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1 - TAÜ Identity Design
THE PROJECT Subject: The Turkish German University (TDU) is an outstanding international project of both countries – expanding the traditional relationship and the strong economical connections between Turkey and Germany to the sector of academic education. As a brand new institution in the market the university needs a competitive brand strategy and a professional visual appearance, which is attracting attention in both cultural surroundings. Design Project: The basic idea in this proposal is to create various Corporate Design ideas within a collaborative Turkish German project – according to the intercultural structure of the new university. During spring term 2011 Turkish and German design students have been working in mixed teams under the supervision of Turkish and German project leaders and accompanied by Corporate Identity experts of both countries. Process of the Project The project started in March with a joint workshop in Turkey where we met the rector, Prof. Dr. Ziya Șanal in Istanbul to discuss the briefing. Within a one-week-workshop at Anadolu University in Eskișehir the students started working on the concept and the basic design elements of the Corporate Identity. During a second meeting in May the teams continued and completed the project work. This time the Turkish group came to Wiesbaden and visited RheinMain University. The students met Corporate Design experts in Wiesbaden to get comments. In this second workshop the students presented the results in a competition to a jury, which consisted of representatives of the Turkish German University, the involved institutions (DAAD, etc.) and professional design consultants. Between the meetings the student teams continued collaboration by using the internet for managing communication from the distance. A web page was set up for the project and all the group leaders were able to follow the project and progress via web. The collaborative process of producing design concepts together in mixed teams of German and Turkish junior designers will leave a unique intercultural experience to all participants. Generally spoken the project gives an impression of the future atmosphere at the Turkish German University as an institution at the intersection between two countries and cultures. PARTICIPANTS Institutions Anadolu University, Eskișehir/Turkey RheinMain University of Applied Sciences, Wiesbaden/Germany DAAD German Academic Exchange Service Supervisors Professor T. Fikret Uçar, Anadolu University, Eskișehir/Turkey Lecturer Cemalettin Yıldız, Anadolu University, Eskișehir/Turkey Photography Aziz Arda Ataseven, Anadolu University, Eskișehir/Turkey Professor Christine Wagner, RheinMain University, Wiesbaden/Germany Lecturer Dipl. Des. Klaus Eckert RheinMain University, Wiesbaden/Germany Project Assistent Dipl. Des. Stefanie Leuze, RheinMain University, Wiesbaden/Germany Team 1 İlkay Berk Gül Stefanie Leuze Team 3 F. Burak Evlice Sarah Jokhosha Team 5 Emrah Șatıroğlu Alessia Mandanici Team 7 Ziya Gökhan Apaydın Mareike Stahl Team 2 Ahmet Kökbudak Anil Çakar Team 4 İsmail Anıl Güzeliș Karolina Zgodzinski Team 6 Mert Serbest Dominic Valentiner Team 8 Ceyhun Aksan Ronja Scheidel WORKSHOP IN ESKİȘEHİR WORKSHOP IN WIESBADEN Turkish-German University Corporate Identity Design Project Team: Stefanie Leuze İlkay Berk Gül Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Lebendiges Corporate Design Es handelt sich um ein lebendiges Corporate Design, das sich wie ein Land oder eine Universität und deren Studenten ständig weiterentwickelt. Im Laufe der Zeit generiert sich wie von selbst eine neue Formsprache die aber stets ihrer Aussage "Fortschritt und Netzwerk" treu bleibt! Yașayan Logo Konsepti Yașayan Logo konsepti, tıpkı logonun kendisi gibi yașayan ve gelișen üniversiteyi, ülkeyi ve öğrenciyi temsil eder. Bu konsept sürekli gelișerek yeni ve taze kalır fakat verdiği görsel hissiyat olan "İlerleme ve Bağlantı" fikirleri değișmez. CONCEPT CONCEPT 1 M TT EE AA M 1 Turkish-German University University Turkish-German Corporate Identity Design Project Project Corporate Identity Design Team: Stefanie Stefanie Leuze Leuze Team: İlkay Berk Gül İlkay Berk Gül Participant Institutions Institutions Participant Anadolu University Eskișehir // Turkey Turkey Anadolu University Eskișehir RheinMain University of Applied Sciences, Wiesbaden Wiesbaden // Germany Germany RheinMain University of Applied Sciences, DAAD German German Academic Academic Exchange Exchange Service Service DAAD Participant Professors Professors Participant Professor Tevfik Fikret Uçar Uçar Professor Christine Christine Wagner Wagner Professor Tevfik Fikret Professor Professor Cemalettin Yıldız Lecturer Dipl. Des. Klaus Eckert Professor Cemalettin Yıldız Lecturer Dipl. Des. Klaus Eckert 1 LOGO LOGO TEAM TEAM 1 Turkish-German University Corporate Identity Design Project Team: Stefanie Leuze İlkay Berk Gül Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız STATIONARY 1 Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Kaymakamlık Meydanı 34800 Beykoz / Istanbul P +90 (0)216 404 11 25 F +90 (0)216 404 11 27 [email protected] www.tau.edu.tr Sehr geehrter Herr Mustermann, Die Hochschule RheinMain bietet optimale Bildungs- und Berufschancen, indem sie ihre günstige geographische Lage, ihre konsequente Nähe zum Markt und zur Gesellschaft, sellschaft, ihre ForschungsakForschung gsak tivitäten und ihren gelebten Teamgeist zu einzigartiger Praxis- und LLebensnähe verbindet. Im Mittelpunkt der Ausbildung an den drei Studienorten Wiesbaden, Rüsselsheim Rü ü und Geisenheim stehen die Studierenden. Social Science Department Die Hochschule RheinMain bietet optimale Bildungs- und Berufschancen, indem sie ihre günstige an n Fachhochschulstudium bedeutet hier: Vorbereitung auf moderne Berufsfelder, er welche die Anwendung wissenschaftlicher Methoden oder künstlerischer Fähigkeiten erwarten. e Und zwar in den sechs Fachbereichen Architektur und Bauingenieurwesen, Design Informatik nffo Medien, SozialweMAX MUSTERMANN sen, Wiesbaden Business School, Ingenieurwissenschaften und Geisenheim. se Assistant Professor dung wissenschaftlicher Methoden oder künstlerischer Fähigkeiten erwarten. e Und zwar in den Die Hochschule RheinMain bietet optimale Bildungs- und Berufschancen, Berufschaan ncen cen, en, indem indem ind inde in dem sie siie ihre ihrre günstige ih güns g gü üns nsti tiige tig geographische Lage, ihre konsequente Nähe zum Markt und zur Gesellschaft, ihre Forschungsaktivitäten n und und ihren iih hren gelebten gel eleb ebtten Teamgeist Team amg gei eist st zu zu ei einz einzigartiger nziigarti tig ger P Pr Praxisraxi xiss- un und d LLebensnähe eben eb ensn snäh ähee ve verb verbindet. rbin inde dett. geographische geograap Lage, ihre konsequente Nähe zum Markt und zur Gesellschaft, ihre Forschungsak Fachhochschulstudium Fachhooc bedeutet hier: Vorbereitung auf moderne Berufsfelder, welche die Anwendung wissenschaftlicher wi Methoden oder künstlerischer Fähigkeiten erwarten. sechs Fachbereichen Fa Architektur und Bauingenieurwesen, Design Informatik Medien, Sozialwe sen, Wiesbaden Wie Business School, Ingenieurwissenschaften und Geisenheim. dung wissenschaftlicher wi Methoden oder künstlerischer Fähigkeiten erwarten. Und zwar in den Mit fre freundlichen Grüßen eu M. Nameless Nam m Kaymakamlık Meydanı 34800 Beykoz / Istanbul P +90 (0)216 404 11 25 F +90 (0)216 404 11 27 [email protected] www.tau.edu.tr Kaymakamlık Meydanı 34800 Beykoz / Istanbul P +90 (0)216 404 11 25 F +90 (0)216 404 11 27 [email protected] www.tau.edu.tr P +90 (0)216 404 11 29 [email protected] TEAM 1 Turkish-German University University Turkish-German Corporate Identity Design Project Project Corporate Identity Design Team: Stefanie Stefanie Leuze Leuze Team: İlkay Berk Gül İlkay Berk Gül Participant Institutions