organizational realignment cooperation with wuppermann 40 years

organizational realignment cooperation with wuppermann 40 years

NEWSFLASH
WELSER PROFILE
Issue 01.2016
01
ORGANIZATIONAL REALIGNMENT
At the beginning of the year, the company has embarked on a new course.
In the three years to follow, different measures shall be implemented.
>>> Pg. 2
COOPERATION WITH WUPPERMANN
Welser Profile acquired an interest of 25.1 percent in Wuppermann Hungary Kft.
to secure the supply with primary material.
>>> Pg. 2
40 YEARS WELSER AG
IN SWITZERLAND
The anniversary was reason enough to celebrate
accordingly together with our long-term customers.
>>> Pg. 3
EDITORIAL
The new structure of the company ensures that we are closer to the needs
of our customers and the market requirements in order to be able to operate
even more successfully in the market.
Mag. Thomas Welser
Issue 01.2016
STEP BY STEP - WELSER FIT
As of 1 January 2016, the Welser family business has embarked on
a new course. With the programme "Welser FIT" we adopted a new
organizational structure to achieve both, reorientation on the market
and within the company.
Prime targets of the organizational
reorientation are to increase competitiveness and to ensure sustainable profitability of the operational business.
"The challenges of the market are the
day-to-day homework for the whole
organization. We have to be receptive for
all chances and potentials offered. We
must not fail to take every single opportunity to improve. Activity and agility
within the whole organisation are the
order of the day! If we want to succeed in
tackling these challenges, it is mandatory
to not only focus on a single location, but
implement these objectives all over the
Welser Group", emphasizes Managing
Director Thomas Welser.
FIT FOR THE FUTURE
The family is firmly committed to the current changes and strives to keep up and
maintain the values lived. Thomas Welser as spokesperson, Christian Hans and
Josef Schiller form a strong team at
top executive level, accompanied and
supported by Helmut Welser and
Bernd Wehling until the latter leave the
company.
The Welser Profile GmbH has been
restructured into business units.
By means of this reorganisation the focus
will shift to the core sectors. Thus, our
efforts will concentrate on selected
With full speed ahead: Thomas Welser, Josef Schiller und Christian Hansl (from left to right).
product segments to improve the service
level in a target-oriented way.
In order to further enhance the efficiency
of our processes in future, our main focus
will rest on the development of highly
skilled workers.
Business-Unit 1:
Global Accounts: Thomas Welser
Business-Unit 2:
Account Management: Oliver Sonst
The abbreviation FIT stands for focus,
information and transformation and it
refers to the implementation of the current
organizational changes. The program will
be put into practice within the next three
years. The decisions taken were based on
an analysis carried out by a renowned
business consulting firm last year. In the
course of this project a few customers and
non-customers were consulted to answer
questions about the cooperation, the
problems and positive sides of our
company. One thing is certain: We will
continue to run Welser as a family business.
COOPERATION WELSER-WUPPERMANN
In future Welser and Wuppermann pool their interests with respect to flat products in Hungary.
Similar to Welser, Wuppermann is a family-run business in the steel processing
industry, represented by its fifth generation with its headquarters in Leverkusen
(FRG). To take adequate account of the
recent developments on the European
The Wuppermann-Group
builds four logistics and
production halls with a total
surface of about 32.000
m2at a building plot of
80.000 m2.
steel market, Welser and Wupperman
extend their long-lasting cooperation by
forming a joint venture.
Welser Profile acquires an interest of 25.1
percent in Wuppermann Hungary Kft.
(WH).
Purpose of this strategic partnership is
among other reasons the joint purchase
of hot-rolled strips and a shared coil yard
at the site of Gönyű (at the river Danube,
close to Győr). In a combined production
process the flat products are dyed and
/ or galvanized or - upon request - they
may also be skin passed or cold-rolled.
As a result Welser and Wuppermann
will not only dispose of the most efficient
coil line all over Europe with a production capacity of 700,000 tonnes per year,
but also will be able to notably reduce
procurement times when compared to
conventional steel routes; all this to the
benefit of Welser customers in the project
business line.
This investment shall notably strengthen
Welser’s competitive position in the European market for cold-rolled profiles
and welded tubes, thus, ensuring further
growth. Short retooling times ensure
that the coil line can also be used for
pickling or pickling plus galvanizing of
wide strip in lots. The line is equipped
with an alternate immersion system with
one immersion container prepared for Z
(ZnAl-alloy) and the other one for zincmagnesium (ZnMg-alloy). As a consequence, in future Welser will be able to
react in a more flexible way to individual
customer requirements (different quality
levels, surface finishes, coating layers and
thickness tolerances).
