ERP 2012 - IT Advisor

Transkript

ERP 2012 - IT Advisor
IT ADVISOR
www.itadvisor.com.tr
KASIM 2012 SAYI 36
www.itadvisor.com.tr
KASIM 2012 SAYI 36
İŞİNİZ İÇİN EN AKILLI TELEFONLAR
ERP 2012
Murat Demiroğlu
Nebim Yönetim Kurulu Üyesi
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ͳͳǡͲͲͲ‹ç‹‹ƒ–ÇŽ†ÇºÇƒ”ƒç–Ç”ƒǡƒÇŽŽÇ–‡Ž‡ˆ‘˜‡
–ƒ„Ž‡–—ŽŽƒÇÇ†ƒ‹†‹º‡”–”‡†Ž‡”‡†‡˜—”‰—›ƒ’Ç›‘”Ǥ
‡”ͷ‹ç‹†‡‹”‹‹ƒ••ƒ•f‹ˆ”‡Ž‡”‹‡’Ž‡”‹†‡
‹Ž‹†‹º‹òœ‡”‡ƒÇŽŽÇ–‡Ž‡ˆ‘Žƒ”ǐ•–ƒ†ƒ”–Úœ‡ŽŽ‹Ž‡”‹ǡ
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ƒ†”‡•†‡ˆ–‡”‹ǡƒ”狘Ž‡”‹ǡ˜•Ǥ—Žƒ”ǐ†Ççǐ†ƒƒÇŽŽÇ
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‹ç‹•‡Žˆ‘–‘º”ƒϐŽƒ”ǐǘ‡˜‹†‡‘Žƒ”ǐdž‡’‘Žƒƒ‹­‹†‡
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Ψʹͺǯ‡—ŽƒçǛ‘”Ǥ—•‘—­ƒ›Çœƒƒ†ƒǡ—ŽŽƒÇ…ÇŽƒ”ǐ
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LBTÎN´12
Çok Oynuyor, Az Okuyoruz
›Çƒ”ƒç–Ç”ƒǡ‘„‹Ž…‹ŠƒœŽƒ”ǐŠƒ‰‹†‹º‡”ƒƒ­Žƒ”Žƒ
—ŽŽƒÇŽ†ÇºÇÇ‰Ú•–‡”‡”ƒƒŽƒ”džƒ‹­‡”‹›‘”Ǥ‡•‡Žƒ‹ƒ†
—ŽŽƒÇ…ÇŽƒ”ǐǐΨͷʹǯ•‹˜‡†‹º‡”–ƒ„Ž‡–—ŽŽƒÇ…ÇŽƒ”ǐǐ
Ψͷͳǯ‹ǡ…‹ŠƒœŽƒ”ǐƒ­‡˜”‹‹­‹‘›ƒƒ„‹Ž‡‘›—Žƒ”›òŽ‡‡›‹–‡”…‹Š‡†‹›‘”Ǥ‘†‡”ƒÇŽŽÇ–‡Ž‡ˆ‘—ŽŽƒÇ…ÇŽƒ”ǐǐ
†ƒ–‡Ž‡ˆ‘Žƒ”ǐ†ƒ‘›—›òŽ‡‡›òœ†‡•‹‡”‡†‡›•‡ƒ›ÇǤ
…ƒ•Úœ‘—•—Žƒ…‡””›—ŽŽƒÇ…ÇŽƒ”Ç‘Ž†—º—†ƒ
—”ƒŽ„‘œ—Ž—›‘”ǤŽƒ…‡””›—ŽŽƒÇ…ÇŽƒ”ǐǐ•ƒ†‡…‡Ψ͵Ͷǯò
–‡Ž‡ˆ‘Žƒ”ǐǑ›—‘›ƒƒ‹­‹—ŽŽƒÇ›‘”Ǥ
‡›ƒœÇ‹–ƒ„Ž‡–—ŽŽƒÇ…ÇŽƒ”Ǎ‹–ƒ’‘—ƒ‘—•—†ƒ
‘›—‘›ƒƒƒ†ƒ”Ç•”ƒ”…dž‡º‹ŽŽ‡”Ǥ‡–‡ƒ–ÇŽƒŽƒ”ǐ
ΨͶ͹ǯ•‹–ƒ„Ž‡–Ž‡”‹†‡‹–ƒ’‘—†—Žƒ”ǐDŽ‡Ž‹”–‹›‘”Ǥ‹‡
†‡‘”ƒÇ›ò•‡‘Žƒ•Çǡ–ƒ„Ž‡–Ž‡”‹‡Ž‡–”‘‹‹–ƒ’Žƒ”
‹­‹•‘†‡”‡…‡’‘’òŽ‡”„‹”†‡’‘Žƒƒƒ”ƒ…Ç‘Ž†—º——†ƒ
‰Ú•–‡”‹›‘”Ǥ
Tabletlerinize Ne Kadar Güveniyorsunuz?
”ƒç–Ç”ƒǡ­‘º——ŽŽƒÇ…ǐǐǡ‰‡Ž‡‡•‡Ž„‹”ƒ•ƒò•–ò„‹Ž‰‹•ƒ›ƒ”Žƒ–ƒ„Ž‡–„‹Ž‰‹•ƒ›ƒ”ƒ”ƒ•Ç†ƒ„ò›òˆƒ”Žƒ”‰Ú”‡†‹º‹‹‘”–ƒ›ƒ‘›—›‘”Ǥ—ŽŽƒÇ…ÇŽƒ”ǡ„ƒƒŠ‡•ƒ’Žƒ”ǐƒ‡”‹ç‹
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‹çŽ‡Ž‡”‹ǡ–ƒ„Ž‡–Ž‡”‹†‡‰‡”­‡Ž‡ç–‹”‡–‡Š‹­„‹”•ƒÇ…ƒ
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–ƒÇŽƒƒç‹ˆ”‡‰‹”‹Ž‡”‡‹œŽ‡‡„‹Ž‹›‘”†—Ǥ
—ƒ‹Žƒ˜‡‘Žƒ”ƒǡ•ƒ–Ç熇•–‡‡‹„‹‹œ‹…‹”
ƒ”‡–”ƒϐŽƒ”ǐ†ƒ‡”‡œ‡—Žƒç–Ç”†ÇºÇ„‹Ž‰‹Ž‡”
†‡–‘’ŽƒÇ›‘”†—Ǥ—†Ú”–›ƒ’Çǡ„‹”„‹”‹†‡
–ƒƒ‡ƒ›”Çǡ„ƒºÇ•Çœ‘”–ƒŽƒ”†ƒ‹çŽ‡˜Ž‡”‹‹
›‡”‹‡‰‡–‹”‹›‘”†—˜‡„—„‹Ž‰‹Ž‡”†‡‰‡”­‡
„‹”ƒ–ƒ†‡º‡”›ƒ”ƒ–ƒ’‡òò
‰Ú”òò›‘”†—Ǥ‹Ž‰‹Ž‡”–‡–‡Š‡”•‹•–‡†‡
ƒ—‡Ž‘Žƒ”ƒš…‡Ž–ƒ„Ž‘Žƒ”ƒ­‡‹Ž‹›‘”˜‡
ƒ”‘Žƒ”ŽƒƒƒŽ‹œŽ‡”›ƒ’ÇŽƒ”ƒ”ƒ’‘”Žƒ”ò”‡–‹Ž‹›‘”†—Ǥ—烔–Žƒ”ƒŽ–ǐ†ƒǡf‹ç•ò”‡­Ž‡”‹‹
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Š‡†‡­‘œƒƒ˜‡‹ç‰ò…òƒ›„ǐƒ‡†‡
‘Ž—›‘”†—Ǥò„—•ò”‡­Ž‡”‹ǡ‘Žƒ››Ú‡–‹Ž‡„‹Ž‹”„‹”ƒ”ƒ”†‡•–‡’Žƒ–ˆ‘”—òœ‡”‹†‡ǡˆƒ›†ƒ
•ƒºŽƒƒ„‹Ž‡…‡„‹”›ƒ’džƒ‡–‡‰”‡‡†‹Ž‡•‹
‰‡”‡‹›‘”†—ǤڛŽ‡…‡ǡ‡˜…—–•‹•–‡Ž‡”†‡‹
˜‡”‹Ž‡”‹„‹”˜‡”‹ƒ„ƒ”ǐ†ƒ–‘’Žƒƒ•Ç˜‡
„——òœ‡”‹‡ƒ”ƒ”†‡•–‡•‹•–‡Ž‡”‹‹‹çƒ
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„‹”•ò”‡‹­‡”‹•‹†‡‹Žˆƒœ–ƒƒŽƒ†ÇǤf—ƒ†ƒ
•‹•–‡†‡ŠƒœÇ”†—”—†ƒͳͲͲǯòòœ‡”‹†‡
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ŠƒœÇ”Žƒƒ•ÇʹͲ‰òò„—Žƒ„‹Ž‹”‡ǡ‡˜…—–
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燍‹Ž†‡›Ú‡–‡„‹Ž‹”ŠƒŽ‡‰‡Ž‹ç„—Ž—ƒ–ƒ†Ç”Ǥ
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‹Ž‡ˆƒƒŽ‹›‡–Ž‡”‹‡†‡˜ƒ‡–‡•‹†‡‘Ž†—­ƒÚ‡Ž‹ƒ–ÇŽƒ”•ƒºŽƒ›ƒ…ƒºÇƒ†ƒ‰ÚòŽ†‡‹ƒÇ›‘”—Ǥ
Ǖƒœƒƒ†ƒŠ‡†‡ϔŽ‡”‹‹œ‹‰Ú”òò”ŠƒŽ‡‰‡–‹”‡”‡„—‘–ƒ›ƒ—ŽƒçƒƒÇœÇ•ƒºŽƒ›ƒ–ò’”‘Œ‡‡‹„‹‡ǡ—œ—•ò”‡Úœ˜‡”‹Ž‹ǡ›‘”—…—ǡ†‹•‹’Ž‹Ž‹­ƒŽÇ珃Žƒ”ǐ†ƒ•ƒºŽƒ†ÇŽƒ”Ǎƒ–ǎǏ˜‡ƒ–ÇŽƒ”ǐ†ƒ†‘Žƒ›Ç–‡ç‡ò”‡†‡”‹Ǥ
G;ڐ‡–‹—”—Ž—ƒçƒÇȂf
LBTÎN´12
HABER
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Mobil internet kullanım oranındaki artışa paralel olarak
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HABER
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ŠÇœŽƒ†Ç”ƒ›ƒ˜‡ò”ò‰‡Ž‹ç–‹”‡•ò”‡…‹‹‘Žƒ›Žƒç–Ç”ƒ›ƒ›ƒ”†Ç…Ç
›‡‹˜‡‰‡Ž‹ç–‹”‹Ž‹ç–ƒ•ƒ”Ǐƒ”ƒ­Žƒ”Ç›Žƒ„‹”Ž‹–‡•——Žƒ‘Ž‹†‘”•
ʹͲͳ͵ǯò–ƒÇ––ÇǤ
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„‹Ž‰‹•ƒ›ƒ”Žƒ”‹Ž‡›òœ‡›‹çŽ‡‡ǡ›òòò’ƒ›Žƒçƒǡ†ƒŠƒ‰‡‹ç’ƒ›ŽƒçǏ
˜‡†ƒŠƒˆƒœŽƒ„ƒºŽƒƒ„‹Ž‹”Ž‹Úœ‡ŽŽ‹º‹†ƒŠ‹Ž‘Žƒòœ‡”‡ò疇”‹Ž‡”–ƒ”ƒˆÇ†ƒ›ÚŽ‡†‹”‹Ž‡ʹͲͲǯòòœ‡”‹†‡‹›‹Ž‡ç–‹”‡‹Ž‡ƒ••ƒ—Ž–›•–°‡•ǡ
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‘Ž‹†‘”•­ÚœòŽ‡”‹„—Ž—ƒ–ƒ†Ç”Ǥ
Dz‘Ž‹†‘”•ǡ’‹›ƒ•ƒ†ƒ‹†‹º‡”’ƒ‡–Ž‡”‹‡‰Ú”‡­‘†ƒŠƒŠÇœŽÇ
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ƒ†‘Ž—–‹‘•ǯǐ•ƒŠ‹„‹‘„‡”–‘Ž‡›ǡDz‡‹‹ç‹†‡ǡƒ”‡†‡„‹Ž‡
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‹ƒ”ǘ‡­‘…—Žƒ”Ǐǜǐ†‡’”‡‡†ƒ›ƒÇŽÇ‘—ŽŽƒ”ƒƒ˜—烄‹Ž‡•‹‹­‹
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ƒǯǐ‡„ò›ò˜‡‡–‡‘Ž‘Œ‹‘—ŽŽƒ”ǐ†ƒ„‹”‹‘Žƒ‡Ž‹ƒ‘‡”ƒ
ƒ†‘Ž—‹•‡•‹ǯ‹ƒ­ÇŽÇçǐǃƒŽ‹•‹ò‹”ƒ”ƒŽ‘ºŽ—ǡ‡Ž‹ƒ‘‡”ƒ
ƒϐƒ•›ƒÚŽ‰‡•‹ǯ•—˜‡˜”ƒ•›ƒƒçƒƒ”†Ç…ǕǃŽ‹–‡ç
˜‡‹Ž‡‡Ž‹ƒ‘‡”ƒ˜”ƒ•›ƒ—”—•ƒŽGŽ‡–‹ç‹ƒçƒƒ”†Ç…Ç•Ç”‹
ƒ›ŽƒŽƒ”‰‡”­‡Ž‡ç–‹”†‹Ǥ
7HUDGDWD7ÖUNL\H.DGURVXQX*ÖÁOHQGLUL\RU
B
•‡–Ú”òò†‡‡›‹Ž‹‹•‹Ž‡”‹‹Ž‡‡‹„‹‹‰ò­Ž‡†‹”‡›‹˜‡
‰‡‹çŽ‡–‡›‹•ò”†ò”‡‡”ƒ†ƒ–ƒò”‹›‡ǯ†‡ǡ›–ƒ­—”ƒ‹­‡
.ڜò‹ƒ”Ç‘Žƒ”ƒƒ–ƒ†ÇǤ
ͳͻ͹ͷ›ÇŽÇ†ƒƒ”ƒǯ†ƒ†‘ºƒ‹­‡ǡŽ‹•ƒ•‡º‹–‹‹‹o†ò•–”‹òŠ‡†‹•Ž‹º‹ÚŽòòǯ†‡ǡ›ò•‡Ž‹•ƒ•‡º‹–‹‹‹‹•‡o
ˆ‘”ƒ–‹•–‹–ò•ò‹Ž‹ç‹‹•–‡Ž‡”‹ǯ†‡–ƒƒŽƒ†ÇǤͳͷ›ÇŽÇ
òœ‡”‹†‡‹•‡–Ú”ò†‡‡›‹‹‹Ž‡†‹ƒ–­‡‡‹­‡ǡ•‡Ž•ƒ˜‡
›„‡”•‘ˆ–„ò›‡•‹†‡˜‡”‹–ƒ„ƒÇ›Ú‡–‹‹ǡ˜‡”‹ƒ„ƒ”ǘ‡‹çœ‡Ÿ•Ç
’”‘Œ‡Ž‡”‹‹Ž‡‹ç•ò”‡Ž‹Ž‹º‹‘—Žƒ”ǐ†ƒ‰Ú”‡˜ƒŽ†ÇǤ
LBTÎN´12
HABER
Zahmetsiz Kurulum, Kolay Kullanım ve Yüksek Performans
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‘†‡”‡…‡‰‡‹ç„‹”ò”òƒ‹Ž‡•‹‡•ƒŠ‹’‘Žƒ‡•–‡”‹‰‹–ƒŽǡ›‡‹‡•‹Ž•‹•–‡Ž‡”‹‹Ž‡
„—ƒ‹Ž‡•‹‹‰‡‹çŽ‡–‡›‡ƒ”ƒ”ŽÇǥ
Kafa karıştırmayan kurulum ve basit kullanım... Üstelik
yüksek performanstan da feragat etmiyor. Windows Server
2008 için geliştirilen WD Sentinel DX4000 Küçük Ofis
Depolama Sunucusu, NAS sistemlerde standartları belirliyor.
›ò•‡„‹”ƒ’ƒ•‹–‡‹Ž‡
„‹”Ž‹–‡ǡ›ò•‡†‡„‹”’‡”ˆ‘”ƒ•ƒ‰‡”‡•‹‹†—›ƒ
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‡–‹‡ŽͶͲͲͲ‘Žƒ”ƒƒ†Žƒ†Ç”ÇŽƒ˜‡
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–ƒ•ƒ”Žƒƒ„—›‡‹‡•‹Žò­òϐ‹•‡’‘Žƒƒ
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˜‡”‡ƒƒ…Ç›Žƒ–‡Žǯ‹ͳǤͺ
œ•ƒƒ–ŠÇœÇ†ƒ
­ƒŽÇ烐­‹ˆ–­‡‹”†‡Ž‹–‘ͷʹͷ‹çŽ‡…‹•‹‹
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„‡ŽŽ‡ƒ’ƒ•‹–‡•‹‹Ž‡„‹”­‘‹ç‹›‘”—Žƒ†ƒ›ƒ’ƒ„‹Ž‹›‘”Ǥ—ǡ
‡•ƒ•Ç†ƒ‘Ž†—­ƒÚ‡Ž‹„‹”Úœ‡ŽŽ‹Ǥ‹”ƒǡ
‡–‹‡ŽͶͲͲͲǡ„‡œ‡”ò”òŽ‡”Ž‡Ç›ƒ•Žƒǡ
‹—š‹çŽ‡–‹•‹•–‡‹›‡”‹‡‹†‘™•‡”˜‡”
ʹͲͲͺ••‡–‹ƒŽ•‹çŽ‡–‹•‹•–‡‹‹—ŽŽƒÇ›‘”Ǥ
Neden Windows Server 2008?
‡–‹‡ŽͶͲͲͲǡƒ•‹—ʹͷ
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‹†‘™•‹çŽ‡–‹•‹•–‡‹‹—ŽŽƒƒò­ò
‹ç‰”—’Žƒ”ǐNJ‡†‡ˆƒŽÇ›‘”Ǥ‡•–‡”‹‰‹–ƒŽǡ
ڜ‡ŽŽ‹Ž‡„—Š‡†‡ˆ‰”—„——ò”òò‘Žƒ›
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‰‹”‹ç‹‹Ž‡„‹”Ž‹–‡ǡ‹‹ƒ†‡–͵ǤͲ›—˜ƒ•Çƒ
›‡”˜‡”‹Ž‹çǤo”òò„‹”†‹º‡”Úœ‡ŽŽ‹º‹†‡ǡ
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‹•–‡†‹º‹‹œ›ƒœÇŽÇÇ›òŽ‡‡‹œòòǤ
Güvenli Uzaktan Erişim
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VIASES SUPER DIALER
INTERACTIVE
COMMUNICATION
PLATFORM
Dış arama odaklı çağrı merkezi ortamları için tasarlanmış akıllı arama
uygulaması olan Viases Super Dialer ile hizmet verdiğiniz hedef
kitlenize en verimli ve en etkin şekilde ulaşırsınız. Viases Super Dialer
ile tek bir lisansla aynı anda preview, predictive ve robot dialer dış arama
yöntemlerinin hepsini kullanabilir, esnek database mimarisi sayesinde
belirleyeceğiniz kriterlere uygun raporlar alabilirsiniz.
Detaylı bilgi için: www.viases.com
İstanbul Merkez Ofis Mecidiyeköy T: 0212 337 50 00 F: 0212 337 50 99
Ankara Bölge Ofis Küçükesat T: 0312 419 77 03 F: 0312 419 77 15
www.sys.com.tr
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1952 yılında pazara sunduğu ürünlerle ticari amaçlı veri depolamada teyp
sistemi kayıt ortamının kullanılmasının önünü açan IBM, bu önemli adımın
60. yılını18 Eylül Salı günü Feriye'de düzenlediği bir etkinlikle kutladı
B
—†ƒ–ƒ͸Ͳ›ÇŽÚ…‡ǡͳͻͷʹ›ÇŽÇ†ƒ͹ʹ͸ǯ›Ç’‹›ƒ•ƒ›ƒ•ò”‡”‡ǡ
ƒ›‡–‹„ƒ–ƒŽƒÇ†ƒ„‹”†‡˜”‹
‹–‡Ž‹º‹†‡‘Žƒ„‹”†‡’‘Žƒƒ•‹•–‡‹‹†‡
•ƒ–Ç热Ǎƒ”†ÇǤ—ò”òŽ‡–‹…ƒ”‹ƒƒ­ŽÇ˜‡”‹
†‡’‘Žƒƒ‹­‹–‡›’•‹•–‡‹ƒ›Ç–‘”–ƒÇÇ
—ŽŽƒÇŽƒ•Çƒ˜”ƒÇ‘”–ƒ›ƒ­Çƒ”ƒ„—
„—Ž—痐—˜‡‘‰ò†‡„—›ƒƒ†‡˜ƒ‡†‡
›‡‹Ž‹­‹–‡›’–‡‘Ž‘Œ‹Ž‡”‹‹„ƒçƒ”Ç•Ç›Žƒ
‰—”—”†—›—›‘”Ǥ
‰‡­–‹º‹‹œƒ›‹­‡”‹•‹†‡›ƒ’–ǺLJ–‹Ž‹–‡
‡›’‹•–‡Ž‡”‹ǯ‹͸ͲǤǎ†Úòòǯòǡ
—–Žƒ†ÇǤ—–Žƒƒ†ƒ•ÚœƒŽƒ‡’‘Žƒƒ
‹•–‡Ž‡”‹ƒ–Ççò†ò”òŽ’ƒ›Yœ‡”ǡ͸Ͳ
›ÇŽŽÇœƒƒ†‹Ž‹‹†‡–‡›’–‡‘Ž‘Œ‹Ž‡”‹‹
‡”‡†‡‡”‡›‡‰‡Ž†‹º‹‹ƒŽƒ––ÇǡDzͽ͸ͼǯ›Ç
ͷͿͻ͸›ÇŽÇ†ƒ’‹›ƒ•ƒ›ƒ•ò”†ò˜‡‹Ž–‹…ƒ”‹‡›’
ƒ”–—瘇‡†‡Ž‡‡‹•–‡‹ǯ‹‹…ƒ–‡––‹dz†‡†‹
˜‡‡Ž‡†‹ǣDz‡ç‹…‹‡•‹Ž–‡›’ƒ”–—痏—œ
ͻǡͽ͸ͼǯ›ƒ‰Ú”‡͸‹Ž›‘‡œˆƒœŽƒ˜‡”‹
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‡•‹ç‹ò‡•‹‘Ž—ç–—”ƒ”ƒ†‡˜ƒ•ƒ„‹”†‹Œ‹–ƒŽ
–”ƒϔ‹•ÇÇçǍŽÇºÇ›ƒ”ƒ–Ç”‡„Ú›Ž‡„‹”ƒ’ƒ•‹–‡›‡
‹Š–‹›ƒ…Ǐǜ˜ƒ”Ǥ͸Ͷͷͻ›ÇŽÇƒ‰‡Ž‹†‹º‹†‡ǡ†‹Œ‹–ƒŽ
‘Žƒ”ƒ†‡’‘Žƒƒ•Ç‰‡”‡‡„‹Ž‰‹‹–ƒ”Ç
;‡–ƒ„ƒ›–ǯƒȋ›ƒ†ƒ;‹Ž›ƒ”‡”ƒ„ƒ›–ƒȌ
—Žƒçƒ…ƒǤ‘Œ‘–ò”ǡ†‡’‘ŽƒƒƒŽ–›ƒ’ÇŽƒ”ǐǐ
Š‡”œƒƒ‹†‡†ƒŠƒ†‹ƒ–Ž‹‡Ž‡ƒŽÇƒ•Ç
‰‡”‡•‹‹‹‹†‡‘”–ƒ›ƒ­Çƒ”Ç›‘”ǤͼͶ›ÇŽÚ…‡
‘Ž†—º—‰‹„‹Úòòœ†‡‹†Ú‡†‡†‡„‹”
‡œ†ƒŠƒ›‡‹ò”òŽ‡”‹ǡ„—Ž—玃”ǘ‡•‡–Ú”‡
‹Ž‹ç‹‡‰‡‹ç’‘”–ˆÚ›ò›Ž‡ç‹”‡–Ž‡”‡†ƒŠƒƒÇŽŽÇ
†‡’‘Žƒƒ•‹•–‡Ž‡”‹•‡­‡”‡ǡ†ƒŠƒ„ƒçƒ”ÇŽÇ‹ç
•‘—­Žƒ”LJŽ†‡‡–‡Ž‡”‹‹•ƒºŽƒ›ƒ…ƒ„—›‘Žƒ
ÇçǍ–—–—›‘”dzǤ
‡›’‹•–‡Ž‡”‹ǯ‹͸ͲǤǎ†Úòò‡–‹Ž‹º‹‹‹‹…‹Ç•Ç†ƒ‹•‡ò”—œƒŽƒ”LJ›‡‹˜‡‡‰‡Ž‹ç‹çǯ‹—”—•ƒŽ
˜‡”‹†‡’‘Žƒƒ˜‡˜‡”‹‘”—ƒ•‹•–‡Ž‡”‹‹
’ƒ›Žƒç–ÇŽƒ”Ǥ‹œ†‡‡–‹Ž‹•Ç”ƒ•Ç†ƒŽ’ƒ›Yœ‡”
‹Ž‡—ˆƒ„‹”•Ú›Ž‡ç‹‰‡”­‡Ž‡ç–‹”†‹Ǥ͸Ͳ›ÇŽÇƒçƒ
ƒœ‹•‹›Ž‡–‡›’•‹•–‡Ž‡”‹†‡’‘Žƒƒ‘—•—†ƒ—ŽŽƒÇ…ÇŽƒ”ƒ”ƒ•Ç†ƒƒŽÇ獃ŽÇ›ƒ’Çç
†—”—†ƒǡ„—†—”——˜‡—ŽŽƒÇ…ÇŽƒ”ǐǯ‹
†‡’‘Žƒƒ•‹•–‡Ž‡”‹‹‡†‡–‡”…‹Š‡––‹º‹‹
‡’‘Žƒƒ‹•–‡Ž‡”‹ƒ–Ççò†ò”òŽ’ƒ›
Yœ‡”ǯ‡•‘”†—Ǥ‡‘••‹•–‡Ž‡”‹‹‹…ƒ–‡†‡˜‡
–‹…ƒ”‹‘Žƒ”ƒ„—•‹•–‡Ž‡”‹‹Ž’‹›ƒ•ƒ›ƒ•ò”‡
LBTÎN´12
ϐ‹”ƒÇ‘Ž†—º——„‡Ž‹”–‡Yœ‡”ƒ›”Ç…ƒ
ǯ‹͸Ͳ›ÇŽ†Ç”„—‘—†ƒ›ƒ–ǔǏŽƒ”ǐÇ
•ò”†ò”‡”‡–‡‘Ž‘Œ‹‹Ž‡”Ž‡†‹­‡—ŽŽƒÇ…ÇŽƒ”ƒŠ‡’†ƒŠƒ‹›‹•‹‹˜‡†ƒŠƒƒ˜ƒ–ƒŒŽÇ•ÇÇ
•—†—º——„‡Ž‹”––‹Ǥ
‡Ž‡…‡–‡†‡ǯ‹–‡›’
›ƒ–ǔǏŽƒ”ǐƒ†‡˜ƒ‡†‡…‡º‹‹„‡Ž‹”–‡Yœ‡”ǣ
Dz
‡­‹ç‡„ƒ–ǺǏǜ†ƒ”ƒ‹’‘Žƒ”ƒ‰Ú”òŽ‡
†‹º‡”ƒ”ƒŽƒ”ǐ›ƒ†Úòç–òºò›ƒ†ƒ‘”–ƒ†ƒ
ƒŽ–ǺljڔòŽò›‘”˜‡›ƒ„—ƒ”ƒŽƒ”ǐƒƒ„‹†‡›‡‹ƒ”ƒŽƒ”ǐ‘”–ƒ›ƒ­Ç–Ǻǐljڔ†òǤ
—‘—†ƒ•ò”‡Ž‹Ž‹º‹•ƒºŽƒ›ƒ„‹Ž‡­‘ˆƒœŽƒ
„‹”ϔ‹”ƒ›‘ǤͷͶͶ›ÇŽ†Ç”Š‡”ò”‡––‹º‹ò”ò
˜‡›ƒŠ‹œ‡––‡•ò”‡Ž‹Ž‹º‹‹•ƒºŽƒÇ熗”—†ƒǤo”òŽ‡”‹•‘—ŽŽƒƒ–ƒ”‹Š‹‰‡­•‡„‹Ž‡
›‡‹ò”òŽ‡”‡‰‡­‹ç–‡ϔ‹”ƒŽƒ”ƒ›ƒ”†Ç…Ç
‘Žƒ”ƒŠ‡’•ò”‡Ž‹Ž‹º‹•ƒºŽƒÇ熗”—†ƒǤƒÇ
–ƒ”‹Š‹‹œ‡„ƒ–ǺǏǜ†ƒ„Ç”ƒÇò”òŽ‡”‹Ç•ƒ
•ò”‡Ž‡”‹­‡”‹•‹†‡„‹”­‘ϔ‹”ƒÇ‘”–ƒ†ƒƒŽ–Ǻǐljڔò›‘”—œǤ—ϔ‹”ƒŽƒ”›òœò†‡„‹”­‘
—”—˜‡—ŽŽƒÇ…Ǎ—ŽŽƒ†ÇŽƒ”ÇŠ‹œ‡–˜‡›ƒ
ò”òŽ‡”ŠƒÇ†ƒ†‡•–‡„—Žƒ–ƒœ‘”Žƒ†ÇǤ
Yœ‡ŽŽ‹Ž‡˜‡”‹†‡’‘Žƒƒ–ƒ”ƒˆÇ†ƒ˜‡–‡›’–‡
–‡‡Ž—•—”†‡’‘Žƒƒ˜‡”‹‹—œ—•ò”‡Ž‡”
•ƒŽƒƒ•Ç˜‡‹Š–‹›ƒ­‘Ž†—º—†ƒ‘Žƒ›ŽÇŽƒ
—ŽŽƒÇŽƒ„‹Ž‡•‹Ǥ—‡•ƒ•ÇŠ‡”œƒƒ‰Úœ
ڐò†‡„—Ž—†—”—Žƒ•Ç‰‡”‡‹›‘”Ǥ
òò
•‘—†ƒƒ”ƒŽƒ”ǐŠ‡’•‹‹‡†‹‡‰Ú”‡
ƒ”–ÇŽƒ”ǘ‡›ƒ‡•‹Ž‡”‹‘Žƒ„‹Ž‹”Ǥ‹•‡•—†—º—
ò”òŽ‡”òœ‡”‹†‡•ò”‡Ž‹Ž‹ǡ†‡•–‡˜‡›ƒ–ǔǏ
‘—•—†ƒ”ƒ‹’Ž‡”‹‡‰Ú”‡ˆƒ”ŽÇŽÇ‰Ú•–‡”‹›‘”
˜‡–‡”…‹Š—•—”—‘Ž—ç–—”—›‘”dz†‡†‹Ǥ
‘†Ú‡Ž‡”‹‡’‘’òŽ‡”‘—Žƒ”ǐ†ƒ
„‹”‹—Ž—–‹Ž‹ç‹ǤŽ’ƒ›Yœ‡”ǯ‡ǯ‹„—Ž—–
„‹Ž‹ç‹‘—•—†ƒ‡”‡†‡‘Ž†—º——•‘”†—Ǥ
ǯ‹—Ž—–‹Ž‹ç‹‘—•—†ƒϐ‹”ƒŽƒ”ƒ–ƒ
„‹”Š‹œ‡–˜‡”†‹º‹‹˜‡˜‡”†‹º‹Š‹œ‡–‘—•—†ƒ†ò›ƒ†ƒ›‡”ƒŽƒ„‹”ƒ­ϐ‹”ƒ†ƒ„‹”‹
‘Ž†—º——ƒŽ–ǐǭ‹œ‡Yœ‡”ǡDz—”—Žƒ”ƒ
†ƒÇ珃ŽÇŠ‹œ‡–‹†‡—”—Ž—ƒ˜‡ƒ›Ç
œƒƒ†ƒƒ”ƒ–ƒ”ƒˆ–ƒò”òŽ‡”‹†‡•ƒºŽƒ›ƒ„‹Ž‡
ƒ†‹”ϔ‹”ƒŽƒ”†ƒ„‹”–ƒ‡•‹dz†‡†‹Ǥ—‘—†ƒ
