +90 (0212) 366 29 99
F.N.F. İÇ VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (224) 267 10 80 Fax: +90 (224) 267 08 66
Web: www.fnfmetal.com
Contact: FEVZİ DUYGU
GEN-PA TELEKOMÜNİKASYON VE İLETİŞİM SAN.
Tel: +90 (212) 359 00 00 Fax: +90 (212) 287 27 27
Web: www.genpa.com.tr
Contact: MUHARREM EKİCİ
GE MEDİCAL SYSTEMS TÜRKİYE LTD. ŞTİ.
Tel: +90 (212) 366 29 00 +90 (312) 395 43 16
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GİRİŞİM ELEKTRİK TAAH. TİC. VE SAN. A.Ş.
Tel: +90 (312) 309 03 44 Fax: +90 (312) 309 03 54
Web: www.girisimelk.com.tr
Contact: CEREN KAPLAN
HESAŞ HED. EŞYA SAN. VE TİC. A.Ş.
Tel: +90 (212) 556 28 11 Fax: +90 (212) 554 25 81
Web: www.hesas.com.tr
Contact: SERCAN GÜNAY
GLENGO TEKNOLOJİ TİC. VE SAN. A. Ş.
Tel: +90 (212) 438 61 00 Fax: +90 (212) 438 62 00
Web: www.glengo.com.tr
Contact: HÜSAMETTİN AĞAR
HEWLETT-PACKARD TEKN. ÇÖZÜMLERİ LTD. ŞTİ.
Tel: +90 (216) 579 79 00
GLOBAL HAVACILIK SAN. TİC. A.Ş.
Tel: +90 (312) 267 40 50 Fax: +90 (312) 267 40 55
Web: www.globalteknik.com.tr
Contact: ÇAĞIN EREN
GÖKTEKİN DIŞ TİCARET A.Ş.
Tel: +90 (322) 458 54 02 Fax: +90 (322) 457 33 18
Web: www.gosonic.com.tr
Contact: VEYSEL SEBUKTEKİN
GROUPE SEB İSTANBUL EV ALETLERİ TİCARET A.Ş.
Tel: +90 (212) 290 23 13 Fax: +90 (212) 290 23 29
Web: www.tefal.com.tr
Contact: KORKUT AYAZ
GÜLEN BİLGİSAYAR SİS. SAN. TİC. LTD. ŞTİ
Tel: +90 (212) 8867252 Fax: +90 (212) 886 72 54
Web: www.gulentech.com
Contact: MURAT GÜLEN
GÜVEN ELEKTRİK SANAYİ MAMULLERİ İMALAT VE TİC. A.Ş.
Tel: +90 (212) 471 00 00 Fax: +90 (212) 698 44 69
Web: www.conti.com.tr
Contact: ALPER KİRİŞÇİLER
H2H DAYANIKLI TÜKETİM MAL. SAN. VE TİC. LTD. STİ.
Tel: +90 (212) 529 57 74 Fax: +90 (212) 529 55 86
Web: www.harlem.com.tr
Contact: RAMAZAN AKARSLAN
HAVELSAN HAVA ELEKTRONİK SAN. VE TİC. A.Ş.
Tel: +90 (312) 219 57 87 Fax: +90 (312) 219 57 97
Web: www.havelsan.com.tr
Contact: İLKİN GÜNEY
HAYAT TIBBİ ALETLER OLUKLU MUKAVVA SAN. TİC. A.Ş.
Tel: +90 (212) 216 49 49 Fax: +90 (212) 216 49 75
Web: www.hayatsiringa.com
Contact: ELİF GÖKÇE / SELİM ZİHAR
HERAEUS ELECTRO NITE TERMOTEK. SAN. VE TİC.
Tel: +90 (312) 267 08 88 Fax: +90 (312) 267 08 87
Web: www.electro-nite.com
58 >
HİDROMED SAĞL. HİZ. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (312) 256 52 84 Fax: +90 (312) 256 61 50
Web: www.hidromet.net
Contact: NUR DEMİRSOY
HOM ISSAM DIŞ TİCARET LTD. ŞTİ.
Tel: +90 (288) 427 44 00 Fax: +90 (288) 436 22 27
Web: www.anakonda.com.tr
Contact: METİN AREL
HONEYWELL-MEASUREX TİCARET LTD. ŞTİ.
Tel: +90 (232) 469 09 20 Fax: +90 (232) 494 01 47
Web: www.honeywell.com
Contact: ALİ AKGÜN
HÜSEYIN AVNİ GİRGİN
Tel: +90 (212) 771 10 72 Fax: +90 (212) 771 10 97
IBM GLOBAL SERVİCES İŞ VE TEKNİK HİZMETLERİ
Tel: +90 (212) 317 14 64
Web: www.ibm.com
İNCEKARALAR TIBBİ CİHAZLAR TİCARET A.Ş.
Tel: +90 (312) 295 25 18 Fax: +90 (312) 295 25 00
Web: www.incekara.com.tr
Contact: ASİL MUMCU
İNDEKS BİLGİSAYAR SİSTEMLERİ MÜHEN. SAN. VE TİC. A.Ş.
Tel: +90 (212) 331 21 21 Fax: +90 (212) 289 95 46
Web: www.index.com.tr
Contact: ÖZLEM AVCI MERCAN
INDESIT COMPANY BEYAZ EŞYA PAZ A.Ş.
Tel: +90 (236) 226 15 00 Fax: +90 (236) 233 60 75
Web: www.indesit.com.tr
Contact: YALÇIN ERGUN
İNFİN BİLGİSAYAR TİC. A.Ş.
Tel: +90 (212) 331 21 21 Fax: +90 (212) 331 09 29
Web: www.index.com.tr
Contact: CANAN RANA KOÇ
İNNOVA BİLİŞİM ÇÖZÜMLERİ A.Ş.
Tel: +90 (212) 286 44 10 Fax: +90 (212) 286 44 02
Web: www.innova.com.tr
Contact: ERDEM GİRGİÇ
CONTACT FILE
İNOKSAN MUTFAK SANAYİ VE TİCARET A.Ş.
