tourism action plan

TOURISM ACTION PLAN
Exploring the Future of Tourism in
Northern Anatolian Region
T.R. North Anatolian Development Agency
19-21 October 2011
www.kuzka.org.tr
Foreword by the Chairman of the Executive Board
The provinces Kastamonu, Çankırı and Sinop, which are the site of action of the
North Anatolian Development Agency, offers a wide variety in terms of natural
wealth. Although that potential is not utilized enough at present as tourism
opportunities, tourism is widely accepted as one of the dynamics of
development, which is promising for the future.
Tourism’s contribution to the regional development in terms of economic, social
and cultural is steadily increasing in our country as well as in the world. With
the understanding of ‘sustainable development’; protection of the historical,
cultural and naturel values gains as much importance as the income generated
by touristic activities. This new understanding is increasing the demands for
‘alternative tourism’ which does not include the destructive impacts of mass
tourism on social and physical environment. However, there are severe
difficulties in extending the types of alternative tourism in a region or a
country. Despite the smooth integration of the sustainable tourism types to the
plans, the unawareness of the tourism actors and concentration of private sector
enterprises on mass tourism create serious problems in implementation. In
order to overcome these dilemmas, application of the innovative governance
models is extremely important besides the traditional grant supports.
From this point forth, our Agency carried out the workshop, ‘Exploring the
Future of Tourism in Northern Anatolian Region’ in collaboration with the
TACSO (Technical Assistance for Civil Society Organizations) Turkey Office by
using the Future Search Method within the framework of sustainable
development and participation principles. The targets of the workshop has been
i
determined as to develop an action plan for the future of tourism in the TR82
Region and to enable different stakeholders in the region to find a common
ground for collaboration.
An action plan on which all of the participants agree is created, and the
durations of each action and the stakeholders to lead them have been
determined at the end of the workshop. I firmly believe that, the outcomes of
that workshop from which all of the participants left in a satisfied and pleasant
way, are going to create a more powerful sense of possessiveness, awake the
rich tourism potential in our region and make the best of our Region’s place in
2023 Tourism Strategy of Turkey.
I want to thank to all of the participants and everybody contributing.
Vahdettin ÖZCAN
Chairman of the Executive Board
Governor of Çankırı
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Foreword by the Secretary General
When the constant increase in the importance of tourism for Turkey and the
World and the share of tourism receipts in our country’s economy are
considered, it can be observed that it has vital importance for the developing
regions to utilize from the existing tourism potential in the best possible way
and to integrate that objective to the new regional sustainable development
understanding.
Rapidly developing tourism in today’s global world brings the necessity to
follow the rising sectoral trends closely and to benefit from the rich variety of
touristic activities that are owned by the region and drawing too much
attention in an effective and productive way. Improvement of the tourism
sector which we believe that it has considerable contribution to regional
development and its being supported in accordance with the requirements of
today’s world are among the priorities of the TR82 Region.
TR82 Region, including the provinces of Kastamonu, Çankırı and Sinop is
extremely rich in terms of the tourism variety it owns. The region also has a big
tourism potential that needs to be revealed through prioritization. TR82 Region
offers a big scale of touristic activities namely ecotourism, sea-coastal tourism,
winter tourism, sports tourism, religious tourism, cultural tourism, thermal
tourism and historical relic tourism. Thus, the tourism wealth and the big
potential of the region have been taken into consideration by the Ministry of
Culture and Tourism and the region takes place in the Tourism Strategy of
Turkey 2023, which has extreme significance. We also noticed during the
preparation phase of the Regional Plan prepared by our Agency and covering
iii
the period between 2011-2013 that tourism is also among the priorities of the
people of this region for development.
By determining the vision of the Region as ‘North Anatolia; Constantly
Producing, Together Rısıng, Making Difference with Its Natural Texture’ in our
Regional Plan prepared in a participatory way, an emphasis has been made on
the fact that the Region’s potential which was aimed to be revealed lies in its
natural texture. Our Agency has started its activities in order to achieve the goal
of ‘To Increase the Weight of Tourism within the Region’s Economy’, which is
also determined as a result of the joint efforts conducted with the people of the
region.
As the first step of those activities, our Agency has organized the workshop,
‘Exploring the Future of Tourism in Northern Anatolian Region’ in
collaboration
with
TACSO
(Technical
Assistance
for
Civil
Society
Organizations) Turkey Office. The objectives of the workshop were to take the
first step towards the similar activities as such by creating a common ground of
work for the tourism stakeholders and to develop an action plan for the
improvement of tourism in the TR82 Region. The Future Search method, which
was applied to the field of tourism for the first time in Turkey by our Agency’s
initiative, has been used as the method of the workshop. Seven different actions
were planned at the end of the workshop held by the active participation of 77
tourism stakeholders coming from the Region’s and different provinces. We
strongly believe that the actions that were created in line with the objectives of
the workshop in the best way possible and their contribution to the tourism’s
development to the Region are going to be significant. In order to meet these
objectives, our Agency aims not only to act as a coordinator for the
iv
implementation of the action plan but also as a responsible of the action it takes
part as a stakeholder.
Sustainability is the premise of the development understanding of which our
Agency is the implementer in the Region. One of the preconditions for the
internalization of that understanding is to provide the sustainability of our
activities. To signify at that point; organizing that workshop and creating an
action plan are just the beginning of our planned activities for the aim of
ameliorating the tourism in the Region. We are well aware of the fact that there
is a long and challenging way in front of us to reach that aim. However, the
applicable and goal oriented actions planned at the end of that successful
workshop and the commitment of our Agency to those objectives have
increased our strong faith in the aim of developing tourism in the Region. We
plan to organize one more meeting with the participation of more tourism
stakeholders within 2012 in order to share ideas and experiences during the
process of putting the actions planned into practice.
I would like to thank everyone who contributed to the success of our workshop.
Assoc. Prof. Dr. Hüseyin ŞEN
Secretary General
v
1.
INTRODUCTION
Tourism’s significance is gradually increasing in terms of economic, social and
cultural development in Turkey as well as in the whole World. As the paradigm
shifts towards the sustainable development, protection of historical, cultural
and natural values, which are all the subjects of tourism, have also become as
important as the economic income that the touristic activities create. Moreover,
with that new understanding; demands in the field of alternative tourism
including the ecotourism, adventure tourism, cultural & historical heritage,
sports, traditional cuisine, which do not include the harmful characteristics of
mass tourism in the social and physical environment, are steadily increasing.
TR82 Region, which is a destination incorporating all of the tourism kinds, has
ideal conditions for alternative tourism when its geographical structure, climate
characteristics and historical & cultural heritage are taken into consideration;
however, alternative tourism potential of the region cannot be utilized enough.
In Conceptual Action Plan, covering 2007-2013, that The Ministry of Culture
and Tourism has prepared, Çankırı and Kastamonu are assessed as ‘‘winter
tourism development locus’’ while Sinop is assessed in the category of
‘‘settlement to be developed with yacht marina’’. Moreover, TR82 is one of the
Development Zones Focused On Ecological Tourism.
The touristic activities that are taking place in the Region TR82 reveal that the