Institutions Participant Anadolu University Eskișehir // Turkey Turkey Anadolu University Eskișehir RheinMain University of Applied Sciences, Wiesbaden Wiesbaden // Germany Germany RheinMain University of Applied Sciences, DAAD German German Academic Academic Exchange Exchange Service Service DAAD Participant Professors Professors Participant Professor Tevfik Fikret Uçar Uçar Professor Christine Christine Wagner Wagner Professor Tevfik Fikret Professor Professor Cemalettin Yıldız Lecturer Dipl. Des. Klaus Eckert Professor Cemalettin Yıldız Lecturer Dipl. Des. Klaus Eckert 1 VARIATIONS LOGO TEAM TEAM 1 Turkish-German University Corporate Identity Design Project Team: Stefanie Leuze İlkay Berk Gül COLORSAND & TYPO COLOUR TYPO Participant Institutions Institutions Participant Anadolu University University Eskișehir Eskișehir // Turkey Turkey Anadolu RheinMain University University of of Applied Applied Sciences, Sciences, Wiesbaden Wiesbaden // Germany Germany RheinMain DAAD German German Academic Academic Exchange Exchange Service Service DAAD Participant Professors Professors Participant Professor Tevfik Fikret Uçar Uçar Professor Tevfik Fikret Professor Cemalettin Yıldız Professor Cemalettin Yıldız 1 Professor Christine Christine Wagner Wagner Professor Lecturer Dipl. Des. Klaus Eckert Lecturer Dipl. Des. Klaus Eckert 100 % 100 % 100 % 100 % 100 % 100 % 100 % 100 % 100 % 100 % 100 % 100 % 20 % 20 % 20 % 20 % 20 % 20 % 40 % 40 % 40 % 40 % 40 % 40 % 60 % 60 % 60 % 60 % 60 % 60 % 80 % 80 % 80 % 80 % 80 % 80 % 100 % 100 % 100 % 100 % 100 % 100 % 2011 2012 2013 2014 2015 2016 KLAVIKA BOLD UNIVERSITY ABCDEFGHIJKLMNOPQRSTUVWXYZİŞÇ abcdefghijklmnopqrstuvwxyzışç 1234567890,.-/!? The Faculty of Engineering and Architecture has recently moved into its new and technologically enhanced building. Each department in the faculty maintains contacts with industry and keeps up-to-date with the needs that arise in the private and public sectors. Therefore, the curriculum is continually revised to enable graduates to adapt to new technologies as quickly as possible. KLAVIKA REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZİŞÇ abcdefghijklmnopqrstuvwxyzışç 1234567890,.-/!? KLAVIKA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZİŞÇ abcdefghijklmnopqrstuvwxyzışç 1234567890,.-/!? KLAVIKA ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZİŞÇ abcdefghijklmnopqrstuvwxyzışç 1234567890,.-/!? UNIVERSITY The Faculty of Engineering and Architecture has recently moved into its new and technologically enhanced building. Each department in the faculty maintains contacts with industry and keeps up-to-date with the needs that arise in the private and public sectors. Therefore, the curriculum is continually revised to enable graduates to adapt to new technologies as quickly as possible. M TT EE AA M 1 Turkish-German University University Turkish-German Corporate Identity Design Project Project Corporate Identity Design Team: Stefanie Team: StefanieLeuze Leuze İlkay IlkayBerk BerkGülGül Participant Institutions Institutions Participant Anadolu University Eskișehir // Turkey Turkey Anadolu University Eskișehir RheinMain University of Applied Sciences, Wiesbaden Wiesbaden // Germany Germany RheinMain University of Applied Sciences, DAAD German German Academic Academic Exchange Exchange Service Service DAAD Participant Professors Professors Participant Professor Tevfik Fikret Uçar Uçar Professor Christine Christine Wagner Wagner Professor Tevfik Fikret Professor Professor Cemalettin Yıldız Lecturer Dipl. Des. Klaus Eckert Professor Cemalettin Yıldız Lecturer Dipl. Des. Klaus Eckert 1 USAGE ONPHOTO PHOTO&&FLAGS FLAGS TEAM TEAM 1 Turkish-German University Corporate Identity Design Project Team: Stefanie Leuze İlkay Berk Gül Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert VEHICLES 1 TEAM 1 Turkish-German Turkish-German University University Corporate Corporate Identity Identity Design Design Project Project Team: Team: Stefanie Stefanie Leuze Leuze İlkay Gül İlkay Berk Berk Gül Participant Participant Institutions Institutions Anadolu University University Eskișehir Anadolu Eskișehir // Turkey Turkey RheinMain RheinMain University University of of Applied Applied Sciences, Sciences, Wiesbaden Wiesbaden // Germany Germany DAAD DAAD German German Academic Academic Exchange Exchange Service Service Participant Participant Professors Professors Professor Professor Tevfik Tevfik Fikret Fikret Uçar Uçar Professor Cemalettin Professor Cemalettin Yıldız Yıldız Professor Professor Christine Christine Wagner Wagner Lecturer Dipl. Lecturer Dipl. Des. Des. Klaus Klaus Eckert Eckert 1 FOLDERS FOLDER TT EE A AM M 1 Turkish-German Turkish-German University University Corporate Corporate Identity Identity Design Design Project Project Team: Team: Stefanie Stefanie Leuze Leuze İlkay Gül İlkay Berk Berk Gül Participant Participant Institutions Institutions Anadolu University University Eskișehir Anadolu Eskișehir // Turkey Turkey RheinMain RheinMain University University of of Applied Applied Sciences, Sciences, Wiesbaden Wiesbaden // Germany Germany DAAD DAAD German German Academic Academic Exchange Exchange Service Service Participant Participant Professors Professors Professor Professor Tevfik Tevfik Fikret Fikret Uçar Uçar Professor Cemalettin Professor Cemalettin Yıldız Yıldız Professor Professor Christine Christine Wagner Wagner Lecturer Dipl. Lecturer Dipl. Des. Des. Klaus Klaus Eckert Eckert 1 WEB WEBPAGE PAGE TT EE A AM M 1 Turkish-German University Corporate Identity Design Project Team: Stefanie Leuze İlkay Berk Gül Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Neue Perspektiven Konzept Die Universität ist ein Ort des Zusammentreffens, der neue Perspektiven vermittelt und neue Wege für die Zukunft eröffnet. Das Logo soll folgende Aussage vermitteln: "Sich gemeinsam weiterentwickeln um neue Perspektiven zu eröffnen" Yeni Bakıșlar Konsepti Üniversiteler bir araya gelerek, gelecek için yeni perspektifler, yeni bakıș açıları sunan bir kurumlardır. Bu logo "Biraya gelip, ilerleyiș ve yeni perspektifler" fikrini vermek üzere tasarlanmıștır. CONCEPT 2 TEAM 1 Turkish-German University University Turkish-German Corporate Identity Identity Design Design Project Project Corporate Team: Stefanie Stefanie Leuze Leuze Team: İlkay Berk Berk Gül Gül İlkay Participant Institutions Institutions Participant Anadolu University University Eskișehir Eskișehir // Turkey Turkey Anadolu RheinMain University University of of Applied Applied Sciences, Sciences, Wiesbaden Wiesbaden // Germany Germany RheinMain DAAD German German Academic Academic Exchange Exchange Service Service DAAD Participant Professors Professors Participant Professor Tevfik Fikret Uçar Uçar Professor Tevfik Fikret Professor Cemalettin Yıldız Professor Cemalettin Yıldız Professor Christine Christine Wagner Wagner Professor Lecturer Dipl. Des. Klaus Eckert Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT 2 LOGO LOGO AM M TT EE A 1 DAAD German Academic Exchange Service m: Stefanie Leuze Participant Professors Participant Institutions İlkayTurkish-German Berk Gül University Professor Tevfik Fikret Uçar Professor Christine Wagner AnadoluYıldız University Eskișehir Lecturer / Turkey Dipl. Des. Klaus Eckert Corporate Identity Design Project Professor Cemalettin STATIONARY RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Team: Stefanie Leuze İlkay Berk Gül Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT 10/03/2011 Des quest deras; Kaymakamlık Meydanı 34800 Beykoz / Istanbul Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque varius pharetra luctus. Aliquam rutrum posuere aliquam. Duis purus augue, porta ac suscipit sit amet, lacinia et justo. Nullam a nulla augue, at rutrum magna. Phasellus vitae elit id tortor bibendum tincidunt P +90 (0)216 404 11 25 F +90 (0)216 404 11 27 [email protected] congue id metus. Curabitur