Tel: +90 (224) 242 00 10 Fax: +90 (224) 242 38 01
Web: www.inoksan.com.tr
Contact: MURAT SEZER
email: [email protected]
KAMEL COMPACT DISC SANAYİ ANONIM ŞTİ.
Tel: +90 (212) 477 35 80 Fax: +90 (212) 538 05 88
Web: www.kamel.com.tr
Contact: NİLDEN KAYA
İNTERLAB SANAYİ VE TİCARET A.Ş.
Tel: +90 (212) 798 21 68 Fax: +90 (212) 798 21 52
Web: www.interlab.com.tr
Contact: ULAŞ DERUN
KARACA PAZARLAMA TİC. LTD. ŞTİ.
Tel: +90 (216) 444 45 75 Fax: +90 (216) 612 22 73
Web: www.krk.com.tr
Contact: FEHMİ ERGUN
İNTERMED BİLİŞİM TEKN. TIBBİ ÜRÜNLER TİC.
Tel: +90 (262) 311 05 33
KAREL ELEKTRONİK SANAYİ VE TİCARET A.Ş.
Tel: +90 (212) 355 48 00 Fax: +90 (212) 275 40 01
Web: www.karel.com
Contact: SULTAN ÖZTOPRAK
INTRADE BİLG. VE ELEKTR. SAN. TİC. A.Ş.
Tel: +90 (216) 469 64 00 Fax: +90 (216) 469 64 06
Web: www.inter-pos.com
Contact: HULUSİ KÜLTÜR
ISM MAKİNE ELEKTRİK SANAYİ VE TİCARET A.Ş.
Tel: +90 (236) 233 42 33 +90 (236) 233 45 03
Web: www.ismminibar.com
Contact: CEMİL UYSALCI
İSTANBUL MAKPA END. MUTFAK EKİP SAN. TİC. A.Ş.
Tel: +90 (212) 297 46 04 Fax: +90 (212) 250 40 53
Web: www.makpa.com.tr
Contact: SERCAN TANGAL
İTİMAT MAKİNA SAN. VE TİC. A.Ş.
Tel: +90 (352) 321 26 26 Fax: +90(352) 321 26 03
Web: www.itimat.com.tr
ITS İLETİŞİM TEKNOLOJİLERİ SAT. DAĞ. KANALI TİC. A.Ş.
Tel: +90 (216) 474 68 68 Fax: +90 (216) 474 23 33
Web: www.itsb2b.com
Contact: MEHMET CANTOSUN
İZMİR MAKPA END. MUTFAK EKİPMAN SAN. VE TİC. A.Ş.
Tel: +90 (236) 213 10 20 Fax: +90 (236) 213 10 21
Web: www.makpa.com.tr
Contact: ŞEYDA DAĞLI
KART-SİS KART SİSTEMLERİ TİC. A.Ş.
Tel: +90 (0212) 279 00 06 Fax: +90 (0212) 280 38 04
Web: www.kartsis.com.tr
Contact: SÜLEYMAN GÜREL
KAYALAR ENDÜSTRİYEL MUTFAK SAN. VE TİC. A.Ş.
Tel: +90 (212) 238 28 61 Fax: +90 (212) 238 28 80
Web: www.kayalarmutfak.com
Contact: HAKAN ŞEN
KEAL DIŞ TİC. VE PAZ. A.Ş.
Tel: +90 (262) 751 01 50 Fax: +90 (262) 751 12 50
Web: www.eksen.com
Contact: KERİM KARATAŞ
KENT KART EGE ELEKT. SAN. VE TİC ANONİM ŞTİ.
Tel: +90 (212) 249 67 20 Fax: +90 (212) 249 17 59
Web: www.kentkart.com
Contact: RÜVEYDE DURGAN
KING PAZARLAMA VE DIŞ TİC. A.Ş.
Tel: +90 (212) 544 51 52 Fax: +90 (212) 544 30 32
Web: www.king.com.tr
Contact: EBRU ÖZALP
JABİL ELEKTRİK ELEKTRONİK TİC. LTD. ŞTİ.
Tel: +90 (312) 299 01 19 Fax: +90 (312) 299 13 07
Contact: OĞUZHAN ODABAŞI
KLASS DIŞ TİC. LTD. ŞTI.
Tel: +90 (352) 321 13 76 Fax: +90 (352) 321 18 43
Web: www.klass.com.tr
Contact: BEYHAN ALİBAŞOĞLU
KALEKALIP MAKİNA VE KALIP SANAYİ A.Ş.
Tel: +90 (212) 624 06 70 Fax: +90 (212) 579 55 29
Web: www.kalekalip.com.tr
Contact: SELÇUK OKUDAN
KLEO ELEKT İNTERN. DAN. HIZ. İTH. İHR. LTD. ŞTİ.
Tel: +90 (242) 321 46 76 Fax: +90 (242) 321 47 17
Web: www.minibarworld.com
Contact: YÜKSEL ARSLAN
KALİTE MUTFAK EKİPMANLARI SAN. TİC. LTD. ŞTİ.
Tel: +90 (212) 671 99 34 Fax: +90 (212) 671 99 44
Web: www.kalitegaz.com
Contact: AYHAN GÜREL
KLİMASAN KLİMA SAN. VE TİC. A.Ş.
Tel: +90 (236) 236 22 33 Fax: +90 (236) 236 18 64
Web: www.klimasan.com.tr
Contact: EMRE ÖZMEN
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KONYALI SAAT SAN. PAZ. VE TİC. A.Ş.
Tel: +90 (212) 494 31 32 Fax: +90 (212) 494 40 95
Web: www.konyalisaat.com.tr
Contact: BANU DİNÇÖZ
LİDER İLETİŞİM SİSTEMLERİ SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 583 84 25 Fax: +90 (212) 583 84 88
Web: www.libertygaming.net
Contact: VOLKAN EKEN
KOREL ELEKT. SAN.VE TİC. A.Ş.