Š‡”œƒƒ”ƒ‹’Ž‡”‹†‡„‹”ƒ†ÇÚ†‡
‘Žƒ›ÇŠ‡†‡ϐŽ‡†‹Ž‡”‹‹„‡Ž‹”–‡Yœ‡”狏†‹›‡
ƒ†ƒ”­ƒŽÇç–ǍŽƒ”ÇŠ‡”Šƒ‰‹„‹”ϐ‹”ƒÇ
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ƒŽƒ†ÇºÇÇ†‹Ž‡‰‡–‹”†‹Ǥ
02
NBZÎT´11
9LDVHV¶UÖQOHUL
LOH°QHPOL3URMHOHU
*HUÁHNOHíWLUGLN
‘Žƒ”ƒͳͻͻʹ›ÇŽÇ†ƒ„‡”‹•‡•–‡‘Ž‘Œ‹Ž‡”‹ƒŽƒÇ†ƒ­ƒŽÇ珃–ƒ›ÇœǤ.ƒº”Ǐ‡”‡œŽ‡”‹‹›ƒ›‰ÇŽƒçƒ•Ç‹Ž‡„‹”Ž‹–‡Ú…‡Ž‹Ž‡ƒŽ–›ƒ’Ç–‡†ƒ”‹­‹•‹‘Žƒ”ƒ˜‡•‡•ƒ›Ç––‡‘Ž‘Œ‹Ž‡”‹ƒŽƒÇ†ƒǡʹͲͲͲǯŽ‹›ÇŽŽƒ”ǐ„ƒçǐ†ƒ‹–‹„ƒ”‡†‡–ò­ƒº”Ǐ‡”‡œ‹–‡‘Ž‘Œ‹Ž‡”‹
‘—•—†ƒò疇”‹Ž‡”‹‹œ‡Š‹œ‡–˜‡”‡›‡„ƒçŽƒ†ÇǤ
6
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ʹͲͳʹ›ÇŽÇ†ƒ‰‡”­‡Ž‡ç‡‰‡‡Ž„ò›ò‡ŠÇœÇ†ƒ‹›ƒ˜ƒçŽƒƒÇ„‹œ‹•‡–Ú”òòœ‡†‡›ƒ•Ç†ÇºÇÇ•Ú›Ž‡›‡„‹Ž‹”‹œǤǎ‹­‹†‡ͳ͹›‡‹­ƒº”Ǐ‡”‡œ‹ò疇”‹‹œ†‡ˆƒ”ŽÇƒ’•ƒŽƒ”†ƒ’”‘Œ‡Ž‡”
‰‡”­‡Ž‡ç–‹”‡”‡­ƒº”Ǐ‡”‡œ‹ò疇”‹•ƒ›ÇÇœÇڐ‡Ž‹ÚŽ­ò†‡ƒ”––Ç”†ÇǤ—Žƒ”†Ççǐ†ƒ˜ƒ”‘Žƒ
ò疇”‹Ž‡”‹‹œ†‡­‘Ú‡Ž‹ƒ’ƒ•‹–‡ƒ”––ǔǏǒ”‘Œ‡Ž‡”‹›ƒ’–Ǎ˜‡„—Žƒ”Ç›ƒ’ƒ”‡†‡Ǧ
ˆƒƒŽ‹›‡–Ž‡”‹‹œ‹–òŠÇœÇ‹Ž‡†‡˜ƒ‡––‹”†‹Ǥ
6(.7°5¶16(6ñ
ʹͲͳʹ›ÇŽÇ„‹œ‹‹­‹—œƒǦ
‡‹‹œ–ƒ”ƒˆÇ†ƒ‰‡Ž‹ç–‹”†‹º‹‹œ‹ƒ•‡•—’‡”‹ƒŽ‡”˜‡‹ƒ•‡•
‡…‘”†‡”ò”òŽ‡”‹‹Ž‡Ú‡Ž‹’”‘Œ‡Ž‡”‹‹‰‡”­‡Ž‡ç–‹”‹Ž†‹º‹„‹”›ÇŽ‘Ž†—Ǥ‘º”—†ƒǡò疇”‹Ž‡”‹‹œ
‹Ž‡‹Ž‡–‹ç‹ŠƒŽ‹†‡˜‡‘Žƒ”ǐ–ƒŽ‡’Ž‡”‹‡‰Ú”‡‰‡Ž‹ç–‹”†‹º‹‹œ‹ƒ•‡•—’‡”‹ƒŽ‡”‹Ž‡„—›ÇŽ‹­‹†‡
†‡­‘Ú‡Ž‹’”‘Œ‡Ž‡”›ƒ’–ǍǤ‹•–‡‰‡”‡•ƒºŽƒ†ÇºÇ˜‡”‹Ž‹Ž‹˜‡‡•‡Ž‹‰‡”‡•‡†‡ˆƒ›†ƒǦƒŽ‹›‡–ƒ˜ƒ–ƒŒŽƒ”ǐ‡†‡‹‹Ž‡–‡”…‹Š‡†‹Ž‡–‡Ǥ‡„‹”•‹•–‡†‡˜‡–‡„‹”Ž‹•ƒ•‹Ž‡Š‡”‘„‘–ǡŠ‡
”‡˜‹‡™Š‡†‡”‡†‹…–‹˜‡‹ƒŽ‡”ˆ‘•‹›‘ƒŽ‹–‡•‹‹–ò”ƒ’‘”Žƒƒ˜‡‘Žƒ›—ŽŽƒÇƒ”ƒ›òœŽ‡”‹
‹Ž‡•—ƒÇœ˜‡„—•‹•–‡‹†‹º‡”­ƒº”Ǐ‡”‡œ‹˜‡•‹•–‡Ž‡”‹‹Ž‡‡–‡‰”‡‡†‡„‹Ž‡‹œÚ‡Ž‹ƒ˜ƒ–ƒŒŽƒ”Ǐǜ†ƒ„‹”ƒ­ÇǤœƒǦ
‡‹‹œ–ƒ”ƒˆÇ†ƒ‰‡Ž‹ç–‹”‹Ž‡„‹”†‹º‡”ò”ò‘Žƒ
‹ƒ•‡•‡…‘”†‡”ǡ‡”‡œ‹›Ú‡–‹‡•ƒŠ‹’ǡ„‹”’‘”––ƒ„ƒçŽƒ›Ç’†ƒºÇ–Ǎ›ƒ’džƒ•ÇÇ”•Çœ’‘”–†‡•–‡º‹
˜‡”‡„‹Ž‡ǡŠ‡”–ò”Žò•ƒ–”ƒŽŽ‡•‘”—•—œ­ƒŽÇ烄‹Ž‡˜‡‡Ú‡Ž‹•‹­ƒº”ǃƒŽ‹œ‹ǡ­ƒº”Ǜڐ‡Ž‹
ƒƒŽ‹œ‹ǡƒŽ‹–‡†‡º‡”Ž‡†‹”‡˜‡›Ú‡–‹‹‰‹„‹ˆ‘•‹›‘‡Ž•‹•–‡‹›Ž‡„ò–òŽ‡ç‹‘Žƒ”ƒ‰‡Ž‡„‹”
•‡•ƒ›Ç–•‹•–‡‹†‹”Ǥ
ʹͲͳʹ›ÇŽÇ„‹œ‹‹…”‘•‘ˆ–›…‹­‹ò”ò‰‡Ž‹ç–‹”‡›‡„ƒçŽƒ†ÇºÇÇœ˜‡‹ŽÚ‡Ž‹”‡ˆ‡”ƒ•Žƒ”ǏǜÇ
‡Ž†‡‡––‹º‹‹œ„‹”›ÇŽ‘Ž†—ǤòŽ‡ç‹‹Ž‡–‹ç‹‘—•—†ƒŽ‹†‡”ò”ò‘Žƒ‹…”‘•‘ˆ–›…ǯ‹•‡•
—›‰—ŽƒƒŽƒ”Ç‹­‹ƒ†ƒ’–‡‡––‹º‹‹œ‹ƒ•‡•‡…‘”†‡”˜‡›…ǯ‹–ƒˆ‘•‹›‘‡Ž„‹”•ƒ–”ƒŽ‘Žƒ”ƒ
‘—Žƒƒ•ÇÇ•ƒºŽƒ›ƒ‹ƒ•‡•‘•–‘ˆϐ‹…‡ǡ•ƒ†‡…‡ò”‹›‡†‡º‹Ž›—”–†Ççǒƒœƒ”†ƒ†ƒ‹Ž‰‹‰Ú”‡
ò”òŽ‡”‘Ž†—Ǥ
›”Ç…ƒʹͲͳʹ›ÇŽÇ†ƒǡ—œƒ”Ǧ
‡‡‹„‹‹œ‹ǡ­ƒŽÇ珃Žƒ”ǐƒ†ƒŠƒ˜‡”‹Ž‹˜‡‹œ‘Ž‡„‹”‘”–ƒ†ƒ
†‡˜ƒ‡–‡ƒ†ÇƒÇŽ†Çœ‡‹o‹˜‡”•‹–‡•‹ƒ˜—–’ƒçƒƒ’ò•òǯ†‡‹‡‘’ƒ”ǯƒ–ƒçdžǍǥ
‘Žƒ”ƒŠ‡†‡ϐ‹‹œ‰‡Ž‹ç‡­ƒº”Ǐ‡”‡œ‹•‡–Ú”ò†‡†ƒŠƒˆƒœŽƒò疇”‹›‡Š‹œ‡–˜‡”‹”‡
‰‡”‡ƒŽ–›ƒ’Çǡ‰‡”‡•‡†‡­ƒº”Ǐ‡”‡œ‹›Ú‡–‹•‹•–‡Ž‡”‹‘Žƒ”ƒ‹Š–‹›ƒ­†—›—ŽƒŠ‡”–ò”Žò–‡‘Ž‘Œ‹›‹‡—›‰—ˆƒ›†ƒȀƒŽ‹›‡–‘”ƒÇ‹Ž‡ò疇”‹Ž‡”‹–òƒŽ–›ƒ’lj‡”‡•‹‹Ž‡”‹‹ƒ”çǎƒ›ƒ„‹Ž‡…‡Ž‡”‹„‹”‡Ǧ–‘’ǦŠ‘’‘Žƒ–Ç”Ǥ—ƒƒ­ŽƒÚòòœ†‡‹›ÇŽŽƒ”†ƒ†ƒ–‡…”ò„‡‹œǡ‰‡‹çò”ò
’‘–ˆÚ›òòœ˜‡›ƒœÇŽÇ˜‡ò”ò‰‡Ž‹ç–‹”‡‘—•—†ƒ‹›‡–‹Ž‹º‹‹œ‹Ž‡ò”ò’‘”–ˆÚ›òòœ‡
ˆƒ”ŽÇ–‡‘Ž‘Œ‹Ž‡”‹ǡ›‡‹ò”òŽ‡”‹‡Ž‡‡›‡†‡˜ƒ‡†‡…‡º‹œǤ
Y. TAMER GÜRKÖK
‡‡Žò†ò”ò
LBTÎN´12
ñOND\=DPDQ
°=(/+$%(5
PSRH`'P[HK]PZVYJVT[Y
Oracle Cloud Bir Sonraki
$íDPD\D*HÁL\RU
Her yıl olduğu gibi bu yıl da IT dünyasının gözü bir haftalığına
San Francisco’daydı. Daha önce söz verdiği gibi dört büyük
ürün duyurusu yapan Oracle, özellikle yeni bulut servislerini
ön plana çıkardı
O
”ƒ…Ž‡’‡‘”Ž†ǯòƒ­ÇŽÇç
‘—珃•ÇÇ”ƒ…Ž‡ǯ•—˜‡
•‡–Ú”ò‡ˆ•ƒ‡‹•‹Ž‡”‹†‡
‘Žƒƒ””›ŽŽ‹•‘›ƒ’–ÇǤŽŽ‹•‘›ƒŽƒçǍͳ
•ƒƒ–•ƒŠ‡†‡ƒŽ†ÇºÇƒ­ÇŽÇ獑—珃•Ç‡•ƒ•Ç†ƒ†ƒŠƒÚ…‡Š‹••‡†ƒ”Žƒ”–‘’Žƒ–Ǖǐ†ƒ
•Úœ˜‡”†‹º‹Ͷ„ò›ò†—›—”—›—›ƒ’–Çǣ
ȈIaaS:ˆ”ƒ•–”—…–—”‡ƒ•ƒ‡”˜‹…‡
Ȉ”ƒ…Ž‡ǯǐ•ƒŠ‹„‹‘Ž†—º—˜‡›Ú‡––‹º‹
“Oracle Private ClouddzŠ‹œ‡–‹
Ȉ—Ž—–—›‰—ŽƒƒŽƒ”Ç‹­‹„‹”†‡ˆƒœŽƒ‹”ƒ…Ç›ƒŠ‹œ‡–˜‡”‡„‹Ž‡˜‡”‹–ƒ„ƒÇƒ–ƒ„ƒ•‡
ͳʹ
Ȉòò›Ž‡Dzin Memorydzšƒ†ƒ–ƒ͵
—›‡‹Ž‹Ž‡”†‡›ƒœÇÇœÇ‹Ž‡”Ž‡›‡
„ÚŽòŽ‡”‹†‡†‡–ƒ›ŽÇ‘Žƒ”ƒ„ƒŠ•‡†‡…‡º‹œǤ
f‹†‹ƒ””›ŽŽ‹•‘ǯ—ƒ­ÇŽÇ獑—珃•Ç28
LBTÎN´12
†ƒ‹†‡–ƒ›Žƒ”ƒ„ƒƒŽÇǤ
ƒ””›ŽŽ‹•‘•ƒŠ‡›‡­Çƒ”­Çƒœ
—Œ‹–•—ǯ›ƒ–‡ç‡ò”‡––‹Ǥ—Œ‹–•—‹Ž‡„‹”Ž‹–‡
‹çŽ‡…‹Ž‡”‹›‡‹˜‡”•‹›‘—òœ‡”‹†‡
­ƒŽÇç–ǍŽƒ”ǐDŽ‡Ž‹”–‡ŽŽ‹•‘ǡڐòòœ†‡‹
›ÇŽÇ„—†Ú‡‹†‡DzOracle uygulamala”ǐdžò›ƒ†ƒ‹–ò‹çŽ‡…‹Ž‡”†‡†ƒŠƒ
ŠÇœŽÇ­ƒŽÇç–Ç”ƒ…ƒdz›‡‹‹çŽ‡…‹‹Ž‡—ŽŽƒÇ…ÇŽƒ”ǐƒ”çǕǐƒ­Çƒ…ƒŽƒ”ǐdž‹Ž‡‰‡–‹”†‹Ǥ
‘Žƒ›Ç•Ç›Žƒ”ƒ…Ž‡’‡‘”Ž†ʹͲͳ͵ǯ‡†ƒ‹”
‡„ò›ò–ò›‘ǯ†ƒ‰‡Ž†‹Ǥ
Oracle Cloud: Tüm Katmanlar
Tek Bir Sağlayıcıdan
ŽŽ‹•‘ƒ”†Ç†ƒ”ƒ…Ž‡Ž‘—†‘—•—†ƒ‹
†—›—”—•—ƒ‰‡­–‹Ǥ—”ƒ†ƒ„‹œŽ‡”‹„—Ž—–
–‡‘Ž‘Œ‹•‹‹„ƒçŽƒ†ÇºÇ†Ú‡‡‰Ú–ò”‡
ǡ„‹Ž‰‹•ƒ›ƒ”†ò›ƒ•ÇÇ›‡‹­ƒºƒ‰‹”‹ç‹‹ƒŽƒ––ÇǤͻͲǯŽƒ”ǐ•‘—†ƒƒŽ‡•ˆ‘”…‡Ǥ…‘
‰‹„‹ϐ‹”ƒŽƒ”ǐ‹Ž„—Ž—–Š‹œ‡–‹‹˜‡”‡›‡
„ƒçŽƒ†ÇºÇÇ•Ú›Ž‡›‡ƒ””›ŽŽ‹•‘ǡ„—
›ƒŽƒçǏǐŠ‡”燛‹„ƒçŽƒ‰Ç…Ç‘Ž†—º——„‡Ž‹”––‹ǤƒŽ‡•ˆ‘”…‡Ǥ…‘ǡͳͻͻͺ›ÇŽÇ†ƒ
“Software as a Servicedz–‡Ž‹ϐ‹‹•—ƒ‹Ž
ϐ‹”ƒŽƒ”†ƒ„‹”‹›†‹Ǥƒ””›ŽŽ‹•‘ǡ›ƒœÇŽÇÇ
•‡”˜‹•‘Žƒ”ƒƒŽƒϐ‹”ƒŽƒ”ǐœƒƒ‹­‹†‡
ˆƒ”ŽÇ—›‰—ŽƒƒŽƒ”Ç„‹”Ž‡ç–‹”‡‹•–‡‡•‹›Ž‡’Žƒ–ˆ‘”‹Š–‹›ƒ…dž—›†—º——†‹Ž‡‰‡–‹”†‹Ǥ
—†ƒDzPlatform as a Servicedz‹Š–‹›ƒ…ǐÇ
†‘º—”—ç–—Ǥƒƒ–ƒƒ‹Ž‡„‹”Ž‹–‡†‡„—Ž—–Š‹œ‡–‹ƒƒŠ–ƒ”–‡•Ž‹ŠƒŽ‡‰‡Ž‡‡‹ç–‹Ǥ‘Žƒ›Ç•Ç›Žƒ—Ž—–‹Ž‹ç‹ǯ‹͵Ǥƒçƒƒ•Ç
‘”–ƒ›ƒ­Ç–ÇǤƒ””›ŽŽ‹•‘„—‘–ƒ†ƒ
“Infrastructure as a ServicedzŠ‹œ‡–‹‹
°=(/+$%(5
‹Ž•—ƒϐ‹”ƒŽƒ”†ƒ„‹”‹‹ʹͲͲͺ›ÇŽÇ†ƒ
ƒœ‘‘Ž†—º——†‹Ž‡‰‡–‹”†‹Ǥ
’‡‘”Ž†ʹͲͳʹ•‘”ƒ•Ç†ƒ”ƒ…Ž‡†ƒˆ”ƒ•–”—…–—”‡ƒ•ƒ‡”˜‹…‡›ƒ‹ƒƒŠ‹œ‡–‹
•—ƒϐ‹”ƒŽƒ”ƒ”ƒ•Çƒƒ–ÇŽÇ›‘”Ǥ
Oracle Cloud’u Farklı Kılan Ne?
ƒ””›ŽŽ‹•‘ǯ—†ƒ•Ú›Ž‡†‹º‹‰‹„‹”ƒ‹’Ž‡”ƒƒ
˜‡ƒƒ‰‹„‹Š‹œ‡–Ž‡”‡œƒ–‡„‹”•ò”‡†‹”•ƒŠ‹’Ǥ
‡‹”ƒ…Ž‡ǯDŽ—‘–ƒ†ƒˆƒ”ŽÇÇŽƒ‡ǫG疇
•———†ƒƒ””›ŽŽ‹•‘ǯ——Ž—–‹Ž‹ç‹ǯ‹
‡„ƒçǐ†ƒ‡Ž‡ƒŽƒ•ÇÇ•‡„‡„‹†‡„—ˆƒ”Ç
‘”–ƒ›ƒ‘›ƒ–ÇǤ—Ž—–—͵ƒçƒƒ›ƒƒ›Ç”ƒ
˜‡„—ƒçƒƒŽƒ”Ç–‡–‡ƒ­ÇŽƒ›ƒŽŽ‹•‘ǡ„—
‘—†ƒ­Úœò•—ƒ„ò›òϐ‹”ƒŽƒ”ǐƒ†ÇÇ
˜‡”‡–‡­‡‹‡†‹Ǥ”ƒ…Ž‡ǯǐ„ò›òŽòºòò
‘”–ƒ›ƒ‘›†—º—‘–ƒ‹•‡–ò„—ϐ‹”ƒŽƒ”ƒ
ƒ›Çƒ†ƒ”ƒ‹’‘Žƒ…ƒ‘Žƒ•ÇǤŽƒ›–Žƒ”ǐ†ƒ
ƒƒ‘—•—†ƒ‡†‹Ž‡”‹‡›‡”‹‡
ƒŽ‡•ˆ‘”…‡ǯ—”ƒ‹’‰Ú”†òŽ‡”‹‹„‡Ž‹”–‡
”ƒ…Ž‡ǯ•—ǡƒƒ‘—•—†ƒ‹•‡ǯ‹†‡º‹Ž
ƒœ‘ǯ—”ƒ‹’‘Žƒ”ƒ„‡Ž‹”Ž‡‹çǤ‘Žƒ›Ç•Ç›Žƒ
”ƒ…Ž‡ǡ„—Ž—–—–òƒ–ƒŽƒ”ǐlj‡Ž‹ç–‹”‡˜‡
ò疇”‹›‡„‹”’ƒ‡–ŠƒŽ‹‡•—ƒ„‹Ž‡–‡ϐ‹”ƒ
‘Žƒ”ƒÚ’Žƒƒ­ÇÇ›‘”Ǥ‹”ƒÇ„—Ž—––‡Ž‹ϐ‹
ƒ”–Ǎç—燍‹Ž†‡ǣ
ȈSaaS:—‹–‡ǡ—‹–‡ǡ—‹–‡Ǧ
ƒŽ‡•ˆ‘”…‡Ǥ…‘†‹”‡”ƒ‹’
Bulutu 3 aşamaya
ayıran ve bu aşamaları
tek tek açıklayan Ellison,
bu konuda çözüm sunan
büyük firmaların adını
vermekten çekinmedi.
Oracle’ın büyüklüğünü
ortaya koyduğu nokta
ise tüm bu firmalara
aynı anda rakip olacak
olması
LBTÎN´12
29
°=(/+$%(5
Ȉƒƒǣ”ƒ…Ž‡ǡŽƒ–ˆ‘”ƒŽƒÇ†ƒƒœƒ”Ž‹†‡”‹ò”òŽ‡”‡•ƒŠ‹’ǣ
”ƒ…Ž‡͓ͳǡƒ˜ƒ͓ͳǡ—•‹‘‹††Ž‡™ƒ”‡͓ͳǡ”ƒ…Ž‡‘…‹ƒŽ‡–™‘”Ǥ
Ȉƒƒǣȋ‡‹†—›—”—•—›ƒ’ÇŽƒ•‡”˜‹•Ž‡”Ȍǣǡǡ‘’—–‡‡”˜‹…‡ǡ
–‘”ƒ‰‡‡”˜‹…‡Ǧšƒ†ƒ–ƒǡšƒŽ‘‰‹…ǡ—’‡”Ž—•–‡”ǡϐ‹‹ƒ†Ǧ
Amazon.com Direkt Rakip
ò„—ò”òŽ‡”Ž‡„‹”Ž‹–‡”ƒ…Ž‡ƒ”–Ǎò疇”‹Ž‡”‹‡‘’Ž‡„‹”„—Ž—–
­Úœòò•—ƒ„‹Ž‡…‡ŠƒŽ‡‰‡Ž‹›‘”Ǥƒ””›ŽŽ‹•‘ǯ—„—‘—†ƒ›ƒ’–ǺÇ
„‡œ‡–‡„ƒ•‹–˜‡ƒŽƒçǎƒ•Ç‘Žƒ›ǣŽ‡–”‹’”‹œ‹ǤǤǤ”ƒ…Ž‡Ž‘—†ǯ—
‡Ž‡–”‹•ƒºŽƒ›Ç…ÇŽƒ”ǐƒ„‡œ‡–‡ŽŽ‹•‘ǡ–‡‡Ž‰Ú”‡˜‹ò疇”‹›‡
‡Ž‡–”‹—Žƒç–Ç”ƒ‘Ž†—º——˜‡„——›ƒ’ƒ”‡ˆƒ”ŽÇ‡‡”Œ‹–ò”Ž‡”‹ǡ
ƒ”ƒçǍ›ƒ’ÇŽƒ”—ŽŽƒÇŽ†ÇºÇÇ†‹Ž‡‰‡–‹”†‹Ǥƒƒ–‡˜†‡‹—ŽŽƒÇ…Ç
•ƒ†‡…‡ϐ‹ç‹‡Ž‡–”‹’”‹œ‹‡–ƒƒ”˜‡‰‡”‹•‹‹†òçò‡œǤŽ‡–”‹º‹ƒ•ÇŽ
ò”‡–‹Ž†‹º‹˜‡‡˜‡ƒ•ÇŽ—Žƒç–ǺǑŽƒ”Ç‹Ž‰‹Ž‡†‹”‡œǤ›”Ç…ƒ‡Ž‡–”‹º‡
—Žƒçƒ‹­‹›ƒ–ǔǏ›ƒ’ƒǡ„ò›ò’ƒ”ƒŽƒ”Šƒ”…ƒƒœ‘”—†ƒƒŽƒœŽƒ”Ǥ‡›ƒ’ƒŽƒ”lj‡”‡‡—ŽŽƒ†ÇŽƒ”LJŽ‡–”‹º‹’ƒ”ƒ•ÇÇچ‡‡–‹”Ǥ
G疇”ƒ…Ž‡ǯǐò疇”‹Ž‡”‡•—ƒ…ƒºÇ„—Ž—–Š‹œ‡–‹†‡„—ƒ–Ǻƒ•ƒŠ‹’Ǥ
‹œ„—Ž—–Š‹œ‡–‹‹ƒŽÇǡ—ŽŽƒÇ˜‡‰‡”‹•‹‹”ƒ…Ž‡ǯƒ„Ç”ƒÇǤ‡ƒ†ƒ”
—ŽŽƒÇ”•ƒÇœǡ‘ƒ†ƒ”ƒ›ŽÇò…”‡–Ú†‡›‹Ǥ
Oracle Private Cloud
G‹…‹Ú‡Ž‹†—›—”—‹•‡Úœ‡Ž„—Ž—–Š‹œ‡–‹‘Ž†—Ǥ—Š‹œ‡–ǡƒ•ŽÇ†ƒ
›—ƒ”džƒ„ƒŠ•‡––‹º‹‹œ͵ƒçƒƒŽÇŠ‹œ‡–Ž‡”‹ƒ’•Ç›‘”Ǥƒƒ–ڐ‡Ž‹„‹”
ˆƒ”Ç˜ƒ”ǣ‹œ‹‰ò˜‡Ž‹†—˜ƒ”ǐǜǐƒ”ƒ•Ç†ƒ‰Ú”‡˜›ƒ’Ç›‘”Ǥ”ƒ…Ž‡
Ž‘—†Š‹œ‡–‹‹„‹”—œƒ–Ç•Ç‘ŽƒÚœ‡Ž„—Ž—–Š‹œ‡–‹‹Ž‡”ƒ…Ž‡ǡ‡†‹
†‘ƒÇƒŽ–›ƒ’ǕǐÇȋšƒŽ‘‰‹…ǡšƒ†ƒ–ƒǡ—’‡”Ž—•–‡”˜‡•ƒƒŽŽƒç–ǔǎÇ熇’‘ŽƒƒȌ•‹œ‹˜‡”‹‡”‡œ‹‹œ‡›‡”Ž‡ç–‹”‹›‘”Ǥƒƒ–•‹•–‡›‹‡
”ƒ…Ž‡ǯƒƒ‹–˜‡›Ú‡–‹‹†‡”ƒ…Ž‡–ƒ”ƒˆÇ†ƒ›ò”ò–òŽò›‘”ǤڛŽ‡…‡
‰ò˜‡Ž‹†—˜ƒ”ǐǜ†ƒÚ…‡ǡ‡†‹˜‡”‹‡”‡œ‹‹œ†‡‰Ú”‡˜›ƒ’ƒ„‹”
•‹•–‡‡„—Ž—–•‡”˜‹•‹†‡‘Ž†—º—‰‹„‹ƒ›ŽÇ—ŽŽƒÇ„‡†‡Ž‹Ú†‡›‡”‡
•ƒŠ‹’‘Ž—›‘”•——œǤ
”ƒ…Ž‡”‹˜ƒ–‡Ž‘—†ǡ˜‡‰‹„‹–ò”ƒ…Ž‡›ƒœÇŽÇŽƒ”ǐÇ
­ƒŽÇç–Ç”ƒ„‹Ž†‹º‹‰‹„‹Ǧ—•‹‡••—‹–‡ǡ‡‘’Ž‡‘ˆ–ǡ‹‡„‡Ž‰‹„‹—›ƒ”ŽƒÇç
›ƒœÇŽÇŽƒ”Žƒ†ƒ—›—Ž—Ǥ›”Ç…ƒ”ƒ…Ž‡Ž‘—†˜‡”ƒ…Ž‡”‹˜ƒ–‡Ž‘—†
–òò›Ž‡ƒ›ÇƒŽ–›ƒ’ǛǍ—ŽŽƒÇ›‘”˜‡„‹”„‹”‹›Ž‡‘Žƒ›ŽÇŽƒ„ƒºŽƒ–Ç
—”ƒ„‹Ž‹›‘”Ǥ‘Žƒ›Ç•Ç›Žƒ”ƒ…Ž‡”‹˜ƒ–‡Ž‘—†ǯ†ƒ‰‡Ž‹ç–‹”†‹º‹‹œ„‹”
—›‰—Žƒƒ›Çڜ‡Ž„—Ž—–ƒ–ƒçǛƒ„‹Ž‹›‘”›ƒ†ƒ”ƒ…Ž‡Ž‘—†ǯ—–‡•–ǡ›‡†‡Ž‡‡‰‹„‹‹çŽ‡Ž‡”‹­‹—ŽŽƒÇ’Úœ‡Ž„—Ž—–•‹•–‡‹‹œ‹”‹•‡ƒ–ƒÇç
‘Ž—›‘”•——œǤ
Multitenancy Kavramı
”ƒ…Ž‡ƒ–ƒ„ƒ•‡ͳʹ…ǡƒ””›ŽŽ‹•‘ǯ—ò­ò…ò„ò›ò†—›—”—•—‘Ž†—Ǥ
‹”ƒÇ”ƒ…Ž‡ƒ–ƒ„ƒ•‡ò”òòò›‡‹˜‡”•‹›‘—‘Žƒͳʹ…ǯ‹‹•‹†‡„—Ž—ƒDzCdzŠƒ”ϐ‹Ž‘—†‡Ž‹‡•‹‹–‡•‹Ž‡†‹›‘”Ǥƒ””›ŽŽ‹•‘ǡ­‘
ڐ‡˜‡”†‹Ž‡”‹„—ò”òò‰‡Ž‹ç–‹”‡‹­‹Ͷ›ÇŽ†Ç”­ƒŽÇç–ǍŽƒ”ǐǕڛŽ‡†‹Ǥ
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–—–ƒ„‹Ž‡…‹††‹„‹”ƒŽ‹›‡–˜‡‹ç›òò‘Ž—ç–—”—›‘”Ǥ
”ƒ…Ž‡ǯǐ•—†—º—•‹•–‡‹•‡„—‹çŽ‡‹˜‡”‹–ƒ„ƒÇƒ–ƒÇƒ‹†‹”‹›‘”Ǥ
‡”—›‰—Žƒƒ‹­‹ƒ›”Ç•ò”‡­Ž‡”˜‡„‡ŽŽ‡—ŽŽƒƒ›‡”‹‡–‡„‹”ƒƒ
•‹•–‡‰‡–‹”‡”ƒ…Ž‡ƒ›”Ç…ƒDzContainer Databasedz›ƒ‹–ƒçǛDžǘ‡”‹–ƒ„ƒÇƒ˜”ƒÇÇŠƒ›ƒ–Ǐǜƒ‰‡–‹”‹ç‘Ž—›‘”Ǥ—˜‡”‹–ƒ„ƒÇǡ–ò—›‰—ŽƒƒŽƒ”ǐòœ‡”‹†‡­ƒŽÇ烄‹Ž‡•‹‹­‹‰‡Ž‹ç–‹”‹Ž‹çڜ‡Ž„‹”‹ƒ”‹›‡•ƒŠ‹’
˜‡‹•–‡†‹º‹‹œ—›‰—ŽƒƒŽƒ”Ç–‡„‹”˜‡”‹–ƒ„ƒÇƒƒ–ƒ”Ç’­ƒŽÇ烄‹Ž‡‹œ‹
•ƒºŽÇ›‘”Ǥ•‹†‡–ò„——›‰—ŽƒƒŽƒ”‹­‹ƒ›”Ç„‹”„‡ŽŽ‡˜‡‹çŽ‡–‹•‹•–‡30
LBTÎN´12
°=(/+$%(5
‹‰‡”‡‡„‹Ž‹›‘”†—Ǥƒ””›ŽŽ‹•‘ǡ›‡‹•‹•–‡‹
„‡ŽŽ‡Ž‡”‡„‡œ‡–‹›‘”Ǥ—”ƒ†ƒ–ƒçǛDžǘ‡”‹
–ƒ„ƒÇ„‹Ž‰‹•ƒ›ƒ”ǡ‡Ž‡‡…‡—›‰—Žƒƒ‹•‡
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„‹”Ž‹–‡‡Ž‡‡›‡–‡”Ž‹‘Ž—›‘”Ǥƒ„‹‹•‹•–‡
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‹­‹†‡‰‡­‡”Ž‹Ǥƒ‹–ƒçǛDžǘ‡”‹–ƒ„ƒÇǡ„‹”†‡
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ʹͲͳ͵ǯ–‡’‹›ƒ•ƒ†ƒ‘Žƒ…ƒǤ
Oracle Exadata X3
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„‡ŽŽ‡º‹òœ‡”‹‡­ƒŽÇ烄‹Ž‹›‘”Ǥ”ƒ…Ž‡ǡ„—›ò•‡
„‡ŽŽ‡‹Š–‹›ƒ…ǐǍƒ”çǎƒ›ƒ„‹Ž‡‹­‹–‡„‹”
ƒ…òœ‡”‹†‡ʹ͸‡”ƒ„›–‡˜‡Žƒ•Š
„‡ŽŽ‡—ŽŽƒÇ›‘”Ǥo•–‡Ž‹ͳͲƒ–•ÇÇç–Ç”ƒ
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›ƒ˜ƒç†‹••ò”ò…òŽ‡”‹›‡”‹‡„ò–ò‹çŽ‡­‘
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šƒ†ƒ–ƒ͵ŠƒÇ†ƒ„‹”ƒœ†ƒŠƒ–‡‹„‹Ž‰‹
˜‡”‡‰‡”‡‹”•‡ǣʹǯ›‡‰Ú”‡Ͷƒ–†ƒŠƒˆƒœŽƒ
Žƒ•Š„‡ŽŽ‡ȋƒ…„ƒçǐƒʹʹȌǡΨ͵͵†ƒŠƒ
ˆƒœŽƒ˜‡”‹ƒÇçÇȋ­ƒŽÇç–ǔǔ‡ͳͲͲ
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Oracle Platinum Services
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•‡”˜‹•‹†ƒŠƒ†—›—”—•——›ƒ’–ÇǤDzPlatinum
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”ƒ…Ž‡ǡ„—•‡”˜‹•‹•—†—º—ò疇”‹Ž‡”‹‡͹ȀʹͶ
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›ƒ•Ç†Ç˜‡˜‹†‡‘›ƒ›ÇŽƒ†Ç–ƒͺ‰ò•‘”ƒ
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†‡‡›‹‹‹‰ò…ò„—dzǤ
Oracle Euro Bazında Büyüdü
ƒ””›ŽŽ‹•‘ǡϐ‹”ƒÇ•‘­‡›”‡–‡
‰‡Ž‹”Ž‡”‹‹„‹”‹–ƒ”†ò珇•‹‘—•—†ƒ
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†‘Žƒ”ǐ—”‘ƒ”çǕǐ†ƒ‰ò­Ž‡‡•‹‡
„ƒºŽÇ›‘”Ǥ˜”—’ƒǯ†ƒ­‘„ƒçƒ”ǎNj率”‰‡”­‡Ž‡ç–‹”†‹Ž‡”‹‹„‡Ž‹”–‡ŽŽ‹•‘ǡƒ•ŽÇ†ƒ
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›ƒçƒ†ÇºÇƒ†‹ƒ–­‡‹›‘”Ǥƒ””›ŽŽ‹•‘ǡ
ڜ‡ŽŽ‹Ž‡—‹…”‘•›•–‡••ƒ–ǐƒŽƒ•Ç
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†‘ƒÇƒŽ‡‹•‘†Ú‡†‡ΨͳͲͲ…‹˜ƒ”ǐ†ƒ„ò›ò‡›ƒçǛ‘”Ǥ
”ƒ…Ž‡ǯǐʹͲͳ͵›ÇŽÇ†ƒ„ò›ò„‹”•ƒ–ǐƒŽƒ
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˜‡Úœ‡ŽŽ‹Ž‡†‘ƒÇƒŽƒÇ†ƒ›ò•‡
ŠÇœ†ƒ„ò›ò‡›‹’ŽƒŽÇ›‘”Ǥ
LBTÎN´12
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OHZHU'P[HK]PZVYJVT[Y
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Doğru kullanıldığında
kuruma büyük avantajlar
sağlayan ERP, yanlış yaklaşım
sonucunda ise tam bir
karmaşaya dönüşüyor.