tourism potential owned is not being utilized enough. The number of tourists
coming to the region, especially the foreign tourists, is extremely low compared
to Turkey. This means that, tourism in the region is mostly based on domestic
tourism, and the main reason why the number of foreign tourists is quite low is
the transportation problem the Region has.
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1.1
Tourism in the TR82 Region
TR82 Region is considerably rich in terms of tourism diversity. Winter tourism,
ecotourism, sea and coastal tourism, religious tourism and historical artifact
tourism are among the main varieties. TR82 is also extremely rich having
natural parks, long coastal lines, forests, rivers and canyons, waterfalls, lakes
and ponds, natural reserve areas, castles, rock tombs, old residences and houses
as examples of traditional architecture, historical guest houses, Turkish baths
and mosques. Table-1 and Map-1 show tourism kinds and their distribution
within the Region.
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Table-1: Tourism in the TR82 Region
Ecotourism
Tourism Categories
Çankırı
Kastamonu
Sinop
Bird Watching
(Ornithology)
Ilgaz Mountain, Tuz Cave, Ünür and Alaçat
Roads
Araç - Eğrice Lowland Region, Devrekani
Ayancık-Akgöl, Durağan Pond, Altınkaya
(Yazıhisar Village) – Koru Meadow and
Dam, Çangal Forests, Göktepe Forests, Dranaz
Alaman Mountain Surroundings, Pınarbaşı – Forests, Zindan Forests and Soyuk Forests,
Valla Canyon, Ilıca Waterfall Region
Sarıkum Desert (Natural Protection Area)
Natural
Monuments
Dokuzkardeşler Pine (age:200), Monument
Tree (Sycamore), Kaba Oak, Türbe Pine,
Paşasultan Pine and Koca Meşe Natural
Monuments
Kızılcaelmalı Oak (age:250), Görkemli Oak
Araç Türbe Camii Pine (age:600), Beldeğirmeni (age:350), Oak Tree (Dizdaroğlu Village),
Village Sycamore (age:800), Oniki Kardeşler Chestnut Tree (Kozcağızı Village), Tüylü Oak
Beech Tree (95-105), Erenler Pine (age:300), Tree (Bektaşağa Village), Plane Tree (age:600,
Eşen Village Walnut Tree
Hulu Waterside Residence), Padişah
Chestnut, Redwood Trees (Gerze)
Plateau
Tourism
Büyük Plateau (Yapraklı), Kırkpınar, Bozan
and Mülayim Plateaus (Ilgaz), Işık Mountain
(Çerkeş), Gürgenli Mountain (Bayramören)
and Eldivan Mountain
Plateaus in the districts of Araç, Daday,
Azdavay-Pınarbaşı, Küre, Tosya, Devrekani,
Bozkurt
Gürfındık Bozarmut Plateau, Türkeli Kurugöl
Plateau, Ayancık Akgöl Plateau, Durağan
Buzluk Plateau, Areas around Dıranaz
Soğuksu , Hamsilos Bay, İnceburun, Sarıkum
Lake
River-Canyon
Tourism
There are many rivers and ponds at varying
scale which
dry up in summer time (they can be
considered as potentials for tourism in winter,
spring and autumn) Kızılırmak, Soğanlı and
Devrez, Valley of Devrez Creek (Part of it rests
in Kastamonu) , Bayramören-Küllüce Valley
Pınarbaşı -Varla (Valla) Canyon; Pınarbaşı –
Horma Canyon; Cide - Aydos Canyon;
Devrekani - Çatak Canyon; Araç - Soğanlı
Creek Canyon and Saltuklu Canyon; Küre –
Ersizlerdere Canyon and Küçük Cehennem
Canyon
Bin Mağaralı Canyon, Kızılırmak Canyon
(Durağan District), İnaltı Canyon (Ayancık
District), Erfelek Tatlıca Team Waterfalls
(Erfelek District), Çatak Canyon Cave and
Waterfalls (Türkeli District)
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Bicycle
Touring
Büyük Plateau (Yapraklı), Kırkpınar Plateau,
Yıldıztepe Touristic Protection and
Development Zone, Mülayim Plateau (Ilgaz),
Belen Rift, Kaynar, Gürgenli Mountain,
Soğanlı Valley
Hiking and
Trekking
Hiking: Central District – Ilgaz MountainHacet Hill; Küre- Belören Village, Geriş,
Karadonu, İpsine Hill, Ersizlerdere Line;
Ilgaz Mountain, Bayramören Gürgenli
Çatalzeytin-Yaralıgöz; Tosya- Berçin VillageMountain, Soğanlı and Devrez Creek Valleys,
Hacet Hill, Çifter Village-Karakaya Lines
Erfelek Tatlıca Waterfalls, Zindan and Çangal
Eldivan Mountain, Yapraklı Mountain,
Trekking: Central District– Ballıdağ, Uzun
Forests, and Akgöl Plateau
Büyük Plateau and Çerkeş Işık Mountain Yazı, Ilgaz Mountain; Küre – Ersizlerdere Area;
Tosya – Kösen Meadow, Sekiler (Yeşilköy),
Çukurhan, Dipsizgöl Plateaus; ÇatalzeytinYaralıgöz; Araç– Dereyayla District Lines
Photo Safari Jeep Safari
Hanönü – Ormaniçi, Abana, Bağlık, Çayırak –
Ilgaz Dağı National Park, Dumanlı Plateau
Hacı Veli Area Line; Küre- Bediroğlu, Batallar,
Akliman , Hamsilos (Turkey Off-Road
and Osman Lake and the other plateaus,
Karagürgen, Küre Line; Küre – Masruf, Avşar,
Championship 2010 4th Stage Races), Erfelek
Bayramören Gürgenli Mountain, Çerkeş Işık
Kösreli, Yayla, Zırmana, Çaybükü, Beyalan,
District Tatlıca Waterfalls ( Jeep Safari Tours),
Mountain Paths through the Forest, Yapraklı Başören, Batallar, Küre Line, Pınarbaşı – Sorkun
Gerze Principality Photo Safari Tours, İnaltı
Mountain, Büyük Plateau, Kızılırmak,
Plateau, Kakurdan Plateau, Valla Canyon,
Canyon
Soğanlı and Devrez Creek Valley
Kurtgirmez Forests, Horma Canyon, Ilıca
Waterfalls
Orman Fidanlığı Recreation Area, Eldivan
District and Bülbül Pınarı Recreation Area,
Camp-Caravan
Kadın Çayırı Recreation Area, Derbent
Martyrdom and Recreation Area, Çerkeş
Centrium, İnebolu Motorway Route, Araç Dereyayla Area (Mountain Bike), "Sarıkamış
Martyrs Memorial Bike Tour " Kastamonu
Route (Abana, İnebolu)
Kastamonu Center – Kadı Mountain,
Uzunyazı, Açıkmaslak, Araç- Dereyayla Area,
Cide- Doğanyurt-İnebolu- Abana- BozkurtÇatalzeytin shores, Küre- Belören Holiday
Bike tours organized between İstanbul-Sinop
for various reasons, last of which have been
"Sarıkamış Martyrs Memorial Bike Tour" on
25 December 2010 and ‘’Blue Bicycle, Head
out for Early Diagnosis of Cancer’’
Bahçeler Area, Forest Camp, Yuvam Camp,
Bozarmut Plateau, Akgöl Plateau, Kurugöl
Plateau
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Orman Fidanlığı Recreation Area, Seybeli
(Işık Mountain) Orman İçi Recreation Area,
Büyük Plateau, Kırkpınar, Serçeler and Bozan
Plateaus
Rock Climbing Ilgaz Mountain
Cave Tourism
Sea-Coastal Tourism
Sports Tourism
Winter Tourism
Hunting and
Hand-line
Fishing
Tuz Cave (having salt reserves thought to be
used since the Hittite Period)
Village, Ayrancı Plateau, Masruf Area,
Pınarbaşı – Ilıca Village
Küre- İpsine Hill and Ersizlerdere Hill,
Pınarbaşı- Murat Başı Village and Valla
Canyon Hill
Boyabat - Bazalt Rocks
Pınarbaşı Ilgarini Cave, Kılıçlı Cave, Mantar
Cave, Ejderha Ağzı Cave and Dağlı Kuyluca
İnaltı Cave
Beaches and places suitable for yacht tourism
in the districts of Cide, Doğanyurt, İnebolu,
Bozkurt, Abana, Çatalzeytin
Beaches and places suitable for yacht tourism
in Bahçeler Area, Hamsilos Bay, Akliman,
Sarıkum, Karakum, Mobil Korucuk Village
Areas, Ayancık, Güzelkent, Türkeli, Gerze
and City Centers.
Ilgaz Mountain Tourism Center, Kadınçayırı
Kastamonu-Ilgaz Winter Sports Tourism
Yıldıztepe Tourism Protection and
Center, Küre – Belören Holiday Village, Kayak
Development Zone
Hunting: rabbit, fox, wild boar, partridge,
Hunting: Taşköprü – Kaygunca, Bademci,
quail, wild ducks, wolves, jackals< etc.
Dereköy lines; Taşköprü- Dağbelören, Kirazcık, Hunting: wolves, jackals, wild boar hunting
hunting within the forests of the province İmamoğlu, Alasökü, Şehirören Area; Taşköprü within all of the provinces and districts in
Hand-line Fishing: Rivers such as
– Elekdağı, Oymaağaç, Sökü, Badem Bekdemir,
every season; wild duck, wild goose,
Kızılırmak, Soğanlı, Devrez and Terme Creek Çambaşı, Paşa, Gündoğdu Area, Cide- Başköy
woodcock, quail hunting in the specific
and lakes & ponds within almost each district
(Güren) Area; İnebolu plateaus; Bozkurt
seasons. Hand-line Fishing: Creeks and
trout, catfish, carp, tea-fish, perch and
plateaus (pig drive hunting); Çatalzeytin
ponds within Ayancık-Akgöl, Çangal Forests,
freshwater mullet; trout production station in villages (pig drive hunting) Pınarbaşı – Ilıca, Bektaşağa Pond, creeks in Erfelek, Durağan
Baldıran Valley within the borders of Ilgaz
Kerte, Muratbaşı and Kokurdan Plateaus,
Pond, Altınkaya Dam Lake and Gökırmak
Mountain National Park and fishing ponds Hand-line Fishing: Devrekani – Beyler Dam;
5
Daday – Yumurtacı Pond and the other rivers
and creeks, Pınarbaşı – Ilıca and Valla Line
Abana – Bahriyeliler Area, Tosya – Ortalıca
Village, Bektaşlar Neighborhood, Araç – Boyalı
Sub-district, Gülpü Mountain- Solucan Plain,
Boyalı Valley, Küre – Belören Holiday Village
Boztepe Peninsula
Wind-Surfing –
Water Surfing
The districts of Cide, Doğanyurt, İnebolu,
Abana, Bozkurt, Çatalzeytin, which reside on
the coastal line of Black-Sea
Wind-surfing on the beaches of Fiyort,
Akliman, Karakum Plajı, the coast of Gerze
and İnceburun
Scuba Diving
Cide- Gideros Bay, Çatalzeytin – Ginolu Bay
and the coastal line
The neighboring area of Sinop Harbor, which
is rich in Black Sea sunkens, İnceburun,
Hamsilos Bay, Gerze Köşk Cape.
Paragliding
Religious Tourism
Bayramören District
Mausoleums (Emir Karatekin Bey
Mausoleum ve Şeyh Mehdi Mausoleum,
Hoşislamlar Mausoleum, Pir-i Sani
Mausoleum, Hacı Murad-ı Veli Mausoleum
and Mosque and Fethiye Mausoleum) ,
Toprak Baba, Sarı Baba, Taş Mescit, Suca Bey
Mosque, Şeyh Yunus, Şeyh Osman, Şeyh