Meanwhile, the antitrust agency has
approved the joint venture in full.
From the current point of view, it is
planned to commence operation of the
hot strip pickling and galvanizing plant
in the fourth quarter of 2016. As of 2017,
Welser intends to obtain pickled or galvanized slit strips from WH.
NEWSFLASH WELSER PROFILE
WELSER PROFILES
FOR REFUGEES
WITH WELSER PROFILES
FROM LYSTRUP TO AARHUS
In Berlin, accommodation containers were made
available to people in need and profiles made by
Welser played a supporting role.
Welser Profile accompanies us from the early
morning until late in the night, either close to us
or abroad.
Within a few months one of our
customers succeeded in building
accommodation for 2,400 refugees.
Aarhus is the second biggest city in Denmark and Lystrup is about 10 km away.
These two cities are connected via a railway system, where “Tango”, the low floor tram with longitudinal bearers made
by Welser Profile has been put in operation some time ago. The profiles made
of stainless steel are welded together to
reach the required length of 6.5 metres.
40 YEARS WELSER IN SWITZERLAND: A REASON TO CELEBRATE
The Welser family congratulated Marco Forster and
his dedicated team and wished them a lot of success for the future.
The success story of Welser Switzerland started on 1 May, 1975.
The Welser AG was founded at a notary’s office in Arbon, in the
presence of Waltraud and Josef Welser and Hermann Forster. Although a
little bit delayed, the 40th anniversary was celebrated accordingly together
with long-term customers. Even representatives of the first Swiss customers pleased us and enjoyed the evening in a pleasant atmosphere.
The technological innovation of this
project consisted in additional laser
welding in order to increase durability of the welding seam. This is how our
profiles contribute to the high level of
comfort of this tram line.
© Image: Walter Group
The required values for statics were ensured through corner columns consisting of steel profiles and longitudinal
beams, both made by Welser. Besides
the tight specifications with respect to
pre-load and suspension, the focus was
above all put on requirements for surface
treatment, as the profile was subject to
immersion coating after production to
fulfil aesthetic aspects and offer the
corrosion protection needed.
SHORT-NEWS
From left to right: Helmut Welser, Marco Forster, Wolfgang Welser, Thomas and Andreas Welser.
Container cities made with profiles from Welser are space
saving and flexible.
This low floor tram disposes of 6.5 m long longitudinal
bearers produced by Welser.
RP-HERMETIC FINELINE
IN THE SEINE
NEW CONSTRUCTION OF THE SPA
AND BATHING WORLD EUSKIRCHEN
Last summer, a new excursion boat named "Rosa
Bonheur sur Seine" was inaugurated to revive the
river banks of the Seine.
The main part of the façade structure –
5,500 m2 – has been built with the add-on system
RP-tec 50-1.
The former freight-barge was subject to
complex refurbishment - and nowadays
the "Rosa Bonheur" mainly consists of
steel and glass. The interior is surrounded
by a glass façade resting on very slim
steel profiles.
The decision to use an add-on construction made of steel has been taken on
purpose, as this allows for wider spans
which on turn ensures more light to enter
and gives the impression of transparency.
Moreover, the use of a steel construction
creates the impression of high quality.
The RP-hermetic FINELINE profile with
only 36 mm of visual width is nearly
predetermined for this kind of use as this
system is mainly used for make-overs
of historical buildings. Moreover, six
doors of the series RP-hermetic 55N were
built in. The door system, which is easyto-process yet functional and has no
thermal insulation, blends perfectly into
the overall design.
An architectural highlight of the whole
building is the enormous glass roof with
a glass dome of 200 tonnes of weight,
which may be opened at the touch of
a button on warm days, allowing that
visitors may enjoy beautiful summer
days in open air.
ANNIVERSARY: THE BILLIONTH FRAME DELIVERED
The production of the billionth frame for one of our long-term customers was reason for a
celebration at the Welser AG (Switzerland) and will be well remembered for a long time.
Of course, this special occasion was
reason to celebrate accordingly. This
is why the billionths frame was handed over in the course of an event in
our Swiss branch office with about 90
employees participating from both
companies.
A journey through the course of the
time accompanied by interviews presented the initiation of the business relationship decades ago, as well as joint
technical developments and the status
quo of our successful cooperation.
However, the main attraction of the
evening was a very special “guest
of honour”. The billionth frame was
handed over by Thomas and Andreas
Welser and by Christian Hansl to
the customer in a solemn ceremony
together with a delivery note made
of stainless steel in an artfully forged
frame. The customer received the
present with great pleasure before the
official part of the celebration ended
and the fun part started.