ERP’nin bir IT projesi değil,
kurumsal gelişim projesi
olduğunu anlamak şart
E
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Š‡”•‡–Ú”†‡—”—ƒŠ‹œ‡–‹˜‡”‹›‘”Ǥͳͻ͸͸›ÇŽÇ†ƒ
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ƒ›ƒŽƒ”ǘ‡”‹Ž‹—ŽŽƒƒ„‹Ž‡˜‡”‡ƒ„‡–‡ƒ”çLjƒ”ŽÇŽƒçƒ„‹Ž‡
‹•–‹›‘”Žƒ”Ǥ—‘–ƒ†ƒǢϐ‹”ƒŽƒ”ǐ‡•‹ǡŠƒ–ƒŽǡ‡†‹Ž‡”‹‡Úœ‰ò‘Žƒ”ƒ
‰‡Ž‹ç–‹”‹ç‘Ž†—Žƒ”Ç›ƒœÇŽÇƒŽ–›ƒ’ÇŽƒ”ǐ†ƒ‘†‡”ǯŽ‡”‡‰‡­‡Ž‡”‹
„‹”œ‘”—Ž—Ž—ŠƒŽ‹‹ƒŽÇ›‘”Ǥ‹œ†‡‡„‹‘Žƒ”ƒ‰‡Ž‹ç–‹”†‹º‹‹œ
32
LBTÎN´12
5°3257$­Úœòòòœ‘Žƒ‡„‹͵‹Ž‡ϐ‹”ƒŽƒ”ƒ
‘—•—†ƒ‡‹†‡ƒŽ­Úœòò•—ƒ›Ç
Š‡†‡ϐŽ‡†‹Ǥ
ǯ›‹Ú‡Ž‹ÇŽƒ—•—”Žƒ”Çڐ‡†‡”‡…‡Ž‡”‹‡‰Ú”‡•Ç”ƒŽƒƒ‰‡”‡‹”•‡Ǣڐ…‡Ž‹Ž‡ϐ‹”ƒŽƒ”ǐ„‘›—–Žƒ”ǐƒ†‡º‹‡‹•–‹›‘”—Ǥ.‘
ò­òϐ‹”ƒŽƒ”ǐǯ•‹œ†‡›Ú‡–‡„‹Ž‡…‡º‹‹
†‡•Ú›Ž‡‡òòǤ…ƒ‹…‡Ž‡†‹º‹‹œ†‡Ǣ„‹”†‡­‘‘ϐ‹•Ž‘ƒ•›‘—ǡò”ò­‡ç‹–Ž‹Ž‹º‹ǡ
„‹”†‡­‘–‡†ƒ”‹­‹‹Ž‡­ƒŽÇ珃ǡ„‹”†‡­‘ƒƒŽ†ƒ•ƒ–Ççǡ­‘†‡’‘Ž—‘”–ƒŽƒ”†ƒò”òŽ‡”‹
†‘º”—†ƒºÇ–ǏŽƒ”Çǡ’‡”ƒ‡†‡•ƒ–Ç琑–ƒŽƒ”Ç
‹Ž‡Ž‘Œ‹•–‹‡–‡‰”ƒ•›‘Žƒ”Çǡò”‡–‹‹˜‡”‹Ž‹Ž‹º‹‹–ƒ‹„‹ǡϐ‹ƒ•ƒÇ›Ú‡–‹‹ǡ„‡ŽŽ‹„‹”„‘›—–ƒ—ŽƒçÇ焋”ϐ‹”ƒÇ‹•ƒƒ›ƒŽƒ”ǐǐ
›Ú‡–‹‹Ǣ–ò•ò”‡­Ž‡”‹‡–‡‰”‡‘Ž†—º—˜‡
–ò„‹Ž‰‹‹ƒÇ†ƒ”ƒ’‘”Žƒƒ„‹Ž‡…‡º‹„‹”
•‹•–‡‹‹çƒ”–‘ç—›‘”Ǥ
ǯ›‹ϐ‹”ƒŽƒ”‹­‹Ú‡Ž‹ÇŽƒ„‹”„ƒçƒ
—•—”†ƒ•‹•–‡†‡‹˜‡”‹‹òœ‡”‹†‡ƒ”ƒ”
ƒŽÇƒ„‹Ž‡…‡ç‡‹Ž†‡‡ˆ‘”ƒ•›‘ƒ†Úòç–ò”òŽ‡•‹ǡ„—„‹Ž‰‹‹‘Žƒ›‡”‹ç‡„‹Ž‹”‘Žƒ•Ç˜‡
„—•ƒ›‡†‡ϐ‹”ƒÇ”ƒƒŽƒ”Žƒ›Ú‡–‹Ž‡•‹‹
•ƒºŽƒƒ•Ç†Ç”Ǥǯ›‹—ŽŽƒƒ†‡’ƒ”–ƒŽƒ”†ƒ‹—ŽŽƒÇ…ÇŽƒ”ǐ‰òŽò‹çŽ‡”‹‹–ƒ‹’‡––‹Ž‡”‹–ò•ò”‡­Ž‡”‹‡–‡‰”‡‘ŽƒŽƒ”Çǡƒ›Ç˜‡”‹‹
ˆƒ”ŽÇ•‹•–‡Ž‡”†‡–‡”ƒ”Žƒƒƒ•Çǡ–‡‹ŽŽ‡ç–‹”‹Ž‹çò”òǡ–‡†ƒ”‹­‹˜‡ò疇”‹„‹Ž‰‹Ž‡”‹‹Ž‡
­ƒŽÇçǎƒ•Çǯ‹‡Ú‡Ž‹ˆƒ›†ƒŽƒ”ǐ†ƒ
†‹›‡„ƒŠ•‡†‡„‹Ž‹”‹œǤò„‹Ž‰‹Ž‡”‹‡–‡‰”‡
‘Ž†—º—„‹”•‹•–‡‹Ǣϐ‹”ƒŽƒ”ǐ†ƒŠƒŠÇœŽÇ
Šƒ”‡‡–‡–‡Ž‡”‹‹˜‡†ƒŠƒƒœƒŽ‹›‡–Ž‡†ƒŠƒ
‡–‹­ƒŽÇ珃Žƒ”ǐǏòòÇŽƒ…ƒǡ’ŽƒŽƒƒ
•ò”‡­Ž‡”‹‹›ò”ò–ò”‡ϐ‹”ƒŽƒ”ǐ•ƒ–Ç玃”ǐÇ
˜‡ƒ”Œ’‘–ƒ•‹›‡ŽŽ‡”‹‹‡›ò•‡•‡˜‹›‡›‡
­Çƒ”–ƒ…ƒǡ‹çŽ‡–‡ƒŽ‹›‡–Ž‡”‹‹ƒœƒŽ–ƒ…ƒǡò•–
›Ú‡–‹‹˜‡”†‹º‹Š‡†‡ϐŽ‡”‹ϐ‹”ƒŽƒ”ǐ›Ú‡––‹Ž‡”‹ƒ›ƒŽƒ”ƒ˜‡‘’‡”ƒ•›‘Žƒ”ƒ•ƒ›Ç•ƒŽ
‘Žƒ”ƒ„ƒºŽƒƒŽƒ”ǐǏòòÇŽƒ…ƒ–Ç”Ǥ
Bir ERP çözümünden beklenen
˜‡”‹‹ƒŽÇƒ•Ç‹­‹—”—Žƒ”ƒ‡
‰‹„‹‰Ú”‡˜Ž‡”†òçò›‘”ǫ
Y…‡Ž‹Ž‡—”—Žƒ”ǐ‡†‹‹Š–‹›ƒ­Žƒ”ǐÇ
„‡Ž‹”Ž‡‡Ž‡”‹ǡ„—‹Š–‹›ƒ­Žƒ”dž‘º”—ƒŽƒ›ƒ”ƒǡ
‡˜…—–‹ç•ò”‡­Ž‡”‹‹†‡‰ÚœÚò†‡„—Ž—†—”ƒ”ƒ„‹”ƒƒŽ‹œ›ƒ’ƒŽƒ”ǘ‡„—ƒƒŽ‹œ
†‘º”—Ž–—•—†ƒ›‘ŽƒŽƒŽƒ”lj‡”‡‡–‡†‹”Ǥ
—‡†‡Ž‡‹Š–‹›ƒ­Žƒ”„‡Ž‹”Ž‡†‹–‡•‘”ƒǡ
‹Š–‹›ƒ­Žƒ”Ǎƒ”çǎƒ›ƒ…ƒ‡†‘º”—­Úœòò
•‡­‹Ž‡Ž‹†‹”Ǥ
Y‡Ž‹„‹”„ƒçƒ‘—Ǣϐ‹”ƒŽƒ”ǯ›‹
›ƒŽÇœ…ƒ„‹”„‹Ž‹ç‹’”‘Œ‡•‹‘Žƒ”ƒ†‡º‹Žǡ„‹”‹ç
’”‘Œ‡•‹‘Žƒ”ƒ›Ú‡–‡Ž‹†‹”Ǥò‹ç‘”–ƒŽƒ”Çǡ
ò疇”‹Ž‡”˜‡–‡†ƒ”‹­‹Ž‡”‹­‹›‡‹„‹”†Ú‡
‘Žƒ•‹•–‡‹‡‰‡­‹ç•ò”‡…‹†‡Úœ‡ŽŽ‹Ž‡
ò•–›Ú‡–‹˜‡ƒƒŠ–ƒ”—ŽŽƒÇ…ÇŽƒ”†ƒ„—
ƒŽƒ›Ç玃‹ç‹‹­‹†‡‘ŽƒŽÇŽƒ”†Ç”Ǥ
‹”†‹º‡”‘—ǣ’”‘Œ‡•‹†‡ϐ‹”ƒŽƒ”
‰‡‡ŽŽ‹Ž‡•ò”‡­Ž‡”‹‹‹›‹Ž‡ç–‹”‡‹­‹†‡º‹ç‹Ž‹Ž‡”›ƒ’ƒ”Žƒ”Ǥ‡º‹ç‹‡ƒ­ÇŽÇ˜‡ŠÇœŽÇ
ƒ”ƒ”ƒŽƒ„‹Ž‡ǡ—”—Žƒ”‹­‹Ú‡Ž‹Ǥ——
•ƒºŽƒ›ƒ„‹Ž‡‹­‹•ƒºŽƒ›Ç…Ǖǘ‡ǯ›‹
—›ƒ”Žƒ›ƒϐ‹”ƒÇ†ƒ„‹”‡”‘”–ƒ‘Žƒ”ƒ„‹”Ž‹–‡˜‡›ƒÇ­ƒŽÇ珃Žƒ”lj‡”‡Ž‹Ǥ‹–‡‹
•ƒºŽƒ›Ç…Ǖǐǐϐ‹”ƒ›ƒƒ”ƒ”˜‡”‡•ò”‡…‹†‡
›Ú‰Ú•–‡”‡•‹ǡ‰‡”‡–‹º‹†‡‡•–”ƒÚœ˜‡”‹‹Ž‡
­ƒŽÇ珃•Çǡ›‡‹Ž‹Ž‡”‹˜‡—›‰—ŽƒƒÚ”‡Ž‡”‹‹
’ƒ›Žƒçƒ•Çڐ‡Ž‹Ǥ
—”—Žƒ”ǐڜ‡ŽŽ‹Ž‡ƒƒŠ–ƒ”—ŽŽƒÇ…ÇŽƒ”ǐǐ
œƒƒŽƒ”ǐǒ”‘Œ‡•‹‡ƒ›Ç”ƒŽƒ”ǐǕƒºŽƒ›ƒ…ƒ„‹”‘”–ƒŠƒœÇ”Žƒƒ•Çǡ‰òŽò‘’‡”ƒ•›‘Žƒ”†‡˜ƒ‡†‡”‡„‹”›ƒ†ƒ†ƒ
’”‘Œ‡–‘’Žƒ–ÇŽƒ”ǐƒœƒƒƒ›Ç”ƒ•Ç˜‡”‹
ƒ­Ç•Ç†ƒÚ‡Ž‹†‹”Ǥ
’”‘Œ‡Ž‡”‹„‹”­‘•ƒϐŠƒ†ƒ‘Ž—珃–ƒ†Ç”Ǣ
›—ƒ”džƒ†ƒ†‡º‹†‹º‹‹œòœ‡”‡’”‘Œ‡Ú…‡•‹
‹Š–‹›ƒ­Žƒ”ǐƒƒŽ‹œ‡†‹Ž†‹º‹„‹”ŠƒœÇ”ŽÇ•ò”‡…‹ǡ
„—ƒƒŽ‹œ†‘º”—Ž–—•—†ƒ„‡Ž‹”Ž‡‡…‡
•‡­‹‹ǡ—”—Ž—•ò”‡…‹ǡ…ƒŽÇ—ŽŽƒÇƒ‰‡­‹ç
˜‡—œ—˜ƒ†‡Ž‹†‡•–‡‰‹„‹‡˜”‡Ž‡”‹ƒ’•ƒƒ–ƒ†Ç”Ǥ—‘–ƒ†ƒ’”‘Œ‡„‡Ž‡–‹Ž‡”‹‹ǡ
’”‘Œ‡•ƒϐŠƒŽƒ”ǐÇǡ‡•‹•ò”‡­Ž‡”†‡›‡‹Ž‡”‹‡
‰‡­‹ç‹›Ú‡–‡„‹Ž‡ŽƒœÇǤ——‹­‹†‡Š‡
•ƒºŽƒ›Ç…Ç•Ç‹Ž‡Š‡†‡—”—‹­‡”‹•‹†‡
­ƒŽÇ烐Žƒ”‹Ž‡†òœ‡Ž‹‹Ž‡–‹ç‹Ú‡Ž‹ǤƒŽÇ
—ŽŽƒÇƒ‰‡­‹Ž‡…‡œƒƒǡ„—•ò”‡­–‡‡Ž‡”
†‡º‹ç‡…‡ǡ‡†‡†‡º‹ç‡…‡ǡˆƒ›†ƒŽƒ”ǐ‡
‘Žƒ…ƒ‰‹„‹’‡­‘„‹Ž‰‹‹‡–Ž‡ç–‹”‹Ž‡•‹˜‡
—”—‹­‹†‡„—„‹Ž‹…‹‘Ž—ç–—”—Žƒ•Ç‰‡”‡Ǥ
‡­‘Ú‡Ž‹‡˜”‡•‹„—Ž—ƒ’”‘Œ‡Ž‡”‹‹­‹•‡­‹›ƒ’ÇŽÇ”‡›ƒŽÇœ…ƒ‰òŽò
‹Š–‹›ƒ­Žƒ”‰ÚœÚò†‡„—Ž—†—”—ŽƒƒŽÇǡ
‹Ž‡”‹†‡†‘ºƒ„‹Ž‡…‡‹Š–‹›ƒ­Žƒ”džƒƒ”çǎƒ›ƒ„‹Ž‡…‡„‹”›ƒ’Ç•‡­‹Ž‡Ž‹†‹”Ǥ—†ƒ†‘Žƒ›Çǡ
ò”òòƒ’•ƒÇ˜‡ƒŽ–›ƒ’Ç•Ç‹…‡Ž‡‡Ž‹ǡ
•ƒºŽƒ›ƒϐ‹”ƒÇ—œ—˜ƒ†‡Ž‹†‡•–‡º‹‰Úœ
ڐò†‡„—Ž—†—”—ŽƒŽÇ†Ç”Ǥ”‘Œ‡•ò”‡•‹…‡Ǣ
•ƒºŽƒ›Ç…Ç‹Ž‡„‹”Ž‹–‡‘”–ƒ’”‘Œ‡’ŽƒÇÇ
†òœ‡Ž‹‘Žƒ”ƒ‹œŽ‡‡•‹ǡ‹Ž‘‡–”‡–ƒçŽƒ”ǐƒ
œƒƒÇ†ƒ‡”‹ç‹Ž‡…‡º‹‹‘‹–Ú”‡†‹Ž‡•‹ǡ
‘Žƒ•Ç‰‡…‹‡Ž‡”‹Ž‡‹Ž‰‹Ž‹‡”‡—›ƒ”Ǐ‡ƒ‹œƒŽƒ”ǐǐ›ò”ò”Žòº‡‘ƒ•Ç˜‡„—•ƒ›‡†‡
’”‘Œ‡”‹•Ž‡”‹‹›Ú‡–‹Ž‡•‹ǯ†‡ƒŽÇƒ…ƒ
˜‡”‹ƒ­Ç•Ç†ƒÚ‡Ž‹†‹”Ǥ
—”—Žƒ”†ƒ­ÚœòŽ‡”‹‹—›‰—Žƒƒ•Ç
ڐ‡Ž‹„‹”†‡º‹ç‹˜‡†Úòçò•ò”‡…‹†‹”Ǥ—
ƒŽƒ†ƒ­Úœòò–ò›Ú‡–‹…‹Ž‡”˜‡­ƒŽÇ烐Žƒ”–ƒ”ƒˆÇ†ƒ„‡‹•‡‡•‹­Úœòò†‡„‡Ž‡‡˜‡”‹‹˜‡„ƒçƒ”Ç›ƒ‡Ž†‡‡–‡
†‡‡Ú‡Ž‹‘–ƒ†Ç”Ǥ
Nebim ERP ile ilgili ne gibi çözümler
•——›‘”ǫ
‡„‹‘Žƒ”ƒ‡„‹͵­Úœòòòϐ‹”ƒŽƒ”ƒ•—ƒ–ƒ›ÇœǤ‡„‹͵Ǣ’ŽƒŽƒƒ†ƒ
•ƒ–ǐƒŽƒ›ƒǡò”‡–‹†‡•‡˜‹›ƒ–ƒǡ–ò•ƒ–Çç
ƒƒŽŽƒ”ǐ†ƒ‹—­‘–ƒŽƒ”†ƒ‰‡”­‡Ž‡ç‡
•ƒ–Ç疃•ƒ–Ç畑”ƒ•ÇŠ‹œ‡–Ž‡”‡ƒ†ƒ”Ǣ„‹”
’‡”ƒ‡†‡…‹ǡ–‘’–ƒ…Ç›ƒ†ƒò”‡–‹…‹ϐ‹”ƒÇ
‰‡”‡•‹‹†—›ƒ…ƒºÇ–ò‹ç•ò”‡­Ž‡”‹‹„ƒç–ƒ
•‘ƒƒ’•ƒƒ–ƒ†Ç”Ǥ
‡„‹͵ǯò†‡•–‡Ž‡†‹º‹‹ç•ò”‡­Ž‡”‹˜‡ˆ‘•‹›‘Žƒ”–ƒ•ƒ”ŽƒÇ”‡Ǣڜ‡ŽŽ‹Ž‡’‡”ƒ‡†‡ǡ
–‘’–ƒ•ƒ–Ç瘇ò”‡–‹‰‡”­‡Ž‡ç–‹”‡ǡ–‘’–ƒǡ
’‡”ƒ‡†‡ǡ„ƒ›‹‰‹„‹­‘ƒƒŽŽÇ›ƒ’ÇŽƒ”Ç
‘Žƒǡ­‘—Ž—•Ž—‘’‡”ƒ•›‘Žƒ”ÇŠ‡†‡ϐŽ‡›‡
ϐ‹”ƒŽƒ”ǐ‰‡”‡•‹‹Ž‡”‹‰ÚœÚò†‡„—Ž—†—”—Ž—ç–—”Ǥ‡„‹͵ǯò‘”–ƒ„‹”’Žƒ–ˆ‘”
òœ‡”‹†‡‰‡Ž‹ç–‹”‹Ž‹ç‘Žƒ—›‰—ŽƒƒŽƒ”ÇǢ
ϐ‹”ƒŽƒ”ǐ–ò‘ϐ‹•Ž‡”‹†‡ǡˆƒ„”‹ƒŽƒ”ǐ†ƒ
˜‡’‡”ƒ‡†‡•ƒ–Ç琑–ƒŽƒ”ǐ†ƒǦŠ‡ƒ”ƒ
‘ϐ‹•–‡Š‡†‡Ú‘ϐ‹•–‡ȋȌǦ‰Ú”‡˜ƒŽƒ
—ŽŽƒÇ…ÇŽƒ”ǐ‰‡”‡•‹‹†—›†—Žƒ”Ç•ò”‡­Ž‡”‹
ƒ’•ƒƒ–ƒ†Ç”Ǥ——›ƒÇ•Ç”ƒǡϐ‹”ƒŽƒ”ǐ‹ç
„‹”Ž‹º‹†‡‘Ž†—Žƒ”Ç‹ç‘”–ƒŽƒ”ǐǐ•ƒ–Ç玃”ǐǐǡ
•–‘Žƒ”ǐǐ˜‡Šƒ––ƒ—Šƒ•‡„‡Ž‡”‹‹†‡ƒ›Ç
’Žƒ–ˆ‘”—òœ‡”‹†‡›Ú‡–‹Ž‡•‹‡„‹
͵–ƒ”ƒˆÇ†ƒ†‡•–‡Ž‡‡–‡†‹”Ǥ
‡„‹͵–ò„—ˆ‘•‹›‘‡ŽŽ‹º‹‘†òŽ‡”
ƒ…ƒ„‹”„‹”Ž‡”‹‹Ž‡–òò›Ž‡‡–‡‰”‡‘Žƒ”ƒ
­ƒŽÇ烐—›‰—ŽƒƒŽƒ”‹Ž‡•ƒºŽƒƒ–ƒ†Ç”Ǥ‡†‹
ƒ”ƒŽƒ”ǐ†ƒ„‡Ž‹”Ž‹œƒƒŽƒ”†ƒDz„ƒ–…Šdz˜‡”‹
ƒŽ‹‹Ž‡Ç•‡‡–‡‰”‡‘Žƒ­ÚœòŽ‡”‹
ƒ•‹‡ǡ‡„‹͵—›‰—ŽƒƒŽƒ”ǃ›Ç’Žƒ–ˆ‘”
òœ‡”‹†‡­ƒŽÇ珃–ƒǡ‰‡”­‡œƒƒŽÇ‘Žƒ”ƒ
˜‡”‹‡–‡‰”ƒ•›‘—•ƒºŽƒƒ–ƒ˜‡‘”–ƒ„‹”
‡„‹͵˜‡”•‹›‘—‘Žƒ”ƒƒ›Çƒ†ƒ
‰ò…‡ŽŽ‡‡–‡†‹”Ǥ—•ƒ›‡†‡‡„‹͵Š‡
‹çŽ‡–‡–‘’Žƒ•ƒŠ‹’‘ŽƒƒŽ‹›‡–Ž‡”‹‹
‡ƒœƒ‹†‹”‡–‡ǡŠ‡†‡†‡’ƒ”–ƒŽƒ”ƒ”ƒ•Ç
—”—•ƒŽ˜‡”‹„ò–òŽòºòò‰‡”­‡œƒƒŽÇ
‘Žƒ”ƒ•ƒºŽƒƒ–ƒ†Ç”Ǥ
G’Ž‡‡–ƒ•›‘ȋYœ‡ŽŽ‡ç–‹”‡Ȍ
—”—Žƒ”ǐ›ƒŽÇ獗ŽŽƒÇÇƒ
ƒ”—œƒŽÇ›‘”Ǥ—”—Žƒ”‡”‡†‡
†—”ƒŽƒ”lj‡”‡–‹º‹‹„‹Ž‹›‘”Ǥ
­ÚœòŽ‡”‹Úœ‡ŽŽ‡ç–‹”‹Ž‹”‡
‡Ž‡”‡†‹ƒ–‡†‹Ž‡Ž‹ǫ
G’Ž‡‡–ƒ•›‘•ò”‡…‹†‡„ƒçƒ”ǐǐ
ƒƒŠ–ƒ”dž‘º”—†‡‰‡›‹—”ƒ–ƒǤ
—ƒ”džƒ†ƒ„ƒŠ•‡–‹ç‘Ž†—º—òœ‡”‡Ǣ
—›ƒ”Žƒƒ„‹”‹ç’”‘Œ‡•‹‘Žƒ”ƒ
›ò”ò–òŽ‡Ž‹ǡ„‹”„‹Ž‹ç‹’”‘Œ‡•‹‘Žƒ”ƒ†‡º‹ŽǤ
—‘–ƒ†ƒǡ—”——‹ç‰‡”‡•‹‹Ž‡”‹
˜‡”‡ƒ„‡–‡ƒ”çLjƒ”ŽÇŽƒçƒ•–”ƒ–‡Œ‹Ž‡”‹
ڜ‡ŽŽ‹ç–‹”‡‹‡”‡†‡†—”ƒ…ƒºÇÇ
„‡Ž‹”Ž‡‡Ž‹Ǥ‡•‡–Ú”‡Ž›‡‹Ž‹Ž‡”˜‡
—›‰—ŽƒƒÚ”‡Ž‡”‹†‡…ƒ–òò›Ž‡
‡•‹ƒŽÇ獃ŽÇŽƒ”Ç•‹Ž‹’ƒ–ƒ†ƒ—”—Žƒ”ƒ
œƒ”ƒ”˜‡”‡„‹Ž‡…‡º‹‰‹„‹ǡ›‡‹Ž‹Ž‡”†‡
˜‡—›‰—ŽƒƒÚ”‡Ž‡”‹†‡Ȁ›‡–‡”‹…‡
›ƒ”ƒ”Žƒƒƒƒ†ƒœƒ”ƒ”˜‡”‡…‡–‹”Ǥ
—‡†‡Ž‡‹’Ž‡‡–ƒ•›‘•ò”‡…‹†‡
†‡‰‡›‹†‘º”——”ƒ‹­‹•‡–Ú”‡Ž
†‡‡›‹‹›ò•‡‘Žƒ„‹”•ƒºŽƒ›Ç…Ç•Ç‹Ž‡
›ƒÇ„‹”‹ç„‹”Ž‹º‹†‡­ƒŽÇ珃Ç˜‡ŠÇœŽÇƒ”ƒ”
ƒŽƒ„‹Ž‡‹Ú‡‹†ƒŠƒ†ƒƒ”–Ç›‘”Ǥ
LBTÎN´12
33
+DVDQ6HOPDQ
.$3$..21868
OHZHU'P[HK]PZVYJVT[Y
(53
ERP çözümleri başlı başına
kompleks çözümlerdir. ERP
çözümlerinin işletmede
dokunmadığı departman,
operasyon ve kişi yok gibidir.
ERP’nin etkisi bu denli kritik
olduğundan, yaklaşımlar ve
yapılan seçimler de hayati
önem taşıyor…
34
LBTÎN´12
ƒŽÇ烐ǐ„‹”‡›•‡Ž‘Žƒ”ƒ›ƒ’–ǍŽƒ”Ç„‹”„ƒçƒ”ÇǢ„‹”­‘­ƒŽÇ烐†ƒ‘Ž—烐„‹”‡‹„‹›ƒ’–ǺNJƒ–ƒ•Çœ‹çŽ‡”‹•‡†ƒŠƒ„ò›ò„‹”
„ƒçƒ”džǔǤ‡‹›ƒ‘Žƒ”…ƒ„‡Ž‹†‡›òœŽ‡”…‡‡‹’–‡‘Ž—烐
—”——ƒ„‹Ž‹›‡–Ž‡”‹ǫG疇„—†‘º”—†ƒ’ƒœƒ”’ƒ›Çƒ˜‡—”——
ƒ•ƒ•Çƒ›ƒ•Ç›ƒ–ò”†‡Dz†”ƒƒ–‹dz„‹”„ƒçƒ”džǔǤY–‡›ƒ†ƒ‡‡çƒƒ–Ž‹˜‡–ƒ†‹”‡çƒ›ƒ‘Žƒ†ƒ„—–ò”„‹”„ƒçƒ”džǔǤ.òò„—”ƒ†ƒƒ•ÇŽ
„ƒçƒ”Ç‹Ž‡–‹ç‹ǡ‡‹’­ƒŽÇ珃•Ç˜‡‹ç•ò”‡­Ž‡”‹†‡†‘ºƒ”Ǥ
‹’‘†ƒºÇ†ƒ„ƒçƒ”ǐǐƒƒŠ–ƒ”Ç‘Žƒ‹Ž‡–‹ç‹ǡ‡‹’­ƒŽÇ珃•Ç˜‡‹ç
•ò”‡­Ž‡”‹ò­Ž‡‡•‹‹†‹Œ‹–ƒŽ›ƒ•Çƒ•Ç‹•‡‘Žƒ”ƒƒ”çǏǜƒ­ÇÇ›‘”Ǥ‡”‹‘†ƒºÇ†ƒ‹ç›ƒ’ƒ—”—ǡ˜‡”‹‹†‡’ƒ”–ƒŽƒ”ƒ”ƒ•Ç†ƒ‹
ΨͳͲͲ„ò–òŽòºòò•ƒºŽƒ†ÇºÇ†ƒǡ‹ç•ò”‡­Ž‡”‹†‡„ò›ò„‹”ŠÇœŽƒƒǡ
Šƒ–ƒ‘”ƒÇ†ƒ†òçò瘇‹Ž‡–‹ç‹ƒœƒÇ”Ǥ
òòòœ†‡ǯ›‹›ƒŽÇœ…ƒ‹ç‰ò…òò‘–”‘Ž‡†‡˜‡ϐ‹ƒ•ƒŽ
ƒ›ƒŽƒ”Ǜڐ‡–‡Ç•Ç–ŽÇ„‹”ƒ”ƒ­‘Žƒ”ƒƒŽ‰ÇŽƒƒŠƒ–ƒ‘Žƒ…ƒ–Ç”Ǥ
”–Ǎ›ƒŽÇœ…ƒ•‹’ƒ”‹ç‹Ž‡„ƒçŽƒ›Ç’ˆƒ–—”ƒ‹Ž‡„‹–‡–ƒ”œ†ƒ‹Ç•Ç–ŽÇ
›ƒ’ÇŽƒ”Ǎ—”—Žƒ”ǐ‹Š–‹›ƒ­Žƒ”ǐƒ›ƒÇ–˜‡”‡‹›‘”Ǥ—‡†‡Ž‡ǡ
›ƒ’ÇŽƒ”LJ•‹•‹†‡­‘†ƒŠƒ‘’Ž‹‡˜‡•ƒ”ƒŽǤ—”—†‘º”—
–‡”…‹Š‹˜‡›ƒŽƒçǏǕ‡”‰‹Ž‡†‹º‹–ƒ†‹”†‡„—†ƒ„ò›òƒ˜ƒ–ƒŒŽƒ”•ƒºŽƒ›ƒ„‹Ž‹”‡ǡƒ•‹–ƒ†‹”†‡‡†‹‹„‹”‰‹”†ƒ„ǐ‹­‡”‹•‹†‡„—Žƒ…ƒ–Ç”Ǥ
‰‹„‹—”—•ƒŽ„‹Ž‰‹•‹•–‡Ž‡”‹›ƒ–ǔǏŽƒ”Ǎ—”—Žƒ”ǐ—œ—
˜ƒ†‡Ž‹‹Š–‹›ƒ­Žƒ”ǐǍƒ”çǎƒƒòœ‡”‡›ƒ’ÇŽƒ›ƒ–ǔǏŽƒ”†Ç”Ǥ—ƒ­Ç†ƒ
„‹”•‡­‹›ƒ’ƒ†ƒÚ…‡—”———œ—‰‡Ž‡…‡–‡‹’‘–ƒ•‹›‡Ž‹‹ǡ
¡
.$3$..21868
ERP bir IT projesi
değil, kurumsal
gelişim projesidir
’‘œ‹•›‘——˜‡‹Š–‹›ƒ­Žƒ”ǐdžƒ‰ÚœÚò‡ƒŽƒÇœ„ò›òÚ‡
–ƒçǔǤƒ–ǔǏ›ƒ’ƒ…ƒºÇÇœ›ƒœÇŽÇÇ•ƒ†‡…‡„—‰òò†‡º‹Ž‰‡Ž‡…‡–‡‹
‹ç’‘–ƒ•‹›‡Ž‹‹œ‹ǡ‘”‰ƒ‹œƒ•›‘›ƒ’ǐǜǘ‡—”—•ƒŽ‹ç›òòòœò
›Ú‡–‡›‡ò•ƒ‹–„‹”›ƒœÇŽÇ‘Žƒ•Ç‰‡”‡‹”Ǥ
Neden ERP?