Kara Mustafa, Hacı Ali Turabi, Paşasultan,
Ilgazlı Hacı Ahmet Efendi, Astarlızade Hilmi
Efendi Madrassas (Çivitçioğlu Madrassa and
Buğday Pazarı Madrassa (Hazimiye) in the
garden of Buğday Pazarı Mosque), İmaret
Mosque
Mausoleums: Karanlık Evliya Mausoleum,
Aşıklı Sultan Mausoleum, Atabey Gazi
Mausoleum, Hepkebirler Mausoleum, Müfessir
Alaaddin Mausoleum, Terzi Köyü (Adil Bey)
Mausoleum, Hatun Sultan Mausoleum, Şeyh
Mausoleums: Seyit Bilal Mausoleum, Gazi
Mehmet Efendi (Sacayaklı Sultan) Mausoleum Çelebi Mausoleum, Sultan Hatun Mausoleum
Islamic-Ottoman Social Complexes: Yılanlı
(Aynalı Kadın Mausoleum), Hatunlar
Complex and Yılanlı Dar-üş Şifası Portal,
Mausoleum, Yeşil Mausoleum, İsfendiyar
Nasrullah Complex and Münire Madrassa
Oğulları Mausoleum, Çeçe Sultan
within the complex (BayraklıMadrassa), Şeyh
Mausoleum
Şaban-ı Veli (Hz. Pir) Complex, Benli Sultan
Complex, İsmail Bey Complex (Aşağı İmaret),
Yakup Ağa Complex (Ağa Imaret – Yukarı
Imaret), Ali Danişmend Mausoleum
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Cultural Tourism
Congress - Symposium: Atatürk Cultural
Center, 100. Yıl Cultural Center, Büyük
Çankırı Hotel, Ilgaz Mountain National Park
Doruk Hotel, Kurşunlu Thermal Hotel
Festivals: Traditional Yaran Evenings
(during winter), Traditional Feast of
Hoşislamlar, Çardaklı Keşkek Feast
(Atkaacalar); Celebrations for Atatürk’s visit
to Çankırı, Hat Reform and Karatekin Fair
(Center); Traditional Grease Wrestling Fairs,
Kavak Village Dalak Water Mountain-foot
Festival (Yapraklı); Cherry and Grease
Wrestling Festival, Golden Cherry Festival
(Eldivan); Melon Festival Kızılırmak), Grease
Wrestling Festival, Gümerdiğin Treeplanting
Festival (Şabanözü), Karatekin Rock-salt
Festival, Ilgaz Mountain Culture and
Tourism Festival (Ilgaz), Hallaçlı Spring Fest,
Yukarıalagöz Rice Day (Kızılırmak),
Çavundur Thermal Spring Fests, Keşkek
Feast
Conferences-Other Activities: Rıfat Ilgaz
Cultural Center Festivals and Fests: Atatürk’s
Visit to Kastamonu, Hat and Clothing Reform
Celebrations, Turkish World Days
(international), Memorial Week for Şeyh ŞabanI Veli and Saints of Kastamonu, Abana Culture
Art and Sea Fest, Ağlı Castle Fest, Ağlı Fair and
Festivals and Fests: Karakucak Wrestling
Kayık Races, Suğla (Longing to Nature and
and Kebab Festival (Dikmen), Sinop Culture
Culture) Fests -Azdavay, Pilan Feast and
and Tourism Festival, Ayancık Linen
Plateau Fests- Bozkurt, Rıfat Ilgaz Sarı Yazma
Festival, Gerze Festival, Atatürk's Visit to
Culture and Art Sanat Festival - Cide, August
Sinop Celebrations, Celebrations for Seize of
30 Victory Day and Horse Racing Sports
Sinop by Turks, Sinop Children Fests,
Activities - Daday, Devrekani Agriculture,
Hıdırellez Fest, Türkeli Summer Fest, Sea
Culture and Livestock Festival (international),
Fest and Cabotage Day, District Fair
Remembrance of Şeyh Şaban-I Veli, Mercy and
(Ayancık, Boyabat, Dikmen, Erfelek,
Abundance Day-Hanönü, June 9 Honor and
Durağan, Saraydüzü, Türkeli, Central
Heroism Day - İnebolu, Hat and Clothing
District, Bektaşağa Fair)
Reform - İnebolu, Hat Bayram - Küre, Nature
Tour and Culture Festival, Suğla Plateau Fests Pınarbaşı, International Taşköprü Culture and
Garlic Festival, Culture and Rice Festival Tosya, Hacı Bekir Confectioners, Pastry-cooks
and Plateau Cultural Festival - Araç, Ginolu
Silver-fish Festival-Çatalzeytin
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Thermal Tourism
Historical Relic
Tourism
Çavundur Thermal Facilities, Çavundur
Principality Facilities (Kurşunlu), Acısu
Thermal Spring, Bozan Turkish Bath,
Hışıldayık Mineral Spring, Ilısılık Mineral
Water, Bozan Mineral Water, Kısaç Mineral
Spring, Kükürt Köyü Spring Water,
Buğuören Mineral Water Bayramören Mineral
Spring, Şıhlar Nezle (Nuzla) Water, Kurşunlu
Thermal Hotel
Healing Water: Giricik Water, Acı Water,
Ayazma, Çamur, Sarılık Water, Fatma'nın
Oluğu
Aloğlu Mineral Spring, Boyabat Thermal
Spring, Acısu Mineral Spring
Traditional Çankırı Houses, Pieces in Çankırı
Sinop Inland Castle, Boyabat Castle and Rock
Museum, Cendere (Salman) Mound, Sakaeli
Kastamonu Castle, Zımbıllı Hill Mound
Tombs, Paşa Bastions, Korucuk Bastions,
Rock Tombs, Beşdut Rock Tombs, Çankırı (Pompeiopolis), Ev Rock Tomb, Şehinşah Rock Historical Prison Museum, Historical Water
Castle, Taş Mescit (Cemaleddin Ferruh
Tomb; Caravanserais - İsmail Bey Caravanserai Channel, Alaaddin Mosque, Kefevi Mosque,
Darülhadisi), Alacamescit, 4. Murat Mosque,
(Kurşunlu Han), Aşir Efendi Caravanserai,
Saray Mosque, Fetih Baba Prayer Room,
Canbazzade Ahmet Efendi Mosque, Paşa
Yanık Caravanserai (Kendir Kapanı), Cem
Mehmet Ağa Mosque, Cezayirli Ali Paşa
Sultan Mosque, İmaret Mosque, Büyük
Sultan Caravanserai (Karanlık Bedesten), Deve Mosque, Meydan Kapı Mosque, Süleyman
(Sultan Süleyman) Mosque, Ali Bey Mosque, Caravanserai, Hanönü District Caravanserai;
Pervane Madrassa, Martyrdom, Şehitler
Yeni Mosque, Mirahor Mosque, Pazar
Historical Residences and Houses (358 in total Fountain, Boyabat Houses, Balatlar Church,
Mosque, Canbazzade Ahmet Efendi
– including those which are not restored),
Roma Bridge, Durakhan Caravanserai
Mosque), Çivitçioğlu and Buğdaypazarı Historical Mosques (Atabey Gazi Mosque/Kırk (Seljukian Era), Clock Tower (Republican Era,
Madrassas, Historical Turkish Baths (Çarşı Direkli Mosque), İbn Neccar/Eli Güzel Mosque, upon Eastern Rampart), Historical Turkish
Bath, Murat Bath, Ilgaz Bath, Kurşunlu Bath),
Kasaba Village/Mahmut Bey Mosque),
Baths (Tuzcular Bath, Alaeddin Bath, Yalı /
Historical Bridges (Bayramören Bridge,
Historical Turkish Baths ( Çifte Bath, Kale
Varoş Bath), Old Sinop Houses, Boyabat
Akbaş Village Bridge), Historical Laundry, Bath, Frenkşah Bath, Araba Pazarı Bath, Yeni Houses, Yakupağa Residence (Gerze), Sinop
Eldivan Mound, İndağı, Sakaeli, Beşdut,
Bath, Saray Bath, Bey Bath, Dede Sultan Bath, Museum (Icons), Etnoğrafya Museum (Aslan
Asmaca Rock Settlings and Graves, Hüyük
Ferhatpaşa Bath)
Torunlar House), Rock Tombs (Ambarkaya,
and Kalfat Underground Cities, Karataş, 4.
Dodurga, Terelek, Salar Village)
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Murat Turkish Baths, Bayramören and
Yurtpınar Wooden Bridges, Göllüce,
Sumucak and Kızılca Railway Bridges,
Kanlıca and Korgun Ashlar Stone Bridges
Source: Bölge İlleri T.C. Kültür ve Turizm İl Müdürlükleri. Kunter, 2007.
9
1.2
The Main Problems of Tourism in the TR82 Region
During the preparation process of the Regional Plan of TR82 NUTS II Region,
the main tourism problems of the region is determined by around 300 people
through the problem surveys conducted in the workshops held in Kastamonu,
Sinop and Çankırı provinces (See Table-2).
Table-2: The Main Problems of Tourism in the TR82 Region
Problem
Code
S-TU1
S-TU2
S-TU3
S-TU4
S-TU5
Problem
Accommodation facilities are
few in number
Promotion and marketing of the
region is insufficient
Alternative tourism types are
not utilized sufficiently
Service quality of the
accommodation facilities is low.
Qualified personnel working in
tourism sector is insufficient.
Kastamonu
Çankırı
Sinop
TR82
2
1
4
1
1
4
5
2
3
2
1
3
5
3
6
4
6
7
3
5
6
5
8
6
3
8
1
7
8
6
7
8
Tourism culture is not
S-TU6
internalized by the region’s
people.
S-TU7
S-TU8
Transportation facilities are
insufficient.
There is no positive image
created for the region.
In the Regional Plan prepared by our Agency and covering the term 2011-2013,
‘to increase the share of tourism within the Region’s economy’ is targeted (see
Table-3). For each problem determined, strategies are developed within the
scope of the goals stated. Table-4 shows the strategies aforesaid.
10
Table-3: The Vision, Target and Goals of the TR82 Region
VISION
SECONDARY GOALS
PRIMARY
GOALS
TARGET
NORTH ANATOLIA; CONSTANTLY PRODUCING, TOGETHER RISING, MAKING DIFFERENCE WITH ITS NATURAL TEXTURE
ALIVE AND SHARING
SOCIAL LIFE
LEARNING ECONOMY BASED
ON KNOWLEDGE
To Expand Qualified Education and
Make it Accessible
To Expand the Industrial Production
based on Medium and High Technology
To Ameliorate the Transportation
To Put Nature Forward as the
Infrastructure in line with the Region’s Needs
Most Significant Regional
and To Provide More Effective Utilization of It
Value and Its Protection.
To Increase the Capacity of Health
Services
To increase the Production Efficiency of
Animal and Herbal Products
To Harmonize Urban Change with Historical To Utilize the Energy Capacity
Texture and Regional Growth
of the Region Efficiently.
To Increase the Capacity of Human
Resources
To increase the Weight of Tourism
within the Region’s Economy
To Safeguard the Life Quality of the
Vulnerable Groups
To Articulate the Region’s Market to
Domestic and External Markets
To Increase the Quality and the
Quantity of Population
To Achieve the Effective Functioning of
Business Market
To Increase the Participation of
Women to Economic and Social Life
To Protect, Improve and Benefit
Efficiently from the Economic Potential
of the Forest Presence
To Make Civil Society the Driving
Force of Social Development
To Improve the Informatics and