AIMING HIGH WITH WELSER PROFILES
For our German customer Magirus we delivered profiles for the highest turntable ladder worldwide
with a total height of 68m.
Our vendors Johannes Deichsel (right) and Gregor Lippold
(left) thanked Heiner Hörsch
(design turntable ladders,
2nd on the right) and Daniel
Riedmüller (purchase) for the
excellent cooperation.
Picture of the exterior of the “Rosa Bonheur”.
Solemn presentation of the billionth frame.
The Spa and bathing world Euskirchen (Germany).
WELSER WORLD
NEWSFLASH WELSER PROFILE
SUCCESSFUL TRADE FAIR
AT THE BAUMA 2016
MORE INNOVATION FOR THE
CONSTRUCTION INDUSTRY
THE WHO IS WHO
OF THE WORLD OF RAILS
WELSER VOCATIONAL
TRAINING IS TOP LEVEL
Our concept for the fair stand was an eyecatcher
for the interested target audience and it was
enthusiastically received.
At the Swissbau in Basle there was a special
demand for combined solutions of profiles for
prefabricated modules.
The 4th railway forum in Berlin offered opportunities for networking, showed trends and addressed
the challenges of the future.
Our process technician is among the best junior
staff of Germany.
Although Swiss business activities in the
construction sector slightly decreased
since the record year 2014, this keeps
to be a hot topic. During five days Basle
once again was the meeting point and
innovation platform of the construction
sector.
From 11 to 17 April, 2016 and after a
longer absence we were present again at
the Bauma, the leading trade fair worldwide for construction machinery, building
materials machinery, machines for mining,
construction vehicles and construction
equipment. First and foremost, our stand
mainly aimed at attracting established
customers, however, it also captured the
attention of new customers due to its special design - it was closed on all four sides.
The big lounge offered the possibility for in-depth discussions
between customers and interested visitors.
Dr. Lutz Bertling is director of Bombardier Transportation with
its more than 40.000 employees. He talked about digitalization of the railway industry.
This year’s Swissbau attracted young, interested people to visit
In December 2015, the honouring ceremony of the best trainees from Germany
took place in Berlin. Among the honoured
trainees, for the third time there is also one
from Welser.
Our training coordinator was present,
when 23-year old Tim from Lünen
received the award from the president of
the German Chambers for Industry and
Trade (DIHK) and the Federal Minister
for Justice and Consumer Protection in a
solemn ceremony.
More than 500 delegates - from the
Chinese CRRC to the American Milwaukee Composites - followed the discourses
attentively which mainly focused on
digitalization and globalization this year.
our stand.
Students from a big variety of domains
showed particular interest in the possibilities offered at Welser.
The combination of steel profiles with
other construction materials seems to be
the trend in prefabricated modules. Now,
the challenge is to elaborate on these
findings of the market to convert them
into business projects.
Among other speakers, speeches were
delivered by Dr. Rüdiger Grube, Chief
Executive Officer of the Deutschen Bahn
or Dr. Lutz Bertling, president of the
Canadian Bombardier Transportation.
In the workshops, held in parallel to the
conference, and in group works held
to various railway related topics,
the presenters went straight to the
point.
Our training coordinator with the successful trainee.
MORE RECENT
NEWS CAN BE FOUND
ON OUR WEBSITE:
www.welser.com
CALENDAR & EVENT SCHEDULE
INNOTRANS – BERLIN
20.–23. SEPTEMBER 2016
EUROBLECH – HANNOVER
25.–29. OCTOBER 2016
FABTECH – LAS VEGAS
16.–18. NOVEMBER 2016
For the third time Welser presented itself as a
competent partner for producers of rail vehicles
and their respective suppliers.
At an 80 m2 big stand we present our product
highlights on the biggest fair of the sheet metal
working industry worldwide.
For the very first time, WELSER will be present at
the biggest trade exhibition for metal processing in
the USA!
We focus on special profiles for the
substructure of coach bodies and on the
interior. We offer a wide range of
sub-jects - from profiles as long as a
whole coach to complete systems!
An impressing exhibit shows the broad
variety of products at our fair stand H22
in hall 17.
Another main point is HF-welding of
aluminium tubes. By means of a profile
configurator visitors may create their own
profiles.
The fair presents products and services
from the fields of metal processing,
production of profiles and tubes as well as
welding techniques. The timing is perfect
as we are about to extend our presence in
North America and for that purpose we are
opening a sales office in Chicago.
Visit our fair stand at Hall 8.2 (N° 122).
IMPRESSUM
Welser Profile GmbH • A-3341 Ybbsitz
Layout: Reichl & Partner Werbeagentur Ges.m.b.H
Outwork: Welser Profile