—ƒ”džƒ•ƒ›†ÇºÇÇœƒ˜ƒ–ƒŒŽƒ”Š‡”—”——‹•–‡›‡…‡º‹–ò”†‡Ǥ…ƒ
„‹”†‡‹ç‹’”ƒ–‹–‡‹†—”——•Úœ‘—•—Ǥǯ‹†‡”‹Ž‹Ž‡”‹‡‹‡†‡Ú…‡ǡ„‹”—”——‡†‡ǯ›‡‹Š–‹›ƒ­†—›ƒ…ƒºÇÇ˜‡ǯ›‹–‡”…‹Š
‡––‹º‹†‡–‡‡Ž‘Žƒ”ƒ‡›‡•ƒŠ‹’‘Žƒ…ƒºÇƒƒŽƒƒ‰‡”‡‹›‘”Ǥǯ›‹
–‡„‹”…òŽ‡†‡–ƒÇŽƒƒ‹•–‡”•‡ǡ–ò‹ç•ò”‡­Ž‡”‹‹–‡„‹”’Žƒ–ˆ‘”†ƒ–‘’Žƒ›ƒ”ƒǡ–ò—”—†ƒΨͳͲͲ˜‡”‹„ò–òŽòºò•ƒºŽƒ›ƒ­Úœò
†‹›‡„‹Ž‹”‹œǤ‡‹—”—‡†‡ΨͳͲͲ˜‡”‹„ò–òŽòºò•ƒºŽƒƒ‹•–‡”ǫ
—•‘”——›ƒÇ–dž‘º”—†ƒ”‡ƒ„‡–‹Ž‡ƒŽƒƒŽÇǤƒŽ—‰òòòœò
”‡ƒ„‡–­ƒºÇ‘Žƒ”ƒ–ƒÇŽƒ›ƒ„‹Ž‹”‹œǤG”‹Ž‹—ˆƒŽÇ–ò’ƒœƒ”Žƒ”†ƒ­‘•‡”–
„‹””‡ƒ„‡–‘”–ƒÇ•Úœ‘—•—Ǥ—”—Žƒ”†ƒ’ƒœƒ”’ƒ›Žƒ”ǐǍ‘”—ƒ˜‡
ƒ”–Ç”ƒ‹­‹ǡ„—”‡ƒ„‡–‘”–ƒÇ†ƒ•ƒºƒŽƒ†—”——†ƒŽƒ”Ǥ——
‹­‹†‡‹ç•ò”‡­Ž‡”‹‹‘Žƒ„‹Ž‡…‡‡‹›‹ŠƒŽ‡‰‡–‹”‹Ž‡•‹ǡ‹›‹Ž‡ç–‹”‹Ž‡•‹
‰‡”‡‹›‘”Ǥƒ”ƒ”ƒŽƒ”ǐ†ƒ‹Š–‹›ƒ­†—›—Žƒ…ƒ‘ŽƒƒƒŽ‹œ˜‡”‹Ž‡”‹‹ǡ
†‡’ƒ”–ƒŽƒ”ǐ„‹”Ž‹–‡­ƒŽÇ烄‹Ž‹”Ž‹º‹—”——‹­‡”‹†‡„‹”„ò–òǡ
†Ç烔džƒ‹•‡­‘‰ò­Žò‘Žƒ•Ç†‡‡Ǥo•–‡Ž‹„—‹”‹Ž‹—ˆƒŽÇ–ò—”—Žƒ”
‹­‹‰‡­‡”Ž‹Ǥ
YŽ­‡‰Úœ‡–‡•‹œ‹–ò—”—Žƒ”ǡ†‡º‹ç‡˜‡†—”—ƒ‰Ú”‡ƒ”–ƒ
‹Š–‹›ƒ­Žƒ”ǐǍƒ”çǎƒƒ‹­‹†ƒŠƒ‹›‹„‹”˜‡”‹’Žƒ–ˆ‘”—ƒ‹Š–‹›ƒ­†—›ƒ”Ǥ
ƒŽ‹œ›ƒ’ƒ„‹Ž‡˜‡•ƒºŽÇŽÇڐ‰Ú”òŽ‡”ÇçǺǐ†ƒ—”——†ò‡‹‹
†Ú†ò”‡‹•–‡›‡—”—Žƒ”ǐƒƒƒƒ…Ç‹•‡–ƒ›Ú‡–‹ƒ„‹Ž‹›‡–‹†‹”Ǥ
Žƒ•‹‹çŽ‡–‡Ž‡”†‡–ò„‹”‹Ž‡”‡†‹•ò”‡­Ž‡”‹‹ˆƒ”ŽÇˆ‘”ƒ–Žƒ”†ƒ
–—–ƒ”˜‡„—˜‡”‹›‹”ƒ’‘”Žƒƒ‹­‹—œ—œƒƒŠƒ”…ƒ”Ǥ
òòòœ‹çŽ‡–‡Ž‡”‹‹•‡–ò„‹”‹˜‡‘’‡”ƒ•›‘Žƒ”ǐǖ‡„‹”›‡”†‡–‘’Žƒ›ƒǡ†ƒŠƒ
ŠÇœŽÇ˜‡˜‡”‹Ž‹›Ú‡–‹•ƒºŽƒ›ƒ•‹•–‡Ž‡”‹‡‹Š–‹›ƒ­†—›ƒ”Ǥ
ǯ‹›ƒÇ–˜‡”†‹º‹•‘”—Žƒ”Ç‹•‡ç—燍‹Ž†‡•Ç”ƒŽƒ›ƒ„‹Ž‹”‹œǣ
Ȉ‘òƒŽƒ”Ǐdž‹Œ‹–ƒŽ‘”–ƒ†ƒƒ•ÇŽ•ƒŽƒ›ƒ„‹Ž‹”‹ǫ
ȈGç•ò”‡­˜‡‘ƒ›Žƒ”Ǐdž‹Œ‹–ƒŽ‘”–ƒ†ƒƒ•ÇŽ›Ú‡–‡„‹Ž‹”‹ǫ
Ȉ”‘Œ‡Ž‡”‹‹•ƒºŽÇŽÇ˜‡”‹Ž‡”‹Ž‡ƒ•ÇŽ’ŽƒŽƒ”˜‡›Ú‡–‹”‹ǫ
Ȉ.ƒŽÇ烐Žƒ”Ǐǐ‹ç„‹”Ž‹º‹‹ƒ•ÇŽƒ”––Ç”ƒ„‹Ž‹”‹ǫ
Ȉƒ‹–ƒÇçǐLJ–‹„‹”„‹­‹†‡ƒ•ÇŽ‡–‹›Ú‡–‡„‹Ž‹”‹ǫ
ȈƒŠƒƒœƒŽ‹›‡–Ž‡ƒ›Çò”òò˜‡›ƒŠ‹œ‡–‹ƒ•ÇŽò”‡–‡„‹Ž‹”‹ǫ
Ȉ–‘Žƒ”Ǐǘ‡ƒŽ‹›‡–Ž‡”‹‹ƒŽÇ˜‡†‘º”—‘Žƒ”ƒƒ•ÇŽ
‰Ú”‡„‹Ž‹”‹ǫ
Ȉ‡†ƒ”‹œ‹…‹”‹‹†ƒŠƒ˜‡”‹Ž‹ƒ•ÇŽ›Ú‡–‡„‹Ž‹”‹ǫ
Ȉ
‡Ž‹”‰‹†‡”ƒƒŽ‹œŽ‡”‹‹Ž‡„ò–­‡‹ƒ•ÇŽ’ŽƒŽƒ”Ǐ˜‡‰‡”­‡Ž‡ç‡‹
ƒ•ÇŽ‹œŽ‡›‡„‹Ž‹”‹ǫ
ڜ‘—•—„—•‘”—Žƒ”ǐ—ŽŽƒƒ›ƒ–ò—”—Žƒ”–ƒ”ƒˆÇ†ƒ
•‘”—‡†‹Ž†‹º‹•—‰Ú–ò”‡œ„‹”‰‡”­‡Ǥ‘”—Žƒ”ǐ‰‡‡Ž‹‡„ƒÇŽ†ÇºÇ-
LBTÎN´12
35
.$3$..21868
“Müşterilerimizi Ailenin
Bireyleri Olarak Görüyoruz”
Göksel Sanbay
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36
LBTÎN´12
†ƒ†ƒǡ›Ú‡–‹˜‡†‡‡–‹•‘”—Žƒ”Ç›ƒçƒ†ÇºÇ‰Ú”òŽò›‘”Ǥ—†ƒ
›‘Žƒ­Çƒ”ƒǡ—”——–ò’ƒ”ƒ‡–Ž‡”‹‹›Ú‡–‹Ž‡„‹Ž‹”˜‡†‡‡–Ž‡‡„‹Ž‹”ÇŽÇ›‘”†‹›‡„‹Ž‹”‹œǤ
ERP Ölçek Gözetmez
òòòœ†‡›ƒŽÇœ…ƒ„ò›òϐ‹”ƒŽƒ”–ƒ”ƒˆÇ†ƒ—ŽŽƒÇŽƒ•Ç‰‡”‡–‹º‹
‰‹„‹›ƒŽÇ焋”†òçò…‡›Ž‡ƒÇŽŽƒ”ƒ‰‡Ž‡ǡڎ­‡‰Úœ‡–‡•‹œ‹–ò
—”—Žƒ”ƒ—›‰—Žƒƒ„‹Ž‡…‡‹Ž‹–„‹”•‹•–‡ǤƒƒŽ‹œ˜‡„ò–òŽò
–‡ƒ•Ç›ŽƒǢ‘”‰ƒ‹œƒ•›‘—‹­˜‡†Çç•ò”‡­Ž‡”‹‹„ò–òŽ‡ç‹„‹”›ƒ’Ç›Žƒ
‰‡”­‡Ž‡ç–‹”‹Ž‡•‹‡‘Žƒƒ–ƒÇ›‘”Ǥ
fƒ›‡–†ƒŠƒÚ…‡ǯ›‹†—›†—›•ƒÇœŠƒÇ†ƒ„‹”­‘Ú–ò燛‹ç‹––‹º‹‹œ‡‡‹‹œǤǯ‹ˆƒ”Ç‹•‡„—”ƒ†ƒǥ—ƒ”džƒ†ƒ„ƒŠ•‡––‹º‹‹œ‰‹„‹
†‘º”——ŽŽƒÇŽ†ÇºÇ†ƒ„ò›ò„ƒçƒ”ÇŽƒ”˜‡‘Žƒ›‹ç•ò”‡­Ž‡”‹•ƒºŽƒ›ƒ„‹Ž‡…‡‡ǡ„‹Ž‹­•‹œ–‡”…‹ŠŽ‡”Ž‡‹­‹†‡­ÇÇŽƒƒœ†—”—Žƒ”†‘º—”ƒ„‹Ž‹”Ǥ—
‡†‡Ž‡‹Ž‡†‘º”—ƒƒŽ‹œ˜‡„‹Ž‹­ƒ˜”ƒŽƒ”ǃ›”ÇŽƒœ„‹”‡”„ò–ò
‘Ž—ç–—”—›‘”Žƒ”Ǥ
Ǣ‘”‰ƒ‹œƒ•›‘Žƒ”†ƒò”ò˜‡Š‹œ‡–ò”‡–‹‹‹­‹‰‡”‡‡ƒ›ƒŽƒ”ǐ˜‡”‹Ž‹„‹”燍‹Ž†‡—ŽŽƒÇŽƒ•ÇÇ•ƒºŽƒ›ƒǡƒŽ‹›‡–˜‡œƒƒ†ƒ
–ƒ•ƒ””—ˆ‹ƒÇ•—ƒ„ò–òŽ‡ç‹›Ú‡–‹•‹•–‡‹‘Žƒ”ƒ–ƒÇŽƒƒ„‹Ž‹”Ǥ
‡’ƒ”–ƒŽƒ”‡†‹‹ç›ƒœÇŽÇŽƒ”ǐǍ—ŽŽƒÇ”Žƒ”ƒ…ƒ„—Žƒ”Ç
‡–‡‰”‡ŠƒŽ‡‰‡–‹”‹”Ǥ—‡–‡‰”ƒ•›‘Ǣ—”—Žƒ”ǐƒ›”ÇçǍ†òœ‡‹‹
ò­òƒºÇ–’ƒ”­ƒŽƒ”lj‹„‹–‡„‹”ƒ–ƒ”’ƒ‘†ƒ–‘’Žƒƒ•Ç›Žƒ„ò›ò
„‡œ‡”Ž‹‰Ú•–‡”‹”Ǥ
—”—Žƒ”ǯ›‡‰‡­‹ç•ò”‡…‹‹‡‡˜‡„‹Ž‰‹‹•–‡†‹º‹‹——–ƒƒŽÇŽƒ”Ǥǯ‹‡•ƒ…ǎdžڐ‡‹ǡ•‡”˜‹•‡‰‡­‹ç•ò”‡…‹†‹”Ǥ‹”ƒ„—
•ò”‡­–‡‹Š–‹›ƒ­Žƒ”ǐƒ‡—›‰—­Úœòò„—Žƒ‹­‹„ò›ò„‹”ƒƒŽ‹œ˜‡ƒ”ƒç–Ç”ƒ†Ú‡‹‡‰‹”‹ç›ƒ’ƒ”Ǥ—•ò”‡…‹›‘”—…—–‡’‘•—
‹­‹›‡–‡”Ž‹‹ç‰ò…òƒ›Ç”ƒȀ‘Ž—ç–—”ƒ‘”‰ƒ‹œƒ•›‘—›ƒ’ƒ…ƒºÇ
‡ƒÇŽƒ”ÇŠƒŽ‡†‹”Ǥfƒ›‡–‰‡”‡Ž‹ƒƒŽ‹œŽ‡”›ƒ’ÇŽƒÇ›‘”•ƒ›ƒ†ƒ
‰‡”‡Ž‹‹ç‰ò…ò•ƒºŽƒƒÇ›‘”•ƒǡ­Úœò•ƒºŽƒ›Ç…ÇŽƒ”ǘ‡†ƒÇ珃ϐ‹”ƒŽƒ”†ƒ†‡•–‡ƒŽÇƒ”ƒ•‘—…ƒ—Žƒçǎƒ„‹Ž‹”Ǥ”‰ƒ‹œƒ•›‘—‰‡Ž‡…‡º‹‹„ò›òÚŽ­ò†‡‡–‹Ž‡›‡…‡‘Žƒ„—•‡­‹†‡„‹”Šƒ›Ž‹
–‹–‹œ†ƒ˜”ƒƒ–ƒ›ƒ”ƒ”˜ƒ”Ǥ
”‰ƒ‹œƒ•›‘Žƒ”„ƒç˜—”†—Žƒ”Ç­ÚœòŽ‡”‹›Ž‡œƒƒ†ƒ„ò›ò
ڎ­ò†‡–ƒ•ƒ””—ˆ‡†‡„‹Ž‹”Ž‡”Ǥ•——ŽƒŠ‹œ‡–‹ŠÇœÇÇƒ”–ǔǔ‡ǡƒ”ƒ”ŽÇ˜‡•ò”‡Ž‹Š‹œ‡–ƒÇçǐdžƒòòÇŽƒ”Ǥ›”Ç…ƒ–ò
˜‡”‹Ž‡”‹‹–‡„‹”•‹•–‡òœ‡”‹†‡†‡”Ž‡›‡ϐ‹”ƒŽƒ”ǡ†‡’ƒ”–ƒŽƒ”
ƒ”ƒ•Ç‹Ž‡–‹ç‹‹˜‡›ƒ”†ÇŽƒçƒ›Ç†ƒò•–†òœ‡›‡­Çƒ”Ç”Ǥ”‰ƒ‹œƒ•›‘‹­‹ç‹”‡–‹­‹ƒƒŽ‹œ‹çŽ‡‹‹†‡‘Žƒ›Žƒç–Ç”ƒǡƒŽ‹›‡–
›Ú‡–‹‹†‡‹ç–ƒÇŽƒ”ǐƒƒ†ƒ”„ò›ò„‹”›‡Ž’ƒœ‡‹–‡‡Ž†‡
›Ú‡–‹Ž‡•‹‡†‡‘Žƒƒ–ƒÇ”Ǥ
Gç•ò”‡­Ž‡”‹‹†‡º‹ç‡Ž‹º‹‡†‡ˆƒŽƒ”…ƒ†‡º‹†‹Ǥ—”—„Ú›Ž‡›‡‹ç•ò”‡­Ž‡”‹›Ž‡„‹”‡„‹”ƒŽƒƒŽÇ‘Žƒ†‡†‘Žƒ›Ç•Ç›Žƒ†‡º‹ç‹›‘”Ǥ
‹•–‡‹‰‡Ž‹ç‡•‹†‡„ƒç”‘Ž‘›ƒ›ƒ­Úœòò”‡–‹…‹Ž‡”‹ǡϐ‹”ƒŽƒ”ǐ
.$3$..21868
‹Š–‹›ƒ­Žƒ”ǐǘ‡†‡º‹ç‡‹ç•ò”‡­Ž‡”‹‹‰ÚœŽ‡Ž‡›‡”‡­ÚœòŽ‡”‹‹
­‡ç‹–Ž‡†‹”‹›‘”Ǥ­ÚœòŽ‡”‹‡„ƒç˜—”ƒ…ƒ‘Žƒϐ‹”ƒŽƒ”‹Š–‹›ƒ­Žƒ”ǐljڜ‡––‹–‡•‘”ƒ›‡‹–”‡†Ž‡”‹‰ÚœŽ‡Ž‡›‡”‡‡›‡‹
Š‹œ‡–Ž‡”†‡ˆƒ›†ƒŽƒƒ„‹Ž‹”Ž‡”Ǥ
“Sektörün Öncü Şirketleri
Arasında Yer Almaktayız”
ERP’ye Geçerken…
’”‘Œ‡Ž‡”‹‹‡‹Ž‹–•ò”‡…‹çò’Š‡•‹œ‹•‡­‹˜‡ǯ›‡‰‡­‹çǤ
’”‘Œ‡Ž‡”‹‹„ƒçƒ”Ç•ÇœŽÇŽƒ”ǐ­‘„ò›ò„‹”„ÚŽòòǡ—”—Žƒ”ǐ–ƒ
ƒŽƒÇ›ŽƒŠƒœÇ”ŽÇ›ƒ’ƒƒŽƒ”ǐ†ƒ˜‡›ƒŽÇ疇”…‹Š›ƒ’ƒŽƒ”ǐ†ƒ
ƒ›ƒŽƒÇ”Ǥ
ǯ›‡‰‡­‡›‡ƒ”ƒ”˜‡”†‹º‹‹œ†‡ǡ‹Ž›ƒ’ƒÇœ‰‡”‡‡ç‡›„‹”
•ƒºŽƒ›Ç…Ç‹Ž‡‰Ú”ò珇†‡º‹Žǡ‡†‹‹œ‹ƒŽƒƒ–Ç”ǤY…‡ǡ•Úœ‘—•—
„‹Ž‰‹•‹•–‡‹†‡‹Š–‹›ƒ­Žƒ”ǐǜǘ‡„‡Ž‡–‹Ž‡”‹‹œ‹ƒŽƒƒÇœ‰‡”‡‹”Ǥ
——›ƒÇ•Ç”ƒǡǯ‹Ú…‡•‹‹˜‡•‘”ƒ•ÇÇ–‹–‹œŽ‹‰‡”‡–‹”‡„‹”
•ò”‡­‘Ž†—º——ƒŽƒƒŽÇ•ÇÇœǤ
›ƒŽÇœ…ƒ†‡’ƒ”–ƒÇ›ƒ†ƒò•–†òœ‡››Ú‡–‹…‹Ž‡”‹Ž‡ƒŽƒƒŽÇ„‹”
•‡­‹†‡º‹ŽǤ—‡†‡Ž‡ǡǯ›‡‰‡­‡†‡Ú…‡­‘ƒ’•ƒŽÇ„‹”ŠƒœÇ”ŽÇ•ò”‡…‹‰‡”‡‹›‘”ǤƒœÇ”ŽÇ•ò”‡…‹‹ǡ­Úœòòò•‡­‡…‡‘Žƒ
„‹”‘‹–‡—”ƒ”ƒ„ƒçŽƒ–ƒƒ–ǍŽÇ„‹”ŠƒŽ‡Ǥ—›ƒŽÇœ…ƒ‹­‹
†‡º‹ŽǡŠ‡”Šƒ‰‹„‹”„‹Ž‰‹•‹•–‡‹›ƒœÇŽÇÇ‹­‹‰‡­‡”Ž‹Ǥ‡­‹•ò”‡…‹‹
›ò”ò–‡…‡˜‡ƒ”ƒ”˜‡”‡…‡‘Žƒ‘‹–‡‹‹­‡”‹•‹†‡Š‡”†‡’ƒ”–ƒ†ƒ–‡•‹Ž…‹Ž‡”‹‘Žƒ•Ç˜‡„—–‡•‹Ž…‹Ž‡”‹†‡’ƒ”–ƒŽƒ”ǐ•‘”—˜‡
‹Š–‹›ƒ­Žƒ”ǐDŽ‹Ž‡•‹‰‡”‡‹›‘”Ǥ—–‡•‹Ž…‹Ž‡”†‡’ƒ”–ƒ›Ú‡–‹…‹Ž‡”‹†‡•‡­‹Ž‡„‹Ž‹”Ǥ‘‹–‡‹†‡‡†‹‹­‡”‹•‹†‡„‹”Ž‹†‡”‹‘Žƒ•Ç烔–Ǥ—
Ž‹†‡”‹„‹”’”‘ˆ‡•›‘‡Ž‹‘Žƒ•Ç‰‡”‡Ž‹†‡º‹ŽǤ‘—­‘Žƒ”ƒ„‹”
’”‘Œ‡•‹†‡º‹Žǡ–ƒƒŽƒÇ›Žƒ„‹”—”—•ƒŽ‰‡Ž‹ç‹’”‘Œ‡•‹†‹”Ǥ—‡†‡Ž‡ǡ‘‹–‡Ž‹†‡”‹ǡƒ”ƒ”˜‡”‡˜‡†‡º‹ç‹›Ú‡–‡›‡–‹•‹‡•ƒŠ‹’
˜‡‹ç‹„ò–òò˜‡•‡–Ú”ŠƒÇ†ƒ„‹Ž‰‹Ž‹˜‡›‡–‹„‹”‹•‹‘ŽƒŽÇ†Ç”Ǥ
‡­‹•ò”‡…‹‹„‹”ڐ‡Ž‹•ò”‡…‹†‡—”——‡†‹‹–ƒÇƒ•Ç†Ç”Ǥ
—”——ǡ‹Ž‡Šƒ‰‹’”‘„Ž‡Ž‡”‹­Úœ‡‹•–‡†‹º‹˜‡—Žƒçǎƒ
‹•–‡‡„ƒçƒ”Ljƒ–Ú”Ž‡”‹‹‡‘Ž†—º—„‹Ž‹‡Ž‹Ǥ—ƒçƒƒ†ƒ•Ç­ƒ
›ƒ’ÇŽƒ„‹”Šƒ–ƒ˜ƒ”Ǥ‡­‹‹›ƒ’ƒ…ƒ‘Žƒƒ”ƒ”‡”…‹Ž‡”‹ǡ‹Š–‹›ƒ­Ž‹•–‡•‹
„‡Ž‹”Ž‡”‡ǡ‡†‹•‘”—­ÚœòŽ‡”‹‡˜‡Š‡†‡ϐŽ‡”‹‡‘†ƒŽƒƒ›‡”‹‡ǡ„‹”›ƒœÇŽÇÇ†ƒ„—Ž—ƒ•ÇÇ‹•–‡†‹Ž‡”‹Úœ‡ŽŽ‹Ž‡”‹Ž‹•–‡Ž‹›‘”Ǥ
‘º”—•—ǡ‹Ž‡›ƒ’ÇŽƒ‹•–‡‡–‡‡Žç‡›Ž‡”‡‘†ƒŽƒƒ–Ç”Ǥ
ڜ‘—•—‹Š–‹›ƒ­Ž‹•–‡•‹‘Ž—ç–—”—Ž†—–ƒ•‘”ƒ‹ƒ†Ç‹•‡­ÚœòŽ‡”‹‹ƒ”çǎƒç–Ç”ƒǤ—•ò”‡…‹‘’Ž‹‡‘Žƒƒ•ÇÇ•ƒºŽƒƒ
‹­‹ǡϐ‹ƒ•‹çŽ‡Ž‡”‹˜‡ˆƒ–—”ƒ‰‹„‹Š‡”•‹•–‡‹‹„ƒçƒ”Ç‹Ž‡›‡”‹‡
‰‡–‹”†‹º‹–‡‡Žˆ‘•‹›‘Žƒ”òœ‡”‹†‡­‘˜ƒ‹–ƒ›„‡–‡‡‰‡”‡‹›‘”Ǥ‘—­–ƒŠ‡”—”——•ò”‡­Ž‡”‹ǡ—”——òŽ–ò”ò‹Ž‡ç‡‹ŽŽ‡‹ç–‹”Ǣ›ƒ‹†‹º‡”Ž‡”‹†‡ˆƒ”ŽÇ†Ç”Ǥ—‡†‡Ž‡ǡò”òŽ‡”‹ƒ”ƒ•Ç†ƒ
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•ƒºŽƒ›ƒ…ƒ›ƒ†ƒ•‘”—•—œ„‹”•ò”‡­’Žƒ–ˆ‘”—ƒ†ƒŠ‹Ž‡†‹Ž‡…‡
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‰‹–‡•ò”‡…‹„‹”ƒ­†ƒ‹ƒÇ•ƒŽ–ƒ–ƒ„ƒçƒ„‹”燛‘Žƒ›ƒ…ƒ–Ç”Ǥ—
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”‘–ƒŽƒ”ǐǜǥ
ERP Kullanıcıları Neden Mutsuz?