Tel: +90 (222) 236 08 26 Fax: +90 (212) 236 02 19
Web: www.korel.com.tr
Contact: HALİL İBRAHİMTEKİN
LPI TİCARİ HİZMETLER A.Ş.
Tel: +90 (212) 296 79 60 Fax: +90 (212) 296 79 55
Web: www.lpi.com.tr
Contact: CENT UĞURDAĞ
KOYUNCU ELEKTRONİK BİLGİ İŞLEM SİST. SAN. TİC. A.Ş.
Tel: +90 (216) 528 88 88 Fax: +90 (216) 590 08 47
Web: www.koyuncu.com.tr
Contact: ALPER UZUNER
M VE N PAZAR KUY. VE MÜH. HİZM. LTD. ŞTİ.
Tel: +90 (212) 320 76 32 Fax: +90 (212) 221 76 53
Web: www.aquamas.com
Contact: ABDÜLKİRİL KAAN
KOZMİK DAY. TÜK. MAL. PAZ. TİC. LTD. ŞTİ.
Tel: +90 (222) 236 00 93 Fax: +90 (222) 236 08 82
M.LORD ENERJİ SAN. TİC. LTD. ŞTİ.
Tel: +90 (212) 671 71 17 Fax: +90 (212) 671 71 19
Web: www.mlord.com.tr
Contact: KENAN ATEŞ
KOZMİK ISI CİHAZLARI SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (222) 236 00 93 Fax: +90 (222) 236 14 01
Web: www.esco.com.tr
KRİSTAL ENDÜSTRİYEL SAN. VE TİC. A.Ş.
Tel: +90 (242) 258 00 66 Fax: +90 (242) 258 00 68
Web: www.kristalendustriyel.com.tr
Contact: ERKUT AKBAŞ
KROMLÜKS MUTFAK CİHAZLARI İML. VE TİC. A.Ş.
Tel: +90 (312) 231 84 50 Fax: +90 (312) 231 45 92
Web: www.kromluks.com
Contact: GÖNÜL GERSUSUZ
KUMTEL DAYANIKLI TÜKETİM SAN. VE TİC. A.Ş.
Tel: +90 (212) 292 25 25 Fax: +90 (212) 251 31 72
Web: www.kumtel.com
Contact: FİGEN METE
KURT VE KURT İTH. İHR. MÜMESSİLLİK A.Ş.
Tel: +90 (312) 436 82 82 Fax: +90 (312) 436 96 00
Web: www.kurt.com.tr
Contact: NAZ DİCLE BALKAN
LG ELECTRONICS TİC. A.Ş.
Tel: +90 (212) 222 85 70 Fax: +90 (212) 222 61 44
Web: www.lgturkiye.com
Contact: SADIK ONUR BAYAR
LİDER DIŞ İTHALAT İHRACAT SANAYİ VE TİCARET A.Ş.
Tel: +90 (312) 230 04 81 Fax: +90 (312) 231 93 44
Web: www.liderdis.com.tr
Contact: MURAT GÜÇLÜTÜRK
60 >
MAK-PA ELEKTRİK MALZ. PAZ. TİC. LTD. ŞTİ.
Tel: +90 (212) 689 50 50 Fax: +90 (212) 689 50 61
Web: www.makel.com.tr
Contact: GÜLBEYAN ALTINOK
MAQUET TIBBİ SİSTEMLER SAN. VE TİC. A.Ş.
Tel: +90 (216) 444 66 78 Fax: +90 (216) 410 28 15
Web: www.maquet.com
Contact: HAKAN YÜCESOY
MAS ELEKTRONİK ELEKTRİK İTH. İHR. SAN. TİC.
Tel: +90 (212) 576 43 79 Fax: +90 (212) 565 15 24
Web: www.masmekanik.com
Contact: SEÇKİN KAPLAN / MEHMET BAYDOĞAN
MASCOM BİLGİSAYAR AKS. TİC. LTD. ŞTİ.
Tel: +90 (212) 312 50 00 Fax: +90 (212) 312 50 50
Web: www.mascom.com.tr
Contact: ZAFER ULUÇAY
MATEK MEDİKAL AYGITLAR TEKNO. SAN. VE TİC. ŞTİ.
Tel: +90 (312) 394 55 78 Fax: +90 (312) 395 34 46
Web: www.matek.com.tr
Contact: HANDAN YAĞMURLU
MEDYASOFT BİLGİ SİSTEMLERİ SAN. VE TİC. A.Ş.
Tel: +90 (216) 645 91 00 Fax: +90 (216) 540 50 72
Web: www.medyasoft.com
MEGASAN MEDİKAL GAZ SİST. SAN. TİC. LTD. ŞTİ.
Tel: +90 (376) 218 10 25 Fax: +90 (376) 218 12 26
Web: www.megasan.com.tr
Contact: KEMAL AŞKAN
CONTACT FILE
MEGİSAN ELEKTRİK SİSTEMLERİ TİC. LTD. ŞTİ.
Tel: +90 (216) 398 06 34 Fax: +90 (216) 496 37 69
Web: www.megisan.com.tr
Contact: OSMAN BAKIRCI
MURTAŞ ELEKT. SAN. VE TİC. A.Ş.
Tel: +90 (212) 472 89 00 Fax: +90 (212) 472 89 44
Web: www.murtas.com.tr
Contact: MUSTAFA KÜÇÜKDAĞ
MERKEZ SAATÇİLİK TİCARET A.Ş.
Tel: +90 (212) 523 03 02 Fax: +90 (212) 528 13 73
Web: www.merkezsaat.com
NA-DE ELEKTRONİK SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 252 44 60 Fax: +90 (212) 293 38 13
Web: www.nade.com.tr
Contact: FUNDA UYAR
MERSA ELEKTRONİK VE TEKNOLOJİK ÜRÜNLER TİC. A.Ş.
Tel: +90 (216) 645 82 00 Fax: +90 (216) 415 23 69
Web: www.mersasistem.com.tr
Contact: NERMİN AKÇAY
METKO MEDİKAL VE TIBBİ CİHAZL. DIŞ TİC. LTD. ŞTİ.
