Alex Shipley Creative Director / Creative Strategist / Copywriter

Alex Shipley Creative Director / Creative Strategist / Copywriter

Alex Shipley
Creative Director / Creative Strategist / Copywriter
[email protected]
www.alexshipley.com
Tel: +65 9173 3782
Award winning Creative Director with strong strategic skills & broad integrated experience.
Seeks to continue creating, inspiring and implementing breakthrough ideas
across all consumer touchpoints.
EXPERIENCE
Independent Creative Direction, Copywriting & Consulting
January 2012 – present
* Global brand concept development for Unilever. Also, developing multimedia campaigns for the
Carlton Hotel group in Singapore; Stamford Hotels & Resorts in Australia/NZ; and creative consulting
for Hershey’s Chocolate World, Greater China.
Leo Burnett, Korea
Executive Creative Director, August 2010 – December 2011
* Led a diverse team creating integrated campaigns for multinational clients, including McDonald’s and
P&G, and healthcare clients including Sanofi-Aventis, Nycomed and Bayer. Won Gold & two Awards of
Excellence in the Rx Club Awards; Silver & Bronze in Clio Healthcare Awards.
Lowe, Singapore
Creative Director, October 2005 – July 2010
* Directed global integrated campaigns for Nokia and Unilever (Clear haircare), and Asia-wide
campaigns for Electrolux and Johnson’s baby. Helped rebuild Lowe Singapore, from six employees and
a single client in 2005, to over 50 employees and a roster of more than ten blue chip brands.
Leo Burnett, Korea
Freelance Creative Director, August through September 2005
* Led the agency’s successful creative pitch for McDonald’s Korea, and supervised production and
implementation of the winning campaign direction.
One-year personal hiatus, July 2004 – July 2005
* Traveled extensively in China and the US; studied life drawing and the SEE (Signing Exact English)
sign language system.
Lowe, Vietnam
Creative Director, November 2002 – June 2004
* Creative lead for Vietnam’s largest agency, on five of the country’s top ten brands: Lifebuoy soap &
shampoo, OMO, P/S Toothpaste, Clear haircare and Sunlight. Also Mercedes-Benz, Sheraton and
Dumex. Produced three of the five best-liked TVCs in Vietnam, according to ACNielsen. Successfully
pitched Coca-Cola, Vietnam’s most significant new business win in many years.
Leo Burnett, Singapore
Associate Creative Director, April 1997 – June 2002
* Responsible for the agency’s largest brands, including McDonald’s, Disney, Singapore Air Force,
Prudential, P&G (Vidal Sassoon haircare), Herbal Essences shampoo, Raffles International Hotels &
Resorts, Vietnam Breweries (Tiger Beer & Anchor Beer) and Singapore Press Holdings. Named one of
“Singapore’s Hottest Creatives” and among the Top 30 “Hottest Creatives in Asia” by Campaign Brief
Asia magazine.
1
Padulo Integrated, Toronto
Creative Group Head of Direct, January 1995 – January 1997
* Direct Marketing Creative Head, leading four teams on accounts including Canadian Imperial Bank of
Commerce (CIBC VISA & CIBC Insurance), BMG Music Service, The Body Shop, IntroMatch Dating
Service and H. H. Brown Shoe Company.
Ambrose Carr Linton Kelly, Toronto
Associate Creative Director, August 1993 – November 1994
* Alberto Culver (Alberto VO5 & Alberto European shampoos), Indola professional hair colour, Ontario
Blue Cross, Credit Unions of Ontario, the Accura division of Honda Canada, Ammex (America-Mexico)
Tax & Duty Free Stores.
Bates, Hong Kong
Freelance Associate Creative Director, January through June 1993
* Represented Bates as Associate Creative Director on a six-month freelance assignment, requiring
extensive travel throughout India, Sri Lanka and Nepal, and culminating in a new a global rebranding
and advertising campaign for the Taj Group of Hotels & Resorts.
McCann-Erickson, Singapore
Creative Group Head, June through November 1992
* Asia-Pacific Breweries, United Parcel Service, Habitat and Singapore CableVision.
Saatchi & Saatchi, Singapore
Senior Copywriter, April 1989 – June 1992
* Panasonic, Pakistan International Airlines, DHL, Chase Manhattan Bank, P&G (Pampers, Olay), Tan
Chong Motors (Nissan). Won numerous local and international advertising awards.
Ogilvy & Mather Direct, Singapore
Copywriter, April 1988 – April 1989
* Rank Xerox, American Express Cards & Travellers Cheques, Royal Brunei Airlines and Singapore
Airlines Cargo. Won Gold, Silver, Bronze & Honorable Mention at the Direct Marketing Association’s
international ECHO awards.
EDUCATION
University of Washington, Seattle, 1987
BA in Business Administration/Marketing
ETCETERA
Growing up amongst eight brothers and eight sisters – 17 of us in total – I learned from an early age
how to get attention and use persuasion. Later I learned that’s called advertising. I spent countless
hours of my youth glued to the TV, which I watched mostly for the ads, and soon realized what I wanted
to do. Working nights in the advertising department of my university newspaper, I pursued double
espressos and a degree in marketing. At the time, Asia was fast becoming the place to be (it still is), so
right after graduation I headed East. Since then I’ve created and led successful through-the-line
campaigns for all kinds of brands and categories. I love doing everything from TV to direct to shopper
marketing to social to mobile to everything-all-together. Aside from work, I love scuba diving, trail
running, movies, graphic novels, audiobooks, writing, life drawing, sign language and visual arts. And I
still count my 16 brothers and sisters amongst my closest friends.
References available on request.
2