—”—•ƒŽϐ‹”ƒŽƒ”ƒ›ƒœÇŽÇÇ•‡­‹Ž‡”‹†‡†ƒÇ珃ŽÇŠ‹œ‡–‹
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‹‡ƒ›Ç”ƒ’‘”†ƒ›‡”ƒŽƒ‹’Ž‡‡–ƒ•›‘˜‡”‹Ž‡”‹‡„ƒ–ǺǏǜ†ƒǡ
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ƒœƒŽÇçǤ
—”—Žƒ”ǐ„ò›ò‡—‹›‡–•‹œŽ‹º‹–‡„‹”•‡„‡„‹˜ƒ”ǡ‘†ƒ„‹Ž‹­•‹œŽ‹Ǥ‡”Šƒ‰‹„‹”­Úœòò—ŽŽƒƒ›ƒ„ƒçŽƒ›ƒ—”—ǡǯ†‡
ڐ…‡‹‰‹„‹‹ç•ò”‡­Ž‡”‹‹•ò”†ò”‡”‡„—†ƒ„ò›òˆƒ›†ƒŽƒ”‡Ž†‡‡–‡
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‰‡Ž‹›‘”Ǥ
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LBTÎN´12
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Milli Vizyon
¡DðUÜ0HUNH]L
Açıldığı illerde sosyal ekonomik
yapıyı ciddi oranda değiştiren çağrı
merkezleri, artık ülkelerin gelişmişlik
göstergelerinden biri olmasının yanı sıra
milli vizyon haline geldi
‘‘‹„ò›òŽòºòʹͲͳʹ•‘—
‹–‹„ƒ”‹›Ž‡ͳǤ͵‹Ž›ƒ”†‘Žƒ”ǐlj‡­‡…‡º‹–ƒŠ‹‡†‹Ž‡­ƒº”Ǐ‡”‡œ‹
•‡–Ú”ò†‡‘Ž–—•ƒ›Ç•Ç†ƒ›òœ†‡ͳͷǡ­ƒº”Ç
‡”‡œ‹­ƒŽÇ烐•ƒ›Ç•Ç†ƒ›òœ†‡ʹͲǯŽ‡”‹òœ‡”‹†‡„‹”ƒ”–Ç瑎ƒ…ƒºÇڐ‰Ú”òŽò›‘”Ǥ—ƒ”–Ççǐ
Ž‘‘‘–‹ϐ‹‹•‡ƒ—­ƒº”Ǐ‡”‡œŽ‡”‹‘Žƒ”ƒ
‰Ú”òŽò›‘”Ǥƒ–ƒ†ƒç‘†ƒŽÇŠ‹œ‡–‹Ú’Žƒƒ
­Çƒ”ƒ͹ȀʹͶŠ‹œ‡–ƒŽƒ›ÇçǛŽƒ­ƒŽÇ烐ƒ—
—”—Žƒ”ǐǐƒ–Ç•Ç›Žƒ•‡–Ú”òʹͲͳʹ›ÇŽÇ•‘—†ƒ͸ʹ„‹‹òœ‡”‹†‡‹•–‹Š†ƒ•ƒºŽƒ›ƒ…ƒºÇ
ڐ‰Ú”òŽò›‘”Ǥ
‡ç›ÇŽ‹­‹†‡ͳͲͲ„‹‹ç‹›‡‹•–‹Š†ƒ•ƒºŽƒƒ•Ç„‡Ž‡‡­ƒº”Ǐ‡”‡œŽ‡”‹‹‰‡Ž‹ç‹‹†‡
ƒ——’ƒ›Ç‘Ž†—­ƒ„ò›òǤ‘•›ƒŽ
ò˜‡Ž‹
—”——ǯ†ƒƒºŽÇƒƒŽÇºÇǯƒǡͳͳʹ…‹Ž
‡”˜‹•ǯ–‡‹ŽŽ‹º‹–‹ƒƒŽÇºÇǯƒƒ†ƒ”
„‹”­‘ƒ——”——ǡ˜ƒ–ƒ†ƒçƒ•—†—º—
͹ȀʹͶ­ƒº”Ǐ‡”‡œ‹Š‹œ‡–‹›Ž‡—•—”•—œŽ—º—
Š‡†‡ϐŽ‹›‘”Ǥ
—‰òò”‹›‡ǯ†‡ͳͲͲͲǯ‹òœ‡”‹†‡­ƒº”Ç
‡”‡œ‹ǡͷͺ„‹­ƒº”Ǐƒ•ƒ•Ç˜‡͸ͷ„‹­ƒŽÇ烐ǛŽƒŠ‹œ‡–˜‡”‹›‘”ǤÇ獃›ƒ‘”ƒÇÇ
›òœ†‡ͷͳǯ‡—Žƒç–Ǻǭƒº”Ǐ‡”‡œ‹’ƒœƒ”ǐ†ƒ
ͳǤͺ‹Ž›ƒ”ǯŽ‹„‹”Šƒ…‹‘Ž—珗熗”—†ƒǤ
ڛŽ‡„ò›ò˜‡‰ò‰‡­–‹­‡‰‡Ž‹ç‡ò”‹›‡
­ƒº”Ǐ‡”‡œ‹’ƒœƒ”ǐǐ•‡–Ú”‡Ž†ƒºÇŽÇÇƒ
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40
LBTÎN´12
„ƒ–ǺǏǜ†ƒƒ—•‡–Ú”òǡŠ‡òœ‹•–‡‹Ž‡
•‡˜‹›‡Ž‡”†‡‘Žƒ•ƒ†ƒ›òœ†‡͹Ǥ͹ǯŽ‹‘”ƒŽƒ˜‡
ͷ„‹­ƒŽÇ烐•ƒ›Ç•Ç›Žƒ–‡•‹Ž‡†‹Ž‹›‘”Ǥ—‘”ƒ
–‡Ž‡‘˜‡‡†›ƒ•‡–Ú”ò†‡›òœ†‡ʹͷǤͺǡ
ϐ‹ƒ••‡–Ú”ò†‡›òœ†‡ʹͳǤʹǡ’‡”ƒ‡†‡
•‡–Ú”ò†‡›òœ†‡͸ǤͷǡŽ‘Œ‹•–‹•‡–Ú”ò†‡
›òœ†‡͵ǡ„‹Ž‹ç‹•‡–Ú”ò†‡›òœ†‡͵˜‡†‹º‡”
•‡–Ú”Ž‡”†‡†‡›òœ†‡͵ʹǤͺ‘Žƒ”ƒ•Ç”ƒŽƒÇ›‘”Ǥ
ò”‹›‡‹•–‹Š†ƒÇƒ‡ˆƒœŽƒƒ–Ç•ƒºŽƒ›ƒ
˜‡‡ŠÇœŽÇ„ò›ò›‡•‡–Ú”Ž‡”‹„ƒçǐ†ƒ‰‡Ž‡
­ƒº”Ǐ‡”‡œŽ‡”‹ǡ•‘ʹ›ÇŽ†Ç”†‡˜Ž‡–‹˜‡”†‹º‹
–‡ç˜‹Ž‡”Ž‡ƒ†‘Ž—ǯ›ƒ‡ˆƒœŽƒ›ƒ–ǔǏ›ƒ’ƒ
•‡–Ú”‘Žƒ—˜ƒÇÇ†ƒ‡Ž‹†‡„—Ž—†—”—›‘”Ǥ
ò”‹›‡‰‡‡Ž‹†‡͵ͷ‹Ž†‡ͳͲͻ­ƒº”Ǐ‡”‡œ‹›‡”ƒŽÇ›‘”Ǥ.ƒº”Ǐ‡”‡œŽ‡”‹†‡‘Ž–—
•ƒ›Ç•Ç†ƒʹͲͳͳ›ÇŽÇƒ‰Ú”‡›òœ†‡ͳͷǯŽ‹„‹”
ƒ”–Ç盃烐ƒ•ÇÇ›ƒÇ•Ç”ƒǡ›ÇŽ•‘—ƒƒ†ƒ”
­ƒŽÇ烐•ƒ›Ç•ÇÇ†ƒ͸ͷ„‹‹òœ‡”‹‡­Çƒ•Ç
„‡Ž‡‹›‘”Ǥ
.ƒº”Ǐ‡”‡œŽ‡”‹‹•–‹Š†ƒ”ƒƒŽƒ”ǐƒ
„ƒÇŽ†ÇºÇ†ƒǡ‹Ž͵ǯ–‡G•–ƒ„—Žǡƒ”ƒ˜‡
‘…ƒ‡Ž‹›‡”ƒŽÇ›‘”ǤG•–ƒ„—Žǯ†ƒͳͷ„‹͸ͷͶ
­ƒŽÇ烐ǡͳͺ„‹ͷͻͲ‘Ž–—ǡƒ”ƒǯ†ƒ͵„‹
ͺ͸ͺ­ƒŽÇ烐ǡ͵„‹ʹ͹͹‘Ž–—ǡ‘…ƒ‡Ž‹ǯ†‡
ͳͷʹͶ­ƒŽÇ烐ǡʹ„‹ʹͲͲ‘Ž–—›‡”ƒŽÇ›‘”Ǥ
ƒ”ƒǯ†ƒ‘Ž–—•ƒ›Ç•ÇÇòœ‡”‹†‡
­ƒŽÇ烐Žƒ˜ƒ”†‹›ƒŽÇŠ‹œ‡–•——Ž—›‘”Ǥ
o­„ò›ò‹Ž‹†Ççǐ†ƒͳͲͲͲǯ‹òœ‡”‹†‡
‹•–‹Š†ƒ•ƒºŽƒ›ƒ‹ŽŽ‡”‹„ƒçǐ†ƒ•Ç”ƒ•Ç›Žƒǡ
Gœ‹”ȋͳͳͻ͹­ƒŽÇ烐ȀͳͺͷͲ‘Ž–—Ȍǡƒ•—
ȋͳͲͶ͸­ƒŽÇ烐Ȁͳͷ͵Ͳ‘Ž–—ȌǡƒŽƒ–›ƒȋͳͷͲͲ
­ƒŽÇ烐ȀͳͷͲͲ‘Ž–—Ȍǡ”œ—”—ȋͳͺ͸Ͷ
­ƒŽÇ烐Ȁͳ͵Ͷͺ‘Ž–—Ȍǡˆ›‘ƒ”ƒŠ‹•ƒ”
ȋͻͲͲ­ƒŽÇ烐ȀͳʹͷͲ‘Ž–—Ȍǡòœ…‡ȋͳͲͲͲ
­ƒŽÇ烐ȀͳͳͲͲͲ‘Ž–—Ȍ‰‡Ž‹›‘”Ǥ
‡ç˜‹˜‡”‹Ž‡‹ŽŽ‡”‡›ƒ’ÇŽƒ›ƒ–ǔǏŽƒ”Š‡”
‰‡­‡‰òƒ”–ƒ”‡‘Ž–—ƒ’ƒ•‹–‡•‹‹
òœ‡”‹†‡‹•–‹Š†ƒ•ƒºŽƒ›ƒ˜‡˜ƒ”†‹›ƒŽÇ
Š‹œ‡–•—ƒ‹ŽŽ‡”†‹ƒ–­‡‹›‘”ǤͶ͸Ͷ
‘Ž–—ƒ’ƒ•‹–‡•‹‡•ƒŠ‹’‘Žƒ‹‰ÚŽǢͷͷͲǡ
͵Ͷͷ‘Ž–—ƒ’ƒ•‹–‡•‹‡•ƒŠ‹’ŽƒœÇºǢ͵ͻͳǡ
ͳͺͻ‘Ž–—ƒ’ƒ•‹–‡•‹‡•ƒŠ‹’‹œ‡Ǣ͵͵ͷǡ
ͺͶ‘Ž–—ƒ’ƒ•‹–‡•‹‡•ƒŠ‹’–ƒŽ›ƒǢͳͷͲ
­ƒŽÇ烐Žƒ˜‡”‹Ž‹‹ŽŽ‡”‹„ƒçǐ†ƒ›‡”ƒŽÇ”‡
ƒ›Çœƒƒ†ƒ•‡–Ú”ò‰‡Ž‹ç‡‰Ú•–‡”†‹º‹
‹ŽŽ‡”‹†‡–‡•‹Ž‡†‹›‘”Ǥ
—‘–ƒ†ƒ†‡˜Ž‡––‡ç˜‹Ž‡”‹‹Š‡‰‹”‹ç‹…‹Ž‡”Š‡†‡‰‡­Ž‡”‹­‹­‹ˆ–‡–‡ç˜‹ƒŽƒÇ–ƒçdžǺljڔòŽò›‘”Ǥ.òòƒ†‘Ž—ǯ›ƒ
›ƒ–ǔǏ›ƒ’ƒŠ‡”­ƒº”Ǐ‡”‡œ‹‘„ÚŽ‰‡‹
‰‡­Ž‡”‹‹­‹‰‡Ž‡…‡ƒŽƒÇ–ƒçǛ‘”Ǥò›ò
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.ƒº”Ǐ‡”‡œŽ‡”‹‹Ǯ‹ŽŽ‹˜‹œ›‘ǯŠƒŽ‹‡
‰‡Ž‡•‹‹‡–‡Ž‡”‹†‡„‹”‹†‡„—Ǥ
Kamuda Müşteri Temsilcisi
Dönemi
ƒ—†ƒ­ƒº”Ǐ‡”‡œ‹—ŽŽƒÇÇ›ƒ›‰ÇŽƒçǔ‡ǡ•‘„‹”›ÇŽ†ƒò疇”‹–‡•‹Ž…‹•‹
•ƒ›Ç•Ç†ƒ›òœ†‡͵ͲͲǯŽò„‹”ƒ”–Ç盃烐†ÇǤ
“ò”‹›‡.ƒº”LJ”‡œ‹”ƒç–Ç”ƒ•Çdz•‘—­Žƒ”ǐƒ‰Ú”‡ǡ‡‘‘‹†‡‹„ò›ò‡­ƒº”Ç
‡”‡œ‹•‡–Ú”òò†‡‘Ž—Ž—‡–‹Ž‹›‘”Ǥ
.ƒº”Ǐ‡”‡œŽ‡”‹‹‘Ž–—•ƒ›Ç•Ç‰‡­‡›ÇŽƒ
‰Ú”‡›ƒŽƒçǍ›òœ†‡ͳͺƒ”–Ç玃Ͷͺ„‹ͻͲͲǯ‡
›ò•‡Ž‹”‡ǡ­ƒº”Ǐ‡”‡œ‹Š‹œ‡–‹‡†—›—Žƒ‹Š–‹›ƒ­†ƒ•‡–Ú”‡›ƒ–ǔǏǐƒ”–ƒ”ƒ
†‡˜ƒ‡†‡…‡º‹‹‰Ú•–‡”‹›‘”Ǥ
‘˜‡”‹Ž‡”‡‰Ú”‡ǡ­ƒº”Ǐ‡”‡œŽ‡”‹†‡
–‘’Žƒò疇”‹–‡•‹Ž…‹•‹•ƒ›Ç•Çͷͷ„‹‹
òœ‡”‹†‡ǡò疇”‹–‡•‹Ž…‹•‹•ƒ›Ç•Ç†ƒ‹
›ÇŽŽÇ‘”–ƒŽƒƒ„ò›ò‡‹•‡›òœ†‡ͳ͸ǯ›Ç
„—Ž—›‘”Ǥò疇”‹–‡•‹Ž…‹Ž‡”‹‹›òœ†‡
ͷͺǯ‹G•–ƒ„—Žǡƒ”ƒ˜‡Gœ‹”ǯ†‡‹•–‹Š†ƒ
‡†‹Ž‹”‡ǡ„—‹ŽŽ‡”†Ççǐ†ƒ‹•–‹Š†ƒ‡†‹Ž‡
ò疇”‹–‡•‹Ž…‹•‹•ƒ›Ç•Ç‹•‡ͳ͸„‹‹‰‡­‹ç
„—Ž——›‘”Ǥ
Vatandaşına Kulak Veren Devlet
Politikası
ƒ—†ƒƒ”–ƒ­ƒº”Ǐ‡”‡œ‹–ƒŽ‡„‹’ƒœƒ”ǐ
„ò›ò‡•‹‹–‡–‹Ž‡”‡ǡDz˜ƒ–ƒ†ƒçǐƒ—Žƒ
˜‡”‡dz†‡˜Ž‡–’‘Ž‹–‹ƒ•Ç•ƒ›‡•‹†‡ƒ—
•‡–Ú”ò†‡­ƒº”Ǐ‡”‡œ‹‹Š–‹›ƒ…ǐǐŠÇœŽƒ
ƒ”–ƒ…ƒºÇڐ‰Ú”òŽò›‘”Ǥƒ—„ƒƒŽƒ”ÇŠƒ”‹­
ƒ—†ƒŠ‹œ‡–˜‡”‡ò疇”‹–‡•‹Ž…‹•‹•ƒ›Ç•Ç
ʹ„‹‹òœ‡”‹‡­Çƒ”‡ǡ„—ƒƒ—„ƒƒŽƒ”Ç
˜‡ò­òÚŽ­‡Ž‹­ƒº”Ǐ‡”‡œŽ‡”‹†‡†ƒŠ‹Ž
‡†‹Ž†‹º‹†‡–‘’Žƒò疇”‹–‡•‹Ž…‹•‹•ƒ›Ç•Ç͵
„‹ͷͲͲǯ‡›ƒŽƒçǛ‘”Ǥ‘’Žƒò疇”‹–‡•‹Ž…‹•‹
•ƒ›Ç•Ç†ƒ‹›ÇŽŽÇ‘”–ƒŽƒƒ„ò›ò‡›òœ†‡ͳ͸
•‡˜‹›‡•‹†‡›‡ǡƒ—†ƒ‹•–‹Š†ƒ‡†‹Ž‡
ò疇”‹–‡•‹Ž…‹•‹•ƒ›Ç•Ç†ƒ‹ƒ”–Çç›òœ†‡
͵ͲͲǯò‰‡­–‹Ǥ
”ƒç–Ç”ƒ›Žƒǡ­ƒº”Ǐ‡”‡œ‹„—Ž—ƒƒ—
—”—Žƒ”ǐǐ‰ò˜‡Ž‹ǡ—”—’‘Ž‹–‹ƒ•Ç˜‡
‡†‹’‡”•‘‡Ž‹‹†ƒŠƒ˜‡”‹Ž‹­ƒŽÇ烅ƒºÇ
†òçò…‡•‹›Ž‡†Ç獃›ƒ•‡”˜‹•ϐ‹”ƒŽƒ”ǐ†ƒŠ‹œ‡–ƒŽƒϐ‹”‹‡•Ç…ƒ„ƒƒ†ÇºÇ†ƒ
‘”–ƒ›ƒ­ÇÇ›‘”Ǥ
Çağrı Merkezleri En Hızlı Kamuda
Büyüyor
Türkiye genelinde
35 ilde 109
çağrı merkezi
yer alırken, yıl
sonuna kadar
çalışan sayısının
da 65 binin
üzerine çıkması
bekleniyor
ƒ—­ƒº”Ǐ‡”‡œŽ‡”‹‹‰‡Ž‹ç‹ŠÇœÇÇ˜‡
‹•–‹Š†ƒ‰ò…òò‘”–ƒ›ƒ‘›ƒƒƒ…Ç›-
LBTÎN´12
41
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•‡–Ú”Ž‡”‡Š‹œ‡–˜‡”‡­ƒº”Ǐ‡”‡œŽ‡”‹†‡‹
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‹Ž‰‹˜‡‹Ž‡–‹ç‹–‡‘Ž‘Œ‹Ž‡”‹•‡–Ú”ò‹­‹†‡
­ƒº”Ǐ‡”‡œŽ‡”‹‹›òœ†‡ʹͷ„ò›ò†òºò‡
˜—”‰—›ƒ’ƒƒçƒÇƒ›ˆ—…ƒ”‡”ǡ
­ƒº”Ǐ‡”‡œŽ‡”‹‹­‹†‡‡ŠÇœŽÇ„ò›ò‡‹
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‘”–ƒŽƒƒͽͶǦ;Ͷ„‹†‘Žƒ”›ƒ–ǔǏ‰‡”‡–‹º‹
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‘Ž†—º—‹ŽŽ‡”†‡­ƒº”Ǐ‡”‡œŽ‡”‹‹‡Ú‡Ǧ
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„Ú›Ž‡‹ŽŽ‹˜‹œ›‘——œ†—”dz†‡†‹Ǥ
42
LBTÎN´12
“Çağrı Merkezleri Gelişmişlik
Göstergesidir”
ƒ›ˆ—…ƒ”‡”ǡò”‹›‡ǯ†‡‰‡­–‹º‹‹œ›ÇŽ
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ͳ͵‰‹„‹„‹”‘”ƒ†ƒ„ò›ò›‡”‡ò”‹›‡ǯ‹‰‡‡Ž‡‘‘‹„ò›ò‡•‹‹òœ‡”‹‡­Ç–ǺǐÇǡ
•‡–Ú”ò„ƒœÇƒŽ–•‡–Ú”Ž‡”‹‹‹•‡†ƒŠƒ†ƒ
ˆƒœŽƒ„ò›ò†òºòòڔ‡º‹­ƒº”Ǐ‡”‡œ‹•‡–Ú”òò›òœ†‡ʹͷ„ò›ò†òºòò„‡Ž‹”––‹Ǥ…ƒ”‡”ǡ
“.ƒº”Ǐ‡”‡œŽ‡”‹Ú…‡Ž‹Ž‡‹•–‹Š†ƒƒ˜‡‡‘
•‹•–‡‹‹›ƒ”ƒ––ǺǍƒ–ƒ†‡º‡”Ž‡‰‡‡Ž‡‘Ǧ
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.ƒº”Ǐ‡”‡œ‹ƒ’ƒ•‹–‡Ž‡”‹ǡòŽ‡Ž‡”‹‰‡Ž‹ç‹çŽ‹
‰Ú•–‡”‰‡Ž‡”‹†‡„‹”‹†‹”Ǥò”‹›‡ǯ†‡‰‡Ž†‹º‹‹œ
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“Türkiye’deki Çağrı Merkezi Pazarı
1.3 Milyar Dolar”
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‘Žƒ”ƒ•Ú›Žò›‘”—ǡ„‹”•‡ˆ‡”‹†‡–‡Ž‡ˆ‘—
Ç”Ç›‘”†—ǡ„‡Ž‡‡–‡Ǥ.òò‡òŽ‡”†‡
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†‡†‡—­ƒºÇƒ­Ç”Ç›‘”†—ǤͿ†ƒ‹ƒ‘’‡”ƒ–Ú”‡
—ŽƒçƒÇ›‘”•ƒ˜‡†‡”†‹‹ƒŽƒ–ƒÇ›‘”•ƒ„—
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­ƒº”Ǐ‡”‡œŽ‡”‹†‡‹Š‹œ‡–ƒŽ‹–‡•‹‹ƒ›Ç
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†òçòò›‘”—dz†‹›‡‘—ç–—Ǥ
…ƒ”‡”ǡ­ƒº”Ǐ‡”‡œŽ‡”‹†‡Š‹œ‡–ƒŽ‹–‡•‹‹ƒ”––ǔǎƒ„‹Ž‡•‹ǡŠƒ•Çœ”‡ƒ„‡–‹
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Š‹œ‡–Ž‡”‹‹†òœ‡Ž‡‡ƒ’•ƒÇƒƒŽÇƒ•Ç
˜‡›‡–‹Ž‡†‹”‡›‡–ƒ„‹‘Žƒ•Ç‰‡”‡–‹º‹‹
ƒ›†‡––‹Ǥ
İstihdamın Yüzde 30’u Anadolu’da
Çalışıyor
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‹ç‹›‡‹•–‹Š†ƒ•ƒºŽƒ†ÇºÇƒ˜—”‰—›ƒ’ƒ.ƒº”Ç
‡”‡œŽ‡”‹‡”‡º‹Ú‡–‹—”—Ž—ƒçƒÇ
ƒŠƒ†Ç”‡ƒ‹•‡ǡDz.ƒº”LJ”‡œŽ‡”‹‹
‡‘‘‹„ò›òŽòºòò͸Ͷͷ͸•‘—‹–‹„ƒ”‹›Ž‡
͸‹Ž›ƒ”ǯ›‹ƒçƒ•Ç„‡Ž‡‹›‘”ǤYòòœ†‡‹
ͻ›ÇŽ‹­‹†‡–‘’ŽƒͷͶͶ„‹‹ç‹›‡‹ç‘ŽƒƒºÇ
•ƒºŽƒ›ƒ…ƒºÇ–ƒŠ‹‡†‹Ž‡­ƒº”Ǐ‡”‡œ‹•‡–ÚǦ
”ò†‡‹›ƒ–ǔǏŽƒ”•ƒ†‡…‡„ò›òç‡Š‹”Ž‡”‡†‡º‹Žǡ
ƒ†‘Ž—ǯ†ƒ‹Š–‹›ƒ­‘Žƒ–ò‹ŽŽ‡”‡†‡‹•–‹Š†ƒ
‰Ú–ò”‡…‡–‹”Ǥòœ†‡͹ͶǯŽƒ”•‡˜‹›‡•‹†‡‘Žƒ
ƒ†‘Ž—ǯ†ƒ‹‹•–‹Š†ƒÇ„—‰‡Ž‹ç‡Ž‡”‡’ƒ”ƒŽ‡Ž
ƒ”–ƒ•Ç„‡Ž‡‹›‘”dz†‡†‹Ǥ
Çağrı Merkezlerine Kalite
Standardı Geliyor
‹œ‡–ƒŽ‹–‡•‹†‡„‹”•–ƒ†ƒ”†‹œƒ•›‘—‘Žƒƒ•ÇÇ•‡–Ú”ò‡„ò›ò•ÇÇ–ÇŽƒ”ǐ†ƒ
„‹”‹‘Ž†—º——ƒŽ–ǐǭ‹œ‡‡ƒǡDz‡”‡º‹Ǧ
‹œ‹‘†ƒ‘—Žƒ”ǐ†ƒ„‹”‹‘Žƒ„—•ÇÇ–ǐǐ
­Úœòò‡ƒ–Ç•ƒºŽƒƒòœ‡”‡Ǣ„‹”˜”—’ƒ
–ƒ†ƒ”†Ç‘Žƒ˜‡­ƒº”Ǐ‡”‡œŽ‡”‹‹­‹Úœ‡ŽŠƒǦ
œÇ”ŽƒÇ狭‡”‹º‹•ƒŠ‹’‘ŽƒǮͷͻ;͹;ò疇”‹
GŽ‡–‹ç‹‡”‡œŽ‡”‹–ƒ†ƒ”†ÇǯÇòŽ‡‹œ†‡›ƒ›Ǧ
‰ÇŽƒç–Ç”ƒòœ‡”‡­ƒŽÇ珃–ƒ›ÇœǤ—•–ƒ†ƒ”–
•ƒ›‡•‹†‡­ƒº”Ǐ‡”‡œ‹Š‹œ‡–‹•—ƒϔ‹”ƒŽƒ”
Š‹œ‡–ƒŽ‹–‡Ž‡”‹‹†ò›ƒ•–ƒ†ƒ”–Žƒ”ǐ†ƒ
‘Ž†—º——–‡•…‹ŽŽ‡‹ç‘Žƒ–ƒ†Ç”Ǥ‡–Ú”†‡‹
„ò–òϔ‹”ƒŽƒ”Ç„—‘—›ƒÚ‡˜‡”‡›‡˜‡
ŠÇœŽÇ„‹”燍‹Ž†‡„—•–ƒ†ƒ”†ƒ—›‰—„‹”›ƒ’džƒ
Š‹œ‡–˜‡”‡›‡†ƒ˜‡–‡†‹›‘”—œdz†‹›‡‘—ç–—Ǥ
‡ƒǡ•‘ʹ›ÇŽ†Ç”ƒ——”—Žƒ”ǐǐ—”†—Žƒ”Ç­ƒº”Ǐ‡”‡œŽ‡”‹‹Ž‡Š‹œ‡–ƒŽ‹–‡Ž‡”‹‹
ƒ”–Ç”ƒ­ƒ„ƒ•Ç†ƒ‘Ž†—º——†ƒ•Ú›Ž‡†‹ǤDzVa–ƒ†ƒç‘†ƒŽÇŠ‹œ‡–dzƒŽƒ›Ççǐǐ†ƒŠƒ†ƒ
ڐ‡Ž‹ŠƒŽ‡‰‡Ž‡•‹›Ž‡­ƒº”Ǐ‡”‡œ‹•ƒ›Ç•ÇÇ
ƒ”––ǺǐDŽ‡Ž‹”–‡‡ƒǡDzƒç–ƒ­‡ç‹–Ž‹„ƒƒŽÇŽƒ”‘Žƒòœ‡”‡ǡ„‹”­‘ƒ——”——‹­‹
­ƒº”Ǐ‡”‡œ‹Š‹œ‡–‹ƒ”–Ǎ„‹”‹Š–‹›ƒ­‘Ž†—Ǥ
‹œ‡–‹˜ƒ–ƒ†ƒçǐƒ›ƒºÇƒ‰Ú–ò”‡›‹Š‡†‡ˆŽ‡›‡ƒ—ǡ„——‡ŠÇœŽÇǡ‡‡‘‘‹˜‡‡
›ƒ›‰Ç›‘Ž——­ƒº”Ǐ‡”‡œŽ‡”‹‘Ž†—º——
ˆƒ”Çƒ˜ƒ”†ÇǤ—ƒ­Ç†ƒ„ƒ–ǺǏǜ†ƒǡ­ƒº”Ç
‡”‡œ‹•‡–Ú”ò†‡ǡ‹Ž‡”Ž‡›‡›ÇŽŽƒ”†ƒ‡ˆƒœŽƒ
„ò›ò›‡…‡ƒŽƒŽƒ”†ƒ„‹”‹†‡ƒ—dz†‡†‹Ǥ
Türkiye’de Kamuda Çağrı
Merkezleri Trendi
ò”‹›‡ǯ†‡˜ƒ–ƒ†ƒçŠ‹œ‡–Ž‡”‹‹†‹º‡”
‰‡Ž‹ç‹çòŽ‡Ž‡”†‡‘Ž†—º—‰‹„‹­ƒº”Ǐ‡”‡œ‹
•‡–Ú”ò›Ž‡‰‡Ž‹ç‡›‡†‡˜ƒ‡–‡•‹Ú‰Ú”òŽò›‘”Ǥƒ—†ƒ­ƒº”Ǐ‡”‡œ‹‹Š–‹›ƒ…ǐǐ‡†‡
ƒ”––Ǻǐƒ„ƒƒ…ƒ‘Ž—”•ƒǡ„——‹Ž‡†‡‹
olarak “˜ƒ–ƒ†ƒç‡—‹›‡–‹dzƒ˜”ƒÇÇ
‰ò‰‡­–‹­‡ƒ”–ƒÚ‡‹‹•Ú›Ž‡›‡„‹Ž‹”‹œǤ
ƒ–ƒ†ƒçǡڜ‡Ž•‡–Ú”†‡›ƒçƒ†ÇºÇ‡—‹›‡–‹
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Müşteri
temsilcilerinin
yüzde 58’i İstanbul,
Ankara ve İzmir’de
çalışırken, bu iller
dışında istihdam
edilen müşteri
temsilcisi sayısı
ise 16 bini geçmiş
bulunuyor
LBTÎN´12
43
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Evreye Geçti”
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——›ƒÇ†ƒ͹‰òʹͶ•ƒƒ–ˆƒ”ŽÇƒƒŽŽƒ”†ƒ›ƒ‹–‡Ž‡ˆ‘ǡƒ‹Žǡ™‡„ǡ•‘•›ƒŽ‡†›ƒ‰‹„‹
Š‹œ‡–˜‡”‡‹Š–‹›ƒ…ǐǐƒ”–ƒ•Ç†ƒƒ—†ƒ
­ƒº”Ǐ‡”‡œ‹‹Š–‹›ƒ…ǐǍڔòŽ‡›‡‡–‡Ž‡”†‡„‹”‹Ǥ›”Ç…ƒǡ‡Ǧ‡˜Ž‡–†Úòçò‹‹•‹›ƒ–‹ˆŽ‡”‹˜‡ƒ”–ƒç‡Š‹”Ž‡ç‡‘”ƒŽƒ”džƒƒ——
­ƒº”Ǐ‡”‡œŽ‡”‹‡›Ú‡Ž‡•‹‹•ƒºŽÇ›‘”Ǥ
Neden Dış Kaynak Kullanımı?
