Travel Agencies and Tour Operators

ERCIYES UNIVERSITY
COLLEGE OF TOURISM AND HOTEL
MANAGEMENT
I. GENERAL INFORMATION
T306 TRAVEL AGENCIES AND TOUR
Local Credit: 2 0 2
OPERATORS
ECTS Credit: 4
Pre-requisites: None
Fifth, Autumn
Year & Semester
Language of Instruction:
Tourism and Hotel Management
Department
Turkish
Associate Prof. Dr. Kurtulus KARAMUSTAFA
Teaching Staff
Faculty Contact Information:
College of Tourism and Hotel Management, University of Erciyes, 38039, Kayseri, TURKEY.
Tel: + 90 352 4374901/ 43258
Fax: 00 90 352 43784 11 e-mail: [email protected] Web:
Office hours: Monday 1300 – 1445
II. COURSE INFORMATION
COURSE TYPE and LEVEL: Required
:
Elective
:
Core
:
Related
:
Minor :
Elementary (Basic):
Intermediate :
Advanced:  Specialized:
Course Code and Title
SUMMARY OF INTENDED LEARNING OUTCOMES:
Passing this course the students will gain theoretical and practical knowledge and skills in managing the business
of tour operators and travel agents. They will be able to work as tourist guides or manage a team of tourist guides
or a travel agency. Conditions for managing a tour operator or travel agent, characteristics and creating a
product, creating a tour or package tour, pricing policies. Methodology of tourist guide work, practical exercises
outside. Upon successful completion of this course, students will be able to take managerial position in travel
agencies, touroperators, produce, package tours, make the price calculation and create touroperator´s offers.
Students will get the practical knowledge and skills for the tourist guide work.
SUMMARY OF TEACHING AND LEARNING METHODS:
Lectures, Directed Readings, Student-based autonomous study, Problem Solving Classes.
STUDENT WORK LOAD:
Participation in lectures
Preparation for lectures
Attendance at seminars/workshops/tutorials
Preparation for seminars/workshops/tutorials
Preparation for mid-term exam(s)
Preparation for final test
Total
Hours (h)
26 h
24 h
26 h
48 h
16 h
16 h
156 h
a) SUMMARY OF ASSESSMENT METHODS:
Written Examination and Homeworks.
b) ASSESSMENT ARRANGEMENTS:
Examination: 40% Midterm Exam + 60% Final exam
Midterm Exam
Students are required to take classical written exam. They
need to answer the questions as required.
40%
Final Exam
Students are required to take classical written exam
including the whole term. They need to answer the
questions as required. Homeworks will affect the final
exam at 10%
60%
POLICIES:
Attendance: Students are required to attend the 70% of the total lecturing hours.
Lateness: Late attendances will not be expected. In other words, students will not be allowed to enter the class
room not to allow any disturbance to other students in the classroom.
Academic Integrity: All students are expected to adhere to University policies concerning scholastic integrity.
Any form of scholastic dishonesty will not be tolerated, Scholastic dishonesty includes, but is not limited to,
cheating, plagiarism, falsifying academic records, and any act designed to give unfair academic advantage to the
student.
COURSE CONTENTS (PROGRAMME OF STUDY/SYLLABUS)
WEEKS
SUBJECT
HOUR
METHOD
Business subject of a tour operator and travel agent.
Characteristics of the product of tour operators and travel
agents, its specifics.
2
lectures
2nd Week
Business subject of a tour operator and travel agent.
Characteristics of the product of tour operators and travel
agents, its specifics.
2
lectures
3rd Week
1st Week
Legislation in Turkey and EU.
2
lectures
th
Tour operator product structure and its creation.
2
lectures
th
5 Week
Creating a tour or package tour as a main part of tour
operator product.
2
lectures
6th Week
4 Week
Pricing policies -- tour operator and travel agent pricing.
2
lectures
th
Product distribution, consumer protection.
2
lectures
th
8 Week
Tour operator and travel agent basic economic indicators
and problems of VAT.
2
lectures
9th Week
Legal form of tour guide activities in Turkey and EU.
2
lectures
Personality of a tour guide -- knowledge and skill
requirements, personality traits. Guide preparation for a
tour.
2
lectures
7 Week
10
th
Week
11th Week
Work agenda of a tourist guide.
2
lectures
th
Cooperation with the tour operator or travel agent.
2
lectures
th
Basics of the methodology of tour guide work.
2
lectures
th
Spoken word and practical exercise.
2
lectures
2
written classical
exam
12 Week
13 Week
14 Week
th
15 Week
FINAL EXAM
RECOMMENDED READING:
Akoğlan, Meryem ve Karamustafa, Kurtuluş (1994), "Pazarlık Kavramı ve Pazarlık Sürecinde Otel-Seyahat
Acentası Pazarlık Sorunlarının Nevşehir Yöresinde İncelenmesi", Turizm Yıllığı 1994, Türkiye Kalkınma
Bankası, Ankara, 8-14.
Gürdal, Mehmet (1990), Turizm Ulaştırması, Adım Yayıncılık, Ankara.
Hacıoğlu, Necdet (1993), Seyahat Acentacılığı ve Tur Operatörlüğü, Uludağ Üniversitesi Basımevi, Balıkesir.
İçöz, Orhan (1996), Seyahat Acentaları ve Tur Operatörlüğü Yönetimi, Anatolia Yayıncılık, Ankara.
Karamustafa, K. ve Kusluvan, Salih (2001), "İngiliz Tur Operatörlerinin Turistik Destinasyon Seçiminde
Kullandıkları Kriterler Açısından Türkiye’yi Değerlendirmesi", Pazarlama Dünyası, 15, 16-24.
Karamustafa, K.urtuluş (2002), "Türkiye'de İç Turizm Açısından İnternet Kullanımı", Pazarlama Dünyası,
16, 38-45.
Karamustafa, Kurtuluş and Çeşmeci, Nihat (2006), "Paket Tur Operasyonunda Turist Rehberlerinin
Karşılaştıkları Yönetsel Sorunlar Üzerine Bir Araştırma", Anatolia Turizm Araştırmaları Dergisi, 17, 70-86.
Karamustafa, Kurtuluş and Ulama, Şevki (2005), "Türkiye'deki Seyahat Acentalarının İnternet Web
Sayfalarının İçerik Değerlendirmesine Yönelik Bir Çalışma", 10. Pazarlama Kongresi, 16-20 Kasım 2005,
Doğu Akdeniz Üniversitesi, Gazi Mağusa.
Kusluvan, Salih ve Karamustafa, Kurtuluş (2002), “Türkiye’de Dış Aktif Turizmin Gelişimesinde Yabancı Tur
Operatörlerinin Rolü”, Pazarlama Dünyası, 16, 18-28.
Laws, Eric (1997), Managing Packaged Tourism: Relationships, Responsibilities and Service Quality in the
Inclusive Holiday Industry, Thomson International Business Press, London.
Mısırlı, İrfan (2006), Seyahat Acentacılığı ve Tur Operatörlüğü, Detay Yayıncılık, Ankara.
Renshaw, Michael Bottomley (1992), The Travel Agent, Business Education Publishers, Wear.