SYMPOSIUM: “Good Business can be GOOD Business”: sport

The Program
SYMPOSIUM: “Good Business can be GOOD Business”: sport, sponsorship and
the emergence of social responsibility in the business of sport
From
To
Welcome & Introduction of the Symposium
10.30h
10:40h
A new vision for a new environment: putting our social value in the centre of
our business

Mr. Jordi Bertomeu, Euroleague President & CEO
Part I: The Role of Sport in Society
The power of sport as a tool for social change: "The changing business of
sport: how organizations use sport to engage with their communities, why
sport can be used as a tool for social change"
10:40h
11:05h
Symposium guests:
 Mr. Emir Guney, Director of Sports Law Research Center
 Mr. Melih Gurel, National Director Special Olympics Turkey
 Mr. Mirek Krogulec, Sr. Manager Sports Special Olympics Europe Eurasia
Part II: Business & Sponsorship challenges; Responsible investment
Sport and business: a winning formula. How companies can make
responsible Investment. Best case examples.
11:10h
11:35h
Symposium guests:
 Mr. Hakan Aydınol and Mr. Ali Türsan, Marketing Department
Galatasaray Basketball club
 Rowena Luscombe, Managing Director Duara Consulting & One Team
Advisor
 Melissa Pine, Sr. Manager Sponsorship Marketing & Special Events,
WTA (Women’s Tennis Association)
Part III: Changing lives for the better &The One Team Program
Changing lives for the better. Sport as a tool for social change: "How sport
can bring young people together; build self-esteem and integrate with
society"
11:40h
12:05h
12:05h
12:15h
Symposium Guests:
 Mr. Faruk Cizmecioglu, Deputy General Manager at Turkish Airlines
 Mr. Ersin Kaya, Representative from the Ministry of Family and
Social Policies, Republic of Turkey
 Sinan Guler, Anadolu Efes Player
 Michael Richardson, Education lead Officer at The Tigers Sport,
Education Trust & One Team Coach
Closing Remarks
Moderator:


Mr. Ali Ozsoy, the Secretary General of Turkish Basketball Federation
Mr. David Butler
Please note that some of the lecturers may be replaced by the organisation.
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