Tel: +90 (312) 387 12 46 Fax: +90 (312) 387 12 51
Web: www.metkoltd.com
Contact: ALİ ALTAYLI
METRESAN ÖLÇÜ ALETLERİ SAN. VE TİC. A.Ş.
Tel: +90 (212) 237 26 33 Fax: +90 (212) 237 28 22
Web: www.metresan.com.tr
Contact: PINAR DAMLA
METSİS MEDİKAL ELEKTRONİK SAN. TİC. LTD. ŞTİ.
Tel: +90 (312) 395 77 70 Fax: +90 (312) 395 77 72
Web: www.metsismedikal.com
Contact: SERKAN ERDOĞAN
MİTA KALIP VE DÖKÜM SANAYİ A.Ş.
Tel: +90 (212) 552 12 35 Fax: +90 (212) 551 03 57
Web: www.mita-kalip.com
Contact: FAHRİ KAHRAMAN
MOBİLTRUST BİLİŞİM SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (312) 473 13 55 Fax: +90 (312) 473 10 46
Web: www.mobiltrust.com
Contact: MUSTAFA PUÇULUOĞLU
MOBİSİS YAZILIM OTOM. BİLGİSAYAR VE TİC. LTD. ŞTİ.
Tel: +90 (212) 272 07 47 Fax: +90 (212) 272 07 52
Web: www.mobisis.com
Contact: DERYA ERCAN
MOBİT KONT. SİST. DIŞ. TİC. A.Ş.
Tel: +90 (212) 210 32 32 Fax: +90 (212) 210 94 18
Web: www.mobit.com.tr
Contact: SİNEM BAYAR
MTC MEDIKAL ÜR. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (232) 464 24 46
MULTİMEDYA BİLGİSAYAR TİC. VE SAN. A.Ş.
Tel: +90 (212) 479 46 46 Fax: +90 (212) 477 44 74
Web: www.multimedya.com
Contact: ORHUN TÜMER KARA
NAKLET TEKNOLOJİK TIBBİ ÜRÜN. TİC. VE SAN. LTD. ŞTİ.
Tel: +90 (312) 482 15 20 Fax: +90 (312) 482 15 95
Web: www.nakletteknoloji.com.tr
Contact: AYKUT AKGEDİK
NAR TEKNOLOJİ A.Ş.
Tel: +90 (216) 422 40 50 Fax: +90 (216) 422 55 20
Web: www.pentax.com.tr
Contact: EBRU TANRIVERDİ
NASSETTİ TIBBİ CİHAZLAR SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 451 04 50 Fax: +90 (212) 451 44 90
Web: www.nassetti.com.tr
Contact: ZAFER TUNÇ
NATEK ENERJİ EKİPMANLARI SANAYİ VE TİCARET A.Ş.
Tel: +90 (212) 485 82 64 Fax: +90 (212) 485 82 66
Web: www.natekenerji.com
Contact: İSMAİL ATAŞ
NCR BİLİŞİM SİSTEMLERİ LTD. ŞTİ.
Tel: +90 (216) 554 20 00 Fax: +90 (216) 554 20 01
Web: www.ncr.com
Contact: GÜRAY SAĞOL
NET MÜHENDİSLİK ELEKTRİK SAN. VE TİC. A.Ş.
Tel: +90 (212) 320 92 20 Fax: +90 (212) 320 92 27
Web: www.netmuhendislik.com.tr
Contact: AKİF BODUROĞLU
NETEKS İLETİŞİM ÜRÜNLERİ DAĞITIM A.Ş.
Tel: +90 (212) 331 23 23 Fax: +90 (212) 332 20 24
Web: www.neteks.com.tr
Contact: CANAN RANA KOÇ
NETES MÜHENDİSLİK VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (216) 340 50 50 Fax: +90 (216) 340 51 51
Web: www.netes.com.tr
Web: NEJLA ÖZER
NETSİTE ELEKTRONİK SİSTEMLERİ SAN. TİC. LTD. ŞTİ.
Tel: +90 (216) 688 36 25 Fax: +90 (216) 472 36 69
Web: www.netsite.com.tr
Contact: MAKUL KARADAĞ
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NOKTA MÜHENDİSLİK İNŞ. REKLAM SANAYİ TİC. LTD. ŞTİ.
Tel: +90 (216) 415 56 86 Fax: +90 (216) 415 63 43
Web: www.noktamuhendislik.com.tr
Contact: BÜLENT GÖLPINAR
ONAYSAN END. ÜRÜN. ÜRETİM VE DIŞ TİC. A.Ş.
Tel: +90 (216) 528 26 00 Fax: +90 (216) 420 48 89
Web: www.onaysan.com.tr
Contact: JÜLİDE DURMAZ
NORTEL NETWORKS NETAŞ TELEKOMÜNİKASYON A.Ş.
Tel: +90 (216) 522 20 00 Fax: +90 (216) 522 22 22
Web: www.netas.com.tr
Contact: MURAT KULAK
ONS MAKİNA SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (224) 411 99 44 Fax: +90 (224) 242 57 72
Web: www.onsmakina.com.tr
Contact: Mehmet AKSOY
NOVA ELEKTRİK SANAYİ VE TİCARET A.Ş.
Tel: +90 (212) 477 00 75 Fax: +90 (212) 477 01 71
Web: www.novaelektrik.com.tr
Contact: GÖKHAN HOŞKAN
ORACLE BİLGİSAYAR SİSTEMLERİ LTD. ŞTİ.
Tel: +90 (212) 329 67 00 Fax: +90 (212) 329 67 01
Web: www.oracle.com
NURDİL TEKNİK SOĞUTMA SAN. VE TİC. A.Ş.
Tel: +90 (312) 267 02 35 Fax: +90 (312) 267 02 39
Web: www.nurdil.com.tr
Contact: ELNARA DEMİRTAŞ
NURSAN ELEKTRİK DONANIM SAN. VE TİC. A.Ş.