Technology Infrastructure
To Ameliorate the Intra-Social
Communication, Communion and
Solidarity
To Facilitate the Transformation of
Capital into Investment
POLYCENTRIC SPATIAL PATTERN
NATURE
REPRODUCING ITSELF
To Better-Utilize the Mine(ral) Potential
11
Table-4: Strategies About Tourism
Strategy
Code
ST - 69
ST - 70
ST – 71
ST – 72
ST - 73
Strategy
Tourism potential of the region is going to be
determined.
Activities to attract the big hotel chains are going to be
conducted.
The region is going to be promoted in the national and
international fairs and organizations.
Media companies are going to be used efficiently in
promotion activities.
Activities for the effective operation of tourism
companies are going to be conducted.
Problem
Code
S-TU1
S-TU1
S-TU2, SKÜ2, S-KÜ3
S-TU2, SKÜ2, S-KÜ3
S-TU2, SKÜ2, S-KÜ3
Investments in and activities for the foregrounding of
ST - 74
alternative tourism (Eco-tourism, winter tourism, sports
S-TU2, S-
tourism, religious tourism, photo/jeep safari< etc.) are
TU3, S-NÜ1
going to be made.
ST - 75
ST - 76
Activities to prepare the regional tourism master plan
S-TU2, S-
and urban marketing plan are going to be conducted.
TU3
Activities for the furnishing renewal of the
accommodation facilities are going to be conducted.
S-TU4, SNÜ1
Activities to improve the skills (communication, foreign
ST - 77
language, public relations< etc.) and increase the
S-TU4, S-
motivation of the tourism workers are going to be
NÜ1
conducted.
ST - 78
ST - 79
Tourism investments in and activities for natural
protection areas and national parks are going to make.
Activities to make the region more attractive for the
cruises are going to be conducted.
S-OR6, STU3, S-NÜ1
S-UL5, STU3
Note: All of the strategies developed for the TR82 Region can be accessed through Regional Plan
of TR82 NUTS II Region connection on the Agency’s website, www.kuzka.org.tr.
1.3
The Reasoning and the Method of the Workshop
Turkey’s importance for the World tourism is steadily increasing. When the
fact that the tourism incomes have significant impact on the regions’
economies is considered, it can be observed that; despite the richness of the
12
TR82 Region in terms of tourism diversity, tourism’s contribution to the
Region’s economy remains quite low. In order to ameliorate and promote
tourism in the Region TR82, a roadmap needs to be drawn with the active and
voluntary participation of the all stakeholders. The most significant condition
to achieve that objective is the application of a systematic plan; and an
applicable tourism action plan needs to be created with the highest
representation and a participatory understanding. Based on this point; the
Workshop, ‘Exploring the Future of Tourism in North Anatolian Region’ has
been organized in order to talk about the past, present and future of tourism
which is also regarded as the prior field in development by the people of the
Region and to find permanent solutions to the tourism problems of the
Region.
The purposes of the Workshop were determined as; to create an action plan
for the future of tourism in the North Anatolian Region and to provide a
platform which represents a common ground to the different stakeholders of
the Region for cooperation.
In line with these objectives, the Workshop was designed according to the
Future Search (FS) method. This method was applied to the area of tourism
for the first time in Turkey by our Agency. FS method is a big group planning
meeting focusing on business and it is based on the analyses of the past,
present and the future scenarios and that method is used to bring 60-80
people together for 16 hours spreading to 3 days.
The Workshop that spreads to three days took place in Daday district of
Kastamonu on 19-21 October 2011. 60 people –except the facilitators, TACSO
Team and KUZKA management team- from different institutions, provinces
13
and districts have attended the Workshop (Annex B for the list of participants
and their participation degrees).
14
2. WORKSHOP PROCESS:
2.1. Preparation Phase
For the respects of the workshop process, the outputs of the ‘Future Search
methodology, preparation meetings’ held between KUZKA and TACSO
national office have been considered. There were two major issues coming to
the fore about the preparation of the workshop.
First part of the preparation focused on the issues of the venue and logistics.
As it is stated in the methodology, the room should be in a certain size in
order to get efficiency from the workshop as much as possible and in order to
enable a certain setting throughout the workshop. Therefore KUZKA and the
regional office determined the alternative workshop venues by taking the
requirements into consideration for the best adoption of the method. The
alternative venues are made a point of being outside the city in order to keep
participants focused to the meeting and engaged with the FS topic.
The second important issue was about the selection and invitation of
stakeholders and respective participants. Our Agency, the national office and
the facilitators collaborated in preparing the list of stakeholders. In this
process, our Agency determined the participants who would be able and
willing to fully participate in the workshop and can guarantee that, and these
determinations were shared with the national office and the facilitators. Later
on, the participants list was finalized by taking the representation and
participation size requirements of the workshop method. TACSO, on the
other hand, was responsible for the identification coordination of the
facilitators, hand-outs, and preparing stationary specific to FS workshops.
Two meetings were held among the TACSO regional office and the
facilitators prior to the workshop to share tasks and to discuss the flow of the
15
workshop. In these meetings the methodology, the participants and the
process of the workshop were discussed in detail. After these meetings, as a
preparation to the workshop; the participants were classified as working
groups according to their professional fields and the activity area of the
institutions they represent. The handbook for participants prepared in line
with the FS method template was translated into Turkish by facilitators and
the seating design, posters and logistical details of the training venue was
checked and prepared the day before the training.
2.2. Implementation of the Workshop
The workshop has been completed in 2,5 days. On the first day; the opinions
about the past, present and future of the Region were stated. On the second
day; the participants determined the tendencies in tourism, listed the
activities that hey desire to do in tourism field and presented the future
scenarios they fictionalized. Finally on the third day; the activities determined
were turned out to be a tourism action plan.
2.2.1. October 19th, 2011 – First Day
The first day of the workshop began with the arrival of participants before
lunch. The workshop began with the first session after lunch. After Assoc.
Prof. Dr. Hüseyin ŞEN, KUZKA Secretary General, and Neslihan ÖKTEM,
TACSO Resident Advisor, made their opening and welcoming speech, the
facilitators shortly explained the principles, purpose and agenda of the
meeting. Later on, participants introduced themselves to the others and an
informal meeting activity took place in order to contribute to group building.
The first part of the agenda is focused on the common past experiences.
Therefore the participants were asked to fill in three timelines; their personal
history, global events and history of the tourism in the region from 1980 to
16
present. The participants were divided by colours into eight working groups
and by numbers into six mixed groups. For this session mixed groups were
asked to analyse the timelines and reported back to the larger group. Two
groups were assigned to analyse the tourism in the region, and two groups to
analyse the relationships among the three timelines. One of the remaining
groups was assigned to analyze the global events and the last group to
analyze the personal histories. After they reported back, whole group
discussed the reactions and observations and the group agreed that the
timelines pointed mostly the negative events. Moreover, they emphasized the
positive correlation between the increase of tourism in the region and the
increase of income and means of communication. They also underlined that
most of the activities related to tourism began after 1990s but could not be
sustained.
After the break the group gathered to develop a mind-map to analyse the
trends in tourism. A quite rich and wide-ranging mind-map was created and
the day ended by the voting of those trends to be analyzed the following day
by participants.
2.2.2. October 20th, 2011 – The Second Day
The second day began with the analysis of the mind map in order to develop
priority areas. The group agreed on seven priority areas, depending on the
voting of the previous day. These priorities were:
Increasing interest in cultural tourism