non lacus sem. Ut sodales, metus non sagittis bibendum, purus purus mattis www.tau.edu.tr felis, vel egestas urna tellus id ligula. In hac habitasse platea dictumst. Suspendisse porta erat a sapien aliquet vestibulum ut vitae eros. Donec mi urna, feugiat ut facilisis at, imperdiet vitae lacus. Mauris egestas tincidunt orci id tempor. Nam ac ipsum sed erat fermentum lacinia. Integer urna neque, scelerisque ut sagittis vitae, auctor eget erat. Pellentesque bibendum dui vel dui tristique quis interdum velit mattis. In sit amet tellus sed leo elementum congue quis non nulla. Nulla ullamcorper blandit metus, ut mattis dui consectetur quis. Fusce quam ligula, ultricies at porta id, condimentum non tellus. Nullam nec elementum felis. Sed pretium gravida bibendum. Aliquam pellentesque ultrices enim, vitae pulvinar mauris vestibulum in. Praesent sed porttitor sapien. In sed ante et nisl viverra cursus. Morbi rutrum condimentum quam ac imperdiet. Vestibulum lectus elit, tempus nec adipiscing ac, adipiscing sit amet purus. Sed gravida faucibus mattis. Nullam nec sapien nunc. Donec lacinia mattis porta Morbi rutrum condimentum quam ac imperdiet Phasellus id leo eo m magna, nec scelerisque erat. Cras porttitor eleifend faucibus. Lorem ipsum dolor sit amet, Kaymakamlık Meydanı 34800 Beykoz / Istanbul P +90 (0)216 404 11 25 F +90 (0)216 404 11 27 [email protected] www.tau.edu.tr consectetur adipi adipiscing elit. Vivamus ac lectus sem, a vulputate nisi. Curabitur non arcu libero. Quisque in arcu lectus. Donec on ne elementum porttitor pharetra. Mauris sed tellus eget risus lobortis mattis eu id neque. Suspendisse tem tempus ullamcorper ipsum, in faucibus lorem condimentum sed. In dapibus adipiscing odio Cu quis pharetra.. Curabitur condimentum turpis vel ante pellentesque vehicula. TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITET Professor Klaus Eckert Communication Design eq Integer urna ne neque, scelerisque ut sagittis vitae, auctor eget erat. Pellentesque bibendum dui vel dui in nte tristique quiss interdum velit mattis. In sit amet tellus sed leo elementum congue quis non nulla. Nulla an ullamcorper bla blandit metus, ut mattis dui consectetur quis. Fusce quam ligula, ultricies at porta id, condimentum m no non tellus. Nullam nec elementum felis. Sed pretium gravida bibendum. Aliquam pellentesque ult ultrices enim, vitae pulvinar mauris vestibulum in. Praesent sed porttitor sapien. In sed ante tr et nisl viverra cursus. cu urs Morbi rutrum condimentum quam ac imperdiet. Vestibulum lectus elit, tempus nec adipiscing ac,, aadipiscing sit amet purus. Sed gravida faucibus mattis. Nullam nec sapien nunc. Donec d lacinia mattiss por porta. Fest bestages deso, Regas Hansus Kaymakamlık Meydanı 34800 Beykoz / Istanbul P +90 (0)216 404 11 25 F +90 (0)216 404 11 27 [email protected] www.tau.edu.tr 2 TEAM 1 Turkish-German University University Turkish-German Corporate Identity Identity Design Design Project Project Corporate Team: Stefanie Stefanie Leuze Leuze Team: İlkay Berk Berk Gül Gül İlkay Participant Institutions Institutions Participant Anadolu University University Eskișehir Eskișehir // Turkey Turkey Anadolu RheinMain University University of of Applied Applied Sciences, Sciences, Wiesbaden Wiesbaden // Germany Germany RheinMain DAAD German German Academic Academic Exchange Exchange Service Service DAAD Participant Professors Professors Participant Professor Tevfik Fikret Uçar Uçar Professor Tevfik Fikret Professor Cemalettin Yıldız Professor Cemalettin Yıldız 2 COLORS COLOURS&&TYPO TYPE Professor Christine Christine Wagner Wagner Professor Lecturer Dipl. Des. Klaus Eckert Lecturer Dipl. Des. Klaus Eckert Color Chart CMYK 80/5/10/0 CMYK 40/5/5/0 CMYK 10/0/0/10 Primary Type KLAVIKA ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Pellentesque varius pharetra luctus. Aliquam rutrum posuere aliquam. Duis purus augue, porta ac suscipit sit amet, lacinia et justo. Nullam a nulla augue, at rutrum magna. Phasellus vitae elit id tortor bibendum tincidunt congue id metus. Curabitur non lacus sem. Ut sodales, metus non sagittis bibendum, purus purus mattis felis, vel egestas urna tellus id ligula. In hac habitasse platea dictumst. Suspendisse porta erat a sapien aliquet vestibulum ut vitae eros. Donec mi urna, feugiat ut facilisis at, imperdiet vitae lacus. Mauris egestas tincidunt orci id tempor. Nam ac ipsum sed erat fermentum lacinia. Integer urna neque, scelerisque ut sagittis vitae, auctor eget erat. Pellentesque bibendum dui vel dui tristique quis interdum velit mattis. In sit amet tellus sed leo elementum congue quis non nulla. Nulla ullamcorper blandit metus, ut mattis dui consectetur quis. Fusce quam ligula, ultricies at porta id, condimentum non tellus. Nullam nec elementum felis. Sed pretium gravida bibendum. Aliquam pellentesque ultrices enim, vitae pulvinar mauris vestibulum in. Praesent sed porttitor sapien. In sed ante et nisl viverra cursus. Morbi rutrum condimentum quam ac imperdiet. Vestibulum lectus elit, tempus nec adipiscing ac, adipiscing sit amet purus. Sed gravida faucibus mattis. Nullam nec sapien nunc. AM M TT EE A 1 Participant Institutions Institutions Participant Anadolu University Eskișehir // Turkey Turkey Anadolu University Eskișehir RheinMain University University of of Applied Applied Sciences, Sciences, Wiesbaden Wiesbaden // Germany Germany RheinMain DAAD German Academic Exchange Service DAAD German Academic Exchange Service Participant Professors Professors Participant Professor Tevfik Fikret Uçar Uçar Professor Christine Christine Wagner Wagner Professor Tevfik Fikret Professor Professor Cemalettin Yıldız Lecturer Dipl. Des. Klaus Eckert Professor Cemalettin Yıldız Lecturer Dipl. Des. Klaus Eckert Turkish-German University University Turkish-German Corporate Identity Identity Design Design Project Project Corporate Team: Stefanie Stefanie Leuze Leuze Team: İlkay Berk Berk Gül Gül İlkay 2 USAGE ONPHOTO PHOTO&&FLAGS FLAGS TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITET TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITET TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITET TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TEAM TEAM 1 Turkish-German University Corporate Identity Design Project Team: Stefanie Leuze İlkay Berk Gül VEHICLES Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT 2 TEAM 1 Turkish-German Turkish-German University University Corporate Corporate Identity Identity Design Design Project Project Team: Team: Stefanie Stefanie Leuze Leuze İlkay Gül İlkay Berk Berk Gül Participant Institutions Institutions Participant Anadolu University University Eskișehir Eskișehir // Turkey Turkey Anadolu RheinMain University University of of Applied Applied Sciences, Sciences, Wiesbaden Wiesbaden // Germany Germany RheinMain DAAD DAAD German German Academic Academic Exchange Exchange Service Service Participant Participant Professors Professors Professor Professor Tevfik Tevfik Fikret Fikret Uçar Uçar Professor Cemalettin Professor Cemalettin Yıldız Yıldız Professor Professor Christine Christine Wagner Wagner Lecturer Dipl. Lecturer Dipl. Des. Des. Klaus Klaus Eckert Eckert 2 WEB WEBPAGE PAGE TT EE A AM M 1 Büyüme Wachstum COLOURS & TYPE Pantone 447 C Pantone 3262 C Pantone 424 C Pantone 329 C TEAM 2 Turkish-German University Corporate Identity Design Project Team: Ahmet Kökbudak Anıl Çakar Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert USAGE ON PHOTO & FLAGS TEAM 2 Turkish-German University Corporate Identity Design Project Team: Ahmet Kökbudak Anıl Çakar Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaua Eckert VEHICLES TEAM 2 Perpetual Movement Die Grundidee hinter dem Logo ist die Kombination von Natur und Mechanik, die sich in einem gemeinsamen Prinzip zusammenfinden: Rotation. Das Logo vereint sowohl den Mechanischen Schwung eines Propellers als auch die rotierende Flugbahn