Tel: +90 (212) 855 93 00 Fax: +90 (212) 855 93 01
Web: www.nursanelektrik.com
Contact: ERCAN GÜNDOĞAR
NUVE SANAYİ MALZEMELERİ İMALAT VE TİCARET A.Ş.
Tel: +90 (312) 399 28 30 Fax: +90 (312) 399 21 97
Web: www.nuve.com.tr
Contact: SERTAN İNCE
OASIS MEDİKAL ÜRÜNLER KİMYA SAN. VE TİC. A.Ş.
Tel: +90 (312) 815 46 24 Fax: +90 (312) 815 46 32
Web: www.oasismedikal.com
Contact: SERCAN ADVAN
ODSEL ELEKTRONİK SAN. VE TİC. A.Ş.
Tel: +90 (236) 214 06 30 Fax: +90 (236) 233 31 52
Web: www.odsel.com
Contact: CEREN BİLGEN
OKİDA ELEKTRONİK SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 858 00 44
Web: www.sinankargo.com
Contact: AKIN SİNAN
OLCUSAN ÖLÇÜ ALETLERİ SANAYİ VE TİCARET A.Ş.
Tel: +90 (212) 481 80 31 Fax: +90 (212) 481 80 60
Web: www.olcusan.com.tr
Contact: MELİKŞAH GÜLERYÜZ
OMRON ELECTRONICS YAZIL. TİC. VE SAN. LTD. ŞTİ.
Tel: +90 (216) 474 00 40 Fax: +90 (212) 589 11 49
Web: www.omron.com.tr
62 >
OTOKAR OTOMOTİV VE SAVUNMA SAN. A.Ş.
Tel: +90 (216) 489 29 50 Fax: +90 (216) 489 29 67
Web: www.otokar.com
Contact: SEDEF VEHBİ
OYAK TEKNOLOJİ BİLİŞİM VE KART HİZMETLERİ A.Ş.
Tel: +90 (212) 339 23 00 Fax: +90 (212) 339 24 44
Web: www.oytek.com.tr
Contact: GÜLBAHAR YİĞİT
ÖZTİRYAKİLER MADENİ EŞYA SAN. TİC. A.Ş.
Tel: +90 (212) 886 78 00 Fax: +90 (212) 886 62 36
Web: www.oztiryakiler.com.tr
Contact: ÖZLEM ÖZTİRYAKİ
PAKSOY TEKNİK HİZMETLER VE TİCARET LTD. ŞTİ.
Tel: +90 (312) 473 77 22 Fax: +90 (312) 473 77 25
Web: www.paksoyteknik.com.tr
Contact: DUYGU KAYAOĞLU
PALA ELEKTRİKLİ EV ALETLERİ LTD. ŞTİ.
Tel: +90 (212) 659 73 73 Fax: +90 (212) 659 76 82
Web: www.palaticaret.com
Contact: EREN ŞİŞLİ
PENTA BİLGİSAYAR SİST. TİC. A.Ş.
Tel: +90 (216) 528 00 00 Fax: +90 (216) 540 50 00
Web: www.penta.com.tr
Contact: NERMİN AKÇAY
PERA MEDİKAL İHR. İTH. TİC. VE SAN. LTD. ŞTİ.
Tel: +90 (212) 414 70 70 Fax: +90 (212) 570 55 59
Web: www.peramed.com
PERKON BARKOD SİST. BİLG. YAZ. ELEK. LTD. ŞTİ.
Tel: +90 (216) 340 88 10 Fax: +90 (216) 546 00 46
Web: www.perkon.com.tr
Contact: ZEKİYE GÜREL
CONTACT FILE
Pİ-MAK PİLİÇ MAKİNALARI SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (212) 256 51 98 Fax: +90 (212) 256 51 98
Web: www.pimak.com
Contact: AYŞE MÜSELLİM
e-mail: ayş[email protected]
REANİMED TEKNİK VE TIBBİ SİSTEM. SAN. VE TİC. A.Ş.
Tel: +90 (216) 364 13 30 Fax: +90 (216) 634 14 30
Web: www.reanimed.com
Contact: BAYRAM ALABAŞ
PLASTİKKART AKILLI KART İLETİ. SİS. SAN. VE TİC. A.Ş.
Tel: +90 (212) 736 12 00 Fax: +90 (212) 736 15 75
Web: www.plastkart.com.tr
Contact: AYDIN BİÇER
REMTA MÜHENDİSLİK VE MEKANİK ELEK. TAAH. TİC. LTD. ŞTİ.
Tel: +90 (216) 540 54 54 Fax: +90 (216) 540 58 48
Web: www.met-muh.com.tr
Contact: FATİH USLU
PLAYBOX ELEKTRONİK SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (216) 337 94 02 Fax: +90 (216) 337 94 07
Web: www.playbox.tv
Contact: TANZEL KAYABAŞLI
RHODIUM MAĞAZACILIK VE DIŞ TİC. A.Ş.
Tel: +90 (216) 369 51 91 Fax: +90 (216) 302 64 13
Contact: MERVE YALAMAN
POZİTİF TURZ. NAK. İNŞ. PET. ÜRÜN. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 217 55 65 Fax: +90 (212) 347 49 47
Web: www.pozitifiletisim.com
Contact: MURAT ATAYAR
PREKONS İNŞAAT SANAYİ A.Ş.
Tel: +90 (312) 409 96 60 Fax: +90 (312) 409 96 70
Web: www.prekons.com.tr
Contact: HÜSEYİN YILDIRIM
PROCATH TIBBİ ÜRÜNLER SAN. VE TİC LTD. ŞTİ.
Tel: +90 (226) 353 37 84 Fax: +90 (226) 353 33 36
Web: www.pro-cath.com
Contact: VOLKAN KARPUZ
PROLAB LABORATUVAR TEK. LTD. ŞTİ.
Tel: +90 (216) 598 29 00 Fax: +90 (216) 598 29 07
Web: www.pro-lab.com.tr
Contact: OĞUZHAN AYDOĞAN
PULSAR TIBBİ MALZ. VE PAZ. TİC. LTD. ŞTİ.