Increasing interest in sea and coastal tourism

Increasing interest in health tourism

Increasing public/government interest in improving tourism

Increasing interest in tourism types related with nature
17

Increasing interest in eco-tourism

Increasing demand towards convention tourism in the region
The participants then met in groups in order to express what they are doing
now and what they plan to do in the future. Most working groups reported
that there is lack of collaboration within the region and among institutions as
well as lack of promotion of the region. One important similarity standing
out in most groups was the fact that the relative untouched status of nature in
the region provided an opportunity.
The session was followed by a group work of participants on ‚prouds and
sorries‛. The groups reported on what they are proud of and sorry for,
regarding ‚tourism in Northern Anatolian region‛. The participants stated
that it was interesting and informative to hear all the work and efforts of
various stakeholders in the region. They stated that they did not know much
about what had happened in other cities or by other stakeholders so it was
encouraging to hear all those actions that groups were proud of and see the
commitment lying beneath them.
Regarding the sorries, the participants
realized that a big portion of them were actions/efforts/initiatives that started
well but did not continue; hence they realized that one of the most important
problems was the issue of sustainability. The participants stated that it was
once more obvious that the promotion and regional collaboration efforts are
necessary.
The following session focused on the future. The facilitators assigned the
mixed groups to prepare a future scenario on Tourism in the North Anatolian
Region in 2021. The groups presented their scenarios in the afternoon session
after lunch. Most of the scenarios focused on the transportation, collaboration
18
on the protection of the nature, a regional approach to the development
tourism and use of resources and skills for regional collaboration.
The mixed groups that based the future scenarios on prepared a list of what
they want to do for tourism. Later on, they presented and asked the activities
wanted to be done to the whole group. Only the items that everybody agreed
on were added to the ‘common ground’ list. In case that there is even one
single person in the room who does not agree with any of the items on the
list, that item was separated on the list of ‘not agreeds’. There were only two
topics that were not agreed by the group. One of the groups proposed a
tourism police. A few participants disagreed with this idea. Later on another
group proposed to prevent the enterprises which are harmful to the
environment and not to let polluting technologies (nuclear, hydroelectric,
thermal< etc. power plants) to be used in energy production. Two people
disagreed and thus it was also put aside with the other ‘not agreeds’ list.
However, the debate took longer than expected and the group started to
discuss the issue of hydroelectric, thermal and nuclear power plants, which
are an important ecological issue in the region. Therefore after the closure of
the session, some of the group members stayed in order to further discuss the
consequences of these power plants on tourism in the North Anatolian region.
2.2.3. October 21st, 2011 – The Third Day
The third day began with less controversial issues from the day before. For
each ‘common ground’ list, One participant volunteered and mixed working
groups were formed based on participants’ preferences. The groups were
assigned to develop a statement out of the common grounds agreed by all
participants. They then presented their propositions. The propositions were
as follows:
19

There is a need to develop a culture of joint action based on trust and
to establish joint platforms including all stakeholders regarding
tourism in the region. (Collaboration-cooperation)

With the aim to maintain sustainability in tourism, policies should be
developed to protect urban, cultural and natural resources and
awareness should be built in all stakeholders. (Protection of
resources)

There is a need for plans and projects which are based on objective
studies, consider social and environmental factors and are supported
through research and development. (Plans and projects)

Priority should be given to formal and non-formal tourism education;
personnel working in that sector should be provided with in-service
training and certification should be sought for the new recruits.
(Education)

The shortcomings of the infrastructure should be eliminated; tunnels,
divided highways, airport, railroads and ports that would connect the
region to other regions with higher population should be made ready
for service; the transportation network between the tourism centres in
the region should be improved and expanded with the aim to activate
the tourism potential in the region. (Transportation)

It is of utmost importance and urgency that the branding of regionspecific cultural and natural assets is fulfilled and promoted with the
most effective and current marketing methods; introduced in
national, international and regional fairs, and in printed and visual
media in a collaborative and organised work of all public and civil
society actors. (Promotion)
20

The region should become one of those in which the bed capacity of
enterprises offering hospitality services in international standards is
increased and their food and beverage units are completed, in
addition to sea-sand-sun trilogy within the potential of international
tourism marketing. (Hospitality facilities)

It is necessary to develop and implement all sorts of support
mechanisms to encourage investors, and to maintain the flow of
national
and
international
tourists
to
the
region.
(Support
schemes/Incentives)
The last session focused on the action planning. Same mixed groups
developed action plans based on the propositions that they developed
previously. There was only one participant for the proposition regarding
hospitality facilities; and unfortunately the owner of the proposition was not
able to present his action plan. Other groups presented both short term and
long term action plans including measures of success, other stakeholders to
cooperate and an estimated due date. They then presented their action plans
to the audience.
21
3. ACTION PLANS
ACTION 1. PROTECTION OF CULTURAL, NATURAL AND URBAN RESOURCES
Responsibles of the Action: A. Emin AYAN – Sinop Regional Directorate Of Forestry, Duygun BAŞTANLAR - World Wild Fund for
Nature/WWF-Turkey, İksir AYDIN - İksir Resort Town, İsmail ÇETİN - Kastamonu Directorate Of Forestry, M. Kemal KARATATAR Çankırı Provincial Culture And Tourism Directorate, Şerife ÖZTÜRK - KUZKA, Zeki TEKİN - Çankırı Tourism Association
Regional
Term
Strategy
Activity
Achievement Indicators
Responsible Stakeholders
Deadline
Code
ST–74, ST–78
1. Activities towards raising awareness
Homemakers, industrialists
Municipalities (local
on waste management are going to be
(producers), children and
administrations), media,
conducted.
youth that are reached.
schools, CSOs.
2. Widespread and on-the-premise
Participation to the fairs,
Local administrations, media,
publications about tourism.
directorates of culture and
ST–71, ST–72, promotion of historical, cultural and
ST–73, ST–74, natural assets is going to be made.
Short-
tourism, directorates of forestry
and national parks, regional
ST–75, ST–79
Term
31.05.2012
directorates of highways, CSOs.
3. Identification of areas/fields in
Reporting.
touristic centers that necessitates
Governorships and local
administrations, directorates of
ST–69, ST–74, restoration and/or rehabilitation is going
ST–76
to be made.
culture and tourism, chambers
of architects, directorates of
forestry and national parks.
Long-
ST–74, ST–78
1. The number of disposal and water
Meetings.
Municipalities, provincial
2012-2014
22
term
treatment facilities is going to be
directorates of health, KUZKA,
increased and the new ones are going to
directorates of environment,
be built in villages and cities.
special provincial
administration, union of local
governments.
2. The natural/cultural centers identified
The number of touristic
Special provincial
in previous activities are going to be got
facilities and attractions
administrations, directorates of
ready for tourism (through restoration,
opened.
culture and tourism, Ministry of
ST–73, ST–74, building surveys; reconstruction< etc.).
tourism, EU, UN, KUZKA, local
ST–79
administrations, directorates of
forestry and national parks,
land/site-owners,
environmental CSOs.
3. On-going training activities are going
to be organized:

ST–77


Number of activities.
Ministry of National Education,
media, directorates of
environment, universities,
Topics of environmentcultural protection to be
included in the education
curriculums
Elective courses to be offered
in universities regarding
regional assets
International student camps
to be realized
public education centers,
KUZKA, EU, CSOs, provincial
directorates of youth and
2012-2014
sports.
23




Nature walks to become
traditional activities
Competitions to be organized
at the national-level
Raising awareness on naturerespectful consumption
Hobby gardens and practicing
areas to be created for
children.
24
ACTION 2. TRANSPORTATION
Responsibles of the Action: Hasan YILDIZ - Çankırı Special Provincial Administration, Kazım KOŞAL – Ministry of Development,
Metin SÜREN - Sinop Provincial Culture And Tourism Directorate, M. Oral TAŞÇI, Mustafa GÜL, Ö. Yücel YAKAR, Serkan GENÇ KUZKA
Regional
Term
Strategy
Activity
Achievement Indicators
Responsible Stakeholders
Deadline
Code
ST–75, ST–79
1. The urgent transportation investments
Number of meetings with
DLM, DHMİ, TCK, TCDD,
are going to be brought into the agenda.*
related institutions and
Ministry of Transportation,
number of projects included in
Municipalities, Provincial
investment programming.
Administrations, district
governorates, provincial
directorates of tourism and
culture, governorships, Ministry
Short-
of Development, Ministry of
Environment and Urban
term
31.05.2012
Planning, KUZKA.
ST–74
2. Acquisition of historical trade routes
Identification of assets that
Ministry of Culture and
for tourism is going to be made.
need to be registered (cultural,
Tourism and provincial
natural, arastas/bazaars) on the
directorates, governorships,
historical routes; starting of
special provincial
theregistration process, the
administration, municipalities,
registration and acquisition of
related councils and
25
the route to its historical
foundations.
importance.
ST–69
3. Analysis of possible impacts of
Number of people that the
Municipalities, special
pedestrianization of streets and squares
publication is disseminated.
provincial administrations;
on tourism and its dissemination to
related faculties, and other
public is going to be conducted.
related stakeholders.
ST–70, ST–
1. Lobby actions and transportation-
Meetings with the theme of
DLM, DHMİ, TCK, TCDD,
73, ST–75,
logistics sector analysis are going to be
transportation at the national
Ministry of Transportation,
ST–78
made, and efforts to increase financial
level, analyses published, the
Municipalities, Provincial
support resources are going to be
amount of financial support
Administrations, district
conducted.
supplied.
governorates, provincial
directorates of tourism and
2012-2014
culture, governorships, Ministry
of Development, Ministry of
Long-
Environment and Urban
term
Planning, KUZKA.
ST–72, ST–
2. More financial support and
The number of buildings
Ministry of Culture and
73, ST–75,
transportation investments are going to
restorated.
Tourism, Provincial
ST–78, ST–79
be pursuit and restoration activities are
Administrations, governorships,
going to be made.
special provincial
2012-2014
administrations, municipalities,
related councils and
foundations.
26
ST–73, ST–74
3. Efforts for pedestrianization of streets
The number of streets and
Municipalities, special
and squares by the municipalities with
squares pedestrianized.
provincial administrations,
international funding are going to be
related faculties and other
put.
related stakeholders.
*Opening of the Kastamonu airport; modernization of Sinop port; Ilgaz tunnel project; improvement of transportation lines within the region; renewal of routing
plates/signals and new ones to be added in tourism centres; diversification of in-city transportation facilities (pedestrian routes, motor/bicycle routes, etc); starting
of ferry services between Sinop and Yalta and the expansion of these services to other neighbouring countries in the Black Sea; improvement of existing trails and
adding new ones for nature tourism; improvement of railroads)
27
ACTION 3. EDUCATION
Responsibles of the Action: Harun YAKIŞIK, Rıza GÜRBÜZ - Çankırı Karatekin University, Mehmet AFŞAROĞULLARI – Ministry of
National Education/Professional and Technical Education General Directorate, Veli AKYOL - Sinop University, Yasin BİLİM - Mustafa
Kemal University
Regional
Term
Strategy
Activity
Achievement Indicators
Responsible Stakeholders
1.Efforts to make the council take a
Whether the decision is made
Ministry of National Education
decision regarding the opening of new
or not until end of January
Provincial Directorates.
hotel and tourism vocational schools in
2012.
Deadline
Code
ST–77
city centres of TR 82 region are going to
be conducted.
Short-
ST–75, ST–
2. A comprehensive study to have a
Number of analyses
Employment and Recruitment
77
vocational analysis of existing labour
published.
Agency (İŞKUR), provincial
Term
force in the sector and a needs analysis
directorates, KUZKA,
to identify their training needs are going
workplaces within the tourism
to be conducted.
sector.
ST–75, ST–
3. A communication platform among
Activities realized and number
Formal and non-formal
77
higher and secondary level education
of people contacted in the
secondary and higher education
institutions related with tourism is going
institutions.
institutions in TR 82 region.
31.05.2012
to be established.
28
ST–73, ST–
1. Starting from the education year 2012-
Number of vocational schools
Ministry of National Education;
77
2013, in each city center of TR 82 region,
and application hotels of
provincial directorates of
efforts to open tourism vocational high
higher education schools.
education, university rectorates,
schools with at least 24-roomed
provincial administrations.
application hotel and to conclude the
application hotels of the vocational
schools are going to be conducted.
2012-2014
2. Training activities towards tourism
Number of personnel who
Provincial directorates of
Long-
sector labour force in collaboration with
received in-service training.
national education, university
term
universities are going to be started and
rectorates, provincial
sustained, and public education centres
directorates of İŞKUR, tourism
and İŞKUR provincial directorates are
sector employers, CSOs,
going to be collaborated in doing so.
KUZKA.
ST–77
ST–73, ST–
3. A diploma and certification
Number of diplomas,
Provincial directorates of
77
requirement by employers and İŞKUR
sertificates and inspections.
İŞKUR, provincial directorates
provincial directorates for new recruited
of Labour and Social Security,
personnel on fields they will be
Employers in tourism sector,
employed in is going to be brought.
CSOs, KUZKA.
2012-2014
29
ACTION 4. SUPPORT SCHEMES / INCENTIVES
Responsibles of the Action: A. Levent BAŞ - Kastamonu Chamber Of Commerce And Industry, Mine ÖZGÜR - Association of Tourism
Writers, Mustafa ÇAĞLAR - Erk Health and Sports Materials
Regional
Term
Strategy
Activity
Achievement Indicators
Responsible Stakeholders
Deadline
Code
1. Possible investors are going to be
informed regarding reasons why they
should make investment in TR 82
region.
2. Activities to develop and improve
human resources are going to be done.
Number of investors
informed.
KOSGEB, academic institutions,
KUZKA, tourism investors,
municipalities.
Number of applicable projects.
ST–73, ST–
74, ST–78
3. Access to financial resources is going
to be facilitated to complete the
investments.
Number of completed
investments.
ST–69, ST–74
1. Field scanning is going to be done.
Number of potential tourism
investment areas determined.
Chambers, professional
associations, other related
institutions.
Banks, Enterprises, Ministry of
the EU, Undersecretariat of
Treasury, Provincial directorates
of industry and trade,
governorates, KUZKA,
KOSGEB.
Banks, Enterprises, Ministry of
the EU, Undersecretariat of
Treasury, Provincial directorates
of industry and trade,
governorates, KUZKA,
KOSGEB.
ST–70, ST–
71, ST–72
ST–73, ST–77
Shortterm
Longterm
31.05.2012
2012-2014
30
ST–73
2. Installations are going to be made
according to the feasibility reports.
Number of installations made
compatible with the standards.
ST–73, ST–75
3. Strategic road-map that includes
equity capital and credit; grants,
projects; incentive certificates and
quality management system is going to
be prepared to increase the
competitiveness of enterprises.
Number of companies that
achieve the necessary
investment, marketing and
sales.
Municipalities, chambers and
professional organizations,
public institutions.
Statistics institutions, investment
support offices, chambers and
professional associations.
31
ACTION 5. COLLABORATION
Responsibles of the Action: Ahmet KIRCI - KUZKA, Mehmet ÇAĞILCI - Municipality of Kastamonu, Muharrem AVCI - Kastamonu
University
Regional
Term
Strategy
Activity
Achievement Indicators
Responsible Stakeholders
Deadline
Code
ST–72
1. Meeting/gatherings to introduce
Meetings conducted and
Chambers, provincial
workshop outputs and stakeholder
participation level.
directorates of associations,
identity idea are going to be held.
provincial directorates of culture
Future search workshop outputs will be
and tourism, municipalities,
introduced to wider stakeholder groups;
media, KUZKA, universities.
the idea of regional stakeholder identity
Short-
will be discussed. Committees will be
31.03.2012
convened for gathering identity
term
information.
ST–69, ST–
2. Data gathering committees that are to
Content of data gathered by
Committee members, provincial
73, ST–75
be convened in previous meetings are
committees.
directorates, chambers, KUZKA.
going to identify data gathering
methods, transfer the data to database
and confirm it.
32
ST–73, ST–75
3. Developing/ a tourism stakeholders
Percentage of stakeholders
Provincial directorates,
identity system will be created and
who apply for identity (cards)
chambers, universities, media,
developed.
within total stakeholders.
KUZKA.
31.05.2012
Previous short-term activities and
databank are going to be concluded;
informative meetings are going to be held.
Long-
ST–70, ST–
71, ST–73,
ST–79
1. A regional tourism platform is going
to be established.
The existance of the platform.
Regional tourism stakeholders,
provincial directorates of culture
and tourism, universities,
media, KUZKA.
ST–70, ST–
71, ST–72,
ST–73
2. A promotion strategy is going to be
developed, promotional materials are
going to be produced; participation in
fairs are going to be realized and the
internet and other visual media
channels are going to be used for
collaboration in promotion and
marketing.
3. Efforts for collaboration in investment
and joint investments are going to be
made, tourism agencies are going to be
developed and improved.
Strategy document;
promotional materials;
increase in the number of
domestic and foreign tourists.
Platform, chambers,
universities, media.
Increase in the number of
tourists and tourism income.
Platform.
term
ST–73, ST–
74, ST–75,
ST–76, ST–78
3 months
following the
completion of
the previous
activity (total
of 9 months).
9 months
following the
establishment
of the
platform.
36-38 months
after the
platform is
established –
ongoing.
33
ACTION 6. PROMOTION
Responsibles of the Action: Çetin KAPDAN - Karatekin Newspaper , D. Ergin ULAÇ - Ankara Development Agency, Esra KÖKSAL Ministry of Culture and Tourism General Directorate for Promotion, Gülsen KIRBAŞ - TÜRSAB (The Association of Turkish Travel
Agencies), H. Hüseyin TOPAL - Çankırı Chamber Of Commerce And Industry, İmge KOLAĞASIGİL, Serkan DOĞRU - KUZKA,
Mehmet TUNA - Çankırı Commodity Exchange, Ömer KARAMAN - Yenigün Newspaper, Umut SARISOY - Sinop Chamber Of
Commerce And Industry, Yılmaz KAPTAN - Kastamonu Elekdağ Kaptan Residence, Ayhan UYSAL - Sinop Association for Culture
and Tourism.
Regional
Term
Strategy
Activity
Achievement Indicators
Responsible Stakeholders
Deadline
Code
Shortterm
ST–69, ST–
1. Existing inventories of all touristic
Tourism inventory study of
Provincial directorates of culture
74, ST–75,
assets specific to TR82 region are going
TR82 region.
and tourism, KUZKA, CSOs like
ST–78
to be compiled, integrated and
ST–70, ST–
2. Market research on trends and
Report on current
Chambers and professional
73, ST–78,
market behaviours in tourism
developments in tourism.
associations related with
ST–79
(competition) are going to be
tourism, private sector
conducted.
representatives related with
TÜRSAB, professional
updated.
associations and chambers.
31.05.2012
tourism, TOBB (Union Of
Chambers And Commodity
Exchange), Ministry of Culture
and Tourism (statistics unit).
34
ST–71
3. Promotion activities and their costs
Current situation analysis.
All stakeholders.
1. Touristic products that are specific to
Identification report for the
Private sector representatives
TR82 region are going to be determined
touristic products that are
related with tourism, travel
and the existing ones are going to be
competitive and specific to the
agencies, related public
for TR82 region are going to be
identified.
ST–69
ST–71, ST–72
improved.
Region.
institutions.
2. Efforts for the promotion of the
TR82 Region promotion
Ministry of Culture and
products that are prominent in the
materials, participation to the
Tourism, Media, provincial
national and international paltforms
national and international
directorates of culture and
with a common vision and effective
fairs, use of internet and social
tourism, KUZKA,
public relations are going to be made.
media, website for the tourism
representatives of tourism
in TR82, organization of
sector, CSOs, KOSGEB, TIKA,
national fairs.
Promotion Fund of the Prime
Longterm
Ministry.
ST–74
3. Studies to create destinations are
Number of destination model
Universities, Ministry of Culture
going to be conducted.
that are established.
and Tourism, Media, provincial
2012-2014
2012-2014
directorates of culture and
tourism, KUZKA,
representatives of tourism
sector, CSOs, KOSGEB, TIKA,
Promotion Fund of the Prime
Ministry.
35
ACTION 7. PLANS and PROJECTS
Responsibles of the Action: Ebru UYSAL - Sinop Association of Culture and Tourism, Hikmet KURADA - Sinop Association of
Journalists, Halil ŞİMŞEK - DSİ 23th Regional Directorate, Seniha ÇETİNEL - KUZKA
Regional
Term
Strategy
Activity
Achievement Indicators
Responsible Stakeholders
Deadline
Code
ST–69
Shortterm
The tourism workshop outputs and
Quality and quantity of
KUZKA, all stakeholders
stakeholder contributions are going to
feedback to be received from
whether or not they participated
be integrated and compiled by
institutions contacted.
in the workshop.
31.05.2012
KUZKA; and shared with related
institutions to get their feedback.
Longterm
ST–73, ST–74,
To maintain that institutions
Number of calls for proposals
Institutions providing grants
ST–76, ST–77,
providing grants and credits publish
published, EU funds tracked
and credit, all tourism
ST–78, ST–79
calls for proposals based on objective
and accessed, total amount of
stakeholders.
studies and which take social and
funds used.
2012-2014
environmental factors into
consideration and to track relevant
funds.
Note: The group that had worked on plans and projects seperated and contributed to the other action groups shortly after they came together. Therefore, they could
not present the two activities they determined.
36
The workshop ended with a verbal feedback session in which all participants
shortly shared their feelings/observations regarding the workshop and
closing remarks of Secretary General of KUZKA.
37
4. EVALUATION
4.1. Verbal evaluation results:
The verbal evaluations/feedback of participants regarding the workshop can
be found below:

The coordination was very good. The regional approach was
internalized very quickly and we have started to use the word
‚Northern Anatolia‛ quite easily. I was impressed.

The statements under ‚Not Agreed‛ flipchart are still offending me.
But other than that, it was a fruitful and effective workshop.

Very successful workshop.

I have met very nice and committed people in these 3 days. Hence, I
believe that the tourism will boom up.

The first day, I was trying to understand the ‚Have Fun‛ point under
the Principles of Success flipchart. Now I know, I had so much fun as
I was in a holiday. You were awesome.

We thank KUZKA, Selen and Yiğit. It was very good.

KUZKA proved that it is the best among all 26 agencies.

Thanks for all who put labor into it.

It was great but would be even better if we could have gotten
certificate of participation.

A successful and disciplined workshop.

The 2.5 days made me very happy, thanks to KUZKA and TACSO.

It is giving me hope for the future to see the active participation of
everyone into the workshop.

I am sure the results will be good.

Let us be supportive rather than shackle each other. The future
scenario plays were so good, I propose to start by establishing a
regional theatre group.

It is important to stay in touch, to also meet in smaller groups in the
future.

I have made very good friends.

It was a very good start.
38

This was a premier, the process starting from today is also very
important; it should not stay on paper.

When I have first seen the invitation, I felt happy but I also had some
question marks. In previous similar meetings, we left without
concrete results. But within these 2.5 days, with the active
participation of everyone and a successful facilitation we have come
to successful results.

It was very interactive; we have heard everyone’s voice and ideas in
different platforms.

I have put on weight.

There is no tourism without nature and environment. Thanks to all
who contributed in it and hope to see all of you again.

It was an inadequate meeting: I have come here with various notes in
my notebook to share about Sinop and was only able to share a few.
This region is very rich and contains all sorts of tourism potential in
it. But we were not able to talk about different types of tourism
potentials that Sinop has.

I hope the outputs will be good. There will be no thermic centrals.

We need to own and work towards the action plans.

I apologize from our friends from Sinop, we did not have any
concealed thoughts.

It was so great that we came to raise awareness on the region as a
whole and not only one city.

Strength comes from uniting.

I have made myself invited, and I am so happy that I did. I learned
and enjoyed a lot.

Different, exciting and fruitful – thanks to all involved.

3 days were very loaded; we also had fun. I was very happy to see
that the friends in groups convened during these 3 days have
attributed importance to the press. The press with ethics has a big role
to play. I propose to make a in-service training for the press.

I’m very grateful to all of you, great that you exist and that you are
committed. If we had a shortcoming, may be we excused.

TR-82 now has a place in me.

We wish the same for Ankara. The theatrical skills were great.
39

It was great to see the regional spirit, and to see the participants
coming from three different cities to own the region as a whole.

Thanks for this fruitful workshop.