eines fallenden Ahornsamens. Logonun arkasındaki temel fikir dogayı ve mekanigi ortak bir prensip üzerine birlestirmektir. Logo hem mekanik prevanenin hemde düsen akçaagaç yapragının yörüngesini simgeliyor. LOGO Anil - Çakar Ahmet - Kökbudak TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT NEGATIVE LOGO 2/1 STATIONARY Anil - Çakar Ahmet - Kökbudak Max Mustertürk Gartenstraße 26A 63263 Neu-Isenburg D-Germany TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT Türk Alman Üniversitesi Beykoz / Istanbul 34800 T +90 493 39 96 - 18 F +90 493 39 96 - 12 E [email protected] W www.tau.edu.tr IPSUM EA DENIQUE CONSEQUAT Lorem dolor sit amet, eu pri affert tacimates efficiendi, et invenire urbanitas, sit no tacimates theophrastus.Voluptatum an tantas reprimique, his an putant docendi accusam, congue omnium deterruisset an sed. Patrioque reformidans cu vix.Ancillae dicit tacimates partiendo mea. Est an luptatum explicari interpretaris. TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT Prof. Dr. Ziya Sanal REKTÖR At usu eripuit labores.Voluptatum usu utinam doming platonem, mea cu tollit delectus.Voluptatum nibh voluptatibus in, in unum ubique est, iriure dignissim omittantur ei eum. Ea eam simul accumsan necessitatibus, sit eu eros velit, cum at aeque discere.Voluptatum mandamus ullamcorper per no, essent mandamus interpretaris in mea, vero suavitate per no. Ipsum ea denique consequat, sit blandit principes at. Dico quodsi nominati cum lorem, nulla dicit no est, facilisi antiopam splendide at sed. Feugiat quaerendum necessitatibus lorem at, ei mutat saepe eam. Assum vivendo deleniti eum ei, nostrum comprehensam ea nam, vix tota deleniti persequeris lorem. Has an lorem novum torquatos, ad quodsi sanctus has. Ea offendit legendos maiestatis mea, lorem saepe theophrastus mea. Veri ridens no lorem, in falli nihil has, lorem tota vivendo offendit qui. TÜRK ALMAN ÜNIVERSITESI DEUTSCHE UNIVERSITÄT Vis debet senserit ea, ad nihilTÜRKISCH laoreet pri. In modo erat iriure per, nam clita causae at. Ipsum ei tibique forensibus signiferumque, melius partiendo conceptam qui cu. Türk Alman Üniversitesi Kampüsü Beykoz / Istanbul 34 800 Ubique blandi Consetetur interpretaris usu et, postea detracto ipsum cu. Lorem usu choro nostro. Prof. Dr. Ziya Sanal Türk Alman Üniversitesi Kampüsü Beykoz / Istanbul 34 800 T +90 493 39 96 18 E [email protected] W www.tau.edu.tr 2/1 COLORS & TYPE Anil - Çakar Ahmet - Kökbudak PANTONE 877C „METALLIC“ LOGOTYPE COLOR C38 M27 Y26 K9 SUBCOLORS FOR ACCENTUATION HEADLINE DIN 1451 Std - Engschrift ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? REGULAR COPY Minion Pro - Regular ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? SHORT COPY Minion Pro - Italic ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? 2/1 PHOTO & FLAGS Anil - Çakar Ahmet - Kökbudak TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT 2/1 VEHICLES Anil - Çakar Ahmet - Kökbudak TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT 2/1 APPLICATIONS Anil - Çakar Ahmet - Kökbudak TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT „Die Hochschule ist die Achse um die wir alle rotieren.“ DIE RICHTIGE KOMBINATION ZIYA SANAL NATUR UND TECHNIK VEREINT AUF EINEM GELÄNDE „Die Hochschule ist nicht ein Ort der Bildung, sie ist Dreh- und Angelpunkt der geistigen und menschlichen Entwicklung junger Menschen.“ Lorem ipsum dolor sit amet, ceteros omnesque eu usu, et cum ludus dicam aliquip, postea possit vel ad. Sit ut sale imperdiet. Labore cetero legimus et mea, ne mei nostrud ornatus dolores. Omittam democritum an mea, in eos causae aliquip. Admodum euripidis eos eu, munere copiosae conclusionemque mea ne. Te sea feugiat indoctum. Meliore quaestio his id, duo mutat choro tractatos ei, vocibus alienum mel ad. Vim id docendi volutpat mediocritatem, nec alii accusamus imperdiet ad. Tempor debitis consectetuer per et. Quando tollit homero te nec, probatus voluptatum eam eu, eam ex fugit velit impedit. Corpora liberavisse vis ex, meis equidem no sed. Te errem blandit scaevola vim, sea no nonumes senserit. Te vis munere eligendi, nusquam luptatum adolescens pro te, consul causae atomorum ne qui. Eros nullam menandri eu pri, ut sea elitr eleifend. Inani electram his ei, vel dolorem delicatissimi te, sit affert audire ex. Clita saperet eu erat fabulas, cu tantas nusquam vel. 11 DER HOCHSCHULCAMPUS NATUR UND TECHNIK VEREINT AUF EINEM GELÄNDE Lorem ipsum dolor sit amet, ceteros omnesque eu usu, et cum ludus dicam aliquip, postea possit vel ad. Sit ut sale imperdiet. Labore cetero legimus et mea, ne mei nostrud ornatus dolores. Omittam democritum an mea, in eos causae aliquip. Admodum euripidis eos eu, munere copiosae conclusionemque mea ne. Te sea feugiat indoctum. Meliore quaestio his id, duo mutat choro tractatos ei, vocibus alienum mel ad. Vim id docendi volutpat mediocritatem, nec alii accusamus imperdiet ad. Tempor debitis consectetuer per et. Quando tollit homero te nec, probatus voluptatum eam eu, eam ex fugit velit impedit. Corpora liberavisse vis ex, meis equidem no sed. Te errem blandit scaevola vim, sea no nonumes senserit. Te vis munere eligendi, nusquam luptatum adolescens pro te, consul causae atomorum ne qui. Eros nullam menandri eu pri, ut sea elitr eleifend. Inani electram his ei, vel dolorem delicatissimi te, sit affert audire ex. Clita saperet TÜRK ALMAN ÜNIVERSTESI TÜRKISCH DEUTSCHE UNIVERSITÄT eu erat fabulas, cu tantas nusquam vel.: 21 TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TRAGENDE ELEMENTE GRUNDGERÜST FÜR EINE SICHERE ZUKUNFT Lorem ipsum dolor sit amet, ceteros omnesque eu usu, et cum ludus dicam aliquip, postea possit vel ad. Sit ut sale imperdiet. Labore cetero legimus et mea, ne mei nostrud ornatus dolores. Omittam democritum an mea, in eos causae aliquip. Admodum euripidis eos eu, munere copiosae conclusionemque mea ne. Te sea feugiat indoctum. Meliore quaestio his id, duo mutat choro tractatos ei, vocibus alienum mel ad. Vim id docendi volutpat mediocritatem, nec alii accusamus imperdiet ad. Tempor debitis consectetuer per et. Quando tollit homero te nec, probatus voluptatum eam eu, eam ex fugit velit impedit. Corpora liberavisse vis ex, meis equidem no sed. Te errem blandit scaevola vim, sea no nonumes senserit. Te vis munere eligendi, nusquam luptatum adolescens pro te, consul causae atomorum ne qui. 18 ros nullam menandri eu pri, ut sea elitr eleifend. Inani electram his ei, vel dolorem delicatissimi te, sit affert audire ex. Clita saperet eu erat fabulas, cu tantas nusquam vel.: Ne commune senserit interpretaris sed, illum tritani qui ea. Quo cu libris tacimates explicari. Sit alii commune neglegentur no, in doming forensibus vix. Cu qui simul solet, errem homero tamquam democritum an mea, in eos causae aliquip. Admodum euripidis eos eu, munere copiosae conclusionemque mea ne. „Putent numquam mel ne, cu eos partem nusquam. Ea nec.“ Quando tollit homero te nec, probatus voluptatum eam eu, eam ex fugit velit impedit. Corpora liberavisse vis ex, meis equidem no sed. utroque vituperatoribus, eos alii commune conclusionemque cu, vim nemore eruditi democritum id. Elitr iudicabit dignissim no eos, ex cum harum altera. Lorem ipsum dolor sit amet, ceteros omnesque eu usu, et cum ludus dicam aliquip, postea possit vel ad. Sit ut sale imperdiet. Labore cetero legimus et mea, ne mei nostrud ornatus dolores. Omittam Te sea feugiat indoctum. Meliore quaestio his id, duo mutat choro tractatos ei, vocibus alienum mel ad. Vim id docendi volutpat mediocritatem, nec alii accusamus imperdiet ad. Tempor debitis consectetuer per et. 2/1 Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız TEAM Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT NEGATIVE LOGO TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT 3 Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız TEAM Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TAÜ • Türkisch Deutsche Ahornallee 26 • 798804 Istanbul Ms. Carola Yazdan Mergenthalterstraße 86a 65769 Karlsruhe TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT Informationszusendung für Studieninteressierte Sehr geehrte Ms. Carola Yazdan, wie bereits mit Ihnen am Telefon besprochen sende ich Ihnen nun die Informationsbroschüren unserer Hochschule Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. TÜRK ALMAN ÜNIVERSITESI Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate DEUTSCHE UNIVERSITÄT eleifend tellus. AeneanTÜRKISCH leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero. Mit freundlichen Grüßen TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT v Prof. Dr. Adıvar Hadary Prof. Dr. Adıvar Hadary Industrial Engineer Türkisch Deutsche Ahornallee 26 • 798804 Istanbul, Beykoz +76. 