ƒ—•‡–Ú”ò†‡­ƒº”Ǐ‡”‡œŽ‡”‹‹‹Š–‹›ƒ…Ç
ƒ”–ƒ”‡†‹º‡”›ƒ†ƒ†ƒ„—­ƒº”Ǐ‡”‡œŽ‡”‹†‡†Ç獃›ƒ—ŽŽƒÇÇ†ƒÚ’Žƒƒ­ÇÇ›‘”Ǥ
——‡†‡Ž‡”‹‡„ƒƒ…ƒ‘Ž—”•ƒǡƒŽ‹›‡–‹
ƒœƒŽ–ƒ‹Š–‹›ƒ…ÇǡÇ•Ç–ŽÇƒ†”‘˜‡‹•ƒƒ›ƒºÇǡ
‡›‡‹–‡‘Ž‘Œ‹Ž‡”Ž‡Š‹œ‡–•—ƒ„‹Ž‡‹ƒÇ˜‡—œƒ’‡”•‘‡Ž‹Ž‡†ƒŠƒ›ò•‡Š‹œ‡–
•‡˜‹›‡•‹‡—Žƒçƒ‰‹„‹‡–‡Ž‡”‹‰Ú”ò›‘”—œǤ
Dünyada Örnek Vatandaş
Hizmetleri Uygulamaları
ʹͲͲͷ‹Ž‡ʹͲͳͲ›ÇŽŽƒ”ǃ”ƒ•Ç†ƒƒƒ†ƒ˜ƒ–ƒ†ƒçŠ‹œ‡–Ž‡”‹‹›‡‹†‡›ƒ’ÇŽƒ†Ç”ƒ
‹­‹Ú‡Ž‹›ƒ–ǔǏŽƒ”›ƒ’–ǘ‡ͷ›ÇŽ•‘—†ƒ
–‘’ŽƒƒŽ‹›‡–‹͸ƒ–Ç–ƒ•ƒ””—ˆ•ƒºŽƒ†ÇǤ
G‰‹Ž–‡”‡òŽ‡­ƒ’ǐ†ƒƒ’•ƒŽÇ„‹”˜ƒ–ƒ†ƒç
Š‹œ‡–Ž‡”‹”‡ˆ‘”—‰‡”­‡Ž‡ç–‹”†‹Ǥ—›ƒ–ǔǏǐƒ”çǎǺǐǐʹǤͷƒ–ƒ”‘‡‘‘‹
ˆƒ›†ƒ‘Žƒ”ƒ›ƒ‹˜ƒ–ƒ†ƒçò”‡–‡Ž‹º‹ǡ‡
‰‡Ž‹”‰‹„‹‰‡”‹†Ú‡•‹„‡Ž‡‹›‘”Ǥ
—œ‡›G”Žƒ†ƒ‹•‡›ò”ò––òºòŠ‹œ‡–‡–‡‰”ƒ•›‘—’”‘‰”ƒÇ‹Ž‡ʹͲͳͲ›ÇŽÇ•‘—†ƒ
44
LBTÎN´12
›ÇŽŽÇŠƒ‡„ƒçǐƒ͵͹ʹ•–‡”Ž‹Ž‹˜‡”‹Ž‹Ž‹
›ƒ”ƒ–ƒ›Ç„ƒçƒ”†ÇǤ
Kamu Çağrı Merkezleri Faaliyetleri
ƒ—†ƒ­ƒº”Ǐ‡”‡œŽ‡”‹ŠÇœŽƒ›ƒ›‰ÇŽƒçƒ›ƒ
„ƒçŽƒ†ÇǤGŽŽ‡”†‡‹„‡Ž‡†‹›‡Ž‡”†‡•‘”ƒ˜ƒŽ‹Ž‹Ž‡”†‡­ƒº”Ǐ‡”‡œ‹—”—›‘”Ǥ.‘º—ǡƒœ‹„‡
‡”‡œŽ‡”‹‡•–‡Ž‡‡”‘‰”ƒÇƒ’•ƒÇ†ƒ
—›‰—Žƒƒ›ƒ„ƒçŽƒƒ‹Ž‡ƒÇ珃ŽÇºÇ
”‘Œ‡•‹„ò›‡•‹†‡—”—Žƒ­ƒº”Ǐ‡”‡œŽ‡”‹
˜ƒ–ƒ†ƒçŽƒ”ǐ‹•–‡ǡƒ”œ—˜‡ç‹ƒ›‡–Ž‡”‹‹‹Ž‰‹Ž‹
ƒ——”—˜‡—”—Ž—玃”ǐƒ†ƒŠƒ‡–‹˜‡
ŠÇœŽÇ„‹”燍‹Ž†‡‹Ž‡–‹Ž‡•‹‹•ƒºŽƒ›Ç’ǡ˜ƒ–ƒ†ƒçŽƒ”ǐ‹Ž‰‹Ž‹•‘”—ǡ‹•–‡˜‡ç‹ƒ›‡–Ž‡”‹‹
‡–‹…‡•‹‹ŠÇœŽÇ„‹”燍‹Ž†‡‰‡”‹†Úòçòòò
•ƒºŽƒƒ‹­‹—”—Ž—›‘”Ǥ
ƒ†‘Ž—‹ŽŽ‡”‹†‡—”—Žƒƒ—­ƒº”Ǐ‡”‡œŽ‡”‹†‡‘”–ƒŽƒƒͳͲǦͳͷ‹ç‹‹•–‹Š†ƒ‡†‹Ž‹›‘”Ǥ
ò†‡›ƒŽƒçǍ͸ͲͲ­ƒº”ǐǐ‰‡Ž†‹º‹­ƒº”Ǐ‡”‡œŽ‡”‹†‡‹•–‡ǡ狍ƒ›‡–˜‡–ƒŽ‡’Ž‡”ƒ”çǎƒÇ›‘”Ǥ—–ƒŽ‡’Ž‡”†Ççǐ†ƒ‡‰‡ŽŽ‹˜ƒ–ƒ†ƒçŽƒ”ǐ
ƒƒç–ƒŽ‡’Ž‡”‹ǡ‡˜Ž‹Ž‹›ƒ”†ÇÇ‰‹„‹‹•–‡Ž‡”‹†‡
­Úœò‡ƒ˜—ç–—”—Ž—›‘”Ǥ
Çağrı Merkezi Vatandaşla Kamu
Arasında Köprü Oluyor
ƒ†‘Ž—ǯ—Š‡”Šƒ‰‹„‹”‹Ž‹†‡—”—Žƒ„‹”
ƒ—­ƒº”Ǐ‡”‡œ‹†‡–‘’Žƒ†ƒ‘”–ƒŽƒƒ
ʹͲͲǯòòœ‡”‹†‡ƒ——”—˜‡—”—Ž—玃”Ç‹Ž‡„—Žƒ”ƒ„ƒºŽÇ–òƒŽ–„‹”‹Ž‡”Ž‡‹Ž‰‹Ž‹
狍ƒ›‡–˜‡–ƒŽ‡’Ž‡”­ÚœòŽ‡‡›‡­ƒŽÇçǎǛ‘”Ǥ
Y”‡º‹„‹”˜ƒ–ƒ†ƒçǡ‡‰‡ŽŽ‹­‘…—º—‹­‹†‡˜-
7DUNDQ(UVXEDĂ×
3URFDWĀFUD.XUXOX%DĂNDQ×
Ž‡–‹•—†—º—Š‹œ‡–Ž‡”†‡„‹”‹‘Žƒ‡‰‡ŽŽ‹
ƒƒçǖƒŽ‡„‹›Ž‡­ƒº”Ǐ‡”‡œ‹‹ƒ”ƒ›Ç’‰‡”‡Ž‹
›ƒ”†ÇÇƒŽƒ„‹Ž‹›‘”Ǥƒ†ƒ„‹”„ƒçƒ•Ç›‡ç‹Žƒ”–
„ƒç˜—”—•—›ƒ’ƒ•Çƒ”ƒº‡„‹”ƒ›†ƒ„‡”‹
‘—›Žƒ‹Ž‰‹Ž‹„‹”‰‡Ž‹ç‡‘Žƒƒ•Ç狍ƒ›‡–‹›Ž‡
­ƒº”Ǐ‡”‡œ‹‹ƒ”ƒ†ÇºÇ†ƒǡ„—˜ƒ–ƒ†ƒçǐ
–ƒŽ‡„‹‹Ž‰‹Ž‹—”—ƒ‹Ž‡–‹Ž†‹–‡•‘”ƒò­‰ò
‹­‹†‡‹Ž‰‹Ž‹—”—–ƒ”ƒˆÇ†ƒ‰‡”‹†Úò盃’ÇŽƒ„‹Ž‹›‘”Ǥ‹”†‹º‡”Ú”‡–‡‹•‡ƒ…‹Ž‹ç–ƒŽ‡„‹›Ž‡
­ƒº”Ǐ‡”‡œ‹‡„ƒç˜—”ƒ˜ƒ–ƒ†ƒçǐ‹ç–ƒŽ‡„‹
­ƒº”Ǐ‡”‡œ‹–ƒ”ƒˆÇ†ƒGfǯƒ‹Ž‡–‹Ž†‹–‡
•‘”ƒǡ„—˜ƒ–ƒ†ƒçǐǡƒ††‹†‡•–‡†‡•ƒºŽƒ›ƒ‹ç‡†‹†‹”‡—”•Žƒ”ǐƒƒ›Ç–›ƒ’–ǔǎƒ•Ç
•ƒºŽƒƒ„‹Ž‹›‘”Ǥ
›”Ç…ƒ˜ƒ–ƒ†ƒçǐ–ƒŽ‡’˜‡ç‹ƒ›‡–Ž‡”‹—”—ƒ
‹Ž‡–‹Ž†‹–‡•‘”ƒ„—–ƒŽ‡’˜‡ç‹ƒ›‡–‹‹Šƒ‰‹
ƒçƒƒ†ƒ‘Ž†—º—‘—•—†ƒ…‡’–‡Ž‡ˆ‘—ƒ
Ç•ƒ‡•ƒŒ‰Ú†‡”‹Ž‹”‡ǡ‰Ú†‡”‹Ž‡Ç•ƒ‡•ƒŒ†ƒ˜ƒ–ƒ†ƒçǐ–ƒŽ‡„‹‹­ƒº”ǐ—ƒ”ƒ•ÇÇ
†ƒ›ƒœÇŽÇ‘Ž†—º—„‹”„‹Ž‰‹Ž‡†‹”‡›ƒ’ÇŽÇ›‘”Ǥ
Ǖƒ…ƒ•Ç‹ŽŽ‡”†‡‹„—ƒ—­ƒº”Ǐ‡”‡œŽ‡”‹
˜ƒ–ƒ†ƒçŽƒƒ—ƒ”ƒ•Ç†ƒ„‹”Ú’”ò‰Ú”‡˜‹
‰Ú”ò›‘”Ǥƒ–ƒ†ƒçǐ‹Ž‰‹Ž‹›‡”Ž‡”‡‹•–‡˜‡
狍ƒ›‡–Ž‡”‹‹†‘º”—ǡŠÇœŽÇ˜‡‡–‹„‹”燍‹Ž†‡
‹Ž‡–‹Ž‡•‹‹•ƒºŽƒ›Ç’‹•–‡˜‡ç‹ƒ›‡–Ž‡”‹‹
…‡˜ƒ„ǐLJ†‘º”—˜‡ŠÇœŽÇ燍‹Ž†‡‡–‹…‡Ž‡†‹”‹Ž‡•‹‹ǡ„ò”‘”ƒ–‹•ò”‡…‹Ç•ƒŽ–ÇŽƒ•ÇÇǡ
ƒ——”—˜‡—”—Ž—玃”ǐ†ƒÇ”–ƒ•‹›‡…‹Ž‹º‹
ƒœƒŽ–ÇŽƒ•ÇÇ•ƒºŽÇ›‘”Ǥƒ—­ƒº”Ǐ‡”‡œŽ‡”‹
„—›Úò›Ž‡†‡º‡”Ž‡†‹”‹Ž†‹º‹†‡˜ƒ–ƒ†ƒçǐ
—œ——›”—Žƒ”†ƒ„‡Ž‡‡•ÇÇ–Ǖǐdžƒ­Úœ‡
„‹”›ƒ’Ç‘Žƒ”ƒƒ”çǏǜƒ­ÇÇ›‘”Ǥ
5°3257$-
LBTÎN´10
15
+DVDQ6HOPDQ
5°3257$-
OHZHU'P[HK]PZVYJVT[Y
ñíLQL]+Ü]ODQÜUNHQ
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Tüm iş süreçleriniz sorunsuz ve maliyetleriniz sizi
memnun ediyor olabilir. Peki ya tüm işlerinizi daha hızlı
yapabileceğinizi ve aynı zamanda mevcut maliyetlerinizden
tasarruf edebileceğinizi söylesek?
‘º—–‡‘Ž‘Œ‹ǡò­ò˜‡ÚŽ­‡Ž‹—”—Žƒ”–ƒ”ƒˆÇ†ƒƒŽ‹›‡–ƒŽ‡‹
‘Žƒ”ƒ‰Ú”òŽò›‘”˜‡‡•‰‡­‹Ž‹›‘”Ǥ
—›ƒŽÇœ…ƒò”‹›‡ǯ‹†‡º‹Žǡ–ò†ò›ƒÇ
›ƒçƒ†ÇºÇ„‹”’”‘„Ž‡Ǥ…ƒ„ƒœÇ–‡‘Ž‘Œ‹Ž‡”ǡ
Š‡ƒƒ›ƒ”ƒ”ǐǕƒºŽƒ”‡ǡŠ‡†‡ͳ›ÇŽ†ƒ
ƒœ„‹”•ò”‡†‡‡†‹ƒŽ‹›‡–‹‹­Çƒ”Ç›‘”Ǥ‹”
’‡”ˆ‘”ƒ•­Úœòò‘Žƒ‹˜‡”„‡†ǯ‹Ú‡”†‹º‹­Úœò†‡–ƒ‘Žƒ”ƒ„—Ǥ
ͺ‹ƒœƒ”–‡•‹‰òòò•–†òœ‡››Ú‡–‹…‹Ž‡”‹‹ƒ–ǎǏNjŽ‡‰Ž‘„ƒŽò疇”‹Ž‡”‹‹„‹”
ƒ”ƒ›ƒ‰‡–‹”‡‹˜‡”„‡†ǡ„—ڐ‡Ž‹‡–‹Ž‹
‹­‹’ƒœƒ”ƒŠÇœŽÇ˜‡„ƒçƒ”ÇŽÇ„‹”‰‹”‹ç›ƒ’ƒ
‹˜‡”„‡†ò”‹›‡ǯ‹‡˜•ƒŠ‹’Ž‹º‹‹•‡­–‹Ǥ
G•–ƒ„—Žǯ†ƒ†òœ‡Ž‡‡‡–‹Ž‹Ú…‡•‹†‡ǡ
‹˜‡”„‡†oŽ‡ò†ò”ò‡”†ƒ”ƒŽ­Ç˜‡‹˜‡”„‡†‹•–‡òŠ‡†‹•Ž‹º‹ò†ò”òŠ‘ƒ•
‘‡Ž‡‹Ž‡„‹”•Ú›Ž‡ç‹‰‡”­‡Ž‡ç–‹”†‹Ǥ
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46
LBTÎN´12
‹˜‡”„‡†ǯ‹ò”‹›‡ƒ…‡”ƒ•Ç‡
œƒƒ„ƒçŽƒ†Çǫ
‡”†ƒ”ƒŽ­Çǣ‹˜‡”„‡†ò”‹›‡ϐ‹•‹ǡ
”‡•‹‘Žƒ”ƒʹͲͳͲ›ÇŽÇÇ•‘—†ƒ—”—Ž†—Ǥ
‹œ‰Ú”‡˜‡ʹͲͳͳǯ‹‘…ƒƒ›Ç†ƒ‰‡Ž†‹Ǥ
ƒŠƒÚ…‡•‹†‡ǡ„ƒ›‹Ž‡”‹‹œ˜‡‹ç‘”–ƒŽƒ”Ǐǜƒ”ƒ…ǎǺǛŽƒ­ƒŽÇçǎǛ‘”†—Ǥ…ƒ
‹˜‡”„‡†„‹œœƒ–ò”‹›‡ǯ†‡„—Ž——›‘”†—Ǥ
ƒŽƒçǍʹͲǦʹͳƒ›†Ç”ò”‹›‡ǯ†‡„‹œœƒ–
ˆƒƒŽ‹›‡––‡„—Ž——›‘”—œǤ
Ǖƒ…ƒ‹˜‡”„‡†ǯ‹ƒŽƒ–Ç”Ç•ÇÇœǫ
Š‘ƒ•‘‡Ž‡ǣ‹˜‡”„‡†‡†‹‹„‹”’‡”ˆ‘”ƒ•ç‹”‡–‹‘Žƒ”ƒ–ƒÇŽÇ›‘”Ǥ›‰—ŽƒƒŽƒ”
‡”‡†‡‘Ž—”•ƒ‘Ž•—ǡ‘Žƒ”ƒ—Žƒçǎƒ•ÇÇ•ƒºŽÇ›‘”Ǥ—‡†‡Ž‡•‘†Ú‡†‡‰‡”­‡Ž‡ç–‹”‹Ž‡
ƒ•ƒò•–ò•ƒƒŽŽƒç–Ç”ƒ•Ç˜‡‘•‘Ž‹†ƒ•›‘
’”‘Œ‡Ž‡”‹†‡ƒƒŠ–ƒ”„‹””‘Žò•–Ž‡‹›‘”Ǥ.òò
‡—œƒ–ƒ‹‘ϐ‹•Ž‡”‡„‹Ž‡‘•‘Ž‹†ƒ•›‘—
‰Ú–ò”‡„‹Ž‡˜‡‘”ƒ†ƒ†ƒ­‘‹›‹­ƒŽÇçǎƒ„‹Ž‡•‹‹•ƒºŽÇ›‘”Ǥ‡”ˆ‘”ƒ•‹Ž‡‹Ž‰‹Ž‡‹”‡ǡ
’‡”ˆ‘”ƒ•ÇÚŽ­òŽ‡•‹‹†‡•ƒºŽÇ›‘”Ǥ‘Žƒ›Ç•Ç
‹Ž‡’‡”ˆ‘”ƒ•ƒ†Çƒ‡›ƒ’ÇŽƒ•Ç‰‡”‡‹›‘”
‹•‡›ƒ’ÇŽÇ›‘”Ǥ
‹˜‡”„‡†ǡ•‘†Ú‡‹ˆƒ˜‘”‹‘—Žƒ”ǐ†ƒ
—Ž—–‹Ž‹ç‹ǯ†‡ǡڔ‡º‹‹…”‘•‘ˆ–‰‹„‹„ò›ò
•ƒºŽƒ›Ç…ÇŽƒ”ǐ„—Ž—–­ÚœòŽ‡”‹‹ŠÇœŽƒ†Ç”ƒ„‹Ž‹›‘”Ǥ‡•‡Žƒ‹˜‡”„‡†ǡ‹…”‘•‘ˆ–ǯ—ˆϐ‹…‡͵͸ͷ
ò”òòòͳͲͲƒ–ƒƒ†ƒ”ŠÇœŽƒ†Ç”ƒ„‹Ž‹›‘”Ǥ
‡”†ƒ”ƒŽ­Çǣ‹œ‹˜‡”„‡†ò”‹›‡‘Žƒ”ƒǡ
†ò›ƒ†ƒ—ŽŽƒÇŽƒ­ÚœòŽ‡”‹–ƒƒÇÇǡòŽ‡‹œ†‡ƒ—˜‡Úœ‡Ž•‡–Ú”—”—Ž—玃”ǐƒ•——›‘”—œǤò疇”‹Ž‡”‹‹œƒ”ƒ•Ç†ƒŠ‡”•‡–Ú”†‡—”—˜ƒ”Ǥ‹ƒ•ǡ‹Žƒ­ǡò”‡–‹ǡŽ‘Œ‹•–‹ǥ
—Žƒ”ǐ–ƒƒÇ†ƒ‡ò•–†òœ‡›ò疇”‹Ž‡”
„‹œ‹­Úœò’‘”–ˆÚ›òòœò—ŽŽƒÇ›‘”Žƒ”Ǥ
5°3257$‹˜‡”„‡†—”—Žƒ”ƒ‡‰‹„‹
ƒ˜ƒ–ƒŒŽƒ”•ƒºŽÇ›‘”ǫ
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†ƒŠƒˆƒœŽƒ’‡”ˆ‘”ƒ•Žƒ­ƒŽÇçǎƒ•ÇǤ
‡‡ŽŽ‹Ž‡
„‹œŽ‡­ƒŽÇ珃†ƒÚ…‡—”—Žƒ”ç—燍‹Ž†‡
„‹”›‘Ž‹œŽ‹›‘”Žƒ”Ǣ•‡”˜‹••ƒºŽƒ›Ç…ÇŽƒ”†ƒ„ƒ–
‰‡‹çŽ‹º‹•ƒ–ǐƒŽÇ›‘”Žƒ”Ǥƒ–ǐƒŽ†ÇŽƒ”Ç„—„ƒ–
‰‡‹çŽ‹º‹òœ‡”‹†‡†‡—›‰—ŽƒƒŽƒ”ǐǭƒŽÇç–Ç”ƒ›ƒ„ƒçŽÇ›‘”Žƒ”ǤY”‡º‹ǡG•–ƒ„—Žǯ†ƒ‡”‡œ
‘ϐ‹•‹‘Žƒ„‹”—”—ǡ—œƒ‹ŽŽ‡”†‡‹­ƒŽÇ烐Žƒ”ǐǐ„‹Ž‰‹›‡‡”‹ç‡•‹‹•ƒ–ǐƒŽ†ÇŽƒ”Ç„ƒ–
‰‡‹çŽ‹º‹òœ‡”‹†‡•ƒºŽÇ›‘”Ǥ—ƒ†ƒ„‡Ž‹”Ž‹„‹”
ò…”‡–Ú†ò›‘”Žƒ”Ǥ›‰—ŽƒƒŽƒ”„—„ƒ–‰‡‹çŽ‹º‹
òœ‡”‹†‡„‡Ž‹”Ž‹„‹”ŠÇœ†ƒ­ƒŽÇçǛ‘”Ǥ
‹œ”‡•‹‹­‹‡†ƒŠ‹Ž‘Ž†—–ƒ•‘”ƒ‹•‡‘Žƒ
燛ç—ǣ‹œ‹›ƒ’–ǺǏǜ‹Ž‹çǡ„ƒ–‰‡‹çŽ‹º‹‹
†ƒŠƒ˜‡”‹Ž‹—ŽŽƒƒǤƒ––ƒ‹‹œƒƒŽƒ”†ƒ„ƒ–‰‡‹çŽ‹º‹‹Š–‹›ƒ…ǐdžƒŠƒ†ƒ†òçò”‡”‡ǡ
ƒŽ‹›‡–‹ƒœƒŽ–ƒǤ‘Žƒ›Ç•Ç‹Ž‡ò­ò˜‡‘”–ƒ
ڎ­‡Ž‹—”—Žƒ”†ƒŠƒƒœ„ƒ–‰‡‹çŽ‹º‹ƒŽ‹›‡–Ž‡”‹‹Ž‡ƒ›Ç‹çŽ‡”‹›ƒ’ƒ„‹Ž‹›‘”Žƒ”Ǥ
G‹…‹•‹†‡„‹œ—”—Žƒ”ÇŠÇœŽƒ†Ç”Ç›‘”—œǤ
ƒºŽÇ•‡–Ú”ò†‡„‹”Ú”‡˜‡”‡„‹Ž‹”‹œǤ
ò”‹›‡ǯ†‡›ƒçƒ†ÇºÇÇœ„‹”Ú”‡Ǣ•ƒºŽÇ—”—Ž—ç—‹‹ˆƒ”ŽÇŽ‘ƒ•›‘†ƒ‘Ž—ç—›‘”Ǥ‹”Šƒ•–ƒ
‰Ú”ò–òŽ‡‡‡”‡œ‹‡‰‹†‹›‘”ǡǯƒ‰‹”‹›‘”
˜‡‘”ƒ†ƒ–ò„‹Ž‰‹Ž‡”‹ƒ›†‡†‹Ž‹›‘”Ǥ—•ƒºŽÇ
„‹Ž‰‹Ž‡”‹‰‡‡ŽŽ‹Ž‡­‘„ò›ò˜‡”‹Ž‡”‘Ž—›‘”Ǥ
‡‡Ž†‡Š‡”•ƒºŽÇ—”—Ž—痐†ƒ—œƒŽƒ”
„—Ž——›‘”Ǥ—‡†‡Ž‡ǡŠƒ•–ƒÇ„‹Ž‰‹Ž‡”‹‹
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„ƒ–‰‡‹çŽ‹º‹òœ‡”‹†‡‰Ú”ò’ǡ›‘”—Žƒƒ•Ç
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‹œ‹„—”ƒ†ƒ‹‡–‹‹œ‹•‡ǡ­‘†ƒŠƒƒœ‡”‹ç‹
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‰‡”­‡Ž‡ç–‹”‡„‹Ž‹›‘”—œǤY”‡º‹ǡ‘”ƒŽ†‡͵Ͳ
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ƒ–‰‡‹çŽ‹º‹„‹”ƒ’ƒ•‹–‡†‹”Ǥoœ‡”‹†‡‹
—›‰—ŽƒƒŽƒ”‡†‹„‹Ž†‹Ž‡”‹‰‹„‹­ƒŽÇçǔŽƒ”Ǥ
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„‹”ƒŽ–›ƒ’Ç‹ƒÇ•ƒºŽƒ›ƒ…ƒdzǤ‘Žƒ›Ç•Ç‹Ž‡ǡ
‡†‹‹ͳʹƒ›†ƒ­Çƒ”ƒ„‹”­Úœòò—”—Žƒ”ƒ–‡Ž‹ˆ‡†‹›‘”—œ˜‡„—ƒ‰‡”‹†Úò率”­‘
’‘œ‹–‹ˆ›Ú†‡‘Ž—›‘”Ǥ
ƒŽ‹›‡–‹›ƒÇ•Ç”ƒǡ„‹œ„‹”‹ç‹‘”ƒŽ†‡­‘
†ƒŠƒŠÇœŽÇ„‹”ŠƒŽ‡‰‡–‹”‹›‘”—œǤ—˜‡”‹Ž‹Ž‹
ƒ†Çƒ­‘Ú‡Ž‹„‹”燛Ǥò疇”‹Ž‡”‹‹œ‡
Dz—‰ò‡›ƒ’Ç›‘”•ƒÇœǡ­‘†ƒŠƒŠÇœŽÇ›ƒ’ƒ
‹•–‡‡œ‹•‹‹œǫdzǤ‹”‰ò†‡†ƒŠƒˆƒœŽƒŠƒ•–ƒ›ƒ
„ƒƒ„‹Ž‡›ƒ†ƒ„ƒƒ…ǎǍŠ‹œ‡–‹˜‡”‡„‹Ž‡ǥ—Žƒ”„‹œ‹òòÇŽƒ„‹Ž‡…‡º‹‹œ
燛Ž‡”Ǥ
‹˜‡”„‡†ǯ‹‰‡‡ŽŽ‹Ž‡ò­ò˜‡‘”–ƒÚŽ­‡Ž‹—”—Žƒ”„‹Ž‹›‘”Ǥ‡‹Ž„ƒç–ƒ„——„‹”ƒŽ‹›‡–
ƒŽ‡‹‘Žƒ”ƒ‰Ú”ò›‘”Žƒ”Ǥ‹œ„——­‘†‘ºƒŽ
ƒ”çǎǛ‘”—œǤ‹œ‹çƒ•ŽÇ‘Ž†—º——œ–ƒ”ƒˆ
‹•‡ǡ­ÚœòòòœƒŽ‹›‡–†òçò”‡›‡†Úò
‘Ž†—º—‹­‹ǡ„—•‘—–Ú”‡º‹ƒŽƒ–ƒ‘Žƒ›
‘Ž—›‘”ǤGŽ„ƒç–ƒƒŽ‹›‡–ƒŽ‡‹‘Žƒ”ƒƒŽ‰ÇŽƒƒ­Úœòòòœǡ­‘Ç•ƒ•ò”‡‹­‡”‹•‹†‡†ƒŠƒ
‘Ž—Ž—„‹”’”‘ϐ‹Ž‡„ò”òò›‘”Ǥ
‡‡Ž‘Žƒ”ƒ
ò­ò˜‡‘”–ƒÚŽ­‡Ž‹—”—Žƒ”†ƒƒ”çǎƒç–ǺǏǜ燛„—Ǥ
ò›ò—”—Žƒ”‹•‡˜‡”‹›‘Ž…—Ž—º——‰‡”­‡–‡•‘—‘Žƒ†ÇºÇÇ„‹Ž‹›‘”Žƒ”Ǥ‡”›ÇŽ˜‡”‹‹
‹•Ž‹‹Ž‡ƒ”––Ǻǐljڔò›‘”Žƒ”Ǥ—˜‡”‹ƒ”–ÇçǛŽƒ
„ƒ–‰‡‹çŽ‹º‹˜‡–‡Ž‡‘‹Ž‡„ƒçƒ­ÇÇŽÇ›‘”Ǣ
„‹””ƒ††‡†‡•‘”ƒ„‹œ‹­Úœòòòœò•‘”—›‘”Žƒ”Ǥ‹œ†‡‘Žƒ”ƒǡ•‹œ‹˜‡”‹‹œ‹„ò›ò‡•‹‹­‘”ƒŠƒ–„‹”燍‹Ž†‡•ƒºŽƒ›ƒ„‹Ž‹”‹œ†‹›‘”—œǤ
Š‘ƒ•‘‡Ž‡ǣò”‹›‡‹Ž‡˜”—’ƒƒ”ƒ•Ç†ƒ‹
‡„ò›òˆƒ”Žƒ”†ƒ„‹”‹•‡”˜‹••ƒºŽƒ›Ç…ÇŽƒ”Ǥ
‡”˜‹••ƒºŽƒ›Ç…ÇŽƒ”‹ŽœƒƒŽƒ”ǐ†ƒ‹˜‡”„‡†ǯ‹
„‹””ƒ‹’‰‹„‹ƒŽ‰ÇŽƒ†ÇŽƒ”Ǥ…ƒ„—‰ò
˜”—’ƒǯÇŠ‡‡Š‡‡„ò–ò„ò›ò•‡”˜‹•
•ƒºŽƒ›Ç…ÇŽƒ”Çǡ‹˜‡”„‡†­ÚœòŽ‡”‹‹ò疇”‹Ž‡”‹‡‰Ú–ò”‡”‡ǡ‘Žƒ”ǐŠÇœŽƒƒŽƒ”ǐǘ‡
˜‡”‹Ž‹Ž‹Ž‡”‹‹•ƒºŽÇ›‘”Žƒ”Ǥ
5LYHUEHG6LVWHP0KHQGLVOLÿL
Müdürü Thomas Boele
‹˜‡”„‡†ǯ‹–ò†ò›ƒ†ƒͳ͹„‹†‡ˆƒœŽƒ
ò疇”‹•‹˜ƒ”Ǥ—ò疇”‹’‘”–ˆÚ›òò‹­‡”‹•‹†‡ǡ†ò›ƒÇ‡„ò›òŽ‡”‹†‡˜ƒ”Ǥ‹œ„—
—”—Ž—玃”ǐ‡›ƒ’–Ǻǐǘ‡‡‰‹„‹›Ú–‡Ž‡”‹œŽ‡†‹º‹‹„‹Ž‹›‘”—œǤ‹œ‹Ž‡›ƒ’–ǍŽƒ”ǐÇ
˜‡‹•‹›ƒ–‹ϐŽ‡”‹‹’ƒ›ŽƒçǛ‘”Žƒ”Ǥ‹œ‡‰‡Ž‹’ǡ
„‹”Ž‡ç‹‘ò‹ƒ•›‘›ƒ†ƒ„ƒçƒ„‹”’”‘Œ‡
›ƒ’ƒ…ƒŽƒ”ǐǕڛŽò›‘”Žƒ”˜‡„‹œ‹†‡ϐ‹”‹‹œ‹
ƒŽÇ›‘”Žƒ”Ǥ
ò”‹›‡’ƒœƒ”Ç‹˜‡”„‡†ǯ‡‡ƒŽƒ
‹ˆƒ†‡‡†‹›‘”ǫ
ƒŠƒÚ…‡„‡Ž‹”––‹º‹‰‹„‹ǡ‹˜‡”„‡†òŽ‡‹œ†‡„ƒ›‹Ž‡”‹‹œ˜‡‹ç‘”–ƒŽƒ”Ǐǜ‹Ž‡›‡”
ƒŽÇ›‘”†—ǤʹͲͳͲ›ÇŽÇÇ•‘—†ƒ‹•‡”‡•‡
ò”‹›‡‘ϐ‹•‹‹ƒ­–ÇǤ‡‡ƒ”†Ç†ƒ‹•‡­‘
”‹–‹ŠƒŽ‡Ž‡”›ƒ’ƒ›ƒ„ƒçŽƒ†ÇǤ‹˜‡”„‡†„—
燍‹Ž†‡ò”‹›‡ǯ›‡Ú‡˜‡”†‹º‹‹‰Ú•–‡”†‹Ǥ
‹˜‡”„‡†ǡ­‘„ò›òò”‡–‹…‹Ž‡”‹›ƒ’–Ǻlj‹„‹ǡ
›ƒ–ǔǏǃ”–Ç”ƒ”ƒ„—”ƒ†ƒ„‹”†‡’‘†ƒƒ­–ÇǤ—ǡ
„‹œ‹­ƒ’Ǐǜ†ƒ‹ò”‡–‹…‹Ž‡”†‡­‘†ƒ‰Ú”òŽ‡
„‹”燛†‡º‹ŽǤ‘Žƒ›Ç•Ç‹Ž‡„‹œò疇”‹Ž‡”‹‹œ‡
Š‹œ‡–˜‡”‹”‡ǡƒ›Ç‰ò‹­‡”‹•‹†‡…‹Šƒœ†‡º‹ç‹‹ǡ–‡‹†‡•–‡Š‹œ‡–Ž‡”‹‹­‘ò•–•‡˜‹›‡›‡­Çƒ”†ÇǤ——Žƒ„‹”Ž‹–‡ǡò”‹›‡ǯ†‡‹
„ƒ›‹ƒºŽƒ”Ç‹Ž‡„‹”Ž‹–‡„—Ž—†—”†—º——œ
†‡‘…‹ŠƒœŽƒ”Ǐǜ˜ƒ”Ǥ‹‡„‡œ‡”ÚŽ­‡–‡‹
ò”‡–‹…‹Ž‡”†‡„—Ž—ƒ›ƒ•ƒ›Ç†ƒ„‹”†‡‘
…‹ŠƒœÇ•ƒ›ÇÇœ˜ƒ”Ǥ‹œ„—‰òŠƒ‰‹ò疇”‹‹œ
‹Ž‰‹†—›ƒ”•ƒǡŠ‡‡‰‹†‹’†‡‘…‹ŠƒœÇÇœ‹Ž‡
‡ˆƒ›†ƒ•ƒºŽƒ›ƒ…ƒŽƒ”ǐljڕ–‡”‹›‘”—œǤ
‹œ„ƒçŽƒ†ÇºÇÇœ†ƒʹ‹ç‹›†‹ǡÇ•ƒ„‹”•ò”‡†‡
Ͷ‹ç‹‘Ž†—Ǥ‘”ƒŽ†‡„‹œ‹‰‹„‹ò”‡–‹…‹Ž‡”
­‘›ƒ˜ƒç„ò›ò”Ǥ‹œ­‘ŠÇœŽÇ„ò›ò›‘”—œǤ
Yòòœ†‡‹•‡‡‹„ò›ò‡’ŽƒŽƒ”ǐ†ƒ†ƒǡ
›‡‹ƒ”ƒ†ƒçŽƒ”ƒ”ƒÇœƒƒ–ÇŽƒ…ƒǤ
‡­‡•‡‡
—”—Ž—”—”—Žƒœǡ狔‡–‹‹œ‹—”—…—ǯ•—
˜‡ò•–†òœ‡››Ú‡–‹…‹Ž‡”‹–ƒƒÇò”‹›‡ǯ›‡
‰‡Ž†‹Ž‡”Ǥ‹˜‡”„‡†ò”‹›‡ǡ„ÚŽ‰‡•‹‹
„‹”’ƒ”­ƒ•Ç˜‡‹›‹„‹”‘—†ƒǤ
LBTÎN´12
47
(FHYLW%ÜNWÜP
°=(/+$%(5
LJL]P['P[HK]PZVYJVT[Y
*HOHFHðLQ7HNQRORMLOHULQH
+D]ÜU0ÜVÜQÜ]"
1997 yılında başlayan Intel Geliştiriciler Konferansı ya da namı
diğer IDF bu yıl 15. yaşını kutluyor. Geleceğin teknolojilerine
yön veren ve IT çevrelerinde ciddi bir ağırlığı olan bu
konferansta geleceğin teknolojileri boy gösterdi
I
–‡Ž„—›ÇŽ‰‡Ž‹ç–‹”‹…‹‘ˆ‡”ƒ•ÇÇͳͷǤ›ÇŽÇÇ—–Ž—›‘”Ǥƒ•‹–„‹”
ϐ‹‹”‘Žƒ”ƒ„ƒçŽƒ›ƒǡœƒƒŽƒ
‡†ò•–”‹•‹‹‡Ú‡Ž‹‘ˆ‡”ƒ•Žƒ”Ç
ŠƒŽ‹‡‰‡Ž‡ǡŠ‡”œƒƒ‘Ž†—º—‰‹„‹
ڐòòœ†‡‹†Ú‡Ž‡”†‡Šƒ‰‹–‡‘Ž‘Œ‹Ž‡”Ž‡–ƒÇ烅ƒºÇÇœÇ‰ÚœŽ‡”ڐò‡•‡”†‹Ǥ
‡”•‡‡‘Ž†—º—‰‹„‹–‡Žǯ‹ò•–†òœ‡››Ú‡–‹…‹Ž‡”‹ǡÇ•ƒ…ƒ–‡ŽÇ†‡Ž‹ƒçƒƒ”†Ç…Ǖǃ˜‹†‡”Ž—––‡”ƒ­ÇŽÇçǛƒ’–ÇǤʹͲͲ͵
›ÇŽÇ†ƒ‹Ž‡–”‹‘‘•‡’–‹‹–ƒÇ––ǍŽƒ”ǐNJƒ–Ç”Žƒ–ƒ‡”Ž—––‡”ǡڜ‡ŽŽ‹Ž‡‘„‹Ž
ƒŽƒ†ƒ­‘…‹††‹„‹”›‘Žƒ–Ž‡––‹Ž‡”‹†‡
„ƒŠ•‡––‹ǤƒƒŽƒ‹çŽ‡…‹Ž‡”‹‡ƒ†ƒ”
ò­òŽ†òºòòǡ„—ƒƒ”çǐ„—‹çŽ‡…‹Ž‡48
LBTÎN´12
”‹…‹††‹ƒŽƒ†ƒ‰ò­Ž‡†‹Ž‡”‹‹ƒŽƒ––ÇǤ
–‡Žǯ‹„‹”­‘ƒŽƒ†ƒ…‹††‹ƒ˜ƒ–ƒŒŽƒ”ƒ
•ƒŠ‹’‘Ž†—º——•Ú›Ž‡›‡‡”Ž—––‡”ǡ•‘
•‡‡Ž‡”†‡Úœ‡ŽŽ‹Ž‡›ƒœÇŽÇ‹ƒ”‹†‡…‹††‹
„‹”›ƒ–ǔǏ›ƒ’–ǍŽƒ”ǐǘ‡‹††‹ƒŽÇ‘Ž†—Žƒ”ǐǕڛŽ‡†‹Ǥ–‡Žǯ‹ˆƒ”ÇÇƒŽƒ–ƒ›ƒ†‡˜ƒ
‡†‡ƒ˜‹†‡”Ž—––‡”ǡ˜‡”‹‹„—‰òò
–‡‘Ž‘Œ‹›‹ç‡‹ŽŽ‡†‹”†‹º‹‹ǡŠƒ––ƒƒƒŽ‘‰
˜‡”‹‹†‹Œ‹–ƒŽ˜‡”‹›‡‰‡­‡•‹‹ǯ‹…‹††‹ƒŽƒ†ƒ‰‡Ž‹ç‡•‹‡‘Žƒƒ•ƒºŽƒ†ÇºÇÇ
„‡Ž‹”––‹Ǥ
—Ž—–„‹Ž‹ç‹˜‡‘„‹Ž–‡‘Ž‘Œ‹Ž‡”‹‰‡Ž‹ç‡•‹˜‡”‹‡”‡œŽ‡”‹‹­‘Ú‡Ž‹‘–ƒŽƒ”ƒ‰‡–‹”†‹Ǥƒƒ–‡•ƒ•†‡º‹ç‹‘„‹Ž„‹Ž‹ç‹†‡‘Ž†—ǤʹͲͳͳ›ÇŽÇ†ƒ‹‹…‹Œ‡‡”ƒ•›‘
‘”‡‹ƒ”‹Ž‹Ž–”ƒ„‘‘ǯ—–ƒÇ–ƒ–‡Žǡ
ʹͲͳʹ›ÇŽÇ†ƒ͵Ǥ‡•‹Ž‘”‡‹çŽ‡…‹Ž‹Ž–”ƒ„‘‘ǯŽƒ”ljڕ–‡”‹ç–‹Ǥ‡”Ž—––‡”ǡʹͲͳ͵
›ÇŽÇ†ƒ‹•‡ͶǤŒ‡‡”ƒ•›‘Ž–”ƒ„‘‘ǯŽƒ”Žƒ
–ƒÇ烅ƒºÇÇœÇ•Ú›Ž‡†‹Ǥ—ò”òŽ‡”­‘†ƒŠƒ
‹…‡˜‡›ò•‡’‡”ˆ‘”ƒ•ŽÇ‘Žƒ…ƒǤ͹ʹͲ’
ƒ‡”ƒ†ƒ–—–—ǡ—ŽŽ‡”ƒŽƒ”ǡ–ò
‰ò†ƒ›ƒƒ’‹ŽÚ”òǡ›ò•‡’‡”ˆ‘”ƒ•ǡ
›òœ–ƒÇŽƒƒ˜‡„‡œ‡”Úœ‡ŽŽ‹Ž‹–‡‘Ž‘Œ‹Ž‡”›‡‹ò”òŽ‡”†‡ŠƒœÇ”‘Žƒ…ƒǤ
Siri’ye Rakip Geldi
‡‹‡•‹ŽŽ–”ƒ„‘‘ǯŽƒ”†ƒ„ƒŠ•‡–‹ç‡
‡–‹Ž‹–‡‹Ž†‡‘†ƒ›ƒ’ÇŽ†ÇǤ—†‡‘†ƒ
Ž–”ƒ„‘‘ǯŽƒ”†ƒ—ŽŽƒÇŽƒ•‡•–ƒÇŽƒƒ
°=(/+$%(5
ƒƒ’‡”ˆ‘”ƒ•Ç„‹”ڐ…‡‹‹çŽ‡…‹ƒ‹Ž‡•‹†‡­‘†ƒŠƒ‹›‹‘Žƒ„‹”‹çŽ‡…‹‰‡Ž‹ç–‹”†‹º‹‹•Ú›Ž‡‡Ž‹›‹œǤ
ʹʹ‹ƒ”‹Ž‹„—›‡‹‹çŽ‡…‹‹Ž‡›ƒ’ÇŽƒ
–‡•–•‘—­Žƒ”ǐ†ƒ‘Ž†—­ƒ‹›‹•‘—­Žƒ”‡Ž†‡
‡†‹Ž†‹º‹‡çƒŠ‹–‘Ž†—Ǥƒ’ÇŽƒ†‡‘Žƒ”†ƒ
„‹”ڐ…‡‹‡•‹Ž‘Žƒ˜›”‹†‰‡ȋ͵Ǥ‡•‹ŽȌ
‹çŽ‡…‹Ž‹„‹”Ž–”ƒ„‘‘‹Ž‡‡ƒ˜‡‡…Šƒ”–‡•–›ƒœÇŽÇÇ­ƒŽÇç–ǔǎ†ÇǤ˜›”‹†‰‡
Ž–”ƒ„‘‘ͳ͹ƒ––ǯŽÇ„‹”‰ò­–ò‡–‹”‡
›‡‹‡•‹Ž‹çŽ‡…‹ƒ›Ç’‡”ˆ‘”ƒ•–ƒ•ƒ†‡…‡
ͺƒ––‰ò­–ò‡–‡•‹‹Ž‡Š‡”‡•‹‡†‹‡
Šƒ›”ƒ„Ç”ƒ–ÇǤ—›‡‹‹çŽ‡…‹Úòòœ†‡‹†Ú‡Ž‡”†‡–ƒ„Ž‡–•‹•–‡Ž‡”‹†‡†‡
—ŽŽƒÇŽƒ…ƒǤ
Test Sonuçları Herkesi Şaşırttı
1)&GHVWHNOLELUNUHGLNDUW×RODQ3D\3DVV,QWHO,37WHNQRORMLVLVD\HVLQGH
HNVWUDELUGRQDQ×PVDOJYHQOLNVXQX\RUdHYULPLoLDO×ĂYHULĂ\DSDUNHQ
\DSPDQ×]JHUHNHQWHNĂH\NUHGLNDUW×Q×8OWUDERRN·XQVWQHNR\PDN
–‡‘Ž‘Œ‹•‹‰Ú•–‡”‹Ž†‹Ǥ‡ŽŽͳ͵Ž–”ƒ„‘‘‹Ž‡›ƒ’ÇŽƒ†‡‘†ƒ”ƒ‰‘••‹•–ƒ…‡
›ƒœÇŽÇÇ‹Ž‡ƒ”ƒƒ‘–‘”—†ƒÚ”‡Ž‡”ǡ
ƒœ‘ǯ†ƒò”ò„—Žƒ˜‡„—Ž—ƒ
ò”òò™‡‡–‘Žƒ”ƒƒ•ÇŽ’ƒ›Žƒçǎ†ÇºÇ‰Ú•–‡”‹Ž†‹Ǥ‡•–ƒÇŽƒƒ–‡‘Ž‘Œ‹•‹‹Ž‡òœ‹
†‡ƒ”ƒƒ„‹Ž‡…‡º‹‹‰Ú•–‡”‡–‡Žǡ„—”ƒ†ƒ
…‹††‹„‹”’‡”ˆ‘”ƒ•‡Ž†‡‡†‡„‹Ž‡…‡º‹‹
•‹›ƒŽŽ‡”‹‹˜‡”†‹ǤŽ†—­ƒŠÇœŽÇ˜‡•‘”—•—œ
­ƒŽÇ烐„—•‡•–ƒÇŽƒƒ–‡‘Ž‘Œ‹•‹Úòòœ†‡‹•‡‡—ŽŽƒÇƒŠƒœÇ”‘Žƒ…ƒǤ
–‡Žǡ’’Ž‡ǯǐ‹”‹ò”òò‡­‘„‡œ‡›‡
„—–‡‘Ž‘Œ‹›‹†ƒŠƒ†ƒ‰‡Ž‹ç–‹”‡”‡ǡ›‡‹
‡•‹Ž…‹ŠƒœŽƒ”ǐ‹­‹‡‘›ƒ…ƒǤ—•ƒ›‡†‡
›‡‹‡•‹Ž„‹”Ž–”ƒ„‘‘ǯƒ•ƒŠ‹’‘Žƒ…ƒ‘Žƒ
‹ç‹Ž‡”„—–‡‘Ž‘Œ‹›‡†‡ò…”‡–•‹œ•ƒŠ‹’
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Yeni Nesil Ultrabook Kuralları
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Masaüstü Yerine Hepsi Bir Arada
PC’ler
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‘Žƒ…ƒǤ
3D Performansı Ciddi Anlamda
Artacak
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4K Ekranlar Geliyor
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Microsoft geçtiğimiz günlerde merakla beklenen Office