I realized that the problems in meetings is not with the people but
with the methods.
4.2. Written evaluation results:
The general evaluation grade of the Workshop is 9,12 out of 10, which is
shown in Table-5 with the criteria of evaluation and grades given.
Table-5: Written evaluation
Evaluation
Grade
Workshop Preparation
1.1. The call for the workshop arrived on time.
4,83
1.2. The information provided before the workshop was adequate.
4,05
1.3. The invitation to the workshop clearly stated the aims.
4,28
1.4. I have received enough information to prepare for the workshop
4,14
Sessions
2.1. Opening and general information
4,45
2.2. Focusing on the past – Timelines
4,60
2.3. Focusing on the past – Mind mapping and trends
4,46
2.4. Focusing on the past – Prioritizing
4,33
2.5. Focusing on the past – Reactions of the stakeholder groups
4,43
2.6. Focusing on present – Prouds and sorries
4,57
2.7. Focusing on future – Scenarios
4,74
2.8. Focusing on future – Discovering the common ground
4,49
2.9. Focusing on future – Action planning
4,57
Workshop process
3.1. Time planning of the workshop was well done.
4,60
3.2. The workshop was well structured
4,76
3.3. The content of the workshop met my expectations
4,65
3.4. Other participants contributed to my learning of new things on the
problem
4,53
3.5. The methodology of the workshop was successful
4,67
40
3.6. The aims of the workshop were clearly stated
4,63
3.7. The new things I have learnt during the workshop will contribute to
my work
4,65
Facilitators
4.1. Facilitators were prepared for the workshop
4,77
4.2. Facilitators followed the announced program
4,74
4.3. Facilitators used participatory methods
4,84
4.4. Facilitators allowed space for different views
4,70
4.5. Facilitators contributed to focusing on the aims
4,86
The venue
5.1. The venue contributed to the working process
4,63
5.2. Coffee breaks and lunch breaks contributed to the working process
4,79
4.3. Other evaluations:
Other opinions stated in the assessment forms by the participants are:

Study visits should be included in the workshop program.

Situation analysis was not done before the workshop. We did not
define strengths and weaknesses.

It should be repeated frequently.

We need a half-day stud visit in the region.

It was super!
41
5. CONCLUSION
The workshop has been completed with an action plan, which was prepared
by the active participation and dedication of voluntary contribution of all the
stakeholders. The action plan has been built upon the thematic areas rather
than focusing on the sub-categories of tourism. Each one of these action plans
are going to be implemented under the coordination of our Agency and the
outcomes are going to be shared with all of the stakeholders related.
The specific objectives of the workshop were:

To develop an action plan for the future of tourism in the Northern
Anatolia Region

To enable different stakeholders from the region to find common
ground on which to collaborate
The workshop ended with an action plan including various stakeholders’
responsibilities. However facilitators believe that it is equally important that
KUZKA plays a coordinating role in the process of realisation of the action
plan so that other stakeholders can proceed with their own responsibilities.
On the other hand, the facilitators are confident that almost 60 participants
from various institutions and different cities could find a common ground to
collaborate around the issue of tourism in the Northern Anatolian Region.
The facilitators believe that the workshop contributed to creating a group
sense among participants and paved the way for further collaboration.
It should also be noted that the involvement of KUZKA, and especially the
Secretary General, increased the level of participation and attendance of other
stakeholders. The venue also contributed to the smooth flow of the program.
42
However, it should also be underlined that the room should be a bit larger
than it was for future FS – Future Search workshops.
43
Annex-1: Participant List
No
Institution
Name & Surname
Position
1
Sinop Regional Directorate Of Forestry
A. Emin Ayan
Deputy Manager
2
Kastamonu Chamber Of Commerce And Industry
Adil Levent Baş
Assistant Secretary General
3
KUZKA
Ahmet Kırcı
Expert
4
Çankırı KOSGEB Synergies Focus
Ahmet Özbekler
Director
5
KUZKA
Alper Görkem Aksu
Expert
6
Foundation for the Protection and Promotion of the
Environment and Cultural Heritage
Dr. Atıf Uğurlu
Chairman Of The Executive Board
7
TACSO
Ayça Beştepe
Project Expert
8
Kurşunlu Residence
Cem Dilimel
General Director
9
Karatekin Newspaper
Çetin Kapdan
Editor
10
Ankara Development Agency
Didem Ergin Ulaç
Expert
11
World Wild Fund for Nature/WWF-Turkey
Duygun Baştanlar
Nature Conservation Responsible
12
Sinop Association of Culture and Tourism
Ebru Uysal
Vice President
13
Ministry of Culture and Tourism/General
Directorate for Promotion
Esra Köksal
Expert
14
TÜRSAB (The Association of Turkish Travel Agencies)
Gülsen Kırbaş
Kastamonu Provincial Representative
44
No
Institution
Name & Surname
Position
15
Çankırı Karatekin University
Yrd. Doç. Dr. Harun Yakışık
Academic Member
16
Çankırı Chamber Of Commerce And Industry
Hasan Hüseyin Topal
Council Member
17
Çankırı Special Provincial Administration
Hasan Yıldız
Secretary General
18
Sinop Association of Journalists
Hikmet Kurada
President
19
KUZKA
Doç. Dr. Hüseyin Şen
Secretary General
20
KUZKA
İbrahim Çoban
Expert
21
KUZKA
İmge Kolağasıgil
Expert
22
Küre Mountains National Park Eco-Tourism
Association
İsmail Menteş
Vice President
23
Ministry of Development
Kazım Koşal
Expert
24
Çankırı Provincial Culture And Tourism Directorate
M. Kemal Karatatar
Provincial Director
25
KUZKA
Mahmut Oral Taşçı
Expert
26
Ministry of National Education/Professional and
Technical Education General Directorate
Mehmet Afşaroğulları
Department Head
27
Municipality of Kastamonu
Mehmet Çağılcı
Vice President
28
Çankırı Commodity Exchange
Mehmet Tuna
Executive Board Member
29
TACSO
Mehru Aygül
Project Expert
45
No
Institution
Name & Surname
Position
30
Sinop Environment Platform
Metin Gürbüz
Term Spokesman
31
Sinop Provincial Culture And Tourism Directorate
Metin Süren
Supervisor
32
Association of Tourism Writers
Mine Özgür
Provincial Representative
33
Kastamonu University
Yrd. Doç. Dr. Muharrem Avcı
Assistant Director
34
Sinop Special Provincial Administration
Murat Özmen
Director of Culture and Social
Affairs
35
Erk Health and Sports Materials
Mustafa Çağlar
Owner
36
KUZKA
Mustafa Gül
Planning, Programming and
Coordination Unit Head
37
KUZKA
Mustafa Kolay
Expert
38
TACSO
Neslihan Özgüneş Öktem
Country Coordinator
39
Kastamonu KOSGEB
Nevzat Erol
Director
40
Sinop Pusulası
Nevzat Kalkan
Columnist
41
Sinop Off-Road Motor Sports Association
Nuh Dursun Aktan
President
42
Kurşunlu Thermal Hotel
Oktay Oktay
Operating Manager
43
Ayancık Development Association
Orhan Apul
President
44
Yenigün Newspaper
Ömer Karaman
Grant Holder
46
No
Institution
Name & Surname
Position
45
KUZKA
Özgür Yücel Yakar
Expert
46
Çankırı Karatekin University
Prof. Dr. Rıza Gürbüz
Director
47
TACSO
Selen Lermioğlu
Facilitator
48
KUZKA
Seniha Çetinel
Expert
49
İzbeli Farm
Serdar İzbeli
Owner
50
KUZKA
Serkan Doğru
Expert
51
KUZKA
Serkan Genç
Expert
52
Gerze Environment Platform
Şengül Şahin
Term Spokesman
53
KUZKA
Şerife Öztürk
Program Management Unit Head
54
Sinop Chamber Of Commerce And Industry
Umut Sarısoy
Assistant Secretary General
55
Sinop University
Veli Akyol
College Secretary
56
Mustafa Kemal University
Dr. Yasin Bilim
Research Associate
57
Kastamonu Elekdağ Kaptan Residence
Yılmaz Kaptan
Owner
58
TACSO
Yiğit Aksakoğlu
Facilitator
59
Kastamonu TV
Zafer Geyik
Producer
60
Çankırı Tourism Association
Zeki Tekin
President
61
Kastamonu Provincial Directorate for Culture and
Ziver Kaplan
Provincial Director
47
Tourism
No
Institution
Name & Surname
Position
62
Kastamonu Directorate Of Forestry
İsmail Çetin
Forest Engineer
63
DSİ 23th Regional Directorate
Halil Şimşek
Deputy Manager
64
Sinop Association for Culture and Tourism
Ayhan Uysal
Executive Board Member
65
İksir Resort Town
İksir Sema Aydın
Owner
66
Kastamonu Chamber of Commerce and Industry
Halil Öztosun
President
67
Karadeniz Hotel Management/Kurşunlu
Caravanserai
Kemal Çiçek
Owner
48