493. 39 96 18 • +32. 731. 605 74 23 adı[email protected] • www.tau.beycoz.tu Kontakt Prof. Dr. Adıvar Hadary Industrial Engineer Türkisch Deutsche Ahornallee 26 798804 Istanbul, Beykoz +76. 493. 39 96 18 +32. 731. 605 74 23 E-Mail adı[email protected] www.tau.beycoz.tu Bürozeiten Mo – Fr 9 – 18 Uhr Sa 9 – 15 Uhr 3 Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TEAM 3 Turkish-German University Corporate Identity Design Project Team: F. Burak Sarah Jokhosha Evlice Sarah F. Burak Jokhosha Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız N° 10 Professor Christine Wagner Lecturer Dipl. Des. Klaus KlasurEckert Ecker TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TEAM 3 Team: Sarah Jokhosha F. Burak Evlice Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Team: Sarah Jokhosha F. Burak Evlice Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Tu rkish -G erm an U n iv ersit y Co rp o rate Id en ti t y D esig n Proj ect Team : Sarah Jokhosha F. Burak Evlice Part icip an t In st itu t io n s A n ad o lu U n iv ersit y Eskișehi r / Tu rkey Rh ein M ain U n iv ersit y o f A p p lied Scie nce s, W iesb ad en / G erm an y D A A D G erm an A cad em ic Ex ch an g e Serv ice Part icip an t Pro fesso rs Pro fesso r Tev fi k Fikret U çar Pro fesso r Cemal et t in Y ıldı z Pro fesso r Ch rist in e W ag n er Lect u rer D ip l. D es. Klau s Eckert Allee-Abstraktion Dieses Logo repräsentiert die Ahornallee, welche sich neben dem Campus befindet. Es ist eine Abstraktion dessen; umgesetzt auf moderne, lebendigeWeise, dennoch mit technischem Charakter. Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız TEAM Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT NEGATIVE LOGO 3 Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız TEAM Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TAÜ • Türkisch Deutsche Ahornallee 26 • 798804 Istanbul TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT Ms. Carola Yazdan Mergenthalterstraße 86a 65769 Karlsruhe Informationszusendung für Studieninteressierte TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT Sehr geehrte Ms. Carola Yazdan, wie bereits mit Ihnen am Telefon besprochen sende ich Ihnen nun die Informationsbroschüren unserer Hochschule Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend TÜRK ALMAN ÜNİVERSİTESİ tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN Aliquam lorem ante, dapibus in, ÜNİVERSİTESİ viverra quis, feugiat a, tellus. Phasellus viverra nulla ut TÜRKISCH DEUTSCHE UNIVERSITÄT metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, Prof. Dr. Adıvar Hadary tellus eget condimentum rhoncus, sem quam semper libero. Industrial Engineer Mit freundlichen Grüßen Türkisch Deutsche Ahornallee 26 • 798804 Istanbul, Beykoz office +76. 493. 39 96 18 • mobile +32. 731. 605 74 23 adı[email protected] • www.tau.beycoz.tu Prof. Dr. Adıvar Hadary Kontakt Prof. Dr. Adıvar Hadary Industrial Engineer Türkisch Deutsche Ahornallee 26 798804 Istanbul, Beykoz +76. 493. 39 96 18 +32. 731. 605 74 23 e-mail adı[email protected] www.tau.beycoz.tu Bürozeiten Mo-Fr 9-18 Uhr Sa 9-15 Uhr 3 Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TEAM 3 Turkish-German University Corporate Identity Design Project Team: F. Burak Sarah Jokhosha Evlice Sarah F. Burak Jokhosha Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız N° 20 Professor Christine Wagner Lecturer Dipl. Des. Klaus KlasurEckert Ecker TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TEAM 3 Turkish-German University Corporate Identity Design Project Team: Name-Surname Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız USAGE ON PHOTO & FLAGS Professor Christine Wagner KlasurEckert Ecker Lecturer Dipl. Des. Klaus TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TEAM 3 Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız TEAM Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT 3 Turkish-German University Corporate Identity Design Project Team: F. Burak Sarah Jokhosha Evlice Sarah F. Burak Jokhosha Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus KlasurEckert Ecker N° 25 TEAM 3 Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Team: Sarah Jokhosha F. Burak Evlice Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Sarah Jokhosha F. Burak Evlice Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Ȉ Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Ȉ Ȉ CONCEPT LOGO TEAM 4 1 Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş NEGATIVE LOGO Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert LOGO LOGO TEAM 4 2 Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş STATIONARY LOGO Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Q Ögrenci Ofisi Pzt-Cs 9:00-12:00 13:00-17:00 Türk Alman Üniversitesi Kampüs 34800 Beykoz Istanbul Sayin, Cemalettin Yıldız Güzel Sanatlar Fakültesi Yunusemre Kampüsü 26470 Eskisehir/Türkiye tel faks (0216)308 5660 (0216)332 1620 ögrenci.ofi[email protected] www.taü-istanbul.ögrenci.ofisi.tr Ögrenci Numarasi 4959407889 21.05.2011 . Prof. Dr. ZIYA SANAL Mühendislik Fakültesi Türk Alman Üniversitesi Kampüsü 34800 Beykoz, Istanbul Is estiosti acillor itionse ctusand isquia dolut verferibus, cusae vernatemos accae optatum exero ex expelitamusa si ullanim illupidi occus ea non repel expernate nobis nusa ipit ut pro blatur simus. Dae aut fugitatem fugia seribus simagni magnatem fugiatur reprate sseque es ut ommodit atatios delitis sita quo ium aut adicae cuptatquid everuptatur, te deliqui de si sequam, odia corrum quibusam quiae niat. Adit ad exerovitiis exere poriorentur, unto expliti ssitate qui ducient fugitat videl idusant autem quia cuptatem. Nus cum essunti ncidustotat omnistem num rehenes tionsequaero ma dolorepel et errorum qui quat aut ullicipis apienihil ea voluptae et faccae omnimossi sim quam, suntoreiur? Sum rem es is apellores doluptiam verumqu iducienis quias quiaspeliti doluptaturit audi nonecab ipsam, officte inihil illes rest aut quate quiasi aut la posaeria iusam ut re nam qui to dolorum est, cullibea voluptis et atur, sunt idion raectet eosapit inimolu ptiiscit qui totatum, ut quis magnis is que sus. Fici voluptasped expliquo voluptat omnimint acesect ectorep ernate nonest, volorib usandit asincto officil idi apit quodis etur, sum exero doluptata essequod que volorae et as si as aces exerchici beatem restem illaut liquibus seque expla que simolum int facearcimpos is re dolut velectur, omnisi tem ducipsandita dolo temquis cilibus audis volorem poribea temporiatum verunti ommolore velit, cusda ium assi que cus explam, occum exero corum ist recaece reptate cepelit molorum as quid que eatior apedis cumquas ene intiatur aut la si omnihilis rerum apero quam, suntoreiur? Sum rem es is apellores doluptiam verumqu iducienis quias quiaspeliti doluptaturit audi nonecab ipsam, officte inihil illes rest aut quate quiasi aut la posaeria iusam ut re nam qui to dolorum est, cullibea voluptis et atur, sunt idion raectet eosapit inimolu ptiiscit qui totatum, ut quis magnis is que sus. tel 0216.308 56 60 faks 0216.33216 20 [email protected] www.tau-istanbul.edu.tr . Prof. Dr. ZIYA SANAL Fachbereich Ingenieurwissenschaften Türk Alman Üniversitesi Kampüsü 34800 Beykoz, Istanbul Tel. +90 216.3085660 Fax +90 216.33216 20 Dae aut fugitatem fugia seribus simagni magnatem fugiatur reprate sseque es ut ommodit atatios delitis sita quo ium aut adicae cuptatquid everuptatur, te deliqui de si sequam, odia corrum quibusam quiae niat. ducipsandita dolo temquis cilibus audis volorem poribea temporiatum verunti ommolore velit, cusda ium assi que cus explam, occum exero corum ist recaece reptate cepelit molorum as quid que eatior apedis cumquas ene intiatur aut la si omnihilis rerum apero quam, suntoreiur? Sum rem es is apellores doluptiam verumqu iducienis quias quiaspeliti doluptaturit audi nonecab ipsam, officte inihil illes rest aut quate quiasi aut la posaeria iusam ut re nam qui to dolorum est, cullibea voluptis et atur, sunt idion Bilginize. 