Tel: +90 (216) 520 23 23 Fax: +90 (216) 520 23 52
Web: www.aresmedikal.com.tr
Contact: CANER PALAZ
RADİKAL MÜZİK PRODUKSİYON DIŞ. TİC. LTD. ŞTİ.
Tel: +90 (212) 259 79 71 Fax: +90 (212) 259 79 93
Web: www.radikaltr.com
Contact: KEREM SEZGİNER
RAM DIŞ TİC A.Ş.
Tel: +90 (216) 538 11 00 Fax: +90 (216) 537 01 90
Web: www.ram.com.tr
Contact: ZEYNEP KUMAN
RE-CONSULT RÜZGAR ENERJİ DAN. İÇ VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (312) 287 51 22 Fax: +90 (312) 287 33 73
Web: www.re-consult.net
RZK MÜHENDİSLİK VE BİLGİSAYAR SİSTEMLERİ LTD. ŞTİ.
Tel: +90 (312) 472 15 30 Fax: +90 (312) 472 15 40
Web: www.rzk.com.tr
Contact: RIFAT TUNCA
SAAT VE SAAT SANAYİ VE TİC. A.Ş.
Tel: +90 (212) 328 42 00 Fax: +90 (212) 328 36 66
Web: www.saatvesaat.com
Contact: MEHMET ÖZBEK
ŞAHTERM ELEKTRİKLİ ISITICILAR SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (224) 261 17 40 Fax: +90 (224) 261 20 22
Web: www.sahterm.com
Contact: FEHMİ BİLALOĞULLARI
SAMSUNG ELECTRONICS İSTANBUL PAZ. VE TİC. ŞTİ.
Tel: +90 (212) 336 54 00 Fax: +90 (212) 217 81 24
Web: www.samsungelectronics.com
Contact: MURAT ORLU
SANAL ISI SANAYİ VE TİCARET LTD. ŞTİ.
Tel: +90 (212) 789 70 30 Fax: +90 (212) 789 70 37
Web: www.sanalisi.com
Contact: ÖZGÜR DİŞAN
SANAL ISI SİSTEMLERİ PAZ TİCARET LTD. ŞTİ.
Tel: +90 (212) 789 70 30 Fax: +90 (212) 789 70 37
Web: www.sanalisi.com
Contact: UFUK DÖNMEZ
SARIKAYA ELEKTRİKLİ EV GEREÇLERİ SANAYİ TİC. LTD. ŞTİ.
Tel: +90 (212) 471 11 11 Fax: +90 (212) 471 12 12
Web: www.sarex.net
Contact: CENGİZ KORADA
ŞARKCELL İLETİŞİM TİC. A.Ş.
Tel: +90 (212) 257 09 98 Fax: +90 (212) 257 12 03
Web: www.sarkcell.com
Contact: NESLİHAN YUVAKURAN
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SASAN SAĞLIK MLZ. ÜRETİM VE PAZ. A.Ş.
Tel: +90 (312) 815 46 50 Fax: +90 (312) 815 41 14
Web: www.sasan.com.tr
Contact: NESLİHAN ŞAN
SET MEDİKAL SN. VE TİC. A.Ş.
Tel: +90 (212) 622 04 60 Fax: +90 (212) 689 48 28
Web: www.setmedikal.com.tr
Contact: TUNGA KURT
SAYAN İÇ VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (232) 472 27 78 Fax: +90 (232) 472 27 76
Web: www.sayan.com.tr
Contact: SERDAR ÖMÜRGÖREN
SF SES VE IŞIK SİSTEMLERİ LTD. ŞTİ.
Tel: +90 (212) 227 68 00 Fax: +90 (212) 227 96 34
Web: www.sf.com.tr
Contact: ŞULE AKYAZI
SCHNEIDER ELEKTRİK SAN. VE TİC. A.Ş.
Tel: +90 (216) 564 75 75 Fax: +90 (216) 564 75 76
Web: www.schneider-electric.com
Contact: AYFER ALKAYA
SİDERKEMCO METALURJİ SAN. VE TİC. A.Ş.
Tel: +90 (216) 304 15 84 Fax: +90 (216) 304 11 62
Web: www.siderkemco.com
Contact: TÜRKAN DENKÇİ
SEDNA BİLGİ VE İLETİŞİM SİST. LTD. ŞTİ.
Tel: +90 (216) 530 11 00 Fax: +90 (216) 530 11 10
Web: www.ige.com.tr
Contact: EBRU ALTAN
SIEMENS SAN.VE TİC. A.Ş.
Tel: +90 (216) 459 20 00 Fax: +90 (216) 459 20 11
Web: www.siemens.com.tr
Contact: SERKAN BAYSU
SEM LABORATUAR CİHAZLARI PAZ. SAN. A.Ş.
Tel: +90 (216) 325 78 36 Fax: +90 (216) 325 16 24
Web: www.semend.com.tr
Contact: LAMİ TOKER
SİLTER İLERİ ÜTÜLEME SİSTEMLERİ SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 861 45 15 Fax: +90 (212) 861 45 20
Web: www.silter.com.tr
Contact: MEHMET ÇİMEN
SEMA EĞİTİM ÖĞRETİM İŞL. VE SAĞLIK HİZM. A.Ş.
Tel: +90 (216) 370 55 55 Fax: +90 (212) 370 13 13
Web: www.coskunkoleji.org
Contact: İSMAİL SERTDEMİR
SİNERJİ PROJE YÖN. ELEK. ELEKT. LTD. ŞTİ.
Tel: +90 (212) 347 52 93 Fax: +90 (212) 347 52 94
Web: www.sinerjipro.net
Contact: YALÇIN ÇETİN
SENTİM BİLİŞİM TEKNOLOJİLERİ SAN. VE TİC. A.Ş.
Tel: +90 (216) 554 85 54 Fax: +90 (216) 554 85 88
Web: www.sentim.com.tr
Contact: İSMAİL ERYİĞİT
SİSEL MÜHENDİSLİK ELEKTRONİK SAN. VE TİC. A.Ş.