2013 uygulamasını gün yüzüne çıkarttı. Birçok yeni özelliği
bünyesinde barındıran bu yeni ofis sürümü Windows 8 işletim
sistemiyle birlikte hayatımıza girecek
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‡„ò›ò›ƒ”†Ç…Ç•Ç”‘Žò†‡Ǥ‡”
‰‡­‡‰òƒ”–ƒ›‡‹Úœ‡ŽŽ‹Ž‡”Ž‡‹…”‘•‘ˆ–ǡ
‘ϐ‹•—›‰—Žƒƒ•ÇÇ†ƒŠƒ‘Žƒ›—ŽŽƒÇŽƒ„‹Ž‹”˜‡
‰òòòœçƒ”–Žƒ”ǐ†ƒ†ƒŠƒ‹çŽ‡˜•‡ŽÇŽƒ‹­‹
­ƒŽÇçǛ‘”Ǥ‹”ƒ•‘‘Žƒ”ƒˆϐ‹…‡ʹͲͳ͵’ƒ‡–‹‹Ú‰Ú”òò˜‡”•‹›‘———”—Žƒ”˜‡•‘
—ŽŽƒÇ…ÇŽƒ”ǐ†‡‡‡•‹ƒƒ…Ç›Žƒ•—†—Ǥ‡‹
­Çƒ…ƒ‹†‘™•ͺ‹çŽ‡–‹•‹•–‡‹›Ž‡„‹”Ž‹–‡
ˆϐ‹…‡ʹͲͳ͵—›‰—Žƒƒ•ÇÇ–ƒ•ò”òò—ŽŽƒÇ…ÇŽƒ”ǐ„‡º‡‹•‹‡•——Žƒ…ƒǤ‹ƒ›ÇÇ
•‘‰òŽ‡”‹†‡­Çƒ•Ç„‡Ž‡‡ò”òò
ڜ‡ŽŽ‹Ž‡‹†‘™•ͺ—ŽŽƒÇ…ÇŽƒ”Ç‹­‹ˆƒ”ŽÇŽÇ
›ƒ”ƒ–ƒ•Ç„‡Ž‡‹›‘”Ǥ
Office 2013 5 Farklı Paket ile
Sunuluyor
ˆϐ‹…‡ʹͲͳ͵‹Ž‡„‹”Ž‹–‡•——Žƒ—›‰—ŽƒƒŽƒ”ǐ‹‘Žƒ”džƒ†‡º‹ç‹ç†—”—†ƒǤ‹…”‘•‘ˆ–
52
LBTÎN´12
„—–ƒ”œ†‡º‹ç‹Ž‡”Ž‡—ŽŽƒÇ…ÇŽƒ”ƒ›‡‹˜‡•‘
–‡‘Ž‘Œ‹›‡•ƒŠ‹’„‹”ò”ò—ŽŽƒ†ÇŽƒ”ǐNj›‹…‡
Š‹••‡––‹”‡‹•–‹›‘”Ǥ‹”ƒ›‡‹‘ϐ‹•—›‰—Žƒƒ•ÇÇͷˆƒ”ŽÇ’ƒ‡–ŠƒŽ‹†‡—ŽŽƒÇ…ÇŽƒ”ƒ•—ƒ…ƒǤ—’ƒ‡–Ž‡”‹„ƒçǐ†ƒ‘‡ƒ†–—†‡–
ȋ˜˜‡Yº”‡…‹Ȍ’ƒ‡–‹›‡”ƒŽÇ›‘”Ǥ—’ƒ‡–‹
‹­‡”‹•‹†‡‘”†ǡš…‡Žǡ‘™‡”‘‹–˜‡‡‘–‡—›‰—ŽƒƒŽƒ”Ç›‡”ƒŽÇ›‘”Ǥ‹…”‘•‘ˆ–ǯ—ˆϐ‹…‡
ʹͲͳ͵•ò”òò‹Ž‡•—†—º—†‹º‡”„‹”’ƒ‡–‹•‡
‘‡”‡‹—Ǥ—’ƒ‡––‡†‡‘”†ǡš…‡Žǡ
‘™‡”‘‹–˜‡‡‘–‡—›‰—ŽƒƒŽƒ”ǐǐ›ƒÇ
•Ç”ƒ—–Ž‘‘ǡ……‡••˜‡—„Ž‹•Š‡”—›‰—ŽƒƒŽƒ”Ç
†ƒ›‡”ƒŽÇ›‘”Ǥ—”—Žƒ”ƒ›Ú‡Ž‹ŠƒœÇ”Žƒƒ
ƒŽŽ—•‹‡••”‡‹—’ƒ‡–‹†‡‹•‡‘”†ǡ
š…‡Žǡ‘™‡”‘‹–ǡ‡‘–‡ǡ—–Ž‘‘ǡ……‡••
˜‡—„Ž‹•Š‡”—›‰—ŽƒƒŽƒ”ǘƒ”Ǥ˜˜‡Gçȋ‘‡
ƒ†—•‹‡••Ȍ’ƒ‡–‹†‡‹•‡‘”†ǡš…‡Žǡ
‘™‡”‘‹–ǡ‡‘–‡˜‡—–Ž‘‘—›‰—ŽƒƒŽƒ”Ç›‡”ƒŽÇ›‘”Ǥ‘’ƒ‡–‘Žƒ”ƒ‹…”‘•‘ˆ–ˆϐ‹…‡
ʹͲͳ͵”‘ˆ‡••‹‘ƒŽ’ƒ‡–‹„—Ž——›‘”Ǥ—’ƒ‡–
‹­‡”‹•‹†‡†‡‹…”‘•‘ˆ–ƒ„‘‡Ž‹º‹Šƒ”‹­‘”†ǡ
š…‡Žǡ‘™‡”‘‹–ǡ‡‘–‡ǡ—–Ž‘‘ǡ……‡••
˜‡—„Ž‹•Š‡”—›‰—ŽƒƒŽƒ”Ç›‡”ƒŽƒ–ƒǤ
Uygun Fiyat Politikası
‹…”‘•‘ˆ–ϐ‹›ƒ–Žƒ”‘—•—†ƒ†ƒƒ—Ž„‹”
Ž‹•–‡Ž‡‡›ƒ’Ç熗”—†ƒǤˆϐ‹…‡ʹͲͳ͵
‘‡”‡‹—’ƒ‡–‹‘”–ƒŽƒͳͲͲ†‘Žƒ”…‹˜ƒ”ǐ†ƒ—ŽŽƒÇ…ÇŽƒ”‹Ž‡„—Ž—烅ƒǤ—’ƒ‡–
ͷǯ›‡ƒ†ƒ”—ŽŽƒÇŽƒ„‹Ž‡…‡Ǥ›”Ç…ƒ‹…”‘•‘ˆ–—ŽŽƒÇ…ÇŠ‡•ƒ„Ç›Žƒ„‹”Ž‹–‡„—’ƒ‡–‡
•ƒŠ‹’—ŽŽƒÇ…ÇŽƒ”ʹͲ
ǯƒƒ†ƒ”›”‹˜‡
ȋ‹…”‘•‘ˆ–ǯ—„—Ž—–„‹Ž‹ç‹•‡”˜‹•‹Ȍ†‡’‘ŽƒƒƒŽƒÇƒ•ƒŠ‹’‘Žƒ…ƒǤˆϐ‹…‡ʹͲͳ͵ƒŽŽ
—•‹‡••”‡‹—’ƒ‡–‹‡•ƒŠ‹’‘Žƒ…ƒ
—ŽŽƒÇ…ÇŽƒ”‹Ž‡ͳ‹ŽƒͳͲ—ŽŽƒÇ…ǃ”ƒ•Ç†ƒ
„—’ƒ‡–‹—ŽŽƒƒ„‹Ž‡…‡Ǥˆϐ‹…‡͵͸ͷ—›‰—Žƒƒ•ÇÇ—ŽŽƒƒ„‹Ž‡…‡’ƒ‡–•ƒŠ‹’Ž‡”‹„—
’ƒ‡–‡‘”–ƒŽƒƒͳͷͲ†‘Žƒ”ƒ”çǎǺǐ†ƒ
•ƒŠ‹’‘Žƒ…ƒǤ
MAKALE
İlk Deneyim
ˆϐ‹…‡ʹͲͳ͵—”—Ž—•ò”‡…‹†‡‰Ú”òò
ƒ­Ç•Ç†ƒ†‹º‡”‘ϐ‹•Ž‡”†‡ˆƒ”ŽÇ„‹”›ƒ’džƒ
‘Žƒ›ƒ…ƒºÇÇ†òçò†ò”ò›‘”Ǥƒƒ–—”—Ž——
ƒ”†Ç†ƒ‘”†ʹͲͳ͵—›‰—Žƒƒ•ÇÇ–ǍŽƒ†ÇºÇÇœ†ƒƒ”çǐǜƒ†‹º‡”‘ϐ‹•—›‰—ŽƒƒŽƒ”ǐ†ƒ
‰Ú”‡†‹º‹‹œ„‹”–ƒ„Ž‘‹Ž‡ƒ”çǎƒçǛ‘”—œǤ
­ÇŽƒ‡”ƒÇ•ƒº„ÚŽòò†‡ˆƒ”ŽÇ•ƒ›ˆƒ
烄Ž‘Žƒ”Ç›‡”ƒŽÇ›‘”˜‡‹•–‡”•‡‹œ„—烄Ž‘Žƒ”Ç
•‡­‡”‡‡†‹‹œ‡–‡ƒ„‡Ž‹”Ž‡›‡„‹Ž‹›‘”•——œǤ
”†Ç†ƒŽƒ•‹ç‡”‹–­—„—Ž—–ƒ•ƒ”Ǐƒ”çǐǜƒ­ÇÇ›‘”Ǥ—­—„—†‹º‡”‘ϐ‹••ò”òŽ‡”‹†‡
ˆƒ”ŽÇ‘Žƒ”ƒ–ƒ•ƒ”ŽƒÇ烺„ÚŽò†‡„—Ž—ƒ‘òœ‡”‹†‡„ƒºŽƒ–ÇŽƒ”Ç„ƒ•‹–„‹”‡ò
‘Žƒ”ƒ‰Ú”‡„‹Ž‹›‘”•——œǤ—•ƒ›‡†‡­—„—º—
†ƒ”ƒŽ–ƒÇœƒ‘Žƒƒ•ƒºŽƒÇ熗”—†ƒǤ‹”
„ƒºŽƒ–Ç›ƒ–ǍŽƒ†ÇºÇÇœ†ƒ‘„ƒºŽƒ–Ç›Žƒ‹Ž‰‹Ž‹
燔‹–ƒ”ƒ›òœò‘Žƒ›ŽÇŽƒƒ­ÇŽÇ›‘”˜‡‹çŽ‡Ž‡”‹‹
„—燔‹–òœ‡”‹†‡•‡­‡„‹Ž‹›‘”•——œǤ
Office 2013 Bulutların Üzerinden
Sesleniyor
‘†Ú‡‹‡’‘’òŽ‡”–‡‘Ž‘Œ‹‘Žƒ›Žƒ”ǐ†ƒ„‹”–ƒ‡•‹Dz—Ž—–‹Ž‹ç‹dzǤ‹…”‘•‘ˆ–
„—Ž—–„‹Ž‹ç‹Ž‡‹Ž‰‹Ž‹­ƒŽÇ珃Žƒ”ƒ‰‡­–‹º‹‹œ
†Ú‡†‡„ƒçŽƒÇ瘇›”‹˜‡—›‰—Žƒƒ•ÇÇ
—ŽŽƒÇ…ÇŽƒ”ǐ„‡º‡‹•‹‡•——ç–—Ǥˆϐ‹…‡
ʹͲͳ͵ǯ–‡†‡„—Ž—–„‹Ž‹ç‹‡–‡‰”ƒ•›‘—‰ƒ›‡–
„ƒçƒ”ǎǘ‡„ƒ•‹–„‹”燍‹Ž†‡›ƒ’ÇŽƒ†Ç”ÇŽÇçǤ
‹…”‘•‘ˆ–ǯ—Šƒ›ƒ–Ǐǜƒ›‡‹‰‹”‡—Ž—–
‹Ž‹ç‹ƒ˜”ƒÇƒ›ƒŽƒçǏǑŽ†—­ƒ•ƒºŽƒǤ
‹”ƒ„—›‡‹–‡‘Ž‘Œ‹›‹­‘Ú‡•‹›‘”˜‡
‰‡Ž‡…‡–‡†‡„—–‡‘Ž‘Œ‹›‡›ƒ–ǔǏ›ƒ’ƒ…ƒǤ
ˆϐ‹…‡ʹͲͳ͵‹­‡”‹•‹†‡›”‹˜‡„ƒºŽƒ–Ç•Ç
‘Žƒ›ŽÇŽƒ›ƒ’ÇŽƒ„‹Ž‹›‘”˜‡„—”ƒ†ƒ‹†‘•›ƒŽƒ”
…‹Šƒœ†ƒ„ƒºÇ•Çœ‘Žƒ”ƒ†òœ‡Ž‡‡„‹Ž‹›‘”Ǥ
—‹çŽ‡Úœ‡ŽŽ‹Ž‡‰òò­‘º——‘ϐ‹•†Ççǐ†ƒ
‰‡­‹”‡­ƒŽÇ烐Žƒ”ƒ‘Žƒ›ŽÇ•ƒºŽƒƒƒƒ…Ç›Žƒ
›ƒ’ÇŽƒ†Ç”ÇŽÇçǤ›”Ç…ƒ„—†‘•›ƒŽƒ”Ç’ƒ›Žƒçƒ
‹çŽ‡‹†‡›‹‡…‹Šƒœ†ƒ„ƒºÇ•Çœ‘Žƒ”ƒˆϐ‹…‡
ʹͲͳ͵òœ‡”‹†‡›ƒ’ÇŽƒ„‹Ž‹›‘”Ǥ‡‰‡”‡Ž‹‘Žƒ
›”‹˜‡Š‡•ƒ„ǐǜǐˆϐ‹…‡ʹͲͳ͵ǯ‡–ƒÇŽƒÇ瑎ƒ•ÇǤ
Tabletlere Özel Grafik Arayüz
‹…”‘•‘ˆ–ˆϐ‹…‡ʹͲͳ͵ǯò‰‡Ž‹ç–‹”‹”‡•ƒ†‡…‡
ƒ•ƒò•–ò˜‡†‹œò•–ò„‹Ž‰‹•ƒ›ƒ”Žƒ”ÇŠ‡†‡ˆ
ƒŽƒÇçǤ›Çœƒƒ†ƒƒ„Ž‡–˜‡ƒÇŽŽÇ
–‡Ž‡ˆ‘Žƒ”ÇŠ‡†‡ϐŽ‡›‡‹…”‘•‘ˆ–„—›‡‹
ƒ˜”ƒÇƒŽƒ–ƒ‹­‹‘Ž†—­ƒ—º”ƒç˜‡”‹›‘”Ǥ
.òòŠ‡”’Žƒ–ˆ‘”†ƒ­ƒŽÇ烅ƒ—›‰—Žƒƒ›Ç
›ƒ”ƒ–ƒ‘Žƒ›ǡ‹ç‹’òˆ‘–ƒ•Ç„—’Žƒ–ˆ‘”Žƒ”
òœ‡”‹†‡­ƒŽÇ烅ƒ—›‰—ŽƒƒŽƒ”ǐ„‹”„‹”Ž‡”‹
‹Ž‡Šƒ„‡”Ž‡ç‡•‹òœ‡”‹†‡›ƒ–Ç›‘”Ǥˆϐ‹…‡ʹͲͳ͵
‹†‘™•‹çŽ‡–‹•‹•–‡‹›òŽòƒÇŽŽÇ–‡Ž‡ˆ‘˜‡
ƒŽ‡–ǯŽ‡”Ž‡†‡—ŽŽƒÇŽƒ„‹Ž‡…‡Ǥ‘—ƒ–‹
‡”ƒòœ‡”‹‡ˆƒœŽƒ•Ç›Žƒƒˆƒ’ƒ–Žƒ–ƒϐ‹”ƒ
„—…‹ŠƒœŽƒ”‹­‹‘”ƒŽƒ”ƒ›òœò†‡ˆƒ”ŽÇ
„‹”ƒ”ƒ›òœ‰‡Ž‹ç–‹”‹ç†—”—†ƒǤƒƒ‡
„ƒ•‹–Ž‹ǡŠÇœ˜‡†‘º”—Š‡†‡ˆò­‰‡‹†‡›ƒ”ƒ–ÇŽƒ„—ƒ”ƒ›òœ•ƒ›‡•‹†‡—ŽŽƒÇ…ÇŽƒ”ƒÇŽŽÇ
…‹ŠƒœŽƒ”ǐ†ƒ†ƒ‘ϐ‹•—ŽŽƒÇÇÇ”ƒŠƒ–ŽÇºÇ†ƒ
ˆƒ›†ƒŽƒƒ„‹Ž‡…‡Ž‡”Ǥ—•ƒ›‡†‡‘”ƒŽ„‹Ž‰‹•ƒ›ƒ”Žƒ”ǐ†ƒ—ŽŽƒ†ÇŽƒ”Ç‘ϐ‹•†‘òƒŽƒ”ǐÇ
‘ϐ‹•†Ççǐƒ­Ç–ǍŽƒ”ǐ†ƒ–ƒ„Ž‡–Ž‡”‹†‡˜‡›ƒ
ƒÇŽŽÇ–‡Ž‡ˆ‘Žƒ”ǐ†ƒ›Ú‡–‡„‹Ž‡…‡­ƒŽÇ烐Žƒ”
œƒƒ†ƒ–ƒ•ƒ””—ˆ‡†‡”‡†ƒŠƒ˜‡”‹Ž‹„‹”
­ƒŽÇ珃‘”–ƒÇ‹­‡”‹•‹†‡›‡”ƒŽƒ„‹Ž‡…‡Ž‡”Ǥ
‡‡ç——„‡Ž‹”–‡‹œ†‡ˆƒ›†ƒ˜ƒ”Ǥ‹…”‘•‘ˆ–†‘—ƒ–‹‡”ƒŽÇò”òŽ‡”›Ú‡Ž‹”‡
‰‡Ž‡‡•‡Ž”—Š——†ƒƒ›„‡–‡‹çǤƒ„Ž‡–
˜‡ƒÇŽŽÇ–‡Ž‡ˆ‘Žƒ”‹­‹†‹œƒ›‡†‹Ž‡ˆϐ‹…‡
ʹͲͳ͵’ƒ‡–Ž‡”‹‰‡Ž‡‡•‡Ž‘ϐ‹•†‘òƒŽƒ”Ç
†‡‡›‹‹•——›‘”Ǥ
İşlevsel Özellikler
ˆϐ‹…‡ʹͲͳ͵’ƒ‡–Ž‡”‹›‡‹„‹”—›‰—Žƒ•—ƒ•ÇÇ›ƒÇ•Ç”ƒ‡‹çŽ‡˜˜‡Úœ‡ŽŽ‹Ž‡”Ž‡„‹”Ž‹–‡
‰‡Ž‹›‘”Ǥ—Úœ‡ŽŽ‹Ž‡”‹„ƒçǐ†ƒ‹ç†ò›ƒ•Ç†ƒ
•Ç­ƒ—ŽŽƒÇŽƒ†‘òƒŽƒ”ǐǐ›Ú‡–‹‹›‡”ƒŽÇ›‘”Ǥˆϐ‹…‡ʹͲͳ͵‹Ž‡„‹”Ž‹–‡‘”†
—›‰—Žƒƒ•Ç†ƒ†‘òƒŽƒ”ǐǃ­ƒ„‹Ž‹›‘”
˜‡›ƒ†‘òƒŽƒ”ǐǑŽƒ”ƒƒ›†‡†‡„‹Ž‹›‘”•——œǤ—‹çŽ‡†‘—ƒÇ‘Žƒ”ƒ
„ƒçŽÇŽƒ”ǡ•ò–—Žƒ”˜‡†‹’‘–Žƒ”†ƒŠ‹Ž‘Žƒ”ƒ
›ƒ’ÇŽƒ†Ç”ÇŽƒ„‹Ž‹›‘”Ǥ——ŽŽƒÇçŽÇڜ‡ŽŽ‹º‹›ƒÇ
•Ç”ƒ†‘òƒŽƒ”ǐǜƒ˜‹†‡‘‡Ž‡›‡„‹Ž‹›‘”•——œǤ‹†‡‘‡Ž‡”‡ƒ”ƒƒ‹­‹‹•‡‹‰ƒ”ƒƒ
‘–‘”———ŽŽƒƒ„‹Ž‹”•‹‹œǤ‡›ƒ˜‹†‡‘—
›ƒÇ•Ç”ƒŽ‹…”ǡ›”‹˜‡‰‹„‹Š‡•ƒ’Žƒ”ǐǜ†ƒ‹
†‘òƒŽƒ”ǐǜƒŽ‹˜‡”‡„‹Ž‹”•‹‹œǤ
ò„—Žƒ”ƒ‡‘Žƒ”ƒ‹…”‘•‘ˆ–›‡‹‰Ú”ò–òŽ‡‡‘†—‘Žƒ”ƒ‹–‡Ž‡†‹”‹Ž‡‡ƒ†‡”
ڜ‡ŽŽ‹º‹‹‹…”‘•‘ˆ–ˆϐ‹…‡ʹͲͳ͵‹­‡”‹•‹‡
‡Ž‡‹ç†—”—†ƒǤ—‘††ƒ„‡Ž‰‡‰Ú”ò–òŽ‡†‹º‹‹œ†‡Š‡”’ƒ”ƒ‰”ƒˆÚ…‡•‹†‡ò­ò„‹”
ò­‰‡‰Ú”ò–òŽ‡‹›‘”Ǥº‡”’ƒ”ƒ‰”ƒˆ‹Ž‰‹Ž‹‹œ‹
­‡‡”•‡„—ò­‰‡‡–ǍŽƒ›ƒ”ƒ’ƒ”ƒ‰”ƒˆÇ†‡˜ƒÇÇ‘—›ƒ„‹Ž‹›‘”•——œǤ
İş Dünyasının En Yakın
Dostlarından Bir Tanesi
Gç†ò›ƒ•Ç†ƒÚœ‡ŽŽ‹Ž‡ϐ‹ƒ••‡–Ú”ò†‡
ˆƒœŽƒ…ƒ—ŽŽƒÇŽƒš…‡Ž—›‰—Žƒƒ•Ç†ƒˆϐ‹…‡ʹͲͳ͵‹Ž‡„‹”Ž‹–‡„‹”­‘›‡‹Ž‹•——›‘”Ǥ
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Teknik Özellikler
t 4.8inç Super AMOLED HD ekran
t Corning Gorilla Glass 2 çizilmez dış ekran
t 720x1280 piksel ekran çözünürlüğü ve 306ppi
t 16, 32 ve 64GB bellek seçeneği, microSD bellek kartı yuvası, 1GB RAM
t Samsung Exynos 4412 Quad 1.4GHz işlemci, Mali-400MP GPU
t Otomatik odaklamalı 8 megapiksel arka kamera, 1.9 megapiksel ön
kamera
t Android 4.1 Jelly Bean işletim sistemi ve Samsung TouchWiz kullanıcı
arayüzü
t 2100mAh kapasiteli standart pil ile 790 saat bekleme ve 11 saat 40
dakika konuşma süresi
tNFC, A-GPS, GLONASS, RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n ve
DLNA desteği
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Teknik Özellikler
t 4.0inç IPS LCD Retina ekran
t Gorilla Glass dış ekran koruması ve oleophobic kaplama
t 640x1136 piksel ekran çözünürlüğü ve 326ppi
t Çift çekirdekli Apple A6 1.2GHz işlemci ve PowerVR SGX 543MP3 üç
çekirdekli GPU
t 16, 32 ve 64GB bellek seçeneği, 1GB RAM
t 8 megapiksel çözünürlüğünde otomatik odaklamalı arka kamera ve
1.2 megapiksel ön kamera
t iOS 6 işletim sistemi
t 1440mAh kapasiteli standart pil ile 3G şebekeleri üzerinde 225 saat
bekleme ve 8 saat konuşma süresi
t A-GPS, GLONASS, RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n
t LG Optimus 4X HD
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Teknik Özellikler
t 5.5inç Super AMOLED HD ekran
t Corning Gorilla Glass 2 çizilmez dış ekran
t720x1280 piksel ekran çözünürlüğü ve 267ppi
t Samsung Exynos 4412 Quad 1.6GHz işlemci, Mali-400MP GPU
t 16, 32 ve 64GB bellek seçeneği, microSD bellek kartı yuvası, 2GB RAM
t Otomatik odaklamalı 8 megapiksel arka kamera, 1.9 megapiksel ön
kamera
tAndroid 4.1.1 Jelly Bean işletim sistemi ve Samsung TouchWiz kullanıcı
arayüzü
t 3100mAh kapasiteli standart pil ile 890 saat bekleme ve 15 saat 50
dakika konuşma süresi
t NFC, A-GPS, GLONASS, RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n ve
DLNA desteği
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Teknik Özellikler
t 4.7 inç True HD IPS LCD ekran
t Corning Gorilla Glass çizilmez dış ekran
t720x1280 piksel ekran çözünürlüğü ve 312ppi
t NVIDIA Tegra 3 1.5Hz 1+4 çekirdekli işlemci, ULP GeForce GPU
t16GB bellek seçeneği, microSD bellek kartı yuvası, 1GB RAM
t Otomatik odaklamalı 8 megapiksel arka kamera, 1.3 megapiksel ön
kamera
t Android 4.0 Ice Cream Sandwich işletim sistemi
t 2150mAh kapasiteli standart pil ile 686 saat bekleme ve 10 saat 50
dakika konuşma süresi
t NFC, A-GPS, RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n ve DLNA desteği
56
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Teknik Özellikler
t 4.7 inç Sony Super LCD2 ekran
t Corning Gorilla Glass 2 çizilmez dış ekran
t 720x1280 piksel ekran çözünürlüğü ve 312ppi
t NVIDIA Tegra 3 1.7Hz 1+4 çekirdekli işlemci, ULP GeForce GPU
t 32GB ve 64GB bellek seçeneği, 1GB RAM
t Otomatik odaklamalı 8 megapiksel arka kamera, 1.6 megapiksel ön
kamera
t Android 4.1 Jelly Bean işletim sistemi
t 2100mAh kapasiteli standart pil
t NFC, A-GPS, GLONASS RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n ve DLNA
desteği
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Teknik Özellikler
t 4.55 inç Sony Super LCD2 ekran (Mobile Bravia Engine teknolojisi)
t Sony tarafından üretilen kırılmalara karşı duyarlı ve çizilmez özel dış
ekran
t 720x1280 piksel ekran çözünürlüğü ve 323ppi
t Qualcomm Snapdragon MSM8260A 1.5GHz çift çekirdekli işlemci,
Adreno 225GPU
t 16GB dahili hafıza ve 1GB RAM
t Otomatik odaklamalı 13 megapiksel arka kamera, 1.3 megapiksel ön
kamera
t Android 4.0 IceCream Sandwich işletim sistemi
t 1850mAh kapasiteli standart pil ile 410 saat bekleme ve 7 saat
konuşma süresi
t NFC, A-GPS, GLONASS RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n ve DLNA
desteği
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Teknik Özellikler
t 4.5 inç TFT LCD ekran (Nokia PureMotion HD+)
t Corning Gorilla Glass 2 dış ekran koruması
t768x1280 piksel ekran çözünürlüğü ve 332ppi
tQualcomm Snapdragon MSM8960 1.5GHz çift çekirdekli işlemci,
Adreno 225GPU
t32GB dahili hafıza ve 1GB RAM
tCarl Zeiss optiğe sahip 8 megapiksel arka kamera, 1.3 megapiksel ön
kamera
tWindows Phone 8 işletim sistemi
t2000mAh kapasiteli standart pil ile 400 saat bekleme ve 10 saat
konuşma süresi
tNFC, A-GPS, GLONASS RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n ve DLNA
desteği
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Teknik Özellikler
t 4.3 inç Sony Super LCD2 ekran
tCorning Gorilla Glass 2 dış ekran koruması
t720x1280 piksel ekran çözünürlüğü ve 342ppi hassasiyet
tQualcomm Snapdragon MSM8960 1.5GHz çift çekirdekli işlemci,
Adreno 225GPU
t16GB dahili hafıza ve 1GB RAM
tOtomatik odaklamalı 8 megapiksel arka kamera, 2.11 megapiksel ön
kamera
tWindows Phone 8 işletim sistemi
t1800mAh kapasiteli standart pil
tNFC, A-GPS, GLONASS RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n ve DLNA
desteği
58
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Teknik Özellikler
t 4.7 inç Super AMOLED ekran
t Corning Gorilla Glass dış ekran koruması
t 720x1280 piksel ekran çözünürlüğü ve 312ppi hassasiyet
t Qualcomm Snapdragon S4 1.5GHz çift çekirdekli işlemci, Adreno 225GPU
t 32GB dahili hafıza, microSD bellek kartı yuvası ve 1GB RAM
t Otomatik odaklamalı 8 megapiksel arka kamera, 1.3 megapiksel ön kamera
t Android 4.0 Ice Cream Sandwich işletim sistemi
t 3300mAh kapasiteli standart pil ile 21 saat konuşma, 700 saat bekleme süresi
t NFC, A-GPS, GLONASS RDS’li FM Radyo, Bluetooth 4.0, Wi-Fi n ve DLNA desteği
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Teknik Özellikler
t 4.5 inç Toshiba HD IPS+ LCD
t720x1280 piksel ekran çözünürlüğü ve 326ppi hassasiyet
t 32 bit renk derinliği desteği
tHuawei K3V2 dört çekirdekli 1.5GHz işlemci
t 8GB dahili hafıza, microSD bellek kartı yuvası ve 1GB RAM
t Otomatik odaklamalı 8 megapiksel arka kamera, 1.3 megapiksel ön
kamera
t Android 4.0 Ice Cream Sandwich işletim sistemi
t 1800mAh kapasiteli standart pil
t Dolby Mobile Plus 3.0 ses desteği A-GPS, RDS’li FM Radyo, Bluetooth
3.0, Wi-Fi n ve DLNA desteği
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23 inç ekran genişliğine sahip bu monitörün çözünürlüğü Full HD (1920 x 1080 piksel). Monitör
üzerinde kullanılan panel özellikleri bu kadarla
sınırlı değil. Ürün üzerinde kullanılan panel IPS
özelliğine sahip. IPS özelliğine sahip panellerde
her bir piksel için iki transistor bulunuyor. Bu
sayede görüntü açısı 178 dereceye kadar çıkabiliyor ve paneller daha kaliteli görüntü sunabiliyor. IPS panellerin tek kötü yanı ise normal LCD
panellere göre daha fazla güç harcaması. Fakat
bu güç farkı ile sunulan kalite karşılaştırılamaz.