4 3 Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Türk Alman Üniversitesi Kampüs 34800 Beykoz Istanbul TEAM Türk Alman Üniversitesi Kampüs 34800 Beykoz Istanbul Sayin, Cemalettin Yıldız Güzel Sanatlar Fakültesi Yunusemre Kampüsü 26470 Eskisehir/Türkiye www.tau-istanbul.edu.tr [email protected] www.tau-istanbul.edu.tr Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş COLOURS &LOGO TYPE Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız 4 4 Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert PRIMARY COLOUR TEAM SECONDARY COLOURS Additional Colors for Homepage, Brochures , Posters ... C 95 M 0 Y 20 K 0 For Logo, Stationary, Businesscards MAIN FONT Dax Condensed abcdefghijklmnopqrstuvwxyz 1234567890 ! “§$%&/()=?`*+-‘.:,; Sa dunt earum consequ aerferc hilibusa nos moloribusa sent. Ribus nihillacit autessuntio te ne qui beratem poritia cum ut aut liquatur? Pos enducium aut aborehendit ute corerunto voluptatem et, cus, quam nobis quia commosa quiatinis a dolora nis quat ad ent. Os que ma que pa verum undanihit alis esequibus aut laboreseque simodis que. Sa dunt earum consequ aerferc hilibusa nos moloribusa sent. Ribus nihillacit autessuntio te ne qui beratem poritia cum ut aut liquatur? Pos enducium aut aborehendit ute corerunto voluptatem et, cus, quam nobis quia commosa quiatinis a dolora nis quat ad ent. Os que ma que pa verum undanihit alis esequibus aut laboreseque simodis que. Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız PHOTO & FLAGS LOGO 4 5 Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert MühendisFakültesi TEAM Hukuk Fakültesi Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert VEHICLES LOGO TEAM 4 6 Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert CONCEPT LOGO TEAM 4 7 Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş NEGATIVE LOGO Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert LOGO LOGO TEAM 4 8 Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert STATIONARY LOGO TEAM 4 9 Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız COLOURS &LOGO TYPE Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert COLOURS MAIN FONT DIN Pro abcdefghijklmnopqrstuvwxyz 1234567890 ! “§$%&/()=?`*+-‘.:,; Sa dunt earum consequ aerferc hilibusa nos moloribusa sent. Ribus nihillacit autessuntio te ne qui beratem poritia cum ut aut liquatur? Pos enducium aut aborehendit ute corerunto voluptatem et, cus, quam nobis quia commosa quiatinis a dolora nis quat ad ent. Os que ma que pa verum undanihit alis esequibus aut laboreseque simodis que. Sa dunt earum consequ aerferc hilibusa nos moloribusa sent. Ribus nihillacit autessuntio te ne qui beratem poritia cum ut aut liquatur? Pos enducium aut aborehendit ute corerunto voluptatem et, cus, quam nobis quia commosa quiatinis a dolora nis quat ad ent. Os que ma que pa verum undanihit alis esequibus aut laboreseque simodis que. TEAM 4 10 Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert PHOTO & FLAGS LOGO TEAM 4 11 Turkish-German University Corporate Identity Design Project Team: Zgodzinski, Güzeliş Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert VEHICLES LOGO TEAM 4 12 Technik und Natur Teknik ve Doğa Die typografische Lösung kombiniert runde und kantige Formen. Sie zeigt eine Mischung aus natürlichen (organischen) und technischen (eckigen) Elementen, was durch die Farbgebung unterstützt wird. Dairesel ve keskin formlarla çözümlenmiş tipografik logo. Teknik ve doğal parçaların renkleriyle beraber karışımından oluşuyor. Entwicklung des Wegs Gelişim Yolu Das Logo zeigt den Weg, den die Studenten gehen. Sie kommen aus einer Richtung, entscheiden sich in einem Punkt für das Studium, treffen in der Universität aufeinander und studieren gemeinsam. Wenn sie die Universität am Ende des Studiums verlassen, sind sie in ihrer Persönlichkeit und ihrem Wissen essentieller ausgebildet. Die Farbe vermittelt Frische und Leichtigkeit. Logo, öğrencilerin yollarını anlatıyor. Tek ve aynı yoldan gelen öğrenciler, üniversiteden geçip daha donanımlı olarak kendi yollarına gidiyorlar. Renkler, üniversitenin yenilikçiliğini anlatıyor. Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klasur Eckert Boyut Kazanma / Wachsende Dimension İki farklı șekil bir araya geldiğinde üç boyutlu yeni ve anlamlı bir șekil olușturuyor. Zwei Elemente treffen aufeinander und umarmen sich. Dieses Logo ist auch auf schwarzem Hintergrund klar erkennbar. CONCEPT TEAM 5 Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert STATIONERY TEAM 5 Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klasur Eckert Kenetlenme / Kopplung İki form bir araya geliyor ve birbirine kenetleniyor. Negatif arkaplanda da kendini gösteriyor. Zwei verschiedene zweidimensionale Formen treffen aufeinander und ergeben eine dreidimensionale neue Form mit anderer Bedeutung. CONCEPT TEAM 5 Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert LOGO TEAM 5 Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert STATIONERY TEAM 5 Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert COLOURS & TYPE TEAM 5 Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert USAGE ON PHOTO & FLAGS TEAM 5 Turkish-German University Corporate Identity Design Project Team: Alessia Mandanici Emrah Șatıroğlu Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert VEHICLES TEAM 5 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert AUFSTIEG Das Logo repräs entiert das E rs treben, alle pos itiven E igens chaften beider Nationen zus ammenzubringen. Die s pannende K ompos ition, res ulierend aus den modernen und abs rahierten F ormen, hinterläs s t das G efühl einer aufs teigenden und zukunfts orientierten B ewegung. YÜKSELIS Logo, iki ülkeyi ve kültürü bir araya getirmeyi sembolize ediyor.Bir araya gelen iki parça dinamik ve modern bir form olusturup birlikte yükselme ve büyümeyi gösteriyor. CONCEPT TEAM 6 Turkish-German University Corporate Identity Design Project Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT NEGATIVE LOGO LOGO TEAM 6 Turkish-German University Corporate Identity Design Project STATIONERY Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT Beri is ima dundit quasper Beri is ima dundit quasperAd maximet officip sundell orpore net quam, quis eturibus, idus expedis que TÜRK ALMAN eaque sitiae parcima gnatium quo optaquo tet everiorem ipsuntiant fugit mos sanditÜNİVERSİTESİ aut magnis aut TÜRKISCH DEUTSCHE quae eatiusam vollam fugiasp erumquos volupti nverspe llabo. Tem et prae nos audaest, a ut de ipsum UNIVERSITÄT nos volore et magnisimilit a quam auta num verem soluptatatur maximus esenist audant liciae. Et fa citate sa in earciistium rem volut aut elluptur raectatur, tempor assimpossit et volent invendam qui odi blaut pre venis andessitias ut as magnam ent. Et officipis et accum incillupic torisque pariae voluptatur, officiis esti res et magnatem qui corectem. Vit maiori dest, acimusant utatesciis simolup tiaecusam aliquae peruptatum sum et dus ditios aut volut aut eius, unt. Edit volupta sequam cuptati omnihit ea volum, ut alignatios ipitae. Nam ut intio tem nobis ate nisqui