Tel: +90 (216) 415 76 80 Fax: +90 (216) 365 74 01
Web: www.enda.com.tr
Contact: ŞEHLA SEMİZOĞLU
SENUR ELEKTRİK MOTORLARI SAN. VE TİC. A.Ş.
Tel: +90 (212) 422 13 30 Fax: +90 (212) 422 09 29
Web: www.senur.com.tr
Contact: BORA BADIRLI
SİSTAŞ SAYISAL İLETİŞİM SANAYİ VE TİCARET A.Ş.
Tel: +90 (312) 426 05 00 Fax: +90 (312) 426 05 12
Web: www.sistas.com.tr
Contact: AHMET BOĞAZ
SER DAYANIKLI TÜKETİM MALLARI LTD. ŞTİ.
Tel: +90 (212) 438 26 38 Fax: +90 (212) 474 91 22
Web: www.simfer.com
Contact: ÖMER TOPÇU HASANOĞLU
SONY EURASIA PAZ. A.Ş.
Tel: +90 (216) 633 98 00 Fax: +90 (216) 632 70 30
Web: www.sony.com.tr
Contact: MOHSEN NUHİ
SERTA EV ALETLERİ İÇ VE DIŞ TİC. LTD. ŞTİ.
Tel: +90 (212) 661 59 36 Fax: +90 (212) 559 48 40
Connect: TACETTİN KÜMET
SPEKTROTEK LABORATUVAR CİHAZLARI LTD. ŞTİ.
Tel: +90 (216) 688 57 78 Fax: +90 (216) 688 57 69
Web: www.spektrotek.com
Contact: SİNEM YÖNEY
SERVUS BİLGİSAYAR A.Ş.
Tel: +90 (212) 319 35 00 Fax: +90 (212) 280 98 03
Web: www.servus.com.tr
Contact: ERTAN ÜNLÜ
STAR TEMİZLİK MAK. VE EKİPM. SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (216) 572 74 04 Fax: +90 (216) 572 92 25
Web: www.starmakina.com.tr
Contact: FUSUN AKBAŞ
64 >
CONTACT FILE
SVS TELEKOMÜNİKASYON HİZMET. SAN. VE TİC. A.Ş.
Tel: +90 (216) 329 56 00 Fax: +90 (216) 329 02 99
Web: www.svstelekom.com.tr
Contact: ÖZKAN TONG
T.E.C.A.S.A PAZARLAMA LTD. ŞTİ.
Tel: +90 (224) 373 19 00 Fax: +90 (224) 373 19 01
Web: www.tecasa.com.tr
Contact: KADİRCAN DURUKAN
TAKOSAN OTOMOBİL GÖSTERGELERİ SANAYİ VE TİC. A.Ş.
Tel: +90 (212) 554 15 25 Fax: +90 (212) 642 52 97
Web: www.takosan.com.tr
Contact: TUNCAY COŞKUN
TARMAN DIŞ TİC. A.Ş.
Tel: +90 (212) 365 44 44 Fax: (212) 365 44 55
Web: www.blue-house.com.tr
Contact: SERPİL YILMAZ
TERMİKEL DAYANIKLI TÜKETİM MAL. TİC. A.Ş.
Tel: +90 (312) 589 29 00 Fax: +90 (312) 589 29 29
Web: www.termikel.com.tr
Contact: ALİ DOĞRAYAN
TESAN İLETİŞİM A.Ş.
Tel: +90 (212) 454 60 00 Fax: +90 (212) 454 60 20
Web: www.tesan.com.tr
Contact: Yüksel AKSAN
TETAŞ İÇ VE DIŞ TİCARET A.Ş.
Tel: +90 (212) 866 91 00 Fax: +90 (212) 866 90 90
Web: www.tetas.com.tr
Contact: RIFAT ALBAYRAK
TNB BİLGİSAYAR VE GÖRÜNTÜ SİSTEMLERİ A.Ş.
Tel: +90 (216) 422 40 50 Fax: +90 (216) 422 55 20
Web: www.toshibatr.com
Contact: EBRU TANRIVERDİ
TECPRO BİLGİ TEKNOLOJİLERİ TİC. VE SAN. LTD. ŞTİ.
Tel: +90 (212) 268 40 00 Fax: +90 (212) 268 40 01
Web: www.tecpro.com.tr
Contact: SİBEL DEMİRCİ
TÜMPA ELEKTRİK MALZ. TİC. VE PAZ. A.Ş.
Tel: +90 (212) 256 94 05 Fax: +90 (212) 256 95 99
Web: www.tumelektrik.com.tr
Contact: ENiS SANCAR
TEKMİL TIBBİ ARAÇ VE GEREÇLER LTD. ŞTİ.
Tel: +90 (212) 233 78 37 Fax: +90 (212) 231 72 77
Web: www.tekmil.com.tr
Contact: ARTO BAPUÇOĞLU
TÜMSAN ELEKTRONİK MAKİNA VE PARÇA SAN. VE TİC. A.Ş.
Tel: +90 (216) 364 96 02 Fax: +90 (216) 364 57 22
Web: www.mekappa.com.tr
Contact: AVŞİN ÇAĞRI ÖZHAN
TEKNOSER BİLG. TEK. HIZ. DIŞ. TİC. SAN. A.Ş.
Tel: +90 (212) 275 37 50 Fax: +90 (212) 272 69 39
Web: www.teknoser.com.tr
Contact: İBRAHİM ÖMEROĞLU
TÜMTES ELEKTRİK SAN. VE TİC. LTD. ŞTİ.
Tel: +90 (212) 671 01 55 Fax: +90 (212) 671 01 58
Web: www.tum-tes.com.tr
Contact: İZZET ADİLOĞLU
TELESİS TELEKOMÜNİKASYON SİSTEMLERİ SAN. VE TİC A.Ş.
Tel: +90 (312) 384 05 40 Fax: +90 (312) 384 05 49
Web: www.telesis.com.tr
Contact: MÜMİN GÜLER
TÜR-MAK MAK. SAN. VE TİC. A.Ş.