Monitörün 3D desteği olduğunu belirtmiştik.
Bu sayede 3D film seyredip, oyun oynayabiliyorsunuz. Ürünün bir diğer güzel yanı ise 2D’den
3D’ye görüntü çevirebilmesi. Bu özellik ürüne
eklenmiş olsa da testlerimizde bunun çok
başarılı olmadığını gözlemledik. Unutmadan
söyleyelim Asus ürün ile birlikte bir de pasif
3D gözlük hediye ediyor. Ürün ile yaptığımız
testlerde sunuların gayet düzgün olduğunu
gözlemledik. Kontrast ve parlaklık değerleri de
profesyonel kullanıcılar için oldukça iyi sonuçlar
veriyor. Fiyat açısından ürüne baktığımızda ise
biraz yüksek konumlandırıldığını görüyoruz.
Teknik Özellikler:
Ekran Boyutu: 23 inç (58.4cm)
Çözünürlük: 1920 x 1080 piksel Full HD
Piksel Aralığı: 0.2652 mm
Parlaklık: 250 cd/m2
Kontrast: 80000000:1
Görüntü Açısı: 178°(H)/ 178°(V)
Gecikme Süresi: 5ms (Gray to Gray)
Boyutlar: 550.2 x 419.5 x 250 mm
Ağırlık: 6.5 kg
.LQJVWRQ66'1RZ9
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SSD disklerin tercih sebeplerinin başında yüksek hızlarda gerçekleştirebildikleri veri transferi yer alıyor. Kingston SSDNow V+200’de hızlı mı hızlı bir
cihaz. Test ettiğimiz 90 GB’lık modelin yanı sıra bu seride 60 GB, 120 GB,
240 GB ve 480 GB’lık modeller yer alıyor. SATA 6Gbps bağlantı desteğiyle
birlikte gelen ürün içerisinde 11 adet 25 nm’lik NAND Flash bellek bulunuyor. Bu belleklerin her biri 8 GB’lık depolama alanına sahip.
Kingston’ın bu yeni ürünü fiyat/performans oranını en üst seviyede
yakalaması için tasarlanmış. Yaptığımız testleri göz önünde bulundurursak
ürünün performans açısından üst seviyelere yaklaşamadığını ve orta seviyede iyi bir tercih gibi gözüktüğü söylenebilir. Kingston SSDNow V+200
SATA arabirimin üzerinden kullanabilmesinin yanı sıra birlikte gelen USB
harici disk kutusu sayesinde birkaç hamlede hızlı veri transferi yapabilen
bir harici diske dönüşebiliyor. Bu özellik sayesinde ürünü farklı bir yerde
konumlandırabiliriz. Hem harici hem de dahili olarak kullanılabilen bu
yeni SSD sürücü fiyat açısından da rakiplerine nazaran daha uygun bir
seçenek görüntüsü sunuyor.
LBTÎN´12
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Teknik Özellikler:
Arabirim: SATA 3.0
Kapasite: 90 GB
Okuma Hızı: 535 MB/s
Yazma Hızı: 480 MB/s
Boyutlar: 69,9 x 1000 x 7 mm
Ağırlık: 92.3 mm
Çalışma Ömrü: 1 milyon saat
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Toplantılarda konuşulan konuları sözle
anlatmaktansa, görsel olarak açıklamanın
daha yararlı olduğunu gören firmalar birer
birer toplantı odalarında projeksiyon cihazları
konumlandırmaya başladılar. Bu tarz özelliklere
sahip cihazlardan bir tanesi de Panasonic’in
PT-VX400NTE. Çözünürlük ve teknik özellikler
açısından son kullanıcılara yönelik olmayan cihaz fiyat açısından ise rakiplerine göre ortalama
bir değerde satışa sunuluyor.
3.6 kilogram ağırlığında olan cihazın çalışma ortamında konumunu değiştirmek oldukça kolay.
Ürünün tavan bağlantı desteği de bulunuyor.
40000 ANSI lümen parlaklık değerine sahip
olan cihazın çözünürlüğü ise 1024 x 768 piksel.
Özellikle aydınlık ortamlarda dahi başarılı bir
sunum gerçekleştiren cihazın lamba ömrü 3000
saat. Eğer ürünü ekonomik modda kullanırsanız
bu ömrü 5000 saate çıkartabilirsiniz. Ürünün en
beğendiğimiz özelliği ise özel toz tutucu odacıklar. Hava kanallarının başına yerleştirilen bu
odacıklar sayesinde cihazın içerisine giren hava
tozdan arındırılıyor. Bu sayede ürünün uzun
süre boyunca çalışması garanti alınmış.
Teknik Özellikler:
Parlaklık: 4000 ANSI lümen
Çözünürlük: 1024 x 768 XGA
Tür: LCD
Kontrast: 2000 : 1
Ağırlık: 3.6 kg
Ses Düzeyi: 35 dB
Lamba Ömrü: 3000 saat
Bağlantılar: HDMI, D-SUB 15pin(VGA), DSUB 15pin çıkış, Composite Video S-Video,
USB, RJ45
Teknik Özellikler:
Standardlar ve Protokoller: HomePlug
AV, IEEE802.3, IEEE802.3u,IEEE802.3ab
Arabirim: Gigabit Ethernet port
Priz Tipi: EU, US, UK
LED Göstergeleri: PWR, PLC, ETH
Boyutlar: 105 × 58 × 40 mm
Güç Tüketimi: 6 Watt
Menzil: 300 metre
Şifreleme: 128-bit AES kriptolama
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Bu tarz kullanım amacına uygun ürünler genellikle kablosuz ağın
kullanılamadığı ve kablolu ağ için de kablo yapılandırmasını yapılamadığı yerler için uygun bir çözüm oluşturuyor. TP-LINK AV500
TL-PA511KIT, kutusu içerisinden çıkan iki adaptörü ile 500 Mbps veri
transfer hızını destekliyor. Bu sayede TP-LINK AV500 TL-PA511KIT
üzerinden HD video veya 3D video transferi yapmanızın yanı sıra
çevrimiçi oyun oynanması da mümkün kılınmış. 300 metreye kadar
çalışma olanağı sağlayan bu adaptörler güvenlik açısından da 128
Bit AES desteğiyle birlikte gelerek kullanıcıların adaptörler üzerinden
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LBTÎN´12
yaptığı veri transferini kötü amaçlı kişilerin eline geçmesini engelliyor.
Kurulum ve kullanımı oldukça basit yapılandırılan cihazlar yaptığımız
testlerden bizden geçer not almayı başardı. Özellikle internetten yaptığımız HD video izleme testlerimizde gösterdiği başarı ile bizleri sevindirdi.
Bu ürün ile DigiturkPlay ve Tivibu üzerinden kesintisiz film veya TV
izleme keyfini yaşayabilirsiniz. 6 Watt güç tüketimiyle kullanıcılara sunulan cihazlar güç koruma modunda ise yaklaşık yüzde 85 güç tasarrufu
sağlıyor. TP-LINK AV500 TL-PA511KIT rakiplerine göre uygun fiyatıyla bu
tarz bir ürün arayanlara tavsiyemiz.
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Buffalo Cloudstation Pro Duo CS-WV/R1,
ofisinde bulut bilişim sunucusuna sahip olmak
isteyen küçük ve orta ölçekli işletmeler için
tasarlandı. Cloudstation Pro Duo özellikle kolay
kurulumu ve kullanımı ile kendisini benzer
ürünlerden farklılaştırıyor. Ürünün en önemli
artısı ise, sadece PC sistemlerinin değil, akıllı
telefonlar ve tabletlerin de bu ürün ile hızlıca haberleşebilmeleri. Cloudstation Pro Duo, toplam
2 TB kapasiteli iki adet sabit diske sahip. Ürünün
oldukça sağlam bir yapıda olduğunu söylemeliyiz. Buffalo Nas ile beraberinde bir kurulum
CD’si gelmiyor. Sahip olmanız gereken tek şey
ürünü aktif edebileceğiniz bir internet bağlantısı. Web tarayıcısından ürünü ayarlamak oldukça
kolay. Buffalo kayıt olduğunda ise kullanıcıya
ekstradan 5 GB çevrimiçi alan veriyor. Buffalo
bulut bilişim servislerinde bu alanın önemli firmalarından biri olan Cloud Engines (Popoplug)
ile büyük bir işbirliği içinde. Buffalo Cloudstation
Pro Duo CS-WV/R1 ile yaptığımız testlerde veri
yazma ve okuma hızlarının ortalama sevilerinde
olduğunu gördük. RAID 1 modunda okuma hızı
39 MB/sn ve yazma hızı 19 MB/sn’ye çıktı. Fakat
bu değerin de ortalamanın üstünde bir değer
olmadığını söylemeliyiz.
Teknik Özellikler:
Tür: NAS Sunucu
Bağlantı: Gigabit Ethernet
RAID Desteği: RAID 1, JBOD
Kapasite: 2 x 1 TB
Boyut: 86 x 130 x 204 mm
Ağırlık: 2.3 kg
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Toshiba Flashair, her ne kadar bir SD kart gibi görünse de oldukça farklı fonksiyonları ile kendisini farklılaştırıyor. Kablosuz iletişim teknolojilerini destekleyen bu ürün, dijital içerikleri kayıt edip okunmasını sağlamakla birlikte, bu
içerikleri kablosuz ağ ortamında farklı kaynaklara aktarıp alabiliyor.
802.11n teknolojisini destekleyen Flashair fotoğraf, video ve belgeleri anında
bir bilgisayara veya farklı bir dijital kameraya yollayabiliyor. 8 GB kapasiteye
sahip olan Flashair benzer bir teknolojiye sahip Eye-Fi’den çok farklı. Bu ürün
dijital verileri kablosuz ortamda yollayabildiği gibi, verileri de aynı ortamda
alabiliyor.
Ürünün kurulumu bilgisayar yardımıyla gerçekleşiyor. SD kartı bilgisayara taktığınızda beraberinde gelen programı kurmanız şart. Bu programı kurduğunuzda kablosuz ağı anında ayarlayabiliyorsunuz. WEP, WPA ve WPA 2 güvenlik
protokollerini destekleyen Flashair, tarayıcı yardımıyla içerikleri görüntülüyor.
Kullanıcıların yapması gereken tek şey kablosuz ağlarını Flashair’in ağına
bağlamak ve tarayıcıya 192.168.0.1 adresini girmek.
Teknik Özellikler:
Standardlar ve Protokoller: HomePlug
AV, IEEE802.3, IEEE802.3u,IEEE802.3ab
Arabirim: Gigabit Ethernet port
Priz Tipi: EU, US, UK
LED Göstergeleri: PWR, PLC, ETH
Boyutlar: 105 × 58 × 40 mm
Güç Tüketimi: 6 Watt
Menzil: 300 metre
Şifreleme: 128-bit AES kriptolama
64
LBTÎN´12
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LBTÎN´12
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Facebook geçtiğimiz ay 1 milyar üyeye ulaşmasını çeşitli
televizyon reklamları ile kutladı. Twitter ve LinkedIn de
milyonlarca kullanıcıya ev sahipliği yapıyor. Peki bunca insan
sosyal medyada ne yapıyor?
B
—†Ú‡†‡ǡ•‘•›ƒŽ‡†›ƒ‹Ž‡‹Ž‰‹Ž‹†—›†—º——œ
birkaç kült var; “•‘•›ƒŽ‡†›ƒÇŠƒ›ƒ–Ǐǜdaki yeri”, “‡–‹Ž‡ç‹‡‰‡­‡”, “’ƒ›Žƒçƒ”
˜‡„‡œ‡”‹ǤǤǤ—òŽ–Ž‡”„ƒœÇ‘”–ƒ­ƒº”ÇçǏŽƒ”›ƒ’Ç›‘”Ǥ
…ƒ‹ç‹„‹”†‡Ú–‡‹›òœò˜ƒ”Ǥ‘•›ƒŽ‡†›ƒ›Ç›ƒŽÇœ…ƒ
‡–‹Ž‡ç‹‡‰‡­‡ǡÚºŽ‡‡›‡†‹º‹‹œ‹˜‡›ƒ‡†òçò†òºòòœò’ƒ›Žƒçƒ‹­‹‹—ŽŽƒÇ›‘”—œǫ—•‘”——”—Žƒ”
‹­‹†‡‰‡­‡”Ž‹Ǣ–‡ƒƒ­–ƒ‹’­‹Ž‡”‹Ž‡†‘º”—†ƒ‡–‹Ž‡ç‹‡
‰‡­‡„‹Ž‡‹ǫ
—†ƒ͵ǦͶ›ÇŽÚ…‡•‹‡„ƒ–ǺǏǜ†ƒǡ•‘•›ƒŽ‡†›ƒÇ
“’ƒ›Žƒçƒdz‘Ž‰—•—‡–”ƒˆÇ†ƒ‹Ž‡”Ž‡†‹º‹‰Ú”òŽò›‘”Ǥ…ƒ„—
•ò”‡…‹ƒ”†Ç†ƒǡŠ‡”燛†‡‘Ž†—º—‰‹„‹„—”ƒ†ƒ†ƒ„‹”†‡º‹ç‹‰‡”­‡Ž‡ç–‹ǤƒŠƒ†‘º”—•—„‹”†‡º‹ç‹„ƒçŽƒ†ÇǤǤǤ‘•›ƒŽ
‡†›ƒ—ŽŽƒÇÇǡŠƒ›ƒ–ƒ‡•–”ƒ†‡º‡”ƒ–ƒ„‹Ž‡…‡ŠƒŽ‹†‡
•Ç›”ÇŽÇ’ǡ–ƒƒŽƒÇ›Žƒ„‹”„ƒºÇŽÇŽÇºƒ†Úòç–òǤ—„ƒºÇŽÇŽÇºÇ­‘Ú–ò‘Ž†—º——›ƒ†ƒ”‹œƒ•ƒŽƒ”Ç‘Ž—ç–—”ƒÇœ
‰‡”‡–‹º‹‹•Ú›Ž‡‹›‘”—ǤƒŽÇœ…ƒ‹•ƒŽƒ”„—ƒˆ‡•–‡
ƒŽ†Ç­ƒǡ‘›———”ƒŽŽƒ”ǐdžƒŠƒ†ƒ„‹”†‡º‹ç–‹”†‹Ž‡”‹‹
ƒŽ–ǐǭ‹œ‹›‘”—Ǥ
‡…‡•‘•›ƒŽ‡†›ƒ›ÇŠƒŽƒƒ…‡„‘‘ǯ—‰Ž‘„ƒŽ„ƒçƒ”Ç›Ç
›ƒƒŽƒ†ÇºÇ‹ŽœƒƒŽƒ”†ƒ‹‰‹„‹‰Ú”ò’Žƒ•‡‡–‡ǡ‰‡”­‡º‹
‰Ú”‡œ†‡‰‡Ž‡–‡„ƒçƒ„‹”燛†‡º‹ŽǤ‹•‡†‡–ò
‹Ž‘—Žƒ”ƒ†ƒçŽƒ”ǐǃ”ƒ›Ç’„—Žƒ•ÇÇ„‡Ž‡‹‘”—›ƒ†ƒ
›‡‹‹•ƒŽƒ”‹Ž‡—œ—•‘Ž—Ž—ƒ”ƒ†ƒçŽÇŽƒ”—”ƒŽƒ”ǐÇ
†ò率‹›‘”—ǤƒŽÇœ…ƒǡ•‘•›ƒŽ‡†›ƒÇŠƒ›ƒ–Ǐǜ†ƒ‹
›‡”‹‹˜‡‡–‹Ž‡ç‹‡‰‡­‡–‡”‹‹‹„‹”ƒœ†ƒŠƒ‰‡”­‡º‹
›ƒ•Ç–ƒ•ÇÇ‹•–‹›‘”—Ǥ
Jean-Paul Sartre? Hasan Bunu Beğendi!
ò›ƒ†ƒ‹‹–‡”‡–—ŽŽƒÇ…ÇŽƒ”ǐǐ„ò›ò„‹”„ÚŽòò•ƒ„ƒŠ‹Ž‹ç‘Žƒ”ƒƒ…‡„‘‘ǯƒ„‹”‰Úœƒ–Ç›‘”Ǥ——™‹––‡”˜‡
•–ƒ‰”ƒ’‘”–ƒŽŽƒ”Ç‹Ž‡†‡­‡ç‹–Ž‡†‹”‡„‹Ž‹”‹œǤ
‡‡Ž‘Žƒ”ƒ
Žƒ•‡‡†‹Ž‡†‡„—ǡ‹•ƒŽƒ”ǐ›òœ†‡ç—ƒ†ƒ”ÇŠ‡”•ƒ„ƒŠ
‹Ž‹ç‘Žƒ”ƒ•‘•›ƒŽ‡†›ƒ›Ç–ƒ‹’‡†‹›‘”Ǥ‡‹›ƒ•‘”ƒ•Çǫ
‘”ƒ•Çǡ„—‹•ƒ•‘•›ƒŽ‡†›ƒ†ƒŠ‹­­ÇÇ盃’Ç›‘”Ǥ—
‹•ƒŽƒ”ǐƒ”ƒ–‡”Ž‡”‹ǡ•‘•›ƒŽ‡†›ƒ†ƒ‹‡–‡Ž‡”˜‡
‡†‹‹ˆƒ”ŽÇ‰Ú•–‡”‡‡º‹Ž‹‹‹Ž‡–”ƒŒ‹‘‹„‹”燍‹Ž†‡
•‘•›ƒŽƒºŽƒ”ƒ›ƒ•Ç›‘”Ǥ͹†‹Ž„‹Ž‡˜‡3–‹‡‡
‹Ž•‘Šƒ›”ƒÇ
‘Žƒǡ”ƒœƒϐƒ’ƒ›ŽƒçǏŽƒ”Ç›ƒ’ƒ‹ç‹Ž‡”‡Š‡’‹‹œ”ƒ•–ŽÇ›‘”—œǤƒ„‹‹„—Žƒ”ǐ„‹”„ÚŽòò‰‡”­‡ƒ”ƒ–‡”Ž‡”Ǥƒ
„ò›ò„‹”„ÚŽòò†‡•ƒŠ–‡ǤǤǤ
66
ekim’12
G•ƒŽƒ”‹­Ž‡”‹‡‰‹”†‹Ž‡”‹„—ƒˆ‡•–‡ǡ‡†‹Ž‡”‹‹‡‹›‹
燍‹Ž†‡‰Ú•–‡”‡›‡­ƒŽÇçǛ‘”Žƒ”Ǥ—”ƒ†ƒ†‹ƒ–‡†‹Ž‡•‹
‰‡”‡‡„‹”燛˜ƒ”Ǣ‡†‹Ž‡”‹‹‡‹›‹ç‡‹Ž†‡‹ˆƒ†‡‡–‡›‡
†‡º‹Žǡ‰Ú•–‡”‡›‡­ƒŽÇçǛ‘”Žƒ”ǤŽ†—º—†ƒ†ƒŠƒˆƒ”ŽÇ„‹”
燍‹Ž†‡ǤǤǤò›ò„‹”‹Š–‹ƒŽŽ‡­‘º—‹•ƒ•Ú›Ž‡†‹Ž‡”‹‹
†‘º”—ƒ…ƒ†—”——„‹”ƒœƒ„ƒ”––ǺǏÇǡ„‡Ž‹†‡„ò›ò––òºòò†òçò‡…‡Ǥ‡Ž‹†‡ǡƒ…ƒ„—‘”–ƒÇ„‹”‡„‹”‰‡”­‡
Šƒ›ƒ–ǐ„‹”›ƒ•Çƒ•Ç‘Žƒ”ƒ‰Ú”‡‹„ò›ò„‹”›ƒÇŽ‰Ç
‘Ž†—º—Š‡”‡•–ƒ”ƒˆÇ†ƒ„‹Ž‹‡Ž‹Ǥ
“Ürünümüz ile İlgili Yüzlerce İyi Yorum Var!”
‘•›ƒŽ‡†›ƒÇ—”—•ƒŽ‘†ƒŽÇ—ŽŽƒÇÇ‘Ž†—­ƒ
ƒÇŽŽÇ…ƒ„‹”ϐ‹‹”†‹Ǥ›Ç‰òœ‡ŽŽ‹–‡†‡„—–”‡†—›‰—Žƒƒ›ƒ
„ƒçŽƒ†ÇǤƒ–ǐƒŽƒ…ƒºÇÇœ„‹”ò”ò˜‡›ƒ–‡”…‹Š‡†‡…‡º‹‹œ
„‹”Š‹œ‡–‹Ž‡‹Ž‰‹Ž‹›òœŽ‡”…‡‹•ƒÇ–‡…”ò„‡Ž‡”‹‹Úº”‡‡„‹Ž‡çƒ•ÇŠ‡’‹‹œ‹…‡œ„‡––‹Ǥƒ‹‹ç‹•—›—­Çƒƒƒ†ƒ”ǤǤǤ
GŽ‘Žƒ”ƒ„‹”ò”òòŠƒ›”ƒ•ƒ›ˆƒ•ÇÇ›ƒ†ƒ‰”—„——
„‡º‡‡˜‡–ƒ‹’­‹•ƒ›Ç•Ç‹Ž‡›ƒ”‰ÇŽÇ›‘”—œǤ•ŽÇƒ„ƒÇŽÇ”•ƒ
„—•ƒ›Ç•ƒ†ÇºÇÇœ†ƒ­‘†ƒŠƒÚ‡Ž‹Ǥ‹Ž‹­ƒŽ–Ǐǜƒ
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„‹œŽ‡”‹†‘º”—†ƒ‡–‹Ž‹›‘”Ǥ
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•ƒ–ǐƒŽƒ„‹Ž‹›‘”Ǥƒ…‡„‘‘Šƒ›”ƒŽƒ”Ç‹­‹‹•‡„‹”ƒ­•‡­‡‡º‹‹œ˜ƒ”ǤG•–‡”„‡ŽŽ‹„‹”Š‡†‡ˆ‹–Ž‡•ƒ–ǐƒŽƒ„‹Ž‹›‘”•——œ
˜‡„—Žƒ”­‘ƒ–‹ˆ„‹”燍‹Ž†‡•ƒ›ˆƒÇœƒ†ƒŠ‹Ž‘Ž—›‘”Ǥƒ
†ƒŠ‡†‡ˆ‹–Ž‡•‹‘Žƒ†ƒƒ–‹ˆŠƒ›”ƒŽƒ”ƒœƒƒ„‹Ž‹›‘”•——œǤ—‹•ƒŽƒ”ǐò”ò›ƒ†ƒŠ‹œ‡–ŠƒÇ†ƒ›ƒŽƒ
•Ú›Ž‡†‹Ž‡”‹‹„‡Ž‹”–‡‡‰‡”‡›‘Š‡”ŠƒŽ†‡Ǥ—òŽ‡‡”
‡‡”Œ‹›‹ǡ‹•ƒŽÇ‹­‹—ŽŽƒƒ›‡”‹‡„‘„ƒ›ƒ’ƒ‹­‹
—ŽŽƒƒ‹Ž‡ƒ›Çƒ–Ǎ–ƒǤ
Y–‡›ƒ†ƒǡ‡º‡”‹ç•‹œ•‡‹œ›ƒ†ƒ‡•–”ƒ‰‡Ž‹”‡‹Š–‹›ƒ…ǐǜ
˜ƒ”‹•‡ǡ›ƒÇ†ƒ„‹”‹Ž‡”‹•‹œ‡Dz—ͳͲ•ƒŠ–‡Š‡•ƒ’‹Ž‡ç—Žƒ”Ç™‡‡–ǯŽ‡›ƒ†ƒ’ƒ›ŽƒçͳͲͲŽ‹”ƒƒœƒdz燍Ž‹†‡–‡Ž‹ϐŽ‡”
‰‡Ž‡„‹Ž‹”Ǥ—†ƒç—ƒ•‘•›ƒŽ‡†›ƒ†ƒ‹„‹”­‘–”‡†‹
›ƒ”ƒ–ÇŽƒ›‘Ž—‘Žƒ”ƒÚ‡­ÇÇ›‘”Ǥ
ò„—Žƒ”Ç„‹Ž†‹–‡•‘”ƒǡ•‘•›ƒŽ‡†›ƒÇŠƒ›ƒ–Ǐǜ†ƒ‹›‡”‹ǡ‡–‹Ž‡ç‹‡‰‡­‡˜‡’ƒ›Žƒçƒ‰‹„‹–‡”‹Ž‡”‹
˜‡”†‹º‹‰‡”­‡‡•ƒŒŽƒ”òœ‡”‹†‡„‹”ƒŽƒ›Ç烕ƒŠ‹’‘Žƒ
˜‡„—Žƒ”lj‡”­‡–‡†Úòç–òŽ‡”‹ç‡›Ž‡”‘Žƒ”ƒ‡Ž‡ƒŽƒ
‡†‘º”—•—ǤǤǤ

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