officat laborecatio tentes deliquis dem num quas dus, quid modia que cullit verferc hicabo. Nam repuda quia cori niassimust, qui cus aspicti consedion et et harum et ex event voluptus nus. Icae. Ribust doluptat eat. TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE Si inctecta sit et dolupit ad magnis UNIVERSITÄT Türk Alman Üniversitesi Kampüsü Beykoz / İstanbul 34800 Tel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 www.tau.edu.tu Türk Alman Üniversitesi Kampüsü Beykoz / İstanbul 34800 Tel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 www.tau.edu.tu Prof Dr. Ziya Şanal Türk Alman Üniversitesi Kampüsü Beykoz / İstanbul 34800 Tel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 www.tau.edu.tu TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner COLOURS & TYPE Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klasur Ecker Pantone 298c Pantone Black 7c TYPE Gill Sans MT Pro Book ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? TYPE Gill Sans MT Pro Book Italic ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız USAGE ON PHOTO & FLAGS Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TURKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT UNIVERSITÄT TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner VEHICLES Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner Participant Institutions Anadolu University Eskişehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜREN Dieses Logo baut auf drei Räume auf, die von zwei offenen Türen verbunden sind.Der Betrachter steht im mittleren Raum und blickt auf beide offene Türen. Diese repräsentieren die Verlinkung beider Kulturen. KAPILAR Logo, birbiri içine açılan iki kapıyı ve kesisen iki alanı göstererek toplumlar ve kültürler arasında baglantı kuruyor ve bir bütün haline getiriyor. Bir araya gelen formlar daha güçlü bir yapıyı temsil ediyor. CONCEPT TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner LOGO Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN TÜRKISCH DEUTSCHE ÜNİVERSİTESİ UNIVERSITÄT NEGATIVE LOGO TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner STATIONERY Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN TÜRKISCH DEUTSCHE ÜNİVERSİTESİ UNIVERSITÄT Türk Alman Üniversitesi Kampüsü Beykoz / İstanbul 34800 Tel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 www.tau.edu.tu Beri is ima dundit quasper TÜRK ALMAN TÜRKISCH DEUTSCHE Türk Alman Üniversitesi ÜNİVERSİTESİ UNIVERSITÄT Türkisch Deutsche Universität Prof Dr. Ziya Şanal Prof. Dr. Adıvar Hadary Engineer Türk Alman Üniversitesique Kampüsü Beri is ima dundit quasperAd maximet officip sundell orpore net quam, quis eturibus,Industrial idus expedis Beykoz / İstanbul 34800 eaque sitiae parcima gnatium quo optaquo tet everiorem ipsuntiant fugit mos sandit aut magnis aut Tel +76. 493. 39 96 18 731. 605 74 23 quae eatiusam vollam fugiasp erumquos volupti nverspe llabo. Tem et prae nos audaest, autMobil de+32.ipsum www.tau.edu.tu nos volore et magnisimilit a quam auta num verem soluptatatur maximus esenist audant liciae. Et fa citate sa in earciistium rem volut aut elluptur raectatur, tempor assimpossit et volent invendam qui odiblaut pre venis andessitias ut as magnam ent. Et officipis et accum incillupic torisque pariae voluptatur, officiis esti res et magnatem qui corectem. Vit maiori dest, acimusant utatesciis simolup tiaecusam aliquae peruptatum sum et dus ditios aut volut aut eius, unt. TÜRK Edit volupta sequam cuptati omnihit eaALMAN volum, ut alignatios ipitae. Nam ut intio tem nobis ate nisqui TÜRKISCH DEUTSCHE ÜNİVERSİTESİ officat laborecatio tentes deliquis dem num quas dus, quid modia que cullit verferc hicabo. Nam repuda quia cori niassimust, qui cus aspictiUNIVERSITÄT consedion et et harum et ex event voluptus nus. Icae. Ribust doluptat eat. Si inctecta sit et dolupit ad magnis Türk Alman Üniversitesi Kampüsü Beykoz / İstanbul 34800 Tel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 www.tau.edu.tu Türkisch Deutsche Ahornallee 26 798804 Istanbul, Beykoz TTel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 adı[email protected] www.tau.edu.tu TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner COLOURS & TYPE Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Pantone 7459 c Professor Christine Wagner Lecturer Dipl. Des. Klasur Ecker Pantone 7481 c TYPE Corbel ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? TYPE Corbel Italic ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız USAGE ON PHOTO & FLAGS TEAM Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN TÜRKISCH DEUTSCHE ÜNİVERSİTESİ UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN TÜRKISCH DEUTSCHE ÜNİVERSİTESİ UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN TÜRKISCH DEUTSCHE ÜNİVERSİTESİ UNIVERSITÄT 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valetiner VEHICLES Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN TÜRKISCH DEUTSCHE ÜNİVERSİTESİ UNIVERSITÄT TÜRK ALMAN TÜRKISCH DEUTSCHE ÜNİVERSİTESİ UNIVERSITÄT TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert ETWAS NEUES Das Logo bildet auf dem ersten Blick einen abstrakten Pfeil ab, der in Richtung der Zukunft zeigt. Bei genaueren Hinsehen wird auffällig, dass dieser Pfeil ebenfalls aus zwei anderen abstrakten Pfeilen aufgebaut ist, die auf einen gemeinsamen Punkt hinzeigen. Dieses Logo repräsentiert zwei Kulturen, die auf eine gemeinsame Zukunft hinarbeiten und somit was neues und innovatives schaffen. YENI BIR SEY Logo, ilk olarak yukarıyı isaret eden soyut bir ok olarak görünüyor. Yakından bakılınca birbiryle birlesmis ve bir alan olusturmus iki küçük ok görüyoruz. Bu oklar gelecek icin birlikte calısmayı ve iki kültürü temsil ediyor. VEHICLES TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Türk Alman Üniversitesi Türkisch Deutsche Universität NEGATIVE LOGO LOGO TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner STATIONERY Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Türk Alman Üniversitesi Türkisch Deutsche Universität Türkisch Deutsche Ahornallee 26 798804 Istanbul, Beykoz Tel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 adı[email protected] www.tau.edu.tu Beri is ima dundit quasper Türk Alman Üniversitesi Türkisch Deutsche Universität Beri is ima dundit quasperAd maximet officip sundell orpore net quam, quis etu u eaque sitiae parcima gnatium quo optaquo tet everiorem ipsuntiant fugit mos quae eatiusam vollam fugiasp erumquos volupti nverspe llabo. Tem et prae no nos volore et magnisimilit a quam auta num verem soluptatatur maximus esen n citate sa in earciistium rem volut aut elluptur raectatur, r tempor assimpossit et v blaut pre venis andessitias ut as magnam ent. Prof. Dr. Adıvar Hadary Industrial Engineer Et officipis et accum incillupic torisque pariae voluptatur, r officiis esti res et magnatem qui corectem. Vit maiori dest, acimu cimussant uta utatesciis simolup tiaec tiaecusam aliquae perup peruptatum sum et dus ditios aut volut aut eius, unt. Edit volupta se e officat laborecaa quia cori niassii Icae. Ribust do Türk Alman Üniversitesi Türkisch Deutsche Universität Türkisch Deutsche Ahornallee 26 798804 Istanbul, Beykoz Si inctecta sit e Tel +76. 493. 39 96 18 Max Mustermann Frankenstraße 10 65183 Wiesbaden, Deutschland Türkisch Deutsche Ahornallee 26 798804 Istanbul, Beykoz Tel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 Mobil +32. 731. 605 74 23 Türkisch Deutsche Ahornallee 26 798804 Istanbul, Beykoz Tel +76. 493. 39 96 18 Mobil +32. 731. 605 74 23 adı[email protected] www.tau.edu.tu TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner COLOURS & TYPE Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız TEAM 6 Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Main Colour Template Additional Colour Template Logo Typography DAX Condesed Medium ABCDEFGHIJKLMNOPQRSTUÜVWXYZ abcdefghijklmnopqrstuüvwxyz 1234567890@!*(/)%$Q§?