Tel: +90 (212) 281 51 04 Fax: +90 (212) 281 51 07
Web: www.turmak.com
Contact: TEMEL TOPÇU
TEMSA GLOBAL SANAYİ VE TİCARET A.Ş.
Tel: +90 (216) 544 52 00 Fax: +90 (216) 325 96 72
Web: www.temsa.com.tr
Contact: MERİÇ ERDUR
TÜRCOM İLETİŞİM SİSTEMLERİ SANAYİ VE TİC. A.Ş.
Tel: +90 (212) 349 29 29 Fax: +90 (212) 349 29 30
Web: www.turcom.com.tr
Contact: MUKADDER UZUN
TEPE MEDYA YAYINCILIK TİC. A.Ş.
Tel: +90 (216) 567 85 29 Fax: +90 (216) 567 85 27
Web: www.tepemedyagrup.com
Contact: MERT BEKÇİ
TÜRK PHILIPS TİCARET A.Ş.
Tel: +90 (216) 636 15 00 Fax: +90 (216) 636 1659
Web: www.philips.com
Contact: HÜSEYİN DEMİR
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TÜRKİYE GARANTİ BANKASI A.Ş..
Tel: +90 (212) 318 18 18 Fax: +90 (212) 318 18 88
Web: www.garanti.com.tr
TUTKU SAĞLIK GEREÇLERİ TİC. A.Ş.
Tel: +90 (212) 659 48 51 Fax: +90 (212) 659 35 50
Web: www.tutkusaglik.com
Contact: TUNCAY SARI
UĞUR HİDROLİK MAKİNA SAN. VE TİC. A.Ş.
Tel: +90 (262) 724 91 19 Fax: +90 (262) 724 80 50
Web: www.maress.com.tr
Contact: FATİH GÜLER
UĞUR SOĞUTMA MAKİNALARI
Tel: +90 (256) 316 10 00 Fax: +90 (256) 316 10 31
Web: www.ugur.com.tr
Contact: ÖRGÜR ERKEK
UMUTSAN DİŞÇİLİK EL ALETLERİ SAN. VE TİC. A.Ş.
Tel: +90 (232) 257 66 91 Fax: +90 (232) 257 66 92
Web: www.umutsan.com
Contact: PINAR LEBLEBİCİ
UNİVERA BİLGİSAYAR SİST. SAN. VE TİC. A.Ş.
Tel: +90 (232)445 94 70 Fax: +90 (232) 441 89 09
Web: www.univera.com.tr
Contact: FUNDA ZORLU
USKOM KOMÜNİKASYON SİST. TAAH. VE TİC. A.Ş.
Tel: +90 (216) 469 08 08 Fax: +90 (312) 491 77 99
Web: www.uskom.com.tr
Conztact: FUNDA ALPARSLAN
USTA TEKNOLOJİ TİC. LTD.
Tel: +90 (216) 353 41 63 Fax: +90 (216) 353 69 54
Web: www.ustateknoloji.com
Contact: KUTLUHAN USTA
ÜZÜMCÜ TIBBİ CİH. MED. GAZ SİS. SAN. TİC. A.Ş.
Tel: +90 (312) 615 53 53 Fax: +90 (312) 615 53 90
Web: www.uzumcu.com.tr
Contact: SEMİH YİĞİTARSLAN
VARTA PİLLERİ TİCARET LTD. ŞTİ.
Tel: +90 (212) 659 50 60 Fax: +90 (212) 659 48 40
Web: www.varta.com.tr
Contact: TUĞBA YORULMAZ
66 >
VARTEA ELEKTRİK ELEKTRONİK SAN. TİC. LTD. ŞTİ.
Tel: +90 (212) 446 94 40 Fax: +90 (212) 446 96 04
Web: www.varsan.com
Contact: OĞUZHAN ARSLAN
VERİ FONE ELEKTRONİK VE DANIŞMANLIK LTD. ŞTİ.
Tel: +90 (212) 346 34 44 Fax: +90 (212) 346 34 61
Web: www.verifone.com.tr
Contact: ARZU GÜRDAĞ
VESTEL BEYAZ ESYA SANAYİ TİCARET A.Ş.
Tel: +90 (236) 233 01 31 Fax: Fax: +90 (236) 233 25 88
Web: www.vestel.com.tr
Contact: AHMET EROL
VESTEL DİJİTAL ÜRETİM SAN. A.Ş.
Tel: +90 (236) 213 06 60 Fax: +90 (236) 213 06 68
Contact: SALİH MURATOĞLU
VESTEL DIŞ TİCARET A.Ş.
Tel: +90 (236) 233 01 31 Fax: +90 (236) 233 25 88
Contact: AHMET EROL
e-mail:[email protected]
VOLGA DIŞ TİC. DANIŞMANLIK LTD. ŞTİ.
Tel: +90 (312) 441 31 41 Fax: +90 (312) 442 59 48
Web: www.volga.com.tr
Contact: DENİZ ATMACA
YALTES ELEKT. VE BILG. SİS. ÜRET. VE TİC. A.Ş.
Tel: +90 (216) 482 30 60 Fax: +90 (216) 4823051
Web: www.yaltes.com.tr
Contact: CEM YAVUZ
YANKI TURZ. ERTUNÇ ÖZCAN-METDEM
Tel: +90 (312) 433 42 26 Fax: +90 (312) 431 91 22
Web: www.ertuncozcan.com.tr
Contact: KERİM GÜNTUTMAZ
YAVUZ KÖPRÜLÜ
Tel: +90 (212) 516 86 65 Fax: +90 (212) 516 86 64
Web: www.tibecargo.com
Cortact: YAVUZ KÖPRÜLÜ
YSD ŞİFALI BİTK. İTH. İHR. TİC. LTD. ŞTİ.
Tel: +90 (312) 363 50 52 Fax: +90 (312) 363 52 10
Web: www.4amedical.com
Contact: GİZEM GÜZEL

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