= DAX Condesed Light ABCDEFGHIJKLMNOPQRSTUÜVWXYZ abcdefghijklmnopqrstuüvwxyz 1234567890@!*(/)%$Q§?= Logo Copy DAX Medium ABCDEFGHIJKLMNOPQRSTUÜVWXYZ abcdefghijklmnopqrstuüvwxyz 1234567890@!*(/)%$Q§?= DAX Regular ABCDEFGHIJKLMNOPQRSTUÜVWXYZ abcdefghijklmnopqrstuüvwxyz 1234567890@!*(/)%$Q§?= Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız USAGE ON PHOTO & FLAGS TEAM Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Türk Alman Üniversitesi Türkisch Deutsche Universität Türk Alman Üniversitesi Türkisch Deutsche Universität Team: Mert Serbest Dominic Valentiner Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Türk Alman Üniversitesi Türkisch Deutsche Universität Turkish-German University Corporate Identity Design Project 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner VEHICLES Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Türk Alman Üniversitesi Türkisch Deutsche Universität Türk Alman Üniversitesi Türkisch Deutsche Universität TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mert Serbest Dominic Valentiner Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert WEBPAGE&PEN TEAM 6 Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız CONCEPTION Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Ein neues Zentrum Zwei Formen bilden zusammen einen geimeinschaftlichen Raum – ein Zentrum für Bildung und den Austausch zwischen Studenten. Yeni Merkez İki şekil bir araya gelerek yeni bir merkez oluşturuyor. Bu merkez iki tarafın oluşturduğu yeni bir eğitim anlayışını simgeliyor. TEAM 7 Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız LOGO TEAM 7 Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT NEGATIVE LOGO TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın STATIONARY Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT Türk Alman Üniversitesi Kampüsü | 34700 Beykoz/Istanbul Prof. Dr. Ziya Şanal FACULTY OF ENGINEERING Mrs. Mareike Stahl Loreleiring 10 Türk Alman Üniversitesi Kampüsü 34700 Beykoz/Istanbul T +32.216.468 94 95 F +32.216.649 95 65 [email protected] www.tau.edu.tr D-65197 Wiesbaden Lorem ipsum dolor sit amet TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT Prof. Dr. Ziya Şanal FACULTY OF ENGINEERING Dear Mrs. Stahl, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Türk Alman Üniversitesi Kampüsü 34700 Beykoz/Istanbul +32.216.468 94 95 +32.216.649 95 65 [email protected] www.tau.edu.tr Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui.TÜRK Etiam ALMAN ÜNİVERSİTESİ TÜRKISCH rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE sit amet adipiscing sem neque sed ipsum. Nam quamUNIVERSITÄT nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Best Regards Prof. Dr. Ziya Sanal TEAM 7 Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız C72 M0 Y19 K0 COLOR & FONT Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert C32 M16 Y23 K17 PT Sans bold ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? PT Sans Regular ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? PT Sans Italic ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? TEAM 7 Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın FOTO & FLAGS Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNİVERSİTESİ TÜRKISCH DEUTSCHE UNIVERSITÄT TEAM 7 Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert VEHICLES TEAM 7 Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız CONCEPTION Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Wachstum Formen in zwei unterschiedlichen Farben starten zusammen in einem Punkt und bewegen sich in die gleiche Richtung. Sie wachsen und entwickeln sich gemeinsam – jetzt und in der Zukunft. Gelişim Farklı renkler ve yerleşimdeki çizgiler iki ülkeyi temsil ediyor. Tek bir noktadan oluşup aynı doğrultuda gelişerek hareket ediyorlar. TEAM 7 Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın LOGO Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız TEAM 7 Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT NEGATIVE LOGO TÜRK ALMAN ÜNIVERSITESI TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRKISCH DEUTSCHE UNIVERSITÄT Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın STATIONARY Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert Prof. Dr. Ziya Sanal FACULTY OF ENGINEERING Türk Alman Üniversitesi Kampüsü | 34700 Beykoz/Istanbul Türk Alman Üniversitesi Kampüsü 34700 Beykoz/Istanbul T +32.216.468 94 95 F +32.216.649 95 65 [email protected] www.tau.edu.tr Mrs. Mareike Stahl Loreleiring 10 D-65197 Wiesbaden TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT Lorem ipsum dolor sit amet, consectetuer Dear Mrs. Stahl, TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Prof. Dr. Ziya Sanal Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum FACULTY OF ENGINEERING semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, Türk Alman Üniversitesi Kampüsü 34700 Beykoz|Istanbul eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra T. +32.216.468 94 95 F. +32.216.649 95 65 nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. [email protected] www.tau.edu.tr Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt TÜRK ALMAN ÜNIVERSITESI TÜRKISCH tempus. Donec vitae sapien ut libero venenatis Nullam quis ante. Etiam sit amet orciDEUTSCHE eget UNIVERSITÄT TÜRK ALMAN faucibus. ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Best Regards Prof. Dr. Ziya Sanal TEAM 7 Turkish-German University Corporate Identity Design Project Team: Gökhan Apaydın Mareike Stahl Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız COLOR & FONT Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert C25 M100 Y20 K35 C19 M67 Y100 K10 Rotis Sans Serif bold ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? Rotis Sans Serif light ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? TEAM 7 Turkish-German University Corporate Identity Design Project Team: Gökhan Apaydın Mareike Stahl TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız PICTURE & FLAGS Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TEAM 7 Turkish-German University Corporate Identity Design Project Team: Mareike Stahl Gökhan Apaydın Participant Institutions Anadolu University Eskișehir / Turkey RheinMain University of Applied Sciences, Wiesbaden / Germany DAAD German Academic Exchange Service Participant Professors Professor Tevfik Fikret Uçar Professor Cemalettin Yıldız Professor Christine Wagner Lecturer Dipl. Des. Klaus Eckert VEHICLES TEAM 7 CONCEPT Turkish-German University Corporate Identity Design Project Team: Ronja Scheidel Ceyhun Aksan ERGÄNZUNG | KATKI Das Logo zeigt zwei Teile die einen gemeinsamen Weg gehen, das Streben der beiden Länder in eine gemeinsame Richtung. Es besteht aus zwei eigenständigen Teilen, die zusammengeschoben einen perfekten Kreis ergeben, im Logo aber getrennt eine stabile Verbindung eingehen Logo ile farklı kültürlerin birlikteligi bir yol ve ilerleme olarak gösterilmistir. Iki farklı parça bir araya geliginde iç içe mükemmel çemberler ve bu çemberler de bütün olarak bir ses dalgasını meydana getirmektedir. TEAM 8 Turkish-German University Corporate Identity Design Project Team: Ronja Scheidel Ceyhun Aksan NEGATIVE LOGO LOGO TEAM 8 Turkish-German University Corporate Identity Design Project Team: Ronja Scheidel Ceyhun Aksan STATIONERY TEAM 8 COLOURS & TYPE Turkish-German University Corporate Identity Design Project Team: Ronja Scheidel Ceyhun Aksan C M Y K C M Y K 00 65 90 00 0 0 0 80 ROTIS SANS SERIF 55 REGULAR ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? ROTIS SANS SERIF 75 EXTRABOLD ABCÇDEFGHIJKLMNOÖPRQSTUÜVXYZ abcdefg€hijklmnoöprstuüvyz 1234567890@!*(/)%$Q[]{}? TEAM 8 USAGE ON PHOTO & FLAGS Turkish-German University Corporate Identity Design Project Team: Ronja Scheidel Ceyhun Aksan TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TÜRK ALMAN ÜNIVERSITESI TÜRKISCH DEUTSCHE UNIVERSITÄT TEAM 8 Turkish-German University Corporate Identity Design Project Team: Ronja Scheidel Ceyhun Aksan TEAM 8
